KR100864073B1 - Product placement player and product placementing method, computer readable recording medium, and broadcasting convergence adversisement system comprising the player - Google Patents

Abstract

The present invention relates to an indirect advertisement player and method of a broadcasting convergence advertisement system that enables to display information on products appearing in a broadcast program on a broadcast screen. According to the present invention, a service start processing unit for notifying that an indirect advertisement service starts when a service request is received from a user, and receiving broadcast information including a broadcast channel, a broadcast program, and time information from a digital broadcast player when the indirect advertisement service starts. A user interface including a broadcast information receiver; When the indirect advertisement service is started, the indirect advertisement receiver for receiving indirect advertisement information corresponding to the broadcast information from the indirect advertisement server by transmitting the broadcast information received by the broadcast information receiver to the indirect advertisement server providing indirect advertisement information. ; And an indirect advertisement display unit for overlapping the received indirect advertisement information on a broadcast screen and outputting the indirect advertisement information. Thus, when a viewer wants to know information about a product appearing in a broadcast program, It has the effect of accessing information.

Digital Broadcasting, PPL, Indirect Advertising, Mobile Communications

Description

Indirect advertising player and indirect advertising method, a computer readable medium therefor, product placement player and product placementing method, computer readable recording medium, and broadcasting convergence adversisement system comprising the player }

1 is an exemplary view showing the configuration of a broadcast convergence advertising system for providing indirect advertising information and digital broadcasting to a communication terminal according to an embodiment of the present invention.

2 is a block diagram showing a detailed configuration of a communication terminal according to an embodiment of the present invention.

3 is an operation flowchart of an indirect advertisement reproduction method of a broadcast fusion advertisement system according to an embodiment of the present invention.

4 is an exemplary view showing an indirect advertisement display unit and a screen configuration of a communication terminal according to an embodiment of the present invention.

5 is an exemplary view showing a configuration of a user manipulation processing unit in a communication terminal according to an embodiment of the present invention.

6 is a flowchart illustrating an indirect advertisement reproduction method of a communication terminal according to an embodiment of the present invention.

** Description of the symbols for the main parts of the drawings **

100: Program Provider 200: DMB Broadcasting Center

300: DMB network 400: communication terminal

500: content provider 610: indirect advertising server

The present invention relates to an indirect advertisement player and method of a broadcast fusion advertisement system, and more particularly, to an indirect advertisement player and a method of a broadcast fusion advertisement system that enables information about a product appearing in a broadcast program to be displayed on a broadcast screen.

Conventional product advertisement is widely used as a direct advertisement through home shopping, newspapers, and broadcasting, as well as a PPL (Picture in PLacement) technique that indirectly advertises products using products intended to be advertised in movies and dramas. have. In particular, indirect advertisements are increasing in weight because they provide a strong advertising effect to viewers. However, in the case of conventional indirect advertising, it is only as simple as exposing the product on the screen. Therefore, when the purchase desire for the product occurs, the viewer has to search for relevant information about the product and then purchase the product based on the retrieved information. have.

In order to solve the problems of the conventional indirect advertising has been proposed broadcast convergence advertising system. The broadcast convergence advertisement system integrates a broadcast service and an advertisement service according to a viewer's request. In the broadcast convergence advertisement system, viewers can view information on products appearing in a broadcast program while watching the broadcast program.

In order to provide viewers with information about broadcast programs and products, the broadcasting convergence advertisement system includes an indirect advertisement server that provides indirect advertisement content including detailed information related to indirect advertisement, and downloads and reproduces indirect advertisement content from the indirect advertisement server. Requires an indirect advertising player at the terminal. The indirect advertisement player downloads and displays detailed information related to the indirect advertisement from the indirect advertisement server on the broadcast screen. The indirect advertisement player may be built in or independently configured in a digital broadcast player for playing a broadcast program. However, the development of indirect advertisement server and indirect advertisement player in broadcasting convergence advertisement system is still in the early stage.

The present invention has been made to solve the above-mentioned conventional problems, the indirect advertisement player of the broadcast fusion advertising system for receiving information on the goods appearing in the broadcast program from the server via the bidirectional communication channel and display on the broadcast screen; To provide a method.

