CN115018581A

CN115018581A - Method, device, medium and equipment for displaying object information in live broadcast room

Info

Publication number: CN115018581A
Application number: CN202210612656.3A
Authority: CN
Inventors: 魏文; 王文俊; 陈晨
Original assignee: Chengdu Photosynthetic Signal Technology Co ltd
Current assignee: Chengdu Photosynthetic Signal Technology Co ltd
Priority date: 2022-05-31
Filing date: 2022-05-31
Publication date: 2022-09-06

Abstract

An embodiment of the specification provides a method, a device, a medium and equipment for displaying object information of a live broadcast room, wherein the method comprises the following steps: receiving a trigger operation of an object display control in a live broadcasting room interface of a live broadcasting room client; responding to the trigger operation, and displaying the target popularization object information on a live broadcast room interface; the target popularization object information is determined based on the area information of the object provider and the area information corresponding to the client, so that personalized object information display is achieved, a user can conveniently and efficiently obtain the object information meeting the self requirement, the interaction mode under the live broadcast scene is enriched, and the user experience is improved.

Description

Method, device, medium and equipment for displaying object information in live broadcast room

Technical Field

The present disclosure relates to the field of information display technologies, and in particular, to a method, an apparatus, a medium, and a device for displaying object information in a live broadcast room.

Background

In recent years, live broadcast of e-commerce prevails, and in the live broadcast process of e-commerce, a host can carry out live broadcast of goods to cooperating merchants, and relevant commodity information is displayed in a live broadcast room (for example, a commodity link is added on the basis of a live broadcast end of the live broadcast room). Thereafter, the client in the live broadcast room may display the related merchandise information, and the audience may learn about and purchase the related merchandise based on the related merchandise information displayed by the client (e.g., click a merchandise link to purchase the merchandise).

At present, the sequence of displaying the related commodity information by the client is generally the sequence of displaying the related commodity information by the anchor terminal, which cannot meet the diversified requirements of users in a live broadcast room and influences the user experience.

Disclosure of Invention

One or more embodiments of the present specification provide a method, an apparatus, a medium, and a device for displaying object information in a live broadcast room, so as to implement personalized object (e.g., commodity) information display, meet diversified requirements of users in the live broadcast room, enrich interaction modes in a live broadcast scene, and improve user experience.

According to a first aspect, a method for displaying object information in a live broadcast room is provided, the method comprising:

receiving a trigger operation aiming at an object display control in a live broadcast room interface of a live broadcast room client;

responding to the trigger operation, and displaying target popularization object information on the live broadcast room interface; the target popularization object information is determined based on area information of an object provider and area information corresponding to the client.

According to a second aspect, a live room object information presentation method is provided, and the method includes:

responding to an object display request instruction sent by a client of a live broadcast room, and determining target popularization object information based on area information of an object provider of each popularization object information in the live broadcast room and area information corresponding to the client;

and sending the target popularization object information to the client so that the client displays the target popularization object information on a live broadcasting interface of the client.

According to a third aspect, there is provided a live room object information presentation apparatus, the apparatus comprising:

the first receiving module is configured to receive trigger operation of an object display control in a live broadcast room interface of a live broadcast room client;

the first display module is configured to respond to the trigger operation and display the target popularization object information on the live broadcast room interface; the target popularization object information is determined based on area information of an object provider and area information corresponding to the client.

According to a fourth aspect, there is provided a live room object information presentation apparatus, the apparatus comprising:

the system comprises a first determining module, a second determining module and a display module, wherein the first determining module is configured to respond to an object display request instruction sent by a client of a live broadcast room, and determine target popularization object information based on area information of an object provider of each popularization object information in the live broadcast room and area information corresponding to the client;

and the first sending module is configured to send the target popularization object information to the client so that the client can display the target popularization object information on a live broadcasting interface of the client.

According to a fifth aspect, there is provided a computer readable storage medium having stored thereon a computer program which, when executed in a computer, causes the computer to perform the method of the first or second aspect.

According to a sixth aspect, there is provided an electronic device comprising a memory and a processor, wherein the memory has stored therein executable code, and the processor, when executing the executable code, implements the method of the first or second aspect.

According to the method and the device provided by the embodiment of the specification, the triggering operation of the object display control in the live broadcast room interface of the live broadcast room client can be received; responding to the trigger operation, and displaying the target popularization object information on a live broadcast room interface; the target popularization object information is determined based on the area information of the corresponding object provider and the area information corresponding to the client. Therefore, for the clients with different areas, the distance between the provider area corresponding to the promotion object and the provider area corresponding to the promotion object is different, correspondingly, the scheme can be realized as the clients with different areas, different target promotion object information is displayed or the target promotion object information is displayed in different sequences, personalized object information display is realized, distance related information between the area information of the object provider and the area information corresponding to the client is clearly displayed for a user, the diversified requirements of the user in a live broadcast room are met, the interaction mode in a live broadcast scene is enriched, and the user experience is improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly introduced below. It is obvious that the drawings in the following description are only some embodiments of the invention, and that for a person skilled in the art, other drawings can be derived from them without inventive effort.

