KR20160010662A - System and method of providing PPL advertisement products - Google Patents

System and method of providing PPL advertisement products Download PDF

Info

Publication number
KR20160010662A
KR20160010662A KR1020140089753A KR20140089753A KR20160010662A KR 20160010662 A KR20160010662 A KR 20160010662A KR 1020140089753 A KR1020140089753 A KR 1020140089753A KR 20140089753 A KR20140089753 A KR 20140089753A KR 20160010662 A KR20160010662 A KR 20160010662A
Authority
KR
South Korea
Prior art keywords
ppl advertisement
information
advertisement product
service providing
ppl
Prior art date
Application number
KR1020140089753A
Other languages
Korean (ko)
Inventor
정철호
Original Assignee
정철호
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 정철호 filed Critical 정철호
Priority to KR1020140089753A priority Critical patent/KR20160010662A/en
Publication of KR20160010662A publication Critical patent/KR20160010662A/en

Links

Images

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a system and a method of providing PPL advertisement products, which are designed to integrate products in placement (PPL) advertisement products on one page and to provide consumers with the PPL advertisement products-related information for sales. A PPL advertisement product service providing server decodes the site-related information and provides an PPL advertisement product service providing site. When a broadcasting server provides a user with a broadcasting program, the PPL advertisement product server providing server decodes the PPL advertisement products-related information for extraction, extracts the PPL advertisement products from the broadcasting program, decodes the product images corresponding to the extracted PPL advertisement products, and generates a captured image bulletin board including the decoded products images in the PPL advertisement product service providing site. The PPL advertisement product service providing server creates the captured image as an advertisement platform and generates and transmits a signal for a request to collect information. A seller server receives the signal for a request to collect information, confirms the PPL advertisement product identification information, and transmits the sale information corresponding to the confirmed PPL advertisement product identification information. The PPL advertisement product service providing server collects and registers the sale information, and at the same time, connects the collected sale information to the captured image bulletin board, and a consumer terminal access a PPL advertisement product service providing site and receives the sale information connected to the captured image bulletin board.

Description

{System and method of providing PPL advertisement products}

The present invention relates to a system and method for providing a PPL (Product in Placement) advertisement product service, and more particularly, to a PPL advertisement product service providing system in which a PPL advertisement product is aggregated into a single page, And methods.

Product advertisements include direct advertising techniques that directly advertise products through home shopping, newspapers, and broadcasts, and products that indirectly advertise products using products (such as PPL advertising products) that are intended to be advertised in small items such as movies and dramas There are indirect advertising techniques. Particularly, in the case of the indirect advertisement technique, since the advertisement effect is strong for the viewers, the proportion thereof is increasing.

Since the indirect advertisement technique simply exposes the PPL advertisement product on the screen, it is possible that the viewer can purchase the PPL advertisement product even if the user desires to purchase the PPL advertisement product, There has been an inconvenience in that a PPL advertisement product must be purchased by directly connecting with a seller based on the information searched after searching through a medium (for example, a PC or a smart phone). Accordingly, a broadcast convergence advertisement system has been required to solve the inconvenience of the indirect advertisement technique.

Such a broadcasting convergence advertisement system integrates a broadcasting service and an advertisement service in accordance with a viewer's request, and allows a viewer to view information about a PPL advertisement item appearing in a broadcasting program while watching a broadcasting program.

Korean Patent Registration No. 10-0864073 (registered October 10, 2008) discloses a broadcast convergence advertisement system including an indirect advertisement regenerator and indirect advertisement method, a computer readable medium therefor, and an indirect advertisement regenerator. An indirect advertisement server for providing indirect advertisement information, and a modem for connecting a bidirectional communication channel, and an indirect advertisement reproducing unit for use in a terminal including a modem for connecting a bidirectional communication channel, A service start processing unit for starting an indirect advertisement service when a service request is received from a user while a broadcast program is being reproduced by a digital broadcast reproducing unit; a broadcast information receiving unit for receiving the broadcast information from the digital broadcast reproducer when the indirect advertisement service is started; A user interface including a user interface; An indirect advertisement receiving unit for receiving the indirect advertisement information corresponding to the broadcast information from the indirect advertisement server by transmitting the broadcast information received by the broadcast information receiver to the indirect advertisement server when the indirect advertisement service is started; And an indirect advertisement display unit for overlapping the indirect advertisement information received in synchronization with the reproduction time of the broadcast program on the broadcast screen and outputting the indirect advertisement information. According to the disclosed technology, information on a commodity appearing in a broadcast program can be received from a server through a two-way communication channel and displayed on a broadcast screen. Thus, when a viewer wants to know information about a commodity appearing in a broadcast program, You can access product information while watching.

Korean Patent Laid-Open No. 10-2014-0068335 (published on June, 2014, 09) discloses a program-related program on a smart TV that enables a smart TV viewer to easily purchase a PPL advertisement product in a program while watching the program, And a product recommendation method is described. According to the disclosed technology, an advertisement product identification step of acquiring information from a viewing program by watching a smart TV, and identifying whether a broadcasting program currently being viewed by the advertisement product identification module includes a PPL advertisement; An advertisement product output step of fetching the advertisement product from the PPL advertisement database by the product output module and outputting the advertisement product to the bottom of the TV screen when the PPL advertisement is confirmed in the broadcasting program currently being viewed in the advertisement product identification step; A product selection list providing module for providing a list so that the user can select the product if there is a product that he likes in the advertisement product output in the advertisement product output step; A detailed product information output step of providing detailed information of the product selected in the product selection list providing step with the product detailed information output module from the product details database of the broadcaster PPL product shopping mall and outputting the detailed information; Storing the items of interest in the interest goods database, storing the results of the items of interest in the interest goods storage module, And a purchase support step of connecting a broadcaster PPL commodity shopping mall to immediately select a commodity on the screen while viewing the program with the purchase support module or to promptly purchase the commodity already registered as a commodity of interest, On the user side, if you find a favorite PPL product while watching a TV program, you can save time and effort by easily checking and purchasing product information without being disturbed by watching the program. On the broadcasting side, In addition to the effect, it can be directly connected to purchasing, so it can gain a competitive advantage over other companies in the development of advertisement cost by emphasizing the direct sales effect through indirect advertisement.

The conventional PPL advertisement product service providing system as described above is a system in which a PPL advertisement product provided by a single vendor is unilaterally provided to a consumer by linking with a broadcast, The price comparison of the PPL advertisement product is not performed and the reliability of the PPL advertisement product is not confirmed or the product evaluation is not performed properly. There was also a problem that it was not possible to create various communities such as discussion, evaluation, and feeling.

Korean Patent No. 10-0864073 Korean Patent Publication No. 10-2014-0068335

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above-mentioned problems, and it is an object of the present invention to provide a PPL (Product in Placement) advertisement product in a single page, A system and method for providing PPL advertisement goods service are provided.