SUMMARY OF THE INVENTION An object of the present invention is to provide an indirect advertisement player and method for a broadcast fusion advertisement system, which implies information on a product appearing in real time during playback of a broadcast program, and displays detailed information about the product on a broadcast screen when the suggestion information is selected. It is for.

The indirect advertisement player according to the present invention for achieving the above object is a digital broadcast player for receiving broadcast information including a broadcast channel, a broadcast program, and a programming time from a digital broadcast center, and an indirect advertisement for providing indirect advertisement information. An indirect advertisement player for a terminal including a modem connecting a server and a bidirectional communication channel, wherein the service start processing unit starts an indirect advertisement service when receiving a service request from a user while playing a broadcast program by the digital broadcasting player. A user interface including a broadcast information receiver configured to receive the broadcast information from the digital broadcast player when the indirect advertisement service is started; An indirect advertisement receiver for transmitting indirect advertisement information corresponding to the broadcast information from the indirect advertisement server by transmitting the broadcast information received by the broadcast information receiver to the indirect advertisement server when the indirect advertisement service is started; And an indirect advertisement display unit which overlaps and outputs the received indirect advertisement information on a broadcast screen in synchronization with a reproduction time of the broadcast program.

Indirect advertisement reproduction method according to the present invention, in the indirect advertisement player interworking with a digital broadcast player for playing a broadcast program and connecting the two-way communication channel to an indirect advertisement server for providing indirect advertisement information, the broadcast channel from the digital broadcast player, A broadcast information receiving step of receiving broadcast information including a broadcast program and a programming time; An indirect advertisement receiving step of receiving the indirect advertisement information corresponding to the broadcast information from the indirect advertisement server by transmitting the received broadcast information to the indirect advertisement server; And an indirect advertisement display step of overlapping and outputting the received indirect advertisement information on a broadcast screen in synchronization with a reproduction time of a broadcast program.

The computer-readable medium according to the present invention includes a broadcast information receiving step of receiving broadcast information including a broadcast channel, a broadcast program, and time information from a digital broadcast player; An indirect advertisement receiving step of receiving the indirect advertisement information corresponding to the broadcast information from the indirect advertisement server by transmitting the received broadcast information to an indirect advertisement server providing indirect advertisement information; And an indirect advertisement display step of overlapping and outputting the received indirect advertisement information on a broadcast screen in synchronization with a reproduction time of a broadcast program.

In accordance with another aspect of the present invention, there is provided a broadcasting convergence advertisement system comprising: an indirect advertisement server for providing indirect advertisement information on a product appearing in a broadcast program; Receiving indirect advertisement information corresponding to the broadcast program from the indirect advertisement server while playing a broadcast program by a digital broadcast player, and outputting the received indirect advertisement information to the broadcast screen in synchronization with the reproduction time of the broadcast program. It is configured to include; a terminal having a built-in indirect advertising player.

In order to overcome the unidirectionality of a broadcast service, the present invention displays indirect advertisement information using a two-way channel such as wireless Internet, processes touch detection of a touch screen and key presses of a keypad, and provides detailed information on products appearing in a broadcast program. Is displayed. The present invention implies indirect advertisement information of a product appearing in a broadcast program on a broadcast screen and displays detailed information about the product when the indirect advertisement information is selected. The indirect advertisement information includes hint information corresponding to the product and outline information of the product appearing in the broadcast program.

The present invention displays the indirect advertisement information based on the playback time of the broadcast program using the time information of the broadcast program and the time information of the indirect advertisement information. The present invention displays indirect advertisement information related to a product appearing in a broadcast program in real time to allow a viewer to access detailed information of the product.

The present invention implements an indirect advertisement player that functions independently of a digital broadcast player that plays broadcast programs. The present invention does not change the existing broadcasting system and implements an indirect advertisement player so as not to affect the main operation of the digital broadcasting player so that the indirect advertisement information independently produced for each broadcast program is stably displayed in the indirect advertisement player.

The present invention calculates the play time of a broadcast program using time information such as a presentation time stamp (PTS), compares the play time with the time information of the indirect advertisement information, and displays indirect advertisement information suitable for the broadcast video output on the screen. do. Indirect advertisement information is produced and used independently by a content provider for each broadcast program.

Hereinafter, preferred embodiments of the present invention will be described in detail according to the device configuration and method configuration.

