CN104834674A - Method and device for collecting user behavior data and information recommendation - Google Patents
Method and device for collecting user behavior data and information recommendation Download PDFInfo
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- CN104834674A CN104834674A CN201510149238.5A CN201510149238A CN104834674A CN 104834674 A CN104834674 A CN 104834674A CN 201510149238 A CN201510149238 A CN 201510149238A CN 104834674 A CN104834674 A CN 104834674A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The embodiment of the invention discloses a method and a device for collecting user behavior data and information recommendation, wherein the method comprises the steps as follows: detecting external auxiliary equipment in a process that a client end collects the user behavior data; recording second corresponding relation between the collected user behavior data and identification of the target external auxiliary equipment if the target external auxiliary equipment is detected; loading the collected user behavior data and the recorded second corresponding relation to a server so that the server can be used for determining target user account identification corresponding to the target external auxiliary equipment according to a first corresponding relation, and establishing a third corresponding relation between the user behavior data and the target user account identification so as to analyze the user behavior data corresponding to same user account identification according to the third corresponding relation and determining the interest information of the user and using the information in the information recommendation. The method and the device of the invention can be used for improving the validity of information recommended by a recommendation system.
Description
Technical field
The present invention relates to recommendation of personalized information technical field, particularly collect user behavior data, information recommendation method and device.
Background technology
A lot of content or service provider can provide for user the recommendation information meeting user interest hobby.Such as, some network players can recommend the interested video of its possibility for user, and some e-commerce platforms can recommend the interested commodity of its possibility for user, etc.This recommendation is generally the concrete usage behavior by recording specific user, such as purchaser record, web page browsing record, video-see record etc., and the hobby analyzing user from the information of these records, carry out personalized recommendation.
The process of above-mentioned recording user behavioral data needs to carry out respectively recording for different users, also be, need to make the behavioral data of record and concrete user-association, such various actions data that could utilize same user, analyze the interest preference information of a user in certain.
But the defect of current system is, when user uses the system of content or service provider, use the ratio of account very low, account logs in and is provided with higher threshold to user, be difficult to promote, therefore, most of user is with the mode of anonymous and system mutual.Under the non-logging status of user, because system cannot identify the identity of user according to the account information of user, therefore, generally can only be identified by the device number of implicit expression, also, the unique identification according to the terminal device of user's use identifies.But this mode being undertaken identifying by device number also exists huge limitation, such as, because a large amount of equipment is all being shared use by multiple user, PC, panel computer, TV box etc.The usage behavior of user is mixed in together, is difficult to distinguish, and seriously reduces the validity of commending system.
Therefore, how can improve the validity of commending system recommendation information, become the technical matters needing those skilled in the art to solve.
Summary of the invention
Based on the problems referred to above, the embodiment of the invention discloses and collect user behavior data, information recommendation method and device.Technical scheme is as follows:
A kind of method of collecting user behavior data, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end preserves external accessory mark and user account identifies, described method comprises:
Client is collected in the process of user behavior data, detects external accessory;
If target external utility appliance detected, then record the user behavior data collected and this target external utility appliance identify between the second corresponding relation;
Described second corresponding relation of the described user behavior data collected and record is uploaded onto the server, so that server is according to described first corresponding relation, determine targeted customer's account number that described target external utility appliance mark is corresponding, and the 3rd corresponding relation set up between described user behavior data and described targeted customer's account number, so that the user behavior data corresponding to same user account mark according to described 3rd corresponding relation is analyzed, determine the interest information of user, and for information recommendation.
Alternatively, described detection external accessory, comprising:
By receiving the message of external accessory broadcast, detect described external accessory.
Alternatively, described detection external accessory, comprising:
Outside broadcast query request, the response returned by external accessory detects described external accessory.
Alternatively, described detection external accessory, comprising:
By keeping the mode of equal frequencies heartbeat mechanism and regularly communication with external accessory, detect external accessory.
