JP2002344933A5 - - Google Patents

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JP2002344933A5
JP2002344933A5 JP2002065376A JP2002065376A JP2002344933A5 JP 2002344933 A5 JP2002344933 A5 JP 2002344933A5 JP 2002065376 A JP2002065376 A JP 2002065376A JP 2002065376 A JP2002065376 A JP 2002065376A JP 2002344933 A5 JP2002344933 A5 JP 2002344933A5
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データ放送による視聴情報収集システムであって、
映像情報及び音声情報で構成された番組データと、その番組に関連した所定の番組付加情報とを作成し、データ放送を利用して前記番組付加情報を前記番組データと共に放送する放送設備と、
視聴者によって選択された前記番組データ及び前記番組付加情報を受信し、その番組付加情報から抽出される受信番組を特定する番組受信情報と、
視聴者に関する視聴者情報とを含む視聴情報を、作成して送信する複数の放送受信端末と、
前記複数の放送受信端末から送信される前記視聴情報をそれぞれ受信し、この各々の視聴情報に基づいて番組提供者毎に所望の分析／加工処理されたマーケティング情報を生成し、番組提供者へ送出する視聴情報サーバとを備える、視聴情報収集システム。 A viewing information collection system using data broadcasting,
And program data configured when the picture information and audio information, a broadcast equipment the program related with creating a predetermined program additional information, by using a data broadcast to broadcast the program additional information together with the program data,
Receiving a previous SL program data and the program additional information selected by the viewer, the program reception information specifying the received program extracted from the program additional information,
The visual viewing information including the viewer information relating to a listener, and a plurality of broadcast receiving terminals for transmitting created,
Each of the viewing information transmitted from the plurality of broadcast receiving terminals is received, and based on each of the viewing information, marketing information subjected to desired analysis / processing for each program provider is generated and transmitted to the program provider. A viewing information collection system comprising a viewing information server. 前記視聴者情報に、視聴者が番組を視聴した位置を示す情報が含まれることを特徴とする、請求項１に記載の視聴情報収集システム。  The viewing information collecting system according to claim 1, wherein the viewer information includes information indicating a position where the viewer has viewed the program. 前記視聴者情報に、視聴者が番組のどの部分を視聴したかを示す視聴パターン情報を含むことを特徴とする、請求項１に記載の視聴情報収集システム。  The viewing information collection system according to claim 1, wherein the viewer information includes viewing pattern information indicating which part of the program the viewer has watched. 前記番組付加情報に、番組提供者から提供される画像データ、番組で宣伝される商品の購入に使用可能なクーポンデータ又は番組の詳細情報が入手可能なＷｅｂサーバへのアクセスのためのリンクデータが、少なくとも１つ含まれることを特徴とする、請求項１に記載の視聴情報収集システム。The program additional information includes image data provided by the program provider, coupon data that can be used to purchase products promoted by the program, or link data for accessing a Web server from which detailed program information can be obtained. The viewing information collecting system according to claim 1, wherein at least one is included. 前記リンクデータに、Ｗｅｂサーバへのアクセスを許可する所定のパスワードを含ませることにより、アクセスできる前記放送受信端末を限定できることを特徴とする、請求項４に記載の視聴情報収集システム。5. The viewing information collecting system according to claim 4 , wherein the broadcast receiving terminal that can be accessed can be limited by including a predetermined password permitting access to a Web server in the link data. 前記視聴者情報に、視聴者が番組にどの程度興味を持ったかを示す興味レベルが含まれることを特徴とする、請求項１に記載の視聴情報収集システム。  The viewing information collection system according to claim 1, wherein the viewer information includes an interest level indicating how much the viewer is interested in the program. 前記番組付加情報に、前記視聴者情報の内、番組提供者が収集を希望する項目を示す項目選択情報を含ませることによって、前記放送受信端末から前記視聴情報サーバへ送出される視聴者情報が当該項目選択情報に従って選択可能であることを特徴とする、請求項１に記載の視聴情報収集システム。  