KR20060081204A - Method for the purchase of goods using digital broadcasting receiver - Google Patents

Abstract

A product purchase method using a digital broadcast receiver is disclosed. The product purchase method according to the present invention is a first step of extracting the product information for the products included in the broadcast program from the received digital broadcast signal, and storing in the memory, when the shopping request signal is received through the user interface, A second step of generating and providing a product information list screen on which information on products related to the current broadcast screen is displayed based on the product information; When the purchase request signal for the selected purchase target product is received and the third step of selecting the purchase target product among the plurality of products displayed on the product information list screen is generated, order information for the selected purchase target product is transmitted to the shopping payment server. It includes a fourth step. According to the present invention, products that are indirectly advertised through a broadcast program can be easily purchased using a digital broadcast receiver.

Digital broadcast receivers, products, buy

Description

{Method for the purchase of goods using digital broadcasting receiver}

1 is a diagram illustrating a product purchase system using a digital broadcast receiver according to an embodiment of the present invention;

2 is a diagram illustrating an example of a product information input screen used when product information is input by a broadcasting station;

3 is a block diagram schematically showing an example of the digital broadcast receiver shown in FIG. 1;

4 is a diagram illustrating an example of a product information list stored in a memory unit of FIG. 3;

5 is a flowchart illustrating a product purchase method according to a preferred embodiment of the present invention;

6 is a view showing an example of a product information list screen according to the present invention;

7 is a diagram illustrating an example of a detailed information screen according to the present invention;

8 is a view showing an example of a payment screen according to the present invention;

9 is a view showing an example of a list of stored products stored in the memory unit according to the present invention;

10 is a diagram illustrating an example of a storage product list screen according to the present invention.

Explanation of symbols on the main parts of the drawings

100: broadcast station 200: digital broadcast receiver

205: Receiver 210: DeMUX

225: image processing unit 230: display device

235: menu screen generation unit 240: memory unit

270: communication module 280: CPU

300: shopping payment server

The present invention relates to a merchandise purchase method, and more particularly, to a merchandise purchase method using a digital broadcast receiver that allows a user to easily purchase a product shown on a broadcast screen through a digital broadcast receiver.

The advertising industry, which induces consumers to purchase goods, has appeared in various forms with the development of information and communication. Examples include advertisements on the ground, such as newspapers and magazines, advertisements on broadcast media such as television, and advertisements on the Internet. Among them, the advertising method that has the greatest appeal to consumers can also be called a method through television.

In the conventional form of advertisement using television, the form of inserting an advertisement screen produced to promote a specific product between the times when the broadcast programs are aired, and the form of home shopping that organizes or produces a product information program in the form of a broadcast, etc. There is this.

In addition, in the form of advertising using television, as well as the direct advertising form for the purpose of commercial message delivery as described above, indirect advertising form expecting the advertising effect by sponsoring the costumes, production props, etc. of the performers appearing in the broadcast program. Can be mentioned. In the case of the direct advertisement, the viewer can avoid watching, but the indirect advertisement is inevitably related to the contents of the broadcast program, and thus the advertisement effect is more than the direct advertisement.

However, in the case of the product is indirectly advertised through the broadcast program as described above has the disadvantage that the advertising effect is difficult to lead to purchase. In order to solve this problem, recently, by providing the information on the product and the sponsored product shopping mall through the homepage of the broadcaster to provide a passage through which the product being indirectly advertised to the purchase.

However, the Internet shopping method of searching for and purchasing a corresponding product on the Internet in order to purchase a product that is indirectly advertised through a broadcast program has the following problems.

In other words, whenever a user intends to purchase a product while watching a broadcast program, the user may feel troublesome because the user must repeatedly access the homepage of the broadcaster and the sponsored product shopping mall site through the Internet. In addition, when purchasing a product through the Internet, a user who is not familiar with the computer and the Internet may not purchase a product even if he or she has a purchase intention for the product.

Accordingly, an object of the present invention is to solve the above problems, and an object of the present invention is to provide information on products shown in a broadcast program through a digital broadcast receiver so that a user can easily purchase a product having a purchase intention. It is to provide a product purchase method using a broadcast receiver.

In order to solve the above technical problem, a product purchase method using a digital broadcast receiver according to the present invention, the first product for extracting the product information for the products included in the broadcast program from the received digital broadcast signal to store in the memory step; A second step of generating and providing a product information list screen displaying information on products related to a current broadcast screen based on the product information stored in the memory when a shopping request signal is received through a user interface; A third step of selecting a product to be purchased among a plurality of products displayed on the product information list screen; And a fourth step of generating order information for the selected purchase target product and transmitting it to a shopping payment server when a purchase request signal for the selected purchase target product is received.

