CN107707944B - Television audience rating evaluation method and system based on specific crowd - Google Patents
Television audience rating evaluation method and system based on specific crowd Download PDFInfo
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Abstract
The invention discloses a television audience rating evaluation method and an evaluation system based on specific crowds, which comprise the following steps: acquiring the number of playing terminals of a television terminal playing a program; acquiring the total number of watching people of all users watching the television terminal; acquiring the watching number of a specific crowd of the specific crowd watching a specific program; and evaluating the television audience rating of the specific crowd watching the specific program according to the number of the playing terminals, the total number of the watching crowds and the watching number of the specific crowd. The technical scheme of the invention can evaluate the television audience rating of the specific crowd watching the specific program, compare the traditional audience rating with the television audience rating of the specific crowd, and evaluate the height and low ratio comparison result of the influence of the specific program on the specific crowd and the influence on the whole crowd of the user according to the comparison result, so that an advertisement operator can put advertisements and the advertisement putting effect is improved.
Description
Technical Field
The invention relates to the technical field of televisions, in particular to a television audience rating evaluation method and system based on specific crowds.
Background
In the television related industry today, rating is an important indicator for assessing the impact of a channel or program. The conventional rating is a ratio of the number of terminals viewing a certain channel or program to the total number of terminals, and the market value or advertisement value of the channel or program can be measured by the rating. By definition, conventional ratings do not reflect the impact of the channel or program in a portion of a particular demographic group of the overall demographic group, and thus do not measure the market or advertising value of the channel or program for the particular demographic group. Therefore, how to define and obtain the audience rating of a specific population is a key problem in the analysis of television audience data.
Disclosure of Invention
The invention aims to at least solve one of the technical problems in the prior art and provides a television audience rating evaluation method and system based on specific crowds
In order to achieve the above object, the present invention further provides a method for evaluating tv audience rating based on specific crowd, comprising:
acquiring the number of playing terminals of a television terminal playing a program;
acquiring the total number of watching people of all users watching the television terminal;
acquiring the watching number of a specific crowd of the specific crowd watching a specific program;
and evaluating the television audience rating of the specific crowd watching the specific program according to the number of the playing terminals, the total number of the watching crowds and the watching number of the specific crowd.
Optionally, the step of evaluating the tv audience rating of the specific population watching the specific program according to the number of the playing terminals, the total number of people watching the specific population, and the number of people watching the specific population includes:
predicting the whole number C of the users of the whole user population according to the number of the playing terminals, the total number of the watching people and the whole number of the terminals of all the television terminals0；
Wherein, C1Is the total number of people watching the population, T1For the number of the playing terminals, T0The number of the terminals is the whole number;
predicting the whole number C of the specific population in the whole user population according to the whole number of the terminals and the pre-obtained proportion of the specific population in the social population2；
C2＝C0*e
Wherein e is the pre-acquired proportion of the specific population in the social population;
estimating the television audience rating Ar of the specific population watching the specific program according to the watching number of the specific population and the whole number of the specific population;
wherein, C3The number of people watched for the particular population.
Optionally, the step of obtaining the total number of the watching groups of all users watching the television terminal includes:
controlling a television terminal which is playing a program to scan the identity information of mobile terminals of users around the television terminal in a preset time period;
acquiring all the identity information uploaded by each television terminal playing the program;
and counting the number of all the acquired identity information to obtain the total number of all the identity information, so as to be used as the total number of the watching people.
Optionally, the step of obtaining the number of people watching the specific group of people watching the specific program comprises:
controlling a television terminal which is playing a program to scan the identity information of mobile terminals of users around the television terminal in a preset time period;
acquiring all the identity information uploaded by each television terminal playing a specific program;
and identifying the users belonging to the specific crowd according to the identity information, and counting the identity information of the mobile terminals of the users belonging to the specific crowd to obtain the total number of the mobile terminals of the users belonging to the specific crowd to serve as the watching number of the specific crowd.
