CN108322792A - Method for statisticsing audience rating and its system, set-top box based on set-top box - Google Patents
Method for statisticsing audience rating and its system, set-top box based on set-top box Download PDFInfo
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- CN108322792A CN108322792A CN201810167334.6A CN201810167334A CN108322792A CN 108322792 A CN108322792 A CN 108322792A CN 201810167334 A CN201810167334 A CN 201810167334A CN 108322792 A CN108322792 A CN 108322792A
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- China
- Prior art keywords
- top box
- mobile terminal
- riss
- audience rating
- cloud platform
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/43615—Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Computer Networks & Wireless Communication (AREA)
- Databases & Information Systems (AREA)
- Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
Abstract
The invention discloses a kind of method for statisticsing audience rating based on set-top box and its system, set-top boxes.The method for statisticsing audience rating of the present invention obtains the RISS numerical value of each mobile terminal in its periphery by set-top box in real time, and it is compared with preset first threshold range according to the RISS numerical value, to identify effective spectators, and audience rating statistical is carried out based on effective spectators, and then improve the accuracy of audience rating statistical.
Description
Technical field
The present invention relates to technical field of data processing, have and are related to a kind of method for statisticsing audience rating, machine based on set-top box
Top box and its system.
Background technology
Audience ratings is to weigh the major criterion of TV programme pouplarity, is that advertisement is launched in TV media by advertiser
Important evidence.Audience ratings refers to that the number of viewing certain program in a certain amount of time accounts for the percentage of televiewer's total number of persons.It passes
The audience ratings acquisition method of system is mainly telephone interview method and questionnaire method, and telephone interview method is the user family that directly makes a telephone call to
In, the TV programme that inquiry user is watching, then counted.Questionnaire method usually fills in questionnaires afterwards, according to
By the memory of user, user may forget the TV programme of a certain period viewing, cause survey data inaccurate.
With digital television business and multimedia development, also become to acquire audience ratings according to the broadcast state of set-top box
New audience ratings acquisition method, however, this audience ratings acquisition method for only focusing on set-top box broadcast state is not accurate enough, because
For, it is possible to it is constantly in broadcast state there are TV, but spectators are because of other emergency situations or other reasons, and not
It is looked in TV and sees program, this spectators should not be taken as effective spectators in audience rating statistical, and effectively spectators should be just
The spectators for seeing program are looked in TV.
And with the universal and development of mobile phone and pad etc. mobile terminal, people are usually to carry these movements
Terminal, though viewing TV programme mobile terminal if be located in side conveniently can and, therefore, we have proposed one kind can
The method for counting the audience ratings of effective spectators.
Invention content
For the above technical problems, the present invention provides a kind of method for statisticsing audience rating based on set-top box, energy
Enough using effective spectators as the basis of audience rating statistical, to improve the accuracy of audience rating statistical.
In order to solve the above-mentioned technical problem, the technical solution adopted by the present invention is：
Set-top box obtains the RISS values of at least one mobile terminal in periphery in real time, and is periodically uploaded to cloud platform.
The cloud platform receives the RISS values at least one mobile terminal that the set-top box uploads, and described in judgement
Whether the RISS numerical value of at least one mobile terminal is within the scope of preset wireless energy first threshold, and by RISS numerical value in institute
It states the corresponding user of the mobile terminal within the scope of wireless energy first threshold and is determined as effective spectators, by RISS numerical value not described
The corresponding user of mobile terminal within the scope of wireless energy first threshold is determined as invalid spectators, and based on effective spectators into
Row audience rating statistical.
Corresponding to above-mentioned method for statisticsing audience rating, the present invention also provides a kind of set-top boxes comprising connected host
And detection module, wherein the detection module is used to obtain the RISS of at least one mobile terminal in set-top box periphery in real time
Value, and cloud platform is periodically uploaded to by host.
Corresponding to above-mentioned method for statisticsing audience rating, the present invention also provides a kind of audience rating statistical system based on set-top box
System comprising multiple above-mentioned set-top boxes and cloud platform, and multiple set-top box is connected with the cloud platform, wherein each machine top
Box is used to obtain the RISS values of at least one mobile terminal in its own periphery in real time, and is periodically uploaded to cloud platform；
The cloud platform is used to receive the RISS values at least one mobile terminal that the set-top box uploads, and sentences
Break at least one mobile terminal RISS numerical value whether within the scope of preset wireless energy first threshold, and by RISS numbers
Mobile terminal of the value within the scope of the wireless energy first threshold corresponds to user and is determined as effective spectators, and RISS numerical value is not existed
Mobile terminal within the scope of the wireless energy first threshold corresponds to user and is determined as invalid spectators, and is carried out based on effective spectators
Audience rating statistical.
