KR101412708B1 - System for hubing mobile using quick response code and management method therefor - Google Patents

Abstract

The present invention relates to a mobile hub system using a quick response (QR) code and a management method thereof, the system comprising an IPTV server (100) which inserts a QR code for connection to an interaction server (200) into broadcasting content transmitted by a broadcasting station and transmits the broadcasting content to a TV terminal connected through an information network; the interaction server (200) which stores and manages pieces of information corresponding to the broadcasting content and transmits, to the user terminal (300), any one of detailed program information corresponding to request information from a user terminal (300), multimedia survey/vote information, sponsorship information on actors, map information on a filming location, actor information, shopping information on sponsored products and broadcasting content; and the user terminal (300) which scans the QR code on the broadcasting content displayed on a TV screen to connect to the interaction server (200), transmits request information corresponding to a user′s manipulation to the interaction server (200), receives and displays any one of the detailed program information matching the broadcasting content, the multimedia survey/vote information, the sponsorship information on actors, the map information on the filming location, the actor information, the shopping information on sponsored products and the broadcasting content.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile hub system and a method of operating the same,

[0001] The present invention relates to a mobile hub system and a method for operating the same, and more particularly, to a mobile hub system and a method for operating the mobile hub system through a Quick Response Code The present invention relates to a technique for providing real-time shopping for place location information, multimedia questionnaires, broadcast viewing, performer information, and performer sponsorship.

A conventional broadcasting company including a terrestrial wave and a cable channel provides contents such as a real-time channel service, a movie and TV viewing, a UCC (User Created Content), and the like. Among a plurality of camera images constituting one content, And a multi-angle function for selecting a multi-angle.

However, such a method is performed in a manner of selecting and consuming contents using a menu tree according to a content classification system according to each operator, and a plurality of operations are required to access the contents of the user, and access to the linked contents is very limited .

In addition, it provides search function in conjunction with existing search portal, but there is inconvenience of inputting characters using remote control in TV environment, and there is a limitation in linking metadata with search engine, linking recommendation search terms and linking to portal blog, Level service.

Accordingly, there is a problem that the user can not exchange feedback directly related to the program being viewed on the live broadcast, without interaction between the broadcasting company that produces and transmits the program and the user who watches the broadcast.

In addition, while the majority of users use smartphones as a medium for digital contents use, there is very little use of digital contents through smart TVs. This is due to the market environment that does not receive proper digital contents in a home with smart TV .

Korean Patent Publication No. 2012-0119578 (a broadcast content providing apparatus for IPTV, a user terminal, and a method for providing broadcast content information for IPTV) is provided with an IPTV broadcast using a QR code including broadcast content and associated information related to the broadcast content A content generation unit for generating a content; And a transmission unit for transmitting the IPTV broadcasting contents, so that information on the broadcasting contents can be easily obtained.

However, the above-mentioned prior art patent provides only a connection to a web page providing related information related to broadcasting contents, so that it is expected to expect the same interaction as a participant in a live broadcast, such as solving a quiz or participating in a survey There is no disadvantage.

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above problems, and it is an object of the present invention to provide a mobile terminal capable of providing detailed information of a program being broadcast through a site accessed through a Quick Response Code scanning of a broadcast screen, The present invention aims at providing real-time interaction with a user during a live broadcast in a mobile environment by providing real-time shopping for broadcast viewing, performer information, and performer sponsorship.

In order to accomplish the above object, the mobile hub system according to the present invention is characterized in that a mobile terminal is connected to a TV receiving terminal through an information communication network by inserting a radio code for connection with an interaction server (200) An IPTV server 100 for transmitting the IPTV service; And stores and manages information corresponding to the broadcast contents. The program information includes program detail information corresponding to the request information from the user terminal 300, multimedia questionnaire / voting information, performer sponsorship information, photographing place map information, performer information, An interactive server 200 for transmitting any one of broadcast contents to the user terminal 300; And transmits the request information corresponding to the operation of the user to the interaction server 200 to transmit the program detail information corresponding to the broadcast content, And a user terminal 300 receiving and displaying any one of multimedia questionnaire / voting information, performer sponsorship information, photographing place map information, performer information, sponsorship shopping information, or broadcast contents.

