CN103533530A - Cross-device user corresponding and user tracking methods and systems - Google Patents
Cross-device user corresponding and user tracking methods and systems Download PDFInfo
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Abstract
The invention provides cross-device user corresponding and user tracking methods and systems. According to the cross-device user corresponding and user tracking methods, a user corresponding system arranged at a user device obtains a unique device identification of a mobile device, associates the obtained device identification with each user identification in a pre-stored cookie file, and correspondingly sends the device identification as the identity of the user identifications to a corresponding website, and then a user tracking system arranged at a service terminal of the website obtains the device identification from the mobile device, a user identification from the user device and a device identification from a corresponding mobile device, and carries out cross-device user tracking based on trace data, generated in the website, of the user identifications and the device identifications and corresponding relations of the user identifications and the device identifications. According to the cross-device user corresponding and user tracking methods and systems which are provided by the invention, the association of the device identifications of the mobile devices and the user identifications is effectively established, so that a bridge function for cross-device user tracking and data mining is realized.
Description
Technical field
The present invention relates to a kind of method for tracing of user behavior of striding equipment, particularly relate to a kind of user's correspondence of striding equipment and user tracking method, system.
Background technology
Current, mobile Internet is just in develop rapidly.Mobile phone netizen quantity surpasses 400,000,000, and surpasses PC netizen quantity.In China, mobile phone has become first access terminals.A user has a plurality of equipments for surfing the net conventionally, as smart mobile phone, and panel computer, desktop computer, notebook computer etc., striding equipment online has become trend.
PC (PC) the Internet has experienced the development course of many decades, quite ripe.And each PC internet site has accumulated a large amount of customer groups and user data, the user data accumulating on PC the Internet contains huge value, and whether these data can be used for mobile Internet, are the problems that numerous Internet enterprises is extremely concerned about.And between PC internet data and mobile Internet data, seem to exist a huge wide gap, and in the epoch of these large data, still neither one is accurate, convenient easy-to-use, and easy data are on a large scale got through method.
Once data are got through, enterprise just can better utilize user's the data of PC the Internet and the data of mobile Internet to offer the more various service of user and better user's experience.Such as: carry out Ad Track accurately, or the content service of customization is provided, combine the activities such as the excavation of user behavior data of PC the Internet and mobile Internet and analysis.
Take Ad Track as example.Internet enterprises and advertisement service provider are wished the track user of striding equipment.But the method for tracing of current striding equipment is but limited to.
Such as, in a current method, if user logs in some websites or application program by same user account and password on mobile device and PC equipment, this user occurs respectively on PC equipment and mobile device so, behavioral data in this website or application program can be associated with this account foundation, thereby Internet enterprises or advertising service business can be carried out user's correspondence and be followed the trail of by this account.This kind of method has several shortcomings:
The method requires user on PC equipment and mobile device, all to log in some websites or application.Very consuming time to user like this, and make troubles to user.
The method is based on user account, and need to accumulate a large amount of registered users just has value, and for some enterprise, the registered user's number having is also few, and the scale that this kind of method can reach is just little, and value is had a greatly reduced quality.
User tracking based on account seals, and it only can follow the trail of its user in the website of an Internet enterprises or the account system of application.
In another existing method, if mobile device and PC equipment access is same network (same wifi network or subzone network) or same gateway, think that mobile device and PC equipment are corresponding to same user.If surpass the interval time of mobile device and the same network of PC equipment access or gateway or be less than certain threshold value, think that their associated same users' possibility increases or reduces.There is very large defect in the method:
The method is identified user by identical network, and with conventionally there being tens of even thousands of equipment under network, and association between these equipment cannot be distinguished and identify.
Association algorithm in the method is based on probability, and the probability that each equipment is associated with same user is accurately extremely low.So the method theoretical property is too strong, do not have actual availability.
Therefore, for can provide a kind of more accurately, without the user identity identification of striding equipment and the method for coupling of Website login or network limits, and then utilizing distinct device that the same user mate uses to realize the user tracking mode of striding equipment, the present invention improves prior art.
Summary of the invention
The shortcoming of prior art in view of the above, the object of the present invention is to provide a kind of user's correspondence of striding equipment and user tracking method, system, for solving prior art, across mobile Internet and PC the Internet, run into above mentioned problem when the tracking of striding equipment.
For achieving the above object and other relevant objects, the invention provides a kind of user's corresponding method of striding equipment, it at least comprises: 1) obtain device identification unique in described mobile device, and by the cookie file of obtained device identification and pre-stored for representing that each user ID of website visiting identity is associated; 2) the direct or indirect identity correspondence with described user ID of described device identification is sent to corresponding website, so that the service end of described website is carried out the user tracking of striding equipment according to described device identification and user ID.
Preferably, described step 1) also comprises: each obtained device identification is associated with user ID described in each by third party's identification information, and wherein, described third party's identification information is unique identification; Described step 2) comprising: by device identification described in each, third party's identification information and described user ID, synchronous or asynchronous be sent to corresponding website.
Preferably, described step 2) comprising: during the website of recording in described cookie file in access, each corresponding relation associated in step 1) is attached in generated solicited message, or each corresponding relation associated in step 1) is attached in the request URL of described website as parameter, and be sent to described website together with the solicited message that comprises described user ID.