A kind of method of collecting user behavior data, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end preserves external accessory mark and user account identifies, described method comprises:
The user behavior data that server receives client is collected, and this user behavior data collected and this target external utility appliance identify between the second correspondence relationship information;
According to described first corresponding relation, determine targeted customer's account number that described target external utility appliance mark is corresponding;
According to described second corresponding relation, set up the 3rd corresponding relation between described user behavior data and described targeted customer's account number, so that the user behavior data corresponding to same user account mark according to described 3rd corresponding relation is analyzed, determine the interest information of user, and for information recommendation.
A kind of information recommendation method, associates user with the external accessory of specifying in the account information of system registry in advance, and the first corresponding relation between server end comprises external accessory mark in advance and user account identifies, comprising:
When needs carry out information recommendation to user, client detects external accessory;
If target external utility appliance detected, then the identification information of described target external utility appliance is uploaded onto the server, so that server is according to the first corresponding relation of described preservation, determine targeted customer's account number that described target external utility appliance associates, and the user interest information corresponding according to this targeted customer's account number generates target information to be recommended, and return to client;
When receiving target that server returns information to be recommended, be supplied to user.
A kind of information recommendation method, associates user with the external accessory of specifying in the account information of system registry in advance, and the first corresponding relation between server end comprises external accessory mark in advance and user account identifies, comprising:
When needs carry out information recommendation to user, the identification information of the target external utility appliance that the current detection receiving client upload arrives;
According to the first corresponding relation of described preservation, determine targeted customer's account number that described target external utility appliance associates;
The user interest information corresponding according to this targeted customer's account number generates target information to be recommended, and returns to client.
A kind of device collecting user behavior data, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end preserves external accessory mark and user account identifies, described device comprises:
First equipment Inspection unit, for collecting in the process of user behavior data, detects external accessory;
Record cell, if for target external utility appliance being detected, then record the user behavior data collected and this target external utility appliance identify between the second corresponding relation;
Uploading unit, for described second corresponding relation of the described user behavior data collected and record is uploaded onto the server, so that server is according to described first corresponding relation, determine targeted customer's account number that described target external utility appliance mark is corresponding, and the 3rd corresponding relation set up between described user behavior data and described targeted customer's account number, so that the user behavior data corresponding to same user account mark according to described 3rd corresponding relation is analyzed, determine the interest information of user, and for information recommendation.
Alternatively, described first equipment Inspection unit comprises:
First detection sub-unit, for the message by receiving external accessory broadcast, detects described external accessory.
Alternatively, described first equipment Inspection unit comprises:
Second detection sub-unit, for outside broadcast query request, the response returned by external accessory detects described external accessory.
Alternatively, described first equipment Inspection unit comprises:
3rd detection sub-unit, for by keeping the mode of equal frequencies heartbeat mechanism and regularly communication with external accessory, detects external accessory.
A kind of device collecting user behavior data, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end preserves external accessory mark and user account identifies, described device comprises:
Receiving element, for receiving the user behavior data that client is collected, and this user behavior data collected and this target external utility appliance identify between the second correspondence relationship information;
Account number determining unit, for according to described first corresponding relation, determines targeted customer's account number that described target external utility appliance mark is corresponding;
Relation sets up unit, for according to described second corresponding relation, set up the 3rd corresponding relation between described user behavior data and described targeted customer's account number, so that the user behavior data corresponding to same user account mark according to described 3rd corresponding relation is analyzed, determine the interest information of user, and for information recommendation.
A kind of information recommending apparatus, associates user with the external accessory of specifying in the account information of system registry in advance, and the first corresponding relation between server end comprises external accessory mark in advance and user account identifies, described device comprises:
Second equipment Inspection unit, for when needs carry out information recommendation to user, client detects external accessory;
Information uploading unit, if for target external utility appliance being detected, then the identification information of described target external utility appliance is uploaded onto the server, so that server is according to the first corresponding relation of described preservation, determine targeted customer's account number that described target external utility appliance associates, and the user interest information corresponding according to this targeted customer's account number generates target information to be recommended, and return to client;
Recommendation information providing unit, during for receiving target that server returns information to be recommended, is supplied to user.
