KR101708153B1 - Method for providing advertisement platform by using non-audible sound wave and apparatus using the same - Google Patents

Abstract

Provided are an advertisement platform providing method, which helps a user who watched a video to purchase an advertised product online, easily and conveniently by using a non-audible sound wave transmitted from a display device, and a platform apparatus using the same. According to the advertisement platform providing method, the platform apparatus for providing an advertisement platform by using a non-audible sound wave collects a video from an advertiser terminal, creates a mix video by mixing with a non-audible sound wave to transmit the mix video to a display device, and receives purchase information from a mobile device receiving the non-audible sound wave transmitted from the display device, and requests a reward settlement based on the purchase information to the advertiser terminal.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for providing an advertisement platform using non-audible sound waves,

The present invention relates to a method of providing an advertisement platform and a platform apparatus using the same, and more particularly, to a method of providing an advertisement platform using non-audible sound waves and a platform device using the same.

A variety of display devices are placed around the lives of modern people. In the case of an office worker, the computer monitor is on the desk, the home is in the living room, and the worker commutes while watching the monitor installed in the subway. Most of the display devices come with interesting or useful content, which is enough to attract the viewer's attention.

Such a display device is a very suitable tool for advertisers to guide and advertise their own goods or services. For example, advertisers may directly advertise through home shopping broadcasts, and may insert indirect advertisements such as product placement (PPL) within the television content. Since the display device transmits sound at the same time as the image, it can capture the viewer's gaze more effectively than a medium such as a newspaper, and the advertising effect is higher than other media.

A representative type of advertisement through a conventional display device, for example, a TV, will be described. First, when broadcast contents flow through a TV, a viewer or a consumer searches for a product from the TV using a smart phone. Connect to the online shopping mall where you sell the product and pay for it. In some cases, an additional search may be performed using a portal site such as Naver or Daum in order to obtain accurate information on the product, for example, product name or other product information.

According to this conventional method, there is an inconvenience that the viewer who views the advertisement image must search for the advertisement product again with the smartphone. Furthermore, if there are a large number of commodities similar to the advertisement product, the viewer's search result may not be the website or the online shopping mall desired by the advertiser.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a method of providing an advertisement platform capable of easily and conveniently purchasing an advertisement product online, by a viewer watching a moving image using a non-audible sound wave transmitted from the display device.

Another object of the present invention is to provide a platform device using this method.

The problems to be solved by the present invention are not limited to the above-mentioned problems, and other matters not mentioned can be clearly understood by those skilled in the art from the following description.

According to another aspect of the present invention, there is provided a method for providing an advertisement platform using a non-audible sound wave, the method comprising: collecting a moving picture from an advertiser terminal; Generating a mixed moving picture in which non-audible sound waves are mixed in the moving picture, and transmitting the mixed moving picture to a display device; Receiving purchase information from a mobile device that has received the non-audible sound transmitted by the display device; And requesting the advertiser terminal for reward settlement based on the purchase information.

Here, the generating the mixed moving picture may include: generating a product identification ID for a product related to the moving picture; Converting the product identification ID into the non-audible sound wave; And mixing the non-audible sound wave with the moving picture.

The mobile device may be provided with a shopping application for receiving the non-audible sound waves.

A reward SDK is installed in the mobile device together with the shopping application, and the mobile device can transmit the purchase information to the platform device through the reward SDK.

Wherein when the mobile device receives the non-audible sound wave from the display device, it extracts the product identification ID from the non-audible sound wave and transmits it to the shopping server, and receives product information related to the product identification ID from the shopping server have.

The mobile device can transmit purchase information based on the goods information to the shopping server and the platform device.

According to another aspect of the present invention, there is provided a platform apparatus using a non-audible sound wave, comprising: a moving picture receiving unit for receiving a moving picture from an advertiser terminal; A non-audible sound mixing unit for mixing a non-audible sound wave into the moving picture to generate a mixed moving picture; A purchase information collection unit for receiving purchase information from the mobile device when the mobile device purchases a product related to the moving image after receiving the non-audible sound wave; And a reward SDK generator for generating a reward SDK installed in the mobile device to transmit the purchase information.