Based on above-mentioned purpose, the present invention also provides a kind of user tracking method of striding equipment, it at least comprises: 1) obtain the device identification from mobile device, directly or indirectly obtain from the user ID of subscriber equipment and the device identification of corresponding mobile device, and the corresponding relation of described user ID and device identification is set up in the device identification based on described user ID and corresponding mobile device; 2) Trace Data producing in described website respectively based on described user ID and device identification and the corresponding relation between described user ID and device identification, carry out the user tracking of striding equipment.
Preferably, described step 1) also comprises: the device identification of obtaining the user ID from subscriber equipment, the corresponding third party's identification information of described user ID and each mobile device corresponding with described third party's identification information; User ID, third party's identification information and device identification based on being obtained from described subscriber equipment determined and is obtained from the device identification of mobile device and the corresponding relation of described user ID.
Preferably, described step 2) comprising: the corresponding relation of the Trace Data producing in described website based on described user ID and described subscriber equipment and device identification, has and select to send content recommendation to the corresponding mobile device of described device identification; Or the corresponding relation of the Trace Data of the described mobile device based on obtained and described user ID and device identification, has and selects to send content recommendation to the corresponding subscriber equipment of described user ID.
Based on above-mentioned purpose, the present invention also provides a kind of user's correspondence system of striding equipment, it at least comprises: relating module, for when mobile device and subscriber equipment carry out data communication, obtain device identification unique in described mobile device, and by the cookie file of obtained device identification and pre-stored for representing that each user ID of website visiting identity is associated; Communication module, for the direct or indirect identity correspondence with described user ID of described device identification is sent to corresponding website, so that the service end of described website is carried out the user tracking of striding equipment according to described device identification and user ID.
Preferably, described relating module is also for being associated by third party's identification information each obtained device identification with user ID described in each, and wherein, described third party's identification information is unique identification; Described communication module is also for by device identification described in each, third party's identification information and described user ID, synchronous or asynchronous is sent to corresponding website.
Preferably, described communication module also for access described cookie file record website time, each associated corresponding relation of described relating module is attached in generated solicited message, or each associated corresponding relation of described relating module is attached in the request URL of described website as parameter, and be sent to described website together with the solicited message that comprises described user ID.
Based on above-mentioned purpose, the present invention also provides a kind of user tracking system of striding equipment, it at least comprises: obtain and respective modules, for obtaining the device identification from mobile device, directly or indirectly obtain from the user ID of subscriber equipment and the device identification of corresponding mobile device, and the corresponding relation of described user ID and device identification is set up in the device identification based on described user ID and corresponding mobile device; Tracing module, for the Trace Data that produces in described website respectively based on described user ID and device identification and the corresponding relation between described user ID and device identification, carries out the user tracking of striding equipment.
Preferably, described in, obtain and respective modules comprises: first obtains submodule, for obtaining the device identification from mobile device; Second obtains submodule, for obtaining the device identification of the user ID from subscriber equipment, the corresponding third party's identification information of described user ID and each mobile device corresponding with described third party's identification information; Corresponding submodule, determines that for obtaining based on described second user ID, third party's identification information and device identification that submodule is obtained from described subscriber equipment described first obtains device identification that submodule obtains and the corresponding relation of described user ID; Or the corresponding relation of the Trace Data of the described mobile device based on obtained and described user ID and device identification, has and selects to send content recommendation to the corresponding subscriber equipment of described user ID.
Preferably, described tracing module, also for the Trace Data that produces in described website based on described user ID and the corresponding relation of described subscriber equipment and device identification, has and selects to send content recommendation to the corresponding mobile device of described device identification.
As mentioned above, user's correspondence of striding equipment of the present invention and user tracking method, system, there is following beneficial effect: utilize subscriber equipment that user uses to obtain the device identification of the mobile device that user uses, can be accurately same user be retained when user's equipment user ID set up effectively associated with the device identification of mobile device, thus, the mobile device that subscriber equipment can use preserved user ID and user is mapped accurately; This user ID is also associated with place, corresponding website service end simultaneously, when user user device access website, subscriber equipment can be sent to place, website service end by the user ID of each obtained device identification and corresponding website, service end can, according to obtained user ID and corresponding each device identification, be carried out the user tracking of striding equipment thus; The present invention surfs the Net produced Trace Data and user by mobile device the produced Trace Data of surfing the Net by user by subscriber equipment, device identification and user ID by mobile device have effectively been set up the association between Trace Data, along with utilizing the deep development of mobile device online, the present invention excavates and follows the trail of the supporting role that bridge is provided to the user behavior data of striding equipment.
Accompanying drawing explanation
Fig. 1 is shown as the flow chart of user's corresponding method of striding equipment of the present invention.
Fig. 2 is shown as the flow chart of the user tracking method of striding equipment of the present invention.
Fig. 3 is shown as the structural representation of collaborative work between user's correspondence system of striding equipment of the present invention and the user tracking system of striding equipment.
Element numbers explanation
Embodiment
Below, by specific instantiation explanation embodiments of the present invention, those skilled in the art can understand other advantages of the present invention and effect easily by the disclosed content of this specification.The present invention can also be implemented or be applied by other different embodiment, and the every details in this specification also can be based on different viewpoints and application, carries out various modifications or change not deviating under spirit of the present invention.
As shown in Figure 1, 2, the invention provides a kind of user's correspondence and user tracking method of striding equipment.