FIG. 1 is a schematic diagram of a framework for implementing one embodiment disclosed herein;

fig. 2 is a schematic flowchart of a method for displaying object information in a live broadcast room according to an embodiment;

FIGS. 3A-3E are schematic diagrams of a live broadcast room interface according to an embodiment;

fig. 4 is another schematic flow chart of a method for displaying object information in a live broadcast room according to an embodiment;

fig. 5 is a schematic block diagram of a device for displaying object information in a live broadcast room according to an embodiment;

FIG. 6 is another schematic block diagram of a live room object information presentation apparatus provided by an embodiment;

fig. 7 is a schematic block diagram of an electronic device provided by the embodiment.

Detailed Description

The technical solutions of the embodiments of the present disclosure will be described in detail below with reference to the accompanying drawings.

The embodiment of the specification discloses a live broadcast room object information display method and a device, and firstly introduces an application scene and a technical concept of the method, specifically as follows:

as described above, currently, the order of displaying the related merchandise information in the live broadcast room is generally the order of the merchandise trailer, which results in a single display form of the related merchandise information.

In view of the above, the inventor proposes a live room object information presentation method, and fig. 1 illustrates an implementation scenario diagram according to an embodiment disclosed in this specification. In this implementation scenario, each client involved in the e-commerce live broadcast scenario and a server C for providing services to the client are schematically shown, where the client includes a viewer a and a main broadcast B, and fig. 1 schematically shows 3 viewers, where the number of viewers a in the live broadcast room actually watching the main broadcast B may be any number. In the e-commerce live broadcast scene, the anchor terminal B can be used for recording live broadcast video and supporting the anchor thereof to interact with audiences of the audience terminals a, and the audience terminals a can play the live broadcast video and support the audiences thereof to interact with the anchor of the anchor terminal B. The server C can send the live video recorded by the anchor terminal B to each audience terminal a in real time, and can transmit interactive data between the anchor terminal B and the audience terminals a in real time.

Specifically, in an embodiment of the present specification, in an e-commerce live broadcast process, an anchor of an anchor terminal B may live broadcast and take goods for an object (for example, a commodity) that needs to be promoted, and display promotion object information of the promotion object in a live broadcast room of the anchor terminal B, and the corresponding anchor terminal B may record a video for the process, and then send the recorded video to each audience terminal a through a server C in real time.

Then, the audience a may display the promotion object information on its live broadcast interface (e.g., the first sub-interface described later) in real time according to the order in which the promotion object information is displayed in the live broadcast.

Then, when detecting that a certain audience a has a need for displaying object information in a specific display manner, that is, after receiving an object display request instruction sent by the audience a, the server C responds to the object display request, determines target popularization object information corresponding to the audience a from a plurality of popularization object information promoted in the live broadcast room based on the area information of the object provider of each popularization object in the live broadcast room and the area information corresponding to the audience a, and sends the target popularization object information to the audience a, wherein the audience a displays the target popularization object information on a live broadcast room interface (for example, a subsequent second sub-interface), that is, the object information is displayed in the specific display manner.

In an embodiment, when there is a need for displaying object information in a specific display manner, the anchor B may also send an object display request instruction to the server C, and then, the server C responds to the object display request instruction sent by the anchor B, and determines corresponding target popularization object information from a plurality of popularization object information promoted in the live broadcast room based on area information of an object provider of each popularization object in the live broadcast room and area information corresponding to the anchor B, so as to display the corresponding target popularization object information on a live broadcast room interface of the anchor B.

In one implementation, the audience a (or the anchor B) may sequentially display the corresponding target promotion object information on the interface of the live broadcast room according to the sequence from the small distance between the area where the object provider is located and the area corresponding to the audience a to the large distance between the area where the object provider is located and the area corresponding to the audience a.

In one implementation, the promotion object information may include, but is not limited to: promotion object links, promotion object names, promotion object pictures (or related introduction videos), and the like.

In the process, the target promotion object information needing to be displayed is determined for the client based on the area information corresponding to the client of the live broadcast room and the area information of the object provider of each promotion object information in the live broadcast room, so that the distance between the area of the provider corresponding to the promotion object and the area of the provider corresponding to the promotion object can be different for the clients in different areas, correspondingly, the scheme can be realized as the clients in different areas, different promotion objects are displayed or promotion objects are displayed in different sequences, personalized object information display is realized, distance related information between the area information of the object provider and the area information corresponding to the client is clearly displayed for the user, diversified requirements of the user in the live broadcast room are met, and user experience is improved.