The non-audible sound mixing unit may convert the product identification ID into the non-audible sound wave and mix it with the moving image.

When the mobile device receives the non-audible sound wave from the display device, the mobile device extracts the product identification ID from the non-audible sound wave and transmits the extracted product identification ID to the shopping server And can receive merchandise information related to the merchandise identification ID from the shopping server.

And a reward settlement unit that requests reward settlement to the advertiser terminal based on the purchase information.

The details of other embodiments are included in the detailed description and drawings.

As described above, according to the advertisement platform providing method and the platform apparatus using the same according to the present invention, viewers can obtain useful product information in real time with respect to moving images being watched, thereby increasing the purchase rate for the corresponding goods. In addition, since the purchase incentive information transmitted to the mobile device is provided using the non-audible sound wave, there is no sense of rejection to the viewer.

As described above, the advertiser who sells the product using the advertisement platform of the present invention is not only advantageous, but also the platform administrator who provides the advertisement platform can conveniently distribute the profit. That is, since the purchasing information is automatically transmitted to the platform device whenever the viewer purchases through the reward SDK (Software Development Kit) installed in the mobile device, the reward settlement can be conveniently performed.

1 is a block diagram schematically illustrating the configuration of an advertisement reward system according to an embodiment of the present invention.
2 is a block diagram schematically showing the mobile device of FIG.
Fig. 3 is a schematic diagram showing the platform device of Fig. 1; Fig.
4 is a flowchart illustrating an advertisement platform providing method performed by the advertisement reward system of the present invention.
5 is a flowchart illustrating an advertisement platform providing method performed by the platform apparatus of the present invention.
6 is a flowchart illustrating an advertisement platform providing method performed by the mobile device of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

BRIEF DESCRIPTION OF THE DRAWINGS Fig.

1 is a block diagram schematically illustrating the configuration of an advertisement reward system according to an embodiment of the present invention. The advertisement reward system 10 according to an embodiment of the present invention includes a mobile device 100, a display device 200, a platform device 300, a shopping server 400, and an advertiser terminal 500.

The configurations may be interconnected by a wired or wireless network. Here, the network provides a path for transferring data between the respective configurations, and is a concept including both existing networks and future networks. For example, the network may be a wired or wireless local area network that provides communication of various information devices within a limited area, a mobile communication network that provides communication between mobile objects and mobile objects outside the mobile object, Satellite communication network, wired / wireless communication network, or a combination of two or more.

The mobile device 100 is an electronic device capable of performing a communication function through the Internet while the user is moving. For example, the mobile device 100 includes a mobile phone including a smart phone, a tablet computer, a PDA, a wireless telephone, and the like. Hereinafter, the mobile device 100 will be described in detail with reference to FIG. 2 is a block diagram schematically showing the mobile device of FIG.

The mobile device 100 is provided with a shopping application 142 for accessing the shopping server 400 and a reward SDK 144 for transferring the purchase information to the platform device 300.

The shopping application 142 is interlocked with the shopping server 400 and can recognize the non-audible sound signal. The shopping application 142 can still recognize and process the non-audible sound signal even though it is not displayed on the display of the mobile device 100 and is executed in the background state. When the mobile device 100 receives the non-audible sound signal output from the display device 200, it extracts the product identification ID included in the non-audible sound signal and transmits it to the shopping server 400. Accordingly, the shopping server 400 transmits the goods information corresponding to the goods identification ID to the mobile device 100. The shopping application 142 may be application software downloaded by a user using an external platform to his or her mobile device 100. [ The shopping application 142 of the present invention may be software installed in the mobile device 100 by default in conjunction with the operating system software of the mobile device 100. [

When a purchase event occurs between the shopping application 142 and the shopping server 400 provided in the mobile device 100, the shopping application 142 transmits purchase information to the shopping server 400, and the reward SDK 144 And transmits purchase information to the platform device 300. The reward SDK 144 is generated by the platform device 300 and stored in the platform device 300 or an external platform so that when the mobile device 100 downloads any one of a plurality of applications, You can download and install it together. Preferably, the reward SDK 144 may be downloaded along with the shopping application 142 via an external platform and installed in the mobile device 100.