Optionally, the method further comprises:
acquiring the number of specific program terminals of a television terminal playing a specific program;
calculating the traditional audience rating of the specific program based on the television terminals, wherein the traditional audience rating is equal to the ratio of the number of the specific program terminals to the total number of the terminals of all the television terminals;
and comparing the traditional audience rating with the television audience rating of the specific crowd, and evaluating the height comparison result of the influence of the specific program on the specific crowd and the influence on the whole crowd of the user according to the comparison result.
In order to achieve the above object, the present invention further provides a system for evaluating tv audience rating based on specific crowd, comprising:
the first acquisition module is used for acquiring the number of playing terminals of the television terminal playing the program;
the second acquisition module is used for acquiring the total number of the watching groups of all users watching the television terminal;
the third acquisition module is used for acquiring the watching number of the specific crowd watching the specific program;
and the first evaluation module is used for evaluating the television audience rating of the specific crowd watching the specific program according to the number of the playing terminals, the total number of the watching crowds and the number of the watching crowds of the specific crowd.
Optionally, the first evaluation module comprises:
a first prediction unit for predicting the whole user number C of the whole user group according to the number of the playing terminals, the total number of the watching people groups and the whole terminal number of all the television terminals0；
Wherein, C1Is the total number of people watching the population, T1For the number of the playing terminals, T0The number of the terminals is the whole number;
a second prediction unit, configured to predict the total population C of the specific population of the total population of the user according to the total number of the terminals and a pre-obtained percentage of the specific population of the social population2；
C2＝C0*e
Wherein e is the pre-acquired proportion of the specific population in the social population;
the evaluation unit is used for evaluating the specific crowd television audience rating Ar of the specific crowd watching the specific program according to the watching number of the specific crowd and the whole number of the specific crowd;
wherein, C3The number of people watched for the particular population.
Optionally, the second obtaining module includes:
the first control unit is used for controlling the television terminal which plays the program to scan the identity information of the mobile terminals of the users around the television terminal in a preset time period;
the first acquisition unit is used for acquiring all the identity information uploaded by each television terminal playing a program;
and the first statistical unit is used for counting the number of all the acquired identity information to obtain the total number of all the identity information, and the total number is used as the total number of the watching people.
Optionally, the third obtaining module includes:
the second control unit is used for controlling the television terminal which plays the program to scan the identity information of the mobile terminals of the users around the television terminal in a preset time period;
the second acquisition unit is used for acquiring all the identity information uploaded by each television terminal playing a specific program;
and the second counting unit is used for identifying the users belonging to the specific crowd according to the identity information, counting the identity information of the mobile terminals of the users belonging to the specific crowd, and obtaining the total number of the mobile terminals of the users belonging to the specific crowd to serve as the watching number of the specific crowd.
Optionally, the method further comprises:
the fourth acquisition module is used for acquiring the number of the specific program terminals of the television terminal playing the specific program;
the calculation module is used for calculating the traditional audience rating of the specific program based on the television terminals, wherein the traditional audience rating is equal to the ratio of the number of the specific program terminals to the whole number of the terminals of all the television terminals;
and the second evaluation module is used for comparing the traditional audience rating with the television audience rating of the specific crowd and evaluating the height comparison result of the influence of the specific program on the specific crowd and the influence on the whole crowd of the user according to the comparison result.
The invention has the following beneficial effects:
the invention provides a television audience rating evaluation method and an evaluation system based on a specific crowd, which can evaluate the television audience rating of the specific crowd watching a specific program, compare the traditional audience rating with the television audience rating of the specific crowd, and evaluate the height and height comparison result of the influence of the specific program on the specific crowd and the influence on the whole crowd of users according to the comparison result. The advertisement operator can perform advertisement putting aiming at the specific crowd based on the evaluated television audience rating of the specific crowd or the evaluation result so as to improve the advertisement putting effect.
Drawings
Fig. 1 is a flowchart of a method for providing tv ratings of a specific group of people according to an embodiment of the present invention;
fig. 2 is a flowchart of a method for evaluating tv audience ratings based on specific groups according to a second embodiment of the present invention;
fig. 3 is a block diagram illustrating a television audience rating system based on specific groups according to a second embodiment of the present invention.
