KR102074473B1 - Ppl marketing service system based on motion picture - Google Patents

Abstract

The present invention relates to a system for providing a video-linked PPL service, and more particularly, a user terminal (300) provided to output first information (101) included in a broadcast, a movie, or a drama to the first information area (301). ; A first content server (100) configured to manage the first content information (101) and to transmit the first content information (101) to the first information area (301) of the user terminal (300); A second content server 200 configured to manage information of a PPL product selected based on a prop included in the first content information 101 and reward information provided to a customer when purchasing the PPL product; A second information area 302 provided in the user terminal 300 to display information of the PPL product and the reward information; And an operator terminal 400 used by an operator selling the PPL product. It is about providing.

Description

PPL MARKETING SERVICE SYSTEM BASED ON MOTION PICTURE

The present invention relates to a system for providing a video-linked PPL service. More particularly, the present invention provides an advertisement product selected as an advertisement target among props included in video content to a user terminal using a first content server and a second content server. The present invention relates to providing a video-linked PPL service providing system that rewards points, mileage, etc. at the time of purchase by accessing the product sales site.

Among the product advertisements, there is an indirect advertisement technique that indirectly advertises a product using a product (that is, a PPL advertisement product) to be advertised in a prop that appears in a movie or drama. Recently, the weight of such advertisements is increasing because they provide a strong advertising effect to viewers and allow some of them in the broadcasting law.

However, since this indirect advertising technique simply broadcasts PPL advertising products on the screen, even if a viewer desires to purchase PPL advertising products, the indirect advertising technique does not immediately purchase PPL advertising products, but provides relevant information about PPL advertising products. After searching through other media (for example, PC, smart phone, etc.), there was an inconvenience of having to purchase a PPL advertisement product by directly connecting with a seller based on the retrieved information. Accordingly, in order to solve the inconvenience of the indirect advertising technique, a broadcasting convergence advertisement system is required.

The broadcast convergence advertisement system integrates and provides a broadcast service and an advertisement service according to a viewer's request, and enables the viewer to view information on PPL advertisement products appearing in the broadcast program while watching the broadcast program.

However, the conventional PPL service providing system unilaterally provides consumers with PPL advertisement products provided by one vendor in connection with broadcasting, and sells PPL advertisement products to consumers without information on other vendors. There was a problem that consumer dissatisfaction occurred because the reliability of the product or the product evaluation was not properly performed.

Korean Patent No. 10-0864073 (registered on October 10, 2008) describes an indirect advertising player and an indirect advertising method, a computer readable medium therefor, and a broadcasting convergence advertising system including an indirect advertising player. Indirect advertising player used in a terminal including a digital broadcasting player for receiving broadcast information including a broadcast channel, a broadcast program, and a programming time from a center, and a modem connecting a two-way communication channel with an indirect advertising server for providing indirect advertising information. A service start processing unit which starts an indirect advertisement service when receiving a service request from a user while playing a broadcast program by the digital broadcasting player, and a broadcasting information receiving unit which receives the broadcast information from the digital broadcasting player when the indirect advertising service starts. A user interface comprising a; An indirect advertisement receiver for transmitting indirect advertisement information corresponding to the broadcast information from the indirect advertisement server by transmitting the broadcast information received by the broadcast information receiver to the indirect advertisement server when the indirect advertisement service starts; And an indirect advertisement display unit which overlaps and outputs the indirect advertisement information received in synchronization with the reproduction time of the broadcast program on the broadcast screen. According to the disclosed technology, since information on a product appearing in a broadcast program can be received from a server through a bidirectional communication channel and displayed on a broadcast screen, a viewer can select a broadcast program when he / she wants to know information about a product appearing in the broadcast program. You can access product information while watching.

The above-described prior art also does not solve the problem as described above.

In addition, the PPL advertisement does not effectively deal with the inconvenience of screening the broadcast screen and the limitation of indirect advertisement due to the broadcasting law.

Korea Patent Registration No. 10-0864073

The technical problem to be achieved by the present invention is to solve the problems or necessity as described above, to provide a product placement (PPL) product information to the video viewer, but to minimize the invasion of the viewing area.

Still another object of the present invention is to manage broadcast media so that PPL advertisements can be edited according to time or broadcast frame according to different broadcasting methods for each broadcast medium so that advertisers and broadcasters can perform PPL advertisements within the legal range. will be.