The method of operating a mobile hub system according to the present invention based on the system described above is characterized in that (a) a PTV server inserts a radio code for connection with an interaction server into broadcast content transmitted from a broadcasting station, To a TV receiving terminal connected via the Internet; (B) transmitting the request information corresponding to the broadcast content to the interaction server; And an interaction server transmits any one of program detail information corresponding to the request information, multimedia questionnaire / voting information, performer sponsorship information, photographing place map information, performer information, sponsorship shopping information, or broadcast contents to the user terminal c) step.

According to the present invention as described above, the details of the program being broadcast through the site accessed through the Quick Response Code scanning of the broadcast screen, the location information of the shooting location, the multimedia questionnaire survey, And real-time shopping for performer supporters, thereby providing real-time interaction with a user during a live broadcast in a mobile environment.

In addition, according to the present invention, there is an effect that advertisement revenue is generated at the same time as broadcast content is transmitted, by transmitting a banner advertisement or a quail code including a link to a site to be advertised together with the broadcast content.

In addition, according to the present invention, by transmitting the QQ code including the link to the multimedia questionnaire site together with the broadcast content, the profit of the surveys can be generated simultaneously with transmission of the broadcast content.

In addition, according to the present invention, a squirrel code including a link to a shopping mall site selling a performer sponsorship is transmitted together with the broadcast content, thereby generating sponsorship sales revenue at the same time as broadcasting the broadcast content.

In addition, according to the present invention, a pushing message including program information is transmitted to a predetermined user terminal prior to broadcast content, thereby generating advertisement revenue according to a banner exposure included in a pushing message.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram illustrating a mobile hub system using a QAR code according to the present invention; FIG.
FIG. 2 is a diagram illustrating an example in which a quail code is inserted into a broadcast content of a mobile hub system through a quail code according to the present invention; FIG.
FIG. 3 is a block diagram showing an interaction server of a mobile hub system according to the present invention. FIG.
FIG. 4 illustrates an example of a survey voting management module of a mobile hub system using a QAR code according to the present invention. FIG.
FIG. 5 is an exemplary view showing a support information management module of a mobile hub system through a QAR code according to the present invention; FIG.
FIG. 6 is an exemplary diagram illustrating a GPS map management module of a mobile hub system using a QAR code according to the present invention; FIG.
FIG. 7 is an exemplary diagram showing a performer information management module of a mobile hub system using a QAR code according to the present invention; FIG.
8 is a diagram illustrating an example of a sponsorship shopping module of a mobile hub system using a QAR code according to the present invention.
FIG. 9 is a diagram illustrating an example of a broadcast content management DB of a mobile hub system according to the present invention. FIG.
FIG. 10 is an exemplary diagram showing a broadcast content pushing module of a mobile hub system according to the present invention. FIG.
FIG. 11 is a diagram illustrating registration of a quiz idea through a user terminal of a mobile hub system using a quail code according to the present invention; FIG.
FIG. 12 is an exemplary view showing a questionnaire registration through a user terminal of a mobile hub system using a QAR code according to the present invention; FIG.
FIG. 13 is an exemplary view showing a broadcast content list display through a user terminal of a mobile hub system using a QAR code according to the present invention; FIG.
FIG. 14 is a flowchart illustrating a method of operating a mobile hub system using a QAR code according to the present invention. FIG.
FIG. 15 is a flowchart illustrating a method of operating a mobile hub system using a QAR code according to an embodiment of the present invention after steps S10 and S20. FIG.
FIG. 16 is a flow chart showing another process before step S 10 and after step S 20 of a method of operating a mobile hub system using a QAR code according to the present invention; FIG.