The invention has the beneficial effects that：
The present invention is based on the method for statisticsing audience rating of set-top box, obtain the wireless of neighboring mobile terminal in real time by set-top box
Energy value is then sent to cloud platform, and when cloud platform judges that the wireless energy value reaches the first predetermined threshold value, then judging should
Mobile terminal is by television set, in other words, the corresponding user of the mobile terminal is determined as effective spectators, to be had according to this
It imitates spectators and carries out audience rating statistical, improve the accuracy of audience rating statistical.
Description of the drawings
Fig. 1 is a kind of flow chart of an embodiment of method for statisticsing audience rating based on set-top box of the present invention；
Fig. 2 is a kind of functional block diagram of an embodiment of audience rating statistics system based on set-top box of the present invention.
Specific implementation mode
Below in conjunction with the accompanying drawings, the present invention is described in detail.
In order to make the purpose , technical scheme and advantage of the present invention be clearer, with reference to the accompanying drawings and embodiments, right
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
Due to the universal and development of mobile terminal, people are typically to carry mobile terminal, therefore, core of the invention
Thought is to judge the mobile terminal whether by television set/set-top box by detecting the wireless energy that mobile terminal is sent out, from
And judge that the mobile terminal user by television set/set-top box is effective spectators, and then rating is carried out based on effective spectators
Rate counts.
Noun paraphrase：
Effective spectators refer to the corresponding user of mobile terminal by television set；Invalid spectators refer to not by television set
The corresponding user of mobile terminal.
Embodiment one
Referring to Fig. 1, for a kind of flow chart of an embodiment of method for statisticsing audience rating based on set-top box of the present invention, tool
Body, the method for statisticsing audience rating in the present embodiment includes step：
S11, set-top box obtain the RISS values of at least one mobile terminal in periphery in real time, and are periodically uploaded to cloud platform.
S13, the RISS values at least one mobile terminal that cloud platform receiving set up box uploads, and each movement is judged respectively
Whether the RISS numerical value of terminal is within the scope of preset wireless energy first threshold, if so then execute step S15, otherwise, executes
Step S17.
S15, the cloud platform judge that mobile terminal of the RISS numerical value within the scope of wireless energy first threshold is corresponding
User is effective spectators, executes step S19.
S17, cloud platform judge that mobile terminal of the RISS numerical value not within the scope of wireless energy first threshold is corresponding
User is invalid spectators, executes step S13.
S19, cloud platform are based on effective spectators and carry out audience rating statistical.
The method for statisticsing audience rating of the present embodiment obtains the wireless energy value of neighboring mobile terminal by set-top box (i.e. in real time
RISS numerical value), it is then uploaded to cloud platform, when cloud platform judges that the wireless energy value is in the first preset threshold range,
The mobile terminal is then judged by television set, in other words, the corresponding user of the mobile terminal is determined as effective spectators, to
Audience rating statistical is carried out according to effective spectators, improves the accuracy of audience rating statistical.
Embodiment two
Corresponding to a kind of method for statisticsing audience rating of above-described embodiment, the present invention provides one kind being applied to audience rating statistical
In set-top box comprising host (function of host is identical as existing set-top box host function, and which is not described herein again) and detection
Module, and the detection module is connected with host, wherein the detection module for obtaining at least one of the set-top box periphery in real time
The RISS values of mobile terminal 23, and cloud platform 22 is periodically uploaded to by host.
Embodiment three
Referring to Fig. 2, for a kind of function module of an embodiment of audience rating statistics system based on set-top box of the present invention
Figure, specifically, the audience rating statistics system in the present embodiment include cloud platform 22 and multiple set-top boxes as in embodiment two
21, and each set-top box 21 is connected with the cloud platform 22, wherein
RISS value of each set-top box 21 for taking at least one mobile terminal in its periphery 23 in real time, and periodically upload
To cloud platform 22；Specifically, which includes that (function of host is identical as existing set-top box host function, here for host
Repeat no more) and detection module, the detection module be connected with host, the detection module for obtaining the set-top box periphery in real time
The RISS values of at least one mobile terminal 23, and cloud platform 22 is periodically uploaded to by host；
Cloud platform 22 is used to receive the RISS values of each mobile terminal of the upload of each set-top box 21, and judges each movement
Whether the RISS numerical value of terminal is within the scope of preset wireless energy first threshold, and by RISS numerical value in the wireless energy first
The corresponding user of mobile terminal in threshold range is determined as effective spectators, and by RISS numerical value not in first threshold range
The corresponding user of interior mobile terminal is determined as invalid spectators, and carries out audience rating statistical based on effective spectators.
