KR101895214B1 - Server and method for providing information about indirect advertisement product - Google Patents

Abstract

An object of the present invention is to provide an indirect advertisement product information providing server and a method for providing information on an indirect advertisement product appearing in a broadcast program to a consumer independent of a broadcasting company broadcasting the broadcast program. According to an embodiment of the present invention, provided is a method of providing information on an indirect advertisement product appearing in a broadcast program to a consumer. The method comprises: an information inputting step of inputting membership information of the consumer, program information of the broadcast program, indirect advertisement product information on an indirect advertisement product appearing in the broadcast program, purchase history information of the consumer and audience information on a broadcast program being watched by the consumer; a synchronizing step of setting a time at which the indirect advertisement product appears in the broadcast program and a time at which the indirect advertisement product information is transmitted to the consumer terminal to be the same or setting a time at which the indirect advertisement product appears in the broadcast program and a time at which the indirect advertisement product information is transmitted to the consumer terminal to be ahead of a predetermined time; and a product information transmission step of causing the terminal of the consumer to sound a predetermined alarm by transmitting the indirect advertisement product information to the consumer′s terminal at the same time as the time when the indirect advertisement product appears in the broadcast program or transmitting the indirect advertisement product information to the terminal of the consumer with the preset time difference with the time at which the indirect advertisement product appears in the broadcast program.

Description

TECHNICAL FIELD [0001] The present invention relates to an indirect advertisement product information providing server and method,

The present invention relates to an indirect advertisement product information providing server and method, and more particularly, to a server and a method for providing information related to a product appearing in indirect advertisement to a user terminal.

PPL (Product Placement) refers to a product that appears as a small item in a movie or drama. It is an advertising marketing strategy that exposes image, name, etc. to not only the brand name but also the audience.

PPL marketing is a kind of indirect advertisement that is a desire to plant and image an indirect advertisement product (hereinafter referred to as "PPL product") naturally in the subconscious mind of consumers by inserting a product or brand of a specific company in a TV or a movie . Compared to commercial advertising, PPL in movies and dramas has a big advantage that it can instill a product image unconsciously without a big resistance to viewers.

In order to purchase such a PPL product, there has been a problem in that a viewer must separately perform an Internet search using a PC to obtain information on the PPL product.

Therefore, recently, a television commercial service has been introduced in which, when a television is watched and a remote control is manipulated to disclose the intention to purchase a product, the user can immediately place an order and settlement. Generally, T-commerce service is used in home shopping service and it refers to a service to purchase PPL product.

However, in order to implement the T-commerce service, there is a disadvantage that T-commerce-related data must be inserted into a broadcasting program and be provided through a digital broadcasting network. Therefore, since the broadcasting company must insert T-commerce-related data into the broadcasting program and transmit it, there has been a problem that the entity capable of providing T-commerce is limited to the broadcasting company or the broadcasting company.

In addition, since the conventional T-commerce service for selling PPL products can not grasp the tendency of consumers watching TV in advance, it is possible to provide male viewers with information on PPL products related to women's clothing or women's underwear that are not normally needed for men, In some cases, viewers were provided information on PPL products related to sporting goods or automobile products that were not popular with women in general, which resulted in lowering the effect of PPL product sales through indirect advertisement.

Korean Patent Laid-Open Publication No. 10-2014-0070911 (" Scrambling method of providing T-commerce in digital broadcasting and computer-readable recording medium therefor ")

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above-mentioned problems, and it is an object of the present invention to provide a method and system for providing information about an indirect advertisement product appearing in a broadcast program to a consumer independently of a broadcast company broadcasting the broadcast program And a method for providing an indirect advertisement product information providing server and method.

According to another aspect of the present invention, there is provided a method for synchronizing information on an indirect advertisement product appearing in a broadcast program with a broadcast program, To provide an indirect advertisement product information providing server and method that can provide the indirect advertisement product information.

Another object of the present invention is to provide consumers with customized information, which is indirect advertisement products related to the tendency of consumers, by grasping the tendency of the consumers in advance, And provides indirect advertisement product information providing server and method capable of providing the customer with coordination information which is information.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are not intended to limit the invention to the precise form disclosed. There will be.

According to an aspect of the present invention, there is provided a method for providing information about an indirect advertisement product appearing in a broadcast program to a consumer using an indirect advertisement product information providing server, The providing server may receive the subscription information of the consumer, the program information of the broadcast program, the indirect advertisement product information on the indirect advertisement product appearing in the broadcast program, the purchase history information of the consumer, The indirect advertisement product information providing server sets the indirect advertising product information at the time when the indirect advertisement product appears in the broadcast program and the time at which the indirect advertisement product information is transmitted to the consumer terminal, Wherein the indirect advertisement product appears in the broadcast program Wherein the indirect advertisement product information providing server is configured to set the indirect advertisement product information and the indirect advertisement product information so that any one of the indirect advertisement product information and the indirect advertisement product information is transmitted to the terminal of the consumer by a preset time, The method comprising: transmitting the indirect advertisement product information to the consumer terminal at the same time as the appearance time of the indirect advertisement product information at the time when the indirect advertisement product appears in the broadcast program, And a product information transmitting step of causing the terminal of the consumer to ring a preset alarm.

In various embodiments of the present invention, the indirect advertisement product information providing server may further include a program information transmitting step of transmitting the program information to the consumer terminal at a predetermined time.