Detailed Description
In order to make those skilled in the art better understand the technical solution of the present invention, a specific-crowd-based tv audience rating assessment method and system provided by the present invention are described in detail below with reference to the accompanying drawings.
The television terminal in the invention is an intelligent television terminal which can carry out data transmission with the evaluation system provided by the invention.
Fig. 1 is a flowchart of a method for providing tv ratings of a specific group of people according to an embodiment of the present invention, as shown in fig. 1, the evaluation method is based on a corresponding evaluation system, and the evaluation method includes:
and step S1, acquiring the number of the playing terminals of the television terminal playing the program.
In step S1, the evaluation system may monitor the operating conditions of all the television terminals, so as to obtain the operating conditions of each monitored television terminal, including: a play state, a standby state, and a power off state.
In addition, the evaluation system may also determine the program content currently being played by the terminal in the playing state. Specifically, station caption information (or channel information) in a playing picture of the television terminal is obtained, and then Program content currently played in the channel is determined from a corresponding Electronic Program Guide (EPG).
Of course, in this embodiment, other methods may also be used to obtain the program content being played by the television terminal, which are not described herein again. All of which shall fall within the scope of protection of the present invention.
And step S2, acquiring the total number of the watching groups of all users watching the television terminal.
Optionally, step S2 includes:
step S201, controlling the television terminal playing the program to scan the identity information of the mobile terminals of the users around the television terminal within a preset time period.
In the invention, the television terminal has a wireless communication function (such as WIFI communication and Bluetooth communication), can be in wireless connection and data communication with a mobile terminal (such as a mobile phone) located in a predetermined range around the television terminal, and can acquire identity information of the mobile terminal. Optionally, the identity information includes: at least one of MAC address, IMEI code, mobile phone number and IP address of the mobile terminal. In this embodiment, if a certain television terminal acquires the identity information of the N mobile terminals in a wireless scanning manner, it may be determined that N users watch a program played by the television terminal.
The evaluation system may send a scanning instruction to the television terminal playing the program to control the television terminal playing the program to scan the identity information of the mobile terminals of the users around the television terminal within a preset time period (for example, 5 s). The length of the preset time period can be set and adjusted according to actual needs.
It should be noted that, the manner in which the television terminal acquires the identity information of the mobile terminal in the wireless scanning manner is only an example of the present invention, which does not limit the technical solution of the present invention, and other manners may also be adopted in the present invention to acquire the identity information, which all belong to the protection scope of the present invention.
Step S202, all identity information uploaded by each television terminal playing the program is obtained.
And S203, counting the number of all the acquired identity information to obtain the total number of all the identity information, wherein the total number is used as the total number of the watching people.
In step S202 and step S203, the evaluation system sorts and counts the identity information uploaded by each television terminal that is playing the program to obtain the total number of all the identity information, and the total number is used as the total number of the watching groups of all the users watching the television terminal.
And step S3, acquiring the watching number of the specific crowd watching the specific program.
In the present invention, a "program" refers to a content played back on a television terminal from an arbitrary time point within an arbitrary time period, and a "specific program" refers to a certain program or a program played back on a certain specific channel.
Optionally, step S3 includes:
step S301, controlling the television terminal playing the program to scan the identity information of the mobile terminals of the users around the television terminal within a preset time period.
For the description of step S301, refer to the foregoing description of step S201, and will not be described herein again. Of course, after step S201 is performed in step S2, step S301 need not be performed in step S3.
Step S302, all identity information uploaded by each television terminal playing a specific program is obtained.
In step S301, the evaluation system may identify the programs (channels) played by the tv terminals in the playing state, so as to screen out the tv terminals playing a specific program.
In step S302, all the identity information uploaded by each tv terminal playing a specific program can be obtained in the following two ways. Firstly, all identity information uploaded by each television terminal playing a program is obtained, and then the identity information uploaded by each television terminal playing a specific program is screened out. Secondly, screening out each television terminal playing the specific program, and only controlling each television terminal playing the specific program to upload the acquired identity information.
And S303, identifying the users belonging to the specific crowd according to the identity information, and counting the identity information of the mobile terminals of the users belonging to the specific crowd to obtain the total number of the mobile terminals of the users belonging to the specific crowd as the watching number of the specific crowd.
