KR20190078773A - Ppl marketing service system based on motion picture - Google Patents

Abstract

The present invention relates to a video connected PPL service providing system. The system provides: a user terminal (300) installed to output first content (101) information consisting of broadcasts, movies, or dramas to a first information area (301); a first content server (100) installed to manage the first content information (101) and transmit the first content information (101) to the first information area (301) of the user terminal (300); a second content server (200) installed to manage PPL product information which is selected based on items contained in the first content information (101) and reward information which is provided to customers when purchasing the PPL product; a second information area (302) installed in the user terminal (300) to display the PPL product information and the reward information; and a provider terminal (400) used by a provider selling the PPL product. The present invention has an effect of minimizing customer claims due to advertisement exposure because the number of advertisement exposures is limited in consideration of fatigue of customers due to viewing of advertisements.

Description

[0001] PPL MARKETING SERVICE SYSTEM BASED ON MOTION PICTURE [0002]

The present invention relates to a video-linked PPL service providing system, and more particularly, to a video-linked PPL service providing system that provides an advertisement product selected as an advertisement target among small items included in video contents to a user terminal using a first content server and a second content server, Related PPL service providing system that connects to a relevant merchandise selling site and rewards points, mileage, and the like at the time of purchase.

Among product advertisements, an indirect advertisement technique indirectly advertises a product using a product (that is, a PPL advertisement product) to be advertised in a small item appearing in a movie or a drama. Recently, these advertisements are becoming more and more popular because they provide a strong advertising effect to viewers and allow some of them in broadcasting law.

However, since the indirect advertisement technique simply broadcasts the PPL advertisement product on the screen, it is not possible to purchase the PPL advertisement product even if the viewer desires to purchase the PPL advertisement product, There has been an inconvenience in that the PPL advertisement product must be purchased by directly connecting with the seller based on the information retrieved after searching through another medium (for example, a PC or a smart phone). Accordingly, a broadcast convergence advertisement system has been required to solve the inconvenience of the indirect advertisement technique.

Such a broadcasting convergence advertisement system integrates a broadcasting service and an advertisement service in accordance with a viewer's request, and allows a viewer to view information about a PPL advertisement item appearing in a broadcasting program while watching a broadcasting program.

However, in the conventional PPL service providing system, a PPL advertisement product provided by a single vendor is unilaterally provided to a consumer by linking with a broadcast, and the PPL advertisement product is sold to a consumer without information on other vendors, There has been a problem that consumer's complaints arise because the reliability of the product or the product evaluation is not properly performed.

Korean Patent Registration No. 10-0864073 (registered October 10, 2008) discloses a broadcast convergence advertisement system including an indirect advertisement regenerator and indirect advertisement method, a computer readable medium therefor, and an indirect advertisement regenerator. An indirect advertisement server for providing indirect advertisement information, and a modem for connecting a bidirectional communication channel, and an indirect advertisement reproducing unit for use in a terminal including a modem for connecting a bidirectional communication channel, A service start processing unit for starting an indirect advertisement service when a service request is received from a user while a broadcast program is being reproduced by a digital broadcast reproducing unit; a broadcast information receiving unit for receiving the broadcast information from the digital broadcast reproducer when the indirect advertisement service is started; A user interface including a user interface; An indirect advertisement receiving unit for receiving the indirect advertisement information corresponding to the broadcast information from the indirect advertisement server by transmitting the broadcast information received by the broadcast information receiver to the indirect advertisement server when the indirect advertisement service is started; And an indirect advertisement display unit for overlapping the indirect advertisement information received in synchronization with the reproduction time of the broadcast program on the broadcast screen and outputting the indirect advertisement information. According to the disclosed technology, information on a commodity appearing in a broadcast program can be received from a server through a two-way communication channel and displayed on a broadcast screen. Thus, when a viewer wants to know information about a commodity appearing in a broadcast program, You can access product information while watching.

The above-described conventional techniques have not solved the above-mentioned problems.

In addition, according to the PPL advertisement, it is difficult to effectively deal with the inconvenience of covering the broadcast screen and the indirect advertisement restriction according to the broadcasting law.

Korean Patent No. 10-0864073

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide PPL (Product Placement) product information to video viewers, but minimize invasion of the viewing area.