In one embodiment, the wireless energy first threshold ranging from -70dB -0dB.
In one embodiment, cloud platform corresponds to N (N is more than 1) a set-top box, and due to the number of members of each family
Amount is different, and therefore, the mobile terminal quantity that each set-top box corresponds to is different, and referring to Fig. 2, set-top box 1 corresponds to M (M is more than 1)
A mobile terminal, set-top box N correspond to m mobile terminal (m is more than 1 and is not equal to M), and in general, each mobile terminal is usual
Corresponding to a user.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
All any modification, equivalent and improvement etc., should all be included in the protection scope of the present invention made by within refreshing and principle.
Claims (5)
1. a kind of method for statisticsing audience rating based on set-top box, which is characterized in that including step：
Set-top box obtains the RISS values of at least one mobile terminal in periphery in real time, and is periodically uploaded to cloud platform；
The cloud platform receives the RISS values at least one mobile terminal that the set-top box uploads, and described in judgement at least
Whether the RISS numerical value of one mobile terminal is within the scope of preset wireless energy first threshold, and by RISS numerical value in the nothing
The corresponding user of mobile terminal within the scope of heat input first threshold is determined as effective spectators, by RISS numerical value not described wireless
The corresponding user of mobile terminal within the scope of energy first threshold is determined as invalid spectators, and carries out audience ratings based on effective spectators
Statistics.
2. method for statisticsing audience rating as described in claim 1, which is characterized in that the wireless energy first threshold ranging from-
70dB—0dB。
3. a kind of set-top box applied in audience rating statistical, the set-top box includes host, which is characterized in that the set-top box
Further include the detection module being connected with the host, the detection module is at least one for obtaining the set-top box periphery in real time
The RISS values of mobile terminal, and cloud platform is periodically uploaded to by the host.
4. a kind of effective audience rating statistics system based on set-top box, which is characterized in that including cloud platform and multiple as right is wanted
Ask the set-top box described in 3, and each set-top box and the cloud platform wired connection, wherein
RISS value of each set-top box for obtaining at least one mobile terminal of own circumference in real time, and periodically it is uploaded to the cloud
Platform；
The cloud platform is used to receive the RISS values at least one mobile terminal that the multiple set-top box uploads, and judges
Whether the RISS numerical value of each mobile terminal is within the scope of preset wireless energy first threshold, then by RISS numerical value described
The corresponding user of mobile terminal within the scope of wireless energy first threshold is determined as effective spectators, by RISS numerical value not in the nothing
The corresponding user of mobile terminal within the scope of heat input first threshold is determined as invalid spectators, and is carried out based on effective spectators
Audience rating statistical.
5. effective audience rating statistics system as claimed in claim 4, which is characterized in that the wireless energy threshold range is-
70dB—0dB。
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810167334.6A CN108322792A (en) | 2018-02-28 | 2018-02-28 | Method for statisticsing audience rating and its system, set-top box based on set-top box |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810167334.6A CN108322792A (en) | 2018-02-28 | 2018-02-28 | Method for statisticsing audience rating and its system, set-top box based on set-top box |
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| Publication Number | Publication Date |
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| CN108322792A true CN108322792A (en) | 2018-07-24 |
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ID=62900793
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| Application Number | Title | Priority Date | Filing Date |
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| CN201810167334.6A Pending CN108322792A (en) | 2018-02-28 | 2018-02-28 | Method for statisticsing audience rating and its system, set-top box based on set-top box |
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Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101964921A (en) * | 2010-09-21 | 2011-02-02 | 深圳创维数字技术股份有限公司 | Set top box as well as audience rating real-time counting method and system |
| US20150365709A1 (en) * | 2013-01-23 | 2015-12-17 | Enswers Co., Ltd. | System and method for surveying broadcasting ratings |
| CN107409244A (en) * | 2015-04-21 | 2017-11-28 | 三星电子株式会社 | Display device and the method for controlling display device |
| CN106413087A (en) * | 2016-09-29 | 2017-02-15 | 锐捷网络股份有限公司 | Positioning method, positioning device and BI system |
| CN107331228A (en) * | 2017-08-23 | 2017-11-07 | 成都信息工程大学 | Interactive mode teaching reponse system and method based on low-power consumption bluetooth technology |
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Application publication date: 20180724 |