The following describes in detail a method, an apparatus, a medium, and a device for displaying live broadcast object information provided in this specification, with reference to specific embodiments.

Fig. 2 is a flowchart illustrating a live room object information presentation method in an embodiment of the present specification. The method can be realized by any client side of the live broadcast room, the client side can be a main broadcast side or an audience side of the live broadcast room, the client side can be deployed on electronic equipment, and the electronic equipment can be any equipment with computing and processing capabilities, such as a smart phone, a tablet computer, a desktop computer, a notebook computer and an all-in-one machine. As shown in fig. 2, the method comprises the following steps S210-S220:

in step S210, a trigger operation for an object display control in a live broadcast room interface of a live broadcast room client is received. The live broadcast room client can comprise a viewer end and an anchor end of the live broadcast room.

In step S220, in response to the trigger operation, the target popularization object information is displayed on the live broadcast interface. The target popularization object information is determined based on the area information of the object provider and the area information corresponding to the client. In one case, the object provider may be a provider of multiple objects associated with a live broadcast room, for example, multiple merchants associated with the live broadcast room, and merchants to which multiple commodities associated with the live broadcast room belong, and the target promotion object information is obtained based on area information of the corresponding object provider and area information corresponding to the client, and may specifically be determined according to a distance between the object provider and the client.

In one implementation, an object display control may be displayed in a live broadcast interface of a live broadcast client, and when a user of the client has a specific object information viewing requirement, the object display control may be selected (clicked), and accordingly, the client receives a trigger operation for the object display control in the live broadcast interface of the live broadcast client.

It is understood that the live room interface of the client may include a plurality of interfaces, such as a first live room interface for presenting the anchor video, a second live room interface for presenting object information in the live room, and the like. As shown in fig. 3A, the first live interface can show a live video display area, an audience interaction area, and a first display area, which can show, but is not limited to, various controls for page transition.

In one implementation, the object presentation control can be presented on the first live interface, for example, can be presented in a designated area of the first live interface, which can be, but is not limited to, an area that does not obscure the anchor video, such as a left area, a right area, or a bottom area of the first live interface. For example, the designated area may be above the viewer interaction area, or may be the first presentation area, etc.

In another implementation, the object display control may be displayed in a second live-air interface, and the viewer may enter the second live-air interface from the first live-air interface, as shown in fig. 3A, and a first display area of the first live-air interface may display a related control (e.g., a shopping cart shown in fig. 3A) entering the second live-air interface. The user selects (clicks on) the associated control (i.e., clicks on the shopping cart as shown in fig. 3A) and may enter the second live-air interface.

In one case, in order to meet the requirements of different users, the second live broadcast room interface may include multiple sub-interfaces, for example, a first sub-interface for presenting object information in an order of adding object information in the live broadcast room, and a second sub-interface for presenting object information screened out to be located near an area corresponding to the client based on area information of a corresponding object provider and area information corresponding to the client. In addition, a third sub-interface and the like for displaying the screened object information which is located near the area corresponding to the client and belongs to the certain object type information based on the area information of the corresponding object provider and the area information corresponding to the client can be further included.

In one implementation, after entering the second live room interface, the client defaults to display the first sub-interface, as shown in fig. 3B. In the menu bar (or may be referred to as "shelf") corresponding to the first sub-interface, an entry control of the first sub-interface, such as "all group purchases" and "available nearby" shown in fig. 3B, may be displayed. When the client displays the first sub-interface, all group purchases in a menu bar corresponding to the first sub-interface are highlighted, and the nearby available gray level is displayed and can be clicked to enter the second sub-interface. Wherein, the preset display condition may include at least one of the following conditions: the number of the promotion object information in the live broadcast room is not less than the first number; the distances between the areas of the object providers with at least two objects in the promotion object information in the live broadcast room and the areas corresponding to the clients are different. Wherein, the first number can be set according to actual requirements, and the first number is not less than 1.

When a user at a client selects (clicks) an object display control, that is, "available near" shown in fig. 3B, the corresponding client receives a trigger operation for the object display control in the live broadcast interface of the live broadcast client, and in response to the trigger operation, displays target promotion object information on the live broadcast interface, for example, the target promotion object information may be sequentially displayed according to a sequence from near to far between an area of the corresponding object provider and an area corresponding to the client based on area information of the corresponding object provider and area information corresponding to the client, as shown in fig. 3C.

It can be understood that the interface area of the live broadcast room of the client is limited, and fig. 3C shows part of the object information in the target promotion object information. The client user can view the information of each target popularization object displayed in the live broadcast room interface (such as the second sub-interface) by sliding up and down.

In fig. 3C, the client displays the second sub-interface, and correspondingly, the "available nearby" highlighted display and the "all group purchases" gray display in the menu bar corresponding to the second sub-interface. The first sub-interface and the second sub-interface may correspond to the same menu bar.