Described corresponding method is mainly carried out by user's correspondence system, the application software of described user's correspondence system for being carried out by subscriber equipment, wherein, described subscriber equipment is a kind of can connection with mobile device communication by data wire or WLAN, and the electronic equipment communicating with the service end of website, described mobile device includes but not limited to: mobile phone, panel computer, net book, intelligent television, personal digital assistant (PDA), mobile phone, media player, game terminal (PlayStation
, XBOX
) etc.Described subscriber equipment includes but not limited to PC.
Described method for tracing is mainly carried out by tracing system, and described tracing system is the application software of being carried out by the service end of website.Wherein said service end can be separate unit server apparatus, can be also server cluster, Cloud Server etc.Wherein, described service end not only provide the Trace Data of the expression user behavior that website service can also record according to website to push relative users may interested content.
In step S1, described user's correspondence system obtains device identification unique in described mobile device, and by the cookie file of obtained device identification and pre-stored for representing that each user ID of website visiting identity is associated.Wherein, the device identification of described mobile device comprises the device identification of any described mobile device of sign that can be unique, it includes but not limited to: the IDFA(ad identifier on iOS equipment), and IDFV(provider identifier) or the open device identifier of OPEN UDID(); Device_ID(device identifier in Android system), ANDROID_ID, IMSI(international mobile subscriber identity); Other signs on mobile device, as: MAC Address, IMEI (International Mobile Equipment Identity code), device identifier, IP address, sequence number etc.The quantity of the device identification of the described mobile device that described user's correspondence system obtains can be one, can be also a plurality of.
Wherein, described cookie file refers to that website service end is in order to distinguish user identity, to carry out session tracking and be stored in the data on subscriber equipment.In described cookie file, comprise user ID, website corresponding with described user ID etc.Described user ID is website in order to follow the trail of, differentiate user identity and be the user's of user assignment identify label, in website and corresponding being preserved of subscriber equipment.
Particularly, when user operates described mobile device and is connected with communications of user equipment by data wire or WLAN, the interface that described user's correspondence system utilizes described mobile device to provide reads corresponding device identification; Described user's correspondence system obtains user ID and the corresponding website in each cookie file from the address of the cookie file of each installed browser, and by user ID described in each and described device identification direct correlation.
For example, user is connected to mobile device the USB interface of subscriber equipment by usb data line, described user's correspondence system is connected to described mobile device by the communication acknowledgement with described mobile device and described USB interface, the device identification that the interface that described user's correspondence system provides by described mobile device obtains described mobile device comprises: MAC Address and IMEI(International Mobile Equipment Identity code), the user ID reading in cookie file in the address of the corresponding cookie file of IE browser that described user's correspondence system is installed from affiliated subscriber equipment comprises: USERID1, USERID2, wherein, in described cookie file, also recording USERID1 is the user ID that website a1 distributes, USERID2 is the user ID that website a2 distributes, described user's correspondence system is associated MAC Address and IMEI with USERID1, to obtain corresponding relation b1, MAC Address and IMEI are associated with USERID2, to obtain corresponding relation b2.
Preferably, described step S1 also comprises: described user's correspondence system is associated by third party's identification information each obtained device identification with user ID described in each.
Wherein, described third party's identification information includes but not limited to: the hardware device of described subscriber equipment sign, described user's correspondence system or be arranged on sign that the software on described subscriber equipment distributes etc., preferably, described third party's identification information also comprises: utilize existing merge algorithm, stitching algorithm or packaged type that at least one obtained device identification is generated to new device identification.Wherein, described third party's identification information is unique sign.
For example, described user's correspondence system utilizes mobile phone assistant software to obtain the device identification that is plugged on the mobile device on subscriber equipment, and obtain third party's identification information that described mobile phone assistant software provides, described user's correspondence system is set up corresponding relation by described third party's identification information and the device identification of obtaining, and the website of recording according to the cookie file in described subscriber equipment, the corresponding relation of described third party's identification information and device identification is sent to each website, when user logs in above-mentioned website by browser, described user's correspondence system is loaded into described third party's identification information and corresponding user ID in the solicited message that browser sends, and be sent to described website, thus, described website can be according to obtained described third party's identification information and the corresponding relation of device identification, the corresponding relation of described third party's identification information and user ID, the corresponding relation of apparatus for establishing sign and user ID.
In step S2, described user's correspondence system is sent to corresponding website by the direct or indirect identity correspondence with described user ID of described device identification, so that the service end of described website is carried out the user tracking of striding equipment according to described device identification and user ID.
Wherein, the mode that described user's correspondence system is sent to corresponding website by described device identification with the identity correspondence of user ID includes but not limited to: initiatively described device identification and user ID are sent to the corresponding website of user ID.
Preferably, during website that described user's correspondence system records in cookie file described in the browser access of described subscriber equipment, the corresponding user ID in described website and device identification are attached in generated solicited message, and are sent to described website.
Particularly, during the website of user by recording in cookie file described in described user equipment access, described user's correspondence system is attached to the user ID of website described in described cookie and all devices sign in the text of generated solicited message, and sends to described website.
More preferably, during website that described user's correspondence system records in cookie file described in the browser access of described subscriber equipment, using described device identification as parameter, be attached in the request URL of described website, and be sent to described website together with the solicited message that comprises described user ID.
