KR101770958B1 - Method for calculating real watched ratio of advertisement based on real time of seconds - Google Patents
Method for calculating real watched ratio of advertisement based on real time of seconds Download PDFInfo
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- KR101770958B1 KR101770958B1 KR1020150152045A KR20150152045A KR101770958B1 KR 101770958 B1 KR101770958 B1 KR 101770958B1 KR 1020150152045 A KR1020150152045 A KR 1020150152045A KR 20150152045 A KR20150152045 A KR 20150152045A KR 101770958 B1 KR101770958 B1 KR 101770958B1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
- H04H60/46—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising users' preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/2547—Third Party Billing, e.g. billing of advertiser
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- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
More particularly, the present invention relates to an advertisement analysis technique, and more particularly, to a method and apparatus for collecting audience information in seconds in real time and classifying a fully watched advertisement broadcast that has been watched for a predetermined time, The present invention relates to a method for calculating a billing rate for a commercial and a method for calculating a billing rate for a commercial.
According to another aspect of the present invention, there is provided a method of broadcasting a broadcast program, the method comprising: broadcasting a broadcast including a commercial broadcast based on commercial schedule information, A viewing information transmission step of transmitting, in the individual viewing terminal, real-time viewing information viewed by the broadcasting to a viewing information collecting unit; Collecting audience information received from a plurality of audience terminals in a audience information collecting unit and transmitting the gathered audience information to an audience rating analyzing unit; And an audience rating analyzing unit for extracting advertisement information viewed by the channel in comparison with the audience information and the advertisement schedule information received from the audience information collecting unit in real time and analyzing the audience rating for a predetermined advertisement broadcast Wherein the viewing information includes a viewing terminal unique number, viewing channel information, and viewing time information, and the viewing terminal transmits viewing information in seconds in real time.
Description
More particularly, the present invention relates to an advertisement analysis technique, and more particularly, to a method and apparatus for collecting audience information in seconds in real time and classifying a fully watched advertisement broadcast that has been watched for a predetermined time, The present invention relates to a method for calculating a billing rate for a commercial and a method for calculating a billing rate for a commercial.
In general, broadcasting is to provide the viewer with broadcasts transmitted from the same place as the broadcasting station through the television.
(Terrestrial, satellite, etc.), cable TV, IPTV, satellite broadcasting, DMB broadcasting, wireless broadcasting, and so on. Smart TV broadcasting provided by smart terminals, personal internet broadcasting, and the like.
Of course, the user enjoys broadcasting in various ways such as a general television receiver, a broadcasting device using a set-top box for broadcasting, a DMB broadcasting receiver, and reception of broadcasting using a smart phone or a tablet PC.
In recent years, most of the broadcasting has been changed from the conventional analog system to digital broadcasting, and such digital broadcasting has an advantage of providing various information to broadcast information to be transmitted.
On the other hand, in the case of collecting and estimating the ratings for most broadcasts, since the sample survey method is used, it is possible to calculate the audience rating even after a considerable time has elapsed since the actual broadcast, have.
Especially, in addition to general broadcasting, it is not easy to accumulate ratings on commercials broadcasted for a very short period of time, and it is difficult to calculate advertising charges reflecting viewer ratings.
Generally, since the advertisement cost is calculated and settled in addition to the broadcast service, it is difficult to reflect the advertisement charge according to the advertisement type.
In order to solve the above problems, the present invention collects information viewed in real time in real time even if it is an advertisement broadcast together with the broadcast, analyzing the audience information, and calculates the audience rating of the advertisement according to the actual audience information There is a purpose.
It is another object of the present invention to provide a method and system for analyzing an audience rating actually viewed from advertisement viewing information collected in seconds in real time, Audience rating analysis is done.
Another object of the present invention is to provide a variety of analysis data of the full screening advertisement broadcasting, and it is possible to provide various analysis data for the advertisement of the full screening by region, channel, broadcasting field, .
Yet another object of the present invention is to provide a fair billing system because advertisement billing reflecting the actual viewing rate of full-view advertisement broadcasting is applied.