Specific features and advantages of the present invention will become more apparent from the following detailed description based on the accompanying drawings. Prior to this, terms and words used in the present specification and claims are to be interpreted in accordance with the technical idea of the present invention based on the principle that the inventor can properly define the concept of the term in order to explain his invention in the best way. It should be interpreted in terms of meaning and concept. It is to be noted that the detailed description of known functions and constructions related to the present invention is omitted when it is determined that the gist of the present invention may be unnecessarily blurred.

As shown in FIG. 1, a mobile hub system S using a QAR code according to the present invention includes an IPTV server 100, an interaction server 200, and a user terminal 300.

First, the IPTV server 100 inserts a radio code for connection with the interaction server 200 into broadcast content transmitted from a broadcast station, and transmits the broadcast content to a TV receiver connected through an information communication network.

At this time, the radio code may be configured to be displayed alternately with the corner image or the advertisement image of the broadcast content, as shown in the example shown in FIG. 2, and may include information to be displayed on the broadcast banner display or the advertisement target site.

In addition, the interaction server 200 stores and manages information corresponding to the broadcast content. The interaction server 200 may store the program information corresponding to the request information from the user terminal 300, multimedia questionnaire / voting information, performer sponsorship information, Information on the performer, information on the performer, sponsorship shopping information, or broadcast content to the user terminal 300.

The user terminal 300 scans the queued code on the broadcast content output on the TV screen and connects to the interaction server 200. The user terminal 300 transmits the request information corresponding to the user's operation to the interaction server 200, Multimedia question / ballot information, performer sponsorship information, photographing place map information, performer information, sponsorship shopping information, or broadcast contents corresponding to the program information, broadcasting contents, and the like.

Hereinafter, the user terminal 300 according to the present invention will be described in detail. However, the user terminal 300 according to the present invention may be downloaded from an interaction server 200 connected through an information communication network or an interaction server 200 accessed through a quail code scanning, .

Hereinafter, the detailed configuration of the interaction server 200 of the mobile hub system S using the QAR code according to the present invention will be described with reference to FIGS. 3 to 10 as follows.

First, when the program information management module 210 receives the program information request information from the user terminal 300 connected through the information communication network, the program information management module 210 transmits the program detailed information stored in advance to the user terminal 300 so as to correspond to the broadcast content do.

When the questionnaire vote management module 220 receives the questionnaire vote request information from the user terminal 300 connected through the information communication network, the questionnaire vote management module 220 transmits the multimedia questionnaire / voting information corresponding to the broadcast content to the user terminal 300 And collects questionnaire vote response information received from the user terminal 300 to generate questionnaire voting statistical information by sex, age, item, or region as shown in FIG. 4, for example.

In this case, the multimedia questionnaire / voting information is composed of the same items as the questionnaire / poll conducted on the broadcast contents to be transmitted in real time. However, the present invention is not limited to this, Can be distributed.

In addition, the questionnaire voting management module 220 is configured to transmit one of the predetermined points, coupons, or audible tickets to the user terminal 300 when the questionnaire voting response information is received from the user terminal 300.

In addition, when the sponsor information management module 230 receives the performer sponsorship details request information from the user terminal 300 connected through the information communication network, the sponsor information management module 230 searches for the sponsor sponsorship information corresponding to the sponsor worn by the performers included in the broadcast content To the user terminal (300).

At this time, the performer sponsorship information includes any one of the food, clothing, accessories, or means of transportation provided by the sponsor to the performer, but the present invention is not limited to this. As shown in Fig. 5, (Text, image, video, or sponsor site) that provides sponsorship by contractual relationship.

In addition, when the GPS map management module 240 receives the location location request information from the user terminal 300 connected through the information communication network, the GPS map management module 240 searches the location coordinates To the user terminal 300, the photographing place map information including the position coordinates at which the contents are photographed.

At this time, it is preferable that the photographing place map information is not limited to a specific place for photographing the broadcast contents, but it is understood that the photographing place map information includes the position coordinates and the movement path of each participant participating in the broadcast photographing, And may include tourist information.

