CN103533530B - The user's correspondence and user tracking method, system of a kind of striding equipment - Google Patents
The user's correspondence and user tracking method, system of a kind of striding equipment Download PDFInfo
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- CN103533530B CN103533530B CN201310446228.9A CN201310446228A CN103533530B CN 103533530 B CN103533530 B CN 103533530B CN 201310446228 A CN201310446228 A CN 201310446228A CN 103533530 B CN103533530 B CN 103533530B
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Abstract
The present invention provides the user's correspondence and user tracking method, system of a kind of striding equipment.According to methods described, by obtaining unique device identification in the mobile device positioned at user's correspondence system of user equipment, and acquired device identification is associated with each user's mark in pre-stored cookie file, the identity correspondence that the device identification is identified with the user is sent to corresponding website, the device identification from mobile device is obtained by the tracing system of the service end positioned at the website again, and user's mark from user equipment and the device identification of corresponding mobile device, again based on user mark and device identification respectively in the Trace Data produced by the website, and the corresponding relation between user's mark and device identification, to carry out the user tracking of striding equipment.The present invention associates the device identification of mobile device with effective establish of user's mark, is that function served as bridge is played in user tracking, the data mining of striding equipment.
Description
Technical field
The present invention relates to a kind of method for tracing of the user behavior of striding equipment, more particularly to a kind of user couple of striding equipment
Answer and user tracking method, system.
Background technology
Currently, mobile Internet is developed rapidly.Mobile phone netizen's quantity alreadys exceed 400,000,000, and alreadys exceed individual
Computer netizen's quantity.In China, mobile phone has become the first big access terminals.One user generally possesses multiple equipments for surfing the net,
Such as smart mobile phone, tablet personal computer, desktop computer, notebook computer etc., striding equipment online has become trend.
PC（PC）Internet experienced the development course of many decades, quite ripe.And each PC internet
Station have accumulated the user data accumulated on substantial amounts of customer group and user data, PC internets and contain huge value, and these
Whether data can be the problems that numerous Internet enterprises are extremely concerned about used in mobile Internet.And PC internet datas
Seem the presence of a huge wide gap between mobile Internet data, in the epoch of this big data, still neither one is accurate
Really, convenient easy-to-use, data easily on a large scale get through method.
Data are once got through, and enterprise just can preferably utilize the data and the data of mobile Internet of the PC internets of user
It is supplied to user's service with a greater variety and more preferable Consumer's Experience.Such as：Accurately Ad Track is carried out, or customization is provided
Content service, carry out the activities such as the excavation and analysis of the user behavior data of joint PC internets and mobile Internet.
By taking Ad Track as an example.Internet enterprises and advertisement service provider wish the tracking user of striding equipment.But, mesh
The method for tracing of preceding striding equipment is but limited to.
Such as, in a current method, if user passes through same user's account on mobile device and PC equipment
Number and code entry some websites or application program, then what this user occurred respectively in PC equipment and mobile device, at this
Behavioral data on individual website or application program can be set up with this account to be associated, so that Internet enterprises or advertising service
Business can be carried out user's correspondence and be followed the trail of by this account.Such a method has several drawbacks in that：
The method requires that user logs in some websites or application in PC equipment and mobile device.So user is come
Say quite time-consuming, and make troubles to user.
The method is based on user account just has value, it is necessary to accumulate substantial amounts of registered user, comes for some enterprises
Say, the registered user's number possessed is simultaneously few, then the scale that such a method can reach is just little, and value is had a greatly reduced quality.
User tracking based on account is closing, and it is only capable of the account in the website of Internet enterprises or application
Its user is tracked in system.
In another existing method, if mobile device and PC equipment access be same network（Same wifi
Network or subzone network）Or same gateway, then it is assumed that mobile device and PC equipment correspond to same user.If moved
Dynamic equipment and PC equipment access the interval time of same network or gateway more or less than certain threshold value, then it is assumed that they are associated
The possibility increase of same user reduces.There is very big defect in the method：
The method recognizes user by identical network, and with generally there is tens of or even thousands of equipment under network, and these
Association between equipment cannot be distinguished by and recognize.
Association algorithm in the method is based on probability, and the probability that each equipment is accurately associated with same user is extremely low.Institute
Theoretical property is too strong in this approach, does not have actual availability.
Therefore, in order to providing a kind of more accurate, striding equipment that is being limited without Website login or network user's body
Part identification and the method for matching, and then utilize distinct device used in the same user matched to realize the user of striding equipment
Trace mode, the present invention is improved prior art.
The content of the invention
The shortcoming of prior art in view of the above, it is an object of the invention to provide a kind of user of striding equipment correspondence and
User tracking method, system, for solving to meet when the tracking in striding equipment of mobile Internet and PC internets in the prior art
To the problem of being previously mentioned.
In order to achieve the above objects and other related objects, the present invention provides a kind of user's corresponding method of striding equipment, and it is extremely
Include less：1）Obtain unique device identification in the mobile device, and by acquired device identification with it is pre-stored
It is used to represent that each user mark of website visiting identity is associated in cookie file；2）The device identification is direct or indirect
The identity identified with the user correspondence send to corresponding website, so as to the website service end according to the equipment mark
Know and user identify to carry out the user tracking of striding equipment.
Preferably, the step 1）Also include：Acquired each device identification is passed through into third party's identification information and each institute
State user's mark associated, wherein, third party's identification information is unique mark；The step 2）Including：Described set each
Standby mark, third party's identification information and user mark, transmission either synchronously or asynchronously to corresponding website.