The indirect advertisement product information providing server may further include a customized information generating step of generating customized information of the consumer by analyzing the membership information of the consumer and the purchase history information of the consumer in the various embodiments of the present invention, The membership information of the consumer may include at least one or more of gender information, age information, job information, family information, address information, body information, and preference information of the consumer.

In the various embodiments of the present invention, the indirect advertisement product information providing server may further include a coordinate information generating step of analyzing the indirect advertisement product information and generating coordinate information corresponding to the indirect advertisement product information.

In the various embodiments of the present invention, the indirect advertisement product information providing server may include an operation information receiving step in which the indirect advertisement product information providing server receives the terminal screen operation information from the terminal of the consumer, And transmitting corresponding information to the terminal of the consumer, wherein when the screen operation information is terminal shaking information, the corresponding information transmission step includes a step of transmitting the program information, the indirect advertisement product information, the customized information, Information on the screen of the consumer is transmitted to the terminal of the consumer and an overall screen corresponding to the comprehensive information is displayed on the screen of the user's terminal. When the screen operation information is the left-side sliding touch information, , Indirect advertisement product information, customized information and coordinates The first information corresponding to the first information is displayed on the screen of the terminal of the consumer, and the screen operation information is displayed on the right side sliding The second information corresponding to any one of the program information, the indirect advertisement product information, the customized information, and the coordinate information excluding the first information is transmitted to the terminal of the consumer, Wherein the second information is displayed on a screen of the terminal of the consumer, and when the screen operation information is the upper side sliding touch information, the second information is selected from the program information, the indirect advertisement product information, the customized information, And third information corresponding to any one of the information excluding the second information, And the third screen corresponding to the third information is displayed on the screen of the terminal of the consumer, and when the screen operation information is the bottom sliding touch information, the program information, the indirect advertisement product information, the customized information And fourth information corresponding to any one of the first information, the second information, and the information excluding the third information from the coordinator information to the terminal of the consumer, and the fourth information corresponding to the fourth information So that a screen can be displayed on the screen of the user's terminal.

In the various embodiments of the present invention, the product information transmission step may be a process in which the indirect advertisement product information providing server transmits a text message or a push message including the indirect advertisement product information to the terminal of the consumer, Wherein the operation information receiving step may be a process in which the indirect advertisement product information providing server receives screen operation information corresponding to the text message or the push message from the terminal of the consumer, The goods information providing server may transmit a text message or a push message including the first information, the second information, the third information, the fourth information or the comprehensive information to the terminal of the consumer.

In various exemplary embodiments of the present invention, the program information may include at least one of title information, genre information, programming information, character information, plot information, audience rating information, supervision information, rating information, The indirect advertisement product information may include at least one of indirect name information, price information, manufacturer information, brand information, size information, function information, material information, code information, sales site information, AS information , Evaluation information, and image information.

According to another aspect of the present invention, there is provided a server for providing information on an indirect advertisement product appearing in a broadcast program to a customer, the server comprising: An information input unit for receiving indirect advertisement product information on an indirect advertisement product appearing in the broadcast program, purchase history information of the consumer, and audience information on a broadcast program viewed by the consumer, And the indirect advertisement product information is transmitted to the terminal of the consumer by setting a time at which the indirect advertisement product is displayed and a time at which the indirect advertisement product information is transmitted to the terminal of the consumer, Is set at a preset time The indirect advertisement product information is transmitted to the terminal of the consumer at the same time as the time when the indirect advertisement product appears in the broadcast program, or the indirect advertisement product appears in the broadcast program And an information transmission unit for transmitting the indirect advertisement product information to the terminal of the consumer at a predetermined time interval to allow the consumer's terminal to sound a predetermined alarm.

In the various embodiments of the present invention, a personalized information generation module for analyzing the membership information of the consumer and the purchase history information of the consumer to generate customized information of the consumer, And a coordination information generation module for generating coordination information corresponding to the product information, wherein the membership information of the consumer includes at least one of gender information, age information, occupation information, family information, address Information, body information, and preference information.

The information processing apparatus may further include an information receiving unit that receives terminal screen operation information from the terminal of the consumer and a reply unit that transmits correspondence information corresponding to the screen operation information to the terminal of the consumer in the various embodiments of the present invention, Wherein the returning unit transmits the comprehensive information including the program information, the indirect advertisement product information, the customized information, and the coordination information to the terminal of the consumer when the screen operation information is the terminal shaking information, The first information corresponding to any one of the program information, the indirect advertisement product information, the customized information, and the coordination information, when the screen operation information is the left sliding touch information, To the terminal of the consumer, and transmits the first information When the screen operation information is the right side sliding touch information, the first information is excluded from the program information, the indirect advertisement product information, the customized information, and the coordinate information, Information on the second information corresponding to the second information is displayed on the screen of the terminal of the consumer, and the second screen corresponding to the second information is displayed on the upper side sliding In the case of the touch information, third information corresponding to any one of the program information, the indirect advertisement product information, the customized information, and the coordination information excluding the first information and the second information is transmitted to the terminal of the consumer And a third screen corresponding to the third information is displayed on a screen of the terminal of the consumer, If the screen manipulation information is the bottom sliding touch information, any one of information excluding the first information, the second information, and the third information among the program information, the indirect advertisement product information, the customized information, and the coordinate information The fourth information corresponding to the fourth information may be transmitted to the terminal of the consumer and the fourth screen corresponding to the fourth information may be displayed on the screen of the terminal of the consumer.