It is another object of the present invention to provide a method and apparatus for managing a broadcast medium and editing a PPL advertisement according to a different broadcasting method or the like according to a broadcasting medium in accordance with a time or a broadcasting frame so that an advertiser and a broadcasting transmitter can perform a PPL advertisement within a legal range will be.

Yet another object of the present invention is to provide a direct image such as a photograph or a transformed image such as a QR code selectively when a PPL target product is output to a user terminal, thereby allowing a broadcast sender and an advertiser to conveniently select.

Yet another object of the present invention is to limit the number of times the advertisement is exposed in view of the customer's fatigue due to the advertisement viewing.

Another object of the present invention is to provide an effective system for both a business and a customer by positively exposing a PPL product according to the degree of reaction of a plurality of viewers according to an advertisement.

Another object of the present invention is to provide various types and forms of customer rewards according to the purchase of PPL products to promote marketing and increase customer satisfaction.

It is another object of the present invention to provide a system and method for providing feedback to a second content server of customer responsiveness, product inventory status, and the like, so that advertisement exposure can be immediately controlled during broadcasting.

It is another object of the present invention to interfere weather information with an external system to immediately modify a recommended PPL product on the basis of weather information.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are not intended to limit the invention to the precise form disclosed. It can be understood.

In order to provide a PPL (Product Placement), a moving picture linked PPL service providing system related to an embodiment of the present invention for realizing the above-mentioned problem firstly transmits information of a first content 101 provided as a broadcast, a movie or a drama 1 < / RTI > information area 301, as shown in FIG.

The first content server 100 is provided to manage the first content information 101 and transmit the first content information 101 to the information area 301 of the user terminal 300 .

The second content server 200 is configured to manage the information of the PPL product selected based on the small items included in the first content information 101 and the reward information provided to the customer at the time of purchasing the PPL product can do.

A second information area 302 included in the user terminal 300 to display the PPL product information and the reward information; And a business entity terminal (400) used by a business entity that sells the PPL product.

At this time, the PPL product information is related to the first contents information 101 and includes information such as a PPL unique ID, a PPL type, a PPL product type, a broadcast availability, a broadcast start frame, a broadcast end frame, As shown in FIG.

Meanwhile, the reward information may include one or more of cash, points, and mileage.

Herein, the PPL unique ID manages PPL broadcast schedule information formed as broadcast start and broadcast end times to control the broadcast time of the PPL product, and the sale URL according to the PPL unique ID can be changed as needed And the like.

At this time, the second contents server 200 may interfere with the external server 500 or the external system providing the weather information to determine whether to broadcast the PPL product according to the weather information, and to control other PPL products to be broadcast And the like.

In addition, the second content server 200 updates the per-customer response information when the user terminal 300 connects to the sales URL, and when the per-customer response information includes a dictionary The broadcast start time frame, and the broadcast end time frame so as to extend or shorten the broadcast time.

Here, the second content server 200 may provide the client-specific response information to the vendor terminal 400 according to a predetermined period or according to the broadcast start and the broadcast end schedule information .

In addition, the second content server 200 may receive the number of sales of the PPL product provided by the vendor terminal 400, and calculate the PPL advertisement fee.

At this time, the number of sales provided by the vendor terminal 400 is encrypted and received by the second content server 200, and the PPL advertisement fee is decrypted by decoding the number of sales encrypted by the second content server 200 And the like.

When the user terminal 300 touches the second information area 302, the user terminal 300 displays the details of the PPL product at a position deviated or deviated from the first and second information areas 301 and 302 of the user terminal 300 Information and the reward information provided when the PPL product is purchased.

Meanwhile, the business entity terminal 400 may change the reward information according to the number of sales of the PPL product or the number of connection of the sales URL, and provide the rewritten information changed to the second content server 200 have.

If the number of sales of the PPL product is larger than the predetermined number of sales of the PPL product set in advance or the number of connection of the sales URL exceeds the expected number of connection of the sales URL, And transmits the information of the PPL product, the number of sales of the PPL product, or the number of connection of the sales URL to the service provider 400 in a message.

Here, the second content server 200 may include a reward judgment module formed by a daemon process for predicting the customer-provided reward using the price information of the PPL product and the purchase history of the customer, And provides the customer-provided expected reward to be displayed in the second area 302.

At this time, the reward judgment module predicts the customer reward in accordance with the price information of the PPL product, the past purchase history of the customer, and the expected number of purchases of other customers, and calculates the expected customer reward at the time of purchasing the PPL product, Area 302 to display it.