In order to solve such a problem, according to one aspect of the present invention, there is provided a broadcast server for providing a broadcast program to a user; The PPL advertisement product service providing site by reading the site related information, reading the PPL advertisement product related information for extraction, extracting the PPL advertisement product from the broadcasting program provided by the broadcasting server, extracting the PPL advertisement product corresponding to the extracted PPL advertisement product A captured image bulletin board including the read product image is created on the PPL advertisement product service providing site, the captured image is set as an advertisement platform, an information collection request signal is generated and transmitted, and then sales information is collected A PPL advertisement product service providing server for registering and providing the collected sales information in association with a captured image bulletin board; A seller server for confirming the PPL advertisement product identification information in the information collection request signal received from the PPL advertisement product service providing server and transmitting the sales information corresponding to the identified PPL advertisement product identification information to the PPL advertisement product service providing server; And a consumer terminal accessing a PPL advertisement product service providing site provided by the PPL advertisement product service providing server and receiving sales information linked with the captured image bulletin board.

In one embodiment, the PPL advertisement product service providing system stores and stores the site related information in advance, stores the PPL advertisement product related information in advance and stores it, And a database for storing information on a captured image bulletin board including an image and a captured image, and storing the seller information for each PPL advertisement item.

In one embodiment, the database stores information related to a community window for performing a community for the PPL advertisement product corresponding to the image captured by the PPL advertisement product service providing server, and community related information performed through the community window .

In one embodiment, the broadcasting server confirms the broadcast program identification information in the image capture request signal received from the PPL advertisement product service providing server, identifies the broadcast program identification information in the PPL advertisement product corresponding to the confirmed broadcast program identification information And transmits the captured image to the PPL advertisement product service providing server.

In one embodiment, the PPL advertisement product service providing server classifies the extracted PPL advertisement products by drama, entertainer or product type, and registers them in a database.

In one embodiment, the PPL advertisement product service providing server generates an image capture request signal and transmits the image capture request signal to the broadcast server including the broadcast program identification information, and thereafter transmits a capture image bulletin board including the captured image received from the broadcast server PPL advertisement product service providing site and provides the generated advertisement service to the consumer terminal.

In one embodiment, the PPL advertisement product service providing server reads the extracted seller information corresponding to the PPL advertisement product from the database, and transmits an information collection request signal to the seller server corresponding to the read seller information .

In one embodiment, the PPL advertisement product service providing server checks the captured image identification information in the product information request signal received from the consumer terminal, reads the PPL advertisement product information corresponding to the identified captured image identification information from the database To the consumer terminal.

In one embodiment, the PPL advertisement product service providing server collects product-related information about the PPL advertisement product from the seller server, provides the collected product-related information to the consumer terminal, And provides the seller information to the consumer terminal.

In one embodiment, the PPL advertisement product service providing server reads the community window related information from the database to create a community window, and provides the community to the consumer terminal through the generated community window.

In one embodiment, when the cursor is placed on the captured image on the captured image bulletin board through the input means, the consumer terminal generates a product information request signal and transmits the product information request signal to the PPL advertisement product service providing server And provides the PPL advertisement product information received from the PPL advertisement product service providing server to the consumer.

In one embodiment, the consumer terminal generates a community through a community window provided by the PPL advertisement product service providing server.

In one embodiment, the PPL advertisement product service providing system accesses a PPL advertisement product service providing site provided by the PPL advertisement product service providing server, selects a captured image on the captured image bulletin board through input means, And a seller terminal for generating a seller information registration request signal and transmitting the signal to the PPL advertisement product service providing server including the captured image identification information and the seller information to register the seller information in case of registering the information .

In one embodiment, the PPL advertisement product service providing server confirms the captured image identification information and the seller information in the seller information registration request signal received from the seller terminal, and identifies the PPL advertisement product corresponding to the identified captured image identification information And registers the seller information that has been confirmed in the database in the database.

In one embodiment, the PPL advertisement product service providing server checks the captured image identification information in the seller information confirmation request signal received from the consumer terminal, reads the seller information corresponding to the identified captured image identification information from the database And transmits the read seller information to the consumer terminal.

In one embodiment, when the user selects the captured image on the captured image bulletin board through the input means and requests confirmation of the seller information, the consumer terminal generates a seller information confirmation request signal and includes capture image identification information To the PPL advertisement product service providing server, and then provides the seller information received from the PPL advertisement product service providing server to the consumer.

According to another aspect of the present invention, there is provided a method for providing a PPL advertisement product service providing site to the consumer terminal or the seller terminal by confirming a broadcast server, a seller server, a consumer terminal, or a seller terminal communicatively connected through a network, Receives the broadcast program from the server, provides the captured image board related information to the consumer terminal or the seller terminal, receives the information collection request signal to the seller server and receives the sales information, To the consumer terminal; A site providing module for reading the site-related information registered in the database and providing the PPL advertisement product service providing site; Extracts the PPL advertisement product information registered in the database, extracts the PPL advertisement product in the broadcast program, reads the product image corresponding to the extracted PPL advertisement product, and displays a captured image bulletin board including the read product image An image providing module for creating the PPL advertisement product service providing site on the PPL advertisement product service providing site; The image providing module sets the captured image as an advertisement platform, generates an information collection request signal, and transmits the information collection request signal including the PPL advertisement product identification information to the interface module. Then, the sales information is collected through the interface module, A sales information collection module; And a sales information providing module for delivering the sales information collected by the sales information collection module to the interface module in association with a captured image bulletin board generated by the image providing module.

In one embodiment, the PPL advertisement product service providing server reads the community window related information registered in the database, creates a community window on the PPL advertisement product service providing site through the interface module, And a community providing module for providing the community to the consumer terminal or the seller terminal.

According to another aspect of the present invention, there is provided a method for providing a PPL advertisement product service providing site by reading a site related information from a PPL advertisement product service providing server, When the broadcast server provides the broadcast program to the user, the PPL advertisement product service providing server reads the PPL advertisement product related information for extraction and extracts the PPL advertisement product from the broadcast program, extracts the product corresponding to the extracted PPL advertisement product Generating a captured image bulletin board including the read product image on the PPL advertisement product service providing site by reading an image; Wherein the PPL advertisement product service providing server sets the captured image as an advertisement platform and generates and transmits an information collection request signal; The merchant server receiving the information collection request signal to confirm the PPL advertisement product identification information and transmitting the sales information corresponding to the identified PPL advertisement product identification information; The PPL advertisement product service providing server collects and registers the sales information, and provides the collected sales information in association with a captured image bulletin board; And receiving the sales information associated with the captured image bulletin board by accessing the PPL advertisement product service providing site by the consumer terminal.

According to another aspect of the present invention, in a PPL advertisement product service providing server, a broadcast server, a seller server, a consumer terminal, or a seller terminal communicatively connected through a network is checked, site related information registered in a database is read Providing a PPL advertisement product service providing site to the consumer terminal or the seller terminal; Extracting a PPL advertisement item from the broadcast program by receiving the broadcast program from the broadcast server, reading the extracted PPL advertisement product related information registered in the database, and extracting the PPL advertisement item from the broadcast program; Reading a product image corresponding to the extracted PPL advertisement product and creating a captured image bulletin board including the read product image on the PPL advertisement product service providing site; Setting the captured image as an advertisement platform, generating an information collection request signal and receiving the sales information after transmitting the PPL advertisement product identification information to the seller server; And registering the sales information in a database, and transmitting the collected sales information to the consumer terminal in connection with the captured image bulletin board.

