JP2002344933A - Viewing information collection system and method using data broadcasting, and broadcast receiver, viewing information server, shop terminal, and advertiser terminal used therein - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a viewing information collection system in which information 'who viewed which commercial program when and where with how much interest', or information whether the commercial program has successfully induced the viewer to purchase the advertised product is automatically collected and processed, and the resulting marketing information becomes worth knowing for advertisers and broadcast station. SOLUTION: A broadcast facility 1 provided in a broadcast station broadcasts program data of a commercial program together with the associated information indicating a sponsor code, product name, and others. On receiving the commercial program, a viewer's broadcast receiver 2 extracts the associated information, and automatically transmits it to a viewing information server 3 together with viewing time/day, area information, and a viewer profile which is previously stored. The viewing information server 3 then stores thus received viewing information into a database, generates marketing information through statistical analysis, and provides it to an advertiser terminal 4.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a viewing information collecting system and method using data broadcasting, and a broadcast receiving terminal, a viewing information server, a store terminal and a viewing information use terminal used in the system. A system for automatically collecting specific additional information related to a program transmitted along with the program by data broadcasting in response to reception of the program by a viewer and using the information for a rating survey, a product sales survey, and the like. The present invention relates to a terminal that receives a program and additional information, a server and a terminal that provide collected information, and a terminal that uses the collected information.

[0002]

2. Description of the Related Art Conventionally, a television broadcast program (substantial broadcast portion (hereinafter referred to as a substantial program)) and an advertisement broadcast portion (hereinafter referred to as C
M program) is calculated as follows. First, a statistically required number of terminals dedicated to audience rating surveys are installed in an arbitrary home by a rating survey company. Information on the program being viewed in each home is sent to a server of a rating survey company via a telephone line at regular intervals. Then, the audience rating survey company totals the information collected by the server, and obtains an audience rating for each program. As a prior art, for example, Japanese Patent Publication No. 61-50154
The system described in No. 2 exists. This audience rating information is sold to broadcasting stations and sponsors, etc.
Used for examination of contents.

[0003]

However, in the conventional audience rating survey method described above, data collection is limited to the extent that a certain viewer has watched which program, and the CM program broadcasted along with the actual program No detailed information on how interested they were in was available. Also,
The information to be tabulated is only a guide for households where terminals dedicated to audience rating surveys are installed, and it was impossible to obtain audience ratings for all citizens. For this reason, the sponsor of the CM program sends the information of the audience rating to C
It was also difficult to provide appropriate feedback to contracts for M program broadcasting time and product development.

[0004] Furthermore, it has been conventionally proposed to collect buyer information at the time of product sale (for example,
The system described in JP-T-2-503246) could not collect information on how a CM program was linked to product sales. At present, if a sponsor wants to investigate the correlation between a CM program such as "I was interested in watching a CM program and was interested in it and led to the purchase of the product" and the sale of the product, the purchase was made through a questionnaire postcard attached to the product. A method is used in which the motives are answered. However, in this method, it takes time and effort to collect the data, and there is a problem that not all buyers always return the postcard, so it is difficult to collect accurate information. is there.

As described above, the information obtained by the conventional audience rating survey method includes the number of subjects to be surveyed, the real-timeness of the survey,
Neither survey item (contents) nor survey accuracy is satisfactory. Some survey items cannot be collected. For this reason, the scenes in which the information of the audience rating can be used are limited, and it is hard to say that the information is effective for sponsors and broadcast stations.

[0006] Therefore, an object of the present invention is to use a specific information added to a program in advance to allow a viewer to say, "When, where, who watched which program, and how interested." Provided is a viewing information collection system and method capable of providing value-added and meaningful marketing information relating to a program to sponsors and broadcasting stations by automatically collecting / processing information, and a terminal and a server used therein. It is to be. Further, a further object of the present invention is to automatically collect / process specific information at a store at the time of actual product purchase when a viewer desires to purchase the product by watching a CM program. An object of the present invention is to provide a viewing information collection system and method, and a terminal and a server used for the same, which can provide marketing information that gives correlation between a CM program and product sales to sponsors and broadcast stations.

[0007]

Means for Solving the Problems and Effects of the Invention A first invention is a viewing information collection system using a program broadcasting environment for providing additional services using data broadcasting,
A broadcast facility that creates program data composed of video information and audio information of a program and predetermined program additional information related to the program, and broadcasts the program additional information together with the program data using data broadcasting; Receiving program data and program additional information corresponding to the program selected by the user, and viewing information combining the program reception information specifying the received program extracted from the program additional information and the viewer information regarding the viewer, Multiple broadcast receiving terminals that are created and transmitted automatically,
Viewing information transmitted from each of a plurality of broadcast receiving terminals is received, and based on the respective viewing information, marketing information subjected to desired analysis / processing is generated for each program provider, and the viewing information is transmitted to the program provider. An information server.
As described above, according to the first aspect, "when and where,
Significant marketing information regarding viewing by "who watched which program" can be provided to sponsors and broadcasters. This allows the sponsor to determine whether the CM program is being broadcast to the target user at appropriate days, times, or regions. On the other hand, a broadcasting station can have correlation data between a target user and a CM program broadcasting time zone, and can be expected to be effectively used in a contract with a sponsor or the like.

A second invention is a viewing information collection system according to the first invention, wherein the broadcast receiving terminal transmits the created viewing information to the viewing information server every time one program is viewed. It is characterized by the following. A third invention is a viewing information collection system according to the first invention, wherein the broadcast receiving terminal accumulates the created viewing information for a certain period of time and transmits the viewing information to the viewing information server collectively. I do.
As described above, according to the second aspect, the viewing information can be collected in real time. On the other hand, according to the third aspect, since the number of transmissions of the viewing information can be reduced, communication resources can be effectively used.

A fourth invention is a viewing information collection system according to the first invention, wherein one viewing information server is provided to collectively manage viewing information. A fifth invention is a viewing information collection system according to the first invention, wherein a plurality of viewing information servers are provided,
It is characterized in that the viewing information is collected / managed for each viewing information server. As described above, according to the configuration of the fourth aspect, the broadcast receiving terminal and the viewing information server can be always connected, so that the efficiency of transmission of the viewing information can be improved. On the other hand, according to the configuration of the fifth aspect, the viewing information server can be dedicated to each of the sponsor and the broadcasting station.

A sixth invention is a viewing information collecting system according to the first invention, wherein a broadcast station,
At least one piece of information for specifying a program, a sponsor, or a product is included. A seventh invention is a viewing information collection system according to the first invention, wherein the viewer information includes information indicating the date and time when the viewer viewed the program. The eighth invention is the first invention
A viewer information collection system according to the invention, characterized in that the viewer information includes at least one piece of information on the viewer's age, gender, occupation, or preference. A ninth invention is a viewing information collection system according to the first invention, wherein the viewer information includes information indicating a position at which the viewer viewed the program. A tenth invention is a viewing information collection system according to the first invention, wherein the viewer information includes viewing pattern information indicating which part of the program the viewer has viewed.
By using information as in the sixth to tenth aspects,
You can get meaningful marketing information.

[0011] An eleventh invention is a viewing information collecting system according to the first invention, wherein the program additional information includes image data provided from the program, and a coupon usable for purchasing a product advertised in the program. At least one link data for accessing a Web server from which data or detailed information of a program can be obtained is included. Twelfth
The invention according to the eleventh aspect is a viewing information collection system according to the eleventh aspect, wherein the link data includes a predetermined password for permitting access to the Web server.
It is characterized in that the broadcast receiving terminals that can be accessed can be limited. The use of the information as in the eleventh and twelfth aspects can contribute to improving the program viewing of the viewer. In particular, if the password is given only to the program viewer as in the twelfth invention, it can be expected that the viewer will be motivated to view the program.

[0013] The thirteenth and fourteenth inventions are directed to the first and the first inventions.
A viewing information collection system according to one aspect of the present invention, wherein the viewer information includes an interest level indicating how much the viewer is interested in the program.
A fifteenth invention is a viewing information collection system according to the fourteenth invention, wherein the broadcast receiving terminal is configured to transmit the image data, the coupon data, or the link data of the program to the broadcast receiving terminal when the viewer views the program. Is characterized in that the level of interest is different from the case where any one of the above is taken. A sixteenth invention is a viewing information collection system according to the fourteenth invention, wherein the broadcast receiving terminal includes: a viewer who watches the program; a broadcast receiver that captures image data of the program; It is characterized in that interest levels are different between when coupon data is taken and when link data is taken. A seventeenth invention is a viewing information collection system according to the fourteenth invention, wherein the level of interest is input to the broadcast receiving terminal by the viewer himself. The eighteenth invention is directed to the first
5. A viewing information collecting system according to the fifth aspect, wherein the broadcast receiving terminal determines whether the corresponding Web server has been actually accessed and changes the interest level when the link data is captured. And As described above, according to the thirteenth to eighteenth aspects, meaningful marketing information relating to viewing, "when, where, who watched which program, and how interested" can be effectively utilized. . That is, this marketing information can be widely used not only for the audience rating information but also for the production of CM programs and product development of sponsors, the management of broadcast schedules of broadcast stations, and CM contracts.

A nineteenth invention is a viewing information collecting system according to the first invention, wherein the program additional information includes item selection information indicating an item desired by the program provider to be collected among the viewer information. By being included, the viewer information transmitted from the broadcast receiving terminal to the viewing information server can be selected according to the item selection information. A twentieth invention is a viewing information collection system according to the first invention, wherein items that may be collected by the viewer among the viewer information are set in the broadcast receiving terminal in advance. The viewer information transmitted from the broadcast receiving terminal to the viewing information server can be selected according to the setting. By narrowing down necessary items as in the nineteenth and twentieth aspects, it is possible to efficiently collect information by the sponsor and reduce the amount of information transmitted from the broadcast receiving terminal to the viewing information server. Thus, the communication resources of the system can be effectively used. Also, privacy can be protected by allowing the viewer to select an item.

[0014] A twenty-first invention is a viewing information collecting system according to the first invention, wherein a program provider of a CM program which has received marketing information is provided with a viewer group targeted for the CM program and broadcast time. The broadcast facility controls the broadcast schedule of the CM program based on an instruction for analyzing the relationship with the band and optimizing the broadcast time zone of the CM program. If the change of the broadcast schedule is controlled based on the marketing information as in the twenty-first aspect, the reaction of the viewer can be reflected directly and in a short time on the CM program broadcast.