Preferably, the method further includes providing a detailed information screen between the third step and the fourth step, in which details of the purchase target product can be confirmed in response to the selection of the purchase target product.

The method may further include storing information on the purchase target product if the storage request signal for the purchase target product is received before and after the fourth step.

The fourth step may include a step 4-1 of providing a payment screen for inputting purchaser information and payment information for the product to be purchased in response to the purchase request signal; A step 4-2 of generating the order information by using the inputted buyer information and payment information when inputting of the buyer information and payment information is completed; And a fourth step of transmitting the order information to the shopping payment server.

The product information included in the broadcast signal includes information on a channel on which a product is broadcast, information on the shopping payment server, information on when a product starts to be displayed on a broadcast screen, and information on when the product disappears. .

In addition, the product information included in the broadcast signal is characterized in that it further comprises the website information of the product provider providing each product.

The product information included in the broadcast signal may be transmitted by the broadcast signal transmitter using an in-band band and / or an out-of-band band.

Preferably, when the product information is transmitted through the in-band band, it is transmitted using a program and system information protocol (PSIP) table, and the SI is transmitted when the product information is transmitted through the out-of-band band. Transmit using (Service Information) table.

Hereinafter, with reference to the accompanying drawings will be described in more detail of the present invention.

1 is a diagram illustrating a product purchase system using a digital broadcast receiver according to a preferred embodiment of the present invention.

As shown in FIG. 1, the product purchase system according to the present invention includes a broadcasting station 100, a digital broadcasting receiver 200, and a shopping settlement server 300.

The broadcasting station 100 transmits a digital broadcast signal including product information on products that are indirectly advertised in a broadcast program through digital terrestrial broadcasting or digital cable broadcasting. For example, when the product information is transmitted through digital terrestrial broadcasting, it may be transmitted using a program and system information protocol (PSIP) table. On the contrary, if the product information is to be transmitted through digital cable broadcasting, it may be transmitted using an open cable method, which is a digital cable broadcasting standard established by CableLabs, a private standardization organization in the United States. When transmitting a digital broadcasting signal using an open cable method, the broadcasting station 100 transmits product information using an in-band band or an out-of-band band. More specifically, the product information is transmitted using the PSIP table when using the In-band band, and the product information is transmitted using the Service Information (SI) table when using the OOB band.

The broadcasting station 100 may input product information about products displayed on the broadcast screen by using the product information input screen shown in FIG. 2. As shown in FIG. 2, the product information transmitted from the broadcasting station 100 to the digital broadcasting receiver 200 includes information on a channel on which a product is broadcast (main channel and subchannel), information about a shopping payment server, and a product code. , The product name, information on the start time and end time at which the product starts to be displayed on the broadcast screen, and detailed information about the product (eg, the price, the type of the product, and the website address of the provider providing the product). . As shown in FIG. 2, the time required for inputting the product information can be reduced by creating the product information in the form of text rather than using the authoring tool.

The digital broadcasting receiver 200 is a device for receiving digital terrestrial broadcasting and / or digital cable broadcasting transmitted from the broadcasting station 100. The digital broadcasting receiver 200 provides a function of providing a menu screen related to product purchase so that the products shown on the broadcasting screen can be purchased. Equipped. To this end, the digital broadcast receiver 200 according to the present invention stores the product information separated from the digital broadcast signal transmitted from the broadcasting station 100 in the memory, and at the request of the user based on the information stored in the memory Create and provide related menu screen.

In addition, when a digital broadcast receiver 200 requests a purchase of a product displayed on a broadcast screen from a user, the digital broadcast receiver 200 generates order information on a product to be purchased. Here, the order information includes purchase information such as product name and quantity, buyer information such as name, address, and phone number, payment information such as card information, and the like. The digital broadcasting receiver 200 accesses the shopping payment server 300 through an internet network (not shown), and transmits order information about the product to the connected shopping payment server 300.

The shopping payment server 300 is a server for determining whether to approve the ordered goods. When the order approval of the order information received from the digital broadcasting receiver 200 is determined, the shopping settlement server 300 transmits the order approval result (for example, approval completion or failure to the digital broadcasting receiver) to the digital broadcasting receiver 200.

3 is a block diagram schematically illustrating an example of the digital broadcast receiver illustrated in FIG. 1.

Referring to FIG. 3, the digital broadcast receiver 200 includes a receiver 205, a demultiplexer (hereinafter referred to as a 'demux') 210, an audio processor 215, an image processor 225, and a menu screen generator 225. 235, a memory unit 240, a key panel unit 250, a communication module 270, and a central processing unit (CPU) 280.

The receiver 205 tunes, demodulates and outputs a digital broadcast signal transmitted from the broadcast station 100.