Particularly, during the website of user by recording in cookie file described in described user equipment access, described user's correspondence system is attached to the corresponding all devices sign of the user ID of website described in described cookie in the request URL of described website as parameter, and sends to described website together with described request information.
Preferably, described step S2 also comprises: described user's correspondence system is device identification described in each, third party's identification information and described user ID, synchronous or asynchronous is sent to corresponding website.
Particularly, described user's correspondence system, according to the website of storing in described cookie file, gives device identification described in each, third party's identification information initiatively to send according to the corresponding website of described user ID.
Or, during website that described user's correspondence system records in cookie file described in the browser access of described subscriber equipment, by the corresponding user ID in described website, the third party identification information corresponding with described user ID with device identification described in corresponding each of described third party's identification information, be attached in generated solicited message, and be sent to described website.
Again or, during website that described user's correspondence system records in cookie file described in the browser access of described subscriber equipment, described device identification and corresponding third party's identification information are attached in the request URL of described website as parameter, and are sent to together the corresponding website of described user ID with the solicited message that comprises corresponding user ID.
Again or, described user's correspondence system is first sent to each website according to the website of storing in described cookie file by device identification described in each, corresponding third party's identification information, in cookie file described in the browser access of described subscriber equipment, record again website time, described third party's identification information and corresponding user ID are sent to corresponding website.
In step S3, the described tracing system being arranged in the service end of website side is obtained the device identification from mobile device, directly or indirectly obtain from the user ID of subscriber equipment and the device identification of corresponding mobile device, and the corresponding relation of described user ID and device identification is set up in the device identification based on described user ID and corresponding mobile device.
Particularly, when user uses mobile device to access described website, the software being arranged in described mobile device offers described tracing system by obtained device identification; Or, identification information offer described tracing system described in described software active collection.
The described user's correspondence system that is positioned at user equipment side according to the variety of way described in step S2 direct or indirect user ID and the device identification of obtaining are sent to described tracing system, described tracing system according to each received corresponding relation disaggregatedly by each device identification and corresponding being preserved of user ID.
It should be noted that, described tracing system is not necessarily obtained from the user ID of subscriber equipment and the device identification of corresponding mobile device, and obtain the device identification from mobile device simultaneously.In fact, described tracing system is obtained the information from subscriber equipment by broadband internet network, obtains the information of mobile device by mobile Internet.
Preferably, described step S3 also comprises: step S31, S32(all do not give diagram).
In step S31, described tracing system is obtained the device identification of the user ID from subscriber equipment, the corresponding third party's identification information of described user ID and each mobile device corresponding with described third party's identification information.
In step S32, user ID, third party identification information and the device identification of described tracing system based on being obtained from described subscriber equipment determined and is obtained from the device identification of mobile device and the corresponding relation of described user ID.
For example, described tracing system first gets the device identification of third party's identification information and corresponding each mobile device, described tracing system is set up the corresponding relation of described third party's identification information and device identification described in each, get again described user ID and corresponding third party's identification information, then set up the corresponding relation of user ID and each device identification according to third party's identification information of now obtaining.
More preferably, described step S3 also comprises: S33, S34, S35.
In step S33, described tracing system is obtained from the device identification of mobile device and/or the corresponding third party's identification information of described device identification.
Particularly, the software that is embedded in described mobile device can obtain described device identification, can also utilize existing merge algorithm, stitching algorithm or packaged type that at least one obtained device identification is generated to described third party's identification information, and described device identification and/or the corresponding third party's identification information of described device identification are sent to described tracing system.
In step S34, described tracing system is obtained the device identification of the user ID from subscriber equipment, the corresponding third party's identification information of described user ID and each mobile device corresponding with described third party's identification information.
In step S35, user ID, third party identification information and the device identification of described tracing system based on being obtained from described subscriber equipment determine be obtained from the device identification of mobile device and/or third party's identification information respectively with the corresponding relation of described user ID.
It should be noted that, those skilled in the art should understand that, above-mentioned steps S31-S32 and S33-S35 discontinuous execution, in fact, described tracing system can be determined by step S31, S32 the corresponding relation of the user ID that device identification that mobile device sends and described service end are distributed, and can be determined above-mentioned corresponding relation by step S33-S35.
In step S4, the Trace Data that described tracing system produces in described website respectively based on described user ID and device identification and the corresponding relation between described user ID and device identification, carry out the user tracking of striding equipment.
Particularly, the corresponding relation of determined user ID and device identification in the Trace Data that described tracing system produces in described website respectively according to described user ID and device identification and described step S3, can determine that certain user had both used the subscriber equipment that has described user ID to log in described website, also with the corresponding mobile device of described device identification, log in described website, realize thus the user tracking of striding equipment.Wherein, described user tracking can refer to behavior, hobby, custom of the track user of striding equipment etc.
Preferably, described step S4 also comprises: the corresponding relation of the Trace Data that described tracing system produces in described website based on described user ID and described subscriber equipment and device identification, has and select to send content recommendation to the corresponding mobile device of described device identification; Or the corresponding relation of the Trace Data of the described mobile device based on obtained and described user ID and device identification, has and selects to send content recommendation to the corresponding subscriber equipment of described user ID.Wherein, described content includes but not limited to: advertisement, video, novel, commodity etc.
Particularly, the corresponding relation of the Trace Data that described tracing system directly produces in described website based on user ID and described subscriber equipment and device identification, is pushed to the corresponding mobile device of described device identification by the content relevant to described Trace Data.