In describing the embodiments, descriptions of technical contents which are well known in the technical field to which the present invention belongs and are not directly related to the present invention will be omitted. This is to more clearly communicate without obscure the subject matter of the present invention by omitting unnecessary description.

1 is an exemplary view showing a configuration of a broadcast convergence advertisement system for providing indirect advertisement information and digital broadcasting to a communication terminal according to an embodiment of the present invention, and FIG. 3 is a block diagram illustrating a detailed configuration of a communication terminal according to an embodiment of the present invention, and FIG. 3 is an operation flowchart of an indirect advertisement playing method of the broadcast fusion advertisement system according to an embodiment of the present invention, and FIG. FIG. 5 is an exemplary view illustrating a configuration of an indirect advertisement display unit and a screen of a communication terminal according to an embodiment of the present invention. FIG. 5 is an exemplary view illustrating a configuration of a user operation processing unit in a communication terminal according to an embodiment of the present invention. FIG. 6 is an embodiment of the present invention. Flowchart of the indirect advertisement reproduction method of the communication terminal according to the present invention.

Referring to FIG. 1, a broadcast fusion advertisement system according to an exemplary embodiment of the present invention will be described. The program provider 100 creates a broadcast program and provides the produced broadcast program to the DMB broadcast center 200 and the DMB broadcast center. A broadcast program from the 200 receives a broadcast channel and a broadcast time zone broadcast through the DMB network 300. The program provider 100 transmits broadcast information including the broadcast channel, the broadcast program, and time information corresponding to the broadcast time zone to the content provider 500.

The DMB broadcasting center 200 transmits a broadcast program to the broadcast satellite 310 of the DMB network 300 according to the broadcast timetable. The broadcast satellite 310 of the DMB network 300 transmits a broadcast program to the ground. The repeater 320 installed to cover the shadow area receives a signal from the broadcast satellite 310 and relays the broadcast program. The communication terminal 400 incorporating the digital broadcast player receives a broadcast program from the broadcast satellite 310 or the repeater 320 of the DMB network 300 and outputs the broadcast program to the screen.

The content provider 500 searches for advertisement content corresponding to a product appearing in a broadcast program in an advertisement database and transmits indirect advertisement information about the retrieved advertisement content to the indirect advertisement server 610. The indirect advertisement information includes link information on the advertisement content, hint information, and outline information of a product appearing in the broadcast program. The content provider 500 transmits the indirect advertisement information to the indirect advertisement server 610 and transmits the indirect advertisement information by the indirect advertisement server 610 to the packet data network 700 including the PDSN (Packet Data Service Node) 620. And a mobile communication network 700 including a base station 720 and a base station controller 710.

The indirect advertisement server 610 transmits indirect advertisement information to the communication terminal 400 through the packet data network 600 and the mobile communication network 700. The communication terminal 400 includes a digital broadcast player that receives and reproduces a broadcast program and an indirect advertisement player that reproduces indirect advertisement information about a product appearing in the broadcast program. The communication terminal 400 having the indirect advertisement player overlaps and outputs the indirect advertisement information on the broadcast screen.

Next, the communication terminal according to the present invention will be described in detail by way of examples. From the following description of the communication terminal, the configuration of the above-mentioned broadcast fusion advertisement system will also be clear.

2 is a block diagram showing a detailed configuration of a communication terminal according to an embodiment of the present invention.

The communication terminal 400 receives and reproduces a broadcast program from the DMB broadcasting center 200, and an indirect advertisement receiving and playing indirect advertisement information corresponding to the broadcast program from the indirect advertisement server 610. Player 900.

The electronic program guide 810 of the digital broadcast player 800 changes a broadcast channel of the broadcast receiver 820 by processing a user's channel selection. The electronic program guide 810 transmits the information related to the broadcast program aired on the selected broadcast channel, to the indirect advertisement player 900. The broadcast receiving unit 820 receives electronic program guide data and broadcast data from the RF unit 830, decodes the received broadcast data to play the broadcast program, and transmits the play time information of the broadcast program to the indirect advertisement player 900. .

The indirect advertisement player 900 includes an indirect advertisement receiver 920 for receiving indirect advertisement information implying information on a product appearing in a broadcast program and advertisement content linked to the indirect advertisement information from the indirect advertisement server 610, and a user. A user interface 910 that is responsible for the processing of the operation and the display of indirect advertisement information.

