CN107707944A - TV audience rating appraisal procedure and assessment system based on specific crowd - Google Patents
TV audience rating appraisal procedure and assessment system based on specific crowd Download PDFInfo
- Publication number
- CN107707944A CN107707944A CN201710888820.2A CN201710888820A CN107707944A CN 107707944 A CN107707944 A CN 107707944A CN 201710888820 A CN201710888820 A CN 201710888820A CN 107707944 A CN107707944 A CN 107707944A
- Authority
- CN
- China
- Prior art keywords
- crowd
- specific
- terminal
- program
- specific crowd
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
Abstract
The invention discloses a kind of TV audience rating appraisal procedure and assessment system based on specific crowd, including：Obtain the playback terminal quantity for the television terminal for playing program；Obtain the viewing crowd's total number of persons for all users for watching television terminal；Obtain the specific crowd viewing number for the specific crowd for watching specific program；According to the playback terminal quantity, the viewing crowd total number of persons, specific crowd viewing number, the specific crowd TV audience rating of the specific crowd of the specific program is watched in assessment.Technical scheme can evaluate the specific crowd TV audience rating of the specific crowd of viewing specific program, and more traditional audience ratings and specific crowd TV audience rating, and the height comparative result of influence power of the specific program to specific crowd and the influence power to user entirety crowd is evaluated according to the comparative result, so that advertisement operators carry out advertisement putting, advertisement delivery effect is lifted.
Description
Technical field
The present invention relates to TV technology, more particularly to a kind of TV audience rating appraisal procedure based on specific crowd and
Assessment system.
Background technology
In TV relevant industries of today, audience ratings is the finger of an important influence power for assessing channel or program
Mark.Traditional audience ratings is that the number of terminals for watching certain channel or program accounts for the ratio of overall number of terminals, passes through audience ratings, Ke Yiheng
Measure the market value or advertisement value of the channel or program.According to definition, traditional audience ratings can not reflect the channel or program
The influence power in a part of specific crowd in overall crowd, so as to can not also weigh the channel or program is directed to specific crowd
Market value or advertisement value.Therefore, how to define and obtain the audience ratings of specific crowd, be in television program receiving data analysis
A key issue.
The content of the invention
It is contemplated that at least solves one of technical problem present in prior art, it is proposed that one kind is based on specific crowd
TV audience rating appraisal procedure and assessment system
To achieve the above object, present invention also offers a kind of TV audience rating appraisal procedure based on specific crowd, bag
Include：
Obtain the playback terminal quantity for the television terminal for playing program；
Obtain the viewing crowd's total number of persons for all users for watching television terminal；
Obtain the specific crowd viewing number for the specific crowd for watching specific program；
According to the playback terminal quantity, the viewing crowd total number of persons, specific crowd viewing number, viewing is assessed
The specific crowd TV audience rating of the specific crowd of the specific program.
Alternatively, it is described that people is watched according to the playback terminal quantity, the viewing crowd total number of persons, the specific crowd
Number, include the step of the specific crowd TV audience rating for assessing the specific crowd for watching the specific program：
Integrally counted according to the terminal of the playback terminal quantity, the viewing crowd total number of persons and whole television terminals
Amount, predict user's entirety number C of user entirety crowd0；
Wherein, C1For the viewing crowd total number of persons, T1For the playback terminal quantity, T0For the terminal overall quantity；
The accounting of specific crowd, is predicted according to the terminal overall quantity and the social crowd got in advance
The specific crowd entirety number C of specific crowd described in user's entirety crowd2；
C2=C0*e
Wherein, e is the accounting of specific crowd described in the social crowd got in advance；
Number and the specific crowd entirety number are watched according to the specific crowd, evaluate the viewing specific program
The specific crowd specific crowd TV audience rating Ar；
Wherein, C3Number is watched for the specific crowd.
Alternatively, the step of viewing crowd's total number of persons for all users that television terminal is being watched in the acquisition includes：
The television terminal for playing program is controlled to scan the mobile end of the user positioned at its periphery in preset time period
The identity information at end；
Obtain and playing the whole identity information that each television terminal of program uploads；
The quantity of the whole identity information to getting counts, and obtains the sum of all identity informations
Amount, to be used as the viewing crowd total number of persons.
Alternatively, the step of specific crowd for obtaining the specific crowd for watching specific program watches number is wrapped
Include：
The television terminal for playing program is controlled to scan the mobile end of the user positioned at its periphery in preset time period
The identity information at end；
Obtain and playing the whole identity information that each television terminal of specific program uploads；
The user for belonging to specific crowd, and the movement of the user to belonging to specific crowd are identified according to the identity information
The identity information of terminal is counted, and obtains the total quantity of the mobile terminal for the user for belonging to specific crowd, to be used as the spy
Determine crowd and watch number.
Alternatively, in addition to：
Obtain the specific program terminal quantity for the television terminal for playing specific program；
Traditional audience ratings of the specific program based on television terminal is calculated, it is whole that traditional audience ratings is equal to specific program
Hold the ratio of quantity and the terminal overall quantity of whole television terminals；
Compare traditional audience ratings and the specific crowd TV audience rating, and the spy is evaluated according to the comparative result
Determine the height comparative result of influence power of the program to specific crowd and the influence power to user entirety crowd.
