KR20090098374A - Method of providing a purchasing information, system thereof and server thereof - Google Patents

Abstract

A method of providing product purchasing information, a system and server thereof are provided to perform product sale consultation effectively using the information about products. A receiver(310) supports moving picture based bidirectional service. A receiver transmits the information about the user interest commodity information and the information about user to a return server(320). The user interest commodity information and the user information received from the receiver are transmitted from the return server to the products seller server. The products seller server confirms the user information and concerned commodity information. The products seller server provides user with the concerned commodity information.

Description

Method of providing a purchasing information, system, and server

The present invention relates to a method for providing product purchase information, a system and a server, and more particularly, to a method for receiving and providing product purchase information of a user from an interactive system through the Internet.

With the development of communication technology and digital technology, there have been many developments in the technology related to television. Existing television users could use only one-way service of receiving contents and watching contents from broadcasting stations.However, due to the development of technology, two-way interactive system can reply user's opinion or response through television. Service is now available.

In addition, it is possible to provide content to a user using an internet network in addition to the existing content transmission method using radio waves. An example of providing content using the Internet network is IPTV. The IPTV may watch contents through various types of display devices that can be connected to an internet network. In addition, when using the Internet network, there is an advantage that it is easy to implement a two-way service between the content provider and the user.

Through the interactive service as described above, a user may request and confirm additional information such as a person, music, a product, a shooting location, and the like appearing in the broadcast content while watching the broadcast content. Furthermore, the user may purchase the confirmed goods or make a reservation for visiting the photographing place.

However, in the case of purchasing a product or performing a visit reservation as described above, a product seller or the like cannot grasp a product purchase request for a product, and there is a problem in that a user must attempt a direct telephone connection to make a purchase. .

The present invention is to solve the above problems, an object of the present invention is to receive the product purchase information of the user and provide it to the product seller, and provides a means for automatically connecting the phone between the user and the product seller, etc. I would like to.

In order to achieve the above technical problem, the first aspect of the present invention comprises the steps of receiving at the return server the user interest product information and the user information transmitted from the receiver supporting the video-based interactive service; Transmitting user interest product information and user information received at the return server to a product seller server; And providing information on the product of interest to the user by using the user information received by the product seller server and the product of interest by the user.

In order to achieve the above technical problem, a second aspect of the present invention provides a receiver for supporting a video-based interactive service and transmitting user interest product information and information about a user to a return server; A return server for transmitting the user interest product information and the user information received at the receiver to a product seller server; And a merchandise seller information server for checking the user information received by the merchandise seller server and the merchandise information of interest by the user, thereby providing information on the merchandise of interest to the user.

In order to achieve the above technical problem, a third aspect of the present invention includes receiving information on a product selected by a user and information about a user transmitted from a receiver supporting a video-based interactive service at a return server; Extracting user interest product information by using information about a product selected by the user received by the return server; Transmitting the user interest product information and the user information to a product seller server; And providing information on the product of interest to the user by using the user information received by the product seller server and the product of interest by the user.

In order to achieve the above technical problem, a fourth aspect of the present invention provides a receiver for supporting a video-based interactive service and transmitting information about a product selected by a user and information about a user to a return server; A return server extracting user interest product information by using information about a product selected by the user received by the receiver and transmitting the user interest product information and the user information to a product seller server; And a merchandise seller information server for checking the user information received by the merchandise seller server and the merchandise information of interest by the user, thereby providing information on the merchandise of interest to the user.

In order to achieve the above technical problem, a fifth aspect of the present invention provides a server for receiving video based interactive service information, comprising: a receiver configured to receive user interest product information and information about a user from a receiver supporting a video based interactive service; And a transmission unit for transmitting the user interest product information and the user information received from the receiver to a product seller server.

In order to achieve the above technical problem, a sixth aspect of the present invention provides a server for receiving video-based interactive service information, which receives information about a product selected by a user and information about a user from a receiver supporting video-based interactive service. Receiving unit; An interest product information extracting unit which extracts user interest product information using information about the product selected by the user; And a transmission unit for transmitting the user interest product information and the user information to a product seller server.