In the invention, a user portrait of each user is generated in advance according to the historical internet surfing behavior of the mobile terminal of each user in the whole user crowd, and a corresponding relation table of the identity information of the mobile terminal and the user portrait is established, wherein the user portrait comprises a plurality of characteristic information of the corresponding user. The correspondence table is stored in the evaluation system in advance.
In step S303, the evaluation system may identify the users belonging to the specific group according to the received identity information uploaded by each television terminal playing the specific program and the pre-stored correspondence table. The specific group in the present invention refers to a user whose user profile includes one or more specific feature information.
Then, the evaluation system counts the identified identity information of the mobile terminals of the users belonging to the specific crowd to obtain the total number of the mobile terminals of the users belonging to the specific crowd, and the total number is used as the watching number of the specific crowd watching the specific program.
It should be noted that the above technical means for generating the user image according to the historical internet surfing behavior of the mobile terminal of each user only plays an illustrative role, and does not limit the technical solution of the present invention. In the invention, other methods can be adopted to obtain the user portrait and establish the corresponding relationship between the identity information and the user message, which all belong to the protection scope of the invention.
And step S4, evaluating the television audience rating of the specific crowd watching the specific program according to the number of the playing terminals, the total number of the watching crowds and the watching number of the specific crowd.
Optionally, step S4 includes:
step S401, predicting the whole number of users of the whole user population according to the number of the playing terminals, the total number of people watching the population and the whole number of terminals of all the television terminals.
In the invention, the number ratio of the watching crowd watching the television terminal in the whole crowd of the user is considered to be approximately equal to the terminal number ratio of the television terminal playing the program in all the television terminals obtained through statistics. That is to say that the first and second electrodes,
based on the above principle, in step S401, the total number C of users is predicted according to the following formula0：
Wherein, C1To watch the population, T1For the number of playing terminals, T0The number of the terminals is the whole number.
The total number of users C of the total group of users predicted in step S4010The number of the users may deviate from the actual number of the users, but the number of the users can reflect the number of the users to a certain extent.
And S402, predicting the whole number of the specific crowd in the whole crowd of the user according to the whole number of the terminals and the pre-acquired proportion of the specific crowd in the social crowd.
In step S402, the total population C of the specified population of the total population of users is predicted according to the following formula2：
C2＝C0*e……(2)
Wherein e is the pre-acquired proportion of the specific population in the social population, and the proportion can be data obtained by counting the number of users with specific characteristic information in the process of generating the user portrait of each user in the whole population of the users, or can be statistical data obtained by other ways.
The total number C of the specified group among the total group of the users predicted in step S4022The number of the specific population in the whole population of the user can be reflected to a certain extent.
And S403, evaluating the television audience rating of the specific crowd watching the specific program according to the watching number of the specific crowd and the whole number of the specific crowd.
In step S403, the specific crowd tv rating Ar of the specific crowd watching the specific program is evaluated according to the following formula.
Wherein, C3The number of persons who watch the specific group acquired in step S3.
Through the steps S401 to S403, the tv rating of the specific crowd watching the specific program can be estimated, and the tv rating of the specific crowd can reflect the influence and value of the specific program on the specific crowd to a certain extent, wherein the larger the tv rating of the specific crowd watching the specific program is, the larger the influence and value of the specific program on the specific crowd is. The advertisement operator can select a program with relatively large influence for advertisement putting aiming at a specific crowd based on the evaluation result so as to improve the advertisement putting effect.
In order to facilitate a better understanding of the technical solutions of the present invention for those skilled in the art, a description will be given below with reference to a specific example. It is assumed that the number T of playback terminals acquired in step S113000000, the total number of people C of the viewer population obtained in the step S218000000 persons, the watching number C of the specific group acquired in the step S33200000 persons, the total number of terminals T obtained in step S401 in advance0Is 10000000, and the percentage e of the specific population among the social population acquired in advance in step S402 is 30%.