A kind of information recommending apparatus, associates user with the external accessory of specifying in the account information of system registry in advance, and the first corresponding relation between server end comprises external accessory mark in advance and user account identifies, described device comprises:
Information receiving unit, for when needs carry out information recommendation to user, the identification information of the target external utility appliance that the current detection receiving client upload arrives;
Account determining unit, for the first corresponding relation according to described preservation, determines targeted customer's account number that described target external utility appliance associates;
Recommendation information returns unit, generates target information to be recommended, and return to client for the user interest information corresponding according to this targeted customer's account number.
According to the specific embodiment that the application provides, this application discloses following technique effect:
Pass through the embodiment of the present invention, in advance the account information of user and the mark of its external accessory can be bound, like this, when collecting user behavior data, can by detecting external accessory, and utilize this binding relationship, realize the identification to user identity, even if thus make user not use the account of oneself to log in, even if there is the situation that multiple user shares a station terminal equipment, also the user behavior data collected and concrete user-association can be made, for information recommendation provides data foundation more really and accurately.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the process flow diagram of the first method that the embodiment of the present invention provides;
Fig. 2 is the process flow diagram of the second method that the embodiment of the present invention provides;
Fig. 3 is the process flow diagram of the third method that the embodiment of the present invention provides;
Fig. 4 is the process flow diagram of the 4th method that the embodiment of the present invention provides;
Fig. 5 is the schematic diagram of the first device that the embodiment of the present invention provides;
Fig. 6 is the schematic diagram of the second device that the embodiment of the present invention provides;
Fig. 7 is the schematic diagram of the 3rd device that the embodiment of the present invention provides;
Fig. 8 is the schematic diagram of the 4th device that the embodiment of the present invention provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
In embodiments of the present invention, consider in prior art, various wearable device (comprising bracelet, wrist-watch, necklace, footwear etc.) is progressively popularized, this equipment generally has the feature that user carries with, and generally can not share between a plurality of users, visible, the binding relationship between this equipment and user is more tight.Therefore, the embodiment of the present invention is exactly based on These characteristics, utilize this binding relationship, realize the identification to user identity, even if thus make user not use the account of oneself to log in, even if there is the situation that multiple user shares a station terminal equipment, the user behavior data collected and concrete user-association also can be made, for information recommendation provides data foundation more really and accurately.Below concrete implementation is described in detail.
Embodiment one
A kind of in this embodiment, provide firstly a kind of method of collecting user behavior data, during specific implementation, in advance user can be associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end preserves external accessory mark and user account identifies.Here external accessory just can comprise previously described various wearable device, can certainly be other equipment.That is, suppose that certain user have registered the account of oneself in certain system, and this user also has the wearable device of oneself, then the account can registered associates with this wearable device.During specific implementation, can for user provides the operation entry arranging this incidence relation in the client of application, such as, user can in the client of its PC or mobile phone, the mark (such as id etc.) of the external accessory of its account and association is inserted in corresponding input frame, and be submitted to server by client, so just can preserve this first corresponding relation at server.Like this, for server, as long as know the current user wearing certain external accessory using its system, just can know that the user that specifically which account is corresponding uses.
Putting before this, see Fig. 1, the method for the collection user behavior data that the embodiment of the present invention one provides can comprise the following steps:
S101: client is collected in the process of user behavior data, detects external accessory;
All reciprocal processes of user and system, all belong to user behavior data collection phase.User behavior data collection phase comprises the daily all of user and records operation, includes but not limited to, browsing pages, viewing video, and shopping, makes comments, etc.
In data-gathering process, system regularly can call the equipment Inspection module of client, detect outside local system and whether there is utility appliance, the mode detected can have multiple implementation, such as, first kind of way can be, by receiving the message of external accessory broadcast, detects described external accessory.Or the second way can also be outside broadcast query request, and the response returned by external accessory detects described external accessory.Also namely equipment Inspection module sends inquiry request, waits for utility appliance response.In addition, equipment Inspection module and utility appliance can also keep equal frequencies heartbeat mechanism, carry out regular communication between the two, thus detect whether there is external accessory, etc.