In another implementation, the menu bar may further include an entry control into each third sub-interface.

In one case, the promotion object information in the live broadcast room may be all object information displayed in the live broadcast room, or may be object information of a first tag which is not marked and preset and is displayed in the live broadcast room. The first tag may be a tag marked by the anchor of the live broadcast room for the object information of the object after determining that the object is out of stock and cannot be restocked. For the objects which have no stock in the live broadcast room but can still be restocked, the object information can also be used as the promotion object information of the live broadcast room.

After receiving a trigger operation for an object display control in a live broadcast interface of a live broadcast room client, the client responds to the trigger operation and displays target popularization object information on the live broadcast interface, wherein the target popularization object information is determined based on corresponding area information of an object provider and area information corresponding to the client.

In one implementation, the target popularization object information may be popularization object information in which a distance between an area of a corresponding object provider in the live broadcast room and an area corresponding to the client satisfies a certain distance condition. The certain distance condition may be that a distance between the area of the corresponding object provider and the area corresponding to the client is smaller than a preset distance threshold, or that the area of the corresponding object provider is the areas of a predetermined number of object providers closest to the area corresponding to the client.

In an exemplary scenario, in the live e-commerce process, the object information that the anchor shows in the live room is the object information of the object of online purchasing offline experience type. That is, object information presented in the live room requires the user to purchase the object in the live room, and thereafter experience with the object provider entity offline of the object. The object types of this class of objects may include, but are not limited to: catering objects, coupons for physical stores, off-line entertainment experience objects (e.g., hairdressing, movies, singing, escape from private rooms, etc.), and the like. For online purchasing of objects of the offline experience type, in order to facilitate the offline experience, it is more likely for the user to purchase objects near the information of the area where the user is located.

In yet another exemplary scenario, in the live e-commerce process, the object information displayed by the anchor in the live broadcast room is the object information of the object which is purchased online and then delivered to home, and for this type of object, the user may also want the object delivery area information (i.e., the area information of the object provider of the object) to be closer to it, so that it can use the object earlier.

Correspondingly, in order to better meet the user requirements, the client may display the target promotion object information in a specified sequence according to the object information of which the region of the corresponding object provider is closest to the region of the corresponding client, where the specified sequence is the sequence from near to far according to the distance between the region of the object provider corresponding to the target promotion object information and the region of the corresponding client.

In one embodiment, step S210 may include: in step 11, the client sends an object display request instruction to the server in response to the trigger operation; in step 12, receiving target popularization object information returned by the server based on the object display request instruction; and step 13, displaying the target popularization object information on a live broadcasting room interface.

It can be understood that the client side should trigger an operation to send an object display request instruction to the server side, and the server side, in response to the object display request instruction, may determine the target popularization object information corresponding to the client side based on the area information of the object provider of each popularization object information in the live broadcast room and the area information corresponding to the client side. And returning the target popularization object information to the client, and displaying the target popularization object information on a live broadcasting room interface by the client.

In order to better improve the viewing experience of the client user, meet different requirements of different client users, and provide a clearer nearby object display effect for the client, in one embodiment, the client may display object information of nearby objects on a live broadcasting interface of the client according to object types (also referred to as object categories). Correspondingly, the object display control in the live broadcast interface can comprise a display control corresponding to each preset object type information; in step S210, receiving a trigger operation for a display control corresponding to the target object type information in the live broadcast interface; correspondingly, in step S220, in response to the trigger operation, target promotion object information corresponding to the target object type information is displayed on the live broadcast interface.

The preset object type information may include, but is not limited to: all types, gourmet types, beauty types, recreational types, lodging types, play types, and other types, etc. The target object type may be any one of preset object type information.

In the implementation mode, the promotion object information near the area corresponding to the client can be displayed in the object type, the relatively appropriate corresponding object type promotion object information can be recommended for the user with clear experience idea, and better use experience is provided for the user.

In order to meet different requirements of different users, a client can support the user to set the area information corresponding to the client, and in one implementation, in step 11, in response to a trigger operation, a control is set in a display area of a live broadcast interface; responding to the trigger operation aiming at the area setting control, acquiring the set area information, and taking the set area information as the area information corresponding to the client; and sending an object display request instruction carrying the area information corresponding to the client to the server.

In the implementation mode, the client responds to the trigger operation aiming at the object display control, the control is set in the interface display area of the live broadcast room, so that the user can conveniently set the appointed area information of the user according to the self requirement in time, and the popularization object information in the live broadcast room near the appointed area information can be checked. The client responds to the trigger operation aiming at the region setting control, obtains the set region information, takes the set region information as the region information corresponding to the client, and sends an object display request instruction to the server. Therefore, the server side can determine target popularization object information based on the area information of the object provider corresponding to each popularization object information in the live broadcast room and the set area information, and then sends the target popularization object information to the client side, and the client side displays the target popularization object information, so that a client side user can view the target popularization object information nearby the set area information.