According to the product purchase information providing method, the system and the server of the present invention, by providing information about the product that the user wants to purchase to the seller of the product can effectively consult the product sales by using the information on the desired product It works. In addition, there is an effect that the user side can automatically connect to the product sales side to consult without a separate telephone connection attempt. In addition, since the product sale side can immediately check the product to be purchased by the user, there is an effect that can effectively consult the product sales. In addition, there is an effect that the database of the information on the user's products of interest can be provided to the product seller, and the information on the products of interest to the user.

The objects, features and advantages of the present invention will become apparent from the following detailed description of embodiments taken in conjunction with the accompanying drawings. In addition, the terminology used in the present invention was selected as a general term that is currently widely used as possible, but in certain cases, the term is arbitrarily selected by the applicant, and in this case, since the meaning is described in detail in the corresponding part of the present invention, a simple term It is to be clear that the present invention is to be understood as a meaning of terms rather than names.

The method of providing goods purchase information, the system and the server according to the present invention configured as described above will be described in detail with reference to the accompanying drawings.

The broadcast content provider may provide additional information such as a person, music, a product, a photographing place, etc. (hereinafter referred to as a content object) appearing in the content together with the broadcast content. While watching the broadcast content as described above, the user may select a desired object from among the content objects appearing in the content in real time to obtain additional information about the corresponding object. Furthermore, such an object may be purchased or reserved in real time.

1 is a diagram illustrating a video-based interactive service information screen according to an embodiment of the present invention. As described above, the user may obtain information about an actor appearing on the screen while viewing a video, background place appearing on the screen, background music, clothes worn by the actor, and the like.

It is assumed that the user selects an actress's clothes appearing on the screen while watching the image on the viewing screen 100. When the user selects the clothes worn by the actress and inputs an information request command, the receiver displays information about the clothes on the screen through the information window 110. The information window 110 may be displayed on the screen together with the viewing screen 100 using an OSD (On Screen Display) or Picture In Picture (PIP). Therefore, the receiver may provide the user with information about clothes displayed on the image being watched, for example, the name of the clothes, a manufacturer, a description of the clothes, a code number, seller information, and the like in real time. In addition, the information window 110 includes an input menu such as whether to purchase clothes, including a purchase list, a purchase size, a purchase color, a purchase quantity, and the like, so that the user can perform a purchase together with the information on the clothes. to provide. However, the menu or configuration of the information window 110 is only an example, and the type of menu or configuration of the menu included in the information window may vary according to implementation.

As described above, the video-based interactive system capable of providing the user with information about an object in real time based on the video may have various embodiments. Hereinafter, a case of using DIMPEC (Direct Interactive Motion Picture Electronic Commerce) as an example of the video-based interactive system will be described as an example.

2 is a diagram schematically illustrating a DIMPEC system according to an embodiment of the present invention. The DIMPEC system includes a video 200, a service information producing apparatus 210, an area information DB (DataBase) 220, an additional information DB 230, and a receiver 240.

The video 200 is a video obtained by converting various types of video content into a Motion Picture Expert Group (MPEG) format. The service information producing apparatus 210 may extract an object to generate a video-based interactive service, and generate additional information about the object. The additional information about the object may be separately produced and provided by a content provider.

The apparatus for producing service information 210 includes an object tracking and object extracting unit 212 and an object additional information generating unit 214 in a video. When the additional information about the object is produced and provided by a separate content provider, the object additional information generator 214 may not be used.

Object tracking and object extraction unit 212 is a variety of objects present in the video 200, for example, clothes, earrings, necklaces, shoes, bags, watches, ties, tie pins, t-shirts, hairpins and the like The picture frame, furniture, etc. arranged in the selection can be selected, and the object can be edited through the tracking process of the object. The object outline information file of XML (eXtensible Markup Language) format is generated through the object editing. The file may include information about an area of an object in the image, time information about when the object appears in the image, address information (eg, URL address information) where additional information about the object is located, and the like. . The file is transmitted to and stored in the area information DB 220.

The additional information about the object is stored in the object additional information DB 230. When the object is a person, the additional information may include information about the person, such as a description of the person, a work of appearance, and the like. When the object is a product, the additional information may include information such as a description of the product, a seller, and the like. . Alternatively, when the object is a background place, the object may include information such as a description of the place, a location, and the like. An example of the type of the object and the additional information of the object is an embodiment, and the type of information provided to the user may vary according to the additional information defined when generating the object additional information.