Wireless communication protocol can be used between user terminal with external accessory to communicate, and concrete communication modes can adopt various agreement, includes but not limited to low-power consumption bluetooth, Zigbee, Wifi etc.
If detect that multiple utility appliance exists, two kinds of settling modes can be adopted: the first, the strongest utility appliance of signal can be chosen; The second, the ardware feature own according to external accessory, generates unique ID, for distinguishing distinct device, and is supplied to user and selects, selected specifically to use which external accessory by user.
S102: if target external utility appliance detected, then record the user behavior data collected and this target external utility appliance identify between the second corresponding relation;
If the existence of external accessory can be detected, then in the process of Data Collection, device id that just can be corresponding by the user behavior data mark collected, that is, while recording user behavioral data, can also record user behavior data and this target external utility appliance identify between the second corresponding relation.
S103: described second corresponding relation of the described user behavior data collected and record is uploaded onto the server, so that server is according to described first corresponding relation, determine targeted customer's account number that described target external utility appliance mark is corresponding, and the 3rd corresponding relation set up between described user behavior data and described targeted customer's account number, so that the user behavior data corresponding to same user account mark according to described 3rd corresponding relation is analyzed, determine the interest information of user, and for information recommendation.
Client can adopt modes such as regularly uploading, the user behavior data collected is uploaded to cloud server, and cloud system just can be verified target external utility appliance mark and user account information.If be proved to be successful, also targeted customer's account number that target external utility appliance mark is corresponding is namely determined, then can and the 3rd corresponding relation set up between user behavior data and described targeted customer's account number, like this, when preserving the user behavior data collected, above-mentioned 3rd corresponding relation can also be preserved.And this part data can be labeled as high accuracy data, have higher weight than general data.Like this, each bar user behavior data corresponding for same user account just can be carried out unified analysis by server, determines the customized informations such as user's hobby in some aspects, and further, these information just may be used for personalized information recommendation.
Visible, in embodiments of the present invention, in advance the account information of user and the mark of its external accessory can be bound, like this, when collecting user behavior data, can by detecting external accessory, and utilize this binding relationship, realize the identification to user identity, even if thus make user not use the account of oneself to log in, even if there is the situation that multiple user shares a station terminal equipment, the user behavior data collected and concrete user-association also can be made, for information recommendation provides data foundation more really and accurately.
Embodiment two
Above embodiment one is the angle from client, introduces the collection process of user behavior data, below from the angle of server, is introduced concrete implementation procedure.
See Fig. 2, this embodiment two provides a kind of method of collecting user behavior data from the angle of server, equally in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end preserves external accessory mark and user account identifies, described method can comprise the following steps:
S201: the user behavior data that server receives client is collected, and this user behavior data collected and this target external utility appliance identify between the second correspondence relationship information;
S202: according to described first corresponding relation, determines targeted customer's account number that described target external utility appliance mark is corresponding;
S203: according to described second corresponding relation, set up the 3rd corresponding relation between described user behavior data and described targeted customer's account number, so that the user behavior data corresponding to same user account mark according to described 3rd corresponding relation is analyzed, determine the interest information of user, and for information recommendation.
This embodiment two is corresponding with embodiment one, and the concrete details that realizes see the introduction in embodiment one, can repeat no more here.
Embodiment three
Above-described embodiment one and embodiment two introduce the collection process of user behavior data, and user is being carried out in the process of information recommendation, the binding relationship between external accessory and user account can be utilized equally, realize recommending more accurately, be introduced below.
See Fig. 3, this embodiment three is from the angle of client, provide a kind of information recommendation method, in the method, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end comprises external accessory mark in advance and user account identifies, concrete, the method can comprise the following steps:
S301: when needs carry out information recommendation to user, client detects external accessory;
First client, when needs carry out information recommendation to user, can detect external accessory.The method detected as described in embodiment one, can repeat no more here.