In the embodiment, the client sides in different areas can be realized, different target popularization object information is displayed or the target popularization object information is displayed in different sequences, personalized object information display is realized, distance related information between the area information of the object provider and the area information corresponding to the client sides is clearly displayed for users, diversified requirements of the users in a live broadcast room are met, and user experience is improved.

In an embodiment, in order to better improve the viewing experience of the client user, a corresponding prompt manner may be set for the object in the explanation, so that the client user (for example, the audience at the audience) may know the object currently explained in the live broadcast in time and may quickly find the corresponding object information. In one embodiment, an explanation prompt for the currently explained object may be displayed at a predetermined position of the live-air interface of the client, so that the client user can more quickly locate the object information of the currently explained object.

In one implementation, when the client displays the target popularization object information in the live broadcast room interface, the target popularization object information may be part of object information of the object information displayed in the live broadcast room, and accordingly, the object information of the object currently explained in the live broadcast room may belong to the target popularization object information (that is, the object currently explained belongs to the target popularization object) or may not belong to the target popularization object information (that is, the object currently explained does not belong to the target popularization object). Accordingly, in a case that an object currently being explained in the live broadcast room (for clarity of description, referred to as a first object subsequently) belongs to the target promotion object, since the object information of the first object is displayed in the interface (such as the aforementioned second sub-interface) of the live broadcast room, the object information of the first object may be displayed in a predetermined display manner, where the predetermined display manner includes one of the following manners: the method includes the steps of displaying an explanation prompt bar aiming at a first object at a first preset position of a live broadcast interface (such as the aforementioned second sub-interface) of a client, and highlighting object information of the first object, wherein the highlighting can include but is not limited to highlighting and top-set displaying, so as to draw attention of a client user through a preset display mode, help the user to realize quick positioning of the object information of the first object, and provide multiple display modes, so that the viewing experience of audiences is improved.

In another case, for a case that an object currently explained in the live broadcast room (for clarity of description, referred to as a second object subsequently) does not belong to a target promotion object, since the object information of the second object is not shown in the live broadcast room interface (such as the aforementioned second sub-interface), an explanation reminder for the second object may be correspondingly shown in a second predetermined location of the live broadcast room interface, so as to help the client user to immediately know the object currently explained in the live broadcast room, and to quickly find the corresponding object information. The first predetermined position and the second predetermined position may be the same position or different positions. The first predetermined location and the second predetermined location may be any location in a live-air interface, and may be, for example, a top area of the target promotion object information. In one case, the explanation bar may include object information of the currently explained object, for example, an object name of the object, and may further include an object number corresponding to the object, as shown in fig. 3D.

In one implementation, in order to realize the orderly management of the live broadcast room, the anchor end of the live broadcast room has the ability of setting whether the explanation cue is displayed, under the condition that the exhibition function of the anchor end setting for the explanation cue is opened, the explanation cue of the object for the current explanation can be displayed on the live broadcast room interface of the client end of the live broadcast room, otherwise, under the condition that the exhibition function of the anchor end setting for the explanation cue is closed, the explanation cue of the object for the current explanation is not displayed on the live broadcast room interface of the client end of the live broadcast room.

In order to better align the object explanation progress of the anchor terminal and the client terminal of the live broadcast room, a client terminal user (such as audience of the audience terminal) can follow the object explanation progress of the anchor terminal, and the promotion object information in the live broadcast room corresponds to the object serial number set by the anchor terminal of the live broadcast room; correspondingly, in the live broadcast room interface of the client, corresponding to each target promotion object information, the object serial number can be displayed, and the object serial number is the serial number which is set by the main broadcast end of the live broadcast room and corresponds to each target promotion object information.

It can be understood that the object numbers corresponding to the promotion object information are generally set according to the order of adding the object information of the promotion objects by the anchor, and in this implementation, when the target promotion object information is displayed according to the area information of the object provider corresponding to the promotion object information and the area information corresponding to the client (for example, the distance between the two items is sorted), the order of the displayed target promotion object information is different from the order of adding the object information of the promotion objects by the anchor, as shown in fig. 3B and 3C. At this time, in order to better align the object interpretation progress of the anchor terminal and the client terminal in the live broadcast room, the promotion object information displayed by the live broadcast room interface (e.g., the first sub-interface and the second sub-interface) of the client terminal correspondingly carries the original object sequence number (set by the anchor terminal), that is, the sequence number cannot be reset according to the sequence of displaying the promotion object information. Thus, when the anchor of the anchor end explains the object with the number "xx", the audience of the client can quickly find the object information of the object with the number "xx". As shown in fig. 3B, 3C, and 3D, the object number may be displayed in the upper left corner of the object picture of the promotion object.