For example, described website once received the search data that comprises user ID and " leather shoes " from subscriber equipment, the Trace Data of " leather shoes " that described tracing system produces according to described user ID and the corresponding device identification of described user ID, send the contents such as commodity request URL about " leather shoes ", advertisement to corresponding mobile device.
Or, the Trace Data that described tracing system utilizes existing data mining technology to produce in described website from the described user ID from described subscriber equipment is excavated the corresponding user's of described user ID hobby, custom, the information such as sex, according to described user ID, the mobile device that described user uses is determined in corresponding described device identification again, so, according to each information of excavating from subscriber equipment, with the corresponding device identification of described user ID, the same user that can corresponding obtain using described subscriber equipment each information on corresponding mobile device, described tracing system is selectively recommended the corresponding mobile device of described device identification according to corresponding each information by content accordingly.
For example, described tracing system determines that by data mining the corresponding user of described user ID likes tourism,, according to the corresponding relation of described user ID and each device identification, carry out the device identification of the mobile device of track user, and the content of relevant tourism is pushed to corresponding mobile device.
Again or, be arranged in the software of described mobile device except the device identification of described mobile device is sent to described tracing system, described software can also be sent to described tracing system by the Trace Data of collected mobile device, described tracing system, according to the corresponding relation of the Trace Data of collected described mobile device and described subscriber equipment and device identification, is pushed to the corresponding subscriber equipment of described user ID by the content relevant to described Trace Data.Wherein, the Trace Data of described mobile device includes but not limited to: the data that data, described mobile device position information, the described mobile device that in described mobile device, each application software operation produces produces in described website etc.
For example, described tracing system obtain the device identification of described mobile device and described mobile device each positional information of process, described tracing system is first determined the corresponding route of positional information described in each, then according to determined route and the corresponding user ID of described device identification, corresponding content recommendation is sent to the corresponding subscriber equipment of described user ID.
As shown in Figure 3, the present invention also provides a kind of user's correspondence system and user tracking system of striding equipment.Wherein, described correspondence system 1 comprises: relating module 11, communication module 12, described tracing system 5 comprises: obtain and respective modules 51 and tracing module 52.
Described relating module 11 is for when mobile device 2 and subscriber equipment 3 carry out data communication, obtain unique device identification in described mobile device 2, and by the cookie file of obtained device identification and pre-stored for representing that each user ID of website visiting identity is associated.Wherein, the device identification of described mobile device 2 comprises the device identification of any described mobile device 2 of reaction that can be unique, it includes but not limited to: the IDFA(ad identifier on iOS equipment), and IDFV(provider identifier) or the open device identifier of OPEN UDID(); Device_ID(device identifier in Android system), ANDROID_ID, IMSI(international mobile subscriber identity); Hardware identifier on mobile device, as: MAC Address, IMEI(International Mobile Equipment Identity code), device identifier, IP address, sequence number etc.The quantity of the device identification of the described mobile device 2 that described relating module 11 obtains can be one, can be also a plurality of.
Wherein, described cookie file refers to that website service end 4 is in order to distinguish user identity, to carry out session tracking and be stored in the data on subscriber equipment 3.In described cookie file, comprise user ID, website corresponding with described user ID etc.Described user ID is website in order to follow the trail of, differentiate user identity and be the user's of user assignment identify label, being preserved of website and subscriber equipment 3 correspondences.
Particularly, when user operates described mobile device 2 and is connected with subscriber equipment 3 communications by data wire or WLAN, the interface that described relating module 11 utilizes described mobile device 2 to provide reads corresponding device identification; Described relating module 11 obtains user ID and the corresponding website in each cookie file from the address of the cookie file of each installed browser, and by user ID described in each and described device identification direct correlation.
For example, user is connected to mobile device 2 USB interface of subscriber equipment 3 by usb data line, described relating module 11 is connected to described mobile device 2 by the communication acknowledgement with described mobile device 2 and described USB interface, the device identification that the interface that described relating module 11 provides by described mobile device 2 obtains described mobile device 2 comprises: MAC Address and IMEI(International Mobile Equipment Identity code), the user ID reading in cookie file in the address of the corresponding cookie file of IE browser that described relating module 11 is installed from affiliated subscriber equipment 3 comprises: USERID1, USERID2, wherein, in described cookie file, also recording USERID1 is the user ID that website a1 distributes, USERID2 is the user ID that website a2 distributes, described relating module 11 is associated MAC Address and IMEI with USERID1, to obtain corresponding relation b1, MAC Address and IMEI are associated with USERID2, to obtain corresponding relation b2.
Preferably, described relating module 11 is also for being associated by third party's identification information each obtained device identification with user ID described in each.
Wherein, described third party's identification information includes but not limited to: the hardware device of described subscriber equipment 3 sign, described relating module 11 or be arranged on sign that the software on described subscriber equipment 3 distributes etc., preferably, described third party's identification information also comprises: utilize existing merge algorithm, stitching algorithm or packaged type that at least one obtained device identification is generated to new device identification.Wherein, described third party's identification information is unique sign.
