CN105897547A - Information processing method, information pushing method and device - Google Patents
Information processing method, information pushing method and device Download PDFInfo
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- CN105897547A CN105897547A CN201510855991.6A CN201510855991A CN105897547A CN 105897547 A CN105897547 A CN 105897547A CN 201510855991 A CN201510855991 A CN 201510855991A CN 105897547 A CN105897547 A CN 105897547A
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- 230000010365 information processing Effects 0.000 title claims abstract description 16
- 238000003672 processing method Methods 0.000 title claims abstract description 16
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- 230000005540 biological transmission Effects 0.000 claims description 5
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Abstract
The invention provides an information processing method, an information pushing method and a device. The information processing method comprises the steps that the mark of a first terminal is acquired; and an information request message is transmitted to a first server, wherein the information request message carries the mark of a second terminal and the mark of the first terminal. According to the information processing method, the information pushing method and the device, the information request message which carries the marks of two associated terminals is sent to the server; a basis is provided for across device user tracking and continuous user serving; and the accuracy of information pushing is improved.
Description
Technical field
The present invention relates to Internet technology, particularly relate to a kind of information processing method, information pushing side
Method and device.
Background technology
Along with development and the raising of living standards of the people of science and technology, user has on multiple mostly
Net equipment such as smart mobile phone, intelligent television, panel computer, desktop computer, notebook computer etc., across
Equipment online has become as trend.Striding equipment online faces user tracking problem, how to track use
Family also provides service to be the problem that advertising service business is extremely concerned about for it.
Generally, the traceable user of network accessed by equipment.For example, if mobile device
With TV equipment access be consolidated network (WIFI or subzone network) or same gateway, then
Think that mobile device and TV equipment are corresponding to same user.If mobile device and TV equipment
Access the interval time of same network or gateway more or less than certain threshold value, then it is assumed that they close
Probability in conjunction with a user increases or reduces.
But, aforesaid way there is problems in that generally has tens of the most thousands of to set under same network
Standby, and the association between these equipment cannot be distinguished by and identify, has wherein used pass based on probability
Connection algorithm, owing to each equipment accurate correlation is extremely low to the probability of same user, causes which to be followed the trail of
The accuracy rate of user is the highest, thus cannot preferably provide the user business service, reduces information
The accuracy rate pushed.
Summary of the invention
It is an object of the invention to, it is provided that a kind of information processing method, information-pushing method and device,
To realize being sent to the information request message of the mark carrying two terminals with incidence relation clothes
Business device, thus for following the trail of user accurately and rapidly, and continue to service user foundation is provided.
According to an aspect of the present invention, it is provided that a kind of information processing method, including: obtain first eventually
The mark of end；Send information request message to first server, described information request message is carried
The mark of described second terminal and the mark of described first terminal.
Preferably, the mark of described acquisition first terminal includes: when described first terminal throws screen to institute
When stating the second terminal, obtain the mark of first terminal；Or scanning Quick Response Code obtains described first eventually
The mark of end, described Quick Response Code encodes according to the mark of described first terminal and obtains.
Preferably, described method also includes: by the mark of described second terminal and described first terminal
Mark be associated storage；The second information request message is sent to second server, described second
Information request message is carried mark and the mark of described second terminal of described first terminal.
According to a further aspect in the invention, it is provided that a kind of information-pushing method, including: receive second
The information request message that terminal sends, carries described first terminal in described information request message
Mark and the mark of the second terminal, wherein, the mark of described second terminal and described first terminal
Mark association；According to described first terminal mark and the mark of described second terminal, to described first
Terminal and described second terminal pushed information.
Preferably, described method also includes: by the mark of the mark of described second terminal Yu first terminal
Know and be associated storage；Receive described first terminal or the information request of described second terminal transmission
During message, according to mark and the mark of the second terminal of the first terminal of association storage, information is sent out
Give described first terminal and described second terminal.
Preferably, described method also includes: obtain and described second from the facility information storehouse prestored
The device type of the mark correspondence of terminal；If the device type of described second terminal is public, then
Release the incidence relation between mark and the mark of described first terminal of described second terminal.
According to a further aspect in the invention, also provide for a kind of information processor, including: mark obtains
Delivery block, for obtaining the mark of first terminal；Request sending module, for first server
Send information request message, described information request message is carried mark and the institute of described second terminal
State the mark of first terminal.
Preferably, described identifier acquisition module is for throwing screen to described second eventually when described first terminal
During end, obtain the mark of first terminal；Or, scanning Quick Response Code obtains the mark of described first terminal
Knowing, described Quick Response Code encodes according to the mark of described first terminal and obtains.