The mobile device 100 includes a processor 130, an internal memory 140, an input means 110 and an output means 120. The input means 110 of the mobile device 100 includes a software or hardware input device, and as a hardware input device, for example, a microphone that receives audible and non-audible sound waves may be used. The output means 120 includes a speaker and a display. The display may include a user interface as a means for detecting a user's touch input in UI / UX of operating system software and UI / UX of application software. The display may be a means for outputting a screen and a touch screen for simultaneously executing an input means for sensing a touch event of a user.

The internal memory 140 of the mobile device 100 typically provides a location for storing computer code and data used in the mobile device. Specifically, in the internal memory 140 of the mobile device 100, not only a basic input / output system, an operating system (not shown), an operating system , Firmware for any device, including various programs, applications, or user interface functions running on the device, processor functions, and the like.

The advertiser terminal 500 is an electronic device capable of communicating with the platform device 300, and there is no particular limitation on the type thereof. For example, the advertiser terminal 500 may be various terminals such as all information communication devices, a multimedia terminal, a wired terminal, a fixed terminal, or an IP (Internet Protocol) terminal. The advertiser terminal 500 may be a smartphone, a mobile phone, a portable multimedia player (PMP), a mobile internet device (MID), a desktop computer, a tablet computer, a notebook PC, a netbook, Personal digital assistants (PDAs), smart TVs, and information communication devices, and the like.

The display device 200 transmits the mixed moving picture transmitted from the platform device 300 through the output means. The output means of the display device 200 includes a video output means and an audio output means. Here, the video output means outputs a video signal through a display such as a monitor, and the sound output means outputs an audio signal (audible sound wave signal) interlocked with the video signal and a non-audible sound wave signal obtained by converting the product identification ID. When the mobile device 100 is located around the display device 200, that is, while the user is viewing the display device 200, the mobile device 100 receives the non-audible sound wave output from the display device 200 . The display device 200 may include various hardware devices, server devices, and software, such as data storage means, data processing means, moving image processing means, and communication means, in addition to the above configurations.

The platform device 300 generates a mixed moving picture file including non-audible sound waves and requests reward settlement to the advertiser based on the purchase information. The platform device 300 includes storage means such as a database, means for managing, processing and transmitting and receiving data, means for processing communication with an external device or external system, means for authentication and security, Video mixing means, which may include various hardware devices, server devices, and software. Although the configuration of the platform device 300 is schematically illustrated in the present embodiment, the present invention is not limited thereto and can be variously modified or added. The platform device 300 will be described in detail with reference to FIG. Fig. 3 is a schematic diagram showing the platform device of Fig. 1; Fig.

The platform device 300 includes a moving picture management unit 310, an identification ID generation unit 320, a non-audible sound mixing unit 330, a database 340, a reward SDK generation unit 350, a purchase information collection unit 360, And a reward calculation unit 370. [ Each component constituting the platform device 300 may be implemented in one processor or in a separate processor, and may be implemented in a central processing unit, other chipset, microprocessor, or the like.

The video management unit 310 receives the original moving image file transmitted from the display device 200 from the advertiser terminal 500.