According to the present invention, information on an indirect advertisement product appearing in a broadcast program can be provided to a consumer independent of a broadcast company broadcasting the broadcast program.

In addition, according to the present invention, information on an indirect advertisement product can be provided to a consumer according to the time when an indirect advertisement product appears in a broadcast program by synchronizing information on an indirect advertisement product appearing in the broadcast program with a broadcast program.

In addition, according to the present invention, it is possible to grasp the tendency of the consumer in advance and to provide consumer-customized information, which is information related to the indirect advertisement product related to the consumer's tendency, to the consumer and to provide the coordinating information, .

In addition, according to the present invention, the program information can be transmitted to a terminal provided by a consumer before broadcasting a broadcast program in which an indirect advertisement product appears, and the terminal can make an alarm sound when transmitting information. Lt; / RTI >

Also, according to the present invention, different information can be displayed through a terminal provided by a consumer according to a method of operating a screen of the terminal provided by the consumer.

It should be understood that the effects of the present invention are not limited to the above effects and include all effects that can be deduced from the detailed description of the present invention or the configuration of the invention described in the claims.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a view for explaining the concept of the present invention. FIG.
2 is a diagram illustrating a configuration of an indirect advertisement product information providing server according to an embodiment of the present invention.
FIGS. 3 to 7 are diagrams illustrating exemplary screen manipulation information according to screen manipulation of a terminal and providing corresponding information corresponding thereto. FIG.
8 is a flowchart illustrating a method of providing indirect advertisement product information according to another embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected (connected, connected or coupled)" with another part, it is not only when it is "directly connected (connected, (Connection, contact, or combination) "between them. It is also to be understood that when a component is referred to as " comprising ", it is to be understood that it is not intended to exclude other components, .

The suffix "module "," part ", and " unit " for constituent elements used in the following description are given or mixed in consideration of ease of specification only and do not have their own meaning or role . In the following description of the embodiments of the present invention, a detailed description of related art is omitted when it is determined that the gist of the embodiments disclosed in the present specification may be blurred.

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a view for explaining the concept of the present invention. FIG.

The present invention provides information about an indirect advertisement product appearing in a broadcast program independently to a broadcaster that broadcasts the broadcast program. First, as shown in (a) of FIG. 1, The indirect advertisement product information providing server 1 according to the embodiment of the present invention sends the indirect advertisement product information related to the product Y to the terminal Z as shown in FIG. 1 (b) An alarm is sounded (S102).

There are various methods of transmitting information, for example, information can be transmitted in the form of a text message or a push message, and contents of a text message or a push message can be variously created. For example, " Would you like to receive information on indirect advertisement products appearing in the program now being viewed ".

Next, when the consumer X operates the terminal Z to receive the indirect advertisement product information (S103), various indirect advertisement product related information can be displayed on the terminal according to the operation method (S104).

Accordingly, it is possible to provide the consumer with information about the goods Y appearing in the broadcast program, independently of the broadcasting company that broadcasts the broadcast program, and to broadcast information about the goods Y appearing in the broadcast program It is possible to synchronize with the program and provide the related information to the consumer according to the time when the product Y appears in the broadcast program.

2 is a diagram showing a configuration of an indirect advertisement product information providing server (hereinafter referred to as " indirect advertisement product information providing server 1 ") according to an embodiment of the present invention. As shown in FIG. 2, The information providing server 1 includes an information input unit 10, a synchronization unit 20, and an information transmission unit 30. The indirect advertisement product information providing server 1 may further include an information generating unit 40, an information receiving unit 50, and a receiving unit 60.

The information input unit 10 stores the membership information of the consumer X, the program information of the broadcast program, the indirect advertisement product information on the product appearing in the broadcast program, and the purchase history information of the consumer X, (Hereinafter referred to as " terminal Z ") of a consumer X and stores the received data.

For example, referring to FIG. 1, the indirect advertisement product information on the product Y appearing in the broadcast program includes product name information, brand information, price information, sales site information, size information, image information, and the like of the indirect advertisement product Y And the program information of the broadcast program in which the indirect advertisement product Y appears may include title information of the program, character information, indirect advertisement product list information, plot information, programming information, and the like. The purchase history information of the consumer X may include indirect advertisement product information of the relevant indirect advertisement product Y, purchase date information, purchase amount information, etc. when the consumer X purchases the indirect advertisement product Y have.

Also, when the consumer X transmits the audience information related to the broadcast program being viewed through the terminal Z to the information input unit 10, the information input unit 10 can receive, recognize and store the audience information. In order to store the above-described information, the information input unit 10 may have a database form.

The synchronization unit 20 sets the time at which the indirect advertisement product appears in the broadcast program being watched by the consumer X input through the information input unit 10 and the time at which the indirect advertisement product information is transmitted to the terminal Z to be the same Or the time at which the indirect advertisement product appears in the broadcast program being watched by the consumer X and the time at which the indirect advertisement product information is transmitted to the terminal Z by a predetermined time.

That is, the indirect advertisement product information providing server 1 determines whether the indirect advertisement product will appear in advance during the broadcasting of the broadcast program from the advertiser sponsoring the indirect advertisement product appearing in the broadcast program viewed by the consumer X Indirect advertisement product appearance time information can be received and stored.