The user manipulation processor 911 of the user interface 910 processes a hot key press, a touch on a touch screen, and a key press on a keypad to input a user command and start or end an indirect advertisement service according to the input command, and indirect advertisement. The selection of the information is detected, and the indirect advertisement display unit 912 is instructed to display the advertisement content corresponding to the selected indirect advertisement information.

When the indirect advertisement service starts, the indirect advertisement display unit 912 of the user interface 910 displays the indirect advertisement information and the advertisement content corresponding to the indirect advertisement information on the broadcast screen. The indirect advertisement information includes hint information such as an advertisement keyword and outline information of a product appearing in a broadcast program. When the indirect advertisement information is selected, the indirect advertisement display unit 912 receives and displays advertisement content corresponding to the indirect advertisement information from the indirect advertisement receiver 920. The advertisement content provides product information in detail with text and images.

When the indirect advertisement downloader 921 of the indirect advertisement receiving unit 920 is requested to start the indirect advertisement service from the user interface 910, the indirect advertisement is downloaded by invoking the modem 922 to download the indirect advertisement information from the indirect advertisement server 610. Pass to parser 923. Modem 922 establishes a two-way communication channel with indirect advertising server 610. The indirect advertisement downloader 921 transmits broadcast information including a broadcast channel, a broadcast program, and a setup time to the indirect advertisement server 610, and determines a download method of the indirect advertisement information in consultation with the indirect advertisement server 610. The download method includes a full pre-download method for pre-downloading the whole part, a partitioned pre-download method for downloading the part in advance, and an on-demand method for downloading when needed. This includes. The indirect advertisement downloader 921 receives indirect advertisement information according to a download scheme, and the received indirect advertisement information is transferred to the user interface 910 via the indirect advertisement parser 923.

The indirect advertisement parser 923 parses the indirect advertisement information and transmits hint information, outline information, and advertisement content to the indirect advertisement display unit 912. The indirect advertisement display unit 912 displays the indirect advertisement information on the broadcast screen, and when the hint information of the indirect advertisement information or the outline information of the product appearing in the broadcast program is selected, the indirect advertisement downloader of the product corresponding to the selected indirect advertisement information is selected. Request 921. The indirect advertisement downloader 921 downloads the advertisement content from the indirect advertisement server 610 with reference to the link information of the indirect advertisement information and transmits the advertisement content to the indirect advertisement display unit 912 through the indirect advertisement parser 923. The indirect advertisement display unit 912 overlaps and displays the advertisement content on the broadcast screen.

The device configuration is also implemented by a computer capable of executing a program that performs a series of procedures over time. The computer includes a communication terminal functioning as a digital broadcast player and an indirect advertisement player according to execution of a program. The computer executes a work procedure that programs the operation of a module composed of devices. The computer sequentially executes the programs stored in the program memory according to the scheduled work schedule, or branches to the program corresponding to the generated event. The computer performs the functions and operations of the device corresponding to the task currently executed among the programmed tasks. The program is recorded on a computer readable medium so that the computer functions by various means. Computers operate by different means depending on the task they are performing and perform methods according to the operation. The operation of this method will be described sequentially according to time flow and events.

3 is a flowchart illustrating an indirect advertisement reproduction method of the broadcast fusion advertisement system according to an embodiment of the present invention.

The communication terminal operates as a digital broadcasting player and an indirect advertisement player by executing a program as a multitasking terminal. The digital broadcast player reproduces a broadcast program and the indirect advertisement player displays indirect advertisement information for a product appearing in the broadcast program.

When the channel selection menu is selected while playing the broadcast program, the digital broadcast player selects a broadcast channel by detecting a user's channel selection by processing touch sensing of the touch screen and pressing of the keypad (S101). The digital broadcast player informs the broadcast receiver of the selected broadcast channel.

The digital broadcast player controls the broadcast receiver to receive electronic program guide data and broadcast data from the DMB broadcasting center (S102 and S103), and decodes the received broadcast data to reproduce the broadcast program.

When the indirect advertisement player recognizes that the hot key requesting the indirect advertisement service is pressed by the user manipulation processor (S104), the indirect advertisement player displays the start of the indirect advertisement service on the broadcast screen as an icon. At this time, the user manipulation processor functions as a service start processor that controls the start of the indirect advertisement service.