To achieve the above object, present invention also offers a kind of TV audience rating assessment system based on specific crowd, bag
Include：
First acquisition module, for obtaining the playback terminal quantity for the television terminal for playing program；
Second acquisition module, for obtaining the viewing crowd's total number of persons for all users for watching television terminal；
3rd acquisition module, the specific crowd for obtaining the specific crowd for watching specific program watch number；
First evaluation module, for according to the playback terminal quantity, the viewing crowd total number of persons, the specific crowd
Viewing number, assess the specific crowd TV audience rating for the specific crowd for watching the specific program.
Alternatively, first evaluation module includes：
First predicting unit, for according to the playback terminal quantity, the viewing crowd total number of persons and whole TVs
The terminal overall quantity of terminal, predict user's entirety number C of user entirety crowd0；
Wherein, C1For the viewing crowd total number of persons, T1For the playback terminal quantity, T0For the terminal overall quantity；
Second predicting unit, for specific according to the terminal overall quantity and the social crowd got in advance
The accounting of crowd, predict the specific crowd entirety number C of specific crowd described in user's entirety crowd2；
C2=C0*e
Wherein, e is the accounting of specific crowd described in the social crowd got in advance；
Assessment unit, for watching number and the specific crowd entirety number according to the specific crowd, evaluate sight
See the specific crowd TV audience rating Ar of the specific crowd of the specific program；
Wherein, C3Number is watched for the specific crowd.
Alternatively, second acquisition module includes：
First control unit, the television terminal that program is being played for controlling scan in preset time period and are located at its week
The identity information of the mobile terminal of the user on side；
First acquisition unit, the whole identity information that each television terminal of program uploads is being played for obtaining；
First statistic unit, the quantity for the whole identity information to getting count, and obtain whole institutes
The total quantity of identity information is stated, to be used as the viewing crowd total number of persons.
Alternatively, the 3rd acquisition module includes：
Second control unit, the television terminal that program is being played for controlling scan in preset time period and are located at its week
The identity information of the mobile terminal of the user on side；
Second acquisition unit, the whole identity letter that each television terminal of specific program uploads is being played for obtaining
Breath；
Second statistic unit, the user of specific crowd is belonged to for being identified according to the identity information, and it is special to belonging to
The identity information for determining the mobile terminal of the user of crowd is counted, the mobile terminal for the user for obtaining belonging to specific crowd it is total
Quantity, to watch number as the specific crowd.
Alternatively, in addition to：
4th acquisition module, for obtaining the specific program terminal quantity for the television terminal for playing specific program；
Computing module, for calculating traditional audience ratings of the specific program based on television terminal, traditional audience ratings
Equal to specific program terminal quantity and the ratio of the terminal overall quantity of whole television terminals；
Second evaluation module, for traditional audience ratings and the specific crowd TV audience rating, and according to this
Comparative result evaluates the specific program to the influence power of specific crowd compared with to the height of the influence power of user entirety crowd
As a result.
The invention has the advantages that：
The invention provides a kind of TV audience rating appraisal procedure and assessment system based on specific crowd, sight can be evaluated
See the specific crowd TV audience rating of the specific crowd of specific program, and more traditional audience ratings and specific crowd television program receiving
Rate, and influence power of the specific program to specific crowd and the influence power to user entirety crowd are evaluated according to the comparative result
Height comparative result.Advertisement operators can be directed to based on the specific crowd TV audience rating or above-mentioned assessment result that evaluate
Specific crowd carries out advertisement putting, to lift advertisement delivery effect.
Brief description of the drawings
Fig. 1 is a kind of flow chart of the method for the TV audience rating for specific crowd that the embodiment of the present invention one provides；
Fig. 2 is a kind of flow for TV audience rating appraisal procedure based on specific crowd that the embodiment of the present invention two provides
Figure；
Fig. 3 is a kind of structural frames for TV audience rating assessment system based on specific crowd that the embodiment of the present invention two provides
Figure.
Embodiment
To make those skilled in the art more fully understand technical scheme, the present invention is carried below in conjunction with the accompanying drawings
A kind of the TV audience rating appraisal procedure and assessment system based on specific crowd supplied is described in detail.
Television terminal in the present invention is Intelligent television terminal, and it can be carried out between assessment system provided by the invention
Data transfer.
A kind of flow chart of the method for the TV audience rating for specific crowd that Fig. 1 provides for the embodiment of the present invention one, such as Fig. 1
Shown, the appraisal procedure is based on corresponding assessment system, and the appraisal procedure includes：
Step S1, the playback terminal quantity for the television terminal for playing program is obtained.
In step sl, assessment system can be monitored to the working condition of all television terminals, so as to get
The working condition of each monitored television terminal, including：Just in broadcast state, holding state and off-mode.
In addition, in just in the terminal of broadcast state, the assessment system may further determine that its currently played program
Content.Specifically, the station symbol information (or channel information) in the broadcasting pictures of television terminal is obtained, then from corresponding electronic programming
The currently playing programme content of the channel is determined in guide (Electrical Program Guide, abbreviation EPG).