The total number of users C of the total user population is predicted by the formula (1) in step S4010Is equal to
A human; the total population C of the specific population among the total population of the users is predicted by the formula (2) in the step S4022Equal to 8000000 people; the specific crowd tv rating Ar of the specific crowd watching the specific program is estimated to be equal to 2.5% by the formula (3) in step S403, and the value of the specific crowd tv rating can reflect the influence and value of the specific program on the specific crowd.
Fig. 2 is a flowchart of a method for evaluating tv audience ratings based on specific groups according to a second embodiment of the present invention, as shown in fig. 2, the method not only includes steps S1 through S4 in the first embodiment, but also includes: in steps S5 to S7, reference may be made to the description of steps S1 to S4 in the present embodiment, and only steps S5 to S7 will be described below.
Different from the first embodiment, in the present embodiment, not only the magnitude of the tv audience rating of the specific crowd can be evaluated, but also the influence of the specific program on the specific crowd can be compared with the influence of the specific program on the whole crowd of the user.
Specifically, step S5 is to obtain the number of specific program terminals of the television terminal that is playing the specific program.
The TV terminals playing the specific program can be screened out from the TV terminals playing the specific program by means of station logo identification, channel number identification and the like, and the number T of the specific program terminals can be obtained after statistics2。
It should be noted that the above-mentioned case that the step S5 is executed after the step S4 is only for illustrative purposes, and the technical solution of the present invention is not limited thereto, and in the present invention, the step S5 may be executed before the step S4. For example, step S5 is performed simultaneously with step S1, that is, the number of terminals of a specific program is counted while the number of terminals of a broadcast is counted.
And step S6, calculating the traditional audience rating of the specific program based on the television terminal.
In step S6, the number of terminals T is determined according to the specific program2Number of units with terminal T0The conventional audience rating of the specific program based on the television terminal is calculated, wherein the conventional audience rating is equal to the ratio of the number of terminals of the specific program to the whole number of the terminals.
And step S7, comparing the traditional audience rating with the television audience rating of the specific crowd, and evaluating the height comparison result of the influence of the specific program on the specific crowd and the influence on the whole crowd of the user according to the comparison result.
In step S7, the conventional rating of the specific program based on the tv terminal calculated in step S7 is compared with the tv rating of the specific group of persons watching the specific program calculated in step S4. If the traditional audience rating based on the television terminal is smaller than the television audience rating of the specific crowd, the influence of the specific program on the specific crowd can be evaluated to be higher than the influence on the whole crowd of the user; if the traditional audience rating based on the television terminal is larger than the television audience rating of the specific crowd, the influence of the specific program on the specific crowd can be evaluated to be lower than the influence on the whole crowd of the user. If the traditional audience rating based on the television terminal is equal to the television audience rating of the specific crowd, the influence of the specific program on the specific crowd can be evaluated to be equal to the influence on the whole crowd of the user.
The advertisement operator can also select programs with the traditional audience rating smaller than the television audience rating of the specific crowd based on the comparison result to carry out advertisement putting aiming at the specific crowd so as to improve the advertisement putting effect.
Fig. 3 is a block diagram of a specific-crowd-based tv audience rating evaluation system according to a second embodiment of the present invention, and as shown in fig. 3, a user of the evaluation system is configured to implement the evaluation methods in the first and second embodiments, where the evaluation system includes: a first obtaining module 1, a second obtaining module 2, a third obtaining module 3 and a first evaluating module 4.
The first obtaining module 1 is configured to obtain the number of playing terminals of a television terminal that is playing a program.
The second obtaining module 2 is used for obtaining the total number of the watching groups of all users watching the television terminal.
The third obtaining module 3 is used for obtaining the watching number of the specific crowd watching the specific program.
The first evaluation module 4 is used for evaluating the specific crowd television audience rating of the specific crowd watching the specific program according to the number of the playing terminals, the total number of the watching crowds and the watching number of the specific crowd.
The first obtaining module 1 in this embodiment is configured to execute step S1 in the above embodiment, the second obtaining module 2 is configured to execute step S2 in the above embodiment, the third obtaining module 3 is configured to execute step S3 in the above embodiment, and the first evaluating module 4 is configured to execute step S4 in the above embodiment. For the specific working process of each module, reference may be made to the corresponding contents in the above-mentioned first embodiment, and details are not described here.