Accordingly, the synchronization unit 20 can set the indirect advertisement product information of the indirect advertisement product appearing in the broadcast program to be transmitted to the terminal Z in accordance with the time when the indirect advertisement product appears in the broadcast program. At this time, the time at which the indirect advertisement product appears in the broadcast program and the indirect advertisement product information of the indirect advertisement product are transmitted to the terminal Z may be the same or may be different by a predetermined time.

Next, the information transmission unit 30 transmits the indirect advertisement product information of the relevant indirect advertisement product to the terminal Z at the same time when the indirect advertisement product appears in the broadcast program that the consumer X is watching, The indirect advertisement product information of the relevant indirect advertisement product is transmitted to the terminal Z with the preset time difference with the time at which the indirect advertisement product appears in the broadcast program being viewed by the terminal X so that the terminal Z sounds the pre- can do.

The information transmission unit 30 transmits the indirect advertisement product information to the terminal Z through the terminal Z. For example, the information transmission unit 30 transmits the indirect advertisement product information to the terminal Z as " You can send a text message with a message like "Would you like to confirm?", Or "You can send a push message with content such as" An indirect advertising product that appears in the program you are watching now is B and the seller is B and the price is 500,000 won " .

For example, the information transmission unit 30 may transmit the program information to the terminal Z 10 minutes before the MOM program broadcasts, such as " MOM program " After 123 will be aired on the channel, "such as text messages or push messages can be sent. Accordingly, the consumer X who has received the broadcasting program broadcasting information through the terminal Z can select whether to watch the broadcasting program. If the user X views the broadcasting program, the consumer X uses the terminal Z to watch the broadcasting program And informing the indirect advertisement product information providing server 1 that the advertisement information is transmitted to the information input unit 10.

For example, a broadcast program in which an indirect advertisement product 1, an indirect advertisement product 2, and an indirect advertisement product 3 appear starts at 10:00 pm on June 22, 2017 and ends at 11:00 pm, and the indirect advertisement product 1 or the indirect advertisement product 3 The synchronization unit 20 updates the indirect advertisement product information of the indirect advertisement product 1 to June 22, 2017 at 10:10 pm on June 22, 2017 and 10:50 pm at 10:30 pm The indirect advertisement product information of the indirect advertisement product 2 can be set to be transmitted to the terminal Z at 10:30 pm on June 22, 2017 , And the indirect advertisement product information of the indirect advertisement product 3 is transmitted to the terminal Z at 10:50 pm on June 22, 2017.

Also, the information transmission unit 30 may transmit the indirect advertisement product information of the indirect advertisement product 1 to the terminal Z at 10:10 pm on June 22, 2017, and cause the terminal Z to sound an alarm , The indirect advertisement product information of the indirect advertisement product 2 may be transmitted to the terminal Z at 10:30 PM on June 22, 2017 and an alarm may be sounded at the terminal Z, The product information may be transmitted to the terminal Z at 10:50 pm on June 22, 2017, and an alarm may be sounded at the terminal Z.

In addition, when the time when the indirect advertisement product appears and the indirect advertisement product information of the indirect advertisement product are transmitted to the terminal Z are the same, the consumer X may miss the scene in which the indirect advertisement product appears, The time at which the indirect advertisement product information is transmitted to the terminal Z may be five minutes earlier than the time at which the indirect advertisement product appears in the terminal Z. [ The synchronization unit 20 can realize the above example through a coding operation using software.

The indirect advertisement product information providing server 1 can use a wireless communication technology for transmitting and receiving information with the terminal Z and can use, for example, LTE (Long Term Evolution, Bluetooth, Zigbee) , But are not necessarily limited thereto.

Also, the terminal Z may be a portable terminal capable of wireless communication technology, for example, a smart phone, a smart pad, a PDA or a laptop, but is not necessarily limited thereto.

Also, as described above, the information transmission unit 30 may cause the terminal Z to sound an alarm when the indirect advertisement product information is transmitted. The form of the alarm may be, for example, vibration or a text message arrival notification sound preset by the terminal Z. [

The information generation unit 40 may include a customized information generation module 41 for generating customized information and a coordination information generation module 43 for generating coordination information.

Specifically, the customized information generation module 41 can generate customized information of the consumer X by analyzing the membership information of the consumer X and the purchase history information of the consumer X. [

Here, the membership information of the consumer X includes at least one of at least one of gender information, age information, job information, family information, address information, body information, preference brand information, and preference information of the consumer Lt; / RTI >

The customized information provided to the consumer X is, for example, a case where the indirect advertisement product is an expensive bag, a product of a bag having a similar design to that of the indirect advertisement product preferred by the consumer X, Information. In addition, if the indirect advertisement product is a home appliance, the customized information provided to the consumer X may be information on a retailer or a discount store that sells the corresponding home appliance near the address of the consumer X. [

The coordinate information generation module 43 may analyze the indirect advertisement product information and generate coordination information corresponding to the indirect advertisement product information.

For example, when the indirect advertisement product is a garment, the coordinate information may be information related to a slip or an accessory to be matched with the garment, or a product X purchased by the other consumer X, It is possible.

In addition, as described above, the indirect advertisement product information providing server 1 may further include an information receiving unit 50 and a receiving unit 60.