Accordingly, the present invention provides a video-linked PPL service providing system,

First, PPL (Product Placement) product information is provided to video viewers, but the viewing area and the public exposure area are separated, minimizing the invasion of the viewing area.

Second, it limits the frequency of advertisement exposure considering the fatigue of customers due to the advertisement viewing, thus minimizing the customer's claim due to the advertisement exposure.

Third, it is effective for both the business and the customer by extending the exposure time to more positively expose the PPL product according to the reaction of the many viewers responding to the advertisement.

Fourth, by providing various types and forms of customer rewards according to the purchase of PPL products, it increases the degree of freedom in marketing planning and promotes marketing and enhances customer satisfaction.

Fifth, the customer's reaction, product inventory status, etc. can be fed back to the second content server to immediately control and reflect the advertisement exposure during broadcasting.

Sixth, by interfacing the weather information with external systems, it is possible to promptly revise the recommended PPL products on the basis of the weather information immediately on the way of broadcasting, thereby increasing the interest and response of the customers following the marketing.

Seventh, it is intended to improve the efficiency of the advertiser and the broadcasting sender by managing the broadcasting medium and editing the PPL advertisement transmission according to the broadcasting law or the like according to the time or broadcasting frame.

Eighth, when outputting a PPL target product to a user terminal, a direct image such as a photograph or a deformed image such as a QR code is selectively provided so that a broadcasting sender and an advertiser can conveniently select the product.

It should be understood, however, that the effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned may be clearly understood by those skilled in the art to which the present invention belongs It will be possible.

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate preferred embodiments of the invention and, together with the description, serve to further the understanding of the technical idea of the invention, It should not be construed as limited.
1 is a system configuration diagram illustrating a video-linked PPL service providing system according to a preferred embodiment of the present invention.
FIG. 2 is a system configuration diagram showing contents associated with an external server in a video-linked PPL service providing system according to a preferred embodiment of the present invention.
FIG. 3 is a conceptual diagram illustrating a flow of contents, PPL information, and reaction information in a video-linked PPL service providing system according to a preferred embodiment of the present invention.
4 is a conceptual diagram illustrating first and second information areas of a user terminal of a moving picture linked PPL service providing system according to a preferred embodiment of the present invention.
5 is a diagram illustrating contents of information output in the first and second information areas of a user terminal of a moving picture linked PPL service providing system according to an exemplary embodiment of the present invention.
FIG. 6 is a diagram illustrating another example of information displayed on the first and second information areas of the user terminal of the moving picture-linked PPL service providing system according to an exemplary embodiment of the present invention. Referring to FIG.
FIG. 7 is a diagram for explaining PPL product information and a reward classification related to the PPL product in the video-linked PPL service providing system according to an exemplary embodiment of the present invention.
FIG. 8 is a conceptual diagram for explaining contents managing rewards according to customers in a video-linked PPL service providing system according to a preferred embodiment of the present invention.

It is to be understood that the specific structural or functional description of embodiments of the present invention disclosed herein is for illustrative purposes only and is not intended to limit the scope of the inventive concept But may be embodied in many different forms and is not limited to the embodiments set forth herein.

The embodiments according to the concept of the present invention can make various changes and can take various forms, so that the embodiments are illustrated in the drawings and described in detail herein. It is not intended to be exhaustive or to limit the invention to the particular forms disclosed, but on the contrary, is intended to cover all modifications, equivalents, or alternatives falling within the spirit and scope of the invention.

FIG. 1 is a system configuration diagram illustrating a video-linked PPL service providing system according to a preferred embodiment of the present invention. FIG. 2 is a block diagram of a video-linked PPL service providing system according to an exemplary embodiment of the present invention. FIG. 3 is a conceptual view illustrating a flow of contents, PPL information, and reaction information in a moving picture-linked PPL service providing system according to a preferred embodiment of the present invention, FIG. 4 is a block diagram of a preferred embodiment FIG. 5 is a conceptual diagram illustrating first and second information areas of a user terminal of a moving picture linked PPL service providing system according to an embodiment of the present invention. FIG. 6 is a block diagram illustrating an example in which information is output to a moving image according to a preferred embodiment of the present invention. FIG. 7 is a view illustrating another example in which information is output to the first and second information areas of the user terminal of the PPL service providing system of the present invention. FIG. 7 is a diagram illustrating a PPL product of the moving picture linked PPL service providing system according to the preferred embodiment of the present invention FIG. 8 is a conceptual diagram for explaining the management of rewards per customer in the video-linked PPL service providing system according to the preferred embodiment of the present invention.