A twenty-second aspect of the present invention is a viewing information collection system using a program broadcasting environment for providing an additional service using data broadcasting. The viewing information collecting system includes program data composed of video information and audio information of a program, and A broadcast facility that creates predetermined program additional information related to a program and broadcasts the program additional information together with the program data using data broadcasting, and a program equipment and program additional information corresponding to a program selected by a viewer. A plurality of broadcast receiving terminals for automatically creating and storing viewing information that combines program receiving information for identifying a received program extracted from the program additional information and viewer information relating to the viewer; Receiving the viewing information from the receiving terminal enables the viewer to purchase the product advertised in the CM program, and performs a desired analysis for each program provider based on the viewing information. It generates dealer information processing, and a shop terminal to be transmitted to the program provider. As described above, according to the twenty-second aspect, a single terminal can perform everything from viewing of a CM program to purchasing behavior mediated by the product information taken into the broadcast receiving terminal, and personal authentication required for settlement. Become. In addition, it becomes possible to collect information on the series of viewers. Therefore, viewing information indicating "what, when, where, who and how interested in watching a CM program" and "what product, at which store,
It can be linked with the store information indicating how many and how much was purchased, and the added value as marketing information is further increased.

A twenty-third invention is a viewing information collection system according to the twenty-second invention, wherein a CM is added to the program additional information.
At least one piece of coupon data usable for purchasing image data provided from a program or a product advertised in a CM program is included, and the image data or coupon data is transmitted from the broadcast receiving terminal to the store terminal. By
A feature is that the merchandise purchased by the viewer is determined. As described above, according to the twenty-third aspect, the viewer can purchase the product only by presenting the image data or the coupon data acquired by receiving the CM program to the store, so that the viewer can purchase the product at the store. It is convenient because there is no need to select products.

A twenty-fourth aspect of the present invention is a viewing information collection system using a program broadcasting environment for providing an additional service using data broadcasting. Creating predetermined program additional information related to a program including link data for accessing a Web server where detailed information of the program is available, and broadcasting the program additional information together with the program data using data broadcasting. Broadcast equipment, program data and program additional information corresponding to the program selected by the viewer are received, and the program reception information specifying the received program extracted from the program additional information is combined with the viewer information on the viewer. A plurality of broadcast receiving terminals for automatically creating and storing the viewing information and link data, and responding to accesses from the broadcast receiving terminals using the link data. Performs-bis provided a viewing information received respectively at the time of access, generates service information desired analysis / processing for each program provider based on the viewing information of this each sends to the program provider Web
And a server. As described above, according to the twenty-fourth aspect, it is possible to collect information on viewers who are strongly interested in a program without going through a viewing information server. Therefore, it is possible to directly link the information indicating “what program, when, where, and who watched it” with the information that the user accessed the Web server with more interest, and added value as marketing information. Is even higher. Further, since no viewing information server is provided, the sponsor can collect viewing information alone.

According to a twenty-fifth aspect, the present invention receives program data composed of video information and audio information of a program and predetermined program additional information related to the program, which are broadcasted from a broadcasting facility using data broadcasting. A broadcast receiving terminal for receiving program data and program additional information according to a program selected by a viewer, program receiving information for identifying a received program extracted from the program additional information, To a creating unit that automatically creates viewing information in which viewer information is combined, and to a viewing information server that generates marketing information that has been analyzed and processed as desired and sends it to a program provider.
A transmission unit that transmits viewing information.

A twenty-sixth invention is a broadcast receiving terminal according to the twenty-fifth invention, wherein the created viewing information is transmitted to the viewing information server every time one program is viewed. A twenty-seventh invention is a broadcast receiving terminal according to the twenty-fifth invention, wherein the created viewing information is accumulated and transmitted to the viewing information server after being accumulated for a certain period of time.

A twenty-eighth invention is a broadcast receiving terminal according to the twenty-fifth invention, wherein the viewer information includes information indicating the date and time when the viewer viewed the program.
A twenty-ninth aspect is a broadcast receiving terminal according to the twenty-fifth aspect, wherein the viewer information includes at least one piece of information about the viewer's age, gender, occupation, or preference. A thirtieth invention is a broadcast receiving terminal according to the twenty-fifth invention, wherein the viewer information includes information indicating a position at which the viewer viewed the program.
A thirty-first aspect is a broadcast receiving terminal according to the twenty-fifth aspect, wherein the viewer information includes viewing pattern information indicating which part of the program the viewer has viewed.

According to a thirty-second aspect, in the broadcast receiving terminal according to the twenty-fifth aspect, the viewer information includes an interest level indicating how much the viewer is interested in the program. I do. A thirty-third invention is a broadcast receiving terminal according to the thirty-second invention, wherein the program additional information includes image data provided from the program, coupon data usable for purchase of a product advertised in the program, or a program. When at least one link data for accessing a Web server from which detailed information is available is included, when a viewer views a program, and when one of image data, coupon data, and link data of the program And if you take in one,
It is characterized by different levels of interest. A thirty-fourth invention is a broadcast receiving terminal according to the thirty-second invention,
The program additional information includes image data provided from the program, coupon data that can be used to purchase products advertised in the program, and link data for accessing a Web server that can obtain detailed information on the program. The feature is that the level of interest is different depending on whether the viewer views the program, captures the image data of the program, captures the coupon data, and captures the link data. I do. A thirty-fifth aspect is the broadcast receiving terminal according to the thirty-second aspect, wherein the interest level is input by the viewer himself. 36th
Is a broadcast receiving terminal according to the thirty-third invention, wherein when link data is taken in, the corresponding Web
It is characterized in that it is determined whether the server has actually been accessed and the interest level is changed.

A thirty-seventh aspect is a broadcast receiving terminal according to the twenty-fifth aspect, wherein item selection information indicating an item desired by the program provider to be collected among the viewer information included in the program additional information. , A viewer information item to be transmitted to the viewing information server is selected. A thirty-eighth invention is a broadcast receiving terminal according to the twenty-fifth invention, wherein a viewer information item to be transmitted to the viewing information server is selected according to an item preset by the viewer that may be collected. It is characterized by the following.

According to a thirty-ninth aspect, the present invention receives program data composed of video information and audio information of a program and predetermined program additional information related to the program, which are broadcast from a broadcasting facility using data broadcasting. A broadcast receiving terminal for receiving program data and program additional information according to a program selected by a viewer, program receiving information for identifying a received program extracted from the program additional information, A creating unit for automatically creating and storing audience information in combination with audience information; and enabling the purchase of merchandise and generating desired analyzed / processed store information for each program provider. And a transmitting unit for transmitting the viewing information to a dealer terminal for transmitting the viewing information to a program provider. A fortieth invention is a broadcast receiving terminal according to the thirty-ninth invention, wherein the program additional information includes:
When at least one piece of coupon data that can be used to purchase image data provided from the CM program or a product advertised in the CM program is included, by transmitting the image data or the coupon data to the store terminal, It is characterized in that a product purchased by a viewer is determined.

According to a forty-first aspect of the present invention, there is provided a method for transmitting program data composed of video information and audio information of a program and detailed information of the program, which is broadcasted from a broadcasting facility using data broadcasting, to a Web server capable of obtaining detailed information of the program. A broadcast receiving terminal for receiving predetermined program additional information related to a program including link data for access, a receiving unit for receiving program data and program additional information according to a program selected by a viewer; A creating unit that automatically creates and stores viewing information and link data that combine program receiving information specifying a received program extracted from the program ancillary information and viewer information relating to the viewer; A Web service that provides service in accordance with the access used and generates service analysis information that has been analyzed / processed as desired for each program provider and transmits the information to the program provider. To server, and a transmitter for transmitting the viewing information.

According to a forty-second aspect, the present invention receives program data composed of video information and audio information of a program and predetermined program additional information related to the program, which are broadcast from a broadcast facility using data broadcasting. A broadcast receiving terminal, which is a viewing information server that collects viewing information that is stored at the time of receiving the program and that combines the program receiving information for specifying the received program and the viewer information regarding the viewer; A collection unit that collects viewing information, a generation unit that generates marketing information that is analyzed / processed for each program provider based on the collected viewing information, and a program provider that generates the generated marketing information. And a transmission unit for transmitting the data to A forty-third invention is a viewing information server according to the forty-second invention, wherein the viewing information transmitted from all broadcast receiving terminals is collectively managed.

According to a forty-fourth aspect, the present invention receives program data composed of video information and audio information of a program and predetermined program additional information related to the program, which are broadcast from a broadcast facility using data broadcasting. In a broadcast receiving terminal, a retailer terminal that collects viewing information, which is stored at the time of receiving a program and combines program receiving information for specifying a received program and viewer information relating to a viewer, at the time of selling the product. ,
A collection unit that collects viewing information related to the product from the broadcast receiving terminal; a generation unit that generates desired analyzed / processed store information for each program provider based on the collected viewing information; And a transmitting unit for transmitting the generated store information to the program provider. A forty-fifth invention is a dealer terminal according to the forty-fourth invention, wherein the program additional information includes CM
When at least one piece of coupon data that can be used to purchase image data provided by a program or a product advertised in a CM program is included, the image data or coupon data is received from the broadcast receiving terminal to allow viewing. It is characterized by determining the purchase product of the user.

According to a forty-sixth aspect of the present invention, program data, which is composed of video information and audio information of a program, and predetermined program additional information related to the program, which is broadcast from a broadcasting facility using data broadcasting, is broadcast received. A desired analysis for each program provider generated by the viewing information server based on the viewing information that is stored when received by the terminal and that combines the program receiving information specifying the received program and the viewer information regarding the viewer. A viewing information utilizing terminal for acquiring processed marketing information, a receiving unit for receiving marketing information from the viewing information server, and a viewer segment targeted for a CM program to be provided based on the received marketing information. And an analysis unit for analyzing a relationship between the broadcast time zone and the CM, and transmitting CM control information for instructing the broadcast time zone of the CM program to be optimized to the broadcast facility. And a control unit for controlling the broadcast schedule.

A forty-seventh invention relates to a method for collecting viewing information using a program broadcasting environment in which an additional service is provided by using data broadcasting. Composed program data,
It creates predetermined program additional information related to the program, broadcasts the program additional information together with the program data using data broadcasting, and uses a broadcast receiving terminal possessed by the viewer in accordance with the program selected by the viewer. The program information and the program additional information are received, and the viewing information combining the program receiving information for specifying the received program extracted from the received program additional information and the viewer information relating to the viewer is automatically created to generate a predetermined viewing information. The information is transmitted to the viewing information server, and the viewing information server receives the viewing information transmitted from the plurality of broadcast receiving terminals, and performs desired analysis / processing processing for each program provider based on the received viewing information. And generating the marketing information and sending the marketing information to the program provider.

A forty-eighth invention is a method for collecting viewing information using a program broadcasting environment in which an additional service is provided by using data broadcasting. The method includes the steps of: Composed program data,
It creates predetermined program additional information related to the program, broadcasts the program additional information together with the program data using data broadcasting, and uses a broadcast receiving terminal possessed by the viewer in accordance with the program selected by the viewer. The program information and the program additional information are received, and the viewing information combining the program receiving information specifying the received program extracted from the received program additional information and the viewer information relating to the viewer is automatically created and stored. ,
At a predetermined store terminal, when a viewer purchases a product advertised in a CM program, viewing information is received from a broadcast receiving terminal, and a desired analysis / processing process is performed for each program provider based on the received viewing information. Generated store information and sends the store information to the program provider.

A forty-ninth aspect of the present invention is a method for collecting viewing information using a program broadcasting environment in which an additional service is provided by using data broadcasting. Composed program data,
It creates predetermined program additional information related to the program including link data for accessing a Web server where detailed information of the program is available, and broadcasts the program additional information together with the program data using data broadcasting. The broadcast receiving terminal of the viewer receives the program data and the program additional information corresponding to the program selected by the viewer, and receives the program data and the program reception information for specifying the received program extracted from the received program additional information. Information is automatically created and stored together with viewer information relating to the viewer, and link data is stored.
When providing service according to access from a broadcast receiving terminal using link data, the eb server receives viewing information at the time of access, and performs desired analysis / processing for each program provider based on the viewing information. It is characterized by generating the processed service usage information and transmitting the service usage information to the program provider.

[0031]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of a viewing information collecting system according to the present invention will be described below with reference to the accompanying drawings, taking as an example a case where the main purpose is to collect / process viewing information relating to a digitally broadcasted CM program. It will be explained while doing. It goes without saying that the present invention can be applied to collection / processing of viewing information relating to a substantial program.

(First Embodiment) First, an outline of the entire configuration of a viewing information collecting system according to a first embodiment of the present invention will be described with reference to FIGS. In FIG.
The viewing information collection system according to the first embodiment includes a broadcast facility 1 included in a broadcasting station, a broadcast receiving terminal 2 included in each of a plurality of viewers, a viewing information server 3 for collecting / processing viewing information, It comprises a viewing information use terminal 4. Here, the viewing information using terminal 4 means a terminal of a sponsor (advertiser), an advertising agency, or a broadcasting station that uses viewing information. In FIG. 1, the viewing information server 3
However, although the description is made in a configuration that a third party such as an audience rating survey company has, it may be owned by either a sponsor or a broadcasting station. Also, a plurality of viewing information servers 3 may be owned by a sponsor or a broadcasting station, respectively. Hereinafter, the sponsor and the broadcasting station are collectively referred to as a program provider.

As shown in FIG. 2, the broadcast equipment 1 multiplexes and broadcasts program data of a CM program and predetermined program additional information. The broadcast receiving terminal 2 that has received the broadcast wave of the CM program receives the program reception information indicating that the CM program has been received based on the program additional information and “when, where and who”.
The viewer information indicating whether the information has been received is transmitted to the viewing information server 3 via the communication network. Hereinafter, the program reception information and the viewer information are collectively referred to as viewing information. The viewing information server 3 receives the viewing information from the broadcast receiving terminal 2, arranges the viewing information, generates aggregated viewing information, converts it into a database, and stores it. Further, the viewing information server 3 analyzes and processes the accumulated combined viewing information to generate marketing information with added value. This marketing information (or aggregated viewing information) is periodically or in response to a request from a sponsor or a broadcasting station.
Delivered to A part or all of the marketing information may be sold to general users via the Internet or the like.

Next, the operation of each component of the viewing information collecting system according to the first embodiment of the present invention will be described with reference to FIGS.
Will be described in order with reference to FIG. First, the broadcast facility 1 will be described with reference to FIGS.

In FIG. 4, it is assumed that digital broadcasting generally includes a video stream 41 for broadcasting video and audio, and a data broadcasting stream 42 for providing additional services using still images and graphics. The broadcast stream 43 is generated by multiplexing, and the broadcast stream 43 is transmitted as a broadcast wave. In the example of FIG. 4, the video stream 41 includes program data 44 for each CM program and a header section (not shown), and program additional information 45 relating to the CM program is defined in the data broadcast stream 42. Note that the program additional information 45 is stored in the broadcast stream 4
3 may be defined in the header section.

The program additional information 45 is information to be utilized after being transmitted to the viewing information server 3 by the broadcast receiving terminal 2 which has received the information, as described briefly above. Therefore, according to the purpose of utilization, the program additional information 45
There are various possible components, but for example, it may be configured with information as shown in FIG. In the example of FIG. 5, a broadcast station ID 51 for specifying a broadcast station that broadcasts a CM program, a program ID 52 for specifying a CM program, a sponsor code 53 for specifying a sponsor of the CM program, and a product name /
The product code 54 and other necessary additional information 55 constitute the program additional information 45. The information constituting the program additional information 45 is not limited to the above, and can be set freely.

In FIG. 3, broadcast equipment 1 includes a program data authoring unit 101, a program data storage unit 102,
Program additional information authoring section 103, program additional information storage section 104, broadcast schedule management section 105, multiplexing section 106, broadcast data transmission section 107, antenna 1
09 and a data communication unit 110. The program data authoring unit 101 authors the program data 44. The program data storage unit 102 stores the authored program data 44. The program additional information authoring unit 103 authors the program additional information 45. The program additional information storage unit 104 stores the authored program additional information 45. The multiplexing unit 106 multiplexes the stored program data 44 and the program additional information 45 under the control of the broadcast schedule management unit 105 to generate the broadcast stream 43 (FIG. 4).
The broadcast data transmitting unit 107 transmits the multiplexed broadcast stream 43 as a broadcast wave from the broadcast antenna 109. The data communication unit 110 exchanges program materials and data from outside.

Next, the broadcast receiving terminal 2 will be described with reference to FIGS. As the configuration of the broadcast receiving terminal 2 of the present invention, there are two types, a stationary type such as a television receiver shown in FIG. 6 and a mobile type such as a mobile phone shown in FIG. Hereinafter, the difference from the mobile-type broadcast receiving terminal 2b will be supplemented with reference to the stationary-type broadcast receiving terminal 2a.

The stationary broadcast receiving terminal 2a shown in FIG.
Antenna 201, tuner 202, separation unit 203
, A system control unit 204, an audio reproduction unit 205
, A speaker 206, a video playback unit 207, a data processing unit 208, a display combining unit 209, and a display unit 210
, A modem 211, a memory 212, and a storage unit 213
And a key input unit 214 and a clock unit 215. The mobile type broadcast receiving terminal 2b shown in FIG.
A mobile phone unit 216 and an antenna 217 in place of
It further includes a GPS receiver 218 and an antenna 219.

A broadcast wave of a digital broadcast is received and demodulated by a tuner 202 via a broadcast wave antenna 201, and then output to a separating section 203. In the separation unit 203,
The demodulated broadcast wave is separated into a video stream and an audio stream constituting the video stream 41 in FIG. The audio stream is decoded by the audio reproduction unit 205 and reproduced as an audio signal. The reproduced audio signal is output from the speaker 206. The video stream is decoded by the video reproduction unit 207 and reproduced as a video signal. The data broadcast stream 42 is
The data processing unit 208 performs necessary processing, and reproduces as a video signal of a service screen such as graphics and still images. The two reproduced video signals are supplied to the display combining unit 2.
In step 09, the images are combined and displayed on the display unit 210.

On the other hand, the program additional information 45 in the data broadcast stream 42 is processed by the system control unit 204 composed of a microprocessor or the like, the memory 212 and the storage unit 213 according to the procedure of the flowchart shown in FIG. Prior to the processing in FIG. 9, a viewer profile including age, gender, occupation code, and the like is registered in the storage unit 213 via the key input unit 214 in advance.

In FIG. 9, when the reception of a certain CM program starts (step S91), the data broadcast stream 4
2, the program additional information 45 relating to the CM program is extracted (step S92). Next, only information that needs to be transmitted to the viewing information server 3 among the information constituting the program additional information 45 is stored in the memory 212 as the program reception information 81 (step S93). In this example, as shown in FIG. 8, a broadcast station ID 51, a program ID 52, a sponsor code 53, and a product name / product code 54 are packaged to form program reception information 81. Next, data relating to the viewing date and time given from the clock unit 215 built in the broadcast receiving terminal 2 is stored in the memory 212 as the viewing date and time 82b (step S94). Next, the broadcast receiving terminal 2
(That is, the position where the CM program was received) is stored in the memory 212 as the position information 82c (step S95). The position information 82c is information used for collecting viewing trends by region. In the case of the stationary broadcast receiving terminal 2a shown in FIG. 6, the location information 82c includes the storage unit 2 based on an address or a postal code.
13 is used, and in the case of the mobile broadcast receiving terminal 2b shown in FIG.
The data obtained by 18 is used.

Next, switching of the received CM program is determined (step S96). This determination is based on the header of the broadcast stream 43 or the program I of the program additional information 45.
This is performed by monitoring the change of D52. When it is confirmed that the CM program has been switched, the viewer profile 82a and the viewing date and time 8 stored in the memory 212 in advance.
2b, the position information 82c and the viewing pattern 82d are packaged as viewer information 82. Further, the viewer information 82 and the program reception information 81 are packaged as viewing information 80 (FIG. 8).

Here, the viewing pattern 82d is information used to determine which part of the CM program has been viewed. For example, “pattern 1” when the entire CM program is viewed, “pattern 2” when only the first half is viewed, and “pattern 3” when only the second half is viewed. is there. Since the watching pattern 82d indicates which part of the CM program has been particularly viewed, etc., the sponsor selects the watching pattern 82d.
Information can be used for future CM program production and the like. The viewing pattern 82d can be obtained by detecting the actual reception start time and reception end time of the CM program, and comparing and judging the broadcast start time and the broadcast end time of the CM program given by the program additional information 45. it can. Further, the classification of the pattern is not limited to the above-described example, and can be freely determined.

The viewing information 80 is transmitted via the modem 211 in the case of the stationary broadcast receiving terminal 2a shown in FIG. 6, and the portable telephone unit in the case of the mobile broadcast receiving terminal 2b shown in FIG. The information is transmitted to the viewing information server 3 via the antenna 216 and the antenna 217 (step S97). The processes in steps S92 to S97 are repeatedly performed until the operation of the broadcast receiving terminal 2 is completed or the program broadcast is stopped (step S98).

Next, the viewing information server 3 will be described with reference to FIGS. 10, the viewing information server 3 includes a data communication unit 301 and a viewing information processing unit 302.
, An integrated viewing information database 303, an integrated viewing information analysis unit 304, and a marketing information distribution unit 305. Viewing information 80 transmitted from broadcast receiving terminal 2
Is received by the data communication unit 301. The viewing information processing unit 302 uses the received viewing information 80 to create aggregated viewing information that is hierarchized by product, broadcast station, program, or the like for each sponsor as shown in FIG. It is stored in the viewing information database 303. The aggregated viewing information analysis unit 304 analyzes and processes the accumulated aggregated viewing information using a statistical method, and generates marketing information with added value. The marketing information is, for example, information such as the number of viewers by age and broadcast time zone shown in FIG. The marketing information distribution unit 305 transmits the marketing information generated by the integrated viewing information analysis unit 304 to the viewing information use terminal 4 or the broadcast facility 1 periodically or in response to a request from a sponsor or a broadcasting station. Note that the aggregated viewing information may be transmitted from the marketing information distribution unit 305 to the viewing information use terminal 4 or the broadcast facility 1 as needed.

Finally, the viewing information utilizing terminal 4 will be described with reference to FIGS. In FIG. 13, the viewing information use terminal 4 includes a data communication unit 401, a marketing information processing unit 402, and a marketing information storage unit 403.
And a marketing information analysis unit 404. The viewing information use terminal 4 receives the marketing information from the viewing information server 3 in the data communication unit 401 and stores the marketing information in the marketing information storage unit 403 via the marketing information processing unit 402. The stored marketing information is processed as needed by the marketing information analysis unit 404 periodically or by a user's operation, and is then graphed, for example, as shown in FIG. Used for effectiveness and management decisions.

As described above, according to the viewing information collection system according to the first embodiment of the present invention, the broadcast station broadcasts the program additional information 45 together with the program data 44, and the program received by the broadcast receiving terminal 2. The viewing information server 3 automatically collects / processes the viewing information 80 composed of the program reception information 81 and the viewer information 82 related to. Therefore, it is possible to provide meaningful marketing information regarding viewing, such as "when, where and who watched which program", to sponsors and broadcast stations. This allows sponsors to:
It is possible to determine whether the CM program is being broadcast to an appropriate day, time, or area for the target user. On the other hand, a broadcasting station can have correlation data between a target user and a CM program broadcasting time zone, and can be expected to be effectively used in a contract with a sponsor or the like.

(Second Embodiment) In the second embodiment,
Providing more meaningful marketing information to sponsors and broadcasting stations by collecting viewing information obtained by further adding characteristic information to viewer information from the broadcast receiving terminal of the viewing information collection system according to the first embodiment. The following describes a viewing information collection system that performs this. The viewing information collection system according to the second embodiment of the present invention has an overall configuration and basic operation (FIGS. 1 to 4, 6, 7, 10, and 13) according to the first embodiment. It is the same as the information collection system. Therefore, in the viewing information collecting system according to the second embodiment, the description of the entire configuration and the basic operation is omitted, and only the description of the different parts is shown in FIGS.
I will do it with reference to.

In the second embodiment, an interest level indicating “how much interest the viewer has in the viewed CM program” is added to the viewer information 82 described above. This level of interest can be obtained by obtaining image (standard image or thumbnail image) data of a CM program, coupon data relating to the purchase of a product advertised in the CM program, or detailed information of the product.
The determination is made based on whether link data or the like relating to the address (URL or password) of the eb server is taken into the broadcast receiving terminal 2.

In this case, as shown in FIG. 15, the program additional information 45 'broadcast together with the program data 44 includes a broadcast station ID 51, a program ID 52, a sponsor code 53, a product name / product code 54, and other additional information. In addition to 55,
Image data 56, coupon data 57, and link data 58 are defined. Then, the data broadcast stream 42
The program additional information 45 ′ is stored in the system control unit 204, the memory 212, and the storage unit 213 of the broadcast receiving terminal 2.
Is performed according to the procedure of the flowchart shown in FIG.

In FIG. 16, when the reception of a certain CM program is started (step S161), the value of the interest level managed in the memory 212 is set (cleared) to “0” and the data broadcast stream 42 is set. , The program additional information 45 'relating to the CM program is extracted (step S
162, S163). Next, only information that needs to be transmitted to the viewing information server 3 among the information constituting the program additional information 45 'is stored in the memory 212 as the program reception information 81 (step S164). Next, data on the viewing date and time given from the clock unit 215 incorporated in the broadcast receiving terminal 2 and data on the position of the broadcast receiving terminal 2 are:
Each is stored in the memory 212 as the viewing date and time 82b and the position information 82c (steps S165 and S16).
6).

When the basic information is stored by the above processing, the processing of steps S167 to S175 is repeated until the received CM program is switched.
First, by monitoring a key operation on the key input unit 214, it is detected whether or not an instruction to fetch data has been issued (step S167). If there is no instruction to take in data, it is determined that the viewer does not particularly show interest in the CM program being viewed, and the interest level is set to “1” (step S168). On the other hand, if there is an instruction to take in data, the instructed data is further determined (step S169). If the instructed data is the image data 56, the image data 56 is stored in the storage unit 213, and it is determined that the viewer has some interest in the CM program, and the interest level is set to “2”. It is set (steps S170, S171). If the specified data is the link data 58, the storage unit 21
3, the link data 58 is stored, and the viewer
It is determined that the user is strongly interested in the M program, and the interest level is set to “3” (steps S172 and S173).
If the instructed data is coupon data 57,
Coupon data 57 is stored in storage unit 213, and it is determined that the viewer is more interested in the CM program, and the interest level is set to “4” (step S1).
74, S175).

As a method for informing the viewer that the coupon data 57 and the link data 58 are included in the program additional information 45 ', as shown in FIG. Displaying a predetermined data reception indicator 192 may be considered.

On the other hand, when it is confirmed that the CM program has been switched (step S176, Yes), the viewer profile 82a, the viewing date and time 82b, the position information 82c, The viewing pattern 82d and the interest level 82e correspond to the viewer information 8
It is packaged as 2 '(step S177).
The content of the interest level 82e to be packaged is
It may indicate only the highest interest level (interest level (a) in FIG. 17), or may indicate an item of the captured data (interest level (b) in FIG. 17). ). Further, the viewer information 82 'and the program reception information 81 are packaged as viewing information 80' (step S177). Then, the viewing information 80 '
6 is via a modem 211 in the case of the stationary broadcast receiving terminal 2a shown in FIG.
Is transmitted to the viewing information server 3 via the
178). The processing in steps S162 to S178 is as follows:
The process is repeatedly performed until the operation of the broadcast receiving terminal 2 is completed or the program broadcast stops running (step S179).

In the viewing information server 3, the viewing information 80 ′ transmitted from the broadcast receiving terminal 2 is transmitted to the data communication unit 30.
1 is received. Using the received viewing information 80 ', the viewing information processing unit 302 creates aggregated viewing information (FIG. 18) having a predetermined hierarchy, and stores it in the aggregated viewing information database 303. The aggregated viewing information analysis unit 304 analyzes and processes the accumulated aggregated viewing information using a statistical method, and generates marketing information with added value. The marketing information distribution unit 305 transmits the generated marketing information to the viewing information using terminal 4 or the broadcasting facility 1 periodically or in response to a request from a sponsor or a broadcasting station.

As described above, according to the viewing information collection system according to the second embodiment of the present invention, in addition to the basic viewing information 80, the viewer's interest level 82 for the CM program
e is collected / processed automatically. Therefore, meaningful marketing information related to viewing, such as "when, where, who watched which program, and how interested" can be effectively utilized. That is, this marketing information can be widely used not only for the audience rating information but also for the production of CM programs and product development of sponsors, the management of broadcast schedules of broadcast stations, and CM contracts.

When the link data 58 is fetched, it is checked whether or not the corresponding Web server has been actually accessed. When the link data 58 has been accessed, the value of the interest level 82e is increased. It may be.
In addition, if the link data 58 includes a predetermined password that permits access to the Web server, the broadcast receiving terminal 2 that can access the Web server is limited (differentiation between those who have viewed the program and those who have not viewed the program). Can be achieved). Further, when a product advertised in a program is purchased on the Web server, information on purchase of the product by access and viewing information may be linked and managed. The interest level 82e may be input by the viewer himself / herself through operation buttons or the like provided in advance on the broadcast receiving terminal 2.

(Third Embodiment) In the third embodiment,
A description will be given of a viewing information collecting system in which a sponsor or a broadcasting station can freely select items of viewer information collected from a broadcast receiving terminal of the viewing information collecting system according to the first embodiment. The viewing information collecting system according to the third embodiment of the present invention has the same overall configuration and basic operation as the viewing information collecting system according to the first embodiment. Therefore, in the viewing information collecting system according to the third embodiment, description of the overall configuration and basic operation will be omitted, and only different portions will be described with reference to FIGS.

In the third embodiment, as shown in FIG. 20, a broadcast station ID 51, a program ID 52, a sponsor code 53, a product name / product code 54 are included in the program additional information 45 ″ broadcast together with the program data 44. And other additional information 5
In addition to the item 5, item selection information 59 indicating which item of the viewer information 82 is desired to be collected is defined. The item selection instruction based on the item selection information 59 is performed by setting “1” to a flag corresponding to each item of the viewer information 82. Note that the flag can be freely set by the sponsor or the broadcasting station according to the purpose of collecting information. Then, the program additional information 45 ″ in the data broadcast stream 42 is processed by the system control unit 204, the memory 212, and the storage unit 213 included in the broadcast receiving terminal 2 according to the procedure of the flowchart shown in FIG.

In FIG. 21, when reception of a certain CM program is started (step S211), program additional information 45 ″ relating to the CM program is extracted from the data broadcast stream 42 (step S212). Only the information that needs to be transmitted to the viewing information server 3 among the information constituting the information 45 ″ is stored in the memory 2 as the program reception information 81.
12 (step S213). Next, the item selection information 59 is extracted from the program additional information 45 "(step S214), and only the data of the item whose flag is" 1 "is stored in the memory 212 (step S215). FIG.
In the item selection information 59 exemplified in (1), only the age and the viewing date and time are the flag “1”. Therefore, in this case, the age data of the viewer profile registered in the storage unit 213 in advance is stored in the clock unit 2 built in the broadcast receiving terminal 2.
The viewing date and time data given from 15 are stored in the memory 212, respectively.

Next, switching of the received CM program is determined (step S216). When it is confirmed that the CM program has been switched, the viewer profile 82a and the viewing date and time 82b of only the age data stored in the memory 212 are packaged as viewer information 82 ″ (FIG. 22). The viewer information 82 ″ and the program reception information 81 are packaged as viewing information 80 ″. The viewing information 80 ″ is a modem 211 in the case of the stationary broadcast receiving terminal 2a shown in FIG. 7 is transmitted to the viewing information server 3 via the mobile phone unit 216 and the antenna 217 in the case of the mobile broadcast receiving terminal 2b shown in FIG. 7 (step S217). The processing of steps S212 to S217 is performed by the broadcast receiving terminal 2
This operation is repeated until the operation is ended or there is no program broadcast (step S218).

In the viewing information server 3, the viewing information 80 ″ transmitted from the broadcast receiving terminal 2 is transmitted to the data communication unit 30.
1 is received. The viewing information processing unit 302 uses the received viewing information 80 ″ to create aggregated viewing information (FIG. 23) having a predetermined hierarchy, and stores the aggregated viewing information in the aggregated viewing information database 303. A statistical information processing unit 304 analyzes and processes the accumulated aggregated viewing information using a statistical method to generate added value marketing information, and the marketing information distribution unit 305 periodically converts the generated marketing information. Alternatively, in response to a request from a sponsor or a broadcasting station, the information is transmitted to the viewing information using terminal 4 or the broadcasting facility 1.

As described above, according to the viewing information collection system according to the third embodiment of the present invention, the item selection information for selecting and instructing the items necessary for collection in the program additional information 45 ″ broadcast from the broadcast station 59, and the item selection information 59
Is transmitted from the broadcast receiving terminal 2 to the viewing information server 3. Accordingly, by narrowing down necessary items, efficient information collection by the sponsor is enabled, and the broadcast receiving terminal 2 Since the amount of information transmitted from the server to the viewing information server 3 is reduced, the communication resources of the system can be effectively used. 5
It is of course possible to apply the item selection process based on No. 9.

The item selection information 59 can also be set in the program additional information authoring unit 103 of the broadcast facility 1. In this case, from an external terminal, for example, the viewing information utilizing terminal 4, via the communication network and the data communication unit 110,
It is also conceivable to make settings using data input to the program additional information authoring unit 103. Also, if your audience
It is also possible to operate the key input unit 214 of the broadcast receiving terminal 2 so that a data item permitted to be transmitted to the viewing information server 3 can be selected. In particular, with regard to viewer information such as age, gender, occupation, and location information, it is preferable that information is managed by providing a function of rejecting data transmission from the viewpoint of privacy protection.

In general, a charging process is performed for providing marketing information collected / processed in the viewing information collecting system according to the first to third embodiments to a sponsor or a broadcasting station. Can be considered. In the present embodiment, it is conceivable that the viewing information server 3 manages the billing process. At this time, if the contents and the number of times of use of the marketing information provided to the sponsor and the broadcasting station are managed by the viewing information server 3, it is possible to perform a process of changing the billing amount accordingly.

(Fourth Embodiment) In the fourth embodiment,
A description will be given by exemplifying how a sponsor and a broadcasting station can use the viewing information collected by the viewing information collecting system according to the first to third embodiments. The viewing information collecting system according to the fourth embodiment of the present invention is basically the same in overall configuration and basic operation as the viewing information collecting systems according to the first to third embodiments. The control performed by the terminal 4 'is characterized. In the following, regarding the viewing information collecting system according to the fourth embodiment, description of the overall configuration and basic operation is omitted, and only the description of the control performed by the viewing information using terminal 4 'is shown in FIG.
25 with reference to FIG.

In FIG. 24, the viewing information use terminal 4 ′
Includes a data communication unit 401, a marketing information processing unit 402, a marketing information storage unit 403, a marketing information analysis unit 404, and a CM control unit 405. The viewing information use terminal 4 ′ receives the marketing information from the viewing information server 3 in the data communication unit 401 and stores the marketing information in the marketing information storage unit 403 via the marketing information processing unit 402. The stored marketing information is analyzed by the marketing information analysis unit 404 as necessary, periodically or by a user's operation, and is used to determine the effectiveness of CM program broadcasting and management, and the CM control unit 405 Output to The CM control unit 405 analyzes the provided marketing information and determines whether or not the time and contents of the CM program being broadcast match the viewing time and preference of the target user. Then, when it is determined that the CM program does not match, the CM control unit 405 transmits CM control information for instructing a change in the broadcast schedule of the CM program to the broadcast facility 1 of the broadcast station (FIG. 25). The determination and control performed by the CM control unit 405 are preferably performed automatically according to a predetermined rule, but may be performed manually by a sponsor based on the analysis result.

The CM output from the CM control unit 405
The control information is transmitted from the data communication unit 401 to the broadcasting equipment 1 of the broadcasting station via the communication network. In the broadcast facility 1, the broadcast schedule management unit 105 receives the CM control information transmitted from the viewing information use terminal 4 ′ via the data communication unit 110. Then, the broadcast schedule management unit 105
Changes the broadcast schedule of the CM program according to the CM control information.

With this control, for example, the following change control of the broadcast schedule becomes possible. Referring to the analysis result of FIG. 14, among the three predetermined CM program broadcast time zones 7:30, 12:00 and 21:00, time zone 1
It can be seen that the audience rating of viewers in their twenties and thirties at 2:00 is extremely low. Therefore, this time zone 12:
It is possible to control the change of the broadcast schedule, such as replacing the CM program that is broadcasted at 00 in the 20's and 30's with a CM program targeting the audience of 50 years or older, which has a high audience rating in the same time zone. Become.

Here, if the viewing information of a certain CM program is managed in association with the viewing information of a program (substantial program or another CM program) obtained before and after the CM program, the broadcast time zone as described above can be obtained. Instead, it becomes possible to perform the change control of the broadcast schedule in a pinpoint manner. For example, C
If the programs managed in association with the M program are programs of the same channel, it means that the viewers are continuously viewing the same channel. It can be determined that the demographics match. On the other hand, if one or both programs managed in association with a certain CM program are programs of different channels, it means that the viewer has changed the channel when the program is switched, and so the viewer of the actual program is It can be expected that the layer does not match the audience of the CM program. Therefore,
In this case, the broadcast schedule of the CM program or the preceding and following programs is reviewed. The management in which the viewing information is associated may be performed by the broadcast receiving terminal 2 (when transmitting the viewing information) or may be performed by the viewing information server 3 (when performing the viewing information processing).

As described above, according to the viewing information collecting system according to the fourth embodiment of the present invention, the change of the broadcast schedule is controlled based on the viewing information 80 (ie, the marketing information). As a result, the reaction of the viewer can be reflected directly and in a short time on the CM program broadcast.

(Fifth Embodiment) In the fifth embodiment,
The purchase of a product using the program additional information by the viewer and C
A description will be given of a viewing information collection system capable of simultaneously collecting viewing information on M programs.

With reference to FIGS. 26 and 27, an outline of the overall configuration of the viewing information collecting system according to the fifth embodiment of the present invention will be described. In FIG. 26, the viewing information collection system according to the fifth embodiment includes a broadcast facility 1 provided by a broadcast station.
And a broadcast receiving terminal 2 possessed by a viewer and a shop terminal 6 possessed by a shop capable of purchasing products advertised in a CM program
And a viewing information utilization terminal 4 possessed by a sponsor who provides a CM program. As shown in FIG. 26, the viewing information collecting system according to the fifth embodiment includes a store terminal 6 instead of the viewing information server 3 of the viewing information collecting system according to the first to third embodiments. Included in That is, in the viewing information collecting system according to the fifth embodiment, the viewing information is not always collected via the viewing information server 3, but when the product is purchased at the store (through the store terminal 6). Only the viewing information is collected (FIG. 27). Hereinafter, the viewing information collecting system according to the fifth embodiment will be described with reference to FIGS.
The description will focus on parts that differ from the viewing information collection system according to the third embodiment.

First, as shown in FIG. 15, the program additional information 45 'broadcast together with the program data 44 includes
In addition to D51, program ID 52, sponsor code 53, product name / product code 54, and other additional information 55, at least one of image data 56 and coupon data 57 is defined. These data include product information (product type name, etc.) that can specify a product corresponding to the CM program. The mobile broadcast receiving terminal 2c shown in FIG. 28 is applied to the broadcast receiving terminal 2 that receives a broadcast wave including the program additional information 45 ′ defined as described above. The broadcast receiving terminal 2c shown in FIG. 28 is the broadcast receiving terminal 2b shown in FIG.
And a store terminal communication unit 220 and an antenna 221.

The program additional information 45 'in the data broadcast stream 42 is processed by the system control unit 204, the memory 212 and the storage unit 213 constituting the broadcast receiving terminal 2c in accordance with the procedure of the flowchart shown in FIG. In FIG. 29, when reception of a certain CM program is started (step S291), the value of the interest level managed in the memory 212 is set (cleared) to “0”, and the CM is read from the data broadcast stream 42. The program additional information 45 'relating to the program is extracted (step S29).
2, S293). Next, from the information constituting the program additional information 45 ', only predetermined necessary information is stored in the program reception information 8'.
1 is stored in the memory 212 (step S29).
4). Next, the clock unit 21 built in the broadcast receiving terminal 2c
5 and the data on the position of the broadcast receiving terminal 2c are stored in the memory 212 as the viewing date and time 82b and the position information 82c, respectively (steps S295 and S296).

When the basic information is stored by the above processing, the processing of steps S297 to S303 is repeatedly performed until the received CM program is switched.
First, by monitoring a key operation on the key input unit 214, it is detected whether or not an instruction to fetch data has been issued (step S297). If there is no instruction to take in the data, it is determined that the viewer does not particularly show interest in the CM program being viewed, and the interest level is set to “1” (step S298). On the other hand, if there is an instruction to take in data, the designated data is further determined (step S299). If the instructed data is the image data 56, the image data 56 is stored in the storage unit 213, and it is determined that the viewer has some interest in the CM program, and the interest level is “2”.
Is set (steps S300, S301). If the instructed data is the coupon data 57, the coupon data 57 is stored in the storage unit 213, and it is determined that the viewer is strongly interested in the CM program, and the interest level is set to “3”. (Steps S302 and S30)
3).

On the other hand, when it is confirmed that the CM program has been switched (step S304, Yes), as shown in FIG. 17, the viewer profile 82a, viewing date and time 82b, position information 82c, The viewing pattern 82d and the interest level 82e correspond to the viewer information 8
Packaged as 2 '. Further, the viewer information 82 'and the program reception information 81 are packaged as viewing information 80' (step S305). The processes of steps S292 to S305 are repeatedly performed until the operation of the broadcast receiving terminal 2c is completed or the program broadcast is stopped (step S306).

Next, the store terminal 6 will be described with reference to FIGS. In FIG. 30, the store terminal 6 is
Data processing / system control unit 601 and key input unit 60
2, a display control unit 603, a display unit 604, a barcode reader 605, a printing unit 606, a memory 607,
Clock section 608, data communication section 609, wireless communication section 6
10 and an antenna 611. The data processing / system control unit 601 controls the entire store terminal 6 and performs data processing. The key input unit 602 is used to input a product code, an amount, and the like. The display unit 604 displays a product name, an amount, and the like. Display control unit 603
Controls the display unit 604. Barcode reader 605
Is used to read a barcode attached to a product. The printing unit 606 is used to print the product name, the amount, and the like on paper. The memory 607 stores data for data processing and system control. The data communication unit 609 is used for communicating with the outside. The wireless communication unit 610 communicates with the broadcast receiving terminal 2c by wireless such as Bluetooth or infrared.

When the viewer desires to purchase the product advertised in the received CM program, the viewer receives the image data 56
Alternatively, the coupon data 57 is taken into the broadcast receiving terminal 2c. Then, the viewer takes the broadcast receiving terminal 2c into which the data has been taken to the store having the store terminal 6, and purchases the product by the following processing. First, the broadcast receiving terminal 2c and the store terminal 6 are wirelessly connected by the store terminal communication unit 220 and the wireless communication unit 610. After the connection, the viewer operates the key input unit 214 of the broadcast receiving terminal 2 c to read out the image data 56 or coupon data 57 of the product desired to be purchased from the storage unit 213 and transmit it to the store terminal 6. Thereby, personal authentication is performed based on the personal authentication data stored in advance in the broadcast receiving terminal 2c, and the purchased product is specified by the product information included in the data. At this time, the viewing information 8 stored and processed at the time of receiving the CM program related to the product desired to be purchased
0 'is also transmitted to the store terminal 6. Then, in accordance with these data and information, the data processing /
The system control unit 601 performs the same processing as a general store terminal (so-called POS) such as inputting the amount of money and selecting a payment method, and as shown in FIG. 80 'is packaged and stored in the memory 607 of the shop terminal 6 as shop information 330. On the other hand, the store terminal 6 transmits, to the broadcast receiving terminal 2c, a point to the effect that the commercial program was viewed and linked to the purchase of the product. The store information 330 stored in the store terminal 6 is transmitted to the viewing information use terminal 4 or the broadcast facility 1 via the data communication unit 609 periodically or in response to a request from a sponsor or a broadcasting station. .

Note that the wireless communication unit 610 and the antenna 611 of the store terminal 6 and the store terminal communication unit 220 and the antenna 221 of the broadcast receiving terminal 2c are replaced with a configuration capable of providing a wired interface, so that the sales are possible. It goes without saying that the store terminal 6 and the broadcast receiving terminal 2c can communicate by wire.

As described above, according to the viewing information collecting system according to the fifth embodiment of the present invention, the broadcast receiving terminal 2c
And the shop terminal 6 in one terminal, from the viewing of the CM program to the purchasing behavior mediated by the merchandise information taken into the broadcast receiving terminal 2c and the personal authentication required for the settlement. At the same time, it becomes possible to collect information on this series of viewers. Therefore,
Viewing information indicating “what, when, where, who, and how interested in watching a CM program” and “what product,
It can be linked with the store information indicating which store, how many, and how much was purchased, and the added value as marketing information is further increased. In addition, since the viewer can purchase the product simply by presenting the image data 56 or the coupon data 57 obtained by receiving the CM program to the store, the viewer can save time and effort in selecting the product at the store and is convenient. is there.

(Sixth Embodiment) In the sixth embodiment,
A viewing information collection system that collects viewing information from an access to a Web server from which information related to a CM program executed by a viewer can be obtained without going through a viewing information server will be described.

Referring to FIGS. 32 and 33, an outline of the overall configuration of the viewing information collecting system according to the sixth embodiment of the present invention will be described. In FIG. 32, the viewing information collection system according to the sixth embodiment includes a broadcast facility 1 provided by a broadcast station.
And a broadcast receiving terminal 2 owned by the viewer, and a viewing information using terminal 4 and Web provided by a sponsor who provides a CM program.
And a server 5. As shown in FIG. 32, the viewing information collecting system according to the sixth embodiment eliminates the viewing information server 3 of the viewing information collecting system according to the first to third embodiments, and replaces the Web server 5 with the sponsor. It is a configuration provided. That is, in the viewing information collection system according to the sixth embodiment, the viewing information is not always collected via the viewing information server 3 but the viewer
Viewing information is collected only when accessing
3). Hereinafter, the viewing information collection system according to the sixth embodiment will be described with reference to FIGS.
The following description focuses on differences from the viewing information collection system according to the embodiment.

First, as shown in FIG. 15, the program additional information 45 'broadcast together with the program data 44 includes
In addition to D51, program ID 52, sponsor code 53, product name / product code 54, and other additional information 55, at least link data 58 is defined. The program additional information 45 ′ in the data broadcast stream 42 is stored in the system control unit 204,
2 and the storage unit 213 are processed according to the procedure of the flowchart shown in FIG.

In FIG. 34, when reception of a certain CM program is started (step S341), program additional information 45 'relating to the CM program is extracted from the data broadcast stream 42 (step S342). Next, from the information constituting the program additional information 45 ', only predetermined necessary information is stored in the memory 212 as the program reception information 81 (step S343). At this time, the program additional information 45 '
Is stored in the storage unit 213 (step S344). Next, data on the viewing date and time given from the clock unit 215 incorporated in the broadcast receiving terminal 2 and data on the position of the broadcast receiving terminal 2 are:
Each is stored in the memory 212 as the viewing date and time 82b and the position information 82c (steps S345 and S34).
6). Next, switching of the received CM program is determined (step S347). When it is confirmed that the CM program has been switched, the above-described step S34 is performed until the operation of the broadcast receiving terminal 2 is terminated or the program broadcast is stopped.
Steps S2 to S347 are repeated (step S3
48).

Now, the operation of the broadcast receiving terminal 2 when the viewer is interested in the CM program and tries to access the Web server 5 to obtain detailed information will be described with reference to FIG.
In FIG. 35, the broadcast receiving terminal 2 includes a key input unit 214
When an instruction to access the Web server 5 is received from the viewer via, the link data 58 is read from the storage unit 213 (step S351). Then, the broadcast receiving terminal 2 is connected to the modem 211 (in the case of FIG. 6) or the mobile phone unit 21.
6 and the antenna 217 (in the case of FIG. 7), connect to the Web server 5 via the Internet (step S
352). At this time, the viewing information 80 'stored and processed at the time of receiving the CM program is transmitted to the Web server 5 (step S353). After that, until the connection is terminated
Browsing according to the viewer's operation is performed (steps S354 and S355).

Next, the Web server 5 will be described with reference to FIG. In FIG. 36, a Web server 5 includes a data communication unit 501, a Web service processing unit 502,
b data storage unit 503 and service use information processing unit 50
4, a service use information storage unit 505, and a viewing information use terminal communication unit 506. The data communication unit 501
A connection between the Web server 5 and the broadcast receiving terminal 2 via the Internet is realized. Broadcast receiving terminal 2 at the same time as connection
Is temporarily stored in the service usage information storage unit 505 via the service usage information processing unit 504. Next, the Web service processing unit 502
In response to browsing performed by the broadcast receiving terminal 2, We
The web data stored in the b data storage unit 503 is
By transmitting data from the data communication unit 501 to the broadcast receiving terminal 2 via the Internet, various services are provided to the viewer. Then, when a series of services for one broadcast receiving terminal 2 is completed, the service use information processing unit 504 packages the service use history with the viewing information 80 ′ and stores it in the service use information storage unit 505 as service use information. . This service usage information,
The information is transmitted to the marketing information processing unit 402 of the viewing information using terminal 4 via the viewing information using terminal communication unit 506 periodically or according to an instruction from the viewing information using terminal 4.

As described above, according to the viewing information collecting system according to the sixth embodiment of the present invention, the broadcast receiving terminal 2 and the Web server 5 are linked to each other, without passing through the viewing information server. It is possible to collect information about viewers who are strongly interested in the CM program. Therefore,
The information indicating "when, where, and who watched a CM program" can be directly linked to the information that the user has accessed the Web server with more interest. Even higher.
Also, since there is no viewing information server, the sponsor
It is possible to collect viewing information alone.

When the sponsor develops electronic commerce (EC) on the Web server 5,
As in the fifth embodiment, a series of processes from viewing of a CM program to purchase behavior and personal authentication required for settlement can be performed on the Web.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating a configuration of a viewing information collection system according to first to fourth embodiments of the present invention.

FIG. 2 is a diagram illustrating information exchanged in a viewing information collection system according to first to third embodiments of the present invention.

FIG. 3 is a block diagram illustrating a detailed configuration example of a broadcast facility 1.

FIG. 4 is a diagram illustrating a structure of broadcast data transmitted from broadcast equipment 1.

FIG. 5 is a diagram illustrating a data structure of program additional information 45 according to the first embodiment.

FIG. 6 is a block diagram illustrating a detailed configuration example (stationary type) of the broadcast receiving terminal 2a according to the first embodiment.

FIG. 7 is a block diagram illustrating a detailed configuration example (mobile type) of the broadcast receiving terminal 2b according to the first embodiment.

FIG. 8 is a diagram illustrating an example of viewing information 80 collected from the broadcast receiving terminal 2 according to the first embodiment.

FIG. 9 is a flowchart illustrating a process performed by the broadcast receiving terminal 2 according to the first embodiment.

FIG. 10 is a block diagram showing a detailed configuration example of the viewing information server 3.

FIG. 11 is a diagram illustrating an example of an integrated viewing information database 303 constructed in the viewing information server 3 according to the first embodiment.

FIG. 12 is a diagram showing an example of marketing information obtained by analyzing and processing aggregated viewing information.

FIG. 13 is a block diagram illustrating a detailed configuration example of the viewing information use terminal 4 in the first to third embodiments.

FIG. 14 is a diagram showing an example using the marketing information of FIG.

FIG. 15 shows program additional information 45 ′ in the second embodiment.
FIG. 3 is a diagram for explaining the data structure of FIG.

FIG. 16 is a flowchart illustrating a process performed by a broadcast receiving terminal 2 according to the second embodiment.

FIG. 17 is a diagram illustrating an example of viewing information 80 ′ collected from a broadcast receiving terminal 2 according to the second embodiment.

FIG. 18 is a diagram illustrating an example of an integrated viewing information database 303 constructed in the viewing information server 3 according to the second embodiment.

FIG. 19 is a diagram illustrating a display screen of a broadcast receiving terminal 2 according to the second embodiment.

FIG. 20 shows program additional information 45 ″ in the third embodiment.
FIG. 3 is a diagram for explaining the data structure of FIG.

FIG. 21 is a flowchart illustrating a process performed by a broadcast receiving terminal 2 according to the third embodiment.

FIG. 22 is a diagram illustrating an example of viewing information 80 ″ collected from broadcast receiving terminal 2 in the third embodiment.

FIG. 23 is a diagram illustrating an example of an integrated viewing information database 303 constructed in the viewing information server 3 according to the third embodiment.

FIG. 24 is a block diagram illustrating a detailed configuration example of a viewing information use terminal 4 ′ in the fourth embodiment.

FIG. 25 is a diagram illustrating information exchanged in a viewing information collection system according to a fourth embodiment of the present invention.

FIG. 26 is a block diagram illustrating a configuration of a viewing information collecting system according to a fifth embodiment of the present invention.

FIG. 27 is a diagram illustrating information exchanged in the viewing information collection system according to the fifth embodiment of the present invention.

FIG. 28 is a block diagram illustrating a detailed configuration example (mobile type) of a broadcast receiving terminal 2c according to the fifth embodiment.

FIG. 29 is a flowchart illustrating a process performed by a broadcast receiving terminal 2c according to the fifth embodiment.

FIG. 30 is a block diagram showing a detailed configuration example of a store terminal 6.

FIG. 31: Store information 330 stored in the store terminal 6
FIG. 3 is a diagram for explaining an example of FIG.

FIG. 32 is a block diagram illustrating a configuration of a viewing information collecting system according to a sixth embodiment of the present invention.

FIG. 33 is a diagram illustrating information exchanged in the viewing information collection system according to the sixth embodiment of the present invention.

FIG. 34 is a flowchart illustrating processing performed by a broadcast receiving terminal 2 according to the sixth embodiment.

FIG. 35 is a flowchart illustrating a process performed by the broadcast receiving terminal 2 according to the sixth embodiment.

FIG. 36 is a block diagram illustrating a detailed configuration example of a Web server 5.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Broadcasting equipment 2 (2a-2c) ... Broadcast receiving terminal 3 ... Viewing information server 4, 4 '... Viewing information utilization terminal 5 ... Web server 6 ... Dealer terminal 41-43 ... Stream 44 ... Program data 45, 45' , 45 "... program additional information 51 to 59 ... information constituting program additional information 80, 80 ', 80" ... viewing information 81 ... program reception information 82, 82', 82 "... viewer information 82a to 82e ... viewer Information packaged as information 101 Program data authoring unit 102 Program data storage unit 103 Program additional information authoring unit 104 Program additional information storage unit 105 Broadcast schedule management unit 106 Multiplexing unit 107 Broadcast data transmission unit 109, 201, 217, 219, 221, 611 ... antennas 110, 301, 401, 609, 501 ... data communication unit 1 DESCRIPTION OF SYMBOLS 1 ... Broadcast screen 192 ... Data reception indicator 202 ... Tuner 203 ... Separation part 204 ... System control part 205 ... Audio reproduction part 206 ... Speaker 207 ... Video reproduction part 208 ... Data processing part 209 ... Display synthesis part 210, 604 ... Display part 211, modem 212, 607, memory 213, storage unit 214, 602, key input unit 215, 608, clock unit 216, mobile phone unit 218, GPS receiving unit 220, dealer terminal communication unit 302, viewing information processing unit 303 Aggregated viewing information database 304 ... Aggregated viewing information analysis unit 305 ... Marketing information distribution unit 330 ... Dealer information 331 ... Sales information 402 ... Marketing information processing unit 403 ... Marketing information storage unit 404 ... Marketing information analysis unit 405 ... CM control unit 502 … We b Service processing unit 503 Web data storage unit 504 Service usage information processing unit 505 Service usage information storage unit 506 Viewing information usage terminal communication unit 601 Data processing / system control unit 603 Display control unit 605 Barcode reader 606: printing unit 610: wireless communication unit

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 ZEC G06F 17/60 ZEC H04N 5/445 H04N 5/445 Z 17/00 17/00 ZF Terms (reference) 5B075 ND12 ND14 NR02 UU08 UU34 5C025 AA25 BA14 BA27 BA28 CA01 CA02 CA09 DA05 5C061 BB13 CC01 CC05 5C064 BA01 BA07 BB01 BB07 BC01 BC07 BC18 BC23 BD02 BD04 BD07

Claims (49)

[Claims] 1. A viewing information collecting system using a program broadcasting environment for providing an additional service using data broadcasting, comprising: a program data comprising video information and audio information of a program; A broadcast facility that creates predetermined program additional information and broadcasts the program additional information together with the program data using data broadcasting; and receives the program data and the program additional information corresponding to the program selected by the viewer. A plurality of broadcast receiving terminals for automatically creating and transmitting viewing information combining program receiving information for specifying a received program extracted from the program additional information and viewer information relating to the viewer; Each of the viewing information transmitted from the broadcast receiving terminal is received, and based on each of the viewing information, marketing information subjected to a desired analysis / processing process is generated for each program provider. A viewing information collection system comprising: a viewing information server configured and transmitted to a program provider. 2. The viewing information collection system according to claim 1, wherein the broadcast receiving terminal transmits the created viewing information to the viewing information server every time one program is viewed. . 3. The viewing information collecting system according to claim 1, wherein the broadcast receiving terminal accumulates the generated viewing information for a certain period of time and then transmits the viewing information to the viewing information server collectively. 4. The viewing information collecting system according to claim 1, wherein one viewing information server is provided to collectively manage the viewing information. 5. The viewing information collection system according to claim 1, wherein a plurality of viewing information servers are provided, and the viewing information is collected / managed for each viewing information server. 6. The viewing information collection system according to claim 1, wherein the program additional information includes at least one information for specifying a broadcasting station, a program, a sponsor, or a product. 7. The viewing information collection system according to claim 1, wherein the viewer information includes information indicating the date and time when the viewer viewed the program. 8. The viewing information collection system according to claim 1, wherein the viewer information includes at least one information on a viewer's age, gender, occupation, or preference. 9. The viewing information collection system according to claim 1, wherein the viewer information includes information indicating a position at which the viewer viewed the program. 10. The viewing information collection system according to claim 1, wherein the viewer information includes viewing pattern information indicating which part of the program the viewer has watched. 11. The program additional information includes image data provided from a program, coupon data usable for purchasing a product advertised in the program, or W capable of obtaining detailed information of the program.
The viewing information collection system according to claim 1, wherein at least one link data for accessing the eb server is included. 12. The viewing information collection according to claim 11, wherein the link data includes a predetermined password for permitting access to a Web server, so that the broadcast receiving terminal to which the link can be accessed can be limited. system. 13. The viewing information collection system according to claim 1, wherein the viewer information includes an interest level indicating how much the viewer is interested in the program. 14. The viewing information collection system according to claim 11, wherein the viewer information includes an interest level indicating how much the viewer is interested in the program. 15. The broadcast receiving terminal according to whether a viewer watches a program or when the broadcast receiving terminal captures any one of the image data, the coupon data, and the link data of the program into the broadcast receiving terminal. 15. The viewing information collecting system according to claim 14, wherein the interest levels are different. 16. The broadcast receiving terminal, when a viewer watches a program, when the broadcast receiving terminal captures the image data of the program, when the broadcast receiving terminal captures the coupon data, and when the link data is And if you take in,
The viewing information collection system according to claim 14, wherein the interest levels are different from each other. 17. The viewing information collecting system according to claim 14, wherein the interest level is input to the broadcast receiving terminal by a viewer. 18. The broadcast receiving terminal according to claim 15, wherein, when the link data is taken, the broadcast receiving terminal changes the interest level by determining whether the corresponding Web server has been actually accessed. A viewing information collection system described in 1. 19. The program additional information is transmitted from the broadcast receiving terminal to the viewing information server by including item selection information indicating an item that the program provider desires to collect from the viewer information. 2. The viewing information collecting system according to claim 1, wherein the viewer information can be selected according to the item selection information. 20. By setting in advance in the broadcast receiving terminal an item of the viewer information that may be collected by the viewer, the viewing transmitted from the broadcast receiving terminal to the viewing information server is set. 2. The viewing information collection system according to claim 1, wherein the viewer information can be selected according to the setting. 21. C receiving the marketing information
The program provider of the M program analyzes the relationship between the audience segment targeted by the CM program and the broadcast time zone, and based on an instruction to optimize the broadcast time zone of the CM program,
2. The viewing information collection system according to claim 1, wherein a broadcast schedule of the CM program is controlled. 22. A viewing information collecting system using a program broadcasting environment for providing an additional service using data broadcasting, comprising: a program data comprising video information and audio information of a program; A broadcast facility that creates predetermined program additional information and broadcasts the program additional information together with the program data using data broadcasting; and receives the program data and the program additional information corresponding to the program selected by the viewer. A plurality of broadcast receiving terminals for automatically creating and storing viewing information combining program receiving information specifying a received program extracted from the program additional information and viewer information relating to the viewer; By receiving the viewing information from the terminal,
A viewer can purchase a product advertised in a CM program, and based on the viewing information, generates desired analyzed / processed store information for each program provider and sends it to the program provider. A viewing information collection system including a store terminal. 23. The program additional information includes at least one of image data provided from a CM program or coupon data usable for purchasing a product advertised in the CM program, wherein the image data or the The coupon data is transmitted from the broadcast receiving terminal to the store terminal, whereby a product purchased by a viewer is determined.
2. The viewing information collection system according to 2. 24. A viewing information collecting system using a program broadcasting environment for providing an additional service using data broadcasting, comprising: program data composed of video information and audio information of a program; and detailed information of the program. A broadcast facility for creating predetermined program additional information related to a program, including link data for accessing a Web server available to the user, and broadcasting the program additional information together with the program data using data broadcasting; The program data and the program additional information corresponding to the program selected by the viewer are received, and the program reception information specifying the received program extracted from the program additional information is combined with the viewer information on the viewer. A plurality of broadcast receiving terminals that automatically create and store information and the link data, and access from the broadcast receiving terminal using the link data And provides the service information according to the program information, receives the viewing information at the time of access, generates service analysis information desired and analyzed / processed for each program provider based on the viewing information. Web to send to
A viewing information collection system comprising a server. 25. A broadcast receiving terminal for receiving program data composed of video information and audio information of a program and predetermined program additional information related to the program, which is broadcasted from a broadcast facility using data broadcasting. A receiving unit that receives the program data and the program additional information according to a program selected by a viewer; program reception information that specifies a received program extracted from the program additional information; Transmitting the viewing information to a creating unit that automatically creates viewing information in which the viewing information is combined with the viewer information, and a viewing information server that generates marketing information that has been subjected to desired analysis / processing and sends it to a program provider. A broadcast receiving terminal, comprising: a transmitting unit. 26. The broadcast receiving terminal according to claim 25, wherein the generated viewing information is transmitted to the viewing information server every time one program is viewed. 27. The broadcast receiving terminal according to claim 25, wherein the created viewing information is accumulated and transmitted to the viewing information server after being accumulated for a certain period of time. 28. The broadcast receiving terminal according to claim 25, wherein the viewer information includes information indicating a date and time when the viewer viewed the program. 29. The broadcast receiving terminal according to claim 25, wherein the viewer information includes at least one information on a viewer's age, gender, occupation, or preference. 30. The broadcast receiving terminal according to claim 25, wherein the viewer information includes information indicating a position at which the viewer viewed the program. 31. The broadcast receiving terminal according to claim 25, wherein the viewer information includes viewing pattern information indicating which part of the program the viewer has watched. 32. The broadcast receiving terminal according to claim 25, wherein the viewer information includes an interest level indicating how much the viewer is interested in the program. 33. The program additional information includes image data provided from the program, coupon data usable for purchasing merchandise advertised in the program, or W capable of obtaining detailed information of the program.
When at least one link data for accessing the eb server is included, when a viewer views the program, and when any one of the image data, the coupon data, or the link data of the program is 33. The broadcast receiving terminal according to claim 32, wherein the interest level is made different between the broadcast receiving terminal and the taken-in case. 34. The program additional information includes image data provided from the program, coupon data usable for purchasing merchandise advertised in the program, and W capable of obtaining detailed information of the program.
When link data for access to an eb server is included, when a viewer views the program, when the image data of the program is captured, when the coupon data is captured, and when the link data 33. The broadcast receiving terminal according to claim 32, wherein the interest levels are made different from each other when the content is imported. 35. The broadcast receiving terminal according to claim 32, wherein the interest level is input by a viewer himself. 36. The broadcast receiving terminal according to claim 33, wherein when the link data is taken in, the interest level is changed by determining whether the corresponding Web server has been actually accessed. . 37. A viewer information item to be sent to the viewing information server is selected from among the viewer information included in the program additional information, according to item selection information indicating an item that the program provider desires to collect. 26. The broadcast receiving terminal according to claim 25, wherein: 38. A viewer information item to be sent to the viewing information server is selected according to items that may be collected and set in advance by a viewer,
The broadcast receiving terminal according to claim 25. 39. A broadcast receiving terminal for receiving program data composed of video information and audio information of a program and predetermined program additional information related to the program, which is broadcasted from a broadcasting facility using data broadcasting. A receiving unit that receives the program data and the program additional information according to a program selected by a viewer; program reception information that specifies a received program extracted from the program additional information; And a creating unit for automatically creating and storing viewing information combined with the user information, and enabling the purchase of the product and generating the desired analyzed / processed store information for each program provider. A broadcast receiving terminal, comprising: a transmitting unit that transmits the viewing information to a store terminal that transmits the program information to a program provider. 40. When the program additional information includes at least one piece of image data provided from a CM program or coupon data usable for purchase of a product advertised in the CM program, the image data or 40. The broadcast receiving terminal according to claim 39, wherein the coupon data is transmitted to the store terminal to determine a product purchased by a viewer. 41. A program which is broadcast from a broadcasting facility by using data broadcasting and comprises program data composed of video information and audio information of a program, and Web capable of obtaining detailed information of the program.
A broadcast receiving terminal for receiving predetermined program additional information related to a program including link data for access to a server, wherein the program data and the program additional information corresponding to a program selected by a viewer are received. A receiving unit for receiving, automatically creating and storing viewing information in which program receiving information specifying a received program extracted from the program additional information and viewer information relating to a viewer, and the link data are automatically generated and stored; A creating unit, which provides a service in accordance with the access using the link data, and generates a desired analyzed / processed service use information for each program provider and sends the service usage information to the program provider; A broadcast receiving terminal, comprising: a transmission unit that transmits the viewing information. 42. A broadcast receiving terminal for receiving program data composed of video information and audio information of a program and predetermined program additional information related to the program, which is broadcasted from a broadcasting facility using data broadcasting. A viewing information server that collects viewing information, which is stored at the time of receiving a program, that combines program receiving information specifying a received program and viewer information relating to a viewer, wherein the viewing information is obtained from a plurality of broadcast receiving terminals. A collecting unit that collects the marketing information, a generating unit that generates marketing information that has been analyzed / processed for each program provider based on the collected viewing information, and a program provider that generates the marketing information. A viewing information server, comprising: 43. The viewing information server according to claim 42, wherein the viewing information transmitted from all the broadcast receiving terminals is collectively managed. 44. A broadcast receiving terminal for receiving program data composed of video information and audio information of a program and predetermined program additional information related to the program, which is broadcasted from a broadcasting facility using data broadcasting. A retailer terminal that collects, at the time of sale of a product, viewing information, which is stored at the time of receiving the program, which combines the program reception information for specifying the received program and the viewer information relating to the viewer. A collection unit that collects the related viewing information from the broadcast receiving terminal; a generation unit that generates desired analyzed / processed store information for each program provider based on the collected viewing information; And a transmitting unit for transmitting the generated store information to a program provider. 45. When the program additional information includes at least one image data provided from a CM program or coupon data usable for purchasing a product advertised in the CM program, the image data or The store terminal according to claim 44, wherein a merchandise purchased by a viewer is determined by receiving the coupon data from the broadcast receiving terminal. 46. A broadcast receiving terminal receives program data composed of video information and audio information of a program and predetermined program additional information related to the program, which are broadcast from a broadcast facility using data broadcasting. Based on the viewing information, which is stored when the program receiving information specifying the received program and the viewer information on the viewer are combined, the desired analysis / processing is performed for each program provider generated by the viewing information server. A viewing information utilizing terminal for acquiring marketing information, comprising: a receiving unit that receives the marketing information from the viewing information server; and a audience segment targeted for a CM program to be provided based on the received marketing information. An analysis unit that analyzes the relationship with the broadcast time zone; and C that instructs the broadcast time zone of the CM program to be optimized.
A viewing information utilization terminal comprising: a control unit configured to control a broadcast schedule by transmitting M control information to the broadcast facility. 47. A method for collecting viewing information using a program broadcasting environment in which an additional service is provided by using data broadcasting, wherein the broadcasting equipment included in a broadcasting station includes a program comprising video information and audio information of the program. Data and predetermined program additional information related to the program are created, the program additional information is broadcasted together with the program data using data broadcasting, and selected by a viewer at a broadcast receiving terminal possessed by the viewer. Receiving the program data and the program additional information corresponding to the received program, and viewing information combining the program reception information specifying the received program extracted from the received program additional information and the viewer information regarding the viewer, Automatically creating and transmitting it to a predetermined viewing information server, wherein the viewing information server transmits the viewing information transmitted from the plurality of broadcast receiving terminals. Receiving and receiving, based on each of the received viewing information, generating marketing information subjected to a desired analysis / processing process for each program provider, and sending the marketing information to the program provider. How to collect viewing information. 48. A viewing information collecting method using a program broadcasting environment for providing an additional service using a data broadcast, wherein the program comprises video information and audio information of a program in a broadcasting facility of a broadcasting station. Data and predetermined program additional information related to the program are created, the program additional information is broadcasted together with the program data using data broadcasting, and selected by a viewer at a broadcast receiving terminal possessed by the viewer. Receiving the program data and the program additional information corresponding to the received program, and viewing information combining the program reception information specifying the received program extracted from the received program additional information and the viewer information regarding the viewer, The information is automatically created and stored, and when a viewer purchases a product advertised in a CM program at a predetermined store terminal, the broadcast reception terminal Based on the received viewing information, to generate desired analyzed / processed store information for each program provider, and to transmit the store information to the program provider. How to collect viewing information. 49. A viewing information collecting method using a program broadcasting environment for providing an additional service using a data broadcast, wherein the program comprises video information and audio information of a program in a broadcasting facility of a broadcasting station. Data and predetermined program additional information related to the program including link data for accessing a Web server from which detailed information of the program can be obtained. A broadcast receiving terminal that broadcasts the program data together with the program data and receives the program data and the program additional information according to the program selected by the viewer; and a received program extracted from the received program additional information. Automatically creating and storing the viewing information combining the program receiving information specifying the viewer information and the viewer information relating to the viewer; and In the eb server, when providing a service according to the access from the broadcast receiving terminal using the link data, receiving each of the viewing information at the time of access, and for each program provider based on the viewing information, Analysis /
A method of collecting viewing information, comprising: generating processed service usage information; and transmitting the service usage information to a program provider.