S302: if target external utility appliance detected, then the identification information of described target external utility appliance is uploaded onto the server, so that server is according to the first corresponding relation of described preservation, determine targeted customer's account number that described target external utility appliance associates, and the user interest information corresponding according to this targeted customer's account number generates target information to be recommended, and return to client;
Target external utility appliance detected, then its device identification can be submitted to server, due to preserve in server device identification and user account identify between the first corresponding relation, and also preserve the user interest information that each user account is corresponding, therefore, just can first according to the first corresponding relation, determine that current needs are recommended to the user which account is corresponding, and then just can take out user interest information corresponding to this account, like this, just can according to this user interest information for user generates information to be recommended, and return to client.
S303: when receiving target that server returns information to be recommended, be supplied to user.
Client can be supplied to user after receiving the information to be recommended that server returns in several ways.
Embodiment four
This embodiment four is corresponding with embodiment three, from the angle of server, provide a kind of information recommendation method, first user can be associated with the external accessory of specifying in the account information of system registry equally, and the first corresponding relation between server end comprises external accessory mark in advance and user account identifies, see Fig. 4, the method can comprise the following steps:
S401: when needs carry out information recommendation to user, the identification information of the target external utility appliance that the current detection receiving client upload arrives;
S402: according to the first corresponding relation of described preservation, determines targeted customer's account number that described target external utility appliance associates;
S403: the user interest information corresponding according to this targeted customer's account number generates target information to be recommended, and returns to client.
Specific implementation in above embodiment four, see the introduction in embodiment three, can repeat no more here.
Corresponding with the method for the collection user behavior data that the embodiment of the present invention one provides, the embodiment of the present invention additionally provides a kind of device collecting user behavior data, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end preserves external accessory mark and user account identifies, see Fig. 5, described device comprises:
First equipment Inspection unit 501, for collecting in the process of user behavior data, detects external accessory;
Record cell 502, if for target external utility appliance being detected, then record the user behavior data collected and this target external utility appliance identify between the second corresponding relation;
Uploading unit 503, for described second corresponding relation of the described user behavior data collected and record is uploaded onto the server, so that server is according to described first corresponding relation, determine targeted customer's account number that described target external utility appliance mark is corresponding, and the 3rd corresponding relation set up between described user behavior data and described targeted customer's account number, so that the user behavior data corresponding to same user account mark according to described 3rd corresponding relation is analyzed, determine the interest information of user, and for information recommendation.
During specific implementation, described first equipment Inspection unit 501 can comprise:
First detection sub-unit, for the message by receiving external accessory broadcast, detects described external accessory.
Or described first equipment Inspection unit 501 can comprise:
Second detection sub-unit, for outside broadcast query request, the response returned by external accessory detects described external accessory.
Or described first equipment Inspection unit 501 can comprise:
3rd detection sub-unit, for by keeping the mode of equal frequencies heartbeat mechanism and regularly communication with external accessory, detects external accessory.
Corresponding with the method for the collection user behavior data that the embodiment of the present invention two provides, the embodiment of the present invention additionally provides a kind of device collecting user behavior data, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end preserves external accessory mark and user account identifies, see Fig. 6, described device comprises:
Receiving element 601, for receiving the user behavior data that client is collected, and this user behavior data collected and this target external utility appliance identify between the second correspondence relationship information;
Account number determining unit 602, for according to described first corresponding relation, determines targeted customer's account number that described target external utility appliance mark is corresponding;
Relation sets up unit 603, for according to described second corresponding relation, set up the 3rd corresponding relation between described user behavior data and described targeted customer's account number, so that the user behavior data corresponding to same user account mark according to described 3rd corresponding relation is analyzed, determine the interest information of user, and for information recommendation.