The receiver 240 supports DIMPEC, a video-based interactive service, and receives and displays a video on a screen through a medium such as a radio wave, a wired line, or an internet network. For example, the receiver 240 may receive a video through airwaves, or may receive a video from a separate video DB (not shown) through an internet network.

When the user requests the receiver 240 to provide a video-based interactive service, the receiver 240 may access the area information DB 220 and receive a file about an object in the image displayed on the screen. The receiver 240 allows the user to recognize an object displayed on the screen by using the received file information. For example, when a user places a mouse point or other pointing display medium on the object using a remote controller, a mouse, or other pointing device, the receiver 240 activates the displayed object to display or outlines the object. The user may recognize that the object can obtain additional information by using a method of displaying.

When the user inputs a command for requesting additional information about the pointing object, the receiver 240 adds the additional information using the additional information storage location address information included in the file received from the area information DB 220. The information DB 230 is connected. The receiver 240 receives additional information about an object from the additional information DB 230 and displays it on the screen.

In the above example, the receiver 240 accesses the area information DB 220 to receive a file including the area information and the user to recognize the object. However, the user may recognize the object without transmitting the file together with the video data to the receiver 240 without separately accessing the region information DB 220. For example, a broadcasting station may transmit the video data and the file together, or may transmit the video data and the file together in a video DB connected to the Internet. In this case, the receiver 240 displays the object on the screen using the received video data and the file, and accesses the additional information DB 230 to obtain additional information about the object selected by the user.

When purchasing or reserving a product of an object displayed on a screen through the receiver supporting DIMPEC, the receiver 240 may transmit product purchase information.

3 is a diagram schematically illustrating a process of connecting a user who purchased a product to a product selling side according to an embodiment of the present invention. 3 illustrates an example in which a user purchases a product using a receiver settop box supporting a video based interactive system.

However, the client receiver supporting the video-based interactive system is not particularly limited as long as it is connected to the Internet network to display a content image to the user. In addition, the Internet network does not distinguish between wired and wireless forms. For example, the present invention may be connected to a display device using a broadcast receiving set-top box connected to an internet network, or may be applied to a mobile receiving device such as a personal display device.

As described above, it is assumed that the user purchases the object product selected by the user while watching the video while watching the video received through the content server (not shown). The user 300 may input a request command for purchasing the product by selecting a product displayed on the screen using a pointing device or the like. The receiver set-top box 310 supports a video-based interactive system, for example, DIMPEC.

When the purchase request is input, the receiver set-top box 310 transmits user information and information about a product selected by the user to the video-based bidirectional system return server 320. The information about the product includes object information about the product selected by the user and information input through the information window 110. For example, the information about the product may include a product code, color, size, purchase quantity, and the like.

 The user information may use information, such as a user's home telephone number or a user's personal mobile telephone telephone number, to which the user can be contacted. Alternatively, according to an embodiment, in addition to the contact information such as the telephone number, the user may further include product receiving address information. The user information may be set to be automatically stored in the receiver set-top box and transmitted automatically in advance, or to be individually input whenever a product purchase command is input. The above information may be input by the user using an external input device such as a remote controller or a keyboard connected to the receiver.

The return server 320 may include a data receiver (not shown) for receiving data from the receiver set-top box 310, a first transmitter (not shown) for transmitting the received data to a product seller, and a call server (not shown). And a second transmitter (not shown) for transmitting to 330. Further, when the return server 320 obtains the user interest product information as a database, the return server 320 may further include an interest product information extracting unit (not shown) for extracting the user interest product information using the product information selected by the user. .

The return server 320 transmits the received user information and product information to the seller of the corresponding product. In addition, the return server 320 may transmit information about a user interest product according to an embodiment. Information about the product of interest to the user may be provided to the product seller at the return server 320 on a regular basis or at irregular intervals along with user information. Alternatively, the information about the user interest product may be provided to the product seller along with product selection information and user information when the user purchases the product. This may vary depending on implementation.

In addition, the information about the product of interest of the user may be obtained by making a database of the user information and the product information selected by the user in the return server 320, the product requested by the user 300 object information in the receiver set-top box 310 It can also be obtained by making a database.

When the receiver set top box 310 obtains information about the user interest product, the receiver set top box 310 may transmit the user interest product information, the user information, the selected product information, etc. to the return server 320. The return server 320 may transmit the received information to a seller. Likewise, the receiver set-top box 310 may transmit information about the user interest product to the return server 320 along with user information periodically or irregularly. Alternatively, the information about the user interest product may be transmitted to the return server 320 together with the product selection information and the user information when the user purchases the product.