The identification ID generating unit 320 generates a unique commodity identification ID for the commodity corresponding to the moving image. The product identification ID is simple data information that can minimize data loss or distortion due to the transmission and reception of the non-audible sound signal. If there is more than one product to be advertised even in one moving image, the product identification ID can be generated for each product. The product identification ID is transmitted to the shopping server 400. When the shopping server 400 receives the product identification ID from the mobile device 100, it transmits the product information corresponding to the product identification ID to the mobile device 100. [

The non-audible sound wave mixing unit 330 converts the product identification ID into an audible non-audible sound signal that can not be perceived by the human auditory sense. The non-audible sound waves may have a frequency range of 18 to 25 kHz. In addition, the non-audible sound mixing unit 330 generates a mixed moving picture file by including a non-audible sound signal in the moving picture file. Typically, the moving picture file includes a video signal and an audio signal, and the non-audible sound mixing unit 330 mixes audio signals of the audio frequency band and non-audible sound signals and then combines them with the video signal. The thus generated mixed moving picture is transmitted to the external display device 200 by the moving picture managing unit 310. [

The database 340 stores various information necessary for the configuration and operation of the platform apparatus, and can be configured with various databases. For example, the database 340 may include a user information database, a moving picture database, a mixed moving picture database, a product identification ID database, a reward SDK database, a purchase information database, a reward database, and the like. These databases may be located in a system managed by the platform device 300 or may be located in a repository managed by an external server.

The reward SDK generating unit 350 generates a reward SDK corresponding to the mixed moving picture. The reward SDK 144 is installed in the mobile device 100 through various paths and transmits the purchase information from the mobile device 100 to the purchase information collection module 360 of the shopping server 400 . Here, the purchase information includes a product name, a product identification ID, a purchase quantity, or a purchase price, for example.

The reward settlement unit 370 requests the advertiser terminal 500 for reward settlement based on the purchase information collected by the purchase information collection unit 360, that is, the purchase event based on the goods identification ID. Examples of the reward settlement include various ratios such as a predetermined ratio to sales, a reward proportional to the number of purchase events, a fixed reward, or a combination thereof.

The shopping server 400 can be implemented as an online shopping mall site, and performs advertising, sales, payment, etc. of goods in conjunction with the shopping application 142 installed in the mobile device 100. The shopping server 400 includes storage means such as a database, means for managing, processing and transmitting / receiving data, means for processing communication with an external device or external system, means for authentication and security, etc. , Which may include various hardware devices, server devices, and software.

Hereinafter, a method of providing an advertisement platform according to an embodiment of the present invention will be described with reference to FIGS. 4 is a flowchart illustrating an advertisement platform providing method performed by the advertisement reward system of the present invention.

Referring to FIG. 4, the advertiser terminal 500 registers a moving image file to be advertised on the display device 200 in the platform device 300 (S10).

The platform device 300 converts the product identification ID into a non-audible sound signal, mixes it into the moving picture file, and encodes the mixed moving picture file (S15).

The display device 200 receives the mixed moving picture from the platform device 300 and transmits the mixed moving picture through the output means (S20, S25). In particular, the non-audible sound signal included in the mixed moving picture is transmitted (S30).

After receiving the non-audible sound signal, the mobile device 100 located near the display device 200 extracts the product identification ID from the non-audible sound signal and transmits it to the shopping server 400 (S35).

Then, the shopping server 400 transmits the goods information corresponding to the goods identification ID to the mobile device 100 (S40). The user confirms the product information through the screen of the mobile device 100, and then transmits the purchase information on the product to the shopping server S45. At this time, the reward SDK 144 of the mobile device 100 transmits purchase information to the platform device 300 (S50).

The platform device 300 requests the advertiser terminal 500 for reward settlement based on the purchase information (S55).

5 is a flowchart illustrating an advertisement platform providing method performed by the platform apparatus of the present invention.

Referring to FIG. 5, the moving picture management unit 310 of the platform device 300 collects moving pictures from the advertiser terminal 500 (S100).

In response to the moving picture, the identification ID generation unit 320 generates the product identification ID, and the reward SDK 144 generation unit generates the reward SDK (S105).

The non-audible sound wave mixing unit 330 converts the product identification ID into a non-audible sound wave (S110), and mixes the non-audible sound wave with the moving image (S115). The video management unit 310 transmits the mixed video to the display device 200 (S120).

When the purchase information collection unit 360 acquires the purchase information from the reward SDK 144 of the mobile device 100 in step S125, the reward calculation unit 370 acquires the purchase information from the reward SDK 144 on the basis of the purchase information to the advertiser terminal 500 And requests reward settlement (S130).

6 is a flowchart illustrating an advertisement platform providing method performed by the mobile device of the present invention.

Referring to FIG. 6, a user installs a shopping application 142 and a reward SDK 144 in the internal memory 140 of the mobile device 100. In the mobile device 100, the shopping application is executed in a background state or the like (S200).

When the mobile device 100 receives the non-audible sound wave from the display device 200 (S205), it extracts the product identification ID from the non-audible sound wave through the shopping application 142 and transmits the product identification ID to the shopping server 400 (S210).

The shopping server 400 transmits the goods information corresponding to the goods identification ID to the mobile device 100 (S215).

The user confirms the product information through the screen of the mobile device 100 and transmits the purchase information to the shopping server 400 through the shopping application (S220). At this time, the reward SDK 144 installed in the mobile device 100 transmits purchase information to the platform device 300 (S220).

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, You will understand. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

10: Ad Rewards System
100: Mobile devices
110: input means
120: output means
130: Processor
140: Internal memory
142: Shopping application
144: Rewards SDK
200: display device
300: Platform device
310:
320: Identification ID generation unit
330: non-audible sound wave mixing unit
340: Database
350: Reward SDK generation unit
360: Purchasing information collecting section
370: reward settlement part
400: Shopping server
500: Advertiser terminal

Claims (10)

A platform device providing an ad platform using non-audible sound waves:
Collecting a moving image from an advertiser terminal;
Generating a mixed moving picture in which non-audible sound waves are mixed in the moving picture, and transmitting the mixed moving picture to a display device;
When the mobile device receives the non-audible sound transmitted from the display device and generates a purchase event, the mobile device automatically transmits purchase information to the platform device through the reward SDK whenever the purchase event occurs ; And
And requesting the advertiser terminal for reward settlement based on the purchase information received via the reward SDK. The method of claim 1, wherein the generating the mixed moving picture comprises:
Generating a product identification ID for a product associated with the moving picture;
Converting the product identification ID into the non-audible sound wave; And
And mixing the non-audible sound wave with the moving picture. The method according to claim 1,
Wherein the mobile device is provided with a shopping application for receiving the non-audible sound waves. The method of claim 3,
A reward SDK is installed in the mobile device together with the shopping application,
Wherein the mobile device transmits the purchase information to the platform device through the reward SDK. The method according to claim 1,
Extracting a product identification ID from the non-audible sound wave and transmitting the extracted product identification ID to the shopping server when the mobile device receives the non-audible sound wave from the display device; and receiving product information related to the product identification ID from the shopping server A method for providing an advertisement platform using non-audible sound waves. 6. The method of claim 5,
And the mobile device transmits purchase information based on the product information to the shopping server and the platform device. A moving picture receiving unit for receiving a moving picture from the advertiser terminal;
A non-audible sound mixing unit for mixing a non-audible sound wave into the moving picture to generate a mixed moving picture;
A purchase information collection unit for receiving purchase information from the mobile device when a mobile device generates a purchase event for a product related to the moving picture after receiving the non-audible sound wave;
A reward SDK generator for generating a reward SDK installed in the mobile device to transmit the purchase information; And
Wherein the mobile device automatically transmits the purchase information through the reward SDK whenever the purchase event occurs and requests a reward settlement to the advertiser terminal based on the purchase information, Platform devices used. 8. The method of claim 7,
Further comprising an identification ID generation unit for generating a product identification ID for a product associated with the moving image,
Wherein the non-audible sound mixing unit converts the product identification ID into the non-audible sound and mixes the non-audible sound into the moving picture. 9. The method of claim 8,
The mixed moving picture is transmitted to an externally installed display device,
Wherein when the mobile device receives the non-audible sound wave from the display device, the mobile device extracts the product identification ID from the non-audible sound wave and transmits the extracted product identification ID to the shopping server, Wherein the receiving unit receives the non-audible sound wave. delete

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