Preferably, the step 2）Including：When accessing the website recorded in the cookie file, by step 1）In
Associated each corresponding relation is attached in generated solicited message, or by step 1）In associated each corresponding relation conduct
Parameter is attached in the request URL of the website, and is sent together with the solicited message identified comprising the user to the net
Stand.
Based on above-mentioned purpose, the present invention also provides a kind of user tracking method of striding equipment, and it at least includes：1）Obtain and
From the device identification of mobile device, user's mark and corresponding mobile device from user equipment are directly or indirectly obtained
Device identification, and the device identification based on user mark and corresponding mobile device are set up the user and identified with setting
The corresponding relation of standby mark；2）Based on the user mark and device identification respectively the Trace Data produced by the website,
And the corresponding relation between user's mark and device identification, to carry out the user tracking of striding equipment.
Preferably, the step 1）Also include：Obtain user's mark from user equipment, user mark corresponding
Third party's identification information and each mobile device corresponding with third party's identification information device identification；Based on being obtained from
User's mark of the user equipment, third party's identification information and device identification determine to be obtained from the device identification of mobile device
The corresponding relation identified with the user.
Preferably, the step 2）Including：Based on user mark in the Trace Data produced by the website and
The user equipment and the corresponding relation of device identification, have mobile device of the selection corresponding to the device identification to send and recommend
Content；Or the Trace Data and user mark based on the acquired mobile device are corresponding with device identification
Relation, has selection to identify corresponding user equipment to the user and sends content recommendation.
Based on above-mentioned purpose, the present invention also provides a kind of user's correspondence system of striding equipment, and it at least includes：Associate mould
Block, for when mobile device and user equipment enter row data communication, obtaining unique device identification in the mobile device, and
Acquired device identification is represented that each user mark of website visiting identity is related to being used in pre-stored cookie file
Connection；Communication module, for the direct or indirect identity correspondence identified with the user of the device identification to be sent to corresponding
Website, the user tracking of striding equipment is carried out according to the device identification and user's mark so as to the service end of the website.
Preferably, the relating module is additionally operable to acquired each device identification passing through third party's identification information and each institute
State user's mark associated, wherein, third party's identification information is unique mark；The communication module is additionally operable to will be each described
Device identification, third party's identification information and user mark, transmission either synchronously or asynchronously to corresponding website.
Preferably, the communication module is additionally operable to when accessing the website recorded in the cookie file, will be described
Each corresponding relation associated by relating module is attached in generated solicited message, or will be each associated by the relating module
Corresponding relation is attached to as parameter in the request URL of the website, and together with the solicited message identified comprising the user
Send to the website.
Based on above-mentioned purpose, the present invention also provides a kind of user tracking system of striding equipment, and it at least includes：Obtain and right
Answer module, for obtaining the device identification from mobile device, directly or indirectly obtain from user equipment user mark and
The device identification of corresponding mobile device, and built based on the device identification that the user is identified with corresponding mobile device
Vertical user's mark and the corresponding relation of device identification；Tracing module, for based on user mark and device identification point
Not the Trace Data produced by the website and the user mark device identification between corresponding relation, come carry out across
The user tracking of equipment.
Preferably, the acquisition and respective modules include：First acquisition submodule, for obtaining setting from mobile device
Standby mark；Second acquisition submodule, the corresponding for obtaining user's mark from user equipment, user mark the 3rd
The device identification of square identification information and each mobile device corresponding with third party's identification information；Correspondence submodule, is used for
Based on second acquisition submodule be obtained from user's mark of the user equipment, third party's identification information and device identification come
Determine the corresponding relation that the device identification acquired in first acquisition submodule is identified with the user；Or based on acquired
The mobile device Trace Data and user mark and the corresponding relation of device identification, there is selection to be used to described
Mark corresponding user equipment in family sends content recommendation.
Preferably, the tracing module be additionally operable to based on the user mark the Trace Data produced by the website,
And the user equipment and the corresponding relation of device identification, there is mobile device of the selection corresponding to the device identification to send
Content recommendation.
As described above, the user's correspondence and user tracking method, system of the striding equipment of the present invention, with following beneficial effect
Really：The device identification of mobile device used in user is obtained using user equipment used in user, can accurately by
User's mark that same user is retained when using user equipment is set up with the device identification of mobile device effectively to be associated,
Thus, the user preserved mark and mobile device used in user can accurately be mapped by user equipment；Simultaneously
User mark is also associated with service end where corresponding website, when user uses user equipment access website, user equipment
The user of acquired each device identification and corresponding website mark can be sent to service end where website, thus service end energy
It is enough to be identified according to acquired user and corresponding each device identification, carry out the user tracking of striding equipment；The present invention is by user
Trace Data and user produced by being surfed the Net by user equipment are passed through and moved by the Trace Data produced by mobile device online
The device identification and the effective association established between Trace Data of user's mark of dynamic equipment, are surfed the Net with using mobile device
Deep development, the present invention excavates and follows the trail of the supporting role for providing bridge to the user behavior data of striding equipment.
Brief description of the drawings
Fig. 1 is shown as the flow chart of user's corresponding method of the striding equipment of the present invention.
Fig. 2 is shown as the flow chart of the user tracking method of the striding equipment of the present invention.
Fig. 3 is shown as cooperateing with work between user's correspondence system of striding equipment of the present invention and the user tracking system of striding equipment
The structural representation of work.
Component label instructions
Embodiment
Illustrate embodiments of the present invention below by way of specific instantiation, those skilled in the art can be by this specification
Disclosed content understands other advantages and effect of the present invention easily.The present invention can also pass through specific realities different in addition
The mode of applying is embodied or practiced, the various details in this specification can also based on different viewpoints with application, without departing from
Various modifications or alterations are carried out under the spirit of the present invention.
