KR20150125627A - Method and computer program for providing contents related information, device for generating sound qr and system for managing sound qr - Google Patents

Method and computer program for providing contents related information, device for generating sound qr and system for managing sound qr Download PDF

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Publication number
KR20150125627A
KR20150125627A KR1020150062078A KR20150062078A KR20150125627A KR 20150125627 A KR20150125627 A KR 20150125627A KR 1020150062078 A KR1020150062078 A KR 1020150062078A KR 20150062078 A KR20150062078 A KR 20150062078A KR 20150125627 A KR20150125627 A KR 20150125627A
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South Korea
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sound
content
related information
output
cue
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KR1020150062078A
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Korean (ko)
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정희석
진세훈
이형엽
탁종상
유지원
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(주)파워보이스
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
    • G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
    • G06K7/14—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation using light without selection of wavelength, e.g. sensing reflected white light
    • G06K7/1404—Methods for optical code recognition
    • G06K7/1408—Methods for optical code recognition the method being specifically adapted for the type of code
    • G06K7/1417—2D bar codes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Physics & Mathematics (AREA)
  • Health & Medical Sciences (AREA)
  • Electromagnetism (AREA)
  • General Health & Medical Sciences (AREA)
  • Toxicology (AREA)
  • Artificial Intelligence (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

A method of recognizing sound QR inserted in a content at a user terminal and providing content related information includes the steps of receiving sound of content being output from a sound cue generator and outputting through an output medium, Recognizing the sound quirks and analyzing the recognized sound quirks, requesting the sound related information corresponding to the analyzed sound quirks to the sound quier producing device, and receiving the content related information from the sound quilar generating device And the sound cue is generated based on the code to be converted and the output time to be output by the sound cue generator and inserted into the content based on the output time and transmitted.

Description

TECHNICAL FIELD [0001] The present invention relates to a method and apparatus for providing content-related information, a computer program, a sound-cue generator, and a sound-

The present invention relates to a content-related information providing method, a computer program, a sound cue generator, and a sound cue management system.

Product in Placement (PPL) refers to a product that appears as a small item in a movie or drama. It is a kind of advertising marketing strategy that exposes images, names, etc. to not only brand name products but also customers.

PPL marketing is a kind of indirect advertising, which inserts a product or brand of a specific company in a TV or a movie to naturally create an image of the product in the subconscious mind of the consumer and invite consumers to desire to have it .

Regarding the advertising method to which the PPL marketing is applied, the prior art Korean Patent Registration No. 10-1202570 discloses a PFI advertisement system and an advertising method using the same.

In the past, when viewers watched PPL-embedded content, viewers had to directly search for product information on PPL products using various media. Accordingly, there is a demand for a technology that allows a viewer to receive product information on the PPL product in real time when the viewer views the content in which the PPL product is exposed.

Related information providing method, a computer program, and a computer-readable recording medium in which a user runs an application through sound quirks when a user listens to or watches a content in which sound QR is inserted, A sound cue generator and a sound cue management system. Further, there is provided a content-related information providing method for providing a purchase service for an indirect advertisement product (PPL) in real time through a corresponding application by running an application through a sound quail when a user listens to or watches the content in which the sound- A computer program, a sound cue generator, and a sound cue management system. It is to be understood, however, that the technical scope of the present invention is not limited to the above-described technical problems, and other technical problems may exist.

According to an aspect of the present invention, there is provided a sound QR generating method comprising: receiving a sound of a content being output from a sound QR generator and being output through an output medium; Analyzing the recognized sound-quirks, requesting the sound-related information corresponding to the analyzed sound-quirks to the sound-quarry-generating apparatus, and receiving the content-related information from the sound- Wherein the sound cue is generated based on a code to be converted and an output time to be output by the sound cue generator and is inserted into the content based on the output time, Information providing method can be provided.

According to another embodiment of the present invention, there is provided an information processing apparatus including an input unit for receiving a code to be converted into sound quail, original content, content related information, an output medium, and an output time for outputting the sound quail, A sound cue generator for generating a cue, a mixer for inserting the generated sound cue into the sound of the original content based on the output time, an output unit for transmitting the sound of the inserted sound cue to the output medium, And a transmitting and receiving unit for receiving a request for content related information from the user terminal and transmitting the content related information to the user terminal.

According to another aspect of the present invention, there is provided a sound cue composition apparatus comprising a sound cue generator and a sound cue management server, wherein the sound cue cue generator comprises: a code to be converted into sound cue, original content, A sound quier is generated based on the code, a sound quier is inserted into the sound of the original content based on the output time, and the sound quier is inserted into the sound of the original content, Wherein the sound queue management server is configured to transmit a sound of the content to the output medium, receive a request for content related information from the user terminal, and transmit the content related information to the user terminal, Receiving a plurality of sound quirks, and based on the client information To manage the ID and service contents of the plurality of sound quirks, and to provide marketing statistics related to the plurality of sound quirks.

According to another embodiment of the present invention, there is provided a sound cue generator for receiving a sound of content being output from a sound cue generator and outputting through an output medium, recognizing sound cue inserted into the content, analyzing the recognized sound cue, Related information corresponding to the analyzed sound-quail, to the sound-quail generating device, and receives the content-related information from the sound-quail generating device, And a sequence of instructions that are generated based on the output time to be output and are inserted into the content based on the output time and sent out.

The above-described task solution is merely exemplary and should not be construed as limiting the present invention. In addition to the exemplary embodiments described above, there may be additional embodiments described in the drawings and the detailed description of the invention.

According to any one of the above-mentioned objects, when a user listens for or watches a content in which a sound QR is inserted, the user can run the application through the sound channel, Related information providing method, a computer program, a sound cue generator, and a sound cue management system provided to a user terminal. Further, there is provided a content-related information providing method for providing a purchase service for an indirect advertisement product (PPL) in real time through a corresponding application by running an application through a sound quail when a user listens to or watches the content in which the sound- A computer program, a sound cue generator, and a sound cue management system.

1 is a configuration diagram of a content related information providing system according to an embodiment of the present invention.
2A and 2B are exemplary diagrams illustrating a user interface for an application and a list associated with SoundQuality managed by a SoundQR management server according to an exemplary embodiment of the present invention.
3 is a block diagram of a sound cue generator according to an embodiment of the present invention.
4 is an exemplary diagram illustrating a process in which a user purchases goods through SoundQuality according to an embodiment of the present invention.
5A and 5B are exemplary diagrams showing content related information received from a sound cue generator through a sound cue in a user terminal according to an exemplary embodiment of the present invention.
FIG. 6 is a flowchart illustrating a method for providing content-related information by recognizing sound jukle inserted into contents in a user terminal according to an exemplary embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "including" an element, it is to be understood that the element may include other elements as well as other elements, And does not preclude the presence or addition of one or more other features, integers, steps, operations, components, parts, or combinations thereof.

In this specification, the term " part " includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be implemented using two or more hardware, or two or more units may be implemented by one hardware.

In this specification, some of the operations or functions described as being performed by the terminal or the device may be performed in the server connected to the terminal or the device instead. Similarly, some of the operations or functions described as being performed by the server may also be performed on a terminal or device connected to the server.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of a content related information providing system according to an embodiment of the present invention. Referring to FIG. 1, the content-related information providing system 1 may include a sound QR management system 100, a broadcast content providing server 130, and a user terminal 140. Here, the sound-cue management system 100 may include a sound-cue generator 110 and a sound-cue management server 120.

The sound cue generator 110 may input an output time for outputting a code to be converted into sound cue, original content, content related information, an output medium 150, and sound cue. The code may include, for example, at least one of a classification code and a product code, and the classification code may include an application category classified as commerce, advertisement, information, and the like. The content-related information may include, for example, a content file or a link linked with the original content. The output medium 150 may include, for example, a TV, a PC, a smart phone, a radio, and the like. The output time can be input in the form of 'yyyy.mm.dd.hh.mm.ss', for example, 'year-month-day-hour-minute-second'.

The sound cue generator 110 may generate sound cue based on the applied code and insert the generated sound cue into the sound of the original content based on the output time. For example, the sound cue generator 110 inserts the sound cue in accordance with the time of the '2015.04.23.22.45.30' portion of the sound of the original content so that the generated sound cue is output to '2015.04.23.22.45.30' . In addition, the sound cue generator 110 may be configured to insert the set tuning parameters into the original contents.

The sound cue generator 110 transmits the sound of the inserted sound cue to the output medium 150 (e.g., a display device or the like), receives a request for content related information from the user terminal 140, Related information to the user terminal (140). The content-related information may include, for example, a content file or a link linked with the original content. For example, when the sound cue generation device 110 receives a request for PPL product information included in the content from the user terminal 140, the sound cue generation device 110 may transmit the corresponding PPL product information to the user terminal 140. In another example, the sound-cue generation device 110 may receive a request for program information associated with the content from the user terminal 140, and may transmit program information associated with the content to the user terminal 140. [

The sound cue management server 120 may receive a plurality of sound cue from the sound cue generator 110 and manage the idea and service contents of the plurality of sound cue based on the client information. The application and list of sound quirks will be described in detail with reference to FIG.

FIGs. 2A and 2B are exemplary diagrams illustrating a user interface for an application and a list associated with SoundQuality managed by a soundQuality management server according to an exemplary embodiment of the present invention. Referring to FIG. The sound cue management server 200 may provide a sound cue management menu 200 through a web interface for managing a plurality of sound cue crows. And a sound quail list tab 202. When the administrator clicks the corresponding tab, the sound queue management server 120 can provide a screen linked to the tab to the web or the administrator terminal.

2A is an exemplary diagram illustrating a user interface for an application associated with a SoundQuilla managed by the soundQuality management server 120. FIG. Referring to FIG. 2A, when receiving the sound quier application tab 201, the sound quier managing server 120 may provide a sound quier application screen to the web or an administrator terminal, Product name, product category, advertisement medium, advertisement type, service period, and the like. For example, the soundquality management server 120 can register and manage an advertisement product for each advertiser. To this end, the administrator inputs to the basic information input 210 a medium classification 211, a medium category 212, a product category 213, a product name 214, an application package name 215, a usage period 216 And a connection method 217 and inputs an APP internal page address 221, a delay time 222, a delay time 223, and the like to the additional information input 220. Media category 211 may include on-line media and off-line media. The media category 212 may be a category setting for the online or offline media selected in the media category 211, e.g., the administrator may select a home shopping channel of the TV in the media category 212. The merchandise category 213 is set by a manager for a category of merchandise, and may include, for example, sundries, accessories, electronic devices, and the like. The product name 214 indicates the product name 214 for the PPL product, and the product name 214, for example, 'PRADA' Prada Gold logo BAG may be input from the administrator. The usage period 216 sets a period during which the sound quail is output, and the administrator can set the usage period, for example, from '2015-03-12' to '2015-04-30'. The connection method 217 sets the connection method for the PPL product, and the administrator can set, for example, an in-app page or the like. In addition, the administrator can select SMS, Push, URL, etc. from the ad type.

2B is an exemplary diagram illustrating a user interface for a list associated with the SoundQuality provided by the soundQuality management server 120. FIG. The sound cue management server 120 may display a list of a plurality of sound cue lists through a user interface based on client information. Referring to FIG. 2B, the sound cue management server 120 may provide a sound cue list screen to the web or an administrator terminal when the sound cue list tab 202 is input. The sound squirrel list screen can display a list of a plurality of sound quirks based on the plurality of items 230. The plurality of items 230 includes a selection 231, a product category 232, a product name 233, A connection method 234, a registration date 235, a last modification date 236, a sound source download 237, and a usage period 238. For example, the soundquality management server 120 determines that the product category 232 is' game ', the product name 233 is' cookie run', the connection method 234 is' APP ', and the registration date 235 is' 2015.04. Information about sound quirks having a usage period of 235, 03 ', sound source downloading 237 and usage period 238' 2015.04.03 ~ 2015.04.30 'is provided to a web or an administrator terminal, Can be displayed. For example, the soundquality management server 120 may determine that the product category 232 is' other ', the product name 233 is' CF movie', the connection method 234 is' URL ', the registration date 235 is' 2015.03 , The last modified date 236 is '2015.03.24', the sound source downloading 237 and the usage period 238 is '2015.03.24 ~ 2015.04.30' to the web or the administrator terminal , And can display information about the sound cue from the web or an administrator terminal. At this time, the sound cue management server 120 may be configured to download a sound source for a plurality of sound cue from the list of the plurality of sound cue displayed through the user interface. For example, a user can download sound kicks inserted in a game called 'cookie run' through a sound source download item displayed in the list.

The soundquality management server 120 may provide marketing statistics related to a plurality of sound quirks. For example, referring to FIGS. 2A and 2B, the soundquality management server 120 may provide a statistics management menu 250 as a performance analyzing system through a web to a user interface for managing a plurality of sound squirrels , Thereby providing a marketing report related to a plurality of sound squirrels. When the sound cue management server 120 receives the corresponding menu from the manager, the sound cue management server 120 may provide a screen linked to the menu to the web or the manager terminal.

Referring back to FIG. 1, the broadcast content providing server 130 receives the content in which the sound cue is inserted from the sound cue generator 110 and transmits the content to the output medium 150 through radio wave, air wave, network, or the like . The user terminal 140 can receive the sound of the content being output from the sound cue generator 110 and outputting through the speaker of the output medium 150 through a microphone or the like.

Alternatively, the user terminal 140 may be transmitted from the sound cue generator 110 to the broadcast content providing server 130, the sound cue is inserted into the broadcast content based on the output time by the broadcast content providing server 130, The sound of the content being output to the output medium 150 and outputting through the output medium 150 can be received.

The user terminal 140 may recognize the sound quirks inserted into the sound of the content and analyze the recognized sound quirks. At this time, the user terminal 140 may request the sound related information corresponding to the analyzed sound quierry to the sound quier generating apparatus 110 or a server connected thereto.

The user terminal 140 may receive content related information from the sound cue generator 110 or a server connected thereto. For example, when the content is a broadcast program, the user terminal 140 may receive information related to the broadcast program, a real-time broadcast participation event, and a questionnaire survey as content-related information. In another example, if the content includes a PPL product, the user terminal 140 may receive information on the exposed product through the content as content-related information. At this time, the user terminal 140 can request the purchase of the commodity based on the information about the commodity through the user interface.

The user terminal 140 may be provided with a computer program from the sound cue generator 110 or other download server. When the computer program is executed by the computing device, the computing device receives the sound of the content being output from the sound-cue-generating device 110 and outputting through the output medium 150, recognizes the sound- Analyzes the recognized sound-quirks, requests the sound-related information corresponding to the analyzed sound-quirks to the sound-quier generating device 110, receives the content-related information from the sound-quier generating device 110, May be generated based on the code to be converted and the output time to be output by the generating apparatus 110, and may be inserted into the content based on the output time and sent out.

3 is a block diagram of a sound cue generator according to an embodiment of the present invention. 3, the sound cue generator 110 includes an input unit 310, a sound cue generator 320, a sound scheduler 330, a tuning unit 340, a mixing unit 350, an output unit 360, And a transmission / reception unit 370. The sound cue generator 110 encodes a specific code into a sound QR sound source and inserts the sound cue generated in the audio of the original contents such as a sound source, a moving image, and a live broadcast at a specific time Device. In addition, the sound cue can mean a sound wave having a predetermined frequency range (for example, 18 KHz to 20 KHz), can be used through the M-ary FSK method, and can be used in a long- .

The input unit 310 may receive an output time for outputting a code to be converted into sound quirks, original contents, content related information, an output medium, and sound quirks. The code may include, for example, at least one of a classification code and a product code, and the classification code may include an application category classified as commerce, advertisement, information, and the like. The content-related information may include, for example, a content file or a link linked with the original content. The output medium may include, for example, a display device, a TV, a PC, a smart phone, a radio, and the like. The output time can be input in the form of 'yyyy.mm.dd.hh.mm.ss', for example, 'year-month-day-hour-minute-second'.

The sound cue generator 320 may generate sound cue based on the code. The code may include at least one of, for example, a classification code and a product code, and the sound cue generation unit 320 may generate sound cue based on at least one of the classification code and the product code.

The sound scheduler 330 may generate or modify at least one of the content name and the output time. For example, the sound scheduler 330 may modify the content name 'you come from a star' to 'heirs' and modify the output time to '2015.04.23.22.30.45' to '2015.04.23.22.45.30' have.

The tuning unit 340 may extract a tuning parameter for an input value received from the input unit 210, and may set a tuning parameter according to an output medium. The output medium may include, for example, a TV, a PC, a smart phone, a radio, and the like, and the tuning unit 340 may set the tuning parameters of the TV and the smartphone differently.

The mixing unit 350 may insert the generated sound cue into the sound of the original content based on the output time. For example, the mixing unit 250 may insert a sound quier by the time of the '2015.04.23.22.45.30' portion of the sound of the original content so that the generated sound quier is output to '2015.04.23.22.45.30' . Also, the mixing unit 350 may be configured to insert the tuning parameter set in the tuning unit 240 into the original content.

The output unit 360 may transmit the sound of the inserted content to the output medium. For example, if the input medium is a smartphone, the output unit 360 may transmit the sound of the inserted content to the smartphone.

The transmission / reception unit 370 may transmit the sound cue to the broadcast content providing server 130. [ At this time, the sound cue can be inserted into the broadcast content based on the output time by the broadcast content providing server 130, and output to the output medium.

The transceiver unit 370 may receive a request for content related information from the user terminal 140 and may transmit the content related information to the user terminal 140. [ The content-related information may include, for example, a content file or a link linked with the original content. For example, when the transmitter / receiver unit 370 receives a request for the PPL product information included in the content from the user terminal 140, the transmitter / receiver unit 370 may transmit the corresponding PPL product information to the user terminal 140. In another example, the transceiver unit 370 may receive a request for program information associated with the content from the user terminal 140 and may transmit program information associated with the content to the user terminal 140. [

4 is an exemplary diagram illustrating a process in which a user purchases goods through SoundQuality according to an embodiment of the present invention. 4, when a user watches content such as a drama, an entertainment program, or a movie in which sound quirks are inserted through an output medium 150 (410), the inserted sound channel is displayed at a set output time The sound squirrel can start a specific app installed in the user terminal 140. [ Here, the specific app may be an app that is linked to the sound cue, and if the user terminal 140 is located within 5 to 10 meters of the audible distance of the sound of the output medium 150, Can be driven.

When the specific application of the user terminal 140 recognizes the sound quirks inserted in the content and completes the analysis, the content related information can be displayed on the display. The content-related information may include, for example, program information related to the content, PPL product information included in the content, and the like.

For example, if sound quirks output through output medium 150 include PPL product information contained in the content, user terminal 140 recognizes and analyzes the sound squirrel, and provides the associated web, mobile page, or link (420) can be displayed on the display. The user can confirm the detailed product information through the corresponding page or link 420 and determine the purchase through the corresponding page or link 420. [

When the user completes the settlement of the PPL product through the corresponding page or link 420, the completed PPL product is delivered 430 to the user so that the user can receive the PPL product.

As described above, the user terminal 140 can provide a service for purchasing the PPL product, which is exposed to the contents through viewing the inserted content, in real time using the app.

5A and 5B are exemplary diagrams showing content related information received from a sound cue generator through a sound cue in a user terminal according to an exemplary embodiment of the present invention.

5A is an exemplary diagram illustrating a process in which the sound-cue generator generates content-related program information to the user terminal 140. FIG. Referring to FIG. 5A, a user can receive various information related to the program through an app installed in the user terminal 140 while watching a TV documentary or a public interest program broadcast in which the sound quier is inserted. The various information related to the program may include, for example, program contents, real-time broadcast participation, questionnaires, and the like.

For example, if the user watches a cooking program called 'cooked person' with SoundQuire inserted through the output medium 150 (510), if the inserted soundQuire is output according to the set output time, A specific app installed in the user terminal 140 may be driven (520). Here, a particular app may be an app that works in conjunction with a sound quill, and if the user terminal 140 is located within an audible range of 5 to 10 meters of the output media sound, the user terminal 140 may be able to run a particular app have.

In this case, when the sound cue is output from a corner of the plurality of corners introduced by the program 'cooker', the user terminal 140 recognizes and analyzes the sound cue by driving a specific app, And can request the sound-related information corresponding to the analyzed sound-cue to the sound-cue generator 110. The content-related information may include, for example, a content file or a link linked with the original content. The user terminal 140 may receive content-related information such as 'Evolution of Castella, Kasdos' from the sound-cue generation device 110 and display it on the display (530).

5B is an exemplary diagram illustrating a process in which the sound cue generation device provides PPL product information exposed to content to the user terminal 140. FIG. Referring to FIG. 5B, the user can receive the PPL product information exposed by the program through the application installed in the user terminal 140, while watching the TV drama, the movie, and the entertainment program inserted with the SoundQuire.

For example, if the user views a drama 'from the stars' inserted with SoundQuire through the output medium 150 (540), if the inserted soundQuire is output according to the set output time, A specific app installed in the user terminal 140 can be driven. Here, a particular app may be an app that works in conjunction with a sound quill, and if the user terminal 140 is located within an audible range of 5 to 10 meters of the output media sound, the user terminal 140 may be able to run a particular app have.

At this time, in the drama of 'You come from a star', when a ring, which is a PPL product worn by a starring actor, is exposed, sound kicks are outputted through a TV sound in a scene where a ring is exposed, And then requests the sound cue generator 110 to recognize the PQI product information corresponding to the analyzed sound cue. The user terminal 140 may receive the product information and the purchase application page for the ring, which is a PPL product, from the sound cue generation device 110 and display it on the display (550). The user can request payment for the PPL product through the purchase application page of the PPL product received from the sound-cue generation device 110, and can receive payment information and delivery information when payment is completed.

FIG. 6 is a flowchart illustrating a method for providing content-related information by recognizing sound jukle inserted into contents in a user terminal according to an exemplary embodiment of the present invention. The method for providing the content-related information performed by the user terminal 140 according to the embodiment shown in FIG. 6 is the same as that of the content-related information providing system 1 shown in FIG. . Therefore, the content already described with respect to the content-related information providing system 1 according to the embodiment shown in FIG. 1 to FIG. 5B can be applied to the user terminal 140 according to the embodiment shown in FIG. 6 Related information providing method performed by the user.

In step S610, the user terminal 140 may receive the sound of the content being output from the sound cue generator 110 and outputting through the output medium. In step S620, the user terminal 140 may recognize the sound quirks inserted into the sound of the contents and analyze the recognized sound quirks. The sound cue may be generated based on the code to be converted and the output time to be output by the sound cue generator 110, and inserted into the content based on the output time and transmitted. The sound cue is transmitted from the sound cue generator 110 to the broadcast content providing server 130 and inserted into the broadcast content based on the output time by the broadcast content providing server 130, . In step S630, the user terminal 140 may request the sound-related information corresponding to the analyzed sound-queried to the sound-quier generating apparatus 110. [ In step S640, the user terminal 140 may receive the content-related information from the sound- For example, if the content is a broadcast program, the user terminal 140 may receive at least one of information related to the broadcast program, a real-time broadcast participation event, and a questionnaire survey as content-related information. For example, the user terminal 140 may receive information on the exposed goods through the content as content related information.

Although not shown in FIG. 6, the user terminal 140 may further include a step of requesting purchase of a product based on information on the goods.

In the above description, steps S610 to S640 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. Also, some of the steps may be omitted as necessary, and the order between the steps may be changed.

The method for providing the content-related information described with reference to Figs. 1 to 6 may also be embodied in the form of a recording medium including a computer program stored in a medium executed by the computer or an instruction executable by the computer. Further, the method of providing the content-related information described with reference to Figs. 1 to 6 may also be implemented in the form of a computer program stored in a medium executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: SoundQuality Management System
110: Sound cue generator
120: SoundQuery Management Server
130: Broadcast content providing server
140: User terminal
310:
320: sound cue generator
330: Sound Scheduler
340: Tuning unit
350: Mixing section
360: Output section
370: Transmitting /

Claims (16)

A method for providing content related information by recognizing sound QR inserted in a content in a user terminal,
Receiving a sound of content being output from the sound cue generator and outputting through an output medium;
Recognizing sound quirks inserted into the sound of the contents and analyzing the recognized sound quirks;
Requesting the sound-related information corresponding to the analyzed sound-quail to the sound-quail generating apparatus; And
Receiving the content-related information from the sound-
Lt; / RTI >
Wherein the sound cue is generated based on a code to be converted and an output time to be output by the sound cue generator,
And the content is inserted into the content based on the output time and transmitted.
The method according to claim 1,
The sound-
A sound content providing server for receiving the sound content,
The broadcast contents are inserted into the broadcast contents based on the output time by the broadcast contents providing server,
And outputting the content related information to the output medium.
The method according to claim 1,
The step of receiving the content-
And when the content is a broadcast program, receiving at least one of information related to the broadcast program, a real-time broadcast participation event, and a questionnaire survey as the content-related information.
The method according to claim 1,
The step of receiving the content-
And information on a product exposed through the content is received as the content-related information.
5. The method of claim 4,
A step of requesting purchase of the product based on the information on the product
And the content-related information providing method further comprises:
An apparatus for providing content-related information using sound QR,
An input unit for receiving a code to be converted into sound cue, original content, content related information, an output medium, and an output time for outputting the sound cue;
A sound cue generator for generating the sound cue based on the code;
A mixing unit for inserting the generated sound quail into the sound of the original content based on the output time;
An output unit for transmitting the sound of the inserted content to the output medium; And
Receiving a request for content related information from a user terminal and transmitting the content related information to the user terminal,
Wherein the sound cue generator comprises:
The method according to claim 6,
Extracting a tuning parameter for an input value received from the input unit,
A tuning unit for setting the tuning parameter according to the output medium;
Further comprising:
Wherein the mixing unit comprises:
And insert the tuning parameter into the original content.
The method according to claim 6,
A sound scheduler for generating or modifying at least one of the content name and the output time;
Wherein the sound cue generator further comprises:
The method according to claim 6,
The code includes:
A classification code, and a product code,
The sound-
And generate the sound quail based on at least one of the classification code and the commodity code.
The method according to claim 6,
The transmitting /
Transmitting the sound quail to a broadcast content providing server,
The sound-
The broadcast contents are inserted into the broadcast contents based on the output time by the broadcast contents providing server,
And outputting the sound to the output medium.
A system for managing sound QR, comprising:
Sound cue generator; And
SoundQuery Management Server
, ≪ / RTI &
Wherein the sound-
Receiving an input code, an original content, content related information, an output medium, and an output time for outputting the sound quail,
Generating the sound quail based on the code,
Inserting the generated sound cue into the sound of the original content based on the output time,
Transmitting the sound of the inserted content to the output medium,
Receiving a request for content related information from a user terminal, and transmitting the content related information to the user terminal,
The sound queue management server includes:
Receiving a plurality of sound cue from the sound cue generator,
Managing IDs and service contents of the plurality of sound quirks based on the client information,
And provide marketing statistics relating to the plurality of sound squirrels.
12. The method of claim 11,
The sound queue management server includes:
And to provide a user interface for managing the plurality of sound squirrels through the web.
13. The method of claim 12,
And register or set at least one of a product name, a product category, an advertisement medium, an advertisement type, and a service period for the plurality of sound quirks through the user interface.
13. The method of claim 12,
And to display the list of the plurality of sounding squirrels as a list based on the client information through the user interface.
15. The method of claim 14,
And download sound sources for the plurality of sound quirks from the list displayed through the user interface.
A computer program stored in a medium for recognizing sound QR inserted in a content at a user terminal and providing content related information,
When executed by a computing device of the user terminal,
Receiving a sound of content being output from the sound-cue generator and outputting through an output medium,
Recognizing sound quirks inserted in the contents, analyzing the recognized sound quirks,
Requesting the sound-related information corresponding to the analyzed sound-queried to the sound-
Receiving the content related information from the sound cue generator,
Wherein the sound quail is generated based on a code to be converted and an output time to be output by the sound cue generator,
And a sequence of instructions to be inserted into the content and sent out based on the output time.
KR1020150062078A 2014-04-30 2015-04-30 Method and computer program for providing contents related information, device for generating sound qr and system for managing sound qr KR20150125627A (en)

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KR20140052929 2014-04-30

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20220133742A (en) * 2021-03-25 2022-10-05 주식회사 한컴코드게이트 Live streaming server which can insert the purchase site information for product purchase, into the real-time shopping broadcast video for product sales, and transmit the real-time shopping broadcast video, and the operating method thereof
KR20230000579A (en) * 2021-06-25 2023-01-03 주식회사 한글과컴퓨터 Live streaming server which can insert the noise source, to be used for looking up contents data, into a real time video, and the operating method thereof
KR20230008989A (en) * 2021-07-08 2023-01-17 주식회사 한글과컴퓨터 Live streaming server which can insert the two-dimensional code and the noise source, to be used for looking up contents data, to a real time video, and the operating method thereof

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20220133742A (en) * 2021-03-25 2022-10-05 주식회사 한컴코드게이트 Live streaming server which can insert the purchase site information for product purchase, into the real-time shopping broadcast video for product sales, and transmit the real-time shopping broadcast video, and the operating method thereof
KR20230000579A (en) * 2021-06-25 2023-01-03 주식회사 한글과컴퓨터 Live streaming server which can insert the noise source, to be used for looking up contents data, into a real time video, and the operating method thereof
KR20230008989A (en) * 2021-07-08 2023-01-17 주식회사 한글과컴퓨터 Live streaming server which can insert the two-dimensional code and the noise source, to be used for looking up contents data, to a real time video, and the operating method thereof

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