According to another aspect of the present invention, there is provided a method of broadcasting a broadcast program, the method comprising the steps of: broadcasting a broadcast including advertisement broadcast based on advertisement schedule information in a broadcast transmission unit; A viewing information transmission step of transmitting viewing information viewed in real time from the individual viewing terminal to a viewing information collecting unit; Collecting audience information received from a plurality of audience terminals in a audience information collecting unit and transmitting the gathered audience information to an audience rating analyzing unit; And an audience rating analyzing unit for extracting advertisement information viewed by the channel in comparison with the audience information and the advertisement schedule information received from the audience information collecting unit in real time and analyzing the audience rating for a predetermined advertisement broadcast Wherein the viewing information includes a viewing terminal unique number, viewing channel information, and viewing time information, and the viewing terminal transmits the viewing information in real time in real time. And provides a method for calculating the audience.
In a preferred embodiment of the present invention, in the step of analyzing the real-time advertisement-specific viewership, the viewer-rating analyzing unit analyzes, for the viewing channel viewed through the single viewing terminal, The advertisement schedule schedule information includes time information of a commercial broadcast list and a time when a predetermined commercial broadcast is transmitted for each channel, In the audience rating analysis step, the audience rating analyzing unit calculates the audience terminal percentage of all the advertisement terminals for the extracted advertisement broadcasts, and calculates the audience rating for each advertisement channel for all advertisement terminals And a second step of performing a second step of performing a second step of performing a second step.
In a preferred embodiment of the present invention, in the step of analyzing the audience rating by the real-time advertisement, the audience rating analyzing unit analyzes the audience rating by the audience rating analyzing unit, And the predetermined threshold viewing time for full viewing is 5 seconds to 20 seconds, and the real-time viewing rate analysis step for each advertisement is classified into a full- The viewing rate analyzing unit analyzes the number of viewing terminals that watched a predetermined commercial broadcast with full viewing of all the viewing terminals, The ratio of one audience terminal; The number of channels that watched a predetermined advertisement broadcast with respect to all channels in full view, and the ratio of channels viewed in full view; The percentage distribution of the viewing terminal of the full viewing; And the distribution ratio of the viewing time to the total viewing time; The method comprising the steps of: a) generating a plurality of data based on a plurality of data;
In a preferred embodiment of the present invention, the method further includes an advertisement broadcasting charging step of adding an advertisement broadcasting charging to the fully viewed advertisement broadcasting in the real-time advertisement viewing rate analysis step. ≪ / RTI >
In a preferred embodiment of the present invention, the broadcast information including the advertisement broadcast based on the advertisement schedule information is displayed in real time with respect to the audience information viewed in real time through the individual view terminal, And an audience rating analyzing unit for extracting advertisement information and analyzing an audience rating for a predetermined advertisement broadcast, wherein the audience information includes a unique number of a viewing terminal, viewing channel information, and viewing time information, And a second generation unit adapted to generate a second generation of complete viewing and listening based on the second generation unit.
In a preferred embodiment of the present invention, the audience rating analyzing unit extracts a predetermined advertisement broadcast corresponding to the viewing time of the viewing channel with respect to the viewing schedule channel viewed through the single viewing terminal, And the advertisement schedule information includes time information of a commercial broadcast list and a time when a predetermined advertisement broadcast is transmitted for each channel, .
In a preferred embodiment of the present invention, the audience rating analyzing unit calculates the ratio of the audience terminals viewed among all the audience terminals to the extracted advertisement broadcasts, , And calculates a viewing ratio for each region.
In a preferred embodiment of the present invention, the audience rating analyzing unit classifies the viewing duration as a complete viewing when the viewing duration continuously watching one advertisement broadcast in a single channel of a single viewing terminal exceeds a predetermined threshold viewing time, And the predetermined threshold viewing time for full viewing is 5 seconds to 20 seconds. The system of claim 1, wherein the predetermined threshold viewing time for full viewing is 5 seconds to 20 seconds.
In a preferred embodiment of the present invention, the audience rating analyzing unit is configured to determine whether the viewer terminal, the channel, and the advertisement broadcast that watched the advertisement broadcast corresponding to the full- And the percentage of the viewing terminal watched by full viewing; The number of channels that watched a predetermined advertisement broadcast with respect to all channels in full view, and the ratio of channels viewed in full view; The percentage distribution of the viewing terminal of the full viewing; And the distribution ratio of the viewing time to the total viewing time; Based on a result of the analysis, the data of at least one of the plurality of data is calculated.
In a preferred embodiment of the present invention, the audience rating analyzing unit adds advertisement broadcasting fee to fully viewed advertisement broadcasting.