As shown in Figure 1, 2, the present invention provides the user's correspondence and user tracking method of a kind of striding equipment.
The corresponding method is mainly performed by user's correspondence system, and user's correspondence system is to be performed by user equipment
Application software, wherein, the user equipment be one kind can pass through data wire or WLAN and mobile device communication
Connection, and the electronic equipment communicated with the service end of website, the mobile device include but is not limited to：Mobile phone, flat board
Computer, net book, intelligent television, personal digital assistant（PDA）, mobile phone, media player, game terminal
（PlayStation,XBOX）Deng.The user equipment includes but is not limited to PC.
The method for tracing is mainly performed by tracing system, and the tracing system is by answering that the service end of website is performed
Use software.Wherein described service end can be single server equipment or server cluster, Cloud Server etc..Wherein,
The service end not only provides the Trace Data for the expression user behavior that website service can also be recorded according to website to push phase
Using the possible content interested in family.
In step sl, user's correspondence system obtains unique device identification in the mobile device, and will be obtained
The device identification taken represents that each user mark of website visiting identity is associated with being used in pre-stored cookie file.Its
In, the device identification of the mobile device can uniquely identify the device identification of the mobile device including any, and it includes
But it is not limited to：IDFA in iOS device（Ad identifier）, IDFV（Provider identifier）Or OPEN UDID（Open sets
Standby identifier）；Device_ID in android system（Device identifier）, ANDROID_ID, IMSI（International mobile subscriber is known
Other code）；Other marks on mobile device, such as：MAC Address, IMEI (International Mobile Equipment Identity codes）, device identifier, IP
Address, sequence number etc..The quantity of the device identification of the mobile device acquired in user's correspondence system can be one,
Can also be multiple.
Wherein, the cookie file refer to website service end in order to distinguish user identity, carry out session trackings and store
Data on a user device.User's mark, website corresponding with user mark etc. are included in the cookie file.
User mark is website to follow the trail of, differentiates user identity and be the identity of the user of user's distribution, website with
User equipment is corresponding to be preserved.
Specifically, when user operates the mobile device to be communicated by data wire or WLAN with user equipment phase
Lian Shi, the interface that user's correspondence system is provided using the mobile device reads corresponding device identification；The user
Correspondence system obtained from the address of the cookie file for each browser installed in each cookie file user mark and
Corresponding website, and each user is identified and the device identification direct correlation.
For example, mobile device is connected to the USB interface of user equipment, user's correspondence by user by USB data line
System is connected to the mobile device by the communication acknowledgement with the mobile device and the USB interface, then the user couple
The device identification that the interface for answering system to be provided by the mobile device obtains the mobile device includes：MAC Address and
IMEI（International Mobile Equipment Identity code）, IE browser that user's correspondence system is installed from owning user equipment institute is right
The user's mark read in the address for the cookie file answered in cookie file includes：USERID1, USERID2, wherein, institute
State and user's mark that USERID1 is distributed by website a1 is also recorded in cookie file, the use that USERID2 is distributed by website a2
Family is identified, then user's correspondence system is associated with USERID1 by MAC Address and IMEI, to obtain corresponding relation b1, will
MAC Address and IMEI are associated with USERID2, to obtain corresponding relation b2.
Preferably, the step S1 also includes：Acquired each device identification is passed through the 3rd by user's correspondence system
Square identification information is associated with each user's mark.
Wherein, third party's identification information includes but is not limited to：Hardware device mark, the use of the user equipment
Mark that family correspondence system or the software on the user equipment are distributed etc., it is preferable that third party's mark letter
Breath also includes：At least one acquired device identification is generated using existing merging algorithm, stitching algorithm or packaged type
New device identification.Wherein, third party's identification information is unique mark.
For example, user's correspondence system obtains the mobile device of grafting on a user device using mobile phone assistant software
Device identification, and third party's identification information that the mobile phone assistant software is provided is obtained, user's correspondence system will be described
Third party's identification information sets up corresponding relation with acquired device identification, and according to the cookie file in the user equipment
The website recorded, the corresponding relation of third party's identification information and device identification is sent to each website, when user passes through
When browser logs in above-mentioned website, user's correspondence system loads third party's identification information and corresponding user mark
In the solicited message sent to browser, and send to the website, thus, the website can be according to acquired
The corresponding relation of third party's identification information and the corresponding relation of device identification, third party's identification information and user's mark, builds
The corresponding relation that vertical device identification is identified with user.
In step s 2, user's correspondence system is identified the device identification is direct or indirect with the user
Identity correspondence is sent to corresponding website, is carried out so as to the service end of the website according to the device identification and user's mark
The user tracking of striding equipment.
Wherein, user's correspondence system sends the identity correspondence that the device identification is identified with user to corresponding website
Mode include but is not limited to：Actively the device identification and user's mark are sent to user and identify corresponding website.
Preferably, remembered in cookie file described in browser access of the user's correspondence system in the user equipment
During the website of record, user's mark corresponding to the website and device identification are attached in generated solicited message, concurrently
Deliver to the website.
Specifically, user is by described in the user equipment access during website recorded in cookie file, the use
The user's mark and all devices mark of website described in the cookie are attached to generated request by family correspondence system to be believed
In the text of breath, and it is sent to the website.
It is further preferable that in cookie file described in browser access of the user's correspondence system in the user equipment
During the website recorded, in the request URL that the device identification is attached to the website as parameter, and with being used comprising described
The solicited message of family mark is sent to the website together.