Preferably, described device also includes:
Mark memory module, for the mark by the mark of described second terminal with described first terminal
It is associated storage；
Described request sending module is additionally operable to send the second information request message, institute to second server
State mark and the mark of described second terminal carrying described first terminal in the second information request message.
According to a further aspect in the invention, also provide for a kind of information push-delivery apparatus, including: request connects
Receive module, for receiving the information request message of the second terminal, described information request message is carried
There are mark and the mark of the second terminal of described first terminal, wherein, the mark of described second terminal
Associate with the mark of first terminal；Info push module, for according to described first terminal mark and
The mark of described second terminal, to described first terminal and described second terminal pushed information.
Preferably, described device also includes:
Mark memory module, for being associated described second terminal iidentification with first terminal mark
Storage；
Information sending module, for receiving described first terminal or the letter of described second terminal transmission
When ceasing request message, according to the mark of the mark with the second terminal associating the first terminal stored, will
Information is sent to described first terminal and described second terminal.
Preferably, described device also includes:
Device type acquisition module, for obtaining with described second eventually from the facility information storehouse prestored
The device type of the mark correspondence of end；
Incidence relation releases module, if the device type for described second terminal is public, then
Release the incidence relation between mark and the mark of described first terminal of described second terminal.
Information processing method, information-pushing method and the device provided according to embodiments of the present invention is logical
Cross the mark obtaining first terminal, it is achieved that the mark of the second terminal and the mark of first terminal will be carried
The information request message known is sent to server such that it is able to for following the trail of user accurately and rapidly,
And continue to service user and provide foundation, and, for any terminal pushed information, it is greatly enhanced
The accuracy rate of information pushing.
Accompanying drawing explanation
Fig. 1 is the flow chart of the information processing method illustrating according to embodiments of the present invention；
Fig. 2 is the flow chart of the information-pushing method illustrating according to embodiments of the present invention two；
Fig. 3 is the logic diagram of the information processor illustrating according to embodiments of the present invention three；
Fig. 4 is the logic diagram of the information push-delivery apparatus illustrating according to embodiments of the present invention four.
Detailed description of the invention
The basic conception of the present invention is to provide a kind of terminal iidentification striding equipment that passes through and follows the trail of user and be
The technical scheme of its pushed information.As can be seen here, on the one hand, the program is not limited by access network
System, follows the trail of user based on terminal iidentification and improves the accuracy rate of tracking；On the other hand, can be preferably
Utilize internet data and the mobile Internet data of the user that distinct device produces, provide the user
More various service closer to its demand, improves the accuracy rate of information pushing.
Describe the information processing method of the exemplary embodiment of the present invention, letter below in conjunction with the accompanying drawings in detail
Breath method for pushing and device.
Embodiment one
Fig. 1 is the flow chart of the information processing method illustrating according to embodiments of the present invention.The method
Executive agent be the second terminal, here, the second terminal may be, but not limited to, TV equipment,
Smart mobile phone etc..
With reference to Fig. 1, in step S110, obtain the mark of first terminal.
According to exemplary embodiments of the present invention, step S110 comprises the steps that when described first terminal is thrown
When screen is to described second terminal, obtain the mark of first terminal；Or scanning Quick Response Code obtains described
The mark of first terminal, described Quick Response Code encodes according to the mark of described first terminal and obtains.
For example, first terminal is mobile terminal, and described second terminal is TV, when user by
When mobile terminal transfers to TV, can realize by carrying out throwing screen operation to TV, now, electricity
Regard as the second terminal and just can receive the PUSH message that first terminal sends, this PUSH message is taken
With waiting to throw the chained address of screen content of multimedia, this chained address is to comprise for mark first eventually
The URL (Uniform Resource Locator, URL) of the parameter of end.
In step S120, send information request message, described information request message to first server
In carry mark and the mark of described first terminal of described second terminal.
Through the process of abovementioned steps, the second terminal just can be by i.e. the second terminal of the mark of self
Mark, and the mark of first terminal associated with it, add information request message to and send
To server, need exist for it is emphasized that first server can be any one service server,
Such as Advertisement Server." first " is that one refers to, not in order to limit concrete server.
The information processing method of the embodiment of the present invention, by obtaining the mark of first terminal, it is achieved that
The mark of the second terminal will be carried and be sent to service with the information request message of the mark of first terminal
Device such that it is able to for following the trail of user accurately and rapidly, and continue to service user and provide foundation.
On the basis of above-described embodiment, further, information processing method may also include that described
The mark of the second terminal is associated storage with the mark of described first terminal；Send out to second server
Send the second information request message, described second information request message is carried the mark of described first terminal
Know and the mark of described second terminal.
It is to say, store mark and the mark of first terminal of the second terminal at the second terminal association.
When the second terminal sends information request message to other service server, can be in request message
The mark carrying the second terminal and the mark of the first terminal being associated with the mark of the second terminal, make
Must receive the server of the request mark according to the second terminal and the mark of first terminal, return meets
The information of user's request, promotes Consumer's Experience.
Embodiment two
Fig. 2 is the flow chart of the information-pushing method illustrating according to embodiments of the present invention.Can be such as
Performing described method in first server, here, first server can be any one business
Server, such as Advertisement Server.
With reference to Fig. 2, in step S210, receive the information request message of the second terminal, described information
Request message carries mark and the mark of the second terminal of described first terminal, wherein, described
The mark of the second terminal associates with the mark of first terminal.
Here, described first terminal can be mobile terminal, and described second terminal can be TV,
The mark of described first terminal can be the parameter waiting to throw the chained address of screen content of multimedia.Need
Bright, described chained address is the URL comprising described parameter of pre-stored.
In concrete implementation mode, such as, certain user watches video on mobile terminals, when with
Family has by mobile terminal when TV (TV) carries out the operation throwing screen, and mobile terminal first obtains and prestores
The mark comprising mobile terminal as the URL of parameter, wherein, the mark of mobile terminal it may be that
But it is not limited to, hardware device number.Again using this URL as waiting that the chained address throwing screen video is sent to
After TV, TV receive this chained address, therefrom can obtain the mark of mobile terminal, TV is permissible simultaneously
The hardware device number obtaining self identifies as it.Now, it is not know for Advertisement Server
Road user has transferred to TV from mobile terminal.TV will carry mark and the TV mark of mobile terminal
The ad-request known is sent to Advertisement Server, carries out so that Advertisement Server tracks user
The operation of striding equipment, pushes for follow-up l and provides foundation.
In step S220, according to described first terminal mark and the mark of described second terminal, to institute
State first terminal and described second terminal pushed information.
Specifically, owing to information request message carrying the first terminal mark with incidence relation
Knowing and the second terminal iidentification, therefore, no matter user is to be transferred to the second terminal by first terminal, also
It is that the second terminal transfers to first terminal, according to aforementioned tracking foundation, thus constantly to striding equipment
User's pushed information of operation.
The information-pushing method of the embodiment of the present invention, by receiving the information request message of the second terminal,
It is based further on associating of the mark of the mark of the second terminal and first terminal in information request message
System, to first terminal and the second terminal pushed information.Achieve by the terminal iidentification being associated across
Equipment follows the trail of user accurately and rapidly, thus provides the user advertising service more accurately, improves
The accuracy rate of information pushing.
Further, described method also includes: by the mark of described second terminal and first terminal
Mark is associated storage；The information receiving described first terminal or described second terminal transmission please
When seeking message, according to the mark of the mark with the second terminal associating the first terminal stored, by information
It is sent to described first terminal and described second terminal.
It is to say, the mark of the second terminal and the mark of first terminal are set up corresponding relation, from
And associatedly store so that when receiving the information request message that any terminal sends, foundation
The mark of the first terminal of association storage and the mark of the second terminal, send information to the end of correspondence
End.
Alternatively, described method also includes: obtain and described second from the facility information storehouse prestored
The device type of the mark correspondence of terminal；If the device type of described second terminal is public, then
Release the incidence relation between mark and the mark of described first terminal of described second terminal.
Additionally, also have the following technical effect that, one is by by the mark of the second terminal with first eventually
The mark association storage of end, to this locality, provides the user the advertising service of its demand of fitting sustainably.
Two is owing to the such as equipment such as TV, desktop computer likely belongs to the public character (platform used such as unit
Formula machine), use their user to be probably multiple, therefore, by judging that device type can be by public affairs
By the terminal of character with there is with it terminal of incidence relation only associate once, it is to avoid multi-user makes
Cause, with same equipment, the problem that the precision of advertisement pushing reduces, further increase information pushing
Accuracy rate.
Embodiment three
Based on identical technology design, Fig. 3 illustrates the information processing apparatus of according to embodiments of the present invention three
The logic diagram put.Can be used for performing the method step of embodiment as shown in Figure 1.
With reference to Fig. 3, information processor includes identifier acquisition module 310 and request sending module 320,
Wherein, identifier acquisition module 310 is connected with request sending module 320.
Identifier acquisition module 310 is for obtaining the mark of first terminal.
Preferably, identifier acquisition module 310 is for throwing screen to described second eventually when described first terminal
During end, obtain the mark of first terminal；Or, scanning Quick Response Code obtains the mark of described first terminal
Knowing, described Quick Response Code encodes according to the mark of described first terminal and obtains.
Request sending module 320 is for sending information request message, described information to first server
Request message is carried mark and the mark of described first terminal of described second terminal.
The information processor of the embodiment of the present invention, by obtaining the mark of first terminal, it is achieved that
The information request message carrying the mark of the second terminal and the mark of first terminal is sent to server,
It is thus possible to for following the trail of user accurately and rapidly, and continue to service user and provide foundation.
In order to when the second terminal interacts with other servers, so that server returns meets use
The information of family demand, further, described device may also include that
Mark memory module (not shown) is for by the mark of described second terminal with described first eventually
The mark of end is associated storage.
Described request sending module 320 is additionally operable to send the second information request message to second server,
Described second information request message is carried mark and the mark of described second terminal of described first terminal
Know.
Embodiment four
Based on identical technology design, Fig. 4 illustrates the information pushing dress of according to embodiments of the present invention two
The logic diagram put.Can be used for performing the method step of embodiment as shown in Figure 2.
With reference to Fig. 4, information push-delivery apparatus includes asking receiver module 410 and info push module 420,
Wherein, request receiver module 410 is connected with info push module 420.
Request receiver module 410 is for receiving the information request message of the second terminal, and described information please
Seek mark and the mark of the second terminal carrying described first terminal in message, wherein, described the
The mark of two terminals associates with the mark of first terminal.
Info push module 420 is for according to described first terminal mark and the mark of described second terminal
Know, to described first terminal and described second terminal pushed information.
The information push-delivery apparatus of the embodiment of the present invention, by receiving the information request message of the second terminal,
It is based further on associating of the mark of the mark of the second terminal and first terminal in information request message
System, to first terminal and the second terminal pushed information.Achieve by the terminal iidentification being associated across
Equipment follows the trail of user accurately and rapidly, thus preferably provides the user advertising service, promotes and uses
Family is experienced.
Further, on the basis of embodiment illustrated in fig. 4, information push-delivery apparatus also includes: mark
Know memory module (not shown) for being closed with first terminal mark by described second terminal iidentification
Connection storage；
Information sending module (not shown) is used for receiving described first terminal or described second terminal
During the information request message sent, according to the mark and the second terminal that associate the first terminal stored
Mark, sends information to described first terminal and described second terminal.
Alternatively, information push-delivery apparatus also includes:
Device type acquisition module (not shown) is for obtaining and institute from the facility information storehouse prestored
State the device type that the mark of the second terminal is corresponding.
If incidence relation releases module (not shown) for the device type of described second terminal
Public, then release associating between mark and the mark of described first terminal of described second terminal
System.
Preferably, described first terminal is mobile terminal, and described second terminal is TV, described
The parameter being designated the chained address treating throwing screen content of multimedia of one terminal.Here, described link
Address can be the uniform resource position mark URL comprising described parameter of pre-stored.
In the present embodiment, first, by the mark of the mark of the second terminal with first terminal is closed
Connection storage, to this locality, provides the user the advertising service of its demand of fitting sustainably.Next, by
Public character (desktop computer used such as unit) is likely belonged in the such as equipment such as TV, desktop computer,
The user using them is probably multiple, therefore, by judging that device type can be by public character
Terminal and there is with it terminal of incidence relation only associate once, thus the information that further increases pushes away
The accuracy rate sent.
It may be noted that according to the needs implemented, all parts/step described in this application can be torn open
It is divided into more components/steps, it is possible to by two or more components/steps or the part of components/steps
The components/steps that operational group synthesis is new, to realize the purpose of the present invention.
Above-mentioned the method according to the invention can realize in hardware, firmware, or is implemented as depositing
Store up the software in record medium (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk)
Or computer code, or be implemented through original storage that network downloads at remotely record medium or
In nonvolatile machine readable media and the computer code in local recording medium will be stored in, from
And method described here can be stored in use general purpose computer, application specific processor or able to programme
Or the such software processes on the record medium of specialized hardware (such as ASIC or FPGA).Can
To understand, computer, processor, microprocessor controller or programmable hardware include storing or
Receive software or the storage assembly (such as, RAM, ROM, flash memory etc.) of computer code, when
When described software or computer code are by computer, processor or hardware access and execution, it is achieved
This processing method described.Additionally, when general purpose computer accesses for realizing the process being shown in which
Code time, general purpose computer is converted to for performing the process being shown in which by the execution of code
Special-purpose computer.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not
Be confined to this, any those familiar with the art in the technical scope that the invention discloses,
Change can be readily occurred in or replace, all should contain within protection scope of the present invention.Therefore, originally
The protection domain of invention should be as the criterion with described scope of the claims.