When the return server 320 obtains the information on the user's product of interest, the user information received by the receiver set-top box 310 and the product information selected by the user are made into a database, and the information on the product of interest of the user. It can be seen.

Hereinafter, for convenience of explanation, when the receiver set-top box 310 obtains information about a user interest product and the user requests to purchase a product, the selected product information and user information are transmitted to the return server 320 together. It will be described assuming.

The return server 320 transmits the user information, the information of the product to be purchased by the user, and the user interest product information to the product seller through the call center consultation system 340 or the client consultation system 350. That is, the return server 320 transmits the information to the client counseling system 350 of the goods seller or the client counseling system of the goods seller through a relay that connects to various goods sellers, such as the call center consultation system 340. Information can be sent directly to 350.

The receiver set top box 310 transmits the information to the return server 320 or the return server 320 transmits the information to the call server 330, the call center counseling system 340, the client counseling system 350, or the like. In this case, information may be transmitted through an internet network connected to each component.

The counselor 360 of the merchandise seller may check the user information and the user selection product information received by the client consultation system 350, and may immediately consult with the user through the telephone connection. Alternatively, the product seller may use the received user interest product information to provide the user with various information about the product. For example, the product seller may inform the discount information about the user interest product, or perform an advertisement about the user interest product. In this case, contact information included in the user information may be used.

When there is a request to purchase a product from a user, the return server 320 may transmit the user contact information and the contact information about the product seller included in the received user information to the call server 330. The information on the merchandise seller may be information extracted from the object information and received from the receiver, or may be information previously stored in the return server 320.

The call server 330 attempts to make a telephone connection to the user 300 and the product seller counselor 360 by using the contact information of the user and the contact information of the product seller. When both the user 300 and the counselor 360 have a telephone connection, the call server 330 may bridge a telephone connection line between the user 300 and the counselor 360 to connect each other.

Instead of connecting the user 300 and the counselor 360 through the call server 330 as described above, directly contact the user 300 using the user contact information included in the user information checked by the counselor 360. You can also do

4 is a flowchart schematically illustrating a process of providing product purchase information according to an embodiment of the present invention. In FIG. 4, for convenience of description, it is assumed that the receiver acquires the product of interest of the user and transmits the product to the return server together with the selected product information and the user information when the user requests the purchase of the product.

A receiver supporting a video-based bidirectional system such as DIMPEC displays the received image on the screen (S400). The receiver may receive a content image through an internet network. The receiver may display the received image on the screen and display information on an object included in the image on the screen using an information window at the request of the user.

The receiver obtains user interest product information by making a database on the object for which the user has requested information as described above (S410). The receiver may obtain user interest product information in various ways. For example, a product for which information is requested by a user may be counted for each type to recognize a product for which information is requested a predetermined number of times as a product of interest. Alternatively, a product of which information is requested intensively for a predetermined number of times for a predetermined time may be recognized as a product of interest.

A user may request to purchase a product for the object, for example, a product using the information about the object. If the user does not purchase a product, the information window is closed and the image is continuously displayed on the screen.

When the user purchases the product, the receiver transmits information about the product selected by the user, user information, and user interest product information to the return server (S420). For example, the information about the product may include a product code, color, size, purchase quantity, and the like, and the user information may include information for contacting the user, such as a user's home phone number and a user's mobile phone number. It may include. The user information may be set to be automatically input by the user in advance to the receiver or may be set to be individually input whenever the user inputs a purchase request.

The return server transmits the received product information, user information, and user interest product information to a product seller server (S430). The merchandise seller server may be included in a client consultation system of a merchandise seller, and may provide the user information and the merchandise information to a counselor.

The product seller provides various information about the product of interest to the user by using the user information and the information about the product of interest (S440). For example, the user may be provided with discount information about the product of interest or an advertisement about the product of interest.