As shown in FIG. 1, the punctual name providing the indirect advertisement (PPL) in connection with the moving picture includes a first content server 100, a second content server 200, a user terminal 300, and a business terminal 400).

The user terminal 300 is provided to output first content 101 information, which is broadcast, movie or drama, to the first information area 301.

Here, the user terminal 300 refers to various electronic devices capable of receiving and playing images such as a smart phone, a PC, a notebook, a tablet, and a PDA.

The first content server 100 is configured to store and manage the first content information 101 composed of broadcast, movie, drama, etc., and the first content information 101 is stored in the first information area 301 of the user terminal 300 The first content information 101 may be output or played.

Here, the second content server 200 is provided to manage the information of the PPL product selected based on the small items included in the first content information 101 and the reward information provided to the customer at the time of purchasing the PPL product.

That is, the second content server 101 is interlocked with the first content information 101 transmitted from the first content server 100 so that the information of the PPL product is output to a specific area of the user terminal 300, And the second content server 200 manages the information of the PPL product and the reward information so as to transmit the information of the PPL product to the user terminal 300.

Meanwhile, a second information area 302 included in the user terminal 300 is displayed so that the PPL product information and the reward information are displayed.

As shown in FIG. 4 or 5, the first and second information areas 301 and 302 are distinguished to prevent the first information area 301, which is the main viewing area of the customer, from being invaded by the second information area 302 will be.

As shown in FIG. 6, the second information area 302 may be hidden so as not to interfere with the first information area 301.

Meanwhile, a vendor terminal 400 used by a vendor that sells the PPL product is provided.

As a seller of the PPL product, the vendor terminal 400 may determine the number of times the first content information 101 is played in the first information area 301, the number of times the PPL product is exposed to users, 2 content server 200 as shown in FIG.

At this time, the PPL product information is related to the first contents information 101 and includes information such as a PPL unique ID, a PPL type, a PPL product type, a broadcast availability, a broadcast start frame, a broadcast end frame, .

That is, the management information for a product selected as a PPL target among the props used in the first content information 101 is configured as shown in FIG.

Even though a long time has elapsed since the advertisement is broadcast or exposed, since the same PPL product advertisement exposure occurs to a customer who does not purchase or has already purchased the customer, Is used to determine whether or not to be exposed.

In addition, the reward information is provided by one or more of cash, points, and mileage, and is stored in the database of the second content server 200 as shown in FIG.

In other words, it is possible to provide rewards of various kinds or various combinations, thereby allowing a business operator to facilitate marketing planning and to provide rewards to customers in various forms.

Meanwhile, the PPL unique ID manages PPL broadcast schedule information formed as broadcast start and broadcast end times to control the broadcast time of the PPL product, and the sale URL according to the PPL unique ID can be changed as needed Respectively.

This configuration enables marketers to market in a variety of situations, such as when the customer's response to the PPL product is high or when there is no response.

In other words, in situations such as selling PPL products, the URL may be changed in real time to a sales site operated by a second vendor that sells the same product. If there is no response to the PPL product, It may also reduce fatigue.

Meanwhile, the second content server 200 may interfere with the external server 500 or an external system providing weather information to determine whether to broadcast the PPL product according to the weather information, and to control other PPL products to be broadcast .

In other words, it promotes advertisement effect by advertising PPL product suitable for the situation such as outside temperature or rainfall. It is also preferable that the location information of the user terminal 300 is collected and the marketing according to the external weather condition of the user is performed.

Also, the second content server 200 is configured to update the customer-specific response information when the user terminal 300 connects to the sales URL.

If the response information updated by the customer and stored in the second contents server 200 exceeds the connection count set in advance within the preset time range, the broadcast information, the broadcast start frame, and the broadcast end And to change the frame so as to extend or shorten the broadcast time.

That is, if the customer response is good, the broadcasting time is extended, and in the case of the out of stock situation, the broadcasting time is shortened and the customer dissatisfaction to be generated is reduced.