The technical scheme of the invention can realize the television audience rating of the specific crowd watching the specific program, and the television audience rating of the specific crowd can reflect the influence and the value of the specific program on the specific crowd to a certain extent, wherein the larger the television audience rating of the specific crowd watching the specific program is, the larger the influence and the value of the specific program on the specific crowd are shown. The advertisement operator can select a program with relatively large influence for advertisement putting aiming at a specific crowd based on the evaluation result so as to improve the advertisement putting effect.
Optionally, the first evaluation module 4 comprises: a first prediction unit 401, a second prediction unit 402 and an evaluation unit 403.
The first prediction unit 401 is configured to predict the total number C of the users of the total user population according to the number of the playing terminals, the total number of the watching people, and the total number of the terminals of all the television terminals0。
Wherein, C1To watch the population, T1For the number of playing terminals, T0The number of the terminals is the whole number.
The second prediction unit 402 is configured to predict the whole number C of the specific population of the whole user population according to the whole number of the terminals and the pre-obtained proportion of the specific population of the social population2。
C2＝C0*e
Wherein e is the pre-acquired proportion of a specific population in the social population.
The evaluation unit 403 is configured to evaluate the specific crowd tv audience rating Ar of the specific crowd watching the specific program according to the watching number of the specific crowd and the whole number of the specific crowd.
Wherein, C3The number of people watched for a particular group of people.
It should be noted that, in this embodiment, the first prediction unit 401 is configured to execute the step S401 in the first embodiment, the second prediction unit 402 is configured to execute the step S402 in the first embodiment, and the evaluation unit 403 is configured to execute the step S403 in the first embodiment.
Optionally, the second obtaining module 2 includes: a first control unit 201, a first acquisition unit 202 and a first statistical unit 203.
The first control unit 201 is configured to control the television terminal that is playing the program to scan the identity information of the mobile terminals of the users located around the television terminal within a preset time period.
The first obtaining unit 202 is configured to obtain all identity information uploaded by each television terminal that is playing a program.
The first statistical unit 203 is configured to count the number of all acquired identity information to obtain the total number of all identity information, so as to serve as the total number of people watching the group.
Optionally, the third obtaining module 3 includes: a second control module 301, a second obtaining unit 302 and a second statistical unit 303.
The second control unit 301 is configured to control the television terminal that is playing the program to scan the identity information of the mobile terminals of the users located around the television terminal within a preset time period.
The second obtaining unit 302 is configured to obtain all identity information uploaded by each television terminal that is playing a specific program.
The second counting unit 303 is configured to identify users belonging to a specific group according to the identity information, and count the identity information of the mobile terminals of the users belonging to the specific group to obtain the total number of the mobile terminals of the users belonging to the specific group, so as to serve as the number of people watched by the specific group.
In this embodiment, the first control unit 201 and the second control unit 301 may be the same control unit, and the first obtaining unit 202 and the second obtaining unit 302 may be integrated into one obtaining unit.
It should be noted that, in this embodiment, the first control unit 201 is configured to execute the step S201 in the first embodiment, the first obtaining unit 202 is configured to execute the step S202 in the first embodiment, the first counting unit 203 is configured to execute the step S203 in the first embodiment, the second control module 301 is configured to execute the step S301 in the first embodiment, the second obtaining unit 302 is configured to execute the step S302 in the first embodiment, and the second counting unit 303 is configured to execute the step S303 in the first embodiment. For a specific working process, reference may be made to corresponding contents in the first embodiment, and details are not described here.
Further optionally, the system for assessing tv audience ratings based on specific groups of people further comprises: a fourth acquisition module 5, a calculation module 6 and a second evaluation module 7.
The fourth obtaining module 5 is configured to obtain the number of terminals of the specific program of the television terminal that is playing the specific program.
The calculating module 6 is configured to calculate a traditional audience rating of the specific program based on the television terminals, where the traditional audience rating is equal to a ratio of the number of the specific program terminals to the total number of the terminals of all the television terminals.