In the case of the product requested by the user, the return server transmits the user contact information and the product seller contact information included in the user information to the call server, thereby connecting the telephone between the user and the product seller. When the telephone is automatically connected as described above, the call server attempts to connect the telephone by using the contact information of the user and the seller of the product. When the call server is connected to both the user and the product seller, the call server may bridge the telephone connection lines between the user and the product seller. Alternatively, the user may directly contact the user by using the user contact information included in the user information checked by the counselor without connecting the user and the counselor through the call server as described above. When the phone is connected, the counselor may perform a purchase consultation on the product selected by the user using the user information and the product information.

The present invention is not limited to the above-described embodiments, and as can be seen in the appended claims, modifications can be made by those skilled in the art to which the invention pertains, and such modifications are within the scope of the present invention.

1 is a diagram illustrating a video-based interactive service information screen according to an embodiment of the present invention.

2 is a diagram schematically illustrating a DIMPEC system according to an embodiment of the present invention.

3 is a diagram schematically illustrating a process of connecting a user who purchased a product to a product selling side according to an embodiment of the present invention.

4 is a flowchart schematically illustrating a process of providing product purchase information according to an embodiment of the present invention.

* Explanation of symbols for the main parts of the drawings

300: user 310: receiver set-top box

320: return server 330: call server

340: call center consultation system 350: client consultation system

360: Agent

Claims (18)

Receiving, at a return server, user interest product information and information about a user transmitted from a receiver supporting a video-based interactive service; Transmitting user interest product information and user information received at the return server to a product seller server; And And providing information on the product of interest to the user by using the user information received by the product seller server and the product of interest by the user. The method of claim 1, The receiver is a receiver for providing information about an object selected by a user in a video using a DIMPE. The method of claim 2, And the receiver provides information on the selected object and provides purchase means of the selected object. The method of claim 1, The receiver, Product purchase information providing method for transmitting the user information stored in the receiver. The method of claim 1, The receiver, A method of providing product purchase information that transmits user information entered when a user requests a product purchase. The method of claim 1, The user information, product purchase information providing method comprising the user's telephone number information. The method of claim 4, wherein The user information, product purchase information providing method further comprises a product receiving address information of the user. The method of claim 1, The product of interest information, A method for providing product purchase information, which is information of a product for which a user requests object information more than a predetermined number of times. The method of claim 1, The receiver, A method of providing product purchase information, which transmits user interest product information and information about a user periodically or irregularly. The method of claim 1, The receiver, When there is a product purchase request from the user, the product purchase information providing method for transmitting the user interest product information and information about the user with the selected product information requested by the user. A receiver that supports a video-based interactive service and transmits user interest product information and information about a user to a return server; A return server for transmitting the user interest product information and the user information received at the receiver to a product seller server; And And a goods seller server for checking the user information received by the goods seller server and the goods of interest by the user so as to provide information about the goods of interest to the user. Receiving information about a product selected by a user and information about the user transmitted from a receiver supporting a video-based interactive service at a return server; Extracting user interest product information by using information about a product selected by the user received by the return server; Transmitting the user interest product information and the user information to a product seller server; And And providing information on the product of interest to the user by using the user information received by the product seller server and the product of interest by the user. The method of claim 12, Extracting the item of interest information, Commodity purchase information providing method for extracting information about the product selected by the user more than a predetermined number of times by the database of the information on the product selected by the user. The method of claim 12, The step of transmitting information to the product seller server, Product purchase information providing method for transmitting the user interest product information and information about the user to the product seller server at regular or irregularly. The method of claim 12, The step of transmitting information to the product seller server, When there is a product purchase request from the user, the product purchase information providing method for transmitting the user interest product information and information about the user with the selected product information requested by the user to the product seller server. A receiver supporting a video-based interactive service and transmitting information about a product selected by the user and information about the user to a return server; A return server extracting user interest product information by using information about a product selected by the user received by the receiver and transmitting the user interest product information and the user information to a product seller server; And And a goods seller server for checking the user information received by the goods seller server and the goods of interest by the user so as to provide information about the goods of interest to the user. In the server for receiving video-based interactive service information, A receiver configured to receive user interest product information and information about a user from a receiver supporting a video based interactive service; And And a transmitter for transmitting the user interest product information and the user information received by the receiver to a product seller server. In the server for receiving video-based interactive service information, A receiver configured to receive information about a product selected by a user and information about the user from a receiver supporting a video based interactive service; An interest product information extracting unit which extracts user interest product information using information about the product selected by the user; And And a transmitter configured to transmit the user interest product information and the user information to a product seller server.

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