The present invention provides a system and method for providing a PPL advertisement product service in which a PPL (Product in Placement) advertisement product is aggregated into one page to provide and sell PPL advertisement product related information to a consumer, The information about the advertisement product can be provided to the consumer along with the information about all the vendors providing the same PPL advertisement product. Accordingly, the consumer can select and provide various information about all the vendors, In addition to being able to compare prices of advertising products properly, it is also possible to confirm the reliability of the PPL advertisement product or to evaluate the product properly, thereby eliminating the complaint of the consumer. In addition, It also has the effect of creating a community.

1 is a view for explaining a PPL advertisement product service providing system according to an embodiment of the present invention.
2 is a view for explaining the PPL advertisement product service providing server shown in FIG.
3 is a flowchart illustrating a method of providing a PPL advertisement product service according to an embodiment of the present invention.
4 is a view for explaining a captured image bulletin board provided in FIG.
5 is a diagram for explaining bulletin board linked sales information provided in FIG.
FIG. 6 is a view for explaining a community window provided in FIG. 3. FIG.
FIG. 7 is a flowchart illustrating a method of providing a PPL advertisement product service of a PPL advertisement product service providing server in FIG.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. However, the description of the present invention is merely an example for structural or functional explanation, and the scope of the present invention should not be construed as being limited by the embodiments described in the text. That is, the embodiments are to be construed as being variously embodied and having various forms, so that the scope of the present invention should be understood to include equivalents capable of realizing technical ideas. Also, the purpose or effect of the present invention should not be construed as limiting the scope of the present invention, since it does not mean that a specific embodiment should include all or only such effect.

Meanwhile, the meaning of the terms described in the present invention should be understood as follows.

It is to be understood that when an element is referred to as being "connected" to another element, it may be directly connected to the other element, but there may be other elements in between. On the other hand, when an element is referred to as being "directly connected" to another element, it should be understood that there are no other elements in between. On the other hand, other expressions that describe the relationship between components, such as "between" and "between" or "neighboring to" and "directly adjacent to" should be interpreted as well.

It should be understood that the singular " include "or" have "are to be construed as including a stated feature, number, step, operation, component, It is to be understood that the combination is intended to specify that it does not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

All terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used predefined terms should be interpreted to be consistent with the meanings in the context of the related art and can not be interpreted as having ideal or overly formal meaning unless explicitly defined in the present invention.

Now, a system and method for providing a PPL advertisement product service according to an embodiment of the present invention will be described in detail with reference to the drawings.

1 is a view for explaining a PPL advertisement product service providing system according to an embodiment of the present invention.

1, a PPL (Product in Placement) advertisement product service providing system 100 includes a plurality of broadcast servers 110, a PPL advertisement product service providing server 120, a database 130, a plurality of seller servers 140, a plurality of consumer terminals 150, and a network 160.

The broadcast server 110 provides a broadcast program such as drama, entertainment, music, entertainment, culture, etc. to a user (that is, a viewer) through an airwave or the network 160.

In one embodiment, the broadcast server 110 receives the image capture request signal transmitted from the PPL advertisement product service providing server 120, and extracts the broadcast program identification information (or the PPL advertisement item) from the received image capture request signal (Or the identified PPL advertisement item), the image of a plurality of PPL advertisement items worn, used, or installed by performers appearing in the broadcast program corresponding to the confirmed broadcast program identification information Image of the PPL advertisement product corresponding to the identification information), and then transmits the captured image to the PPL advertisement product service providing server 120. [

The PPL advertisement product service providing server 120 reads the site related information from the database 130 and provides the PPL advertisement product service providing site through the network 160 and extracts PPL advertisement product related information And extracts a plurality of PPL advertisement products that are worn, used, or installed by entertainers in the broadcast program provided by the broadcast server 110, extracts a product image corresponding to the extracted PPL advertisement product ) Is read out from the database, a capturing image bulletin board containing the read product image (or a captured image) is generated at the PPL advertisement product service providing site, the captured image is set as one advertisement platform Information for collecting sales information of sellers selling the extracted PPL advertisement product (Including the identification information of the extracted PPL advertisement product), transmits the generated information collection request signal to the seller server 140, and then transmits the sales information transmitted from the seller server 140 to the seller server 140 And registers the collected sales information in the database 130 and associates the collected sales information with the captured image bulletin board created in the PPL advertisement product service providing site. The sales information associated with the captured image bulletin board To the consumer terminal 150.

In one embodiment, the PPL advertisement product service providing server 120 may classify the extracted PPL advertisement products by drama, entertainer, product type, etc., and register them in the database 130.

In one embodiment, the PPL advertisement product service providing server 120 may capture the extracted PPL advertisement product as an image, and then generate a captured image bulletin board containing the captured image in the PPL advertisement product service providing site have.

In one embodiment, the PPL advertisement product service providing server 120 may perform image capture for a plurality of PPL advertisement products worn, used, or installed by entertainers in the broadcast program provided by the broadcast server 110 And transmits the generated image capture request signal (including the broadcast program identification information (or PPL advertisement product identification information)) to the broadcast server 110, and then transmits the image capture request signal to the broadcast server 110 110, and generates a captured image bulletin board containing the received captured image at the PPL advertisement product service providing site and provides the captured image bulletin board to the consumer terminal 150.

In one embodiment, the PPL advertisement product service providing server 120 reads the seller information corresponding to the extracted PPL advertisement product from the database 130, and then, based on the read seller information, And may transmit an information collection request signal to the server 140.

In one embodiment, the PPL advertisement product service providing server 120 receives the merchandise information request signal transmitted from the consumer terminal 150, checks the captured image identification information in the received merchandise information request signal, The PPL advertisement product information corresponding to the captured image identification information may be read from the database 130 and the read PPL advertisement product information may be transmitted to the consumer terminal 150. [

In one embodiment, the PPL advertisement product service providing server 120 transmits the sales information collected from the seller server 140 to the sellers that sell the extracted PPL advertisement products and the extracted PPL advertisement products, Linked with the captured image bulletin board generated by the PPL advertisement product service providing site, the same PPL advertisement products are collected in one captured image bulletin board, and product related information such as comparison of the prices of the same PPL advertisement products, reliability check, Related information to the consumer terminal 150 corresponding to the consumer (i.e., the purchaser) who wants to purchase the PPL advertisement product in which the product-related information is collected, Based on the collected product-related information, the seller information (for example, online retailer, etc.) It can provide.

In one embodiment, the PPL advertisement product service providing server 120 creates a community window by reading the community window related information from the database 130, and transmits the community, such as discussion, evaluation, To the consumer terminal (150).