When the indirect advertisement service starts, the indirect advertisement player receives broadcast information including a broadcast channel, a broadcast program, and a setup time from the digital broadcast player (S105). In this case, the user interface of the indirect advertisement player functions as a broadcast information receiver for receiving broadcast information from the digital broadcast player.

The user interface of the indirect advertisement player transmits the broadcast information to the indirect advertisement downloader and requests the indirect advertisement downloader to download the indirect advertisement information corresponding to the broadcast information (S106). The indirect advertisement downloader activates a modem to interwork with an indirect advertisement server.

The digital broadcast player reproduces the broadcast data received by the broadcast receiving unit and transmits the reproduction time information of the broadcast program to the indirect advertisement player (S107).

The indirect advertisement player transmits broadcast information to the indirect advertisement server and receives indirect advertisement information corresponding to the broadcast information (S108). The indirect advertisement downloader, in consultation with the indirect advertisement server, determines the download manner of the indirect advertisement information and receives the indirect advertisement information according to the download scheme.

The indirect advertisement player overlaps the indirect advertisement information on the broadcast screen based on the reproduction time information of the broadcast program (S109). The indirect advertisement player compares the reproduction time of the broadcast program with the time information of the indirect advertisement information and displays indirect advertisement information synchronized with the time information to match the exposure time of the product appearing in the broadcast program. The time information of the indirect advertisement information indicates the display time of different indirect advertisement information for each product appearing in the broadcast program.

When the indirect advertisement information is selected, the indirect advertisement player requests and downloads the advertisement content corresponding to the product of the indirect advertisement information from the indirect advertisement server. The indirect advertisement player reproduces the advertisement content and displays detailed information of the product appearing in the broadcast program.

4 is an exemplary view illustrating an indirect advertisement display unit and a screen configuration of a communication terminal according to an embodiment of the present invention.

The indirect advertisement player built in the communication terminal includes an indirect advertisement display unit 930. The indirect advertisement display unit 930 includes a hint information display unit 931 for displaying hint information 941 indicating the provision of information of a product appearing in the broadcast program, and an outline information display unit 932 for displaying the outline of the product appearing in the broadcast program. ), An icon display unit 934 for displaying an icon 944 for turning on / off the indirect advertisement service, and an advertisement content display unit 933 for displaying the advertisement content when the hint information or the contour is selected.

The indirect advertisement display unit 930 displays an icon indicating start and end of the indirect advertisement service, hint information 941 for the product appearing in the broadcast program, outline information 943, and the advertisement content 942. The indirect advertisement display unit 930 displays or does not display the hint information 941, the outline information 943, and the advertisement content 942 on the product in accordance with the start or end of the indirect advertisement service.

The hint information display unit 931 of the indirect advertisement display unit 930 displays the hint information 941 that has been transparently processed on the top of the screen 940. The hint information 941 includes text and an image that suggest a product appearing in a broadcast program. The hint information display unit 931 displays the hint information 941 clearly regardless of the background screen. The hint information display unit 931 highlights and displays the hint information 941 where the mouse cursor is located.

When the hint information 941 is selected, the advertisement content display unit 933 displays the advertisement content 942 related to the hint information 941 and processes the background screen to appear in a translucent form. In addition, when the contour information 943 is selected, the advertisement content display 933 displays the advertisement content 942 for the product designated by the contour information 943.

The icon display unit 934 displays an icon 944 for turning on / off the indirect advertisement service on the lower left of the screen. The indirect advertising service is started or terminated by selecting the icon 944. The icon display unit 934 displays whether or not the indirect advertisement service is executed to help the viewer access the information of the product appearing in the broadcast program while watching the broadcast program.

The outline information display unit 932 displays an outline of a product appearing in the broadcast program. The outline information 943 of the product is included in the indirect advertisement information, and the outline information display unit 932 parses and displays the outline information included in the indirect advertisement information on the broadcast screen. When the area within the outline is selected, the advertisement content display unit 933 displays the advertisement content 942 related to the product.

5 is an exemplary view showing a configuration of a user manipulation processing unit in a communication terminal according to an embodiment of the present invention.