In addition, when the performer information management module 250 receives the performer description request information from the user terminal 300 connected through the information communication network, the performer information management module 250 may include profile information of the performer included in the broadcast content, And transmits the performer information to the user terminal 300.

7, when the performer is a singer, the performer information management module 250 controls the title song playback or music video playback of the performer corresponding to the performer history request information through the user terminal 300 .

In addition, when the sponsorship shopping module 260 receives the sponsorship shopping request information from the user terminal 300 connected through the information communication network, the sponsorship shopping module 260 transmits the sponsorship shopping request information, And transmits the shopping information to the user terminal 300.

At this time, the sponsored water shopping information includes any one of the commodity information among the groceries, clothing, accessories, or transportation means provided by the sponsor to the performer, but the present invention is not limited to this, And may include product information registered by the sponsoring company.

That is, as in the example shown in FIG. 8, it is possible to provide price information on the costume worn by supporters included in the broadcast content to the user terminal 300, control connection between the user terminal 300 and the shopping mall site So that the user can settle the sponsored product immediately.

In addition, when the broadcast content management DB 270 stores and manages the broadcast content, the broadcast content management DB 270 receives the broadcast content request information from the user terminal 300 connected through the information communication network, And transmits the index to the user terminal 300.

At this time, the broadcast content provided in correspondence with the broadcast content request information includes any one of the last broadcast content or a part of the broadcast content scheduled to be broadcast, and as shown in Fig. 9, (300). ≪ / RTI >

The broadcast content pushing module 280 transmits message pushing information including any one of the broadcast content subject information of this week, the broadcast content performer introduction information of this week, or the broadcast content event information to a predetermined user To the terminal 300 in the form of pushing.

For example, as shown in FIG. 10, it may be driven to transmit a message containing the program detailed information to the user terminal 300 30 minutes before the broadcast content is transmitted.

Hereinafter, the user terminal 300 of the mobile hub system S using the QQ code according to the present invention will be described with reference to FIGS. 11 to 13 as follows.

Specifically, the user terminal 300 scans the quail code on the broadcast content output on the TV screen and connects to the interaction server 200. In the example shown in FIG. 11, the user terminal 300 scans the quiz code And is registered in the mobile web bulletin board of the interaction server 200.

In addition, the user terminal 300 scans the jail code on the broadcast content output on the TV screen and connects to the interaction server 200. In the example shown in FIG. 12, the user terminal 300 selects any one of the questionnaire questionnaires Is transmitted to the interaction server 200 and is reflected in the questionnaire result in the broadcasting contents being transmitted in real time.

Then, the user terminal 300 scans the queued code on the broadcast content output on the TV screen and connects to the interaction server 200. As shown in the example shown in Fig. 13, the user terminal 300 is registered in the interaction server 200, Displays the broadcast content lists, and displays the broadcast content corresponding to the touch signal by the user's operation.

Hereinafter, a method of operating a mobile hub system using a QAR code according to the present invention will be described with reference to FIG.

First, the IPTV server 100 inserts a radio code for connection with the interaction server 200 into broadcast content transmitted from a broadcast station, and transmits the broadcast content to a TV receiver connected through an information communication network (S10).

Then, the user terminal 300 transmits the request information corresponding to the broadcast content to the interaction server 200 (S20).

The interaction server 200 transmits any one of program detail information, multimedia questionnaire / voting information, performer sponsorship information, photographing place map information, performer information, sponsorship shopping information, or broadcast contents corresponding to the request information to the user To the terminal 300 (S30).

More specifically, referring to FIG. 15, a description will be made of a process performed after steps S 10 and S 20 of the method of operating a mobile hub system using a QAR code according to the present invention.

After operation S10, the interaction server 200 stores and manages previously stored program detailed information to correspond to broadcast contents (S40).

Next, the interaction server 200 stores and manages the multimedia questionnaire / voting information corresponding to the broadcast content (S50).

Subsequently, the interaction server 200 stores and manages the performer sponsorship information corresponding to the sponsor worn by the performers included in the broadcast content (S60).

