JP3969364B2 - Mail order system, viewer network terminal and mail order method - Google Patents

Description

  The present invention relates to a mail order system, a viewer network terminal, and a mail order method, and more particularly, to a broadcast-linked mail order system, a viewer network terminal, and a mail order method for performing mail order by broadcasting such as television and radio.

Conventionally, as one of mail order sales, there has been a shopping program (hereinafter referred to as a mail order program) in which products are sold through broadcasting such as television and radio. In the mail order program, the presenter explains while using the product, so that the viewer can easily understand the characteristics of the product. The viewer ordered a product using a telephone or FAX after viewing the program.
In recent years, a mail-order WEB site (hereinafter referred to as a mail order site) that sells products using a network such as the Internet has emerged. In a general mail order site, a virtual shopping basket provided in the mail order site system is confirmed by confirming the purchased product on the screen of a communication terminal that can be connected to a network such as a personal computer or a mobile phone, and instructing the purchase from the terminal. Purchased products are registered in Then, with respect to the registered product, a payment method and a destination are registered and a purchase procedure is performed.

As described above, as one of the prior arts for purchasing a product using network communication, there is a product purchase order system and a charging method disclosed in Patent Document 1. In Patent Document 1, the purchase of a product is realized by linking a broadcast program and a communication terminal.
FIG. 7 is a diagram showing a product purchase order system in the prior art. Hereinafter, the prior art disclosed in Patent Document 1 will be described with reference to FIG.
Patent Document 1 describes purchasing clothes and accessories worn by drama performers through a merchandise information provider 26.
In Patent Literature 1, the broadcasting station 1 receives provision of product information 30 from the product information provider 26 and stores it in the product information server 2. In the VTR 5, the metadata (product ID) 34 of the product shown in the video is recorded. When the program is broadcast, the merchandise information server 2 receives the metadata 34 reproduced from the VTR 5 and outputs the merchandise information 35 corresponding thereto. Then, the video signal 6 and audio signal 7 reproduced from the VTR 5 and the product information 35 are multiplexed and transmitted as a broadcast wave 10. The broadcast wave 10 is broadcast in a digital broadcast (data broadcast) format. When the viewer 11 presses the data button on the remote controller 14 while viewing the program on the receiving terminal 13, the viewer 11 can see the product information of the product shown in the video. If the user wishes to purchase the product, the product information and the order instruction are exchanged between the receiving terminal 13 and the mobile phone 16 with a browsing function using the bidirectional communication 15 such as infrared communication. Information such as product information and order instructions is exchanged between the mobile phone 16 with a browsing function, the information center 17 and the product information provider 26 based on instructions from the viewer, and the purchase procedure for the product 28 is performed.

In addition, in the product ordering system using television and web and the product ordering device using television image disclosed in Patent Document 2, the television broadcasting and the Internet homepage are linked and displayed in real time on the television. A viewer's request for a commercial product was sent to the site, and detailed information about the product was displayed on the television to accept an order.
JP 2002-232866 A JP 2003-85391 A

  Among the mail-order sales methods described above, mail-order programs accept orders using telephones or faxes, but viewers have to take note of product names, telephone numbers, etc. while watching the programs.

  In addition, when a mail-order program sponsor company operates a mail-order site, the products introduced in the program can be purchased on the site instead of the telephone. In this case, the URL of the site is recorded during the program broadcast. Or you have to search for the site by searching on the network yourself, and it was difficult to carry out the purchase procedure easily.

  In the prior art described in Patent Document 1, the purchase procedure can be performed without taking note of information such as a product name while viewing a program. However, this is a data broadcast in which product information is transmitted superimposed on a broadcast wave. Therefore, the receiver needs to prepare a receiving terminal corresponding to this data broadcasting. Also, broadcast stations can only carry out mail order programs with programs that support data broadcasting. Furthermore, since the product information used for the product purchase procedure is transmitted from the receiving terminal, the ordering operation is limited to viewing the program on the receiving terminal. In addition, all purchase procedures are performed with the remote control of the receiving terminal, which is a technical idea that prevents the viewer from operating the mobile phone. That is, merchandise can be ordered only with the remote control of the receiving terminal while viewing the program. For example, it is difficult to carry out a purchase procedure at a location away from the receiving terminal after the program ends.

  Also, in Patent Document 2, the product displayed on the television is ordered and received in real time, but when acquiring the detailed information of the product from the television station and displaying it on the screen (when requesting), Since the channel information currently being displayed and the request information obtained from the TV circuit unit built in the personal computer are transmitted and the product detailed information is specified, the order operation is performed at the receiving terminal as in Patent Document 1. Limited to watching programs. That is, when the program ends, detailed information cannot be displayed. Furthermore, the terminal for ordering must have a TV circuit unit (receiver) in the first place.

  The present invention has been made in view of the above problems, and even in a mail-order program that does not support data broadcasting, it is possible to easily select a desired product while viewing the program, and purchase even after the program ends. An object of the present invention is to provide a mail order system, a viewer network terminal, and a mail order method that can be processed.

To achieve this object, the present invention provides a broadcast receiver that receives and displays a mail order program broadcast, and a mail order server that stores product purchase information for purchasing an introduction product introduced in the mail order program. A mail order system having a linked service center server for storing product information content related to an introduced product and a viewer network terminal operated by a viewer, wherein the mail order server purchases product purchase information for purchasing the introduced product Purchase information storage means for storing information and purchase information transmission means for transmitting product purchase information in response to an acquisition request from the viewer network terminal, and the linked service center server includes product information content indicating the introduced product, , and a content reproduction schedule synchronized with the broadcast schedule in the mail order program displayed by the broadcast receiver Has an interlocking content storage means for storing in association with dynamic content for each communication sales programs, and interlocking contents transmission means for transmitting the interlock content, viewers network terminal receives the pre-linked content before starting communication sales program Linked content receiving means, and when the mail-order program starts, the product information content included in the received link content is displayed in synchronization with the broadcast schedule in the mail-order program based on the content playback schedule included in the received link content Product information content display means, and a product that is displayed together with the product information content of the user of the viewer network terminal, when the product information content is displayed, information indicating that the introduction product indicated by the product information content is a purchase candidate Purchase introduction products indicated by information content Accepted in accordance with the operation of selecting a predetermined portion for inputting information indicating that the accessory, and the purchase candidate storage means for storing information indicating the referral products that with the purchase candidate, based on the content reproduction schedule, and purchase candidate Purchase information acquisition request means for transmitting a request for acquiring product purchase information of the introduced product to the mail order server.