Certainly, also the programme content that television terminal is playing can be obtained using other method in the present embodiment, herein
Repeat no more.It all should belong to protection scope of the present invention.
Step S2, the viewing crowd's total number of persons for all users for watching television terminal is obtained.
Alternatively, step S2 includes：
Step S201, the television terminal for playing program is controlled to scan the user positioned at its periphery in preset time period
Mobile terminal identity information.
In the present invention, television terminal has radio communication function (such as WIFI communication, Bluetooth communication), its can with positioned at
Mobile terminal (such as mobile phone) in its periphery preset range carries out wireless connection, data communication, and knows the body of mobile terminal
Part information.Alternatively, the identity information includes：In the MAC Address of mobile terminal, IMEI code, phone number, IP address at least
It is a kind of.In the present embodiment, if some television terminal gets the identity information of N number of mobile terminal by way of radio scan,
It then now can determine that out that N number of user is watching the program that is played of the television terminal.
Assessment system can send scan instruction to the television terminal for playing program, and the electricity of program is being played with control
Depending on terminal, scanning is located at the identity information of the mobile terminal of the user on its periphery in preset time period (such as 5s).Wherein, should
The length of preset time period can be set and adjusted according to being actually needed.
It should be noted that above-mentioned television terminal obtains the side of the identity information of mobile terminal by the way of radio scan
A kind of example of the formula only as the present invention, it will not produce limitation to technical scheme, it can be also used in the present invention
His mode obtains identity information, and it all should belong to protection scope of the present invention.
Step S202, obtain and playing whole identity informations that each television terminal of program uploads.
Step S203, the quantity of whole identity informations to getting counts, and obtains the sum of whole identity informations
Amount, to be used as viewing crowd's total number of persons.
In step S202 and step S203, the identity that assessment system uploads to each television terminal for playing program is believed
Breath is arranged, counted, and obtains the total quantity of whole identity informations, and as all users for watching television terminal
Viewing crowd's total number of persons.
Step S3, the specific crowd viewing number for the specific crowd for watching specific program is obtained.
It should be noted that " program " in the present invention refers to that from any time what is played on television terminal is any
Content in length of time section, " specific program " in the present invention refer to that some program either some specific channel plays
Program.
Alternatively, step S3 includes：
Step S301, the television terminal for playing program is controlled to scan the user positioned at its periphery in preset time period
Mobile terminal identity information.
Description for step S301, reference can be made to the foregoing description to step S201, here is omitted.Certainly, in step
After performing step S201 in rapid S2, step S301 need not be performed in step s3.
Step S302, obtain and playing whole identity informations that each television terminal of specific program uploads.
In step S301, assessment system can be in the program (channel) just played in each television terminal of broadcast state
It is identified, so as to filter out each television terminal for playing specific program.
In step s 302, can using the following two kinds mode come obtain play specific program each television terminal upload
Whole identity informations.One, first obtain playing program each television terminal upload whole identity informations, then again from
In filter out play specific program each television terminal upload identity information.Secondly, first filter out play specific program it is each
Television terminal, then only control plays the identity information that each television terminal upload of specific program is got.
Step S303, the user for belonging to specific crowd is identified according to identity information, and to belonging to the user of specific crowd
The identity information of mobile terminal counted, obtain the total quantity of the mobile terminal for the user for belonging to specific crowd, using as
Specific crowd watches number.
In the present invention, previously according to the history internet behavior of the mobile terminal of each user in user entirety crowd, generation
User's portrait of each user, and the mapping table of the identity information and user's portrait of mobile terminal is established, wherein user draws
Include several characteristic informations of corresponding user as in.The mapping table is pre-stored within assessment system.
In step S303, the identity that assessment system uploads according to each television terminal of the broadcasting specific program received is believed
Breath, and the above-mentioned mapping table prestored, may recognize that the user for belonging to specific crowd.It should be noted that this hair
Specific crowd in bright refers to include in its user's portrait the user of some or several specific characteristic informations.
Then, assessment system is united to the identity information of the mobile terminal of the user for belonging to specific crowd identified
Meter, obtains the total quantity of the mobile terminal for the user for belonging to specific crowd, and as watching the specific of specific program
The specific crowd viewing number of crowd.
It should be noted that the technology of history internet behavior generation user's portrait of the above-mentioned mobile terminal according to each user
Means only play schematic effect, and it will not produce limitation to technical scheme.Its other party can be also used in the present invention
Formula obtains user's portrait, and establishes the corresponding relation of identity information and user message, and it all should belong to the protection model of the present invention
Enclose.
Step S4, number is watched according to playback terminal quantity, viewing crowd total number of persons, specific crowd, it is specific assesses viewing
The specific crowd TV audience rating of the specific crowd of program.
Alternatively, step S4 includes：
Step S401, integrally counted according to the terminal of playback terminal quantity, viewing crowd's total number of persons and whole television terminals
Amount, predict user's entirety number of user entirety crowd.
In the present invention, it is contemplated that watching number of the viewing crowd of television terminal in user entirety crowd and accounting for
Than being approximately equal to number of terminals accounting of the television terminal for playing program obtained by statistics in whole television terminals.