Claims (12)
1. an information processing method, it is characterised in that be applied to the second terminal, described method bag
Include:
Obtain the mark of first terminal；
Send information request message to first server, described information request message is carried described the
The mark of two terminals and the mark of described first terminal.
Method the most according to claim 1, it is characterised in that described acquisition first terminal
Mark includes:
When described first terminal throws screen to described second terminal, obtain the mark of first terminal；Or
Person
Scanning Quick Response Code obtains the mark of described first terminal, and described Quick Response Code is according to described first eventually
The mark coding of end obtains.
Method the most according to claim 1, it is characterised in that described method also includes:
The mark of the mark of described second terminal with described first terminal is associated storage；
Send the second information request message to second server, described second information request message is taken
Mark with described first terminal and the mark of described second terminal.
4. an information-pushing method, it is characterised in that described method includes:
Receive the information request message that the second terminal sends, described information request message is carried
State mark and the mark of the second terminal of first terminal, wherein, the mark of described second terminal and institute
State the mark association of first terminal；
According to described first terminal mark and the mark of described second terminal, to described first terminal and
Described second terminal pushed information.
Method the most according to claim 4, it is characterised in that described method also includes:
Described second terminal iidentification is associated storage with first terminal mark；
When receiving the information request message of described first terminal or described second terminal transmission, according to
The mark of the first terminal of association storage and the mark of the second terminal, send information to described first
Terminal and described second terminal.
Method the most according to claim 5, it is characterised in that described method also includes:
The device type corresponding with the mark of described second terminal is obtained from the facility information storehouse prestored；
If the device type of described second terminal is public, then release the mark of described second terminal
And the incidence relation between the mark of described first terminal.
7. an information processor, it is characterised in that described device includes:
Identifier acquisition module, for obtaining the mark of first terminal；
Request sending module, for sending information request message to first server, described information please
Seek mark and the mark of described first terminal carrying described second terminal in message.
Device the most according to claim 7, it is characterised in that described identifier acquisition module is used
In time throwing screen to described second terminal when described first terminal, obtain the mark of first terminal；Or,
Scanning Quick Response Code obtains the mark of described first terminal, and described Quick Response Code is according to described first terminal
Mark coding obtains.
Device the most according to claim 7, it is characterised in that described device also includes:
Mark memory module, for the mark by the mark of described second terminal with described first terminal
It is associated storage；
Described request sending module is additionally operable to send the second information request message, institute to second server
State mark and the mark of described second terminal carrying described first terminal in the second information request message.
10. an information push-delivery apparatus, it is characterised in that described device includes:
Request receiver module, for receiving the information request message of the second terminal, described information request
Message carries mark and the mark of the second terminal of described first terminal, wherein, described second
The mark of terminal associates with the mark of first terminal；
Info push module, for the mark according to described first terminal mark with described second terminal,
To described first terminal and described second terminal pushed information.
11. devices according to claim 10, it is characterised in that described device also includes:
Mark memory module, for being associated described second terminal iidentification with first terminal mark
Storage；
Information sending module, for receiving described first terminal or the letter of described second terminal transmission
When ceasing request message, according to the mark of the mark with the second terminal associating the first terminal stored, will
Information is sent to described first terminal and described second terminal.
12. devices according to claim 11, it is characterised in that described device also includes:
Device type acquisition module, for obtaining with described second eventually from the facility information storehouse prestored
The device type of the mark correspondence of end；
Incidence relation releases module, if the device type for described second terminal is public, then
Release the incidence relation between mark and the mark of described first terminal of described second terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510855991.6A CN105897547A (en) | 2015-11-30 | 2015-11-30 | Information processing method, information pushing method and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510855991.6A CN105897547A (en) | 2015-11-30 | 2015-11-30 | Information processing method, information pushing method and device |
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| CN105897547A true CN105897547A (en) | 2016-08-24 |
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| CN201510855991.6A Pending CN105897547A (en) | 2015-11-30 | 2015-11-30 | Information processing method, information pushing method and device |
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| CN111131415A (en) * | 2019-12-12 | 2020-05-08 | 上海钧正网络科技有限公司 | Information pushing method and device, computer equipment and storage medium |
| CN111131415B (en) * | 2019-12-12 | 2023-04-07 | 上海钧正网络科技有限公司 | Information pushing method and device, computer equipment and storage medium |
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Application publication date: 20160824 |