Still another object of the present invention is to provide a direct image such as a photograph or a modified image such as a QR code to selectively select a broadcast sender and an advertiser when outputting a PPL target product to a user terminal.

Still another object of the present invention is to limit the number of exposures of advertisements in consideration of the fatigue of customers due to viewing advertisements.

Still another object of the present invention is to provide an effective system for both operators and customers by exposing PPL products more actively according to the degree of response of multiple viewers according to advertisements.

Still another object of the present invention is to provide various types and types of customer rewards according to PPL product purchase to promote marketing and increase customer satisfaction.

Still another object of the present invention is to feed back the customer responsiveness, product inventory status, etc. to the second content server so that the advertisement exposure can be immediately controlled during the broadcast.

Still another object of the present invention is to interface weather information with an external system so that the recommended PPL product is immediately modified on the basis of the weather information during the broadcast.

On the other hand, the technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems that are not mentioned are clearly to those skilled in the art from the following description. It can be understood.

According to an embodiment of the present invention, a system for providing a video-linked PPL service according to an embodiment of the present invention includes first information 101 provided in a broadcast, a movie, or a drama to provide indirect advertisement (PPL). And a user terminal 300 provided to be output to the first information area 301.

The first content server 100 may be configured to manage the first content information 101 and to transmit the first content information 101 to the first information area 301 of the user terminal 300. It may include.

In addition, the second content server 200 is provided to manage the information of the PPL product selected based on the props included in the first content information 101 and the reward information provided to the customer when purchasing the PPL product; can do.

In addition, a second information area 302 provided in the user terminal 300 to display the information of the PPL product and the reward information; And an operator terminal 400 used by an operator selling the PPL product.

At this time, the information of the PPL product is provided in relation to the first content information 101, PPL unique ID, PPL type, PPL product type, broadcast status, broadcast start frame, broadcast end frame, sales URL and customer response information It may be provided to include.

On the other hand, the reward information may be characterized in that provided by one or more combinations of cash, points, mileage.

Here, the PPL unique ID manages PPL broadcast schedule information formed at a broadcast start and broadcast end date and time so that the broadcast time of the PPL product is controlled, and the sales URL according to the PPL unique ID can be changed when necessary. It may be characterized in that it is provided.

In this case, the second content server 200 interfaces with an external server 500 or an external system that provides weather information to determine whether to broadcast the PPL product according to the weather information, and to control another PPL product if necessary. It may be characterized in that it is provided to.

In addition, the second content server 200 updates the customer-specific response information when the user terminal 300 connects to the sales URL, and the customer-specific response information is preset within a preset time range. When the number of times of connection is exceeded, the broadcast time, the broadcast start frame, and the broadcast end frame may be changed to control the length of the broadcast to be extended or shortened.

Here, the second content server 200 may be provided to provide the operator terminal 400 with the customer-specific response information according to a predetermined cycle or the broadcast start and broadcast end schedule information. .

In addition, the second content server 200 may be configured to calculate the PPL advertisement fee by receiving the number of sales of the PPL product provided by the operator terminal 400.

In this case, the number of sales provided by the operator terminal 400 is encrypted and received by the second content server 200, and the second content server 200 decrypts the encrypted number of sales to obtain the PPL advertisement fee. It may be characterized in that it is provided to calculate.

On the other hand, when the user terminal 300 touches the second information area 302, the details of the PPL product are located at a position that deviates from or shifts from the first and second information areas 301 and 302 of the user terminal 300. Information and the reward information provided when purchasing the PPL product may be provided to be displayed.

Meanwhile, the operator terminal 400 may change the reward information according to the number of sales of the PPL product or the number of connection of the sale URL to provide the changed reward information to the second content server 200. have.

In addition, the second content server 200 is the operator terminal when the number of sales of the PPL product is greater than the expected number of sales of the PPL product set in advance or the number of sales URL connection is greater than the expected number of sales URL connection. The information on the PPL product and the number of sales of the PPL product or the number of connection URLs of the sale may be provided in a 400 as a message.

Here, the second content server 200 includes a reward determination module formed by a daemon process to estimate a customer provided reward using price information of the PPL product and a purchase history of a customer, and is expected when purchasing the PPL product. The customer-provided expected rewards may be transmitted to be displayed in the second area 302.

In this case, the reward determination module calculates and differentially calculates the customer reward according to the price information of the PPL product, the past purchase history of the customer, and the expected purchase number of other customers, and calculates the customer reward expected when purchasing the PPL product. It may be characterized in that the transmission to display in the area (302).