That is,
Based on above-mentioned principle, in step S401, the user whole man of user entirety crowd is predicted according to equation below
Number C0：
Wherein, C1To watch crowd's total number of persons, T1For playback terminal quantity, T0For terminal overall quantity.
It should be noted that user's entirety number C by the step S401 user entirety crowds predicted0May with
There is certain deviation in the true number of family entirety crowd, but it can reflect the number of user entirety crowd to a certain extent
Situation.
Step S402, according to the accounting of specific crowd in terminal overall quantity and the social crowd got in advance, prediction
Go out the specific crowd entirety number of specific crowd in user entirety crowd.
In step S402, the specific crowd whole man of specific crowd in user entirety crowd is predicted according to equation below
Number C2：
C2=C0*e……(2)
Wherein, e is the accounting of specific crowd in the social crowd got in advance, and the accounting can be whole in generation user
In body crowd during user's portrait of each user, the number that is counted to obtain to the user number for possessing special characteristic information
The statistics obtained according to or by other approach.
It should be noted that the specific crowd of specific crowd is overall in the user entirety crowd predicted by step S402
Number C2May and user entirety crowd in the true number of specific crowd certain deviation be present, but it can be to a certain extent
Reflect the number situation of specific crowd in user entirety crowd.
Step S403, number and specific crowd entirety number are watched according to specific crowd, evaluates viewing specific program
The specific crowd TV audience rating of specific crowd.
In step S403, the specific crowd TV that the specific crowd of viewing specific program is evaluated according to equation below is received
Depending on rate Ar.
Wherein, C3Specific crowd to be got in step S3 watches number.
By above-mentioned steps S401~step S403, the specific crowd of the specific crowd of viewing specific program can be evaluated
TV audience rating, the specific crowd TV audience rating can be reflected on certain the specific program to the influence power of specific crowd,
Value, wherein viewing specific program specific crowd specific crowd TV audience rating it is bigger, then show the specific program for
The influence power and value of specific crowd are bigger.Advertisement operators can be based on above-mentioned assessment result to be influenceed for specific crowd selection
The relatively large program of power carries out advertisement putting, to lift advertisement delivery effect.
Technical scheme is better understood from for ease of those skilled in the art, below in conjunction with a specific example
Illustrate.In which it is assumed that the playback terminal quantity T got in step S11For 3000000, got in step S2
Viewing crowd's total number of persons C1For 8000000 people, the specific crowd viewing number C that is got in step S33For 200000 people, step
The terminal overall quantity T got in advance in S4010It is special in the social crowd got in advance in step S402 for 10000000
The accounting e for determining crowd is 30%.
User's entirety number C of user entirety crowd is predicted by the formula (1) in step S4010It is equal to
People；The specific crowd entirety number C of specific crowd in user entirety crowd is predicted by the formula (2) in step S4022It is equal to
8000000 people；The specific crowd television program receiving of the specific crowd of viewing specific program is evaluated by the formula (3) in step S403
Rate Ar is equal to 2.5%, and the value of the specific crowd TV audience rating can reflect the specific program to specific crowd on certain
Influence power, value.
Fig. 2 is a kind of flow for TV audience rating appraisal procedure based on specific crowd that the embodiment of the present invention two provides
Figure, as shown in Fig. 2 the appraisal procedure not only includes step S1~step S4 in above-described embodiment one, in addition to：Step S5~
Step S7, the description for step S1~step S4 in the present embodiment can be found in the content in above-described embodiment one, only right below
Step S5~step S7 is described.
, in the present embodiment not only can be to the size of specific crowd TV audience rating unlike above-described embodiment one
Assessed, but also can be to the specific program to the influence power of specific crowd with the specific program to user entirety crowd shadow
The height for ringing power is compared.
Specifically, the specific program terminal quantity for the television terminal for playing specific program step S5, is obtained.
It can be filtered out from the television terminal for playing program by modes such as TV station symbol recognition, channel number identifications and broadcast
The television terminal of specific program is put, after statistics, can obtain specific program terminal quantity T2。
It should be noted that above-mentioned steps S5, which is located at situation about being performed after step S4, only plays schematic effect, it is not
Limitation can be produced to technical scheme, in the present invention, step S5 can also perform prior to step S4.For example, step S5
Performed simultaneously with step S1, i.e. also specific program terminal quantity is carried out while being counted to playback terminal quantity
Statistics.
Step S6, traditional audience ratings of the specific program based on television terminal is calculated.
In step s 6, according to specific program terminal quantity T2With terminal overall quantity T0It is based on to calculate the specific program
Traditional audience ratings of television terminal, wherein traditional audience ratings is equal to specific program terminal quantity and the ratio of terminal overall quantity.
Step S7, the traditional audience ratings of comparison and specific crowd TV audience rating, and the spy is evaluated according to the comparative result
Determine the height comparative result of influence power of the program to specific crowd and the influence power to user entirety crowd.