The second evaluation module 7 is used for comparing the traditional audience rating with the television audience rating of the specific crowd and evaluating the height comparison result of the influence of the specific program on the specific crowd and the influence on the whole crowd of the user according to the comparison result.
The fourth acquiring module 5 in the present embodiment is configured to execute step S5 in the above embodiment, the calculating module 6 is configured to execute step S6 in the above embodiment, and the second evaluating module 7 is configured to execute step S7 in the above embodiment. For the specific working process of each module, reference may be made to the corresponding contents in the above-mentioned first embodiment, and details are not described here.
The third embodiment of the invention provides a television audience rating evaluation system based on a specific crowd, which can evaluate the television audience rating of the specific crowd watching a specific program, compare the traditional audience rating with the television audience rating of the specific crowd, and evaluate the height ratio comparison result of the influence of the specific program on the specific crowd and the influence on the whole crowd of users according to the comparison result. The advertisement operator can perform advertisement putting aiming at the specific crowd based on the evaluated television audience rating of the specific crowd or the evaluation result so as to improve the advertisement putting effect.
It will be understood that the above embodiments are merely exemplary embodiments taken to illustrate the principles of the present invention, which is not limited thereto. It will be apparent to those skilled in the art that various modifications and improvements can be made without departing from the spirit and substance of the invention, and these modifications and improvements are also considered to be within the scope of the invention.
Claims (8)
1. A method for assessing television ratings based on a specified population, comprising:
acquiring the number of playing terminals of a television terminal playing a program;
acquiring the total number of watching people of all users watching the television terminal;
acquiring the watching number of a specific crowd of the specific crowd watching a specific program;
according to the number of the playing terminals, the total number of the watching crowds and the number of the watching crowds of the specific crowd, evaluating the television audience rating of the specific crowd watching the specific program, and comprising the following steps of:
predicting the whole number C of the users of the whole user population according to the number of the playing terminals, the total number of the watching people and the whole number of the terminals of all the television terminals0；
Wherein, C1Is the total number of people watching the population, T1For the number of the playing terminals, T0The number of the terminals is the whole number;
predicting the whole number C of the specific population in the whole user population according to the whole number of the terminals and the pre-obtained proportion of the specific population in the social population2；
C2＝C0*e
Wherein e is the pre-acquired proportion of the specific population in the social population;
estimating the television audience rating Ar of the specific population watching the specific program according to the watching number of the specific population and the whole number of the specific population;
wherein, C3The number of people watched for the particular population.
2. The method of claim 1, wherein the step of obtaining the population of the viewer population of all users watching the tv terminal comprises:
controlling a television terminal which is playing a program to scan the identity information of mobile terminals of users around the television terminal in a preset time period;
acquiring all the identity information uploaded by each television terminal playing the program;
and counting the number of all the acquired identity information to obtain the total number of all the identity information, so as to be used as the total number of the watching people.
3. The method of claim 1, wherein the step of determining the number of people watching the specific population of the specific population watching the specific program comprises:
controlling a television terminal which is playing a program to scan the identity information of mobile terminals of users around the television terminal in a preset time period;
acquiring all the identity information uploaded by each television terminal playing a specific program;
and identifying the users belonging to the specific crowd according to the identity information, and counting the identity information of the mobile terminals of the users belonging to the specific crowd to obtain the total number of the mobile terminals of the users belonging to the specific crowd to serve as the watching number of the specific crowd.
4. The method for crowd-specific based tv ratings assessment according to any one of claims 1-3, further including:
acquiring the number of specific program terminals of a television terminal playing a specific program;
calculating the traditional audience rating of the specific program based on the television terminals, wherein the traditional audience rating is equal to the ratio of the number of the specific program terminals to the total number of the terminals of all the television terminals;
and comparing the traditional audience rating with the television audience rating of the specific crowd, and evaluating the height comparison result of the influence of the specific program on the specific crowd and the influence on the whole crowd of the user according to the comparison result.
5. A system for crowd-specific based rating of television viewers, comprising:
the first acquisition module is used for acquiring the number of playing terminals of the television terminal playing the program;
the second acquisition module is used for acquiring the total number of the watching groups of all users watching the television terminal;
the third acquisition module is used for acquiring the watching number of the specific crowd watching the specific program;
the first evaluation module is used for evaluating the television audience rating of the specific crowd watching the specific program according to the number of the playing terminals, the total number of the watching crowds and the watching number of the specific crowd, and comprises the following steps:
a first prediction unit for predicting the whole user number C of the whole user group according to the number of the playing terminals, the total number of the watching people groups and the whole terminal number of all the television terminals0；
Wherein, C1Is the total number of people watching the population, T1For the number of the playing terminals, T0The number of the terminals is the whole number;
a second prediction unit for predicting the number of terminals according to the total number of terminalsThe total number C of the specific population in the user total population is predicted according to the amount of the specific population in the social population obtained in advance2；
C2＝C0*e
Wherein e is the pre-acquired proportion of the specific population in the social population;
the evaluation unit is used for evaluating the specific crowd television audience rating Ar of the specific crowd watching the specific program according to the watching number of the specific crowd and the whole number of the specific crowd;
wherein, C3The number of people watched for the particular population.
6. The system of claim 5, wherein the second module comprises:
the first control unit is used for controlling the television terminal which plays the program to scan the identity information of the mobile terminals of the users around the television terminal in a preset time period;
the first acquisition unit is used for acquiring all the identity information uploaded by each television terminal playing a program;
and the first statistical unit is used for counting the number of all the acquired identity information to obtain the total number of all the identity information, and the total number is used as the total number of the watching people.
7. The system of claim 5, wherein the third module comprises:
the second control unit is used for controlling the television terminal which plays the program to scan the identity information of the mobile terminals of the users around the television terminal in a preset time period;
the second acquisition unit is used for acquiring all the identity information uploaded by each television terminal playing a specific program;
and the second counting unit is used for identifying the users belonging to the specific crowd according to the identity information, counting the identity information of the mobile terminals of the users belonging to the specific crowd, and obtaining the total number of the mobile terminals of the users belonging to the specific crowd to serve as the watching number of the specific crowd.
8. The crowd-specific based television audience rating system of any of claims 5-7, further comprising:
the fourth acquisition module is used for acquiring the number of the specific program terminals of the television terminal playing the specific program;
the calculation module is used for calculating the traditional audience rating of the specific program based on the television terminals, wherein the traditional audience rating is equal to the ratio of the number of the specific program terminals to the whole number of the terminals of all the television terminals;
and the second evaluation module is used for comparing the traditional audience rating with the television audience rating of the specific crowd and evaluating the height comparison result of the influence of the specific program on the specific crowd and the influence on the whole crowd of the user according to the comparison result.
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| CN1889675A (en) * | 2006-07-11 | 2007-01-03 | 李世平 | Digital television system audience watching data collecting, statistic system and method |
| CN102655607A (en) * | 2011-03-04 | 2012-09-05 | 富士通株式会社 | Method and device for counting audience rating of target audiences |
| CN104079989A (en) * | 2014-06-30 | 2014-10-01 | 北京酷云互动科技有限公司 | Television program associated information push method, equipment and system |
| CN104811810A (en) * | 2015-03-23 | 2015-07-29 | 四川长虹电器股份有限公司 | Real-time regional audience rating and audience share statistical system based on intelligent television and method thereof |
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| US9199165B2 (en) * | 2013-07-16 | 2015-12-01 | Microsoft Corporation | Game clip popularity based control |
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| CN1889675A (en) * | 2006-07-11 | 2007-01-03 | 李世平 | Digital television system audience watching data collecting, statistic system and method |
| CN102655607A (en) * | 2011-03-04 | 2012-09-05 | 富士通株式会社 | Method and device for counting audience rating of target audiences |
| CN104079989A (en) * | 2014-06-30 | 2014-10-01 | 北京酷云互动科技有限公司 | Television program associated information push method, equipment and system |
| CN104811810A (en) * | 2015-03-23 | 2015-07-29 | 四川长虹电器股份有限公司 | Real-time regional audience rating and audience share statistical system based on intelligent television and method thereof |
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