Accordingly, the present invention provides a video linkage PPL service providing system,

First, while providing product placement (PPL) product information to the viewers of the video, it is effective to separate the viewing area and the notification exposure area to minimize the invasion of the viewing area.

Second, since the number of advertisement exposures is limited in consideration of the fatigue of customers due to the viewing of advertisements, there is an effect of minimizing customer claims due to advertisement exposure.

Third, it is effective for both operators and customers by prolonging the exposure time to expose PPL products more actively according to the response of multiple viewers responding to the advertisement.

Fourth, by providing various types and types of customer rewards according to PPL product purchase, it increases the degree of freedom in marketing planning to promote marketing and increase customer satisfaction.

Fifth, the responsiveness of the customer, the current state of product inventory, and the like can be fed back to the second content server to immediately control and reflect the advertisement exposure during the broadcast.

Sixth, by interfacing weather information with an external system, recommendation PPL products can be immediately modified during broadcasting based on weather information, thereby increasing the interest and response of customers following the marketing.

Seventh, to manage the broadcast media to properly edit the PPL advertisement transmission according to the time or broadcast frame according to the broadcasting method, etc. to increase the efficiency of advertisers and broadcasters.

Eighth, when a PPL-targeted product is output to a user terminal, a broadcaster and an advertiser may conveniently select a direct image such as a photograph or a modified image such as a QR code.

On the other hand, the effects that can be obtained in the present invention is not limited to the above-mentioned effects, other effects that are not mentioned will be clearly understood by those skilled in the art from the following description. Could be.

The following drawings, which are attached to this specification, illustrate one preferred embodiment of the present invention, and together with the detailed description thereof, serve to further understand the technical idea of the present invention. It should not be construed as limited.
1 is a system configuration diagram illustrating a system for providing a video linked PPL service according to an exemplary embodiment of the present invention.
2 is a system configuration diagram showing an external server linked to a video linked PPL service providing system according to an exemplary embodiment of the present invention.
3 is a conceptual diagram illustrating a flow of content, PPL information, and reaction information of a video linked PPL service providing system according to an exemplary embodiment of the present invention.
4 is a conceptual diagram illustrating first and second information regions of a user terminal of a system for providing a video-linked PPL service according to an exemplary embodiment of the present invention.
FIG. 5 is an exemplary view showing information output on first and second information areas of a user terminal of a video linked PPL service providing system according to an exemplary embodiment of the present invention.
FIG. 6 is another exemplary diagram illustrating information outputted in first and second information areas of a user terminal of a video linked PPL service providing system according to an exemplary embodiment of the present invention.
FIG. 7 is a diagram for describing information of PPL products and reward classifications related thereto in a video linked PPL service providing system according to an exemplary embodiment of the present invention.
8 is a conceptual diagram illustrating contents for managing rewards for each customer in a video linkage PPL service providing system according to an exemplary embodiment of the present invention.

Specific structural or functional descriptions of the embodiments according to the inventive concept disclosed herein are provided only for the purpose of describing the embodiments according to the inventive concept. It may be embodied in various forms and is not limited to the embodiments described herein.

Embodiments according to the inventive concept may be variously modified and have various forms, so embodiments are illustrated in the drawings and described in detail herein. However, this is not intended to limit the embodiments in accordance with the concept of the present invention to the specific forms disclosed, it includes all changes, equivalents, or substitutes included in the spirit and scope of the present invention.

1 is a system configuration diagram showing a video linkage PPL service providing system according to an exemplary embodiment of the present invention, and FIG. 2 is a view in which an external server is linked to a video linkage PPL service providing system according to an embodiment of the present invention. 3 is a conceptual diagram illustrating a flow of content, PPL information, and response information of a video-linked PPL service providing system according to an exemplary embodiment of the present invention, and FIG. 4 is a preferred embodiment of the present invention. FIG. 5 is a conceptual diagram illustrating first and second information areas of a user terminal of a video linked PPL service providing system according to an embodiment of the present invention, and FIG. FIG. 6 is an exemplary view showing information outputted to an area, and FIG. 6 is a video according to an embodiment of the present invention. FIG. 7 is another exemplary view illustrating information output in the first and second information areas of the user terminal of the system PPL service providing system, and FIG. 7 is a PPL product of a video linked PPL service providing system according to an exemplary embodiment of the present invention. FIG. 8 is a diagram for describing information and related reward divisions, and FIG. 8 is a conceptual diagram for describing contents for managing rewards for each customer in a video-linked PPL service providing system according to an exemplary embodiment of the present invention.