Then, the interaction server 200 stores and manages position coordinates and photographing place map information during shooting of broadcast content (S70).

More specifically, referring to FIG. 16, another process performed after step S 10 and step S 20 of the method of operating a mobile hub system using a QAR code according to the present invention is as follows.

After operation S10, the interaction server 200 stores and manages performer information including profile information, affiliation company information, or SNS information of the performers included in the broadcast content (S80).

Subsequently, the interaction server 200 stores and manages the sponsorship shopping information providing the payment of the sponsorship worn by the performers included in the broadcast content (S90).

Subsequently, the interaction server 200 stores and manages either the last broadcast content corresponding to the broadcast content request information or a part of the broadcast content scheduled to be transmitted (S100).

Before the broadcast contents are transmitted, the interaction server 200 transmits message pushing information including any one of the weekly broadcast content subject information, the weekly broadcast content performer introduction information, and the broadcast content event information to a predetermined user terminal 300 in a pushing mode (S110).

While the present invention has been particularly shown and described with reference to preferred embodiments thereof, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. It will be appreciated by those skilled in the art that numerous changes and modifications may be made without departing from the invention. And all such modifications and changes as fall within the scope of the present invention are therefore to be regarded as being within the scope of the present invention.

S: Mobile Hub System with Qial Code
100: IPTV server 200: Interaction server
210: Program information management module 220: Survey voting management module
230: Sponsorship information management module 240: GPS map management module
250: Performer information management module 260: Sponsorship shopping module
270: Broadcast content management DB 280: Broadcast content pushing module
300: User terminal

Claims (12)