The database 130 previously stores information related to the PPL advertisement product service providing site provided by the PPL advertisement product service providing server 120 (i.e., site related information) The PPL advertisement product related information for extracting a plurality of PPL advertisement products worn, used, or installed by the entertainers appearing in the pro is preliminarily set and stored, and the product image corresponding to each PPL advertisement product (or, (PPL) advertisements are classified into broadcast information, entertainer information, product information, and the like, together with each PPL advertisement product, and information about the captured image bulletin board including the captured image is stored. For example, a seller name, a seller site, sales information, and the like) for each PPL advertisement item.

In one embodiment, the database 130 may store information about the captured image bulletin board including the captured image and the captured image at the PPL advertisement product service providing server 120.

In one embodiment, the database 130 includes information related to a community window for performing various communities such as discussion, evaluation, feel, etc. on the PPL advertisement product corresponding to the image captured by the PPL advertisement product service providing server 120 (I.e., information related to the community window) and information related to the community performed through the community window.

The seller server 140 receives the information collection request signal from the PPL advertisement product service providing server 120 through the network 160, checks the PPL advertisement product identification information from the received information collection request signal, (Including seller information) corresponding to the PPL advertisement product identification information to the PPL advertisement product service providing server 120 via the network 160. [

The consumer terminal 150 accesses the PPL advertisement product service providing site provided by the PPL advertisement product service providing server 120 through the network 160 and then transmits the PPL advertisement product service providing site through the connected PPL advertisement product service providing site And receives sales information linked with the captured image bulletin board from the service providing server 120.

In one embodiment, the consumer terminal 150 detects a cursor on the captured image when the user places the cursor on the captured image on the captured image bulletin board through the connected PPL advertisement product service providing site through an input means such as a mouse or the like (Including identification information on the captured image) for requesting information on the PPL advertisement product corresponding to the captured image, and transmits the generated product information request signal to the PPL advertisement product service providing server 120, and then receives the PPL advertisement product information transmitted from the PPL advertisement product service providing server 120 and provides the received PPL advertisement product information to the consumer through a display means such as an LCD or the like.

In one embodiment, the consumer terminal 150 accesses the PPL advertisement product service providing site provided by the PPL advertisement product service providing server 120 through the network 160, You can create communities such as discussions, ratings, and feelings through the community windows provided by.

The network 160 includes a wired communication network or a wireless communication network and includes a plurality of broadcasting servers 110, a plurality of seller servers 140, a plurality of consumer terminals 150, and a PPL advertisement product service providing server 120 So that data transmission / reception between them is performed.

In the PPL advertisement product service providing system 100 having the above-described configuration, the PPL advertisement product service providing server 120 aggregates the PPL advertisement products associated with the broadcast into one page (i.e., a captured image bulletin board) By providing information related to the integrated PPL advertisement product to the consumer terminal 150 and connecting the consumer and the seller to sell the PPL advertisement product, information on the PPL advertisement product can be transmitted to all the vendors providing the same PPL advertisement product And thus the consumer can select and provide various information about all the vendors. Accordingly, not only can the price comparison of the same PPL advertisement product be properly performed, but also the PPL advertisement Confirmation of the product and product evaluation can be properly performed to eliminate consumer complaints. Also, And it may generate a diverse community such as the debate on the item, evaluation, and feelings.

The PPL advertisement product service providing system 100 having the above-described configuration may further include a seller terminal (not shown in the drawing for convenience of explanation).

The merchant terminal accesses the PPL advertisement product service providing site provided by the PPL advertisement product service providing server 120 through the network 160 and then sells the PPL advertisement product through the connected PPL advertisement product service providing site In this case, when a captured image on the captured image bulletin board is selected through the connected PPL advertisement product service providing site through an input means such as a mouse to register the seller information, Generates a seller information registration request signal (including identification information on the captured image and seller information) for requesting registration of the seller information on the captured image, and transmits the generated seller information registration request signal to the PPL advertisement product service providing server (120).

The PPL advertisement product service providing server 120 receives the seller information registration request signal transmitted from the seller terminal, checks the captured image identification information and seller information in the received seller information registration request signal, It is possible to register the confirmed seller information in the database 130 for the PPL advertisement product corresponding to the identification information, receive the seller information confirmation request signal transmitted from the consumer terminal 150, Reads out the seller information (or the seller's sales page) corresponding to the identified captured image identification information from the database 130 after confirming the captured image identification information in the confirmation request signal, (Or the selling page of the seller who read the page) Giro consumer terminal 150).

When the consumer terminal 150 requests the confirmation of the seller information by selecting a captured image on the captured image bulletin board through the connected PPL advertisement product service providing site through an input means such as a mouse or the like, (Including identification information on the captured image) for requesting confirmation of the seller information, and transmits the generated seller information confirmation request signal to the PPL advertisement product service providing server 120 And then receives the seller information transmitted from the PPL advertisement product service providing server 120 and transmits the received seller information (or the sales page of the seller who has moved the PPL advertisement product service providing server 120) to the LCD or the like And can be provided to consumers through the same display means.

2 is a view for explaining the PPL advertisement product service providing server shown in FIG.

2, the PPL advertisement product service providing server 120 includes an interface module 121, a site providing module 122, an image providing module 123, a sales information collecting module 124, a sales information providing module 125).

The interface module 121 confirms the broadcast server 110, the seller server 140, the consumer terminal 150 (or the seller terminal) communicatively connected (connected) through the network 160, Related information delivered from the broadcasting server 110 to the consumer terminal 150 (or the seller terminal) to the PPL advertisement product service providing site, receives the broadcasting program from the broadcasting server 110, To the providing module 123 and provides the captured image bulletin board related information (i.e., captured image) transmitted from the image providing module 123 to the consumer terminal 150 (or the seller terminal) as a PPL advertisement product service providing site And transmits the information collection request signal transmitted from the sales information collection module 124 to the seller server 140, receives the sales information transmitted from the seller server 140, It gives deliver the received new sales information by sales information collection module 124, which makes it transmits the sales information associated with captured image board are passed from the sale information providing module 125 to the consumer terminal 150.

In one embodiment, the interface module 121 receives the merchandise information request signal transmitted from the consumer terminal 150, delivers the received merchandise information request signal to the sales information providing module 125, And may transmit the PPL advertisement product information transmitted from the providing module 125 to the consumer terminal 150.

The site providing module 122 reads the site related information from the database 130 and provides the PPL advertisement product service providing site through the network 160 using the read site related information.

The image providing module 123 reads the PPL advertisement product related information for extraction from the database 130 and displays the extracted PPL advertisement product related information in the broadcast program provided by the broadcast server 110 (Or a captured image) corresponding to the extracted PPL advertisement product is read from the database, and then the read product image (or the product image) , And a captured image) is generated in the PPL advertisement product service providing site provided by the site providing module 122.

In one embodiment, the image providing module 123 may capture the extracted PPL advertisement product as an image, and then register the captured image in the database 130 for each PPL advertisement product.

In one embodiment, the image providing module 123 classifies the extracted PPL advertisement products by the drama, entertainer, and product type together with the registration of the above-described captured image, and sets them into the database 130 .