As shown in FIG. 1, the present invention provides an indirect advertisement (PPL) in connection with a video. The present invention includes a first content server 100, a second content server 200, a user terminal 300, and an operator terminal ( 400).

A user terminal 300 is provided to output information of the first content 101 included in a broadcast, a movie, or a drama to the first information area 301.

In this case, the user terminal 300 refers to various electronic devices capable of receiving and playing images such as smart phones, PCs, laptops, tablets, and PDAs.

The first content server 100 is provided to store and manage the first content information 101, which is composed of a broadcast, a movie, a drama, and the like, and is located in the first information area 301 of the user terminal 300. The first content information 101 is provided to be output or played.

Here, the second content server 200 is provided to manage information of the PPL product selected based on the props included in the first content information 101 and reward information provided to the customer when the PPL product is purchased.

That is, the second content server outputs the PPL product information to a specific region of the user terminal 300 in conjunction with playing the first content information 101 transmitted from the first content server 100. 200 is provided, and the second content server 200 manages the PPL product information and the reward information to transmit the information of the PPL product to the user terminal 300.

Meanwhile, a second information area 302 provided in the user terminal 300 is provided to display the information of the PPL product and the reward information.

As shown in FIG. 4 or 5, the first and second information areas 301 and 302 are divided to prevent the second information area 302 from invading the first information area 301 which is a main viewing area of the customer. will be.

As shown in FIG. 6, the second information area 302 may be hidden so as not to disturb the first information area 301.

On the other hand, the operator terminal 400 used by the operator selling the PPL product is provided.

The operator terminal 400 is a seller of the PPL product, and the number of times the first content information 101 is played in the first information area 301 and the number of times the PPL product is exposed to the user are displayed. 2 is configured to receive from the content server 200.

At this time, the information of the PPL product is provided in relation to the first content information 101, PPL unique ID, PPL type, PPL product type, broadcast status, broadcast start frame, broadcast end frame, sales URL and customer response information It is provided to include.

That is, as shown in FIG. 8, management information about a product selected as a PPL object among props used in the first content information 101 is configured.

Even if the advertisement is broadcast or exposed for a long time, the same PPL product advertisement exposure will be generated to customers who have not purchased or have already purchased the advertisement. Therefore, broadcast status, broadcast start frame, broadcast end frame, sales URL, and customer response information To determine whether or not to expose.

In addition, the reward information may be provided in one or more combinations of cash, points, and mileage, and may be stored in a database of the second content server 200 as shown in FIG. 8.
Here, the reward information includes a reward provider information for providing a reward, a reward providing rate for the purchase amount, a reward providing point that can be provided at the same time or after a certain point of purchase, and the reward extinction information for which no reward is provided It will be.

That is, by providing so that the rewards of various kinds or various combinations can be provided by the operator to facilitate the marketing planning, and to provide the rewards to customers in various forms.

Meanwhile, the PPL unique ID manages PPL broadcast schedule information formed at a broadcast start and broadcast end date and time so that the broadcast time of the PPL product is controlled, and the sales URL according to the PPL unique ID can be changed as necessary. It is provided.

This configuration enables marketers to flexibly market in a variety of situations, such as high customer response and no response to PPL products.

In other words, in a situation such as selling PPL products, the URL may be changed to a sales site operated by a second company selling the same product in real time. If there is no response to the PPL product, the PPL product exposure may be restricted to limit the advertisement of the customer. It can also reduce fatigue.

Meanwhile, the second content server 200 interfaces with an external server 500 or an external system that provides weather information to determine whether to broadcast the PPL product according to the weather information, and to control another PPL product when necessary. It is provided to.

In other words, the advertising effect is enhanced by advertising PPL products suitable for the situation in the outside temperature or rainfall. In addition, it is also desirable to collect the location information of the user terminal 300 to proceed with the marketing in accordance with the external weather situation in which the user is located.

In addition, the second content server 200 is provided to update the customer-specific response information when the user terminal 300 connects to the sales URL.

If the customer-specific response information updated and stored in the second content server 200 exceeds the preset connection frequency within a preset time range, the broadcast status, the broadcast start frame, and the broadcast end are terminated. It is provided to control to extend or shorten the broadcast time by changing the frame.

In other words, if the customer response is good, the broadcast time is extended, and in a situation such as out of stock, the broadcast time is shortened to reduce customer dissatisfaction.