The DeMUX 210 demultiplexes the signal demodulated by the receiver 205 and outputs the video signal, the audio signal, and additional information including product information about products displayed through the broadcast screen. In this case, the audio signal is provided to the audio processor 215, and the video signal is provided to the image processor 225. The additional information including the product information is stored in the memory unit 240 through the CPU 280.

The audio processor 215 decodes the audio signal input from the DeMUX 210 into an audible signal and outputs it. The audio signal processed by the audio processor 215 is output to the outside through the speaker 220.

The image processor 225 processes the video signal input from the DeMUX 130 into a signal that can be displayed on the display apparatus 230 and outputs the signal. The video signal processed by the image processor 225 is displayed on the display device 230. In this case, the speaker 220 and the display device 230 may be separately provided as shown in the figure, or may be integrally formed as shown in the television.

The menu screen generation unit 235 generates and provides various menu screens related to product purchase according to the present invention under the control of the CPU 280. At this time, the menu screen associated with the product purchase may be implemented in the form of an OSD (On Screen Display) or GUI (Graphic User Interface).

The memory unit 240 stores additional information including product information. As described above, the product information stored in the memory unit 240 includes information about a channel on which the product is broadcast (main channel and subchannel), information about a shopping payment server, a product code, a product name, and a broadcast screen. Start time to start losing, time when the product disappears from the broadcast screen (end time), and other detailed information about the product. As shown in FIG. 4, the product information stored in the memory unit 240 may manage the product information for each channel on which the product is broadcast. In addition, in order to efficiently use the memory unit 240, the product information whose end time elapses for a predetermined time may be processed to be deleted from the memory unit 240.

The key panel unit 250, as a user interface, applies a command to the CPU 280 to select or perform a function provided by the digital broadcast receiver 200. To this end, the key panel unit 250 includes a key operating unit 252 provided with a plurality of function keys and a light receiving unit 254 for receiving infrared signals transmitted from the remote controller 260 which is a remote controller. The key operation unit 252 and / or the remote controller 260 according to the present invention may be provided with a shopping key (not shown) for applying a shopping request signal for products displayed on a broadcast screen.

The communication module 270 provides a communication interface to access the shopping payment server 300 through the Internet.

The CPU 280 controls the overall operation of the digital broadcast receiver 200 according to a user manipulation signal applied from the key panel unit 250. For example, when additional information including product information is received from the DeMUX 210, the CPU 280 extracts the product information from the additional information and stores the product information in the memory unit 240. Thereafter, when a shopping key signal is received through the key panel unit 250, the CPU 280 generates a menu screen related to product purchase and provides the same through the display apparatus 230 to the menu screen generator 235 and the image. The processing unit 225 is controlled.

Hereinafter, the control operation of the CPU 280 according to the present invention will be described in more detail with reference to the menu screen processing related to product purchase.

5 is a flowchart illustrating a product purchase method according to a preferred embodiment of the present invention.

3 and 5, when a shopping key signal is received from the key panel unit 250 while displaying a broadcast program received through a specific broadcast channel through the display apparatus 230 (S400), the CPU 280 ) Controls the menu screen generator 235 and the image processor 225 to generate and provide a product information list screen related to the broadcast screen currently displayed on the display apparatus 230 (S410). To this end, the CPU 280 reads information on the product related to the current broadcast screen from among the product information stored in the memory unit 240 and provides the information to the menu screen generator 235. At this time, the CPU 280 reads a list of products stored in the memory unit 240 based on the time when the shopping key signal is received, and also reads the products existing within 1 to 2 minutes before and after the current time. It is preferable. The menu screen generation unit 235 generates and outputs a product information list screen by using the information provided from the CPU 280. Accordingly, as shown in FIG. 6, the display device 230 displays a product information list screen. 6 is a diagram illustrating an example of a product information list screen. As illustrated in FIG. 6, the product information list screen may include a product name, price information, and a check box for selecting whether to store or purchase the product.

Thereafter, when any one of the products listed in the product list screen (eg, 'Song Hye Kyo's white skirt') is selected (S420), the CPU 280 may check the details of the selected product. The menu screen generator 235 and the image processor 225 are controlled to generate and display the detailed information screen in operation S430. 7 is a diagram illustrating an example of a detail information screen. As shown in FIG. 7, color information, size information, price information, and other information about the selected product are displayed on the detailed information screen. In addition, although not shown in the drawing, the detailed information screen may provide the website information of the product provider providing the product so as to check more specific information such as image information on the selected product. And, of course, it can be implemented to connect directly to the website according to the user's choice.