When the information transmission unit 30 transmits program information or indirect advertisement product information to the terminal Z and the consumer operates the terminal Z to acquire the information, the terminal can generate screen operation information, The receiving unit 50 can receive the generated screen manipulation information, and the synthesizer 60 can generate corresponding information corresponding to the screen manipulation information and transmit the corresponding information to the terminal Z. [

First, the screen operation information described in various embodiments of the present invention includes terminal Z shaking information, terminal Z left sliding touch information, terminal Z right sliding touch information, terminal Z upper slide touch information, Z) lower sliding touch information. However, the present invention is not limited thereto, and it should be construed to include various methods of operating the terminal Z screen.

The terminal Z shaking information may be generated when the consumer X shakes the terminal Z as shown in FIG.

As shown in FIG. 4, the sliding information on the left side of the terminal Z is obtained by an operation in which a consumer touches the touch tool while sliding the touch tool on the terminal Z screen using a touch tool such as a body part or a touch pen As shown in FIG. 5, when the consumer touches the touch tool while sliding the touch tool on the screen of the terminal Z by using a touch tool such as a body part or a touch pen, May be generated by operation.

As shown in FIG. 6, the upper side sliding touch information of the terminal Z is obtained by an operation of touching the touch tool while sliding the upper side of the touch tool on the screen of the terminal Z using a touch tool such as a body part or a touch pen And the lower side sliding touch information of the terminal Z can be displayed by sliding the touch tool downward on the terminal Z screen using a touch tool such as a body part or a touch pen as shown in FIG. May be generated by operation.

The terminal Z can transmit the screen operation information generated by various operations to the information reception unit 50 and the information reception unit 50 can receive the screen operation information.

When the screen operation information received by the information receiving unit 50 is the terminal Z shaking information, the rendering unit 60 acquires the program information of the broadcast program that the consumer X is watching, the broadcast program that the consumer X is watching, Customized information generated by analyzing at least one of indirect advertisement product information, indirect advertisement product information, membership information of the consumer (X), and purchase history information of the indirect advertisement product appearing, and a product matching the indirect advertisement product To the terminal Z, and display a comprehensive screen corresponding to the comprehensive information on the screen of the terminal Z. [0050] FIG.

When the screen operation information received by the information receiving unit 50 is the left sliding touch information, the conversion unit 60 stores the program information of the broadcast program being watched by the consumer X, the broadcast program being watched by the consumer X, Customized information generated by analyzing at least one of indirect advertisement product information, indirect advertisement product information, membership information of the consumer (X), and purchase history information of the indirect advertisement product appearing, and a product matching the indirect advertisement product The first information corresponding to any one of the coordination information related to the first information may be transmitted to the terminal Z and the first screen corresponding to the first information may be displayed on the screen of the terminal Z. [

When the screen operation information received by the information receiving unit 50 is the right side sliding touch information, the conversion unit 60 determines whether or not the program X of the program being viewed by the consumer X, Customized information generated by analyzing at least one of indirect advertisement product information, indirect advertisement product information, membership information of the consumer (X), and purchase history information of the indirect advertisement product appearing, and a product matching the indirect advertisement product The second information corresponding to any one of the information excluding the first information is transmitted to the terminal Z and the second screen corresponding to the second information is transmitted to the terminal Z Can be displayed.

When the screen operation information received by the information receiving unit 50 is the upper side sliding touch information, the switching unit 60 transmits the program information of the broadcast program being watched by the consumer X, the broadcast program being watched by the consumer X Customized information generated by analyzing at least one of indirect advertisement product information, indirect advertisement product information, membership information of the consumer (X), and purchase history information of the indirect advertisement product appearing, and a product matching the indirect advertisement product To the terminal Z, third information corresponding to any one of the above-described first information and information excluding the second information, and transmits a third screen corresponding to the third information to the terminal (Z) Z) on the screen.

When the screen operation information received by the information receiving unit 50 is the lower side sliding touch information, the conversion unit 60 displays the program information of the broadcast program that the consumer X is watching, the broadcast program that the consumer X is watching, Customized information generated by analyzing at least one of indirect advertisement product information of the indirect advertisement product, indirect advertisement product information, membership information of the consumer (X), and purchase history information, and a product matching the indirect advertisement product The fourth information corresponding to any one of the first information, the second information and the information excluding the third information among the coordination information is transmitted to the terminal Z, and the fourth screen corresponding to the fourth information is transmitted And displayed on the screen of the terminal Z. [

3 to 7 are diagrams showing various examples of the screen operation information according to the screen manipulation of the terminal Z and the corresponding information of the rotation unit 60 corresponding thereto.

3 to 7, the switching unit 60 switches the screen operation information received by the information receiving unit 50 from the terminal Z shaking operation to the terminal Z shaking operation, Information (S301), program information of the program being viewed by the consumer X, indirect advertisement product information of the indirect advertisement product appearing in the program being watched by the consumer X, customized information, and coordination information Information to the terminal Z and display a comprehensive screen corresponding to the comprehensive information on the screen of the terminal Z (S302).

4, when the screen manipulation information received by the information receiving unit 50 is the left sliding touch information (S401), the rendering unit 60 acquires the program information of the broadcast program being watched by the consumer X, The program information corresponding to the first information among the indirect advertisement product information, the customized information and the coordination information of the indirect advertisement commodity appearing in the program being watched by the consumer X is transmitted to the terminal Z and the first information Can be displayed on the screen of the terminal Z (S402).