In the step s 7, traditional audience ratings of specific program step S7 calculated based on television terminal and step S4
In the specific crowd TV audience rating of the specific crowd of viewing specific program that calculates be compared.If compare based on TV
Traditional audience ratings of terminal is less than the specific crowd TV audience rating of specific crowd, then can evaluate the specific program to specific
The influence power of crowd is higher than the influence power to user entirety crowd；If compare traditional audience ratings based on television terminal to be more than
The specific crowd TV audience rating of specific crowd, then can evaluate the specific program to the influence power of specific crowd will be less than pair
The influence power of user entirety crowd.If compare specific crowd electricity of the traditional audience ratings based on television terminal equal to specific crowd
Depending on audience ratings, then the specific program can be evaluated to the influence power of specific crowd equal to the influence power to user entirety crowd.
Advertisement operators may be based on the specific crowd electricity that above-mentioned comparative result selects traditional audience ratings to be less than specific crowd
Depending on the program of audience ratings, advertisement putting is carried out to be directed to specific crowd, to lift advertisement delivery effect.
Fig. 3 is a kind of structural frames for TV audience rating assessment system based on specific crowd that the embodiment of the present invention two provides
Figure, as shown in figure 3, assessment system user is used to realize the appraisal procedure in above-described embodiment one, embodiment two, the assessment system
System includes：First acquisition module 1, the second acquisition module 2, the 3rd acquisition module 3 and the first evaluation module 4.
Wherein, the first acquisition module 1 is used for the playback terminal quantity for obtaining the television terminal for playing program.
Second acquisition module 2 is used for the viewing crowd's total number of persons for obtaining all users for watching television terminal.
3rd acquisition module 3 is used for the specific crowd viewing number for obtaining the specific crowd for watching specific program.
First evaluation module 4 is used to watch number according to playback terminal quantity, viewing crowd total number of persons, specific crowd, comments
Estimate the specific crowd TV audience rating of the specific crowd of viewing specific program.
Wherein, the step S1 that the first acquisition module 1 in the present embodiment is used to perform in above-described embodiment, second obtains mould
Block 2 is used to perform the step S2 in above-described embodiment, and the 3rd acquisition module 3 is used to perform the step S3 in above-described embodiment, the
One evaluation module 4 is used to perform the step S4 in above-described embodiment.For the specific work process of each module, reference can be made to above-mentioned reality
The corresponding contents in example one are applied, here is omitted.
Technical scheme can realize the specific crowd TV audience rating of the specific crowd to watching specific program, should
Specific crowd TV audience rating can reflect influence power, value of the specific program to specific crowd on certain, wherein watching
The specific crowd TV audience rating of the specific crowd of specific program is bigger, then shows influence of the specific program for specific crowd
Power and value are bigger.Advertisement operators can be based on above-mentioned assessment result come for the relatively large section of specific crowd selection influence power
Mesh carries out advertisement putting, to lift advertisement delivery effect.
Alternatively, the first evaluation module 4 includes：First predicting unit 401, the second predicting unit 402 and assessment unit
403。
First predicting unit 401 is used for according to playback terminal quantity, viewing crowd's total number of persons and whole television terminals
Terminal overall quantity, predict user's entirety number C of user entirety crowd0。
Wherein, C1To watch crowd's total number of persons, T1For playback terminal quantity, T0For terminal overall quantity.
Second predicting unit 402 is used for according to specific crowd in terminal overall quantity and the social crowd got in advance
Accounting, predict the specific crowd entirety number C of specific crowd in user entirety crowd2。
C2=C0*e
Wherein, e is the accounting of specific crowd in the social crowd got in advance.
Assessment unit 403 is used to watch number and specific crowd entirety number according to specific crowd, and it is specific to evaluate viewing
The specific crowd TV audience rating Ar of the specific crowd of program.
Wherein, C3Number is watched for specific crowd.
It should be noted that the first predicting unit 401 in the present embodiment is used to perform the step in above-described embodiment one
S401, the second predicting unit 402 are used to perform the step S402 in above-described embodiment one, and assessment unit 403 is above-mentioned for performing
Step S403 in embodiment one, specific work process can be found in the corresponding contents in above-described embodiment one, and here is omitted.
Alternatively, the second acquisition module 2 includes：First control unit 201, the statistics of first acquisition unit 202 and first are single
Member 203.
First control unit 201 is used to control the television terminal for playing program to scan in preset time period and be located at it
The identity information of the mobile terminal of the user on periphery.
First acquisition unit 202 is used to obtain whole identity informations that each television terminal for playing program uploads.
The quantity that first statistic unit 203 is used for whole identity informations to getting counts, and obtains whole identity
The total quantity of information, to be used as viewing crowd's total number of persons.
Alternatively, the 3rd acquisition module 3 includes：Second control module 301, the statistics of second acquisition unit 302 and second are single
Member 303.
Second control unit 301 is used to control the television terminal for playing program to scan in preset time period and be located at it
The identity information of the mobile terminal of the user on periphery.
Second acquisition unit 302 is used to obtain whole identity letter that each television terminal for playing specific program uploads
Breath.
Second statistic unit 303 is used to identify the user for belonging to specific crowd according to identity information, and specific to belonging to
The identity information of the mobile terminal of the user of crowd is counted, and obtains the sum of the mobile terminal for the user for belonging to specific crowd
Amount, to watch number as specific crowd.