When a purchase request signal is received from the key panel unit 250, that is, when a purchase button is selected on the detailed information screen (S440), the CPU 280 may purchase and sell information about the product selected through the display device 230. Process to display a payment screen to enter the (S441). 8 is a diagram illustrating an example of a payment screen. The user inputs purchase information such as name and address and payment information such as card number through the payment screen. In this case, in order to minimize the user's button input, the buyer information may be displayed using previously stored information, and the buyer information may be modified according to the user's selection.

When the payment request signal is received from the key panel unit 250, that is, when the payment button is selected on the payment screen (S442), the CPU 280 may use the purchaser information and the payment information input from the user to purchase a product. Generate order information (S443). The CPU 280 accesses the shopping payment server 300 through the communication module 270 and the internet network, and transmits the generated order information to the connected shopping payment server 300 (S444). At this time, the order information transmitted to the shopping payment server 300 includes purchase information such as product name, quantity, size information, etc., buyer information such as name, address, and phone number, and payment information such as card number and bankbook number. do.

The order approval operation in the shopping payment server 300 for the order information and the product delivery operation after the order approval operation are generally similar to those performed in the product purchase process, and thus detailed description thereof will be omitted.

On the other hand, if the storage request signal is received from the key panel unit 250 after the step S430, that is, if the storage button is selected on the product information list screen or detailed information screen (S450), the CPU 280 is the information about the selected product Process to be stored in the memory unit 240 (S451). At this time, the information on the object to be stored is of course stored separately from the information on the entire product received from the broadcasting station 100. In addition, when storing the information on the object to be stored in the memory unit 240, as shown in FIG. 9, not only the information about the product but also information about the program that the product was broadcast.

Thereafter, when a display request signal for a stored product is received from the key panel unit 250 (S452), the CPU 280 generates a stored product list screen displaying a list of stored products stored in the memory unit 240. The menu screen generation unit 235 and the image processing unit 225 are controlled to provide the control (S453). 10 is a diagram illustrating an example of a storage product list screen. As shown in FIG. 10, the title of a broadcast program is displayed together with a product name on the stored product list screen. Thus, the user can easily know which program the stored product is selected among the viewing of the program.

While the above has been shown and described with respect to preferred embodiments of the present invention, the present invention is not limited to the specific embodiments described above, it is usually in the technical field to which the invention belongs without departing from the spirit of the invention claimed in the claims. Various modifications can be made by those skilled in the art, and these modifications should not be individually understood from the technical spirit or the prospect of the present invention.

As described above, according to the present invention, it is possible to provide a user with convenience by making it possible to easily purchase products that are indirectly advertised through a broadcast program using a digital broadcast receiver. That is, by directly purchasing a product using a digital broadcast receiver, users who are not familiar with computers or the Internet can easily do electronic shopping.

Claims (8)

A first step of extracting product information on products included in the broadcast program from the received digital broadcasting signal and storing the extracted product information in a memory; A second step of generating and providing a product information list screen displaying information on products related to a current broadcast screen based on the product information stored in the memory when a shopping request signal is received through a user interface; A third step of selecting a product to be purchased among a plurality of products displayed on the product information list screen; And And receiving a purchase request signal for the selected purchase target product, generating order information for the selected purchase target product, and transmitting the generated order information to a shopping payment server. The method of claim 1, And providing a detailed information screen between the third step and the fourth step to confirm details of the purchase target product in response to the selection of the purchase target product. How to buy a product using a receiver. The method of claim 1, And storing the information on the product to be purchased when the storage request signal for the product to be purchased is received before and after the fourth step. The method of claim 1, The fourth step, A step 4-1 of providing a payment screen for inputting purchaser information and payment information for the product to be purchased in response to the purchase request signal; A step 4-2 of generating the order information by using the inputted buyer information and payment information when inputting of the buyer information and payment information is completed; And And a step 4-3 of transmitting the order information to the shopping payment server. The method of claim 1, The product information included in the broadcast signal includes information on a channel on which a product is broadcast, information on the shopping payment server, information on when a product starts to be displayed on a broadcast screen, and information on when the product disappears. A product purchase method using a digital broadcast receiver, characterized in that. The method of claim 5, The product information included in the broadcast signal is a product purchase method using a digital broadcast receiver, characterized in that it further comprises the website information of the product provider providing each product. The method of claim 1, Product information included in the broadcast signal is a product purchase method using a digital broadcast receiver characterized in that the transmission using the in-band and / or out-of-band band by the broadcast signal transmitter. The method of claim 7, wherein When the product information is transmitted through the in-band band, the program information is transmitted using a program and system information protocol (PSIP) table, and when the product information is transmitted through the out-of-band band, SI (Service Information) A product purchase method using a digital broadcast receiver, characterized in that the transmission using a table.

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