Corresponding with the information recommendation method that the embodiment of the present invention three provides, the embodiment of the present invention additionally provides a kind of information recommending apparatus, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end comprises external accessory mark in advance and user account identifies, see Fig. 7, described device comprises:
Second equipment Inspection unit 701, for when needs carry out information recommendation to user, client detects external accessory;
Information uploading unit 702, if for target external utility appliance being detected, then the identification information of described target external utility appliance is uploaded onto the server, so that server is according to the first corresponding relation of described preservation, determine targeted customer's account number that described target external utility appliance associates, and the user interest information corresponding according to this targeted customer's account number generates target information to be recommended, and return to client;
Recommendation information providing unit 703, during for receiving target that server returns information to be recommended, is supplied to user.
Corresponding with the information recommendation method that the embodiment of the present invention four provides, the embodiment of the present invention additionally provides a kind of information recommending apparatus, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end comprises external accessory mark in advance and user account identifies, see Fig. 8, described device comprises:
Information receiving unit 801, for when needs carry out information recommendation to user, the identification information of the target external utility appliance that the current detection receiving client upload arrives;
Account determining unit 802, for the first corresponding relation according to described preservation, determines targeted customer's account number that described target external utility appliance associates;
Recommendation information returns unit 803, generates target information to be recommended, and return to client for the user interest information corresponding according to this targeted customer's account number.
In embodiments of the present invention, in advance the account information of user and the mark of its external accessory can be bound, like this, when collecting user behavior data, can by detecting external accessory, and utilize this binding relationship, realize the identification to user identity, even if thus make user not use the account of oneself to log in, even if there is the situation that multiple user shares a station terminal equipment, also the user behavior data collected and concrete user-association can be made, for information recommendation provides data foundation more really and accurately.
For system or device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
It should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operational zone, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or equipment.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment comprising described key element and also there is other identical element.
One of ordinary skill in the art will appreciate that all or part of step realized in said method embodiment is that the hardware that can carry out instruction relevant by program has come, described program can be stored in computer read/write memory medium, here the alleged storage medium obtained, as: ROM/RAM, magnetic disc, CD etc.
The foregoing is only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.All any amendments done within the spirit and principles in the present invention, equivalent replacement, improvement etc., be all included in protection scope of the present invention.
Claims (14)
1. collect the method for user behavior data for one kind, it is characterized in that, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end preserves external accessory mark and user account identifies, described method comprises:
Client is collected in the process of user behavior data, detects external accessory;
If target external utility appliance detected, then record the user behavior data collected and this target external utility appliance identify between the second corresponding relation;
Described second corresponding relation of the described user behavior data collected and record is uploaded onto the server, so that server is according to described first corresponding relation, determine targeted customer's account number that described target external utility appliance mark is corresponding, and the 3rd corresponding relation set up between described user behavior data and described targeted customer's account number, so that the user behavior data corresponding to same user account mark according to described 3rd corresponding relation is analyzed, determine the interest information of user, and for information recommendation.
2. method according to claim 1, is characterized in that, described detection external accessory, comprising:
By receiving the message of external accessory broadcast, detect described external accessory.
3. method according to claim 1, is characterized in that, described detection external accessory, comprising:
Outside broadcast query request, the response returned by external accessory detects described external accessory.
4. method according to claim 1, is characterized in that, described detection external accessory, comprising:
By keeping the mode of equal frequencies heartbeat mechanism and regularly communication with external accessory, detect external accessory.
5. collect the method for user behavior data for one kind, it is characterized in that, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end preserves external accessory mark and user account identifies, described method comprises:
The user behavior data that server receives client is collected, and this user behavior data collected and this target external utility appliance identify between the second correspondence relationship information;
According to described first corresponding relation, determine targeted customer's account number that described target external utility appliance mark is corresponding;
According to described second corresponding relation, set up the 3rd corresponding relation between described user behavior data and described targeted customer's account number, so that the user behavior data corresponding to same user account mark according to described 3rd corresponding relation is analyzed, determine the interest information of user, and for information recommendation.