In the present embodiment, the first control unit 201 and the second control unit 301 can be same control unit, first
Acquiring unit 202 and second acquisition unit 302 can be to be integrated into an acquiring unit.
It should be noted that the first control unit 201 in the present embodiment is used to perform the step in above-described embodiment one
S201, first acquisition unit 202 are used to perform the step S202 in above-described embodiment one, and the first statistic unit 203 is used to perform
Step S203 in above-described embodiment one, the second control module 301 are used to performing the step S301 in above-described embodiment one, and second
Acquiring unit 302 is used to perform the step S302 in above-described embodiment one, and the second statistic unit 303 is used to perform above-described embodiment
Step S303 in one.Specific work process can be found in the corresponding contents in above-described embodiment one, and here is omitted.
Still optionally further, the TV audience rating assessment system based on specific crowd also includes：4th acquisition module 5, meter
Calculate the evaluation module 7 of module 6 and second.
4th acquisition module 5 is used for the specific program terminal quantity for obtaining the television terminal for playing specific program.
Computing module 6 is used to calculate traditional audience ratings of the specific program based on television terminal, and traditional audience ratings is equal to specific
Program terminal quantity and the ratio of the terminal overall quantity of whole television terminals.
Second evaluation module 7 is used to compare traditional audience ratings and specific crowd TV audience rating, and according to the comparative result
Evaluate the height comparative result of influence power of the specific program to specific crowd and the influence power to user entirety crowd.
Wherein, the 4th acquisition module 5 in the present embodiment is used to perform the step S5 in above-described embodiment, computing module 6
For performing the step S6 in above-described embodiment, the second evaluation module 7 is used to perform the step S7 in above-described embodiment.For each
The specific work process of module, reference can be made to the corresponding contents in above-described embodiment one, here is omitted.
The embodiment of the present invention three is provided with a kind of TV audience rating assessment system based on specific crowd, can evaluate sight
See the specific crowd TV audience rating of the specific crowd of specific program, and more traditional audience ratings and specific crowd television program receiving
Rate, and influence power of the specific program to specific crowd and the influence power to user entirety crowd are evaluated according to the comparative result
Height comparative result.Advertisement operators can be directed to based on the specific crowd TV audience rating or above-mentioned assessment result that evaluate
Specific crowd carries out advertisement putting, to lift advertisement delivery effect.
It is understood that the principle that embodiment of above is intended to be merely illustrative of the present and the exemplary implementation that uses
Mode, but the invention is not limited in this.For those skilled in the art, the essence of the present invention is not being departed from
In the case of refreshing and essence, various changes and modifications can be made therein, and these variations and modifications are also considered as protection scope of the present invention.
Claims (10)
- A kind of 1. TV audience rating appraisal procedure based on specific crowd, it is characterised in that including：Obtain the playback terminal quantity for the television terminal for playing program；Obtain the viewing crowd's total number of persons for all users for watching television terminal；Obtain the specific crowd viewing number for the specific crowd for watching specific program；According to the playback terminal quantity, the viewing crowd total number of persons, specific crowd viewing number, assess described in viewing The specific crowd TV audience rating of the specific crowd of specific program.
- 2. the TV audience rating appraisal procedure according to claim 1 based on specific crowd, it is characterised in that the basis The playback terminal quantity, the viewing crowd total number of persons, specific crowd viewing number, assess and watch the specific program The specific crowd specific crowd TV audience rating the step of include：According to the terminal overall quantity of the playback terminal quantity, the viewing crowd total number of persons and whole television terminals, in advance Measure user's entirety number C of user entirety crowd0；<mrow> <msub> <mi>C</mi> <mn>0</mn> </msub> <mo>=</mo> <mfrac> <msub> <mi>C</mi> <mn>1</mn> </msub> <msub> <mi>T</mi> <mn>1</mn> </msub> </mfrac> <mo>*</mo> <msub> <mi>T</mi> <mn>0</mn> </msub> </mrow>Wherein, C1For the viewing crowd total number of persons, T1For the playback terminal quantity, T0For the terminal overall quantity；The accounting of specific crowd according to the terminal overall quantity and the social crowd got in advance, predict described The specific crowd entirety number C of specific crowd described in user entirety crowd2；C2=C0*eWherein, e is the accounting of specific crowd described in the social crowd got in advance；Number and the specific crowd entirety number are watched according to the specific crowd, evaluate the institute for watching the specific program State the specific crowd TV audience rating Ar of specific crowd；<mrow> <mi>A</mi> <mi>r</mi> <mo>=</mo> <mfrac> <msub> <mi>C</mi> <mn>3</mn> </msub> <msub> <mi>C</mi> <mn>2</mn> </msub> </mfrac> </mrow>Wherein, C3Number is watched for the specific crowd.
- 3. the TV audience rating appraisal procedure according to claim 1 based on specific crowd, it is characterised in that the acquisition The step of viewing crowd's total number of persons for watching all users of television terminal, includes：The television terminal for playing program is controlled to scan the mobile terminal for the user for being located at its periphery in preset time period Identity information；Obtain and playing the whole identity information that each television terminal of program uploads；The quantity of the whole identity information to getting counts, and obtains the total quantity of all identity informations, with As the viewing crowd total number of persons.