Viewer information sent from the broadcast receiving terminal to the viewing information server is included in the program additional information by including item selection information indicating items that the program provider wishes to collect among the viewer information. The viewing information collecting system according to claim 1, wherein selection is possible according to the item selection information. 前記視聴者情報の内、視聴者が収集されても構わない項目を予め前記放送受信端末に設定しておくことによって、前記放送受信端末から前記視聴情報サーバへ送出される視聴者情報が当該設定に従って選択可能であることを特徴とする、請求項１に記載の視聴情報収集システム。  The viewer information sent from the broadcast receiving terminal to the viewing information server is set in advance by setting in the broadcast receiving terminal items that may be collected by the viewer in the viewer information. The viewing information collecting system according to claim 1, wherein the viewing information collecting system is selectable according to データ放送による視聴情報収集システムであって、
映像情報及び音声情報で構成された番組データと、その番組に関連した所定の番組付加情報とを作成し、データ放送を利用して前記番組付加情報を前記番組データと共に放送する放送設備と、
視聴者によって選択された前記番組データ及び前記番組付加情報を受信し、その番組付加情報から抽出される受信番組を特定する番組受信情報と、
視聴者に関する視聴者情報とを含む視聴情報を、作成して記憶する複数の放送受信端末と、
前記放送受信端末から前記視聴情報を受信することで、視聴者によるＣＭ番組で宣伝された商品の購入を可能とすると共に、この視聴情報に基づいて番組提供者毎に所望の分析／加工処理された販売店情報を生成し、番組提供者へ送出する販売店端末とを備える、視聴情報収集システム。 A viewing information collection system using data broadcasting,
And program data configured when the picture information and audio information, a broadcast equipment the program related with creating a predetermined program additional information, by using a data broadcast to broadcast the program additional information together with the program data,
Receiving a previous SL program data and the program additional information selected by the viewer, the program reception information specifying the received program extracted from the program additional information,
The visual viewing information including the viewer information relating to a listener, and a plurality of broadcast receiving terminals for storing created,
By receiving the viewing information from the broadcast receiving terminal, the viewer can purchase a product advertised in a CM program, and a desired analysis / processing process is performed for each program provider based on the viewing information. A viewing information collecting system comprising a store terminal that generates store information and sends it to a program provider. 前記番組付加情報に、ＣＭ番組提供者から提供される画像データ又はＣＭ番組で宣伝される商品の購入に使用可能なクーポンデータが、少なくとも１つ含まれており、
前記画像データ又は前記クーポンデータが前記放送受信端末から前記販売店端末へ送信されることにより、視聴者の購入商品が決定されることを特徴とする、請求項９に記載の視聴情報収集システム。The program additional information includes at least one coupon data that can be used to purchase image data provided by a CM program provider or a product advertised in a CM program,
10. The viewing information collection system according to claim 9 , wherein a purchase product of a viewer is determined by transmitting the image data or the coupon data from the broadcast receiving terminal to the store terminal. データ放送による視聴情報収集システムであって、
映像情報及び音声情報で構成された番組データと、その番組の詳細情報が入手可能なＷｅｂサーバへのアクセスのためのリンクデータを含む、番組に関連した所定の番組付加情報とを作成し、データ放送を利用して前記番組付加情報を前記番組データと共に放送する放送設備と、
視聴者によって選択された前記番組データ及び前記番組付加情報を受信し、その番組付加情報から抽出される受信番組を特定する番組受信情報と、
視聴者に関する視聴者情報とを含む視聴情報、及び前記リンクデータを、作成して記憶する複数の放送受信端末と、
前記リンクデータを用いた前記放送受信端末からのアクセスに応じたサービス提供を行うと共に、アクセス時に前記視聴情報をそれぞれ取得し、この各々の視聴情報に基づいて番組提供者毎に所望の分析／加工処理されたサービス利用情報を生成し、番組提供者へ送出するＷｅｂサーバとを備える、視聴情報収集システム。 A viewing information collection system using data broadcasting,
Create a program configured when the picture information and audio information data, detailed information of the program includes link data for access to Web server available, and a predetermined program additional information related to the program, a broadcast facility that broadcasts the program additional information together with the program data by utilizing the data broadcasting,
Receiving a previous SL program data and the program additional information selected by the viewer, the program reception information specifying the received program extracted from the program additional information,