5, when the screen operation information received by the information receiving unit 50 is the right side sliding touch information (S501), the conversion unit 60 acquires the program information of the broadcast program being watched by the consumer X, The indirect advertisement product information corresponding to the second information among the information excluding the above-mentioned first information (program information) among the indirect advertisement product information, the customized information and the coordination information of the indirect advertisement product appearing in the broadcast program that the consumer X is watching, To the terminal Z and display a screen corresponding to the second information (indirect advertisement product information) on the screen of the terminal Z (S502).

6, when the screen operation information received by the information receiving unit 50 is the upper side sliding touch information (S601), the conversion unit 60 acquires the program information of the program being viewed by the consumer X, Information excluding the above-mentioned first information (program information) and second information (indirect advertisement product information) among the indirect advertisement product information, customized information and coordination information of the indirect advertisement product appearing in the broadcast program viewed by the consumer X The personalized information corresponding to the third information among the third information may be transmitted to the terminal Z and a screen corresponding to the third information (customized information) may be displayed on the screen of the terminal Z (S602).

7, when the screen operation information received by the information receiving unit 50 is the lower side sliding touch information (S701), the communication unit 60 transmits the program information of the program being viewed by the consumer X, (Program information), second information (indirect advertisement product information) among the indirect advertisement product information, customized information and coordinate information of the indirect advertisement product appearing in the broadcast program viewed by the user X, The coordination information corresponding to the fourth information which is information excluding the personalized information (customized information) may be transmitted to the terminal Z and a screen corresponding to the fourth information (coordination information) may be displayed on the screen of the terminal Z (S702).

The consumer X can receive the corresponding information of the above-described receiver 60 through the terminal Z, obtain only necessary information, and be provided with comprehensive information including all the information integrally.

FIG. 8 is a diagram illustrating a procedure of an indirect advertisement product information providing method (hereinafter referred to as "indirect advertisement product information providing method (2)") according to another embodiment of the present invention. Hereinafter, 1 to 7 will be omitted from the following description.

The indirect advertisement product information providing method (2) is a method using an indirect advertisement product information providing server and includes an information input step (S10), a synchronization step (S20) and a product information transmission step (S40) S30, customized information generation step S50, coordination information generation step S60, information reception step S70, and corresponding information transmission step S80.

The information input step S10 is a procedure performed by the information inputting unit 10 and includes information on membership of the consumer X, program information of a broadcast program, indirect advertisement product information on an indirect advertisement product appearing in a broadcast program, (X). ≪ / RTI >

The synchronization step S20 is a procedure performed by the synchronization unit 20 to set the time at which the indirect advertisement product appears in the broadcast program and the time at which the indirect advertisement product information is transmitted to the terminal Z to be the same, Refers to a process of setting any one of the time at which the indirect advertisement product appears and the time at which the indirect advertisement product information is transmitted to the terminal Z to be ahead of a preset time.

The product information transmission step S40 is a procedure performed by the information transmission unit 30. The indirect product advertisement information is transmitted to the terminal Z at the same time when the indirect advertisement product appears in the broadcast program, Refers to a process in which the terminal Z transmits the indirect advertisement product information to the terminal Z at a predetermined time difference with the time at which the indirect advertisement product appears, thereby causing the terminal Z to sound a preset alarm.

The program information transmission step S30 is also a procedure performed by the information transmission unit 30 and is a process of transmitting program information to the terminal Z at a predetermined time.

The customized information generation step S50 is a procedure performed by the customized information generation module 41 of the information generation unit 40. The customized information generation step S50 analyzes the membership information of the consumer X and the purchase history information of the consumer X, And generating customized information of the consumer X. [ The membership information of the consumer X is information including at least one of gender information, age information, job information, family information, address information, body information, and preference information of the consumer X. [ The coordination information generation step S60 is a procedure performed by the coordination information generation module 43 of the information generation unit 40 and is a process of analyzing the indirect advertisement product information and generating coordination information corresponding to the indirect advertisement product information . The customized information generation method and the coordination information generation method have been described above with reference to FIGS. 1 to 7 and will not be described here.

The information receiving step S70 is a procedure performed by the information receiving unit 50 and is a process of receiving the screen manipulation information of the terminal Z from the terminal Z. [

If the screen operation information received in the information reception step S70 is the terminal (Z) shaking information, the corresponding information transmission step S80 is a procedure performed by the reception unit 60, Program information of the advertisement program, indirect advertisement product information of the indirect advertisement product appearing in the broadcast program being viewed by the consumer X, customized information and coordination information to the terminal Z, So that a screen may be displayed on the screen of the terminal Z.