For example, described relating module 11 utilizes mobile phone assistant software to obtain the device identification of the mobile device 2 being plugged on subscriber equipment 3, and obtain third party's identification information that described mobile phone assistant software provides, described relating module 11 is set up corresponding relation by described third party's identification information and the device identification of obtaining, and the website of recording according to the cookie file in described subscriber equipment 3, the corresponding relation of described third party's identification information and device identification is sent to each website, when user logs in above-mentioned website by browser, described relating module 11 is loaded into described third party's identification information and corresponding user ID in the solicited message that browser sends, and be sent to described website, thus, described website can be according to obtained described third party's identification information and the corresponding relation of device identification, the corresponding relation of described third party's identification information and user ID, the corresponding relation of apparatus for establishing sign and user ID.
Described communication module 12 is for the direct or indirect identity correspondence with described user ID of described device identification is sent to corresponding website, so that the service end of described website 4 is carried out the user tracking of striding equipment according to described device identification and user ID.
Wherein, the mode that described communication module 12 is sent to corresponding website by described device identification with the identity correspondence of user ID includes but not limited to: initiatively described device identification and user ID are sent to the corresponding website of user ID.
Preferably, during website that described communication module 12 records in cookie file described in the browser access of described subscriber equipment 3, the corresponding user ID in described website and device identification are attached in generated solicited message, and are sent to described website.
Particularly, when user accesses the website of recording in described cookie file by described subscriber equipment 3, described communication module 12 is attached to the user ID of website described in described cookie and all devices sign in the text of generated solicited message, and sends to described website.
More preferably, during website that described communication module 12 records in cookie file described in the browser access of described subscriber equipment 3, using described device identification as parameter, be attached in the request URL of described website, and be sent to described website together with the solicited message that comprises described user ID.
Particularly, when user accesses the website of recording in described cookie file by described subscriber equipment 3, described communication module 12 is attached to the corresponding all devices sign of the user ID of website described in described cookie in the request URL of described website as parameter, and sends to described website together with described request information.
Preferably, described communication module 12 is also for by device identification described in each, third party's identification information and described user ID, synchronous or asynchronous is sent to corresponding website.
Particularly, described communication module 12, according to the website of storing in described cookie file, gives device identification described in each, third party's identification information initiatively to send according to the corresponding website of described user ID.
Or, during website that described communication module 12 records in cookie file described in the browser access of described subscriber equipment 3, by the corresponding user ID in described website, the third party identification information corresponding with described user ID with device identification described in corresponding each of described third party's identification information, be attached in generated solicited message, and be sent to described website.
Again or, during website that described communication module 12 records in cookie file described in the browser access of described subscriber equipment 3, described device identification and corresponding third party's identification information are attached in the request URL of described website as parameter, and are sent to together the corresponding website of described user ID with the solicited message that comprises corresponding user ID.
Again or, described communication module 12 is first sent to each website according to the website of storing in described cookie file by device identification described in each, corresponding third party's identification information, in cookie file described in the browser access of described subscriber equipment 3, record again website time, described third party's identification information and corresponding user ID are sent to corresponding website.
Be arranged in the described tracing system 5 in the service end 4 of website side obtain and respective modules 51 for obtaining the device identification from mobile device 2, directly or indirectly obtain from the user ID of subscriber equipment 3 and the device identification of corresponding mobile device 2, and the corresponding relation of described user ID and device identification is set up in the device identification based on described user ID and corresponding mobile device 2.
Particularly, when using the described websites of mobile device 2 access to be arranged on software in described mobile device, user obtains and respective modules 51 described in obtained device identification is offered; Or, described in described software active collection identification information and offer described in obtain and respective modules 51.
The described user's correspondence system 1 that is positioned at subscriber equipment 3 sides according to the variety of way described in described communication module 12 direct or indirect user ID and the device identification of obtaining are sent to described in obtain and respective modules 51, described in obtain and respective modules 51 according to each received corresponding relation disaggregatedly by each device identification and corresponding being preserved of user ID.
It should be noted that, described in obtain and respective modules 51 is not necessarily obtained from the user ID of subscriber equipment 3 and the device identification of corresponding mobile device 2, and obtain the device identification from mobile device 2 simultaneously.In fact, described in obtain and respective modules 51 is obtained the information from subscriber equipment 3 by broadband internet network, by mobile Internet, obtain the information of mobile device 2.
Preferably, described in, obtain and respective modules 51 also comprises: first obtains submodule, second obtains submodule, corresponding submodule (all not giving diagram).
Described first obtains submodule for obtaining the device identification from mobile device 2.
Described second obtains submodule for obtaining the device identification of the user ID from subscriber equipment 3, the corresponding third party's identification information of described user ID and each mobile device 2 corresponding with described third party's identification information.
Described corresponding submodule is for determining that based on the described second user ID, third party's identification information and device identification of obtaining the described subscriber equipment that submodule provides described first obtains device identification that submodule obtains and the corresponding relation of described user ID.
For example, described second obtains the device identification that submodule first gets third party's identification information and corresponding each mobile device 2, described corresponding submodule is set up the corresponding relation of described third party's identification information and device identification described in each, described second obtains submodule gets described user ID and corresponding third party's identification information again, described corresponding submodule is set up the corresponding relation of user ID and each device identification according to third party's identification information of now obtaining, when described first obtains submodule and gets the device identification of mobile device 2, described corresponding submodule can be according to each user ID, corresponding relation between third party's identification information and device identification determines that described first obtains the corresponding user ID of device identification that submodule provides.
More preferably, described first obtain submodule and obtain device identification and/or the corresponding third party's identification information of described device identification from mobile device.