At this time, the second content server 200 is provided to provide the client-specific response information to the vendor terminal 400 according to a predetermined period or according to the broadcast start and the broadcast end schedule information, Provide real-time information that can be dealt with according to customer response.

According to the customer response information, the operator can select an appropriate amount of water, adjust the price, or select a reward to be provided to the customer, thereby improving efficiency.

Meanwhile, the second content server 200 receives the number of sales of the PPL product provided by the vendor terminal 400, and calculates the PPL advertisement fee.

At this time, the number of sales provided by the vendor terminal 400 is encrypted and received by the second content server 200, and the PPL advertisement fee is decrypted by decoding the number of sales encrypted by the second content server 200 So that the number of sales, which is the core information of the business, is not leaked to the outside.

When the user terminal 300 touches the second information area 302, the user terminal 300 displays the details of the PPL product at a position deviated or deviated from the first and second information areas 301 and 302 of the user terminal 300 Information and the reward information provided when the PPL product is purchased, so that the customer is not disturbed in viewing the moving picture.

In the case of an electronic device having a small screen such as a smart phone, the target screen is configured to be small so that the first information area 301 In a state in which they do not completely overlap with each other.

Meanwhile, the vendor terminal 400 is provided to change the reward information according to the number of sales of the PPL product or the number of connection of the sales URL to provide the rewritten information changed to the second content server 200, It is preferable that the marketing information planned by the marketer is immediately transferred to the second content server 200 and is delivered to the user terminal 300 of the customer.

Here, if the number of sales of the PPL product is larger than the predetermined number of sales of the PPL product set in advance or the number of connection of the sales URL exceeds the expected number of connection of the sales URL, Information of the PPL product and the number of sales of the PPL product or the number of connection of the sales URL in a message is provided to the server 400 to provide the information so that the business operator can deal with sales or marketing situations in real time.

In addition, the second content server 200 includes a reward determination module formed by a daemon process to predict and calculate a customer-provided reward using the price information of the PPL product and the purchase history of the customer. The expected reward provided by the customer at the time of purchasing the PPL product is displayed to be displayed in the second area 302.

More specifically, a reward may be designed according to a history of purchase by a specific customer, but it may be provided to add a reward depending on the purchase performance of other customers for the PPL product.

In other words, if 2000 PPL products are sold, they will be able to earn viral marketing by doubling their points compared to selling 1000 ROs.

The reward determination module is configured as a daemon process so that the second content server 200 can quickly process the process, and information such as the number of sales of the customer is resident in the cache memory of the second content server 200 will be.

Also, the reward determination module estimates the customer reward in accordance with the price information of the PPL product, the past purchase history of the customer, and the expected number of purchases of other customers, and calculates the expected customer reward at the time of purchasing the PPL product, Area 302 to display it.

The embodiment of the present invention described above is as follows.

The user selects a drama or a movie desired to be viewed through the Naver Web TV menu or YouTube, and watches the movie on the user terminal 100. [

At this time, the first content information 101 of the first content server 100 to be played in the user terminal 100 is registered in the second content server 200 and corresponds to the second content information 201 in the PPL product advertisement The second content server 200 provides the PPL product advertisement information to the second information area 302 of the user terminal 300. [

The second content server 200 determines whether to broadcast a PPL product using a broadcast start frame and a broadcast end frame according to the PPL product ID.

When a user touches or manipulates a PPL advertisement product with a click or a remote control, the user is connected to the sales site.

The operation information and purchase information of the user are collected by the second contents server 200 and transmitted to the user terminal 400 when necessary or at regular intervals.

Through the PPL service providing system, the PPL product information is provided to the video viewers, but the viewing area and the public exposure area are separated from each other, minimizing the invasion of the viewing area. Also, Therefore, it is effective for both the company and the customer by extending the exposure time to more positively expose the PPL product according to the degree of reaction of a large number of viewers responding to the advertisement.

In addition, by providing various types and forms of customer rewards depending on the purchase of the PPL product, it is possible to increase the degree of freedom in marketing planning, thereby promoting marketing and enhancing customer satisfaction, and also providing the feedback of the customer, It is possible to immediately control and reflect the advertisement exposure during the broadcasting, and it is possible to improve the interest and response of customers following marketing by instantly correcting recommended PPL products on the basis of weather information by interfacing weather information with external systems.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the same is by way of illustration and example only and is not to be construed as limiting the scope of the invention as defined by the appended claims. It will be understood by one of ordinary skill in the art. Accordingly, the present invention should be construed as being covered by the scope of the appended claims rather than the specific embodiments, and all technical ideas falling within the scope of the present invention should be construed as being included in the scope of the present invention.