In order to better improve the viewing experience of audiences and enable a user to know the distance information between the area information of the object provider of each target popularization object information and the area information corresponding to the client, in one implementation, the distance information between the area information of the object provider of each target popularization object information and the area information corresponding to the client can be displayed corresponding to the target popularization object information in a live broadcasting room interface of the client. In one case, the distance information between the area information of the object provider and the area information corresponding to the client is displayed in the live broadcast room interface of the client, for the target popularization object information meeting a specified distance display condition, where the specified distance display condition is that the distance between the area information of the target popularization object information object provider and the area information corresponding to the client is not greater than a specified distance threshold.

The method has the advantages that the target popularization object information is corresponded in the live broadcast interface of the client, the distance information between the area of the object provider and the area corresponding to the client is displayed, so that audiences can determine the distance information between the area of the object provider of the target popularization object information and the area information of the audiences, and the attention of the audiences to popularization objects can be improved to a certain extent. As shown in fig. 3C and 3D, when displaying the distance information between the area information of the object provider of the target popularization object information and the area information corresponding to the client, the distance information may be displayed according to a rough distance range, for example, a "nearest + distance range", a "distance range", or the like may be displayed, wherein, for a distance value having a numerical value within kilometer (Km), the display unit may be "meter (m) or kilometer (Km)", as shown in fig. 3C and 3D, where AA is smaller than BB, BB is smaller than C, and Ckm is smaller than D.

In one implementation, the number of controls in the interface is too large (e.g., exceeds a preset number), in order to ensure that the client live-air interface (e.g., the first sub-interface and the second sub-interface) is clean and tidy, and to improve the viewing experience of the audience, the live-air interface may fold the presentation controls, for example, a menu bar corresponding to the second live broadcast interface can be used for folding and displaying the controls, for example, displaying a preset number of controls in the second live broadcast interface, other controls collapse, as shown in FIG. 3E, "all group purchases", "available nearby", and "orders", is shown in the menu bar, and other controls "…", "My consult" entrance control and "Member" entrance control are displayed in the menu bar in a folding way in the other control "…", that is, after clicking "…", controls such as the "my consultant" portal control and the "membership" portal control are displayed in a pop-up, hover or page jump manner.

Corresponding to the foregoing method embodiment, an embodiment of the present specification further provides a live broadcast room object information display method, where the method may be implemented by a server in a live broadcast room, and the server may be implemented by any device, apparatus, cluster, and the like with computing and processing capabilities, as shown in fig. 4, where the method includes the following steps S410 to S420:

in step S410, in response to an object display request instruction sent by the client in the live broadcast room, target popularization object information is determined based on the area information of the object provider of each piece of popularization object information in the live broadcast room and the area information corresponding to the client. In this step, a distance between the area of the object provider of each promotion object information and the area corresponding to the client may be determined based on the area information of the object provider of each promotion object information in the live broadcast room and the area information corresponding to the client, and the distance may be used as the distance corresponding to each promotion object information. For example, the area information representation of the object provider of each promotional object information, the areas of the object providers of the promotional object information 1-3 are area 1, area 2 and area 3, the area information representation corresponding to the client, and the area corresponding to the client is area 4, the distances between area 1, area 2 and area 3 and area 4 are calculated, and if the distances between area 1 and area 2 and area 4 are smaller than a preset distance threshold, and the distance between area 3 and area 4 is greater than the preset distance threshold, the promotional object information 1 and 2 may be determined as the target promotional object information.

In step S420, the target popularization object information is sent to the client, so that the client displays the target popularization object information on its live broadcast interface.

The promotion object information in the live broadcast room can be object information of all objects displayed in the live broadcast room, and can also be object information of objects which are not marked with preset first tags and displayed in the live broadcast room. The first tag may be a tag marked by the anchor of the live broadcast room for the object information of the object after determining that the object is out of stock and cannot be restocked. The object information of the object which has no stock but can still be restocked in the live broadcast room can also be used as the promotion object information.

In one implementation, the object showing request instruction is generated by the client in response to the triggering operation of the object showing control in the live-broadcast interface. That is, when a user of the client has a specific object information viewing requirement, the object display control in the live interface of the client can be selected (clicked), and accordingly, the client receives a trigger operation for the object display control in the live interface of the live client, and sends an object display request instruction to the server in response to the trigger operation. And the server side responds to an object display request instruction sent by the client side of the live broadcast room, and determines target popularization object information corresponding to the client side from all the popularization object information based on the area information of the object provider of each popularization object information in the live broadcast room and the area information corresponding to the client side.