Particularly, the software that is embedded in described mobile device can obtain described device identification, can also utilize existing merge algorithm, stitching algorithm or packaged type that at least one obtained device identification is generated to described third party's identification information, and described device identification and/or the corresponding third party's identification information of described device identification are sent to described first obtain submodule.
Described second obtains the device identification that submodule obtains the user ID from subscriber equipment, the corresponding third party's identification information of described user ID and each mobile device corresponding with described third party's identification information.
User ID, third party identification information and the device identification of described corresponding submodule based on being obtained from described subscriber equipment determine be obtained from the device identification of mobile device and/or third party's identification information respectively with the corresponding relation of described user ID.
Described tracing module 52, for the Trace Data that produces in described website respectively based on described user ID and device identification and the corresponding relation between described user ID and device identification, is carried out the user tracking of striding equipment.
Particularly, the Trace Data that described tracing module 52 produces in described website respectively according to described user ID and device identification and described in obtain and respective modules 51 in the corresponding relation of determined user ID and device identification, can determine that certain user had both used the subscriber equipment 3 that has described user ID to log in described website, also with the corresponding mobile device 2 of described device identification, log in described website, realize thus the user tracking of striding equipment.Wherein, described user tracking can refer to behavior, hobby, custom of the track user of striding equipment etc.
Preferably, described tracing module 52 is the corresponding relation with device identification for the Trace Data that produces in described website based on described user ID and described subscriber equipment 3 also, has and selects to send content recommendations to the corresponding mobile device 2 of described device identification; Or the corresponding relation of the Trace Data of the described mobile device based on obtained and described user ID and device identification, has and selects to send content recommendation to the corresponding mobile device of described device identification.Wherein, described content includes but not limited to: advertisement, video, novel, commodity etc.
Particularly, the corresponding relation of the Trace Data that described tracing module 52 directly produces in described website based on user ID and described subscriber equipment 3 and device identification, is pushed to the corresponding mobile device 2 of described device identification by the content relevant to described Trace Data.
For example, described website once received the search data that comprises user ID and " leather shoes " from subscriber equipment 3, the Trace Data of " leather shoes " that described tracing module 52 produces according to described user ID and the corresponding device identification of described user ID, send the contents such as commodity request URL about " leather shoes ", advertisement to corresponding mobile device 2.
Or, the Trace Data that described tracing module 52 utilizes existing data mining technology to produce in described website from the described user ID from described subscriber equipment 3 is excavated the corresponding user's of described user ID hobby, custom, the information such as sex, according to described user ID, the mobile device 2 that described user uses is determined in corresponding described device identification again, so, according to each information of excavating from subscriber equipment 3, with the corresponding device identification of described user ID, the same user that can corresponding obtain using described subscriber equipment 3 each information on corresponding mobile device 2, described tracing module 52 is selectively recommended the corresponding mobile device 2 of described device identification according to corresponding each information by content accordingly.
For example, described tracing module 52 determines that by data mining the corresponding user of described user ID likes tourism, according to the corresponding relation of described user ID and each device identification, carry out the device identification of the mobile device 2 of track user, and the content of relevant tourism is pushed to corresponding mobile device 2.
Again or, be arranged in the software of described mobile device except the device identification of described mobile device being sent to described tracing module 52, described software can also be sent to the Trace Data of collected mobile device described tracing module 52, described tracing module 52, according to the corresponding relation of the Trace Data of collected described mobile device and described subscriber equipment and device identification, is pushed to the corresponding subscriber equipment of described user ID by the content relevant to described Trace Data.Wherein, the Trace Data of described mobile device includes but not limited to: the data that data, described mobile device position information, the described mobile device that in described mobile device, each application software operation produces produces in described website etc.
For example, described tracing module 52 obtain the device identification of described mobile device and described mobile device each positional information of process, described tracing module 52 is first determined the corresponding route of positional information described in each, then according to determined route and the corresponding user ID of described device identification, corresponding content recommendation is sent to the corresponding subscriber equipment of described user ID.
In sum, user's correspondence of a kind of striding equipment of the present invention and user tracking method, system, utilize subscriber equipment that user uses to obtain the device identification of the mobile device that user uses, can be accurately same user be retained when user's equipment user ID set up effectively associated with the device identification of mobile device, thus, the mobile device that subscriber equipment can use preserved user ID and user is mapped accurately; This user ID is also associated with place, corresponding website service end simultaneously, when user user device access website, subscriber equipment can be sent to place, website service end by the user ID of each obtained device identification and corresponding website, service end can, according to obtained user ID and corresponding each device identification, be set up the user tracking of user's striding equipment on described website thus; In addition, obtained a plurality of device identifications are merged into a device identification, and obtained a plurality of device identifications are carried out to the associated service end that is kept at a device identification after merging, can when carrying out correlation inquiry, improve search efficiency by helping service end; Moreover, the present invention surfs the Net produced Trace Data and user by mobile device the produced Trace Data of surfing the Net by user by subscriber equipment, device identification and user ID by mobile device have effectively been set up the association between Trace Data, along with utilizing the deep development of mobile device online, the present invention excavates and follows the trail of the supporting role that bridge is provided to the user behavior data of striding equipment.So the present invention has effectively overcome various shortcoming of the prior art and tool high industrial utilization.