Specifically, user is by described in the user equipment access during website recorded in cookie file, the use
The user of website described in the cookie is identified corresponding all devices mark and is attached to as parameter by family correspondence system
In the request URL of the website, and the website is sent jointly to the solicited message.
Preferably, the step S2 also includes：User's correspondence system believes each device identification, third party's mark
Breath and user mark, transmission either synchronously or asynchronously to corresponding website.
Specifically, user's correspondence system is according to the website stored in the cookie file, by each equipment
Mark, third party's identification information identify corresponding website according to the user and give actively sending.
Or, described in browser access of the user's correspondence system in the user equipment recorded in cookie file
Website when, by corresponding to the website user mark, third party's identification information corresponding with user mark and with institute
State each device identification corresponding to third party's identification information to be attached in generated solicited message, and send to the net
Stand.
Again or, remembered in cookie file described in browser access of the user's correspondence system in the user equipment
During the website of record, the device identification and corresponding third party's identification information are attached to the request of the website as parameter
In URL, and the website corresponding to identifying is sent to the user together with the solicited message comprising corresponding user's mark.
Again or, user's correspondence system is first according to the website stored in the cookie file by each equipment
Mark, corresponding third party's identification information are sent described in the browser access to each website, then in the user equipment
During website recorded in cookie file, third party's identification information and corresponding user's mark are sent to corresponding
Website.
In step s3, the tracing system in the service end of website side obtains the equipment from mobile device
Mark, directly or indirectly obtains user's mark from user equipment and the device identification of corresponding mobile device, Yi Jiji
Identified in the user and user's mark pass corresponding with device identification is set up in the device identification of corresponding mobile device
System.
Specifically, when user accesses the website using mobile device, the software in the mobile device will
Acquired device identification is supplied to the tracing system；Or, identification information described in the software active collection is simultaneously supplied to
The tracing system.
User's correspondence system positioned at user equipment side is direct or indirect according to the various modes described in step S2
By user mark and acquired device identification send to the tracing system, the tracing system is each right according to what is received
It should be related to and each device identification and user are disaggregatedly identified into corresponding preserved.
It should be noted that the tracing system is not necessarily obtained simultaneously, the user from user equipment identifies and institute is right
The device identification for the mobile device answered, and obtain the device identification from mobile device.In fact, the tracing system passes through
Broadband internet network obtains the information from user equipment, and the information of mobile device is obtained by mobile Internet.
Preferably, the step S3 also includes：Step S31, S32（It is unillustrated）.
In step S31, it is corresponding that the tracing system obtains user's mark from user equipment, user mark
Third party's identification information and each mobile device corresponding with third party's identification information device identification.
In step s 32, the tracing system is identified based on the user for being obtained from the user equipment, third party's mark is believed
The corresponding relation that the device identification of breath and device identification to determine to be obtained from mobile device is identified with the user.
For example, the tracing system first gets the equipment mark of third party's identification information and corresponding each mobile device
Know, then the tracing system sets up the corresponding relation of third party's identification information and each device identification, then gets institute
User's mark and corresponding third party's identification information are stated, user is set up further according to now acquired third party's identification information
Mark and the corresponding relation of each device identification.
It is further preferable that the step S3 also includes：S33、S34、S35.
In step S33, the tracing system obtains device identification and/or device identification institute from mobile device
Corresponding third party's identification information.
Specifically, the device identification can be obtained by being embedded in the software of the mobile device, can also be utilized existing
Merge algorithm, stitching algorithm or packaged type and at least one acquired device identification generated into third party's identification information,
And send third party's identification information corresponding to the device identification and/or the device identification to the tracing system.
In step S34, it is corresponding that the tracing system obtains user's mark from user equipment, user mark
Third party's identification information and each mobile device corresponding with third party's identification information device identification.
In step s 35, the tracing system is identified based on the user for being obtained from the user equipment, third party's mark is believed
Breath and device identification are marked with the user respectively come the device identification and/or third party's identification information for determining to be obtained from mobile device
The corresponding relation of knowledge.
It should be noted that it should be appreciated by those skilled in the art that above-mentioned steps S31-S32 and S33-S35 and discontinuous
Perform, in fact, the tracing system can determine the device identification transmitted by mobile device and institute by step S31, S32
The corresponding relation for user's mark that service end is distributed is stated, above-mentioned corresponding relation can be determined by step S33-S35.
In step s 4, the tracing system is based on user mark and device identification respectively produced by the website
Trace Data and the user mark device identification between corresponding relation, to carry out the user tracking of striding equipment.
Specifically, the tracing system according to the user identify and device identification respectively in the website produced by trace
User's mark determined by mark data and the step S3 and the corresponding relation of device identification, can determine certain user both
The website is logged in using the user equipment for having user's mark, also using the mobile device corresponding to the device identification
To log in the website, thus the user tracking of striding equipment is realized.Wherein, the user tracking can refer to the tracking of striding equipment
Behavior, hobby, custom of user etc..
Preferably, the step S4 also includes：The tracing system is based on the user and identified produced by the website
Trace Data and the user equipment and the corresponding relation of device identification, have selection to corresponding to the device identification
Mobile device sends content recommendation；Or Trace Data and user mark based on the acquired mobile device
With the corresponding relation of device identification, there is selection to identify corresponding user equipment to the user and send content recommendation.Wherein, institute
Content is stated to include but is not limited to：Advertisement, video, novel, commodity etc..
Specifically, the tracing system is direct in the Trace Data produced by the website, Yi Jisuo based on user's mark
User equipment and the corresponding relation of device identification are stated, by the content push related to the Trace Data to the device identification institute
Corresponding mobile device.