The indirect advertisement player built in the communication terminal includes a user manipulation processor 950. The user manipulation processor 950 corresponds to a hot key processor 951 for controlling the start of an indirect advertisement service, a touch screen processor 952 for controlling an operation state according to the touch of the touch screen 960, and a numeric key 963. And a keypad processing unit 953 for controlling the display of one product information.

The user manipulation processor 950 processes the touch sensing of the touch screen 960, the pressing of the hot key 962, and the pressing of the numeric key 963 to indicate an operation state of the indirect advertising service.

The hot key processing unit 951 of the user manipulation processing unit 950 detects the pressing of the hot key 962 requesting the start of the indirect advertising service and informs the start of the indirect advertising service. The hot key 962 executes an indirect advertisement service with only one key press without going through menu navigation. When the indirect advertising service is started, hint information and outline information 961 appear on the screen based on the playing time of the broadcast program.

The touch screen processor 952 compares the touch area detected by the touch screen 960 with the contour information 961 of the broadcast screen to select a product appearing in the broadcast program. The touch screen processing unit 952 detects a touch on the top of the screen on which the hint information is displayed, and determines whether the hint information is selected. If the hint information is selected, the advertisement content corresponding to the hint information is output.

The keypad processing unit 953 detects the press of the numeric key 963 and displays detailed information of the product corresponding to the numeric key 963. Numbers are assigned to the hint information and the advertisement content by category in correspondence with the numeric keys 963. When the numeric key 963 corresponding to the number given to the hint information is pressed, the keypad processing unit 953 instructs the indirect advertisement display unit 930 to display detailed information of the product corresponding to the numeric key 963. The indirect advertisement display unit 930 displays detailed information of the product corresponding to the numeric key 963.

6 is a flowchart illustrating an indirect advertisement reproduction method of a communication terminal according to an embodiment of the present invention.

When the communication terminal detects the press of the hot key while playing the broadcast program of the digital broadcast (S201), the indirect advertisement service is started (S202) and an icon for starting or ending the indirect advertisement service is displayed (S203).

When the indirect advertisement service starts (S204), the communication terminal displays the hint information at the top of the screen based on the playing time of the broadcast program (S205), and displays the outline information of the product appearing in the broadcast program (S206). The communication terminal displays the hint information and the outline of the product, which imply the provision of information on the product appearing in the broadcast program.

When the communication terminal senses the touch area of the touch screen corresponding to the display area of the hint information (S207), the communication terminal displays advertisement content corresponding to the hint information (S208). The communication terminal requests the advertisement content from the indirect advertisement server and displays the received advertisement content. The communication terminal terminates the display of the advertisement content when a predetermined time elapses after displaying the advertisement content or terminates the display of the advertisement content when the display end button is pressed.

When the communication terminal senses the touch area of the touch screen corresponding to the display area of the contour information (S209), the communication terminal displays the advertisement content corresponding to the contour information. The communication terminal displays advertisement contents to display detailed information of products appearing in the broadcast program.

The communication terminal detects the press of the numeric key (S210) and displays detailed information of the advertisement content corresponding to the pressed number. When the advertisement content includes a plurality of detailed information, the communication terminal displays detailed information corresponding to the pressed number.

Although the present invention has been described in more detail with reference to examples, the present invention is not necessarily limited to these examples, and various modifications can be made without departing from the spirit of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

As described above, according to the present invention, since information on a product appearing in a broadcast program can be received from a server through a bidirectional communication channel and displayed on a broadcast screen, a viewer wants to know information about a product appearing in a broadcast program. When accessing the product information while watching a broadcast program is effective.

The present invention implies the information about the goods appearing in real time during the reproduction of the broadcast program, and when the suggestive information is selected, detailed information about the goods is displayed on the broadcast screen, whereby information on the goods appearing in the broadcast program is provided. The viewer can have the effect of accessing the product information while watching the broadcast program.