Above-described embodiment is illustrative principle of the present invention and effect thereof only, but not for limiting the present invention.Any person skilled in the art scholar all can, under spirit of the present invention and category, modify or change above-described embodiment.Therefore, such as in affiliated technical field, have and conventionally know that the knowledgeable, not departing from all equivalence modifications that complete under disclosed spirit and technological thought or changing, must be contained by claim of the present invention.
Claims (12)
1. user's corresponding method of striding equipment, is characterized in that, at least comprises:
1) obtain device identification unique in described mobile device, and by the cookie file of obtained device identification and pre-stored for representing that each user ID of website visiting identity is associated;
2) the direct or indirect identity correspondence with described user ID of described device identification is sent to corresponding website, so that the service end of described website is carried out the user tracking of striding equipment according to described device identification and user ID.
2. user's corresponding method of striding equipment according to claim 1, it is characterized in that, described step 1) also comprises: each obtained device identification is associated with user ID described in each by third party's identification information, and wherein, described third party's identification information is unique identification;
Described step 2) comprising: by device identification described in each, third party's identification information and described user ID, synchronous or asynchronous be sent to corresponding website.
3. user's corresponding method of striding equipment according to claim 1 and 2, it is characterized in that, described step 2) comprising: during the website of recording in described cookie file in access, each corresponding relation associated in step 1) is attached in generated solicited message, or each corresponding relation associated in step 1) is attached in the request URL of described website as parameter, and be sent to described website together with the solicited message that comprises described user ID.
4. a user tracking method for striding equipment, is characterized in that, at least comprises:
1) obtain the device identification from mobile device, directly or indirectly obtain from the user ID of subscriber equipment and the device identification of corresponding mobile device, and the corresponding relation of described user ID and device identification is set up in the device identification based on described user ID and corresponding mobile device;
2) Trace Data producing in described website respectively based on described user ID and device identification and the corresponding relation between described user ID and device identification, carry out the user tracking of striding equipment.
5. the user tracking method of striding equipment according to claim 4, is characterized in that, described step 1) also comprises:
Obtain the device identification of the user ID from subscriber equipment, the corresponding third party's identification information of described user ID and each mobile device corresponding with described third party's identification information;
User ID, third party's identification information and device identification based on being obtained from described subscriber equipment determined and is obtained from the device identification of mobile device and the corresponding relation of described user ID.
6. the user tracking method of striding equipment according to claim 4, it is characterized in that, described step 2) comprising: the corresponding relation of the Trace Data producing in described website based on described user ID and described subscriber equipment and device identification, has and select to send content recommendation to the corresponding mobile device of described device identification; Or the corresponding relation of the Trace Data of the described mobile device based on obtained and described user ID and device identification, has and selects to send content recommendation to the corresponding subscriber equipment of described user ID.
7. user's correspondence system of striding equipment, is characterized in that, at least comprises:
Relating module, for when mobile device and subscriber equipment carry out data communication, obtain device identification unique in described mobile device, and by the cookie file of obtained device identification and pre-stored for representing that each user ID of website visiting identity is associated;
Communication module, for the direct or indirect identity correspondence with described user ID of described device identification is sent to corresponding website, so that the service end of described website is carried out the user tracking of striding equipment according to described device identification and user ID.
8. user's correspondence system of striding equipment according to claim 7, it is characterized in that, described relating module is also for being associated by third party's identification information each obtained device identification with user ID described in each, wherein, described third party's identification information is unique identification;
Described communication module is also for by device identification described in each, third party's identification information and described user ID, synchronous or asynchronous is sent to corresponding website.
9. according to user's correspondence system of the striding equipment described in claim 7 or 8, it is characterized in that, described communication module also for access described cookie file record website time, each associated corresponding relation of described relating module is attached in generated solicited message, or each associated corresponding relation of described relating module is attached in the request URL of described website as parameter, and be sent to described website together with the solicited message that comprises described user ID.
10. a user tracking system for striding equipment, is characterized in that, at least comprises:
Obtain and respective modules, for obtaining the device identification from mobile device, directly or indirectly obtain from the user ID of subscriber equipment and the device identification of corresponding mobile device, and the corresponding relation of described user ID and device identification is set up in the device identification based on described user ID and corresponding mobile device;
Tracing module, for the Trace Data that produces in described website respectively based on described user ID and device identification and the corresponding relation between described user ID and device identification, carries out the user tracking of striding equipment.
The user tracking system of 11. striding equipments according to claim 10, is characterized in that, described in obtain and respective modules comprises:
First obtains submodule, for obtaining the device identification from mobile device;
Second obtains submodule, for obtaining the device identification of the user ID from subscriber equipment, the corresponding third party's identification information of described user ID and each mobile device corresponding with described third party's identification information;
Corresponding submodule, determines that for obtaining based on described second user ID, third party's identification information and device identification that submodule is obtained from described subscriber equipment described first obtains device identification that submodule obtains and the corresponding relation of described user ID.
The user tracking system of 12. striding equipments according to claim 10, it is characterized in that, described tracing module, also for the Trace Data that produces in described website based on described user ID and the corresponding relation of described subscriber equipment and device identification, has and selects to send content recommendation to the corresponding mobile device of described device identification; Or obtain the Trace Data of described mobile device and the corresponding relation of described user ID and device identification that submodule obtains based on described first, have and select to send content recommendation to the corresponding subscriber equipment of described user ID.
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