For example, the website once receives the search data comprising user's mark and " leather shoes " from user equipment, then
The Trace Data of " leather shoes " of the tracing system according to produced by identifying the user and the user identify corresponding
Device identification, sends on contents such as merchandise request URL, the advertisements of " leather shoes " to corresponding mobile device.
Or, the tracing system is using existing data mining technology from the user mark from the user equipment
Know in the Trace Data produced by the website to excavate user's mark corresponding hobby, custom, sex of user etc.
Information, identifies the corresponding device identification to determine mobile device used in the user further according to the user, that
, corresponding device identification is identified according to each information excavated from user equipment and the user, can correspond to and obtain
Using each information of the same user of the user equipment on corresponding mobile device, the tracing system is accordingly according to corresponding
Each information content is selectively recommended to mobile device corresponding to the device identification.
For example, the tracing system determines that the user identifies corresponding user and likes tourism by data mining, then
According to the user identify with the corresponding relation of each device identification, come the device identification of the mobile device of following the trail of user, and will have
The content push of tourism is closed to corresponding mobile device.
Again or, the software in the mobile device is except the device identification of the mobile device is sent to described
Outside tracing system, the software can also send the Trace Data of collected mobile device to the tracing system, then institute
The Trace Data and the user equipment that tracing system is stated according to the collected mobile device are corresponding with device identification
Relation, the content push related to the Trace Data to the user is identified corresponding user equipment.Wherein, it is described to move
The Trace Data of dynamic equipment includes but is not limited to：Data, the shifting in the mobile device produced by each application software operation
Dynamic equipment position information, the mobile device are in data produced by the website etc..
For example, the tracing system obtains everybody that the device identification of the mobile device and the mobile device passed through
Confidence ceases, and the tracing system first determines the route corresponding to each positional information, then according to identified route and institute
User's mark corresponding to device identification is stated, corresponding content recommendation is sent to the corresponding user of user mark and set
It is standby.
As shown in figure 3, the present invention also provides the user's correspondence system and user tracking system of a kind of striding equipment.Wherein, institute
Stating correspondence system 1 includes：Relating module 11, communication module 12, the tracing system 5 include：Obtain and respective modules 51 and chase after
Track module 52.
The relating module 11 is used to, when mobile device 2 and user equipment 3 enter row data communication, obtain the movement and set
Unique device identification in standby 2, and acquired device identification is represented that website is visited with being used in pre-stored cookie file
Ask that each user mark of identity is associated.Wherein, the device identification of the mobile device 2 can uniquely react institute including any
The device identification of mobile device 2 is stated, it includes but is not limited to：IDFA in iOS device（Ad identifier）, IDFV（Supplier
Identifier）Or OPEN UDID（Open device identifier）；Device_ID in android system（Device identifier）,
ANDROID_ID, IMSI（International mobile subscriber identity）；Hardware identifier on mobile device, such as：MAC Address, IMEI（It is international
Mobile equipment identity code）, device identifier, IP address, sequence number etc..The mobile device acquired in the relating module 11
The quantity of 2 device identification can be one or multiple.
Wherein, the cookie file refer to website service end 4 in order to distinguish user identity, carry out session trackings and store up
There are the data on user equipment 3.User's mark, the website corresponding with user mark are included in the cookie file
Deng.User mark is website to follow the trail of, differentiates user identity and be the identity for the user that user distributes, in website
It is corresponding with user equipment 3 to be preserved.
Specifically, when user operates the mobile device 2 to be communicated by data wire or WLAN with user equipment 3
When being connected, the interface that the relating module 11 is provided using the mobile device 2 reads corresponding device identification；The association
Module 11 obtains user's mark and institute in each cookie file from the address of the cookie file for each browser installed
Corresponding website, and each user is identified and the device identification direct correlation.
For example, mobile device 2 is connected to the USB interface of user equipment 3, the association mould by user by USB data line
Block 11 is connected to the mobile device 2 by the communication acknowledgement with the mobile device 2 and the USB interface, then the association
The device identification that the interface that module 11 is provided by the mobile device 2 obtains the mobile device 2 includes：MAC Address and
IMEI（International Mobile Equipment Identity code）, IE browser that the relating module 11 is installed from owning user equipment 3 institute is right
The user's mark read in the address for the cookie file answered in cookie file includes：USERID1, USERID2, wherein, institute
State and user's mark that USERID1 is distributed by website a1 is also recorded in cookie file, the use that USERID2 is distributed by website a2
Family is identified, then the relating module 11 is associated with USERID1 by MAC Address and IMEI, to obtain corresponding relation b1, by MAC
Address and IMEI are associated with USERID2, to obtain corresponding relation b2.
Preferably, the relating module 11 be additionally operable to by acquired each device identification by third party's identification information with it is each
User's mark is associated.
Wherein, third party's identification information includes but is not limited to：The user equipment 3 hardware device mark, it is described
Mark that relating module 11 or the software on the user equipment 3 are distributed etc., it is preferable that third party's mark letter
Breath also includes：At least one acquired device identification is generated using existing merging algorithm, stitching algorithm or packaged type
New device identification.Wherein, third party's identification information is unique mark.