- 4. the TV audience rating appraisal procedure according to claim 1 based on specific crowd, it is characterised in that the acquisition The step of specific crowd viewing number for watching the specific crowd of specific program, includes：The television terminal for playing program is controlled to scan the mobile terminal for the user for being located at its periphery in preset time period Identity information；Obtain and playing the whole identity information that each television terminal of specific program uploads；The user for belonging to specific crowd, and the mobile terminal of the user to belonging to specific crowd are identified according to the identity information Identity information counted, the total quantity of the mobile terminal for the user for belonging to specific crowd is obtained, to be used as the particular person Group's viewing number.
- 5. according to any described TV audience rating appraisal procedure based on specific crowd in claim 1-4, it is characterised in that Also include：Obtain the specific program terminal quantity for the television terminal for playing specific program；Traditional audience ratings of the specific program based on television terminal is calculated, traditional audience ratings is equal to specific program number of terminals The ratio of amount and the terminal overall quantity of whole television terminals；Compare traditional audience ratings and the specific crowd TV audience rating, and the specific section is evaluated according to the comparative result The height comparative result of influence power of the mesh to specific crowd and the influence power to user entirety crowd.
- A kind of 6. TV audience rating assessment system based on specific crowd, it is characterised in that including：First acquisition module, for obtaining the playback terminal quantity for the television terminal for playing program；Second acquisition module, for obtaining the viewing crowd's total number of persons for all users for watching television terminal；3rd acquisition module, the specific crowd for obtaining the specific crowd for watching specific program watch number；First evaluation module, for being watched according to the playback terminal quantity, the viewing crowd total number of persons, the specific crowd Number, assess the specific crowd TV audience rating for the specific crowd for watching the specific program.
- 7. the TV audience rating assessment system according to claim 6 based on specific crowd, it is characterised in that described first Evaluation module includes：First predicting unit, for according to the playback terminal quantity, the viewing crowd total number of persons and whole television terminals Terminal overall quantity, predict user's entirety number C of user entirety crowd0；<mrow> <msub> <mi>C</mi> <mn>0</mn> </msub> <mo>=</mo> <mfrac> <msub> <mi>C</mi> <mn>1</mn> </msub> <msub> <mi>T</mi> <mn>1</mn> </msub> </mfrac> <mo>*</mo> <msub> <mi>T</mi> <mn>0</mn> </msub> </mrow>Wherein, C1For the viewing crowd total number of persons, T1For the playback terminal quantity, T0For the terminal overall quantity；Second predicting unit, for the specific crowd according to the terminal overall quantity and the social crowd got in advance Accounting, predict the specific crowd entirety number C of specific crowd described in user's entirety crowd2；C2=C0*eWherein, e is the accounting of specific crowd described in the social crowd got in advance；Assessment unit, for watching number and the specific crowd entirety number according to the specific crowd, evaluate viewing institute State the specific crowd TV audience rating Ar of the specific crowd of specific program；<mrow> <mi>A</mi> <mi>r</mi> <mo>=</mo> <mfrac> <msub> <mi>C</mi> <mn>3</mn> </msub> <msub> <mi>C</mi> <mn>2</mn> </msub> </mfrac> </mrow>Wherein, C3Number is watched for the specific crowd.
- 8. the TV audience rating assessment system according to claim 6 based on specific crowd, it is characterised in that described second Acquisition module includes：First control unit, the television terminal that program is being played for controlling are scanned in preset time period positioned at its periphery The identity information of the mobile terminal of user；First acquisition unit, the whole identity information that each television terminal of program uploads is being played for obtaining；First statistic unit, the quantity for the whole identity information to getting count, and obtain all bodies The total quantity of part information, to be used as the viewing crowd total number of persons.
- 9. the TV audience rating assessment system according to claim 6 based on specific crowd, it is characterised in that the described 3rd Acquisition module includes：Second control unit, the television terminal that program is being played for controlling are scanned in preset time period positioned at its periphery The identity information of the mobile terminal of user；Second acquisition unit, the whole identity information that each television terminal of specific program uploads is being played for obtaining；Second statistic unit, the user of specific crowd is belonged to for being identified according to the identity information, and to belonging to particular person The identity information of the mobile terminal of the user of group is counted, and obtains the sum of the mobile terminal for the user for belonging to specific crowd Amount, to watch number as the specific crowd.