In one case, the server may determine whether the promotion object information in the live broadcast room meets a preset display condition, and after determining that the promotion object information in the live broadcast room meets the preset display condition, may display an object display control (available near as shown in the figure) in a menu bar of a second live broadcast room interface of the client. In one implementation, when there are a plurality of pieces of promotion object information in a live broadcast room and distances between an area of an object provider of the promotion object information and an area corresponding to a client are different, there is a need to screen target promotion object information by distance. Accordingly, in one implementation, the preset presentation condition may include at least one of the following conditions: the number of the promotion object information in the live broadcast room is not less than the first number; the distances between the areas of the object providers with at least two objects in the promotion object information in the live broadcast room and the areas corresponding to the clients are different. Wherein, the first number can be set according to actual requirements, and the first number is not less than 1.

In a case where the areas of the object providers of all the popularization object information in the live broadcast room are the same, it may not be necessary to determine the target popularization object information based on the area corresponding to the client of the area of the object provider of each popularization object. In another case, when distances between the areas of the object providers of all the promotion object information in the live broadcast room and the areas corresponding to the clients are equal (that is, the distance difference is within a preset allowable range), it may not be necessary to determine the target promotion object information based on the areas of the object providers of the respective promotion objects and the areas corresponding to the clients.

In one implementation, the server may update and determine the target promotion object information for the client each time promotion object information is added and/or deleted in the live broadcast room. In yet another implementation, the server may update the target promotion object information for the client in response to an object exposure request instruction sent by the client in the live broadcast room.

In an exemplary scenario, in the live e-commerce process, the object information displayed in the live room by the anchor is object information of an object of an online purchasing offline experience type, and the object information displayed in the live room belongs to different object providers. That is, the object information presented in the live room requires the user to purchase in the live room, after which the object provider entity offline of the object experiences. The object types of this class of objects may include, but are not limited to: catering objects, coupons for physical stores, and off-line entertainment experience objects (e.g., hairdressing, movies, singing, escape from a backroom, etc.), etc. For online purchasing of objects of the offline experience type, in order to facilitate the offline experience, it is more likely for the user to purchase objects near the information of the area where the user is located.

In still another exemplary scenario, in the live telecast process, object information of an object delivered to home after being purchased online by a host in a live room is object information of an object exhibited in the live room, and the object information exhibited in the live room belongs to different object providers. For this type of object, the user may also want the object shipping area information (i.e., the area information of the object provider of the object) to be closer to it so that it can be used to the object earlier.

In view of this, in an embodiment, in step S410, the method may specifically include:

in step 21, determining a target object provider, which is one or more object providers among the plurality of object providers, and of which the distance between the target object provider and an area corresponding to the client satisfies a preset distance condition, based on the area information of the object provider and the area information corresponding to the client;

in step 22, promotion object information corresponding to the target object provider is set as target promotion object information.

In this implementation, the server determines, based on the area information of the object provider and the area information corresponding to the client, a target object provider whose distance from the client satisfies a preset distance condition, that is, a target object provider near an area corresponding to the client, and then takes popularization object information corresponding to the target object provider as target popularization object information. Therefore, the target popularization object information near the area where the client is located can be displayed for the client user, and an efficient object information display mode is provided.

In one case, the server may further determine a display order of the target popularization object information based on a distance between each target object provider and the client, for example, the display order is from small to large based on a distance between each target object provider and an area where the client is located. In this case, considering that the promotion object information corresponding to the target object provider may include a plurality of, correspondingly, corresponding distances (distances between the areas of the target object provider and the areas corresponding to the client) are all equal, the display sequence of the promotion object information corresponding to the target object provider may be displayed in a random manner. In another implementation, in order to ensure that the client side has a better display effect and meet the user requirements, for a plurality of promotion object information corresponding to the target object provider, the display sequence among the promotion object information can be displayed in the order from the small object sequence number corresponding to each promotion object information to the lower object sequence number corresponding to each promotion object information. The object sequence number may be set in advance for each promotion object by the anchor side of the live broadcast room.

In one implementation manner, in step 21, an object provider, of the object providers, whose distance from the area corresponding to the client is smaller than a preset distance threshold is determined as a target object provider; or

And determining a preset number of object providers with the minimum distance to the area corresponding to the client as target object providers.

In one implementation, the server determines, as a target object provider, an object provider whose distance from an area corresponding to the client is smaller than a preset distance threshold, from among the object providers, and may determine, based on area information of the object provider and area information corresponding to the client, a target object provider near the area corresponding to the client (within a range corresponding to the preset distance threshold), and further determine target popularization object information, so as to satisfy a request of a user for viewing popularization object information attached to an area where the client is located.

In another implementation manner, the server determines, as target object providers, a preset number of object providers with the smallest distance to an area corresponding to the client among the object providers. The preset number may be preset and may be any number. The server determines that a preset number of object providers with the smallest distance to the area corresponding to the client are the target object providers, and can ensure that the determined target object providers are all the object providers corresponding to the promotion object information in the live broadcast room and the preset number of object providers closest to the area corresponding to the client, so that the requirement of a user for checking the promotion object information near the area corresponding to the client can be met, and the promotion object information near the area where the client is located can be recommended for the client user.