For example, the relating module 11 is plugged on the mobile device 2 on user equipment 3 using the acquisition of mobile phone assistant software
Device identification, and obtain third party's identification information that the mobile phone assistant software is provided, the relating module 11 is by described
Tripartite's identification information sets up corresponding relation with acquired device identification, and according to the cookie file in the user equipment 3
The website recorded, the corresponding relation of third party's identification information and device identification is sent to each website, when user passes through
When browser logs in above-mentioned website, third party's identification information and corresponding user mark are loaded into by the relating module 11
In the solicited message that browser is sent, and send to the website, thus, the website can be according to acquired described the
The corresponding relation of tripartite's identification information and the corresponding relation of device identification, third party's identification information and user's mark, sets up
The corresponding relation that device identification is identified with user.
The communication module 12 is used for the direct or indirect identity correspondence identified with the user of the device identification
Send to corresponding website, striding equipment is carried out according to the device identification and user's mark so as to the service end 4 of the website
User tracking.
Wherein, the communication module 12 sends the identity correspondence that the device identification is identified with user to corresponding website
Mode includes but is not limited to：Actively the device identification and user's mark are sent to user and identify corresponding website.
Preferably, remembered in cookie file described in browser access of the communication module 12 in the user equipment 3
During the website of record, user's mark corresponding to the website and device identification are attached in generated solicited message, concurrently
Deliver to the website.
Specifically, it is described logical when user accesses the website recorded in the cookie file by the user equipment 3
The user's mark and all devices mark of website described in the cookie are attached to generated solicited message by letter module 12
Text in, and be sent to the website.
It is further preferable that in cookie file described in browser access of the communication module 12 in the user equipment 3
During the website recorded, in the request URL that the device identification is attached to the website as parameter, and with being used comprising described
The solicited message of family mark is sent to the website together.
Specifically, it is described logical when user accesses the website recorded in the cookie file by the user equipment 3
The user of website described in the cookie is identified corresponding all devices mark as parameter and is attached to institute by letter module 12
In the request URL for stating website, and the website is sent jointly to the solicited message.
Preferably, the communication module 12 is additionally operable to each device identification, third party's identification information and the user
Mark, transmission either synchronously or asynchronously to corresponding website.
Specifically, the communication module 12 is according to the website stored in the cookie file, by each equipment mark
Know, third party's identification information identifies corresponding website according to the user and gives actively sending.
Or, described in browser access of the communication module 12 in the user equipment 3 recorded in cookie file
Website when, by corresponding to the website user mark, third party's identification information corresponding with user mark and with institute
State each device identification corresponding to third party's identification information to be attached in generated solicited message, and send to the net
Stand.
Again or, remembered in cookie file described in browser access of the communication module 12 in the user equipment 3
During the website of record, the device identification and corresponding third party's identification information are attached to the request of the website as parameter
In URL, and the website corresponding to identifying is sent to the user together with the solicited message comprising corresponding user's mark.
Again or, the communication module 12 is first according to the website stored in the cookie file by each equipment mark
Know, corresponding third party's identification information is sent to each website, then cookie described in the browser access in the user equipment 3
During website recorded in file, third party's identification information and corresponding user's mark are sent to corresponding website.
Acquisition and respective modules 51 in the tracing system 5 in the service end 4 of website side, which are used to obtain, to be come
From the device identification of mobile device 2, user's mark and corresponding mobile device from user equipment 3 are directly or indirectly obtained
2 device identification, and user's mark is set up based on the device identification that the user is identified with corresponding mobile device 2
With the corresponding relation of device identification.
Specifically, when user accesses software of the website in the mobile device using mobile device 2 by institute
The device identification of acquisition is supplied to the acquisition and respective modules 51；Or, identification information described in the software active collection is simultaneously
It is supplied to the acquisition and respective modules 51.
User's correspondence system 1 positioned at the side of user equipment 3 is according to the various modes described in the communication module 12
It is direct or indirect to send user's mark and acquired device identification to the acquisition and respective modules 51, the acquisition and
Each device identification and user are disaggregatedly identified corresponding protected by respective modules 51 according to each corresponding relation received
Deposit.
It should be noted that the acquisition and respective modules 51 not necessarily obtain the user from user equipment 3 simultaneously
The device identification of mark and corresponding mobile device 2, and obtain the device identification from mobile device 2.In fact, described
Obtain and respective modules 51 obtain the information from user equipment 3 by broadband internet network, obtained by mobile Internet
The information of mobile device 2.
Preferably, the acquisition and respective modules 51 also include：First acquisition submodule, the second acquisition submodule, correspondingly
Submodule（It is unillustrated）.
First acquisition submodule is used to obtain the device identification from mobile device 2.
It is corresponding that second acquisition submodule is used to obtain user's mark from user equipment 3, user mark
Third party's identification information and each mobile device 2 corresponding with third party's identification information device identification.
The correspondence submodule is used for user's mark of the user equipment provided based on second acquisition submodule
Know, third party's identification information and device identification determine the device identification acquired in first acquisition submodule and the user
The corresponding relation of mark.
For example, second acquisition submodule first gets third party's identification information and corresponding each mobile device 2
Device identification, then it is described to correspond to the corresponding relation that submodule sets up third party's identification information and each device identification, institute
State the second acquisition submodule and get user's mark and corresponding third party's identification information again, then the correspondence submodule
User's mark and the corresponding relation of each device identification are set up according to now acquired third party's identification information, when described first
When acquisition submodule gets the device identification of mobile device 2, the correspondence submodule can be according to each user mark, third party
Corresponding relation between identification information and device identification determines that the device identification that first acquisition submodule is provided is corresponding
User mark.
It is further preferable that first acquisition submodule obtains device identification and/or the equipment from mobile device
The corresponding third party's identification information of mark.