If the screen operation information received in the information reception step S70 is the left sliding touch information, the program information of the broadcast program being watched by the consumer X, the indirect advertisement product of the broadcast program being watched by the consumer X The first information corresponding to any one of the indirect advertisement product information, the customized information and the coordination information of the terminal Z is transmitted to the terminal Z so that the first screen corresponding to the first information is displayed on the screen of the terminal Z And when the screen operation information received in the information reception step S70 is the right side sliding touch information, the program information of the program being watched by the consumer X, the indirect advertisement item of the broadcast program being watched by the consumer X To the terminal Z, second information corresponding to any one of the indirect advertisement product information, the customized information, and the coordinate information excluding the first information described above And a second screen corresponding to the second information is displayed on the screen of the terminal Z. [

When the screen operation information received in the information reception step S70 is the upper side sliding touch information, the program information of the program being watched by the consumer X, the indirect advertisement item of the broadcast program viewed by the consumer X To the terminal Z, third information corresponding to any one of the above-described first information and information excluding the second information among indirect advertisement product information, customized information and coordinate information of the advertisement information, When the screen operation information received in the information reception step S70 is the lower side sliding touch information, the program information of the program being watched by the consumer X is displayed on the screen of the terminal Z, The first information and the second information among the indirect advertisement product information, the customized information and the coordination information of the indirect advertisement product appearing in the broadcast program being viewed by the consumer X, The beam has a fourth screen for excluding and transmits fourth information falling under any of the information of the information to the terminal (Z), corresponding to the fourth information is to be displayed on the screen of the terminal (Z).

The example of the corresponding information transmission step S80 has been described above with reference to FIG. 3 to FIG.

At this time, the product information transmission step S30 may be a process of transmitting a text message or a push message including the indirect advertisement product information to the terminal Z, and the operation information reception step S70 may be a step of transmitting (Z) screen operation information corresponding to a text message or a push message, and the corresponding information transmission step S80 may be a process of receiving the first information, the second information, the third information, the fourth information, And transmitting corresponding information including information to the terminal Z. [ The form of the text message or the push message has been described above with reference to FIG. 1 to FIG.

1 to 7, the program information includes title information, genre information, program information, person information, plot information, audience rating information, supervisory information, rating information, evaluation information, and image information The indirect advertisement product information may include at least one of name information, price information, manufacturer information, brand information, size information, function information, material information, code information, sales information Information, AS information, evaluation information, and image information.

The procedures of S10 to S80 do not necessarily have to be performed in order and all procedures need not necessarily be performed. When performing the indirect advertisement product information providing method (2), the necessary procedures and the order of the corresponding procedures And can be variously modified.

The indirect advertisement product information providing server 1 and the method 2 as described above can be implemented through a mobile application. Furthermore, the embodiments described above may be implemented in hardware components, software components, and / or a combination of hardware components and software components. For example, the devices, methods, and components described in the embodiments may be implemented within a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array such as an array, a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing apparatus may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

Using the indirect advertisement product information providing server 1 and the method (2), it is possible to provide the information on the indirect advertisement product appearing in the broadcast program to the consumer independent of the broadcast company broadcasting the broadcast program, It is possible to synchronize the information about the indirect advertisement product appearing in the advertisement program with the broadcast program and provide the information about the indirect advertisement product to the consumer according to the time when the corresponding product appears in the broadcast program.

Further, by using the indirect advertisement product information providing server 1 and method (2), it is possible to grasp the tendency of the consumer in advance and to provide the consumer with customized information, which is information on the indirect advertisement product related to the tendency of the consumer, It is possible to provide the coordinator information to the consumer, which is information related to the commodity that matches the advertisement commodity.

Also, by using the indirect advertisement product information providing server 1 and method (2), it is possible to transmit program information to a terminal provided by a consumer before broadcasting a broadcast program in which an indirect advertisement product appears, And may transmit information in the form of a text message or a push message.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form. The scope of the present invention is defined by the appended claims, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included within the scope of the present invention.

1: indirect advertisement product information providing server
10: Information input unit 20: Synchronization unit
30: Information transferring unit 40: Information generating unit
41: Customized information generation module 43: Coordinate information generation module
50: information receiving unit 60:
2: How to provide indirect advertisement product information
S10: Information input step S20: Synchronization step
S30: Information transmission step S40: Product information transmission step
S50: Customized information generation step S60: Coordinate information generation step
S70: Information reception step S80: Corresponding information transmission step

Claims (10)