In a preferred embodiment of the present invention, the audience rating analyzer calculates rank information of a channel having a high full-view advertisement rate, and the audience rating analyzer calculates rank information of an advertisement broadcast having a high full- And a second embodiment of the present invention provides a complete viewing / listening system based on a second embodiment of the present invention.
According to the present invention configured as described above, the actual viewing rate of the advertisement broadcasting according to the actual viewing information requested by analyzing the viewing information by collecting the information viewed in real time in seconds, There is an effect that can be used.
In addition, another effect of the present invention is to analyze an audience rating actually viewed from advertisement viewing information collected in seconds in real time, to discriminate an advertisement broadcast of a full-viewing viewed for a predetermined time, Audience rating analysis is done.
Further, another effect of the present invention is to provide a variety of analysis data on the full-viewing advertisement broadcasting, and it is possible to provide various analysis data on the full-viewing advertisement broadcasting by region, channel, broadcasting field, .
Yet another effect of the present invention is that a fair billing system can be provided because the advertisement billing reflecting the actual viewing rate of the full-view advertisement broadcast is applied.
BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic configuration diagram of a second embodiment of a complete viewing and listening system according to the present invention.
FIG. 2 is a block diagram of a control system of a second embodiment of a complete viewing and listening system according to the present invention.
FIG. 3 is a flow chart of a second embodiment of a full-screen viewing and calculating method according to the present invention.
Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.
In other words, the second embodiment of the complete viewing and listening method based on the second embodiment of the present invention and the second embodiment of the complete viewing and listening system 20 according to the present invention can be applied to a broadcasting transmission unit A complete viewing and listening system 20 for analyzing broadcasting viewing information viewed from a server connected to the network in such an environment where broadcasting is performed and analyzing a predetermined viewing rate, .
As the configuration of the broadcast transmission unit 11 that transmits broadcasts in general, a broadcast transmission configuration according to a broadcast implementation that can be connected to a server as a network or a communication facility so that audience information of a viewer can be collected in real time, IPTV, smart broadcasting facilities, video provisioning facilities, cable TV facilities, and comprehensive broadcasting facilities that send out smart devices that can enjoy broadcasting or video contents by applications such as portable terminals and smart phones. In addition, in the case of personal internet broadcasting, since the viewing aggregation can be performed in real time, it can also be applied to such personal internet broadcasting. Also, since the broadcasting itself can receive real-time viewing information from the set-top box (broadcasting terminal) in a satellite broadcasting or a digital terrestrial (airwave) broadcast, which can transmit control information or response reply information to the broadcasting information to be transmitted though it is one- Satellite broadcasting or over-the-air broadcasting may also be applicable.
In response to this, the audio-visual terminal 12 may be an IPTV set-top box, a cable TV set-top box, or the like capable of bidirectional communication through a cable, a network, a LAN, Smart devices, satellite broadcast set-top boxes and digital terrestrial broadcast set-top boxes that can receive digital broadcasts. In addition, the viewing terminal 12 may be a set-top box in which a TV or a display device is separately provided, or a TV or a display device in a set-top box may be an integrated type.
Hereinafter, the second embodiment of the complete viewing and listening system based on the present invention will be described in detail. The first embodiment can be defined as the audience information targeted at the audience information transmitted in real time from the audience terminal 12. Thus, since it is based on the analysis of the audience information according to the present invention, it is possible to analyze the real-time view rate of the audience information viewed in real time, so that the data analysis is performed immediately after broadcasting. Accordingly, it is possible to provide more accurate viewing data having a considerable difference in time and accuracy from the audience rating survey as in the past.
In addition, since the information of these users is collected and analyzed in units of seconds, it is possible to perform detailed analysis on the advertisement of the advertisement that is advertised for a very short time, and particularly, And if it is watched for a certain period of time, it is assumed that it is fully perceived to the advertisement, and it is called "complete watching".
As described above, in the present invention, detailed analysis data on a fully watched commercial broadcast is provided, and an advertisement fee is calculated from the data, thereby providing a more objective and practical commercial billing system. Hereinafter, the detailed configurations will be described.
In this case, a broadcast transmission step (S10) for transmitting a broadcast including an advertisement broadcast based on the advertisement schedule information from the broadcast transmission unit 11 as a configuration for generating a full-view- .
In step S20, the viewing information transmitting unit 30 transmits the viewing information viewed in real time to the viewing information collecting unit 30 in the multiple viewing terminal 12 that viewed the broadcasting.
In addition, the second embodiment of the present invention is directed to a second embodiment of a full-screening and calculating system 20, And an audience rating analyzing unit 40 for extracting advertisement information viewed for each channel and analyzing an audience rating of a predetermined advertisement broadcast in comparison with schedule information.
Of course, the complete viewing / listening system 20 may be provided with a viewing information collecting unit 30 for receiving and collecting real-time viewing information from a plurality of viewing terminals 12. In addition, when the audience information collecting unit 30 is included, significant big data collected from the plurality of audience terminals 12 are processed and processed. Among the collected collected information, only the audience information related to the commercial broadcasting or the broadcasting to be transmitted is extracted And transmit it to the audience rating analyzing unit 40.
That is, the audience information collecting unit 30 collects the audience information received from the plurality of audience terminals 12 and transmits the collected audience information to the audience rating analyzing unit 40 (S30).
In addition, in the audience rating analyzing unit 40 of the complete viewing and listening system 20, in comparison with the audience information and the advertisement schedule information received in real time from the audience information collecting unit 30, (Step S40) of analyzing the viewer-by-real-time viewer-by-advertisement (step S40).
The above-mentioned viewing information includes the unique number of the viewing terminal 12, the viewing channel information, and the viewing time information. The viewing terminal 12 transmits the viewing information viewed in real time in seconds, , Thereby analyzing the practitioner information.
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In this way, the audience rating analyzing unit 40 of the full-screen viewing and calculating system that conducts the conduct analysis can accurately analyze information viewed in real and real-time.
In addition, in the step S40 of analyzing the viewership by real-time advertisement, the audience rating analyzing unit 40 analyzes the viewing schedule of the viewing channel viewed through the single viewing terminal 12, Extracts a predetermined advertisement broadcast corresponding to the time, and calculates a view duration time that is continued to be viewed.
Accordingly, the advertisement schedule information is the table information of the advertisement broadcasting according to the channel of the advertisement broadcasting to be broadcasted and the broadcasting according to the time, as compared with the broadcasting schedule transmission information through the broadcasting transmitting unit 11, An advertisement list, and time information of a predetermined advertisement broadcast for each channel.
Therefore, the audience rating analyzing unit 40 can compare the schedule information of the advertisement broadcasted and the audience information of each viewer's channel collected in real time to find the advertisement broadcast viewed on the predetermined channel at the corresponding time.
In the step S40 of analyzing the viewership according to the real-time advertisement, the rating analyzing unit 40 calculates the ratio of the viewing terminal 12 viewed among all the viewing terminals to the extracted advertisement broadcasting. That is, by analyzing the total viewing rate of the corresponding commercial broadcasting, it is possible to analyze real-time viewership by the executing agency.
In addition, the viewing rate for each channel is calculated for all the broadcasting terminals. Thus, since the advertisement viewing rate of the corresponding advertisement broadcasted actually can be examined in which channel, the advertisement can be organized by concentrating on the channel having a high viewing rate.
In addition, in the step of analyzing the viewer-by-real-time advertisement (S40), the viewer-view analyzing unit 40 determines whether a viewing duration of one advertisement broadcast continuously from a single channel of the single viewing terminal 12 exceeds a predetermined threshold viewing time If it exceeds, it is classified as complete viewing.
On the contrary, if the user does not reach the full view, the user is classified as incomplete.
Thus, the predetermined threshold viewing time for the complete viewing may be 5 seconds to 20 seconds. More preferably, the predetermined critical viewing time for the complete viewing in such commercial broadcasting may be selected to be approximately 15 seconds. This would be about 15 seconds or so, which would be enough to know about the ad.
Of course, depending on the content of the advertisement, the broadcasting expression, and the scenario of the commercial, there may be a considerable difference in viewers' understanding of the specific advertisement. However, if the time is too short such as 5 seconds or less, On the other hand, some advertisements are advertised to be imprinted in about a few seconds, and because there are advertisements that can be recognized in such a short time, if you give too much critical viewing time for more than 20 seconds, It is possible that reverse discrimination can be charged for advertisements that can be recognized by the advertiser.
In general, one advertisement may be broadcast for over one minute. In recent years, advertisements may be broadcast in a shorter period of time. Thus, the critical viewing time may be preferably about 15 seconds.
In order to judge that the advertisement broadcasted in this way is actually viewed by the viewer, the advertisement broadcast which is viewed over the predetermined critical viewing time is classified as full viewing, and the viewer, the channel It will extract various statistical data by star, region and time.
That is, in the step S40 of analyzing the viewer-by-real-time viewership according to the real-time advertisement, the viewer analysis unit 40 determines whether or not the viewer terminal 12, the channel, The number of the viewing terminals 12 that watched a predetermined commercial broadcast with full viewing and the ratio of viewing terminals viewed with full viewing are calculated. That is, it analyzes the ratio of viewers of the entire advertisement in advance, and calculates the number of viewer terminals that watched the fully watched advertisement broadcast, thereby calculating the viewer who is truly requested. The real audience rating of the corresponding commercial broadcasting can be used by calculating the viewer ratio of the full-viewing watermark that is requested to be performed.
Next, the audience rating analyzer 40 calculates the number of channels that watched a predetermined advertisement broadcast with respect to all channels and the channel ratio that watched the advertisement broadcast by full viewing.
Therefore, it is possible to calculate the number of channels that are fully watched, or the ratio of channels that are fully watched with respect to the advertisement, and the preferred channel by time or period may be selected in addition to the time ratio described later.
In addition, the rating information analyzing unit 40 may calculate rank information of a channel having a high full-screen advertisement ratio, and concentrate the advertisement on a channel having a high full-screen viewing ratio for the advertisement.
In addition, such information may be transmitted to an advertiser so that the advertisement rate for the channel or the advertisement charge can be differentiated.
Then, the rating information analyzing unit 40 calculates the rank information of the advertisement broadcasting having a high full-viewing ratio. Prior to the calculation of the advertisement broadcast rank, the advertisement broadcasts are performed according to the characteristics by determining the ranking of the advertisement broadcasts that are fully viewed according to the timing, the channel, or the contents of the broadcasts together.
Particularly, in the case of calculating the advertisement ranking in correspondence with the advertisement field, the advertisement field such as the automobile, the cosmetics, the smart phone, the electronic product, the timing, the channel, and the broadcasting broadcasted together, , And the advertising fee will be calculated by reflecting this.
In addition, the audience rating analyzing unit 40 calculates the regional distribution ratio of the full-viewing audience terminal 12. Thus, it is possible to appropriately set the advertisement broadcasting in the area according to the viewership rate of the fully viewed advertisement broadcasting in which area.
Furthermore, the audience rating analyzing unit 40 calculates the distribution ratio of the viewing time period to the total viewing time. Therefore, it is possible to compose the advertisement intensively by calculating the ratio of the enforcement ratio at which time the advertisement broadcasting having the complete viewing is high.
In addition, the viewing rate analyzing unit 40 reflects the number of channels that watched a predetermined advertisement broadcast through the full viewing by the real-time advertisement audience rating analyzing step S40, and broadcasts the advertisement broadcasting fee to the fully- (Step S50). Particularly, the audience rating analyzing unit 40 may be able to differentiate advertisement billing for each advertisement having a high rate of fully viewed.
Therefore, it is possible to apply a generally known method such as a broadcasting advertisement billing rate or a billing condition. In this way, in the case of a commercial having a high full-view ratio, the advertisement charge is calculated differently for the broadcast or field broadcasted by the region, the advertisement content, and the broadcast time, and the calculated charge is immediately applied By calculating the optimal billing rate for the commercial broadcasting which is performed in real time and the full viewing of the broadcasting company for the commercial broadcasting being broadcast in real time, It is possible to have a system.
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. The technical idea of the present invention should not be construed as being limited.
11: broadcasting transmission unit 12:
20: a complete viewing and listening system 30: a viewing information collecting unit
40:
Claims (10)
A viewing information transmission step of transmitting viewing information viewed in real time from the individual viewing terminal to a viewing information collecting unit;
Collecting audience information received from a plurality of audience terminals in a audience information collecting unit and transmitting the gathered audience information to an audience rating analyzing unit; And
The viewer rating analyzing unit extracts the advertisement information viewed by each channel in comparison with the audience information and the advertisement schedule information transmitted from the audience information collecting unit in real time and compares the viewer rating per real- A method for full-view generation calculation including an analysis step,
The viewing information includes a viewing terminal unique number, viewing channel information, and viewing time information. The viewing terminal transmits viewing information in real time in seconds,
The step of analyzing the real-time advertisement according to the advertisement includes analyzing, by the audience analysis unit, a predetermined advertisement broadcast corresponding to the viewing time of the viewing channel with respect to the viewing channel viewed through the single viewing terminal And calculates the duration of the viewing that continued to be watched,
The advertisement schedule information includes an advertisement list and time information of a predetermined advertisement broadcast for each channel,
The step of analyzing the real-time advertisement-specific viewership may include: calculating, by the audience analyzing unit, the ratio of the audience terminals viewed among all the audience terminals with respect to the extracted advertisement broadcasts; Calculates the viewing rate,
Wherein the analyzing step of analyzing the real-time advertisement by the audience analyzing unit classifies the viewing duration into a complete viewing when the viewing duration continuously watching one advertisement broadcast in a single channel of a single viewing terminal exceeds a predetermined threshold viewing time, If it is not fully watched and watched, it is classified as incomplete watched.
The predetermined threshold viewing time for complete viewing is 5 seconds to 20 seconds,
Wherein the step of analyzing the viewer-
Wherein the viewing rate analyzing unit analyzes, for the viewing terminal, the channel, and the advertisement broadcast that watched the advertisement corresponding to the full viewing,
Data on the number of viewing terminals that watched a predetermined advertisement broadcast with respect to the entire viewing terminal in full view and the viewing terminal terminal rate viewed in full viewing;
Data of the number of channels viewed with full viewing of a predetermined commercial broadcast for all the channels and data of channel ratios watched with full viewing;
Data of the local distribution ratio of the viewing terminal of the complete viewing; And
Data of the distribution ratio of the viewing time to the total viewing time;
Based on the result of the second step.
Further comprising an advertisement broadcasting charging step of adding an advertisement broadcasting fee to the fully viewed advertisement broadcasting in the real-
The rating information analyzing unit calculates rank information of a channel having a high rate of full viewing advertisement,
And the rating information analyzing unit calculates the rank information of the advertisement broadcasting having a high total viewing ratio.
Wherein the viewing information includes a viewing terminal unique number, viewing channel information, and viewing time information, and the viewing terminal transmits real-time viewing information in units of seconds,
The audience rating analyzing unit extracts a predetermined advertisement broadcast corresponding to the viewing time of the viewing channel with respect to the viewing schedule channel viewed through the single viewing terminal and calculates the viewing duration time ,
The advertisement schedule information includes time information of an advertisement broadcast list and a predetermined advertisement broadcast for each channel,
The audience rating analyzing unit may calculate a ratio of the audience terminals viewed among all the audience terminals to the extracted advertisement broadcasts, calculate the audience ratio for each advertisement channel for all the audience terminals,
The audience rating analyzing unit classifies the viewing duration into full viewing when the viewing duration of one advertisement broadcast continuously in a single channel of a single viewing terminal exceeds a predetermined critical viewing time and displays it as incomplete viewing if the viewer does not reach full viewing However,
The predetermined threshold viewing time for complete viewing is 5 seconds to 20 seconds,
The viewing rate analyzing unit may be configured to determine, for the viewing terminal, the channel,
Data on the number of viewing terminals that watched a predetermined advertisement broadcast with respect to the entire viewing terminal in full view and the viewing terminal terminal rate viewed in full viewing;
Data of the number of channels viewed with full viewing of a predetermined commercial broadcast for all the channels and data of channel ratios watched with full viewing;
Data of the local distribution ratio of the viewing terminal of the complete viewing; And
Data of the distribution ratio of the viewing time to the total viewing time;
Based on the result of the verification.
Wherein the audience rating analyzing unit adds advertising billing to fully viewed advertisement broadcasting,
The rating information analyzing unit calculates rank information of a channel having a high rate of full viewing advertisement,
Wherein the rating information analyzing unit calculates rank information of a commercial having a high full-view ratio.
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| KR1020150152045A KR101770958B1 (en) | 2015-10-30 | 2015-10-30 | Method for calculating real watched ratio of advertisement based on real time of seconds |
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| JP2005045532A (en) * | 2003-07-22 | 2005-02-17 | Dentsu Inc | Method and system for tv advertisement audience rating survey |
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| JP2005045532A (en) * | 2003-07-22 | 2005-02-17 | Dentsu Inc | Method and system for tv advertisement audience rating survey |
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