Visual viewing information including the viewer information relating to a listener, and the link data, a plurality of broadcast receiving terminals for storing created,
A service is provided according to the access from the broadcast receiving terminal using the link data, and the viewing information is acquired at the time of access, and a desired analysis / processing is performed for each program provider based on the viewing information. A viewing information collection system comprising: a Web server that generates processed service usage information and sends the generated service usage information to a program provider. 映像情報及び音声情報で構成された番組データ及びその番組に関連した所定の番組付加情報を、受信する放送受信端末であって、
視聴者によって選択された前記番組データ及び前記番組付加情報を受信する受信部と、
前記番組付加情報から抽出される受信番組を特定する番組受信情報と、視聴者に関する視聴者情報とを、含む視聴情報を作成する作成部と、
所望の分析／加工処理されたマーケティング情報を生成して番組提供者へ送出する視聴情報サーバへ、前記視聴情報を送信する送信部とを備える、放送受信端末。The predetermined program additional information related to the program is configured when the picture information and audio information data and the program, a broadcast receiving terminal for receiving,
A receiver for receiving a pre-Symbol program data and the program additional information selected by the viewer,
A program receiving information specifying the received program extracted from the program additional information, the creation unit and a viewer information concerning the viewer, creating a viewing information including,
A broadcast receiving terminal, comprising: a transmission unit that transmits the viewing information to a viewing information server that generates marketing information that has been subjected to desired analysis / processing and transmits the marketing information to a program provider. 前記視聴者情報に、視聴者が番組を視聴した位置を示す情報が含まれることを特徴とする、請求項１２に記載の放送受信端末。The broadcast receiving terminal according to claim 12 , wherein the viewer information includes information indicating a position where the viewer has watched the program. 前記視聴者情報に、視聴者が番組のどの部分を視聴したかを示す視聴パターン情報を含むことを特徴とする、請求項１２に記載の放送受信端末。The broadcast receiving terminal according to claim 12 , wherein the viewer information includes viewing pattern information indicating which part of the program the viewer has watched. 前記視聴者情報に、視聴者が番組にどの程度興味を持ったかを示す興味レベルが含まれることを特徴とする、請求項１２に記載の放送受信端末。The broadcast receiving terminal according to claim 12 , wherein the viewer information includes an interest level indicating how much the viewer is interested in the program. 前記視聴者情報の内、番組提供者が収集を希望する項目を送出することを特徴とする、請求項１２に記載の放送受信端末。Among the previous SL viewer information, wherein the benzalkonium issuing send the items to the program provider wishes to collect, the broadcast receiving terminal according to claim 12. 前記視聴者情報の内、視聴者によって予め設定される収集されても構わない項目を送出することを特徴とする、請求項１２に記載の放送受信端末。 Among the viewer information, wherein the benzalkonium be sent items that may be collected is preset by the viewer, the broadcast receiving terminal according to claim 12. 映像情報及び音声情報で構成された番組データ及びその番組に関連した所定の番組付加情報を、受信する放送受信端末であって、
視聴者によって選択された前記番組データ及び前記番組付加情報を受信する受信部と、
前記番組付加情報から抽出される受信番組を特定する番組受信情報と、視聴者に関する視聴者情報とを、含む視聴情報を作成して記憶する作成部と、
商品購入を可能とすると共に、番組提供者毎に所望の分析／加工処理された販売店情報を生成して番組提供者へ送出する販売店端末へ、前記視聴情報を送信する送信部とを備える、放送受信端末。The predetermined program additional information related to the program is configured when the picture information and audio information data and the program, a broadcast receiving terminal for receiving,
A receiver for receiving a pre-Symbol program data and the program additional information selected by the viewer,
A program receiving information specifying the received program extracted from the program additional information, the creation unit to the viewer information, and create a viewing information including memory of the viewer,