In this case, the second content server 200 is provided to provide the customer-specific response information to the operator terminal 400 according to a predetermined period or the broadcast start and broadcast end schedule information so that the operator responds to an advertisement. Provide information in real time to cope with customer's response.

Based on this customer response information, the operator can select or change the appropriate volume, adjust the price, or select and change the reward to be provided to the customer for efficiency.

On the other hand, the second content server 200 is provided to calculate the PPL advertising fee by receiving the number of sales of the PPL product provided by the operator terminal 400.

In this case, the number of sales provided by the operator terminal 400 is encrypted and received by the second content server 200, and the second content server 200 decrypts the encrypted number of sales to obtain the PPL advertisement fee. It is preferable that the number of sales, which is provided to calculate the core information of the operator, is provided so as not to leak to the outside.

On the other hand, when the user terminal 300 touches the second information area 302, the details of the PPL product are located at a position that deviates from or shifts from the first and second information areas 301 and 302 of the user terminal 300. It is provided to display the information and the reward information provided when purchasing the PPL product so as not to disturb the customer watching the video.

In the case of an electronic device with a large screen such as a PC or a laptop, the first information area 301 which is an original viewing area is configured by forming a small target screen in the case of an electronic device having a small screen such as a smart phone. ) Is preferably provided so as not to overlap completely.

On the other hand, the operator terminal 400 is provided to change the reward information according to the number of sales of the PPL product or the number of connection of the sale URL to provide the changed reward information to the second content server 200 operators, that is, The marketing information planned by the marketer is preferably delivered to the second content server 200 to be delivered to the user terminal 3OO of the customer.

Here, the second content server 200 is the operator terminal when the number of sales of the PPL product is greater than the preset number of sales of the PPL product or if the number of sales URL connections exceeds the number of expected sales URL connections. The information on the PPL product and the number of sales of the PPL product or the number of connection of the sale URL are transmitted to the message 400 in order to provide information for the operator to cope with the sales or marketing situation in real time.

In addition, the second content server 200 includes a reward determination module formed by a daemon process to estimate and calculate a customer provided reward using price information of the PPL product and a purchase history of a customer. The customer-provided expected rewards for purchasing the PPL product are sent to be displayed in the second area 302.

In more detail, rewards can be designed according to the purchase history of a specific customer, but rewards can be added according to the purchase performance of other customers for PPL products.

In other words, if 2000 PPL products are sold, they will induce viral marketing by earning twice as many points as they would sell for 1000 RO.

The reward determination module is configured as a daemon process so that the second content server 200 can process such a process quickly, and information such as the number of customer sales is resident in the cache memory of the second content server 200 to be managed. will be.

The reward determination module may differentiate and calculate the customer reward according to price information of the PPL product, a past purchase history of the customer, and an expected number of purchases of other customers, and calculate the customer reward expected when purchasing the PPL product. It is provided to send to display in the area 302.

Embodiments according to the present invention described above are as follows.

Through the Naver web TV menu or YouTube, the user selects a drama or a movie that he or she wishes to watch and watch the video on the user terminal 100.

In this case, the first content information 101 of the first content server 100 played in the user terminal 100 is registered in the second content server 200 and corresponds to the second content information 201 in progress of PPL product advertisement. In this case, the second content server 200 provides the PPL product advertisement information to the second information area 302 of the user terminal 300.

The second content server 200 determines whether to broadcast a PPL product using a broadcast start frame and a broadcast end frame according to the PPL product ID.

When a user touches, clicks, or clicks on a PPL-advertised product, the user is directed to the corresponding sales site.

Such operation information and purchase information of the user are collected by the second content server 200 to be transmitted to the user terminal 400 when necessary or at regular intervals.

Through this video-linked PPL service provision system, PPL product information is provided to video viewers, but the viewing area and notification exposure area are separated to minimize the invasion of the viewing area. By limiting the number of times the advertisement is exposed, it minimizes the customer's claim according to the advertisement exposure, and it is effective for both the operator and the customer by prolonging the exposure time to expose the PPL product more actively according to the response of the multiple viewers responding to the advertisement.

In addition, by providing various types and types of customer rewards according to PPL product purchase, it increases the degree of freedom in marketing planning, promotes marketing, and increases customer satisfaction, and feedbacks on the responsiveness of customers and the status of product inventory to the second content server. By controlling and reflecting the exposure of advertisements during broadcasting, it is possible to interface weather information with an external system and immediately modify recommended PPL products based on the weather information during broadcasting to increase the interest and response of customers following the marketing.