A method for providing information on an indirect advertisement product appearing in a broadcast program to a consumer using an indirect advertisement product information providing server,
Wherein the indirect advertisement product information providing server obtains from the terminal of the consumer the subscription information of the consumer, program information of the program, indirect advertisement product information of the indirect advertisement product appearing in the program, purchase history information of the consumer, An information input step of receiving audience information on a broadcast program being watched by the consumer;
The indirect advertisement product information providing server may set the indirect advertisement product information to be identical to the indirect advertisement product information at the time of transmitting the indirect advertisement product information to the terminal of the consumer, A step of setting a time of appearance and a time of transmitting the indirect advertisement product information to the consumer's terminal to be ahead of a preset time; And
The indirect advertisement product information providing server transmits the indirect advertisement product information to the consumer's terminal at the same time as the indirect advertisement product appears in the broadcast program or a time when the indirect advertisement product appears in the broadcast program And a product information transmission step of transmitting the indirect advertisement product information to the terminal of the consumer at a predetermined time difference so that the terminal of the consumer sounds a predetermined alarm,
Wherein the indirect advertisement product information providing server analyzes the membership information of the consumer and the purchase history information of the consumer to generate customized information of the consumer,
Wherein the membership information of the consumer includes at least one or more of gender information, age information, occupation information, family information, address information, body information, and preference information of the consumer,
The indirect advertisement product information providing server analyzes the indirect advertisement product information and generates coordination information corresponding to the indirect advertisement product information,
An operation information receiving step in which the indirect advertisement product information providing server receives terminal screen operation information from the terminal of the consumer; And
Further comprising a corresponding information transmitting step in which the indirect advertisement product information providing server transmits correspondence information corresponding to the screen operation information to the terminal of the consumer,
The corresponding information transmission step includes:
When the screen operation information is terminal shaking information, transmits comprehensive information including the program information, indirect advertisement product information, customized information, and coordination information to the terminal of the consumer, On the screen of the terminal,
When the screen operation information is the left sliding touch information, transmits first information corresponding to any one of the program information, the indirect advertisement product information, the customized information, and the coordination information to the terminal of the consumer, So that a first screen corresponding to the first screen is displayed on the screen of the terminal of the consumer,
When the screen operation information is the right sliding touch information, the second information corresponding to any one of the program information, the indirect advertisement product information, the customized information, and the coordinate information excluding the first information, The second screen corresponding to the second information is displayed on the screen of the terminal of the consumer,
When the screen operation information is the upper side sliding touch information, the third information corresponding to any one of the program information, the indirect advertisement product information, the customized information, and the coordinate information excluding the first information and the second information The third screen corresponding to the third information is displayed on the screen of the terminal of the consumer,
If the screen manipulation information is the bottom sliding touch information, any one of information excluding the first information, the second information, and the third information among the program information, the indirect advertisement product information, the customized information, and the coordinate information The fourth information corresponding to the fourth information is transmitted to the terminal of the consumer, and the fourth screen corresponding to the fourth information is displayed on the screen of the terminal of the consumer.
The method according to claim 1,
Further comprising a program information transmitting step in which the indirect advertisement product information providing server transmits the program information to the consumer terminal at a predetermined time.
delete delete delete The method according to claim 1,
The merchandise information transmitting step includes:
Wherein the indirect advertisement product information providing server transmits a text message or a push message including the indirect advertisement product information to the terminal of the consumer,
Wherein, in the operation information receiving step,
Wherein the indirect advertisement product information providing server receives screen operation information corresponding to the text message or the push message from the consumer terminal,
The corresponding information transmission step includes:
Wherein the indirect advertisement product information providing server transmits a text message or a push message including the first information, the second information, the third information, the fourth information or the comprehensive information to the terminal of the consumer How to provide advertising product information.
The method according to claim 1,
The program information includes:
Wherein the program information includes at least one of title information, genre information, program information, character information, plot information, audience rating information, supervision information, rating information,
The indirect advertisement product information includes:
At least any one or more of name information, pricing information, manufacturer information, brand information, size information, function information, material information, code information, sales site information, AS information, evaluation information and image information of the indirect advertisement product A method for providing indirect advertisement product information.
A server for providing information about an indirect advertisement product appearing in a broadcast program to a consumer,
The program information of the broadcast program, the indirect advertisement product information of the indirect advertisement product appearing in the broadcast program, the purchase history information of the consumer, and the audience information of the broadcast program being watched by the consumer A receiving information input unit;
The method comprising: setting a time at which the indirect advertisement product appears in the broadcast program and a time at which the indirect advertisement product information is transmitted to the terminal of the consumer to be the same; or a time at which the indirect advertisement product appears in the broadcast program, A synchronization unit configured to set any one of times at which information is transmitted to the user's terminal to be ahead of a preset time; And
The method comprising: transmitting the indirect advertisement product information to the consumer terminal at a time that is the same as a time at which the indirect advertisement product appears in the broadcast program, And an information transmission unit for transmitting the indirect advertisement product information to the terminal of the consumer so that the terminal of the consumer sounds a preset alarm,
A customized information generation module for analyzing the membership information of the consumer and the purchase history information of the consumer to generate customized information of the consumer; And
Further comprising an information generation unit configured to analyze indirect advertisement product information and generate coordination information corresponding to the indirect advertisement product information,
The subscription information of the consumer includes at least one or more of gender information, age information, job information, family information, address information, body information, and preference information of the consumer,
An information receiving unit for receiving terminal screen operation information from the terminal of the consumer; And
And a reply unit for transmitting correspondence information corresponding to the screen operation information to the terminal of the consumer,
Wherein the return unit comprises:
When the screen operation information is terminal shaking information, transmits comprehensive information including the program information, indirect advertisement product information, customized information, and coordination information to the terminal of the consumer, On the screen of the terminal,
When the screen operation information is the left sliding touch information, transmits first information corresponding to any one of the program information, the indirect advertisement product information, the customized information, and the coordination information to the terminal of the consumer, So that a first screen corresponding to the first screen is displayed on the screen of the terminal of the consumer,
When the screen operation information is the right sliding touch information, the second information corresponding to any one of the program information, the indirect advertisement product information, the customized information, and the coordinate information excluding the first information, The second screen corresponding to the second information is displayed on the screen of the terminal of the consumer,
When the screen operation information is the upper side sliding touch information, the third information corresponding to any one of the program information, the indirect advertisement product information, the customized information, and the coordinate information excluding the first information and the second information The third screen corresponding to the third information is displayed on the screen of the terminal of the consumer,
If the screen manipulation information is the bottom sliding touch information, any one of information excluding the first information, the second information, and the third information among the program information, the indirect advertisement product information, the customized information, and the coordinate information The fourth information corresponding to the fourth information is transmitted to the terminal of the consumer, and the fourth screen corresponding to the fourth information is displayed on the screen of the terminal of the consumer. delete delete

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