And a transmission unit that transmits the viewing information to a store terminal that enables the purchase of a product and generates store information that has been subjected to desired analysis / processing for each program provider and sends the generated store information to the program provider. , Broadcast receiving terminal. 前記番組付加情報に、ＣＭ番組提供者から提供される画像データ又はＣＭ番組で宣伝される商品の購入に使用可能なクーポンデータが、少なくとも１つ含まれている場合、
前記画像データ又は前記クーポンデータを前記販売店端末へ送信することにより、視聴者の購入商品を決定させることを特徴とする、請求項１８に記載の放送受信端末。When the program additional information includes at least one coupon data that can be used to purchase image data provided by a CM program provider or a product advertised in a CM program,
19. The broadcast receiving terminal according to claim 18 , wherein a viewer's purchased product is determined by transmitting the image data or the coupon data to the store terminal. 放送設備から番組の映像情報及び音声情報で構成された番組データと、及びその番組の詳細情報が入手可能なＷｅｂサーバへのアクセスのためのリンクデータを含む所定の番組付加情報とを、受信する放送受信端末であって、
視聴者によって選択された前記番組データ及び前記番組付加情報を受信する受信部と、
前記番組付加情報から抽出される受信番組を特定する番組受信情報と視聴者に関する視聴者情報とを含む視聴情報、及び前記リンクデータを、作成して記憶する作成部と、
前記リンクデータを用いたアクセスに応じたサービス提供を行うと共に、番組提供者毎に所望の分析／加工処理されたサービス利用情報を生成して番組提供者へ送出するＷｅｂサーバへ、前記視聴情報を送信する送信部とを備える、放送受信端末。 And program data composed of broadcast facility or al-numbered sets of video information and audio information, and the program additional information link data including Jo Tokoro for access detailed information of the program to the Web server available Is a broadcast receiving terminal for receiving
A receiver for receiving a pre-Symbol program data and the program additional information selected by the viewer,
Viewing information including the viewer information relating to program reception information with viewers to identify the received program extracted from the program additional information, and the link data, and the creating unit for storing created,
In addition to providing services according to access using the link data, the viewing information is sent to a Web server that generates service usage information that is analyzed and processed for each program provider and sends the service usage information to the program provider. A broadcast receiving terminal comprising a transmitting unit for transmitting. データ放送による視聴情報収集方法であって、
放送局が有する放送設備において、
映像情報及び音声情報で構成された番組データと、その番組に関連した所定の番組付加情報とを作成し、
データ放送を利用して前記番組付加情報を前記番組データと共に放送し、
視聴者が有する放送受信端末において、
視聴者によって選択された前記番組データ及び前記番組付加情報を受信し、
前記受信した番組付加情報から抽出される受信番組を特定する番組受信情報と視聴者に関する視聴者情報とを含む視聴情報を、作成して所定の視聴情報サーバへ送信し、
前記視聴情報サーバにおいて、
複数の前記放送受信端末から送信される前記視聴情報をそれぞれ受信し、
前記受信した各々の視聴情報に基づいて、番組提供者毎に所望の分析／加工処理されたマーケティング情報を生成し、
前記マーケティング情報を番組提供者へ送出することを特徴とする、視聴情報収集方法。A method for collecting viewing information by data broadcasting,
In broadcasting facilities owned by broadcasting stations,
Create a program data composed when the picture information and audio information, and a predetermined program additional information related to the program,
Broadcasting the program additional information together with the program data using data broadcasting,
In the broadcast receiving terminal that the viewer has,
Receiving a previous SL program data and the program additional information selected by the viewer,
The viewing information including the viewer information relating to program reception information with viewers to identify the received program to be extracted from the program additional information thus received, and transmits the created to a predetermined viewing information server,
In the viewing information server,
Receiving each of the viewing information transmitted from a plurality of the broadcast receiving terminals,
Based on each received viewing information, a desired analysis / processed marketing information is generated for each program provider,