In one embodiment, the image providing module 123 is configured to request an image capture for a plurality of PPL advertisement products that are worn, used, or installed by entertainers appearing in a broadcast program provided by the broadcast server 110 Generates an image capture request signal, and transmits the generated image capture request signal (including the broadcast program identification information (or PPL advertisement product identification information)) to the broadcast server 110 through the interface module 121 Receives the captured image transmitted from the broadcasting server 110 via the interface module 121 and registers the received captured image into a database 130 for each PPL advertisement product and registers the received captured image in the database 130, A captured image bulletin board containing images is generated in the PPL advertisement product service providing site provided by the site providing module 122, ) To the consumer terminal 150 (or the seller terminal).

The sales information collection module 124 sets the captured image in the image providing module 123 (i.e., the captured image registered in the database 130) as one advertisement platform, and then, in the image providing module 123 Generates an information collection request signal (including identification information for the PPL advertisement product extracted by the image providing module 123) for collecting sales information of sellers selling the extracted PPL advertisement product, and transmits the generated information collection request signal To the interface module 121, collects the sales information transmitted through the interface module 121, converts the collected sales information into a database for each PPL advertisement product (or for each seller information), and registers the database in the database 130 Do it.

In one embodiment, the sales information collection module 124 reads the seller information (e.g., seller server information, etc.) corresponding to the PPL advertisement product extracted from the image providing module 123 from the database 130 , Generates an information collection request signal based on the read seller information, and transmits the generated information collection request signal to the seller server 140 corresponding to the read seller information through the interface module 121 .

In one embodiment, the sales information collection module 124 stores product related information such as a price comparison, a reliability check, a product evaluation, etc. corresponding to the PPL advertisement product extracted by the image providing module 123 to the interface module 121 And may register the collected goods-related information in the database 130 for each PPL advertisement item.

In one embodiment, when the seller information registration request signal received from the seller terminal is received via the interface module 121, the sales information collection module 124 extracts, from the received seller information registration request signal, And may register the confirmed seller information in the database 130 for the PPL advertisement product corresponding to the identified captured image identification information.

The sales information providing module 125 associates the sales information collected by the sales information collection module 124 with the captured image bulletin board generated by the image providing module 123 and transmits the sales information linked with the captured image bulletin board to the interface Module 121. [0033]

In one embodiment, the sales information providing module 125 confirms the captured image identification information in the product information request signal transmitted through the interface module 121, and then transmits the PPL advertisement product corresponding to the identified captured image identification information Information from the database 130 and deliver the read PPL advertisement product information to the interface module 121. [

In one embodiment, the sales information providing module 125 reads the goods-related information corresponding to the PPL advertisement product that the consumer (that is, the purchaser) wants to purchase from the database 130, and transmits the read- (For example, an online shop) on the basis of the read product-related information can be provided to the consumer terminal 150 corresponding to the consumer (i.e., the purchaser) through the module 121, To the consumer terminal 150 corresponding to the consumer (i.e., the purchaser) through the network 121.

In one embodiment, when the seller information providing request signal received from the consumer terminal 150 is received via the interface module 121, the sales information providing module 125 may receive the seller information confirmation request signal Reads the seller identification information corresponding to the identified captured image identification information from the database 130, and transmits the read seller information to the consumer terminal 150 through the interface module 121 . Also, the sales information providing module 125 reads information on the sales page of the seller corresponding to the identified captured image identification information from the database 130, and uses the information on the sales page of the seller The user terminal 150 may be moved to the sales page of the seller who has read the content through the interface module 121. [

The PPL advertisement product service providing server 120 having the above-described configuration may further include a community providing module (not shown in the drawing for convenience of explanation).

The community providing module reads the community window related information from the database 130 and transmits the community window to the PPL advertisement product 122 provided by the site providing module 122 through the interface module 121 And can be created in the service providing site, and also can be made between the consumer terminal 150 (or the seller terminal) through the community window generated by the community such as discussion, evaluation, feeling, and the like.

FIG. 3 is a flowchart illustrating a method of providing a PPL advertisement product service according to an exemplary embodiment of the present invention. FIG. 4 is a diagram illustrating a captured image bulletin board provided in FIG. FIG. 6 is a view for explaining a community window provided in FIG. 3. FIG.

3 to 6, the PPL advertisement product service providing server 120 reads the site related information previously set in the database 130 and provides the PPL advertisement product service using the read site related information And provides the site through the network 160 (S301).

The broadcasting server 110 broadcasts a broadcast program such as a drama, an entertainment, a music, an entertainment, a culture, etc. to a user (that is, a viewer) through the airwaves or the network 160 while providing the PPL advertisement product service providing site in step S301. At this time, the PPL advertisement product service providing server 120 reads the PPL advertisement product related information previously set in the database 130, and uses the read PPL advertisement product related information read out from the database 130, (Or a captured image) corresponding to the extracted PPL advertisement product from the database, and extracts a product image corresponding to the extracted PPL advertisement product from the database Thereafter, a capturing image bulletin board containing the read product image (or a captured image) is provided in the above-described step S301 (Step S302), and provides the generated captured image bulletin board as shown in FIG. 4 (S302).

In the above-described step S302, the PPL advertisement product service providing server 120 classifies and PPLs the PPL advertisement products extracted in the above-described step S302 according to drama, entertainer, and product type, and registers them in the database 130 .

In the above-described step S302, the PPL advertisement product service providing server 120 captures the PPL advertisement product extracted from the PPL advertisement product extracted in the above-described step S302 as an image, and then displays the captured image bulletin board In the PPL advertisement product service providing site provided in the above-described step S301.

In the above-described step S302, the PPL advertisement product service providing server 120 generates an image capture request signal for requesting to capture an image of a PPL advertisement product in a broadcast program provided by the broadcast server 110, And transmits the generated image capturing request signal to the broadcasting server 110 by including broadcasting program identification information (or PPL advertisement product identification information). When the broadcast server 110 receives the image capture request signal transmitted from the PPL advertisement product service providing server 120, the broadcast server 110 extracts broadcast program identification information (or PPL advertisement product identification Information on a plurality of PPL advertisement products to be worn, used, or installed by entertainers appearing in a broadcast program corresponding to the confirmed broadcast program identification information (or identifies the corresponding PPL advertisement product identification Image of the PPL advertisement product corresponding to the information), and then transmits the captured image to the PPL advertisement product service providing server 120. Accordingly, when the PPL advertisement product service providing server 120 receives the captured image transmitted from the broadcast server 110, the PPL advertisement product service providing server 120 transmits the captured image bulletin board containing the received captured image to the PPL And provides the generated captured image bulletin board to the consumer terminal 150 (or the seller terminal) as shown in FIG.

During the provision of the captured image bulletin board in step S302, the PPL advertisement product service providing server 120 sets the image captured in step S302 as one advertisement platform, and then the PPL extracted in step S302 described above, The seller server 140 generates the information collection request signal for collecting the sales information of the sellers of the advertisement product and includes the identification information of the PPL advertisement product extracted in the step S302 in the generated information collection request signal, (S303).

In the above-described step S303, the PPL advertisement product service providing server 120 reads the seller information previously registered in the database 130 as the seller information corresponding to the PPL advertisement product extracted in the above-described step S302 , And transmits the information gathering request signal generated as described above to the seller server 140 corresponding to the read seller information.

When the information collection request signal is transmitted in step S303, the seller server 140 receives the information collection request signal from the PPL advertisement product service providing server 120 through the network 160, (Including the seller information) corresponding to the identified PPL advertisement product identification information from the PPL advertisement product service providing server 120 through the network 160. The PPL advertisement product service providing server 120 receives the PPL advertisement product identification information from the information collection request signal, (S304).

When the sales information is transmitted in the above-described step S304, the PPL advertisement product service providing server 120 collects the sales information transmitted from the seller server 140, and stores the collected sale information in a database for each PPL advertisement item And registers it in the database 130 (S305).

In the above-described step S305, the PPL advertisement product service providing server 120 can also collect product related information such as price comparison, reliability check, product evaluation, etc. for the same PPL advertisement product from the seller server 140 , And the collected product-related information may also be stored in the database 130 in the form of a database for each PPL advertisement product.

In the above-described step S305, the seller terminal accesses the PPL advertisement product service providing site provided in the above-described step S301, and then, through the connected PPL advertisement product service providing site, And can register the seller's own information for selling the PPL advertisement product on the bulletin board. At this time, when the seller information is registered by selecting the capture image in the capture image bulletin board provided in the above-described step S302 through the input means such as a mouse or the like, at the seller terminal, the seller information And transmits the seller information registration request signal to the PPL advertisement product service providing server 120 including the identification information and the seller information about the selected captured image in the generated seller information registration request signal have. When the PPL advertisement product service providing server 120 receives the seller information registration request signal transmitted from the seller terminal, the PPL advertisement product service providing server 120 checks the captured image identification information and seller information from the received seller information registration request signal, The registered merchant information may be registered in the database 130 for the PPL advertisement product corresponding to the identified captured image identification information.

The PPL advertisement product service providing server 120 associates the sales information registered in the step S305 with the captured image bulletin board created in the PPL advertisement product service providing site, and then transmits the sales information (that is, , And bulletin board linked sales information) to the consumer terminal 150. The consumer terminal 150 receives the sales information (i.e., the bulletin board linked sales information) associated with the captured image bulletin board transmitted from the PPL advertisement product service providing server 120 through the network 160, The bulletin board linked sales information is provided to the consumer through a display means such as an LCD or the like as shown in FIG. 5 (S306).

In the above-described step S306, when the cursor is placed on the captured image in the captured image bulletin board (i.e., the sales information linking bulletin board) linking the sales information in the above-described step S306 through the input means such as a mouse or the like, 150 detects a cursor on a captured image and generates a product information request signal for requesting information on a PPL advertisement product corresponding to the sensed captured image, and transmits a product information request signal to the generated product information request signal To the PPL advertisement product service providing server 120. [0050] When the PPL advertisement product service providing server 120 receives the product information request signal transmitted from the consumer terminal 150, the PPL advertisement product service providing server 120 checks the captured image identification information from the received product information request signal, The PPL advertisement product information corresponding to the captured image identification information may be read from the database 130 and then the read PPL advertisement product information may be transmitted to the consumer terminal 150. [ Accordingly, when the PPL advertisement product information transmitted from the PPL advertisement product service providing server 120 is received, the consumer terminal 150 transmits the received PPL advertisement product information to the LCD 150 as shown in FIG. 5 And can be provided to consumers through display means.

In the above-described step S306, the PPL advertisement product service providing server 120 can also transmit the product related information registered in the above-described step S305 to the consumer terminal 150. In the consumer terminal 150, The product related information received from the service providing server 120 may be provided to the consumer through the display means such as the LCD as shown in FIG. 5 together with the PPL advertisement product information.

In the above-described step S306, the PPL advertisement product service providing server 120 may transmit the seller information to the consumer terminal 150 based on all the product related information registered in the above-described step S305, 150, the seller information (for example, an online shop (shortcut), etc.) received from the PPL advertisement product service providing server 120 may also be associated with the product related information and the PPL advertisement product information, And can be provided to consumers through the same display means.

In the above-described step S306, the PPL advertisement product service providing server 120 reads the community window related information from the database 130, creates a community window using the read community window related information, And provides the community window to the consumer terminal 150. 6, through the community window provided by the PPL advertisement product service providing server 120, the user terminal 150 can create a community such as discussion, evaluation, feel, and the like.

In step S306, one of the capture images in the captured image bulletin board (i.e., the sales information linkage bulletin board) linking the sales information in the above-described step S306 is selected through input means such as a mouse to confirm the seller information The consumer terminal 150 generates a seller information confirmation request signal for requesting the confirmation of the seller information on the captured image selected through the input means and generates the seller information confirmation request signal corresponding to the generated seller information confirmation request signal To the PPL advertisement product service providing server 120, identification information on the selected captured image. Accordingly, when receiving the seller information confirmation request signal transmitted from the consumer terminal 150, the PPL advertisement product service providing server 120 checks the captured image identification information from the received seller information confirmation request signal, From the database 130, the seller information corresponding to the identified captured image identification information (or the seller's sales page of the seller), and then transmits the read seller information to the consumer terminal 150 The user terminal 150 can be moved to the sales page of the user terminal 150). Accordingly, the consumer terminal 150 receives the seller information transmitted from the PPL advertisement product service providing server 120 and transmits the received seller information (or the seller information of the seller who has moved from the PPL advertisement product service providing server 120) Sales page) can be provided to consumers through a display means such as an LCD or the like.

FIG. 7 is a flowchart illustrating a method of providing a PPL advertisement product service of a PPL advertisement product service providing server in FIG.

7, the interface module 121 receives a broadcast server 110, a seller server 140, a consumer terminal 150 (or a seller terminal) communicatively connected (connected) through a network 160, At this time, the site providing module 122 reads site related information from the database 130, and provides the PPL advertisement product service providing site through the network 160 using the read site related information. At this time, the interface module 121 provides the site related information delivered from the site providing module 122 to the consumer terminal 150 (or the seller terminal) as a PPL advertisement product service providing site (S701).

While receiving the broadcast program from the broadcast server 110, the interface module 121 transmits the received broadcast program to the image providing module 123 while providing the PPL advertisement product service providing site in step S701 . Accordingly, the image providing module 123 reads the PPL advertisement product related information for extraction from the database 130, and transmits the extracted PPL advertisement product related information to the broadcast program delivered from the interface module 121 A plurality of PPL advertisement products worn, used, or installed by emerging entertainers are extracted (S702).

After extracting the PPL advertisement product in the above-described step S702, the image providing module 123 reads the product image (or the captured image) corresponding to the PPL advertisement product extracted in the above-described step S702 from the database (S703) .

In the above-described step S703, the image providing module 123 may classify the PPL advertisement products extracted in the step S702 described above according to drama, entertainer, product type, and the like, and register them in the database 130 have.

In the above-described step S703, the image providing module 123 captures the PPL advertisement product extracted in the above-described step S702 as an image, and then stores the captured image in the database 130 for each PPL advertisement product You can give it.

In step S703, the image providing module 123 generates an image capture request signal for requesting image capture for a plurality of PPL advertisement products in the broadcasting program received in step S702, (Or PPL advertisement product identification information) to the broadcast server 110 through the interface module 121 and then transmits the capture request signal to the broadcast server 110 through the interface module 121 In the case of receiving the captured image, the received captured image may be converted into a database for each PPL advertisement item and registered in the database 130.

The image providing module 123 creates a captured image bulletin board containing the product image (or the captured image) read in step S703 in the PPL advertisement product service providing site provided in step S701. At this time, the interface module 121 provides the captured image bulletin board related information (i.e., the captured image) transmitted from the image providing module 123 to the consumer terminal 150 (or the seller terminal) as a PPL advertisement product service providing site (S704).

After providing the captured image bulletin board in step S704 described above, the sales information collection module 124 sets the image captured in step S703 (or the captured image registered in step S703) to one advertisement platform Then, an information collection request signal for collecting the sales information of the sellers selling the PPL advertisement product extracted in the above-described step S702 is generated, and the information collection request signal is generated for the PPL advertisement product extracted in the above-described step S702 And transmits the identification information to the interface module 121. The interface module 121 transmits the information collection request signal transmitted from the sales information collection module 124 to the seller server 140 (S705).

In the above-described step S705, the sales information collection module 124 reads the seller information (for example, seller server information and the like) corresponding to the PPL advertisement product extracted in the above-described step S702 from the database 130 , Generates an information collection request signal based on the read seller information, and transmits the generated information collection request signal to the seller server 140 corresponding to the read seller information through the interface module 121 .

The interface module 121 receives the sales information transmitted from the seller server 140 after the information collection request signal is transmitted in the step S705 described above and transmits the received sales information to the sales information collection module 124. [ . The sales information collection module 124 collects the sales information transmitted through the interface module 121 and converts the collected sales information into a database for each PPL advertisement product (or for each seller information) (S706).

In the above-described step S706, the sales information collection module 124 supplies the product-related information such as the comparison of the prices corresponding to the PPL advertisement products extracted in the above-described step S702, the reliability check, the evaluation of the product, And may register the collected goods-related information in the database 130 for each PPL advertisement item.

In the above-described step S706, when the seller information registration request signal is received from the seller terminal through the interface module 121, the sales information collection module 124 extracts the captured image identification information And may register the confirmed seller information in the database 130 for the PPL advertisement product corresponding to the identified captured image identification information.

After collecting and registering the sales information in step S706, the sales information providing module 125 associates the sales information collected in step S706 with the captured image bulletin board provided in step S704 described above (step S707) .

After associating the captured image bulletin board with the sales information in the above-described step S707, the sales information providing module 125 transmits the sales information (i.e., the bulletin board linked sales information) associated with the captured image bulletin board in the above- (121). The interface module 121 transmits the bulletin board linked sales information linked in step S707 to the consumer terminal 150 (S708).

In step S708, when receiving the goods information request signal transmitted from the consumer terminal 150, the interface module 121 transmits the received goods information request signal to the sales information providing module 125 . Accordingly, the sales information providing module 125 confirms the captured image identification information from the product information request signal transmitted through the interface module 121, and stores the PPL advertisement product information corresponding to the identified captured image identification information in the database 130, and then transmits the read PPL advertisement product information to the interface module 121. Accordingly, the interface module 121 can transmit the PPL advertisement product information transmitted from the sales information providing module 125 to the consumer terminal 150.

In the above-described step S708, the sales information providing module 125 reads the goods-related information corresponding to the PPL advertisement product to be purchased by the consumer (that is, the purchaser) from the database 130, To the consumer terminal 150 corresponding to the consumer (that is, the purchaser) through the interface module 121 and also to the seller terminal 150 corresponding to the seller-related information Or may be provided to the consumer terminal 150 corresponding to the consumer (i.e., the purchaser) through the interface module 121.

When the seller information confirmation request signal is received from the consumer terminal 150 through the interface module 121 in step S708, the sales information providing module 125 acquires the seller information confirmation request signal from the received seller information confirmation request signal And reads the seller information corresponding to the identified captured image identification information from the database 130 and then transmits the read seller information to the consumer terminal 150 through the interface module 121 You can do it.

In the above-described step S708, the sales information providing module 125 reads the information on the sales page of the seller corresponding to the identified captured image identification information from the database 130, It is possible to move the consumer terminal 150 to the sales page of the seller who has read the information through the interface module 121 using the information about the sales terminal.

In the above-described step S708, the community providing module reads the community window-related information from the database 130, and uses the read community pane-related information to transmit, via the interface module 121, A community window can be created in the advertisement product service providing site and a community such as discussion, evaluation, feeling, etc. can be provided between the consumer terminal 150 (or the seller terminal) through the generated community window .

The embodiments of the present invention are not limited to the above-described apparatuses and / or methods, but may be implemented by a program for realizing functions corresponding to the configuration of the embodiment of the present invention, a recording medium on which the program is recorded, And such an embodiment can be easily implemented by those skilled in the art from the description of the embodiments described above.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the scope of right.

100: PPL advertising product service delivery system
110: Broadcast server
120: PPL advertisement service providing server
121: Interface module
122: Site serving module
123: image providing module
124: Sales information collection module
125: Sales information providing module
130: Database
140: Merchant server
150: Consumer terminal
160: Network

Claims (7)

A broadcast server for providing a broadcast program to a user;
The PPL advertisement product service providing site by reading the site related information, reading the PPL advertisement product related information for extraction, extracting the PPL advertisement product from the broadcasting program provided by the broadcasting server, extracting the PPL advertisement product corresponding to the extracted PPL advertisement product A captured image bulletin board including the read product image is created on the PPL advertisement product service providing site, the captured image is set as an advertisement platform, an information collection request signal is generated and transmitted, and then sales information is collected A PPL advertisement product service providing server for registering and providing the collected sales information in association with a captured image bulletin board;
A seller server for confirming the PPL advertisement product identification information in the information collection request signal received from the PPL advertisement product service providing server and transmitting the sales information corresponding to the identified PPL advertisement product identification information to the PPL advertisement product service providing server; And
And a consumer terminal connected to the PPL advertisement product service providing site provided by the PPL advertisement product service providing server and receiving sales information linked with the captured image bulletin board.
The method according to claim 1,
The PPL advertisement product service providing server stores the information related to the captured image bulletin board including the captured image and the image captured by the PPL advertisement product service providing server, And a database for storing the seller information for each of the PPL advertisement products.
The method according to claim 1,
When the PPL advertisement product service providing server provided in the PPL advertisement product service providing server accesses the site to select the captured image on the captured image bulletin board through the input means to register the seller information, Further comprising a seller terminal for sending the PPL advertisement product service providing server including the captured image identification information and the seller information to register the seller information.
A merchant server, a consumer terminal, or a seller terminal through a network, provides a PPL advertisement product service providing site to the consumer terminal or the seller terminal, receives a broadcast program from the broadcast server, An interface module for providing the image bulletin board related information to the consumer terminal or the seller terminal, receiving the sales information after transmitting the information collection request signal to the seller server, and transmitting the sales information associated with the captured image bulletin board to the consumer terminal, ;
A site providing module for reading the site-related information registered in the database and providing the PPL advertisement product service providing site;
Extracts the PPL advertisement product information registered in the database, extracts the PPL advertisement product in the broadcast program, reads the product image corresponding to the extracted PPL advertisement product, and displays the captured image bulletin board including the read product image An image providing module for creating the PPL advertisement product service providing site on the PPL advertisement product service providing site;
The image providing module sets the captured image as an advertisement platform, generates an information collection request signal, and transmits the information collection request signal including the PPL advertisement product identification information to the interface module. Then, the sales information is collected through the interface module, A sales information collection module; And
And a sales information providing module for delivering the sales information collected by the sales information collection module to the interface module in association with a captured image bulletin board generated by the image providing module.
The method according to claim 1,
A community window is created through the interface module to create a community window on the PPL advertisement product service providing site, and the community is provided to the consumer terminal or the seller terminal through the created community window Wherein the PPL advertisement product service providing server further comprises a module.
The PPL advertisement product service providing server reading the site related information and providing the PPL advertisement product service providing site;
When the broadcast server provides the broadcast program to the user, the PPL advertisement product service providing server reads the PPL advertisement product related information for extraction and extracts the PPL advertisement product from the broadcast program, extracts the product corresponding to the extracted PPL advertisement product Generating a captured image bulletin board including the read product image on the PPL advertisement product service providing site by reading an image;
Wherein the PPL advertisement product service providing server sets the captured image as an advertisement platform and generates and transmits an information collection request signal;
The merchant server receiving the information collection request signal to confirm the PPL advertisement product identification information and transmitting the sales information corresponding to the identified PPL advertisement product identification information;
The PPL advertisement product service providing server collects and registers the sales information, and provides the collected sales information in association with a captured image bulletin board; And
And receiving the sales information associated with the captured image bulletin board by accessing the PPL advertisement product service providing site by the consumer terminal.
A PPL advertisement service providing server confirms a broadcast server, a seller server, a consumer terminal, or a seller terminal communicatively connected via a network, reads site related information registered in the database, and transmits the PPL advertisement product service providing site to the consumer terminal Or to the merchant terminal;
Extracting a PPL advertisement item from the broadcast program by receiving the broadcast program from the broadcast server, reading the extracted PPL advertisement product related information registered in the database, and extracting the PPL advertisement item from the broadcast program;
Reading a product image corresponding to the extracted PPL advertisement product and creating a captured image bulletin board including the read product image on the PPL advertisement product service providing site;
Setting the captured image as an advertisement platform, generating an information collection request signal and receiving the sales information after transmitting the PPL advertisement product identification information to the seller server; And
Collecting the sales information, registering the sales information in a database, and transmitting the collected sales information to the consumer terminal in association with the captured image bulletin board.




KR1020140089753A 2014-07-16 2014-07-16 System and method of providing PPL advertisement products KR20160010662A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020140089753A KR20160010662A (en) 2014-07-16 2014-07-16 System and method of providing PPL advertisement products

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020140089753A KR20160010662A (en) 2014-07-16 2014-07-16 System and method of providing PPL advertisement products

Publications (1)

Publication Number Publication Date
KR20160010662A true KR20160010662A (en) 2016-01-28

Family

ID=55309710

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020140089753A KR20160010662A (en) 2014-07-16 2014-07-16 System and method of providing PPL advertisement products

Country Status (1)

Country Link
KR (1) KR20160010662A (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190078773A (en) * 2017-12-27 2019-07-05 이창식 Ppl marketing service system based on motion picture
KR102393278B1 (en) * 2021-08-25 2022-05-02 소웅 Method and system for providing sns advertisement

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100864073B1 (en) 2007-02-02 2008-10-16 에스케이 텔레콤주식회사 Product placement player and product placementing method, computer readable recording medium, and broadcasting convergence adversisement system comprising the player
KR20140068335A (en) 2012-11-27 2014-06-09 대구대학교 산학협력단 A purchase supporting service of product placement on smart TV

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100864073B1 (en) 2007-02-02 2008-10-16 에스케이 텔레콤주식회사 Product placement player and product placementing method, computer readable recording medium, and broadcasting convergence adversisement system comprising the player
KR20140068335A (en) 2012-11-27 2014-06-09 대구대학교 산학협력단 A purchase supporting service of product placement on smart TV

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190078773A (en) * 2017-12-27 2019-07-05 이창식 Ppl marketing service system based on motion picture
KR102393278B1 (en) * 2021-08-25 2022-05-02 소웅 Method and system for providing sns advertisement
KR102439652B1 (en) 2021-08-25 2022-09-02 소웅 Method and system for providing online customized advertisements based on related posts made after the broadcasting time of broadcasting contents

Similar Documents

Publication Publication Date Title
US20150170245A1 (en) Media content instance embedded product marketing
CN105681918A (en) Method and system for presenting article relevant information in video stream
US20110321107A1 (en) System and Method for Interactive Use of Cable Television Devices and Other Devices
US20130085846A1 (en) System and method for online selling of products appearing on a display
KR20130015436A (en) System for providing play of video file and service of video information
KR20040098630A (en) Content delivery apparatus and content creation method
KR20130056813A (en) System and method for displaying product information about advertisement on digital television, and recording medium thereof
KR20160010662A (en) System and method of providing PPL advertisement products
KR100786951B1 (en) System and method for interactive home shopping system using moving picture
KR20190081367A (en) System and method for providing media content based on video recognition
JP4679318B2 (en) Display device, evaluation method, and program
JP2002109259A (en) Commercial transaction method using animation video and communication network, article ordering system and article order receiving computer
KR20150011659A (en) Server for recording data of product image in real time, system and method for purchasing captured image products
US9161079B1 (en) Television advertisement system and method
KR20090109153A (en) System for order, payment and delivery throuth information and advertising to each local area in detile by IP TV and processing method for the same
JP2002092360A (en) Searching system and sales system for article in broadcasting program
JP3969364B2 (en) Mail order system, viewer network terminal and mail order method
KR20120072507A (en) System and method for providing open market for iptv
KR20090098374A (en) Method of providing a purchasing information, system thereof and server thereof
KR20150059665A (en) Method, user device and computer program product for providing shopping information
JP7229199B2 (en) Terminals and programs
JP7229200B2 (en) Information linkage system and server
JP7321975B2 (en) Information linkage system
KR20140068335A (en) A purchase supporting service of product placement on smart TV
KR102256431B1 (en) Method and system for providing easy product purchase service

Legal Events

Date Code Title Description
A201 Request for examination
E902 Notification of reason for refusal
E601 Decision to refuse application