The present invention has been described through the preferred embodiment, but the above-described embodiments are merely illustrative of the technical idea of the present invention, and various changes can be made without departing from the technical idea of the present invention. Those of ordinary skill in the art will understand. Therefore, the scope of protection of the present invention should be interpreted not by the specific embodiments, but by the matters described in the claims, and all technical ideas within the scope of the claims should be construed as being included in the scope of the present invention.

100 ... first content server
101 ... 1st Content Information
200 ... second content server
201 ... Second Content Information
202 ... Rewards Information
300 ... user terminal
301 ... first information area
302 ... Second Information Area
303 ... User event information
400 ... operator terminal
500 ... external server

Claims (12)

In the system for providing indirect advertising (PPL, Product Placement),
A user terminal 300 provided to output information of the first content 101 provided in a broadcast, a movie, or a drama to the first information area 301;
A first content server (100) configured to manage the first content information (101) and to transmit the first content information (101) to the first information area (301) of the user terminal (300);
The first content server 20 may be configured to manage information of a PPL product selected based on a prop included in the first content information 101 and reward information provided to a customer when purchasing the PPL product as the second content information 201. A second content server (200) provided in cooperation with the first content information (101) to transmit the second content information (201);
A second information area (302) provided in the user terminal (300) to receive and display the second content information (201) comprising the PPL product information and the reward information from the second content server (200); And
An operator terminal 400 used by an operator selling the PPL product; Including but not limited to:
The second content information 201 is associated with the first content information 101, PPL unique ID, PPL type, PPL product type, broadcast medium type, broadcast status, broadcast start frame, broadcast end frame, sales URL and customer It is provided to include the star reaction information,
The reward information is provided by one or more combinations of cash, points, and mileage, and includes reward provider information, reward providing rate, reward providing point, and reward extinction information.
The second content information 201 is provided to be displayed in the second information area 302 as a direct image or a modified image of the PPL product, and manages PPL broadcast schedule information formed at a broadcast start and broadcast end date and time The broadcasting time of the PPL product is controlled so that the sales URL according to the PPL unique ID is provided so that it can be changed as needed. Is provided to selectively transmit frames,
The second content server 200 is configured to interface with an external server 500 or an external system that provides weather information to determine whether to broadcast the PPL product according to the weather information, and to control another PPL product if necessary. ,
The second content server 200 updates the customer-specific response information when the user terminal 300 connects to the sales URL, and sets the customer-specific response information in advance within a preset time range. If the number of connection times is exceeded, the broadcast time, the broadcast start frame, and the broadcast end frame are changed in real time, so that the broadcast time is extended or shortened.
The second content server 200 is provided to provide the operator terminal 400 with the customer-specific response information according to a predetermined cycle or the broadcast start and broadcast end schedule information.
The second content server 200 is provided to calculate the PPL advertising fee by receiving the number of sales of the PPL product provided by the operator terminal 400,
The number of sales provided by the operator terminal 400 is encrypted and received by the second content server 200, and the second content server 200 decodes the encrypted number of sales to calculate the PPL advertisement fee. Equipped,
When the user terminal 300 touches the second information area 302,
It is provided to display the detailed information of the PPL product and the reward information provided when purchasing the PPL product at a position that deviates or deviates from the first and second information areas 301 and 302 of the user terminal 300,
The second content server 200 is the operator terminal 400 when the number of sales of the PPL product is greater than the expected number of sales of the PPL product set in advance or the number of the sales URL connection exceeds the expected number of sales URL connections. ) Is provided to transmit the information of the PPL product and the number of sales of the PPL product or the number of sales URL connection in a message,
The operator terminal 400 provides the changed reward information to the second content server 200 by changing the reward information according to the number of sales of the PPL product or the number of connection of the sale URL.
The second content server 200 includes a reward determination module formed by a daemon process to estimate a customer provided reward based on price information of the PPL product and a purchase history of a customer, and anticipates a customer provision expected when purchasing a PPL product. Sends a reward to be displayed in the second information area 302,
The reward determination module calculates and differentially calculates the customer reward according to the price information of the PPL product, the past purchase history of the customer, and the expected number of purchases of other customers, and calculates the customer reward expected when purchasing the PPL product in the second information area ( Video-linked PPL service providing system, characterized in that for transmitting to display on (302). delete delete delete delete delete delete delete delete delete delete delete

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