6. an information recommendation method, it is characterized in that, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end comprises external accessory mark in advance and user account identifies, comprising:
When needs carry out information recommendation to user, client detects external accessory;
If target external utility appliance detected, then the identification information of described target external utility appliance is uploaded onto the server, so that server is according to the first corresponding relation of described preservation, determine targeted customer's account number that described target external utility appliance associates, and the user interest information corresponding according to this targeted customer's account number generates target information to be recommended, and return to client;
When receiving target that server returns information to be recommended, be supplied to user.
7. an information recommendation method, it is characterized in that, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end comprises external accessory mark in advance and user account identifies, comprising:
When needs carry out information recommendation to user, the identification information of the target external utility appliance that the current detection receiving client upload arrives;
According to the first corresponding relation of described preservation, determine targeted customer's account number that described target external utility appliance associates;
The user interest information corresponding according to this targeted customer's account number generates target information to be recommended, and returns to client.
8. collect the device of user behavior data for one kind, it is characterized in that, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end preserves external accessory mark and user account identifies, described device comprises:
First equipment Inspection unit, for collecting in the process of user behavior data, detects external accessory;
Record cell, if for target external utility appliance being detected, then record the user behavior data collected and this target external utility appliance identify between the second corresponding relation;
Uploading unit, for described second corresponding relation of the described user behavior data collected and record is uploaded onto the server, so that server is according to described first corresponding relation, determine targeted customer's account number that described target external utility appliance mark is corresponding, and the 3rd corresponding relation set up between described user behavior data and described targeted customer's account number, so that the user behavior data corresponding to same user account mark according to described 3rd corresponding relation is analyzed, determine the interest information of user, and for information recommendation.
9. device according to claim 8, is characterized in that, described first equipment Inspection unit comprises:
First detection sub-unit, for the message by receiving external accessory broadcast, detects described external accessory.
10. device according to claim 8, is characterized in that, described first equipment Inspection unit comprises:
Second detection sub-unit, for outside broadcast query request, the response returned by external accessory detects described external accessory.
11. methods according to claim 8, is characterized in that, described first equipment Inspection unit comprises:
3rd detection sub-unit, for by keeping the mode of equal frequencies heartbeat mechanism and regularly communication with external accessory, detects external accessory.
12. 1 kinds of devices collecting user behavior data, it is characterized in that, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end preserves external accessory mark and user account identifies, described device comprises:
Receiving element, for receiving the user behavior data that client is collected, and this user behavior data collected and this target external utility appliance identify between the second correspondence relationship information;
Account number determining unit, for according to described first corresponding relation, determines targeted customer's account number that described target external utility appliance mark is corresponding;
Relation sets up unit, for according to described second corresponding relation, set up the 3rd corresponding relation between described user behavior data and described targeted customer's account number, so that the user behavior data corresponding to same user account mark according to described 3rd corresponding relation is analyzed, determine the interest information of user, and for information recommendation.
13. 1 kinds of information recommending apparatus, it is characterized in that, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end comprises external accessory mark in advance and user account identifies, described device comprises:
Second equipment Inspection unit, for when needs carry out information recommendation to user, client detects external accessory;
Information uploading unit, if for target external utility appliance being detected, then the identification information of described target external utility appliance is uploaded onto the server, so that server is according to the first corresponding relation of described preservation, determine targeted customer's account number that described target external utility appliance associates, and the user interest information corresponding according to this targeted customer's account number generates target information to be recommended, and return to client;
Recommendation information providing unit, during for receiving target that server returns information to be recommended, is supplied to user.
14. 1 kinds of information recommending apparatus, it is characterized in that, in advance user is associated with the external accessory of specifying in the account information of system registry, and the first corresponding relation between server end comprises external accessory mark in advance and user account identifies, described device comprises:
Information receiving unit, for when needs carry out information recommendation to user, the identification information of the target external utility appliance that the current detection receiving client upload arrives;
Account determining unit, for the first corresponding relation according to described preservation, determines targeted customer's account number that described target external utility appliance associates;
Recommendation information returns unit, generates target information to be recommended, and return to client for the user interest information corresponding according to this targeted customer's account number.
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