Claims (12)

Indirect used in a terminal including a digital broadcast player for receiving broadcast information including a broadcast channel, a broadcast program, and a programming time from a digital broadcast center, and a modem connecting a bidirectional communication channel with an indirect advertisement server for providing indirect advertisement information. As an ad player, A service start processor for starting an indirect advertisement service when receiving a service request from a user while playing a broadcast program by the digital broadcast player; and broadcasting information for receiving the broadcast information from the digital broadcast player when the indirect advertisement service is started. A user interface including a receiver; An indirect advertisement receiver for transmitting indirect advertisement information corresponding to the broadcast information from the indirect advertisement server by transmitting the broadcast information received by the broadcast information receiver to the indirect advertisement server when the indirect advertisement service is started; And And an indirect advertisement display unit configured to overlap the broadcast screen with the received indirect advertisement information in synchronization with a reproduction time of the broadcast program. The method of claim 1, wherein the user interface, An advertisement content request unit for requesting advertisement content corresponding to the indirect advertisement information from the indirect advertisement server when the indirect advertisement information displayed on the screen is selected; And an advertisement content display unit for overlapping and outputting advertisement content received from the indirect advertisement server on a broadcast screen. The method of claim 1, wherein the user interface is And a hotkey processing unit for notifying the start of the indirect advertising service when a hotkey for starting the indirect advertising service is pressed. The method of claim 1, wherein the user interface is And a touch screen processing unit for recognizing that the indirect advertisement information is selected by the screen touch and requesting the indirect advertisement server corresponding to the indirect advertisement information. The method of claim 1, wherein the indirect advertisement receiving unit, An indirect advertisement downloader for downloading indirect advertisement information from the indirect advertisement server; And an indirect advertisement parser configured to parse the downloaded indirect advertisement information and deliver the parsed information to an indirect advertisement display unit. An indirect advertisement playback method in an indirect advertisement player that interoperates with a digital broadcast player that plays a broadcast program and connects an indirect advertisement server that provides indirect advertisement information with a two-way communication channel. A broadcast information receiving step of receiving broadcast information including a broadcast channel, a broadcast program, and a programming time from the digital broadcast player; An indirect advertisement receiving step of receiving the indirect advertisement information corresponding to the broadcast information from the indirect advertisement server by transmitting the received broadcast information to the indirect advertisement server; And And an indirect advertisement display step of overlapping and outputting the received indirect advertisement information on a broadcast screen in synchronization with a reproduction time of a broadcast program. The method of claim 6, wherein after the indirect advertisement display step Requesting advertisement content corresponding to the indirect advertisement information from the indirect advertisement server when the indirect advertisement information displayed on the screen is selected; And overlapping and outputting advertisement content received from the indirect advertisement server on a broadcast screen. The method of claim 7, wherein The requesting step, Indirect advertisement playback method characterized in that the indirect advertisement information output on the screen is selected by the screen touch of the touch screen According to claim 6, Before the broadcast information receiving step, And receiving, by the indirect advertisement player, a service request by recognizing a press of a hot key requesting to start an indirect advertisement service. A computer-readable medium that records a program for executing an indirect advertisement reproduction method in an indirect advertisement player that interoperates with a digital broadcast player that reproduces a broadcast program and connects an indirect advertisement server that provides indirect advertisement information with a bidirectional communication channel. , A broadcast information receiving step of receiving broadcast information including a broadcast channel, a broadcast program, and time information from the digital broadcast player; An indirect advertisement receiving step of receiving the indirect advertisement information corresponding to the broadcast information from the indirect advertisement server by transmitting the received broadcast information to the indirect advertisement server; And And an indirect advertisement display step of overlapping and outputting the received indirect advertisement information on a broadcast screen in synchronization with a reproduction time of a broadcast program. An indirect advertisement server for providing indirect advertisement information about products appearing in the broadcast program; Receiving indirect advertisement information corresponding to the broadcast program from the indirect advertisement server while playing a broadcast program by a digital broadcast player, and outputting the received indirect advertisement information to the broadcast screen in synchronization with the reproduction time of the broadcast program. And a terminal incorporating an indirect advertisement player. The method of claim 11, wherein the indirect advertisement player, A broadcast information receiver configured to receive broadcast information including a broadcast channel, a broadcast program, and a setup time from the digital broadcast player; An indirect advertisement receiver configured to transmit broadcast information received by the broadcast information receiver to the indirect advertisement server to receive indirect advertisement information corresponding to the broadcast information from the indirect advertisement server; And And an indirect advertisement display unit configured to overlap the broadcast screen with the received indirect advertisement information in synchronization with a reproduction time of the broadcast program.

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