A viewing information collecting method, wherein the marketing information is sent to a program provider. データ放送による視聴情報収集方法であって、
放送局が有する放送設備において、
映像情報及び音声情報で構成された番組データと、その番組に関連した所定の番組付加情報とを作成し、
データ放送を利用して前記番組付加情報を前記番組データと共に放送し、
視聴者が有する放送受信端末において、
視聴者によって選択された前記番組データ及び前記番組付加情報を受信し、
前記受信した番組付加情報から抽出される受信番組を特定する番組受信情報と視聴者に関する視聴者情報とを含む視聴情報を、作成して記憶し、
所定の販売店端末において、
視聴者によるＣＭ番組で宣伝された商品の購入時に、前記放送受信端末から前記視聴情報を受信し、
受信した前記視聴情報に基づいて、番組提供者毎に所望の分析／加工処理された販売店情報を生成し、
前記販売店情報を番組提供者へ送出することを特徴とする、視聴情報収集方法。A method for collecting viewing information by data broadcasting,
In broadcasting facilities owned by broadcasting stations,
Create a program data composed when the picture information and audio information, and a predetermined program additional information related to the program,
Broadcasting the program additional information together with the program data using data broadcasting,
In the broadcast receiving terminal that the viewer has,
Receiving a previous SL program data and the program additional information selected by the viewer,
The viewing information including the viewer information relating to program reception information with viewers to identify the received program to be extracted from the program additional information thus received, and stores the created,
At a given store terminal,
Receiving the viewing information from the broadcast receiving terminal when purchasing a product advertised in a CM program by a viewer;
Based on the received viewing information, a desired analysis / processing store information is generated for each program provider,
A viewing information collecting method, wherein the store information is sent to a program provider. データ放送による視聴情報収集方法であって、
放送局が有する放送設備において、
映像情報及び音声情報で構成された番組データと、その番組の詳細情報が入手可能なＷｅｂサーバへのアクセスのためのリンクデータを含む、番組に関連した所定の番組付加情報とを作成し、
データ放送を利用して前記番組付加情報を前記番組データと共に放送し、
視聴者が有する放送受信端末において、
視聴者によって選択された前記番組データ及び前記番組付加情報を受信し、
前記受信した番組付加情報から抽出される受信番組を特定する番組受信情報と視聴者に関する視聴者情報とを含む視聴情報、及び前記リンクデータを、作成して記憶し、
前記Ｗｅｂサーバにおいて、
前記リンクデータを用いた前記放送受信端末からのアクセスに応じたサービス提供を行う際に、アクセス時に前記視聴情報をそれぞれ取得し、
前記視聴情報に基づいて、番組提供者毎に所望の分析／加工処理されたサービス利用情報を生成し、
前記サービス利用情報を番組提供者へ送出することを特徴とする、視聴情報収集方法。A method for collecting viewing information by data broadcasting,
In broadcasting facilities owned by broadcasting stations,
Create a program configured when the picture information and audio information data, detailed information of the program includes link data for access to Web server available, and a predetermined program additional information related to the program,
Broadcasting the program additional information together with the program data using data broadcasting,
In the broadcast receiving terminal that the viewer has,
Receiving a previous SL program data and the program additional information selected by the viewer,
Viewing information including the viewer information relating to program reception information with viewers to identify the received program to be extracted from the program additional information to the received and the link data, and stores created,
In the web server,
When providing a service according to access from the broadcast receiving terminal using the link data, the viewing information is acquired at the time of access,
Based on the viewing information, a desired analysis / processing service usage information is generated for each program provider,
A viewing information collecting method, wherein the service usage information is sent to a program provider.
JP2002065376A 2001-03-15 2002-03-11 Viewing information collection system and method using data broadcasting, and broadcast receiver, viewing information server, shop terminal, and advertiser terminal used therein Withdrawn JP2002344933A (en)

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