Further, according to the present invention, a mail order server for storing product purchase information for purchasing an introduction product introduced in a mail order program, a linked service center server for storing product information content related to the introduction product, and a viewer A mail order server having a viewer network terminal to be operated, wherein the mail order server includes purchase information storage means for storing product purchase information for purchasing the introduced product, and an acquisition request from the viewer network terminal. Accordingly, the linked service center server synchronizes with the product information content indicating the outline of the introduced product and the broadcast schedule in the mail-order sales program displayed by the broadcast receiver. interlocking for storing in association with interlocking content including the a content reproduction schedule for each mail-order program A content storage means, and interlocking content transmission means for transmitting the interlocking contents, and detailed information storing means for storing in association with introduction Product Product details showing in detail the content of the referral products, the acquisition request from the viewer network terminal Accordingly, the viewer network terminal has linked content receiving means for receiving linked content in advance before starting the online sales program , and the online sales program is started. And product information content display means for displaying the product information content included in the received linked content in synchronization with the broadcast schedule in the mail order program based on the content playback schedule included in the received linked content, and when displaying the product information content The introduction product indicated by the product information content is a purchase candidate. Accepted in accordance with the operation of selecting a predetermined portion for inputting information to the effect that receives the viewer network terminal of a user of the product information purchase introduced products indicated product information content displayed together with the content candidate information, the Based on the purchase candidate storage means for storing the information indicating the introduction product as the purchase candidate and the detailed storage area information for specifying the storage area of the product detailed information included in the product information content, Detailed information acquisition request means for transmitting an acquisition request for product detailed information to the linked service center server, and a storage area for product purchase information included in the product detailed information received from the linked service center server in response to the acquisition request Purchasing information that sends an acquisition request for the product purchase information of the introduced product as a purchase candidate to the mail order server based on the purchase storage area information Acquisition request means.

  Further, according to the present invention, the detailed information storage means stores the detailed product information including at least one of the related product information of the introduced product and the advertisement.

  In addition, according to the present invention, it further includes a program distribution device that broadcasts a mail-order sales program, and a mail order company terminal that is managed by a distributor that sells introduced products. The mail order provider terminal has product information transmission means for transmitting information related to the introduced product to the linked service center server, and the linked service center server has a broadcast schedule. It is characterized by having linked content generation means for receiving information and information related to the introduced product and generating linked content based on the received information.

  In addition, according to the present invention, the purchase information acquisition requesting means transmits a request for acquiring product purchase information of the introduced product as a purchase candidate to the mail order server after the end of the broadcast of the mail-order sales program.

Also, according to the present invention, a viewer network terminal connected to the network, which is a product information content indicating an introductory product in advance before the start of a mail-order program, and a broadcast in a mail-order program displayed by a broadcast receiver Synchronized content receiving means for receiving linked content including a content playback schedule synchronized with the schedule, and synchronized with the broadcast schedule in the mail-ordered program based on the content playback schedule included in the received linked content when the mail-ordered program is started The product information content display means for displaying the product information content included in the received linked content, and when the product information content is displayed , the viewer inputs information indicating that the introduction product indicated by the product information content is a purchase candidate. Product information links for network terminal users Accepted in accordance with the operation of selecting a predetermined portion for inputting information to the effect that the introduced product purchase candidate indicated by the product information content displayed with Ceiling stores information indicating introduced products that with the purchase candidate purchases candidate It comprises storage means and purchase information acquisition request means for transmitting an acquisition request for product purchase information of an introduced product as a purchase candidate to a mail order server based on a content reproduction schedule .

Also, according to the present invention, a viewer network terminal connected to the network, which is a product information content indicating an introductory product in advance before the start of a mail-order program, and a broadcast in a mail-order program displayed by a broadcast receiver Linked content receiving means for receiving linked content including a content playback schedule synchronized with the schedule, and specifying an area on the network that stores product detail information that is detailed information related to the contents of the product in association with the introduced product details region storing means for storing a detailed storage area information for, in synchronization with the broadcast schedule in the mail order program based on the content reproduction schedule included in the interlocking content received as mail order program is started, interlocking received products for displaying the product information content that is included in the content And broadcast content display means, at the time of display of product information content, product information content that is displayed along with the product information content of a user of the audience network terminal input to the effect of the information to purchase candidate introduced products indicated by the product information content Receiving candidate information according to the operation of selecting a predetermined location for inputting information indicating that the introduction product indicated by the purchase candidate is a purchase candidate, and storing the information indicating the introduction product as the purchase candidate, and detailed storage area information Based on the product detail request means for sending the product detail information acquisition request of the product as a purchase candidate to the network, and when the product detail information is received from the network in response to the acquisition request, the product detail information is received from the received product detail information. Purchase storage area information to identify the area on the network that stores product purchase information for purchasing , Based on the purchase storage region information the extracted, characterized by having a a commodity purchase request means for sending a request for product purchase information of the commodity to purchase candidate network.
Furthermore, according to the present invention, the viewer network terminal stores the time entered by the information indicating that the introduced product purchase candidate indicated by the product information content Jo Tokoro location is selected, the time Information is transmitted to a mail order server.

In addition, according to the present invention, a broadcast receiver that receives and displays a mail order program broadcast, a mail order server that stores product purchase information for purchasing an introduction product introduced in the mail order program, and an introduction product and link service center server which stores product information content related to a viewer's network terminal and mail order method using which is operated by the viewer, the viewer network terminal, previously introduced products before the start mail order program A linked content receiving step for receiving linked content including linked product information content and a content playback schedule synchronized with a broadcast schedule in a mail order program displayed by a broadcast receiver from the linked service center server, and a viewer network terminal, When a mail-order program starts, the content included in the received linked content In synchronization with the broadcast schedule in the mail order program based on the reproduction schedule, and product information content display step of displaying the product information content included in linkage content received, the viewer network terminal, when displaying the product information content, the product Information indicating that the introduction product indicated by the information content is a purchase candidate is input with information indicating that the introduction product indicated by the product information content displayed together with the product information content of the user of the viewer network terminal is the purchase candidate A purchase candidate storing step of receiving information indicating the introduced product as the purchase candidate in the own terminal, the viewer network terminal receiving the purchase candidate based on the content reproduction schedule , Request to obtain product purchase information to purchase the introduced product It characterized by having a a purchase information acquisition request step of transmitting a.

Further, according to the present invention, a mail order server for storing product purchase information for purchasing an introduction product introduced in a mail order program, a linked service center server for storing product information content related to the introduction product, and a viewer A mail-order sales method using a viewer network terminal to be operated, in which the viewer network terminal displays product information content indicating an overview of the introduced product in advance before starting the mail-order program , and communication displayed by the broadcast receiver. A linked content receiving process for receiving linked content including a content playback schedule synchronized with a broadcast schedule in a sales program, and a content playback schedule included in the linked content received when the viewer network terminal starts a mail-order program. in synchronization with the broadcast schedule in the mail-order program on the basis of And product information contents display step of displaying the product information content included in the received interlocking content viewer network terminal, when displaying a product information content, the effect of the information to purchase candidate introduced products indicated the product information content The input is accepted in response to an operation of selecting a predetermined location for inputting information indicating that the introduction product indicated by the product information content displayed together with the product information content of the user of the viewer network terminal is the purchase candidate. The purchase candidate storage step for storing information indicating the introduced product in the own terminal, and the viewer network terminal specifies the storage area of the product detailed information registered in association with the introduced product included in the product information content Based on the detailed storage area information, the acquisition request of the product detail information of the introduced product as a purchase candidate is linked. Detailed information acquisition request process to be transmitted to the service center server, and purchase for specifying the storage area of the product purchase information included in the product detailed information received from the linked service center server by the viewer network terminal in response to the acquisition request And a purchase information acquisition requesting step of transmitting an acquisition request for the product purchase information of the introduced product as a purchase candidate to the mail order server based on the storage area information.

According to the present invention, the product detail information includes at least one of related product information and advertisements of the introduced product.
Furthermore, according to the present invention, the viewer network terminal stores the time entered by the information indicating that the introduced product purchase candidate indicated by the product information content Jo Tokoro location is selected, the time Information is transmitted to a mail order server.

  The first broadcast-linked mail order system of the present invention also provides a broadcast station that produces a mail order program and a broadcast schedule of the program, and a communication that provides the broadcast station with program material for an introduction product introduced in the mail order program. Based on the product information of the merchant and the introduction product provided by the mail-order company, provided from the mail-order site and the mail-order site that creates the product purchase page for browsing the product from the network and performing the purchase procedure Product information content including the address information of the product purchase page and the reproduction schedule of the product information content based on registration information including address information for connecting to the product purchase page to be connected from the network and a broadcast schedule provided from the broadcasting station A linked service center that produces broadcasts, a broadcast receiver that receives broadcasts of mail order programs, A viewer network terminal that displays product information content according to a schedule, and the viewer network terminal starts displaying the product information content in synchronization with the start of display of the mail-order sales program in the broadcast receiver, and the viewer sells mail order A product purchase page corresponding to the product information content selected as a purchase candidate during the broadcast of the program is connected via a network to perform a purchase procedure for the selected product.

  Further, the second broadcast-linked mail order system of the present invention provides a broadcast station that produces a mail order program and a broadcast schedule of the program, and a communication that provides the broadcast station with program materials of introduction products introduced in the mail order program. Based on the product information of the merchant and the introduction product provided by the mail-order company, provided from the mail-order site and the mail-order site that creates the product purchase page for browsing the product from the network and performing the purchase procedure Address information on the product purchase page and detailed description of the introduced product based on the registration information including the address information for connecting to the product purchase page from the network and the detailed information of the introduced product and the broadcast schedule provided by the broadcasting station Product details page, address information for connecting to the product detail page from the network, and introduction product Product information content including necessary explanations, a linked service center that produces a reproduction schedule of the product information content, a broadcast receiver that receives a broadcast of a mail order program, and a viewer network that displays the product information content according to the reproduction schedule And the viewer network terminal starts displaying the product information content in synchronization with the start of display of the mail-order sales program in the broadcast receiver, and the product information selected by the viewer as a purchase candidate during the broadcast of the mail-order sales program A product detail page corresponding to the content is connected via a network, and the purchase procedure for the selected product is performed by connecting to the product purchase page via the display of the product detail page. Preferably, the product detail page includes related product information or an advertisement of the introduced product.

  In the first and second broadcast-linked mail order systems, preferably, the viewer network terminal is connected to the product purchase page corresponding to the product information content selected by the viewer after the end of the mail order program via the network. Connect and complete the purchase procedure for the selected item. Further, the broadcast schedule includes first time information of product introduction performed in a mail-order sales program, the reproduction schedule includes second time information based on the first time information, and the viewer network terminal performs mail-order sales. The product information content is displayed in synchronization with the product introduction in the program.

  Also, according to the first broadcast-linked mail order method of the present invention, the mail order dealer provides the program material of the introduced product to be introduced to the broadcast station through the mail order program, the broadcast station produces the mail order program, and the mail order. The site creates a product purchase page for purchasing the introduced product and provides the linked service center with registration information including address information for browsing the product purchase page from the network. The product information content including the address information of the product purchase page is produced based on the information, the broadcast station produces the mail-order program, and then provides the broadcast schedule of the mail-order program to the linked service center. The product information content playback schedule is created based on the product schedule and the playback schedule is linked to the product information content. The content is provided to the viewer network terminal, the viewer network terminal executes the linked content playback program, the broadcast station starts broadcasting the mail-order program at the broadcast date and time indicated in the broadcast schedule, and the playback program is the mail order Synchronized with the start of the program broadcast, the playback of the linked content is started. The playback program stores, as the purchase candidate product, information indicating the product information content selected by the viewer as the purchase candidate during the mail-order program broadcast. Plays the product information content until the end of the mail-order program broadcast, and the viewer network terminal browses the product purchase page of the mail-order site corresponding to the purchase candidate product after the end of the mail-order program broadcast and purchases the candidate product It is characterized by carrying out the purchase procedure.

  Further, according to the second broadcast-linked mail order method of the present invention, the mail orderer provides the program material of the introduction product to be introduced to the broadcast station through the mail order program, the broadcast station produces the mail order program, and the mail order. The site creates a product purchase page for purchasing the introduced product, provides the linked service center with address information for browsing the product purchase page from the network, and registration information including detailed information on the introduced product, Based on the registered information, the linked service center includes the product purchase page address information and the product detail page including the detailed description of the introduced product, and the product information including the address information for connecting to the product detailed page from the network and the overview of the introduced product. After the content has been produced and the broadcast station has produced a mail-order program, the broadcast schedule of the mail-order program is linked to the service. The linked service center creates a playback schedule for product information content based on the broadcast schedule, and provides the playback schedule and product information content as linked content to the viewer network terminal. The viewer network terminal is linked. The content playback program is executed, the broadcast station starts broadcasting the mail-order program at the broadcast date and time indicated in the broadcast schedule, the playback program starts playback of linked content in synchronization with the start of the mail-order program broadcast, The reproduction program stores information indicating the product information content selected by the viewer as a purchase candidate during the broadcast of the mail-order program as a purchase candidate product, and the reproduction program reproduces the product information content until the broadcast of the mail-order program ends. The viewer network terminal broadcasts mail order programs. After viewing the product detail page of the interlocking service center corresponding to the purchase candidate commodity in After the completion of, and carrying out the purchase procedure of purchase candidate commodity viewing a product purchase page of mail order site. Preferably, the product detail page includes related product information or an advertisement of the introduced product.

  According to the present invention, information for ordering products is acquired from a network different from program broadcast, so that the viewer does not need to prepare a broadcast receiver corresponding to mail order such as data broadcast. In addition, broadcast stations and mail order companies can carry out mail order sales using a network for mail order programs that are not data broadcasts (conventional).

  Further, according to the present invention, since the broadcast schedule of the mail-order program and the reproduction schedule of the product information content are synchronized, when there is a product that the viewer is interested in watching the program, the product is displayed on the network terminal. Product information for is automatically displayed. Therefore, the viewer can easily select the desired product for purchase simply by selecting the displayed product information.

  Further, according to the present invention, the viewer performs the purchase procedure by operating the viewer network terminal, not from the broadcast receiver. In addition, since the product information of the purchase candidates necessary for the purchase procedure is stored in the viewer network terminal, the purchase procedure can be performed at a place unrelated to the installation location of the broadcast receiver after the program broadcast ends.

  Further, according to the present invention, since the product name and the product overview are displayed on the viewer network terminal in conjunction with the broadcast of the mail-order program, even if the program cannot be viewed, the program is introduced. Get an overview of the product. That is, the mail orderer has an effect of increasing the number of customers. Here, the information displayed in the program is a summary, and the product detail page can be confirmed later only for the product that is of interest, so there is also an effect of suppressing the communication data amount of the viewer network terminal.

  Furthermore, according to the present invention, the product detail page can provide related product information, advertisement information, and the like of purchase candidate products that could not be introduced to the viewer by broadcasting. Therefore, there is an effect that the range of merchandise selection is further expanded for the viewer, and the linked service center can also obtain an income such as an advertisement distribution fee in addition to the linked service fee.

A mail order system in an embodiment of the present invention is configured to include a program distribution device, a mail order company terminal, a mail order server system, a linked service center server, a viewer network terminal, and a broadcast receiver. .
The program distribution device transmits the content of the online shopping program for the product to the broadcast receiver.
A product purchase page is provided on a mail order site managed by the mail order server system for products introduced in the program.
The linked service center server is a viewer network terminal that is operated by the viewer using linked product content including product information content including the address of the product purchase page and a reproduction schedule synchronized with the broadcast schedule of the mail-order program distributed by the program distribution device. Send to.
The viewer network terminal reproduces the product information in synchronization with the program broadcast. The viewer operates the viewer network terminal to select product information displayed in conjunction with viewing the program. After the program ends, the viewer network terminal connects to the purchase page for the selected product and performs a product purchase procedure.

Hereinafter, Example 1 of the present invention will be described in detail with reference to FIGS.
FIG. 1 is a block diagram of a mail order system 100 according to the first embodiment of the present invention.
As shown in FIG. 1, a mail order system 100 includes a broadcasting station 101, a mail order company terminal 102, a mail order server system 103, a linked service center server 104, a viewer network terminal 105, and a broadcast receiver. 106.

The program distribution apparatus 101 is an information processing apparatus installed in a broadcasting station, and is operated by staff of a broadcasting station that produces and broadcasts mail order programs. The program distribution apparatus 101 is connected to the mail order company terminal 102 and the linked service center server 104 via a network.
The program distribution apparatus 101 receives the program material 107 of the product introduced by the mail order program from the mail order company terminal 102. A staff member of the broadcasting station produces a mail-order program using the received program material 107. At this time, a staff member of the broadcasting station may operate the program distribution apparatus 101 to generate text / image / sound information to be broadcast as a mail-order program.
After the program is produced, the linked service center server 104 inputs the produced mail-order program broadcast schedule 110 to its own server by the operation of the staff of the broadcasting station. The broadcast schedule 110 is information indicating the broadcast date and time of the mail-order program and the product introduction time in the program.

The mail order company terminal 102 is an information processing apparatus managed by a mail order company that sells products through a mail order program, and is connected to the program distribution apparatus 101 and the mail order server system 103 via a network. The mail order company terminal 102 may be a PC, for example.
The mail order company terminal 102 transmits product information 108 such as the product name and price of the product to be introduced in the mail order program to the mail order server system 103 via the network.

FIG. 2 is a diagram showing in more detail the configuration of the mail order server system 103 according to the first embodiment of the present invention.
As shown in FIG. 2, the mail order server system 103 includes a product purchase server 121 and a payment system 123.
The product purchase server 121 is an information processing apparatus that has a mail-order site for viewers to purchase products and distributes a product purchase page 120 placed on the mail-order site, and functions as a Web server, for example. Also good.
The payment system 123 is an information processing apparatus that receives and manages information necessary for sales, such as selection of payment methods (transfer, card payment, etc.) and shipping destination of goods from the viewer network terminal 105.

  The mail order server system 103 creates a product purchase page 120 based on the product information 108 and registers it in the product information server 121 so that it can be viewed from the network 200. The mail order server system 103 then registers address information for connecting from the network 200 to the product purchase page 120, which is information (Web page) showing the product name, product price, and product characteristics. To the linked service center server 104.

The mail order server system 103 is connected to the viewer network terminal 105 via the network 200.
The viewer network terminal 105 is an information processing apparatus operated by the viewer, and has an information transmission / reception function, an information display (output) function, and the like.

  When the viewer purchases a product, the viewer network terminal 105 displays the product purchase page 120 using a browser function or the like. When the viewer operates the viewer network terminal 105 and selects a purchase button 122 provided by a GUI (Graphical User Interface) or the like on the product purchase page 120, the product information server 121 sends a product to the payment system 123. Information 108 is transmitted. Thereafter, the payment system 123 communicates with the viewer network terminal 105, collects information necessary for sales, such as selection of payment methods and shipping destinations, from the viewer network terminal 105, and purchases the product selected by the viewer. Process.

The linked service center server 104 is an information processing apparatus such as a PC that stores and transmits content acquired by a viewer when viewing a mail-order program.
FIG. 3 is a diagram showing in more detail the configuration of the interlocking service center server 104 according to the first embodiment of the present invention.
As shown in FIG. 3, the linked service center server 104 creates linked content 111 based on registration information 109 and a broadcast schedule 110. The linked content 111 is information including a content reproduction schedule 124 and product information content 125 synchronized with the broadcast schedule 110. Further, as shown in FIG. 3, the product information content 125 includes information such as a product name, a product price, and an address of a purchase page of the product in the mail order server system 103.

The linked service center server 104 is connected to the viewer network terminal 105 via the network 200.
The linked service center server 104 stores a playback program 126 for playing the linked content 111 on the network terminal 105. The viewer network terminal 105 downloads the linked content 111 and the playback program 126 from the linked service center server 104 before the mail-order program starts, and sets the playback program 126 to the execution state. The viewer network terminal 105 reproduces the product information content 125 at a timing based on the content reproduction schedule 124 by the reproduction program 126.

The broadcast station performs a program broadcast 112 based on the broadcast schedule 110. This is realized even when the program distribution apparatus 101 distributes content (program broadcast 112) including character / image / audio information of a mail-order program to the broadcast receiver 106 by radio waves or the like based on the broadcast schedule 110. Good.
The broadcast receiver 106 is an information processing device used by the viewer, and receives and displays the program broadcast 112 sent from the program distribution device 101. The viewer views the mail order program displayed by the broadcast receiver 106. At this time, since the broadcast schedule 110 of the mail-order program and the reproduction schedule 124 of the linked content 111 are synchronized, the viewer network terminal 105 starts reproduction of the product information content 125 in synchronization with the broadcast of the mail-order program. . Further, the display of the product information content 125 on the viewer network terminal 105 is automatically updated in synchronization with the product introduction in the program displayed by the broadcast receiver 106.

  The viewer operates the viewer network terminal 105 when a product of interest is broadcast while watching the program with the broadcast receiver 106, and the product information displayed on the screen of the viewer network terminal 105. A purchase candidate button 127 provided on the content 125 with a GUI or the like is pressed.

The reproduction program 126 causes the viewer network terminal 105 to execute storage processing of information indicating which product is selected by the viewer as a purchase candidate product, such as the product information content name in which the purchase candidate button 127 is pressed.
After the program ends, the reproduction program 126 extracts the address information of the product purchase page 120 of the product in the mail order server system 103 from the product information content 125 regarding the product as a purchase candidate, connects to the corresponding product purchase page 120, and the viewer The viewer network terminal 105 is caused to execute processing to be displayed on the screen of the network terminal 105. Then, the viewer presses the purchase button 122 on the product purchase page 120, transmits a purchase request for the target product to the mail order server system 103, and purchases the product.

  FIG. 4 is a flowchart showing the flow of processing by the mail order system in Embodiment 1 of the present invention. Hereinafter, processing from mail order program distribution to product purchase by the mail order system in this embodiment will be described with reference to FIG.

  First, the mail order company provides the program material to the broadcasting station (step S1). For example, the mail order terminal 102 may transmit the program material 107 to the program distribution device 101, and the program distribution device 101 may store the received program material 107.

  Next, the broadcast station produces a mail order program (step S2). In this case, the program distribution apparatus 101 may generate the program broadcast 112 using the program material 107 stored in the own apparatus.

  Subsequently, the mail order server system 103 generates a product purchase page 120 (step S3), and transmits registration information 109 including the product name, product price, and purchase page address to the linked service center server 104 (step S4). ).

  The linked service center server 104 produces product information content 125 based on the registration information 109 received from the mail order server system 103 (step S5).

  After producing the mail-order program, the broadcast station transmits a broadcast schedule 110 including the broadcast date and time of the program and the product introduction time in the program to the linked service center server 104 (step S6).

  The linked service center server 104 creates a content reproduction schedule 124 for the product information content 125 based on the broadcast schedule 110 (step S7).

  Next, the linked service center server 104 makes the linked content 111 including the product information content 125, the content reproduction schedule 124, and the reproduction program 126 available to the viewer network terminal 105 (step S8).

The viewer network terminal 105 downloads the linked content 111 from the linked service center server 104 and activates the reproduction program 126 (step S9).
Then, the viewer network terminal 105 stores the linked content 111 downloaded from the linked service center server 104 in its own terminal (step S10).

The program distribution apparatus 101 starts broadcasting the mail-order program at the broadcast date and time indicated by the broadcast schedule 110 (step S11).
At the same time, the playback program 126 causes the viewer network terminal 105 to start playback of the linked content 111 (step S12).

During the broadcast of the mail-order program, when the playback program 126 recognizes that the purchase candidate button 127 has been pressed by the operation of the viewer, the viewer selects which product, such as the product information content name displayed at that time, as the purchase candidate product. The viewer network terminal 105 is made to execute storage of information indicating whether or not it has been performed (step S13).
The reproduction program 126 continues to reproduce the product information content 125 until the program ends according to the content reproduction schedule 124 (step S14 / No).

  When the program distribution apparatus 101 finishes transmitting the program broadcast 112 (step S15), the viewer network terminal 105 recognizes the end of the broadcast of the mail-order program (step S14 / Yes), and stores the purchase candidate stored by the reproduction program 126. The product is connected to the product purchase page 120 of the mail order server system 103 using the address information of the purchase page included in the product information content 125 (step S16).

Then, the viewer network terminal 105 performs purchase determination processing and settlement of the product as a purchase candidate in the mail order server system 103, and performs a product purchase procedure (step S17).
This is because the viewer network terminal 105 inputs information into predetermined items (a desired purchase quantity, a payment method, a shipping address of the product, etc.) on the product purchase page 120 distributed from the mail order server system 103, and inputs the information. Information may be transmitted to the mail order server system 103 (payment system 123), and the payment system 123 may store and manage the received input information and perform a payment process to execute a product purchase procedure.

In the present example described above, the viewer network terminal 105 may be a mobile communication terminal such as a personal computer or a mobile phone that can be connected to the Internet, a PHS (Personal Handy-phone System), or a PDA (Personal Digital Assistant). .
In this case, the network 200 is the Internet, and the address information included in the registration information 109 is a URL (Uniform Resource Locator). The information for specifying the storage location of the product purchase page may be other than the URL (for example, a file name).

  Further, the purchase procedure for the candidate product for purchase is not limited to after the program ends. If the user wants to purchase the product immediately, the process of step S14 in FIG. 4 is skipped, and the viewer network terminal 105 is sent to the mail order server system 103 during the program broadcast. You may make it connect. In that case, after the purchase procedure is completed, it is desirable that the reproduction program 126 starts displaying the product information content 125 introduced in the program again at that time.

  Further, the mail order site managed by the mail order server system 103 does not have to be used only by the program viewer, and may be a mail order site already operated on the Internet. If this mail-order site has the shopping cart system described in the background art, the reproduction program 126 has a built-in process for communicating with the shopping cart of the mail-order site as a candidate for purchase. May be registered in the shopping cart at a time.

In addition, when the purchase candidate button 127 is pressed, the viewer network terminal 105 may store the time when the purchase candidate button 127 is pressed by the reproduction program together with the product information content name.
When a product is sold at a discount during a certain time period during broadcasting, the viewer network terminal 105 also transmits the time when the purchase candidate button 127 is pressed when connecting to the mail order server system 103, and the mail order server system 103 The time may be determined and a discount may be applied as appropriate (time sale).

  As described above, according to the present example, information for ordering products is acquired from the network 200 different from the program broadcast 112, so that the viewer can receive a broadcast receiver compatible with mail-order sales such as data broadcasting. No need to prepare. Also, broadcast stations and mail order companies can carry out mail order sales using a network for mail order programs that are not data broadcasts (conventional).

  In this embodiment, since the broadcast schedule 110 of the mail-order program and the content reproduction schedule 124 of the product information content 125 are synchronized, when the viewer has a product that he / she is interested in while watching the program, the viewer The network terminal 105 automatically displays the product information of the product. Therefore, the viewer can easily select a desired product for purchase by simply pressing the purchase candidate button 127 during the program. At this time, even if the purchase candidate button 127 is pressed, the purchase procedure does not proceed during the program, so there is no need to interrupt the viewing of the program.

  Furthermore, in this embodiment, the viewer performs the purchase procedure by operating the viewer network terminal 105 instead of the broadcast receiver 106. Further, since the product information of purchase candidates necessary for the purchase procedure is stored in the viewer network terminal 105, the purchase procedure can be performed at a place unrelated to the installation location of the broadcast receiver 106 after the program broadcast ends. It becomes possible.

  Next, a second embodiment of the present invention will be described in detail with reference to FIGS. Portions similar to those in the first embodiment are denoted by the same reference numerals and description thereof is omitted.

  FIG. 5 is a diagram showing a configuration of a mail order system in the second embodiment of the present invention. As shown in FIG. 5, in this embodiment, the linked service center server 104 in the first embodiment replaces the linked service center server 113.

FIG. 6 is a diagram showing the registration information 128 and the interlocking service center server 113 according to the second embodiment of the present invention. In this example, the registration information 128 includes detailed information indicating product characteristics and the like in addition to the product name, product price, and purchase page address.
Then, the linked service center server 113 creates the product information content 130 and the product detail page 131 based on the registration information 128. In the product detail page 131, in addition to the product name and product price, detailed description of product features, sales points, etc., address information for connecting to the product purchase page 120 of the mail order site, and related product information and advertisements, etc. At least one of them. In addition, the product information content 130 reproduced on the viewer network terminal 105 during the program includes a product name, a product price, an overview of the product, and address information for connecting to the product detail page 131.
The reproduction schedule 124 is produced in the same manner as in the first embodiment. Further, the reproduction program 129 is described so that after the program ends, the viewer network terminal 105 executes processing for connecting the product selected as a purchase candidate to the corresponding product detail page 131 of the linked service center server 113.

  FIG. 7 is a flowchart showing the flow of processing by the mail order system in Embodiment 2 of the present invention. Hereinafter, a part of the processing similar to that in the first embodiment will not be described.

  In this embodiment, when the linked service center server 113 receives provision of the registration information 128 from the mail order server system 103, it creates a product detail page 131 (step S18), and subsequently generates product information content 130 (step S5). ).

  After the broadcast of the mail-order program, the viewer network terminal 105 uses the address information included in the product information content 130 for the purchase candidate product stored by the playback program 129 to the product detail page 131 of the linked service center server 113. Connect (step S19).

In response to access to the product detail page 131 from the viewer network terminal 105, the linked service center server 113 transmits the detail page 131 of the corresponding product to the viewer network terminal 105 (step S20).
Since the product detail page 131 includes address information for connecting to the product purchase page 120 of the mail order site, the viewer looks at the product detail page 131 displayed on the viewer network terminal 105 and needs it. Accordingly, the product is connected to the product purchase page 120 (step S16), and the product purchase procedure is performed at the mail order site (step S17).

  In the present embodiment described above, the linked service center server 113 generates the product detail page 131 as a page that can be browsed on the Internet, and the playback program 129 of the viewer network terminal 105 is an Internet browser (not shown). May be displayed to display a desired product detail page 131. In that case, by connecting the address of the product purchase page 120 of the mail order site as a hyperlink on the product detail page 131, the connection processing to the mail order server system 103 using the reproduction program 129 may be omitted. it can. Further, hyperlinks related to the purchase of related products may be described on the product detail page 131.

  As described above, according to the present embodiment, the product name and the product overview are displayed on the viewer network terminal 105 in conjunction with the broadcast of the mail-order program, so even if the program cannot be viewed, You can get an overview of the products introduced in the program. That is, the mail orderer has an effect of increasing the number of customers. Here, the information displayed in the program is an outline, and the viewer can check the product detail page 131 later for only the products that he / she is interested in. Therefore, the communication data amount of the viewer network terminal 105 can be reduced. is there.

  Furthermore, according to the present embodiment, the product detail page 131 can provide related product information, advertisement information, and the like of purchase candidate products that could not be introduced to the viewer by broadcasting. Therefore, there is an effect that the range of product selection is further widened for the viewer, and for the business operator managing the linked service center server 113, income such as an advertisement distribution fee can be obtained in addition to the linked service fee.

  In addition, each processing by the mail order system in the first and second embodiments includes the program distribution device 101, the mail order terminal 102, the mail order server system 103, the linked service center servers 104 and 113, the viewer network terminal 105, or the broadcast reception. The program is executed by a computer program of the machine 106. The above program is recorded on an optical recording medium, a magnetic recording medium, a magneto-optical recording medium, or a recording medium such as a semiconductor, and is loaded from the above recording medium. Alternatively, it may be loaded from an external device connected via a predetermined network.

  The above-described embodiment is an example of a preferred embodiment of the present invention. The embodiment of the present invention is not limited to this embodiment, and various modifications may be made without departing from the scope of the present invention. Is possible.

It is a block diagram which shows the structure of the mail order system in Example 1 of this invention. It is a block diagram which shows the mail order server system of Example 1 of this invention. It is a figure which shows the cooperation service center server of Example 1 of this invention. It is a flowchart which shows the flow of the process by the mail order system in Example 1 of this invention. It is a block diagram which shows the structure of the mail order system in Example 2 of this invention. It is a figure which shows the cooperation service center server of Example 2 of this invention. It is a flowchart which shows the flow of the process by the mail order system in Example 2 of this invention. It is a block diagram which shows the conventional mail order system.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Mail order system 101 Program distribution apparatus 102 Mail order company terminal 103 Mail order server system 104,113 Interlocking service center server 105 Viewer network terminal 106 Broadcast receiver 107 Program material 108 Product information 109,128 Registration information 110 Broadcast schedule 111 Interlocking content 112 Program broadcast 120 Product purchase page 121 Product information server 122 Purchase button 123 Payment system 124 Content playback schedule 125,130 Product information content 126,129 Playback program 127 Purchase candidate button 131 Product detail page 200 Network

Claims (13)

A broadcast receiver for receiving and displaying a mail-order program broadcast, a mail-order server for storing product purchase information for purchasing an introductory product introduced in the mail-order program, and a product information content related to the introductory product A mail order system having a linked service center server and a viewer network terminal operated by a viewer,
The mail order server
Purchase information storage means for storing product purchase information for purchasing the introduction product;
In response to an acquisition request from the viewer network terminal, the purchase information transmission means for transmitting the product purchase information,
The linked service center server
Linked content storage for storing linked content including product information content indicating the introduced product and a content reproduction schedule synchronized with a broadcast schedule in a mail-order program displayed by the broadcast receiver in association with each mail-order program Means,
Linked content transmitting means for transmitting the linked content,
The viewer network terminal is:
Linked content receiving means for receiving the linked content in advance before the mail order program starts ,
When the mail order program is started, the product information content included in the received linked content is displayed in synchronization with the broadcast schedule in the mail sold program based on the content reproduction schedule included in the received linked content. Product information content display means;
When the product information content is displayed , the product information content displayed together with the product information content of the user of the viewer network terminal indicates the input of information indicating that the introduction product indicated by the product information content is a purchase candidate. A purchase candidate storage unit that receives information indicating that the introduction product is a purchase candidate and receives information according to an operation of selecting a predetermined location, and stores information indicating the introduction product as the purchase candidate;
Purchasing information acquisition request means for transmitting an acquisition request for product purchase information of the introduced product as the purchase candidate to the mail order server based on the content reproduction schedule ;
A mail order system characterized by comprising: A mail order server for storing product purchase information for purchasing an introduced product introduced in a mail order program, a linked service center server for storing product information content related to the introduced product, and a viewer network terminal operated by the viewer A mail order system comprising:
The mail order server
Purchase information storage means for storing product purchase information for purchasing the introduction product;
In response to an acquisition request from the viewer network terminal, the purchase information transmission means for transmitting the product purchase information,
The linked service center server
Linked content that stores product information content indicating an overview of the introduced product and linked content including a content reproduction schedule synchronized with a broadcast schedule in a mail-order program displayed by the broadcast receiver in association with each mail-order program Content storage means;
Linked content transmitting means for transmitting the linked content;
Detailed information storage means for storing product detailed information indicating detailed contents of the introduced product in association with the introduced product ;
In response to an acquisition request from the viewer network terminal, detailed information transmission means for transmitting the product detailed information,
The viewer network terminal is:
Linked content receiving means for receiving the linked content in advance before the mail order program starts ,
When the mail order program is started, the product information content included in the received linked content is displayed in synchronization with the broadcast schedule in the mail sold program based on the content reproduction schedule included in the received linked content. Product information content display means;
When the product information content is displayed , the product information content displayed together with the product information content of the user of the viewer network terminal indicates the input of information indicating that the introduction product indicated by the product information content is a purchase candidate. A purchase candidate storage unit that receives information indicating that the introduction product is a purchase candidate and receives information according to an operation of selecting a predetermined location, and stores information indicating the introduction product as the purchase candidate;
Based on the detailed storage area information for specifying the storage area of the product detail information included in the product information content, the acquisition request for the product detail information of the introduced product as the purchase candidate is transmitted to the linked service center server. Detailed information acquisition request means;
Product purchase of the introduction product as the purchase candidate based on the purchase storage area information for specifying the storage area of the product purchase information included in the product detailed information received from the linked service center server in response to the acquisition request Purchase information acquisition request means for transmitting an information acquisition request to the mail order server;
A mail order system characterized by comprising: The detailed information storage means includes
The mail order system according to claim 2, wherein the detailed product information including at least one of related product information and advertisement of the introduced product is stored. A program distribution device that broadcasts the mail order program; and a mail order terminal managed by a distributor that sells the introduction product;
The program distribution device includes:
Broadcast schedule transmission means for transmitting broadcast schedule information of the mail order program to the linked service center server,
The mail order company terminal is
Product information transmitting means for transmitting information related to the introduced product to the linked service center server,
The linked service center server
4. The system according to claim 1, further comprising linked content generation means for receiving the broadcast schedule information and the information related to the introduced product and generating the linked content based on the received information. 5. The mail order system described. The purchase information acquisition request means includes
5. The mail order according to claim 1, wherein after the broadcast of the mail order program ends, an acquisition request for product purchase information of the introduced product as the purchase candidate is transmitted to the mail order server. system.   The viewer network terminal stores a time when information indicating that the introduction product indicated by the product information content is a purchase candidate is selected by selecting a predetermined location included in the product information content. The mail order system according to any one of claims 1 to 5, wherein information is transmitted to the mail order server. A viewer network device connected to the network,
Linked content receiving means for receiving linked content including product information content indicating an introductory product in advance before the start of the mail order program and a content reproduction schedule synchronized with the broadcast schedule in the mail order program displayed by the broadcast receiver;
When the mail order program is started, the product information content included in the received linked content is displayed in synchronization with the broadcast schedule in the mail sold program based on the content reproduction schedule included in the received linked content. Product information content display means;
When the product information content is displayed , the product information content displayed together with the product information content of the user of the viewer network terminal indicates the input of information indicating that the introduction product indicated by the product information content is a purchase candidate. A purchase candidate storage unit that receives information indicating that the introduction product is a purchase candidate and receives information according to an operation of selecting a predetermined location, and stores information indicating the introduction product as the purchase candidate;
Purchasing information acquisition request means for transmitting an acquisition request for product purchase information of the introduced product as the purchase candidate to the mail order server based on the content reproduction schedule ;
A viewer network terminal characterized by comprising: A viewer network device connected to the network,
Linked content receiving means for receiving linked content including product information content indicating an introductory product in advance before the start of the mail order program and a content reproduction schedule synchronized with the broadcast schedule in the mail order program displayed by the broadcast receiver;
Detailed area storage means for storing detailed storage area information for specifying an area on the network in which product detailed information that is detailed information related to the contents of the product is stored in association with the introduction product ;
When the mail order program is started, the product information content included in the received linked content is displayed in synchronization with the broadcast schedule in the mail sold program based on the content reproduction schedule included in the received linked content. Product information content display means;
When the product information content is displayed , the product information content displayed together with the product information content of the user of the viewer network terminal indicates the input of information indicating that the introduction product indicated by the product information content is a purchase candidate. A purchase candidate storage unit that receives information indicating that the introduction product is a purchase candidate and receives information according to an operation of selecting a predetermined location, and stores information indicating the introduction product as the purchase candidate;
Based on the detailed storage area information, product detail request means for sending an acquisition request for product detail information of the product as the purchase candidate to the network;
Upon receiving product detail information from the network in response to the acquisition request, purchase for specifying an area on the network in which product purchase information for purchasing the product is stored from the received product detail information Product purchase requesting means for extracting storage area information, and sending an acquisition request for product purchase information of the product as the purchase candidate to the network based on the extracted purchase storage area information;
A viewer network terminal characterized by comprising: Wherein the information indicating that the purchase candidate introduced products indicated by the product information content stored the input time by position before Kisho constant is selected, and transmits the time information to the mail order server The viewer network terminal according to claim 7 or 8 . A broadcast receiver for receiving and displaying a mail-order program broadcast, a mail-order server for storing product purchase information for purchasing an introductory product introduced in the mail-order program, and a product information content related to the introductory product A mail order method using a linked service center server and a viewer network terminal operated by a viewer,
Linked content in which the viewer network terminal includes product information content indicating the introduced product in advance before starting the online sales program and a content reproduction schedule synchronized with the broadcast schedule in the online sales program displayed by the broadcast receiver Linked content receiving step for receiving the linked content from the linked service center server;
When the viewer network terminal starts the mail order program , the viewer network terminal is included in the received linked content in synchronization with the broadcast schedule in the mail order program based on the content reproduction schedule included in the received linked content. and product information content display step of displaying the product information content,
When the viewer network terminal displays the product information content, an input of information indicating that the introduction product indicated by the product information content is a purchase candidate is displayed together with the product information content of the user of the viewer network terminal. The purchase candidate that receives the information indicating that the introduction product indicated by the product information content is selected as a purchase candidate according to an operation of selecting a predetermined location and stores the information indicating the introduction product as the purchase candidate in the terminal. Storage process;
A purchase information acquisition request step in which the viewer network terminal transmits an acquisition request for product purchase information for purchasing the introduction product as the purchase candidate to the purchase server based on the content reproduction schedule ;
The mail order method characterized by having. A mail order server for storing product purchase information for purchasing an introduced product introduced in a mail order program, a linked service center server for storing product information content related to the introduced product, and a viewer network terminal operated by the viewer A mail order method using
The viewer network terminal includes product information content indicating an outline of the introduced product in advance before starting the mail order program, and a content reproduction schedule synchronized with a broadcast schedule in the mail order program displayed by the broadcast receiver. A linked content receiving process for receiving linked content;
When the viewer network terminal starts the mail order program , the viewer network terminal is included in the received linked content in synchronization with the broadcast schedule in the mail order program based on the content reproduction schedule included in the received linked content. and product information content display step of displaying the product information content,
When the viewer network terminal displays the product information content, an input of information indicating that the introduction product indicated by the product information content is a purchase candidate is displayed together with the product information content of the user of the viewer network terminal. The purchase candidate that receives the information indicating that the introduction product indicated by the product information content is selected as a purchase candidate according to an operation of selecting a predetermined location and stores the information indicating the introduction product as the purchase candidate in the terminal. Storage process;
The viewer network terminal is selected as the purchase candidate based on detailed storage area information for specifying a storage area of the product detailed information registered in association with the introduction product included in the product information content. A detailed information acquisition request step of transmitting an acquisition request for product detailed information of the introduced product to the linked service center server;
The purchase candidate based on the purchase storage area information for specifying the storage area of the product purchase information included in the product detail information received from the linked service center server in response to the acquisition request by the viewer network terminal A purchase information acquisition request step for transmitting an acquisition request for product purchase information of the introduced product to the mail order server;
The mail order method characterized by having. The detailed product information is
The mail order method according to claim 11 , comprising at least one of related product information and advertisements of the introduced product. The viewer network terminal stores the time at which the information indicating that the purchase candidate introduced products the product information content indicates is input by the position of the front Kisho constant is selected, the the time information Store The mail order method according to claim 10, further comprising a step of transmitting to a server.

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