An IPTV server 100 for inserting a radio code for connection with an interaction server 200 into broadcast content transmitted from a broadcast station and transmitting the broadcast content to a TV receiver connected through an information communication network;
The program information, the multimedia questionnaire / voting information, the performer sponsorship information, the photographing place map information, the performer information, the sponsorship shopping information, and the shopping information corresponding to the request information from the user terminal 300 are stored and managed. An interaction server (200) for transmitting any one of information or broadcast contents to the user terminal (300); And
And transmits the request information corresponding to the operation of the user to the interaction server 200 to transmit the program detail information corresponding to the broadcast content, And a user terminal 300 receiving and displaying any one of multimedia questionnaire / voting information, performer sponsorship information, photographing place map information, performer information, sponsorship shopping information, or broadcast contents,
The interaction server (200)
A questionnaire vote management module 220 for transmitting the questionnaire response information to the user terminal 300 when the questionnaire response information is received from the user terminal 300; And
A GPS map for transmitting the photographing location map information including the location coordinates at which the broadcast content is being photographed or the location coordinates at which the broadcast content was photographed to the user terminal 300 when receiving the photographing location request information from the user terminal 300, And a management module (240). The method according to claim 1,
The interaction server (200)
A program information management module 210 for transmitting the program detailed information stored in advance to the user terminal 300 to correspond to the broadcast content when the program information request information is received from the user terminal 300;
And transmits the multimedia questionnaire / voting information corresponding to the broadcast content to the user terminal 300 when the questionnaire vote request information is received from the user terminal 300, and transmits the questionnaire vote response information received from the user terminal 300 A questionnaire vote management module 220 for collecting survey voting statistical information by gender, age, question, or region;
A sponsorship information management module (300) for transmitting to the user terminal (300) the performer sponsorship information corresponding to the sponsor worn by the performers included in the broadcast content when receiving the performer sponsorship details request information from the user terminal (300) 230); And
A GPS which transmits to the user terminal 300 the photographing location map information including the location coordinates at which the broadcast content is being photographed or the location coordinates at which the broadcast content is photographed, And a map management module (240). delete 3. The method of claim 2,
The performer sponsorship information includes:
Wherein the information includes any one of food, clothing, accessories, or means of transportation provided by the sponsor to the performer. 3. The method of claim 2,
Wherein the photographing location map information comprises:
Wherein the location information includes at least one of a specific location for photographing the broadcast content, location coordinates and a travel route of each participant participating in the broadcast photographing, and sightseeing information adjacent to the location coordinates at which the broadcast content is photographed. The method according to claim 1,
The interaction server (200)
The player information management server 300 transmits the performer information including the profile information of the performer included in the broadcast content, the company information of the corporation, or the SNS information to the user terminal 300 when the performer request information is received from the user terminal 300 Module 250;
When receiving the sponsorship shopping request information from the user terminal 300, transmits the sponsorship shopping information providing payment of the sponsorship worn by the performers included in the broadcast contents to the user terminal 300 Module 260;
The broadcast content request information and the broadcast content corresponding to the broadcast content request information are received from the user terminal 300 and the broadcast content request information is received from the user terminal 300, Management DB 270; And
Before the broadcast content is transmitted, message pushing information including any one of the weekly broadcast content subject information, the weekly broadcast content performer introduction information, and the broadcast content event information is transmitted to the preset user terminal 300 in a pushing form And a broadcast content pushing module (280) for playing the broadcast content. The method according to claim 6,
The sponsored water shopping information includes:
The information processing apparatus according to any one of claims 1 to 3, wherein the sponsorship information includes merchandise information including a merchandise information of any one of the groceries, clothes, accessories, or means of transportation provided by the sponsor to the performer, Mobile Hub System through. The method according to claim 6,
The broadcast content corresponding to the broadcast content request information,
Wherein the mobile terminal includes any one of a last broadcast content or a broadcast content scheduled to be transmitted and is downloaded to the user terminal (300) through a predetermined fee settlement. The method according to claim 1,
The user terminal (300)
The mobile terminal accesses the interaction server 200 by scanning the jail code on the broadcast content output on the TV screen,
Registers a quiz idea inputted through a user's operation in a mobile web bulletin board of the interaction server 200,
One of the questionnaire questionnaires on the broadcast content is transmitted to the interaction server 200 so that the questionnaire result reflected in the questionnaire result in the broadcast contents being transmitted in real time,
And displays broadcast contents list broadcasted in the interaction server (200) and broadcasted, and displays broadcast contents corresponding to a touch signal generated by a user's operation. (a) inserting a radio code for connection with an interaction server into a broadcast content transmitted from an IPTV server and transmitting the broadcast content to a TV receiver connected through an information communication network;
(b) transmitting, by the user terminal, request information corresponding to the broadcast content to the interaction server; And
(c) The interaction server transmits any one of program detail information, multimedia questionnaire / voting information, performer sponsorship information, photographing place map information, performer information, sponsorship shopping information, or broadcast contents corresponding to the request information to the interaction server The method comprising the steps of:
Before the step (a) and after the step (b)
(d) storing and managing previously stored program detail information so that the interaction server corresponds to the broadcast content;
(e) storing and managing multimedia questionnaire / voting information corresponding to the broadcast content by the interaction server;
(f) storing and managing performer sponsorship information corresponding to a sponsored item worn by the performers included in the broadcast content by the interaction server; And
(g) storing and managing photographing location map information including coordinates of a location where the broadcasting contents are being taken by the interaction server or coordinates of locations where the broadcasting contents are photographed, and managing and managing the mobile hub system Way. delete 11. The method of claim 10,
Before the step (a) and after the step (b)
(h) storing and managing performer information including profile information, agency information, or SNS information of the performer included in the broadcast content;
(i) storing and managing sponsorship shopping information provided by the interaction server to provide payment for the sponsorship worn by the performers included in the broadcast content;
(j) storing and managing any of the past broadcast contents corresponding to the broadcast content request information or a part of the broadcast contents scheduled to be transmitted; And
(k) Before the broadcasting contents are transmitted, the interaction server transmits message pushing information including any one of the weekly broadcast contents subject information, the weekly broadcast contents performer introduction information, and the broadcast contents event information to the predetermined user terminal To the mobile terminal, and transmitting the mobile information to the mobile terminal.

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