100 ... first content server
101 ... first content information
200 ... second content server
201 ... second content information
202 ... Rewards information
300 ... user terminal
301 ... first information area
302 ... second information area
303 ... User event information
400 ... business terminal
500 ... external server

Claims (12)

1. A system for providing indirect advertisement (PPL, Product Placement)
A user terminal (300) provided to output first content (101) information provided as a broadcast, a movie or a drama to a first information area (301);
A first content server (100) arranged to manage the first content information (101) and transmit the first content information (101) to the first information area (301) of the user terminal (300);
The first content information 101 and the second content information 201 may be used to manage information of a PPL product selected based on a small item included in the first content information 101 and reward information provided to a customer at the time of purchasing the PPL product, (200) interworking with the first content information (100) and transmitting the second content information (201) in cooperation with the first content information (101);
A second information area 302 provided in the user terminal 300 to receive and display the second content information 201 including the information of the PPL product and the reward information from the second content server 200; And
A business entity terminal (400) used by a business entity that sells the PPL product; , ≪ / RTI &
The second content information (201)
A PPL type, a PPL product type, a type of a broadcast medium, a broadcast status, a broadcast start frame, a broadcast end frame, a sales URL, and reaction information per customer in association with the first content information 101,
The above-
One or more of cash, points, mileage,
The reward provider information, the reward providing rate, the reward providing point, and the reward expiration information.
The method according to claim 1,
The second content information (201)
The PPL product schedule information managed to be displayed as a direct image or a modified image of the PPL product in the second information area 302 so as to control the broadcast time of the PPL product And,
The sales URL conforming to the PPL unique ID can be changed when necessary,
And selectively transmit a direct image or a modified image of the PPL product, a broadcast start frame, and a broadcast end frame according to the type of the broadcast media.
The method according to claim 1,
The second content server (200)
(PPL) service, which is interfaced with an external server (500) or an external system providing weather information to determine whether to broadcast the PPL product according to the weather information and to broadcast another PPL product if necessary Delivery system.
The method according to claim 1,
The second content server (200)
When the user terminal 300 connects to the sales URL, updates the customer-specific response information. If the response information for each customer exceeds a preset connection count within a predetermined time range, Wherein the controller controls the broadcasting start time frame and the broadcasting end time frame to change the broadcasting time to be extended or shortened.
5. The method of claim 4,
The second content server (200)
And provides the customer-specific response information to the vendor terminal (400) in accordance with a predetermined period or according to the broadcast start and the broadcast end schedule information.
The method according to claim 1,
The second content server (200)
And the PPL advertisement fee is calculated by receiving the number of sales of the PPL product provided by the vendor terminal (400).
The method according to claim 6,
The number of sales provided by the vendor terminal 400 is encrypted and received by the second content server 200 and the PPL advertisement fee is calculated by decoding the number of sales encrypted by the second content server 200 The PPL service providing system comprising:
The method according to claim 1,
The user terminal (300)
When the second information area 302 is touched,
And displays the detailed information of the PPL product and the reward information provided at the time of purchasing the PPL product at a position deviated or deviated from the first and second information areas (301, 302) of the user terminal (300) PPL service delivery system.
The method according to claim 1,
The business entity terminal (400)
And changes the reward information according to the number of sales of the PPL product or the number of connection of the sales URL to provide the rewritten information changed to the second content server (200).
The method according to claim 1,
The second content server (200)
When the number of sales of the PPL product is larger than the expected number of sales of the PPL product set in advance or the number of connection of the sales URL exceeds the expected number of connection of the sales URL, the information of the PPL product, And transmits the number of sales of the PPL product or the number of connection of the sales URL as a message.
The method according to claim 1,
The second content server (200)
And a reward judgment module formed by a daemon process for predicting and calculating a customer-provided reward using the price information of the PPL product and the purchase history of the customer, To be displayed on the display unit.
12. The method of claim 11,
The reward judgment module,
The customer reward is estimated differently according to the price information of the PPL product, the past purchase history of the customer, and the expected number of purchases of the other customers, and the expected reward at the time of purchasing the PPL product is displayed in the second area 302 And transmits the video-linked PPL service.

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