Specifically, the device identification can be obtained by being embedded in the software of the mobile device, can also be utilized existing
Merge algorithm, stitching algorithm or packaged type and at least one acquired device identification generated into third party's identification information,
And send third party's identification information corresponding to the device identification and/or the device identification to the described first acquisition submodule
Block.
Second acquisition submodule obtains corresponding the 3rd of user's mark from user equipment, user mark
The device identification of square identification information and each mobile device corresponding with third party's identification information.
The correspondence submodule is based on user's mark, third party's identification information and the equipment mark for being obtained from the user equipment
Know and corresponding closed come what the device identification for determining to be obtained from mobile device and/or third party's identification information were identified with the user respectively
System.
The tracing module 52 is used for based on user mark and device identification respectively in the trace produced by the website
Corresponding relation between mark data and user mark and device identification, to carry out the user tracking of striding equipment.
Specifically, the tracing module 52 according to the user mark and device identification respectively in the website produced by
User's mark and the corresponding relation of device identification determined by Trace Data and the acquisition and respective modules 51, can
Determine that certain user both logged in the website using the user equipment 3 for having user's mark, also using the device identification institute
Corresponding mobile device 2 logs in the website, thus realizes the user tracking of striding equipment.Wherein, the user tracking can
Behavior, hobby, custom of tracking user to refer to striding equipment etc..
Preferably, the tracing module 52 is additionally operable to based on user mark in the vestige number produced by the website
According to and the user equipment 3 and device identification corresponding relation, have mobile device of the selection corresponding to the device identification
2 send content recommendation；Or Trace Data and user mark and equipment mark based on the acquired mobile device
The corresponding relation of knowledge, has mobile device of the selection corresponding to the device identification to send content recommendation.Wherein, the content bag
Include but be not limited to：Advertisement, video, novel, commodity etc..
Specifically, the tracing module 52 based on user's mark directly in the Trace Data produced by the website and
The user equipment 3 and the corresponding relation of device identification, by the content push related to the Trace Data to the equipment mark
Know corresponding mobile device 2.
For example, the website once receives the search data comprising user's mark and " leather shoes " from user equipment 3, then
Corresponding to the Trace Data and user mark of " leather shoes " of the tracing module 52 according to produced by identifying the user
Device identification, sent to corresponding mobile device 2 on contents such as merchandise request URL, the advertisements of " leather shoes ".
Or, the tracing module 52 utilizes existing data mining technology from the use from the user equipment 3
Family mark excavates hobby, custom, the property of the corresponding user of user's mark in the Trace Data produced by the website
Not etc. information, does not identify the corresponding device identification to determine mobile device used in the user further according to the user
2, then, corresponding device identification is identified according to each information excavated from user equipment 3 and the user, can be right
Each information on corresponding mobile device 2 using the same user of the user equipment 3 should be obtained, the tracing module 52 is accordingly
Content is selectively recommended to the mobile device 2 corresponding to the device identification according to corresponding each information.
For example, the tracing module 52 determines that the user identifies corresponding user and likes tourism by data mining,
Then according to the user identify with the corresponding relation of each device identification, come the device identification of the mobile device 2 of following the trail of user, and will
About the content push traveled to corresponding mobile device 2.
Again or, the software in the mobile device is except the device identification of the mobile device is sent to described
Outside tracing module 52, the software can also send the Trace Data of collected mobile device to the tracing module 52,
Then Trace Data and the user equipment and device identification of the tracing module 52 according to the collected mobile device
Corresponding relation, the content push related to the Trace Data to the user is identified to corresponding user equipment.Wherein,
The Trace Data of the mobile device includes but is not limited to：Data in the mobile device produced by the operation of each application software,
Mobile device position information, the mobile device are in data produced by the website etc..
For example, the tracing module 52 obtains the device identification of the mobile device and that the mobile device is passed through is each
Positional information, the tracing module 52 first determines the route corresponding to each positional information, then according to identified route,
User's mark with corresponding to the device identification, corresponding content recommendation is sent to the user and identifies corresponding user
Equipment.
In summary, the user's correspondence and user tracking method, system of a kind of striding equipment of the invention, are made using user
User equipment obtains the device identification of mobile device used in user, can be accurately by same user using using
The user's mark retained during the equipment of family is set up with the device identification of mobile device effectively to be associated, thus, user equipment energy
It is enough that the user preserved mark and mobile device used in user are accurately mapped；Simultaneously the user mark also with phase
Service end where website is answered to be associated, when user uses user equipment access website, user equipment can will be acquired each
User's mark of device identification and corresponding website is sent to service end where website, and thus service end can be according to acquired use
Family is identified and corresponding each device identification, sets up the user tracking of user's striding equipment on the web；In addition, will be acquired
Multiple equipment mark be merged into a device identification, and by acquired multiple equipment mark with merge after an equipment mark
What knowledge was associated is stored in service end, and service end can be helped to improve search efficiency when being associated inquiry；Furthermore, this hair
The bright Trace Data for surfing the Net produced by user equipment by user and user pass through the vestige number produced by mobile device is surfed the Net
According to device identification and the effective association established between Trace Data of user's mark by mobile device are moved with utilizing
The deep development of dynamic equipment online, the support that user behavior data excavation and tracking of the present invention to striding equipment provide bridge is made
With.So, the present invention effectively overcomes various shortcoming of the prior art and has high industrial utilization.
The above-described embodiments merely illustrate the principles and effects of the present invention, not for the limitation present invention.It is any ripe
Know the personage of this technology all can carry out modifications and changes under the spirit and scope without prejudice to the present invention to above-described embodiment.Cause
This, those of ordinary skill in the art is complete without departing from disclosed spirit and institute under technological thought such as
Into all equivalent modifications or change, should by the present invention claim be covered.