- 10. existed according to any described TV audience rating assessment system based on specific crowd, its feature in claim 6-9 In, in addition to：4th acquisition module, for obtaining the specific program terminal quantity for the television terminal for playing specific program；Computing module, for calculating traditional audience ratings of the specific program based on television terminal, traditional audience ratings is equal to Specific program terminal quantity and the ratio of the terminal overall quantity of whole television terminals；Second evaluation module, for traditional audience ratings and the specific crowd TV audience rating, and compared according to this Outcome evaluation goes out the height comparative result of influence power of the specific program to specific crowd and the influence power to user entirety crowd.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710888820.2A CN107707944B (en) | 2017-09-27 | 2017-09-27 | Television audience rating evaluation method and system based on specific crowd |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710888820.2A CN107707944B (en) | 2017-09-27 | 2017-09-27 | Television audience rating evaluation method and system based on specific crowd |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN107707944A true CN107707944A (en) | 2018-02-16 |
| CN107707944B CN107707944B (en) | 2020-08-14 |
Family
ID=61175012
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710888820.2A Active CN107707944B (en) | 2017-09-27 | 2017-09-27 | Television audience rating evaluation method and system based on specific crowd |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107707944B (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108322792A (en) * | 2018-02-28 | 2018-07-24 | 何音建 | Method for statisticsing audience rating and its system, set-top box based on set-top box |
| CN110290401A (en) * | 2018-03-19 | 2019-09-27 | 北京国双科技有限公司 | Mobile terminal locating method, device and rating record processing method, device, system |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1889675A (en) * | 2006-07-11 | 2007-01-03 | 李世平 | Digital television system audience watching data collecting, statistic system and method |
| CN102655607A (en) * | 2011-03-04 | 2012-09-05 | 富士通株式会社 | Method and device for counting audience rating of target audiences |
| CN104079989A (en) * | 2014-06-30 | 2014-10-01 | 北京酷云互动科技有限公司 | Television program associated information push method, equipment and system |
| US20150024839A1 (en) * | 2013-07-16 | 2015-01-22 | Microsoft Corporation | Game Clip Popularity Based Control |
| CN104811810A (en) * | 2015-03-23 | 2015-07-29 | 四川长虹电器股份有限公司 | Real-time regional audience rating and audience share statistical system based on intelligent television and method thereof |
| CN106101832A (en) * | 2016-07-19 | 2016-11-09 | 东软集团股份有限公司 | For evaluating computational methods and the device of the index of the Internet media |
-
2017
- 2017-09-27 CN CN201710888820.2A patent/CN107707944B/en active Active
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1889675A (en) * | 2006-07-11 | 2007-01-03 | 李世平 | Digital television system audience watching data collecting, statistic system and method |
| CN102655607A (en) * | 2011-03-04 | 2012-09-05 | 富士通株式会社 | Method and device for counting audience rating of target audiences |
| US20150024839A1 (en) * | 2013-07-16 | 2015-01-22 | Microsoft Corporation | Game Clip Popularity Based Control |
| CN104079989A (en) * | 2014-06-30 | 2014-10-01 | 北京酷云互动科技有限公司 | Television program associated information push method, equipment and system |
| CN104811810A (en) * | 2015-03-23 | 2015-07-29 | 四川长虹电器股份有限公司 | Real-time regional audience rating and audience share statistical system based on intelligent television and method thereof |
| CN106101832A (en) * | 2016-07-19 | 2016-11-09 | 东软集团股份有限公司 | For evaluating computational methods and the device of the index of the Internet media |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108322792A (en) * | 2018-02-28 | 2018-07-24 | 何音建 | Method for statisticsing audience rating and its system, set-top box based on set-top box |
| CN110290401A (en) * | 2018-03-19 | 2019-09-27 | 北京国双科技有限公司 | Mobile terminal locating method, device and rating record processing method, device, system |
Also Published As
| Publication number | Publication date |
|---|---|
| CN107707944B (en) | 2020-08-14 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| JP2011234198A (en) | Information providing method, content display terminal, mobile terminal, server device, information providing system, and program | |
| CN104954820A (en) | Program recommending method and device | |
| CN105187863B (en) | Play the method and device of advertisement | |
| CN103888852B (en) | For the video recommendation method and device of social television | |
| CN103108247A (en) | Electronic device and method for providing contents recommendation service | |
| CN113315986B (en) | Live broadcast interaction method and device, product evaluation method and device, electronic equipment and storage medium | |
| CN102612841A (en) | Method for user authentication, and video communication apparatus and display apparatus thereof | |
| CN108521609B (en) | Determine the method, apparatus and terminal of pushing video type | |
| CN107888982B (en) | Video information recommendation method and device | |
| CN109168013B (en) | Method, device and equipment for extracting frame and computer readable storage medium | |
| US20140157294A1 (en) | Content providing apparatus, content providing method, image displaying apparatus, and computer-readable recording medium | |
| CN106534993A (en) | Information interaction method and device | |
| CN107707944A (en) | TV audience rating appraisal procedure and assessment system based on specific crowd | |
| CN106454535A (en) | Information processing method, client terminal and server | |
| CN108875993A (en) | Invite behavior prediction method and device | |
| CN109121006A (en) | A kind of marketing method and platform based on live streaming viewing user | |
| CN111107434A (en) | Information recommendation method and device | |
| CN105933863A (en) | Friend adding method and device and electronic equipment | |
| CN105825490A (en) | Gaussian blur method and device of image | |
| CN104811904B (en) | Contact person's setting method and device | |
| CN107222762A (en) | A kind of method and apparatus of recommendation of the channels | |
| CN104968034B (en) | A kind of method and apparatus of data transmission | |
| CN105578292A (en) | Recommendation method and system for television program | |
| CN107316207A (en) | A kind of method and apparatus for obtaining bandwagon effect information | |
| CN106657841A (en) | Channel recommending method and device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |