KR100774935B1 - Method and system for homeshopping by using a TV - Google Patents

Abstract

Home shopping system using TV and method thereof are provided when the user is watching a TV program (general TV, Internet TV, cable / satellite / airwave) when the currently displayed broadcast program is a regular broadcast. If the furniture / home appliances placed in the photographed broadcast set and the currently displayed broadcast program are commercials, the advertisements can be purchased in real time through the Internet.

TV, Internet, Home Shopping, Server System, Broadcasting Station, Advertising, Regular Broadcast, Real Time, Drama, Shopping Mall

Description

Home shopping system using T-V and its method {Method and system for homeshopping by using a TV}             

1 is a view schematically showing the configuration of a general Internet TV,

2 is a view showing a connection configuration of a home shopping system using a TV according to the present invention;

3 is a flowchart illustrating an operation of a home shopping method using a TV according to the present invention;

4 is a view showing a flow of purchasing a piece of furniture arranged in the set of the drama during TV drama broadcasting, Figure 4a is a view showing a drama scene currently displayed on the TV monitor, 4B is a screen displayed when switching to the Internet mode according to a user's key operation on the screen as shown in FIG. 4A. FIG. 4C is a corresponding set selected when the user selects a set on the screen shown in FIG. 4B and a plurality of arranged in the set. FIG. 4D is a view showing three-dimensional display of furniture and home appliances. When a product is selected from among furniture and home appliances displayed on the screen as shown in FIG.

FIG. 5 is a view illustrating a process of purchasing all props worn by a cast selected by a user from among all casts appearing in the drama when the TV drama is broadcasted. FIG. 5A is a view of the screen of FIG. 4B. When a user selects a desired cast among a plurality of casts, a detailed information display screen about the selected cast, FIG. 5B is a detailed information display screen about the clothes when the user selects a costume worn by the cast on the screen as shown in FIG.

FIG. 6 is a diagram illustrating a flow of purchasing a corresponding advertisement product during a TV CF commercial, in which FIG. 6A is an advertisement screen currently displayed on a TV monitor, and FIG. 6B is according to a user's key manipulation in the advertisement screen of FIG. 6A. 6C is a screen displaying a plurality of product types related to the corresponding advertisement product when switching to the Internet mode, and FIG. 6B is a screen displaying detailed information about the corresponding product selected when the user selects one product type from the screen of FIG. 4B,

<Explanation of symbols for the main parts of the drawings>

10: TV 20: data transmission and reception device

30: server system 40: shopping mall

50: key input unit

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a home shopping system using TV (hereinafter referred to as TV) and a method thereof, which is worn by an entertainer who is appearing on the air while watching TV broadcast (general TV, Internet TV, cable / satellite / airwave). The present invention relates to a home shopping system using a TV and a method for purchasing real-time props, furniture placed on a broadcast set, and an advertisement product through an internet network.

In general, as communication interests increase, PC communication TVs having a communication function, that is, a TV broadcasting program having a function of watching TV broadcasting programs in a PC, and an Internet TV including a part of a PC for internet access in a TV are included. It is rapidly spreading. Internet TV is equipped with Internet access function in TV configuration. It not only displays the TV broadcasting signal received through antenna or cable and satellite, but also connects to the Internet through modem to search and search various information. It is a TV that can be provided from the system.

Currently, broadcasting stations are currently operating product commercials, which are set between one program and another. In particular, some cable broadcasting may operate a home shopping channel to perform product advertisement.

In addition, each company operates its own home page on the Internet to advertise products manufactured by the company and the company, and now cyber shopping through the home pages on the Internet is also active. If you advertise through broadcast advertising or newspapers / magazines, you often specify your company's URL (Uniform Resource Locator).

The URL is a standard information location expression method for uniformly expressing a method of obtaining a location (protocol) of a large number of information or data on the Internet, and a general TV or Internet TV access method uses a telephone line to display a program signal that a user wants to watch. It transmits and receives a modem through predetermined communication means.

FIG. 1 is a diagram schematically illustrating a configuration of a general Internet TV. Referring to FIG. 1, a tuner tunes a frequency corresponding to one channel selected by a user among a plurality of TV broadcast signals received through an antenna. (1) and P / V separation unit (2) and P / V separation unit for separately outputting each of the extracted signals after extracting the video signal and the audio signal from the TV broadcast signal received through the tuner (1) After demodulating and amplifying the audio signal among the signals output from the unit 2 and outputting the audio signal through the speaker, and the video signal output from the P / V separation unit 2, the TV monitor (CRT) Received through the modem unit 6 and the modem unit 6 for transmitting and receiving data (information) by being connected to a communication dedicated line such as a public communication network (PSTN) and a trunk line Convert various data into display format and display on TV monitor. And a microprocessor 8 for changing the mode according to the user's selection and controlling the TV broadcast signal reception and Internet connection in accordance with the selected mode.

The Internet TV having such a configuration normally outputs a TV broadcast signal (video and audio signal) received through an antenna or a cable onto the TV monitor when the user selects the TV reception mode. When switched to the Internet mode, the monitor output of the broadcast signal received under the control of the microprocessor 8 is blocked, and the modem unit 6 is connected to the Internet network to control the modem unit 6 through the Internet network. Display various search information received on the TV monitor.

However, if a user wants to purchase clothes, shoes, various accessories, and furniture arranged in each set while the user is watching TV using such an Internet TV, check the company of the corresponding product and check the corresponding product. There is a cumbersome problem that a user must visit a dealer to sell and buy in person.

In addition, even when an advertisement of a product to be purchased is broadcasted in a TV commercial, there is a cumbersome and complicated problem of visiting and purchasing a dealer who directly sells the corresponding product.

In addition, when the product to be purchased is broadcast during the TV broadcast as described above, first check the home page of the company where the product is manufactured, and when the homepage is confirmed, the user connects to the corresponding homepage and performs shopping. , It does not matter if the user knows the homepage of the product, but if the user does not know the homepage of the company, in order to check the homepage of the company, it is necessary to check the homepage address using a search engine, etc. Is caused.

In addition, most users feel the highest purchase desire when advertising a product that is aired through a TV commercial. Due to the above-mentioned problems, a large problem that does not satisfy a purchase desire and a conventional product advertisement are broadcast programs. It is placed between the program and the broadcast program and its advertising time is very short, which causes a problem that the advertising effect on the product is degraded, which has a great influence on the sales performance of the product manufacturer.

Accordingly, the present invention has been made to solve the above-mentioned problems according to the prior art, the object of the present invention is worn by the entertainer who is appearing on the broadcast while the user watching TV broadcast (general TV, Internet TV, cable / satellite / public wave) The present invention provides a home shopping system using a TV that enables a user to purchase real-time props and furniture or advertisement products arranged in a broadcast set through an internet network.

Another object of the present invention is to provide a home shopping method using a TV corresponding to the operation of the home shopping system.

A home shopping system using a TV according to the present invention for achieving the above object is characterized in that, in a home shopping system using a TV, when the Internet mode is converted during TV broadcasting, the current broadcast program-related detailed information request signal is transmitted to one network. Data transmission and reception means for transmitting through the network, receiving all broadcasting related information provided through a network, and outputting the same to a TV; a) receiving all broadcasting-related data from a broadcasting station in real time and constructing a DB; b) searching for the corresponding request information according to various information request signals related to the currently broadcast program transmitted through a network by the data transmitting and receiving means; It consists of information providing means for transmitting to the transceiver.

In addition, another feature of the home shopping system according to the present invention is a home shopping system using a TV, comprising: key input means for providing an internet mode selection signal of the TV and a program related detail information request signal; Transmitting the broadcast program related information request signal currently being broadcast through one network when converting the internet mode according to the internet mode selection signal of the key input means, and receiving the broadcast program related information provided through the network and outputting it to the TV. Data transmission and reception means; a) receiving all broadcasting-related data from a broadcasting station in real time, constructing a DB, and b) retrieving the corresponding information according to the corresponding broadcasting program-related information request signal transmitted through a network from the data transmission / reception means and transmitting the data to the data transmission / reception apparatus. It consists of information providing means.

In addition, according to another aspect of the home shopping system according to the present invention, in a home shopping system using a TV and a shopping mall, when the Internet mode is changed during TV broadcasting, the request information of the currently broadcast program information and the broadcast program detail information Data transmission / reception means for transmitting one product purchase selection signal and user data of the product purchaser through one network, and receiving all broadcasting related information and product purchase result information provided through the network and outputting the same to a TV; a) receiving all broadcasting-related data from a broadcasting station in real time and constructing a DB; b) searching for and transmitting the corresponding information to the data transmitting / receiving apparatus according to a broadcasting program broadcasting-related information request signal transmitted from the data transmitting / receiving means through a network; and c) information providing means for providing a broadcasting related product purchase selection signal and the user data transmitted from the data transmitting and receiving means to a predetermined shopping mall and receiving the purchase result data from the shopping mall and transmitting the data to the data transmitting and receiving means. .

In addition, another feature of the home shopping system according to the present invention is a home shopping system using a TV and a shopping mall,

Key input means for wirelessly providing the Internet mode selection signal, a broadcast related information request signal, and a one-product purchase selection signal; When converting the Internet mode according to the Internet mode selection signal of the key input means, the detailed information request signal related to the broadcast program currently being broadcasted, the purchase selection signal according to the broadcast-related daily product purchase selection signal, and the user data of the one product purchaser are worked. Data transmission and reception means for transmitting through a network and receiving all broadcasting related information and product purchase result information provided through a network and outputting the same to a TV; a) receiving all broadcasting-related data from a broadcasting station in real time and constructing a DB; b) searching for the required information according to the broadcasting program-related detailed information request data transmitted from the data transmitting / receiving means to the data transmitting / receiving apparatus. And c) information providing means for providing the broadcasting related product purchase selection data and the user data transmitted from the data transmitting and receiving means to a predetermined shopping mall and receiving the purchase result data from the shopping mall and transmitting the data to the data transmitting and receiving means. have.

In addition, the home shopping method using a TV according to the present invention is characterized in that, in the home shopping method using a TV, a data transmitting and receiving device, a server system, all the broadcasting-related data provided by each broadcasting station in real time to the server system Making a step; Requesting detailed information about the currently broadcast TV broadcast program from the server system when the Internet mode is changed from the TV reception mode; Retrieving the corresponding information according to the request for detailed information related to the broadcast program from a DB and transmitting the information to the data transmitting and receiving apparatus; And displaying detailed information related to a broadcast program transmitted from the server system on the TV screen.

In addition, another feature of the home shopping method according to the present invention comprises the steps of: database for all broadcasting-related data provided in real time from each broadcasting station; Determining a type of a broadcast program currently being broadcast when the Internet mode is changed from the TV reception mode; Requesting detailed information related to a corresponding broadcast program according to the determination result; Retrieving the corresponding information according to the request for the detailed program related information from the DB, and displaying the retrieved detailed information related to the current broadcast program on the TV screen.

In addition, another feature of the home shopping method according to the present invention comprises the steps of: making a database of all broadcasting-related data provided in real time from each broadcasting station; Determining a type of a broadcast program currently being broadcast when the Internet mode is changed from the TV reception mode; Requesting detailed information about a corresponding advertisement product to be broadcasted if the broadcast program currently being broadcasted is an advertisement as a result of the determination; Retrieving corresponding information according to a request for detailed information about the corresponding commercial product from a DB, and displaying the retrieved detailed information on the TV screen; Selecting one product to purchase from the displayed advertisement product-related detailed information; And transmitting the purchase request data about the selected one product and the user data about the buyer to the shopping mall.

Hereinafter, a home shopping system using a TV according to the present invention will be described in detail with reference to the accompanying drawings.

FIG. 2 is a diagram illustrating a connection configuration of a home shopping system using a TV according to the present invention. Referring to FIG. 2, the configuration thereof includes a TV 10, a key input unit 50, a data transmission / reception apparatus 20, and a server. System 30, shopping mall 40.

The TV 10 may be a general TV or an Internet TV, a cable / airwave / satellite TV. ,

The key input unit 50 includes a wireless remote controller or a wireless keyboard using infrared or RF signals, and provides the TV 10 with a key input signal for selecting a TV reception mode or an Internet connection mode.

The shopping mall 40 performs product commerce with the user according to the user data purchased from the server system 30 and the daily product purchase data.

The server system 30 receives all broadcasting related data provided in real time from a broadcasting station and makes a database. The server system 30 searches for a corresponding data in a database and provides the data to the data transmitting and receiving device 20 according to the information request from the data transmitting and receiving device 20. In addition, the user data is requested from the shopping mall 40 to the data transmitting and receiving device 20 according to a user data request, and the user data provided from the data transmitting and receiving device 20 is provided to the shopping mall 40.

The data transmission / reception apparatus 20 transmits a corresponding request signal to the server system 30 when a user requests various data related to broadcasting in the Internet access mode, and transmits various kinds of broadcasting related data provided from the server system 30 to the TV 10. It outputs and provides the corresponding user data to the server system 30 when user data is requested from the server system 30. Here, the data transmission and reception apparatus 20 includes a smart card reader for providing user data to the server system 30, and a modem or a LAN card is used as a communication means for connection and data transmission and reception with the server system 30. It is provided with a printer connection terminal for printing a variety of broadcast-related information displayed on the TV (10).

In addition, the data transmission and reception apparatus 20 includes an infrared sensor or an RF processing module for receiving and processing an infrared signal or an RF signal provided to switch the Internet access mode from the key input unit 50.

The operation and method of a home shopping system using a TV having such a configuration will be described in detail and step by step with reference to the accompanying drawings.

3 is a flowchart illustrating an operation of a home shopping method using a TV according to the present invention.

First, detailed information for each broadcast program provided in real time from a broadcasting station and detailed information about a product are received by the server system 20 to form a database (S101). At this time, the detailed information is databased for each time set by the broadcasting station and for each broadcast program corresponding to the time.

Detailed information about each broadcast program includes detailed information about a broadcasting cast member, sponsored product information such as clothes, shoes, and various accessories worn by the cast members, and detailed information on each sponsored product information.

For example, if the broadcast program is a drama, the faces of all the cast members who appear in the drama, set information on which the drama was filmed, various furniture information placed on the set, personal information about the cast members, costumes sponsored by the cast members, Shoes, various accessories product information, and detailed information such as each costume, shoes and accessories information.

In addition, when the broadcast program is a commercial, the type of the product to be advertised, detailed information about each product, and the like.

While the user is watching TV in the state of the TV broadcasting reception mode in the state in which the database operation of the information is completed as in step S101 (102), the key input unit 50 shown in FIG. In operation S103, it is determined whether a mode switch signal has been received.

As a result of the determination, when the mode switching signal is received from the key input unit 50, the TV 10 switches from the TV broadcast reception mode to the Internet connection mode, and the data transmission / reception apparatus 20 is connected to the server system 30. (S104). At this time, the key selection of the key input unit 50 for switching from the TV reception mode to the Internet mode, if the TV 10 is a general TV (satellite, cable, over-the-air broadcasting) a plurality of key matrix of the key input unit 50 The Internet mode switching key may be selected to switch to the Internet mode, or the TV screen may be automatically switched to the Internet mode by using a selection key, that is, a click key of the key input unit 50. In addition, when the TV 10 is an Internet TV, since the TV broadcast is performed through the Internet, that is, in the Internet mode, the TV 10 screen may be clicked using a click key like a mouse. .

Subsequently, the data transmission / reception apparatus 20 requests the server system 30 for corresponding information corresponding to the type of broadcast program currently being broadcast (S105).

The server system 30 searches for the related information corresponding to the type of the broadcast program in the database according to the request of the broadcast program related information from the data transmitting and receiving device 20 (S106). At this time, the classification of the broadcast program is determined according to the start time and end time for each broadcast program provided by each broadcasting station in real time, which detects the time at which the Internet mode switching key input signal is provided through the key input unit 50. The controller determines a preset broadcast program corresponding to the detected time. That is, when switching from the TV reception mode to the Internet mode, the server system 30 compares the current time with the start time and end time of each preset broadcast program to determine the type of broadcast program currently being broadcast.

When the search for the detailed information related to the broadcast program is completed, the program related information is transmitted to the data transceiver 20, and the data transceiver 20 transmits the broadcast program related information transmitted from the server system 30 to the TV. The display on the monitor (S107). Here, the broadcast program related information may be video information or audio information. In case of video information, the broadcast program related information is transmitted to a TV through a video connection line shown in FIG. 2 and displayed on a monitor. There is an audio line to output to the TV speaker.

Subsequently, the data transmission / reception apparatus 20 determines whether the user selects one product to be purchased, that is, whether the selection signal for one product has been received through the remote controller or the keyboard among detailed information about the currently broadcast program displayed on the TV monitor. It is determined (S108).

As a result of the determination, when one product to be purchased is selected, the data transmitting and receiving device 20 requests the server system 30 for detailed information about the selected corresponding product (S109), and the data transmitting and receiving device 20 receives the server system 30. In operation S110, detailed information about the corresponding product selected by the user transmitted from the user is received and displayed on the TV 10 monitor.

Subsequently, the data transmission / reception apparatus 20 determines whether a purchase selection signal for purchasing the corresponding product is received through the key input unit 50 (S111), and when the purchase selection signal is received, the purchase information for the corresponding product and The user data read from the smart card is transmitted to the server system 30 through the smart card reader (not shown) in the data transmitting and receiving device 20 (S112).

Subsequently, the server system 30 transmits the purchase information about the one product received from the data transceiver 20 and the user data for purchasing the corresponding product to the shopping mall 40 (S113).

Therefore, the shopping mall 40 delivers the corresponding product to the corresponding user by using the purchase information and the user data transmitted from the server system 30, thereby making a purchase transaction for the product. In this case, the payment for the purchase of the product selected by the user may be made through online payment through the server system 30 in the same manner as the payment processing method during a normal home shopping, and may be paid upon delivery of the product according to a user's request. . In the case of payment at the time of product delivery, it is determined that there is no problem because the user data is managed in the shopping mall 40.

The home shopping method using the TV according to the present invention will be described in an easy-to-understand manner for each broadcasting program.

A case in which the broadcast program currently being broadcasted is a drama will be described with reference to FIGS. 2 and 4.

 4 is a view showing a flow of purchasing a piece of furniture arranged in the set of the drama set during the TV drama broadcast in the present invention. Here, FIG. 4A is a view showing a drama scene currently displayed on a TV monitor, FIG. 4B is a screen displayed when switching to the Internet mode according to a user's key manipulation on the screen as shown in FIG. 4A, and FIG. 4C is a screen shown in FIG. 4B. 3D display of the selected set and a plurality of furniture arranged in the set when the user selects a set, FIG. 4D is a diagram illustrating the bed when the bed is selected among the furniture displayed on the screen as shown in FIG. Detailed information is displayed on the screen.

First, when the user inputs a mode switching signal through the key input unit 50 while watching a drama broadcast as shown in the display screen of FIG. 4A, the TV 10 switches from the TV reception mode to the Internet access mode. At this time, in response to the mode change, the data transmission / reception apparatus 20 requests detailed information about the drama currently being broadcast to the server system 30.

Therefore, the server system 30 retrieves detailed information related to the drama currently being broadcast from the data transmitting and receiving device 20 from the D / B and displays the detailed information on the TV 10 monitor through the data transmitting and receiving device 20 as shown in FIG. 4B. will be. As shown in FIG. 4B, detailed information related to the drama broadcast includes various set screens for each place where the drama is photographed, and a plurality of celebrity photograph information appearing in the drama. Here, the various set screens for each place are 3D screens, and the celebrity face is a snapshot.

Further, the detailed information on the displayed drama includes drama broadcasting start and end time information, the name of a broadcasting station on which the drama is broadcast, and the title of the drama.

When the user selects one set of the plurality of sets through the key input unit 50 while the screen as shown in FIG. 4B is displayed, the data transmission / reception apparatus 20 may provide the server system 30 with detailed information about the set selected by the user. To).

The server system 30 retrieves detailed information about the corresponding set selected by the user according to the request of the data transmitting / receiving device 20 from the D / B and displays the data on the TV 10 monitor through the data transmitting / receiving device 20. Display together. That is, when the screen displayed on FIG. 4C is displayed, the configuration of the set selected by the user is displayed in 3D on one side of the screen, and the types of various furniture and appliances placed in the set are displayed in 3D on the other side.

As shown in FIG. 4C, the user selects (clicks) a piece of furniture to be checked or purchased through the key input unit 50 while the set and various furniture and home appliances arranged in the set are displayed.

When a product is selected, that is, a furniture selection signal is received from the key input unit 50, the data transmitting and receiving device 20 transmits the detailed information request data about the product selected by the user to the server system 30.

The server system 30 searches the DB according to the detailed information request data about one product transmitted from the data transmitting and receiving device 20, retrieves the corresponding detailed information, and then sends the detailed information about the found product to the data transmitting and receiving device. 20 to send. Therefore, the data transmission / reception apparatus 20 displays detailed information about one product received from the server system 30 on the TV monitor as shown in FIG. 4D. In this case, as shown in FIG. 4D, one side of the screen displays a form of a product selected by the user in 3D, and detailed information about the product is displayed on the side of the product, that is, a manufacturer, a product model name, a price, and the like. The same information is displayed. In addition, on one side of the screen, all products arranged in the set of photographings selected by the user are displayed in three dimensions.

As shown in FIG. 4D, when the user checks detailed information about the selected product, the user clicks the purchase or purchase icon using the key input unit 50 to purchase, and if the user does not want to purchase the corresponding product, Click the screen selection icon to switch to the screen of FIG. 4C.

When the purchase or purchase icon is clicked on, the data transceiver 20 transmits purchase information of the corresponding product and user data read through the smart card reader to the server system. Accordingly, the server system 30 transmits the furniture purchase information and the user data transmitted from the data transmission / reception apparatus to the shopping mall 40, whereby the furniture is purchased.

Meanwhile, FIGS. 2 and 5 illustrate a configuration of each set in which the drama is photographed as shown in FIG. 4B and a case in which the user selects a celebrity through the key input unit 50 while a picture of the cast member of the drama is displayed. Let's look at it.

5 is a display screen in the process of purchasing all the props worn by the cast desired by the user among all the cast appearing in the drama during the TV drama broadcast, Figure 5a is a plurality of users on the screen 4b When a desired cast member is selected among the cast members, the detailed information display screen of the selected cast member, FIG. 5B is a detailed information display screen on the corresponding costume when the user selects a costume worn by the cast member on the screen as shown in FIG. 5A.

First, when the user inputs a mode switching signal through the key input unit 50 during the drama broadcasting as shown in the display screen of FIG. 4A, the TV 10 switches the mode from the TV reception mode to the Internet connection mode. At this time, in accordance with the mode change, the data transmitting and receiving device 20 is currently broadcasted to the server system 30, which requests detailed information about the drama.

Accordingly, the server system 30 retrieves detailed information related to the drama currently being broadcast from the D / B according to the request of the data transmitting and receiving device 20, and transmits the information to the TV 10 monitor through the data transmitting and receiving device 20 as shown in FIG. 4B. To display.

When the user clicks on one entertainer through the key input unit 50 while the screen as shown in FIG. 4B is displayed, the data transmission / reception apparatus 20 requests the server system 30 for detailed information about the corresponding entertainer selected by the user. do.

The server system 30 retrieves detailed information about the sea performer selected by the user according to the request of the data transmitting and receiving device 20 from the D / B, and displays the data on the TV 10 monitor through the data transmitting and receiving device 20. Display together. Here, referring to the screen of FIG. 5A, one side of the screen displays a celebrity photo selected by the user, and the other side displays personal information about the corresponding celebrity, and on another side of the screen, various clothes worn by the celebrity during drama shooting and Props are displayed in pictures. In addition, on the upper or lower side of the screen, the current time, the start time and end time of the drama, and the names of the directors and playwrights of the drama are displayed.

 Here, the personal information about the celebrity displayed on one side of the screen includes the real name, family information, date of birth, school of origin, blood type, debut information, appearance, CF photograph, motto, address information, and the like.

As shown in FIG. 5A, when the user clicks on a product to check detailed information about the product while the user information on the celebrity selected by the user and the clothes and accessory photographs worn by the celebrity are displayed, the data transceiving device 20 transmits request data about detailed information about one product selected by the user to the server system 30.

The server system 30 searches the DB according to the detailed information request data about one product transmitted from the data transmitting and receiving device 20, retrieves the corresponding detailed information, and then transmits the detailed information about the found product to the data transmitting and receiving device. Transfer to 20.

 Therefore, the data transmission / reception apparatus 20 displays detailed information about the corresponding product received from the server system 30 on the TV monitor as shown in FIG. 5B. At this time, if the user sees the displayed screen, the user side of the selected celebrity photos are displayed on one side of the screen, the user selected product picture and the detailed information about the product, that is, the product manufacturer, model name, size, color, product Material and coordination information are displayed. In this case, the start and end times of the drama, the director and the name of the playwright are also displayed on the upper part or the lower part of the screen.

After confirming the detailed information about the one product displayed as shown in Figure 5b, if you want to purchase, click on the purchase or purchase icon using the key input unit 50, on the contrary to purchase other products without wanting to purchase the corresponding product If you want to switch to the screen of Figure 5a by clicking the previous screen selection icon, and select another product. The subsequent operation is the same as the above operation. In addition, when the user selects the icon of the purchase inquiry, the data transmitting and receiving device 20 transmits data requesting detailed information about the purchasing method to the server system 30, and the server system 30 of the data transmitting and receiving device 20 According to the request, the corresponding information (detailed information on how to purchase the product) is displayed on the TV monitor through the data transceiver 20 (not shown).

When the purchase or purchase icon is clicked on, the data transceiver 20 transmits the purchase data of the corresponding product and the user data read from the smart card to the server system 30 through the smart card reader.

Therefore, the server system 30 transmits the corresponding product (clothing or prop) purchase information and user data transmitted from the data transmitting and receiving device 20 to the shopping mall 40, thereby making a purchase of the corresponding product. When the purchase is made, the server system 30 displays the result information indicating that the purchase is made on the TV monitor through the data transceiver 20.

Hereinafter, a shopping method for an advertisement product when the commercial is currently broadcasted on TV will be described with reference to FIGS. 2 and 6.

FIG. 6 is a diagram illustrating a flow of purchasing a corresponding advertisement product when a CF commercial is broadcasted. FIG. 6A is an advertisement screen currently displayed on a monitor of a TV. FIG. 6B is an Internet mode according to a user's key manipulation in the advertisement screen of FIG. 6A. 6C is a screen displaying detailed information on a corresponding product selected when the user selects a type of a product on the screen of FIG. 4B.

First, when a user inputs a mode switching signal through a key input unit 50 while a CF commercial is being performed on an Internet TV or a general TV as shown in FIG. 6A, the TV 10 switches the mode to the Internet in the TV receiving mode. Switch to mode. At this time, according to the mode change, the data transmitting and receiving device 20 requests detailed information about the corresponding product of the CF advertisement currently being broadcast to the server system 30. In this case, when the TV 10 is the Internet TV, since the mode state is the Internet access mode, the user may only click on the screen being broadcast using the key input unit 50.

Accordingly, the server system 30 retrieves detailed information related to the product currently being broadcasted from the data transceiver 20 from the D / B, and displays the detailed information on the TV 10 monitor through the data transceiver 20 as shown in FIG. 6B. do. At this time, when the screen is displayed, one side of the screen continuously displays a CF advertisement currently being broadcasted as a video or displays a corresponding advertisement picture. In addition, photographs are displayed so that the user can easily identify and identify the advertisement product introduction information, that is, various product types manufactured by the company.

When the user selects a product through the key input unit 50 while the screen as shown in FIG. 6B is displayed, the data transmission / reception apparatus 20 may display detailed information about the product selected by the user in the server system 30. To).

The server system 30 retrieves detailed information about the corresponding product selected by the user according to the request of the data transmitting and receiving device 20 from the D / B and displays the data on the TV 10 monitor through the data transmitting and receiving device 20. Display together. That is, when the screen displayed on FIG. 6C is displayed, detailed information about the product selected by the user is displayed on one side of the screen, and on the other side, various types of products manufactured by the corresponding product company are displayed on the photo. Here, the product name, size, date of manufacture, manufacturer and price information are displayed as text as detailed information about one product selected by the user.

As shown in FIG. 6C, in a state in which detailed information about one product selected by the user and each type of products are displayed, the user checks detailed information about the selected product and then, if he / she wants to purchase the corresponding product, the purchase icon is displayed in the key input unit 50. If you do not want to purchase the furniture on the contrary, select other products to check the details of other products and decide whether to purchase them.

When the purchase icon is clicked on, the data transceiver 20 transmits purchase information of the corresponding product and user data read through the smart card reader to the server system. Therefore, the server system 30 transmits the corresponding product purchase information and the user data transmitted from the data transmitting and receiving device to the shopping mall 40, thereby making a purchase of the corresponding product.

Although the above description applies only to dramas and commercials, it can be applied to all other broadcast programs. Also, only contents and furniture of advertisements and celebrity clothes and props arranged in the shooting set are described. You can use Contents to conduct e-commerce. In order for such electronic commerce to take place, the broadcasting station must provide all the detailed information on the corresponding part to the server system in real time.

Home shopping system and method using a TV according to the present invention as described above entertaining a broadcast performer when the user currently watching a broadcast program on the TV broadcast (general TV, Internet TV, cable / satellite / airwaves) is regular broadcast 'S clothing, props and furniture / appliance products placed on the broadcast set where the broadcast program was filmed, and if the currently displayed broadcast program is a commercial, the advertisement product can be purchased in real time through the Internet. There is an advantage to spread the culture of home shopping and e-commerce.

In addition, there is an effect that can promote the advertising of the company and all products manufactured by the company economically and effectively.

In addition, during TV broadcasting, that is, the user can make home shopping and e-commerce related to a product at a peak of a product purchase desire, thereby maximizing profit generation of a company.

In addition, the user can shop a variety of costumes and accessories of the recently popular celebrities in a quick time, there is an effect that you can purchase a desired product at a low price quickly through shopping.

Claims (90)

(a) a TV; (b) a mode switching signal for switching from a TV broadcast reception mode for outputting a broadcast program to an Internet access mode for purchasing a product included in the broadcast program and a purchase selection for the user to purchase and select a product included in the broadcast program; A key input unit generating a key input signal of a user including a signal; (c) receive a mode change signal from the key input unit, switch to the Internet access mode, access the server system, receive broadcast-related data on the currently broadcast program from the server system, and output the result to the TV; A data transmission / reception device configured to receive a purchase selection signal of the user from the key input unit and transmit purchase information and user data on a product selected by the user to the server system; (d) receiving and broadcasting broadcast related data of each broadcast program in real time from a broadcasting station, retrieving the broadcast related data of the broadcast program output through the TV from a database, and transmitting the data to the data transmitting and receiving apparatus; A server system for receiving the purchase information and the user data of the user from a data transceiver and transmitting the same to a shopping mall; And (e) a shopping mall that receives purchase information and user data from the server system and performs a payment and a purchase process of a product selected by the user, wherein the broadcasting related data includes photographing set screen information of each broadcasting program, Detailed information including product specifications, model number, price, color, and manufacturer information of furniture and household appliances arranged in the photographing set, personal information of entertainers appearing in each broadcast program, entertainers appearing in each broadcast program In the home shopping system using the TV including information on the clothes and accessories to wear, and the advertising product details, including product specifications, model number, price, color and manufacturer information of the product advertised in the commercial, said It is worn by furniture, home appliances, and entertainers who are introduced in broadcast programs output through TV. As the costumes and props, and home shopping method using a T V to buy a real-time user of the product, including the product advertised in commercials over the Internet, A first step of the server system receiving broadcast-related data of each broadcast program from the broadcast station and databaseting the broadcast-related data for each broadcast program; A second step in which the TV outputs a broadcast program in a TV broadcast reception mode; A third step of generating a mode change signal by the key input unit according to the user's selection; A fourth step in which the TV switches from a TV broadcast reception mode to an Internet access mode and the data transceiver connects to the server system; A fifth step of the data transmission / reception device requesting the server system for broadcast-related data on a broadcast program currently being broadcast; The server system compares a start time and an end time of each broadcast program with a current time, which is a time when a mode change signal is input through the key input unit and is switched from a TV broadcast reception mode to an Internet access mode, and the broadcast program currently being broadcasted. A sixth step of selecting and retrieving broadcast-related data for the selected broadcast program from a database and transmitting it to the data transceiver; A seventh step of receiving, by the data transceiver, the broadcast-related data and outputting it to the TV; An eighth step of generating, by the key input unit, a signal for selecting a product to be purchased by the user from among items included in the broadcast data according to the user's selection; A ninth step of the data transmitting / receiving apparatus requesting and receiving detailed information of the selected product from the server system and outputting the received information to the TV; A tenth step of generating, by the key input unit, a purchase selection signal for the selected product according to the user's selection; An eleventh step of the data transmitting / receiving device reading the user data from the smart card storing the user data of the user and transmitting the purchase information and the user data to the server system; A twelfth step of receiving, by the server system, the purchase information and the user data and transmitting the same to the shopping mall; And And a thirteenth step in which the shopping mall receives the purchase information and the user data, and performs a payment and a purchase process for the selected product. delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete

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