Claims (12)
1. user's corresponding method of a kind of striding equipment, it is characterised in that at least include：
1) unique device identification in mobile device is obtained, and by acquired device identification and pre-stored cookie file
For representing that it is associated that each user of website visiting identity identifies；
2) the direct or indirect identity correspondence identified with the user of the device identification is sent to corresponding website, so as to
The service end of the website carries out the user tracking of striding equipment according to the device identification and user's mark.
2. user's corresponding method of striding equipment according to claim 1, it is characterised in that the step 1) also include：Will
Acquired each device identification is associated with each user's mark by third party's identification information, wherein, third party's mark
Knowledge information is unique mark；
The step 2) include：Each device identification, third party's identification information and the user are identified, either synchronously or asynchronously
Send to corresponding website.
3. user's corresponding method of striding equipment according to claim 1 or 2, it is characterised in that the step 2) include：
When accessing the website recorded in the cookie file, by step 1) in associated each corresponding relation be attached to what is generated
In solicited message, or using step 1) in associated each corresponding relation be attached to as parameter in the request URL of the website, and
Sent together with the solicited message identified comprising the user to the website.
4. a kind of user tracking method of striding equipment, it is characterised in that at least include：
1) device identification from mobile device is obtained, the user from user equipment is directly or indirectly obtained and identifies and corresponding
Mobile device device identification, and identified based on the user and the device identification of corresponding mobile device sets up described
User identifies the corresponding relation with device identification；
2) based on user mark and device identification respectively in the Trace Data produced by website and user mark with setting
Corresponding relation between standby mark, to carry out the user tracking of striding equipment.
5. the user tracking method of striding equipment according to claim 4, it is characterised in that the step 1) also include：
Obtain the corresponding third party's identification information of user's mark, user mark from user equipment and with the described 3rd
The device identification of the corresponding each mobile device of square identification information；
Determine to be obtained from movement based on user's mark, third party's identification information and the device identification of the user equipment is obtained from
The corresponding relation that the device identification of equipment is identified with the user.
6. the user tracking method of striding equipment according to claim 4, it is characterised in that the step 2) include：It is based on
The user is identified in the Trace Data produced by the website and the user equipment and the corresponding relation of device identification,
There is mobile device of the selection corresponding to the device identification to send content recommendation；Or based on the acquired mobile device
Trace Data and user mark and the corresponding relation of device identification, there is selection to be identified to the user corresponding
User equipment sends content recommendation.
7. user's correspondence system of a kind of striding equipment, it is characterised in that at least include：
Relating module, for when mobile device and user equipment enter row data communication, obtaining unique in the mobile device
Device identification, and by acquired device identification and each use for being used to represent website visiting identity in pre-stored cookie file
Family mark is associated；
Communication module, for the direct or indirect identity correspondence identified with the user of the device identification to be sent to corresponding
Website, the user tracking of striding equipment is carried out according to the device identification and user's mark so as to the service end of the website.
8. user's correspondence system of striding equipment according to claim 7, it is characterised in that the relating module be additionally operable to by
Acquired each device identification is associated with each user's mark by third party's identification information, wherein, third party's mark
Knowledge information is unique mark；
The communication module is additionally operable to identify each device identification, third party's identification information and the user, synchronous or different
The transmission of step is to corresponding website.
9. user's correspondence system of the striding equipment according to claim 7 or 8, it is characterised in that the communication module is also used
When the website recorded in the cookie file is being accessed, each corresponding relation associated by the relating module is attached to
In the solicited message generated, or each corresponding relation associated by the relating module as parameter is attached to the website
In request URL, and sent together with the solicited message identified comprising the user to the website.
10. the user tracking system of a kind of striding equipment, it is characterised in that at least include：
Obtain and respective modules, for obtaining the device identification from mobile device, directly or indirectly obtain and come from user equipment
User's mark and corresponding mobile device device identification, and identified and corresponding mobile device based on the user
Device identification set up user mark and the corresponding relation of device identification；
Tracing module, for based on user mark and device identification respectively in the Trace Data produced by website and described
User identifies the corresponding relation between device identification, to carry out the user tracking of striding equipment.
11. the user tracking system of striding equipment according to claim 10, it is characterised in that the acquisition and respective modules
Including：
First acquisition submodule, for obtaining the device identification from mobile device；
Second acquisition submodule, the third party corresponding for obtaining user's mark from user equipment, user mark
The device identification of identification information and each mobile device corresponding with third party's identification information；
Correspondence submodule, user's mark, third party for being obtained from the user equipment based on second acquisition submodule
Identification information and device identification determine pair that the device identification acquired in first acquisition submodule is identified with the user
It should be related to.
12. the user tracking system of striding equipment according to claim 10, it is characterised in that the tracing module is additionally operable to
Based on user mark in the Trace Data produced by the website and the user equipment pass corresponding with device identification
System, has mobile device of the selection corresponding to the device identification to send content recommendation；Or obtain submodule based on described first
The Trace Data of the mobile device acquired in block and user mark and the corresponding relation of device identification, there is selection
Corresponding user equipment, which is identified, to the user sends content recommendation.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310446228.9A CN103533530B (en) | 2013-09-26 | 2013-09-26 | The user's correspondence and user tracking method, system of a kind of striding equipment |
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|---|---|---|---|
| CN201310446228.9A CN103533530B (en) | 2013-09-26 | 2013-09-26 | The user's correspondence and user tracking method, system of a kind of striding equipment |
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| CN103533530B true CN103533530B (en) | 2017-09-26 |
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