In another embodiment, the server may directly calculate, for each promotion object information, a distance between an area of the object provider and an area corresponding to the client based on area information of the object provider of each promotion object information in the live broadcast room and area information corresponding to the client, and determine the target promotion object information from the promotion object information based on the distance between the area of the object provider of each promotion object information and the area corresponding to the client.

In one case, after the distance between the area of the object provider of each piece of promotion object information and the area corresponding to the client is calculated, the distances are sorted from small to large to obtain distance sorting; and then, determining target popularization object information from the popularization object information based on the distance sorting. For example, the promotion object information corresponding to the top N distances in the distance ranking is determined as the target promotion object information. In another case, after the distance between the area of the object provider of each piece of popularization object information and the area corresponding to the client is calculated, the target popularization object information is determined from the popularization object information whose corresponding distance is smaller than a predetermined distance threshold (for example, a preset distance threshold).

In another embodiment, in step S410, the method may specifically include:

at step 31, a plurality of candidate object providers are determined based on the current live content of the live room.

In step 32, targeted promotional object information is determined from the plurality of candidate object providers based on the area information of the candidate object providers and the area information corresponding to the client.

In an exemplary scenario, the promotion object information displayed in the live broadcast room may belong to a plurality of different object providers, and distances between areas where the different object providers are located and areas where the clients are located may be different, in view of this, in order to improve the user viewing experience to a certain extent in this implementation, the server may parse the current live broadcast content, determine a plurality of candidate object providers related to an object to be explained in the current live broadcast content, for example, an object provider corresponding to the object to be explained in the current live broadcast content may be used as a candidate object provider, and an object provider of an object (for example, belonging to the same object type, which may be used in a collocation manner, or the like) related to the object to be explained in the current live broadcast content may be used as a candidate object provider. And the server determines target popularization object information from the candidate object providers based on the area information of the candidate object providers and the area information corresponding to the client.

For example, based on the area information of the candidate object providers and the area information corresponding to the client, a target object provider whose distance from the area corresponding to the client satisfies a preset distance condition is determined from the plurality of candidate object providers, and the target popularization object information is determined from the popularization object information corresponding to the target object provider.

According to the implementation mode, the client can display the target popularization object information which is related to the current live broadcast content and is closer to the area where the client is located to the user.

In still another embodiment, in step S410, the method may further include:

at step 33, in response to the current live content update of the live room, updated candidate object providers are determined based on the updated current live content of the live room.

In step 34, target promotion object information is determined from the updated plurality of candidate object providers based on the area information of the candidate object providers and the area information corresponding to the client.

In this implementation, the server may determine, when determining that the current live content in the live broadcast room is updated, in response to updating of the current live content in the live broadcast room, a plurality of object providers related to an object to be explained in the current live content in the updated live broadcast room based on the updated current live content in the live broadcast room, and determine a plurality of updated candidate object providers. And further determining target popularization object information from the plurality of updated candidate object providers based on the area information of the candidate object providers and the area information corresponding to the client. For example, based on the area information of the candidate object providers and the area information corresponding to the client, a target object provider whose distance from the area corresponding to the client satisfies a preset distance condition is determined from the plurality of new candidate object providers, and the target popularization object information is determined from the popularization object information corresponding to the target object provider.

The method and the device can realize real-time update according to the current live broadcast content, and provide more real-time target promotion object information which is related to the current live broadcast content and is closer to the area where the client is located for the client user.

In order to better improve the use experience of the user at the client, meet different requirements of audiences of different clients, provide a clearer nearby object display effect for the client, and consider that the object type to which the currently live object in the live broadcast room belongs may be the object type in which the user is interested, in an embodiment, at step S410, the method may include:

in step 41, first object type information is determined based on the current live content of the live room.

At step 42, a plurality of candidate object providers are determined based on the first object type information, wherein the object type information provided by the candidate object providers is consistent with the first object type information.

In step 43, target promotion object information is determined based on the area information of the candidate object provider and the area information corresponding to the client.

In the implementation mode, the server analyzes the current live content, determines the object type of the promoted object explained in the current live content, and determines the first object type information based on the object type of the promoted object explained in the current live content. And further, determining a plurality of candidate object providers according to the first object type information, wherein the object type information provided by the candidate object providers is consistent with the first object type information, and determining target popularization object information based on the area information of the candidate object providers and the area information corresponding to the client and the distance between the area of the candidate object providers and the area corresponding to the client. For example, based on the area information of the candidate object provider and the area information corresponding to the client, the popularization object information corresponding to the candidate object provider, for which the distance between the popularization object information and the area corresponding to the client satisfies the preset distance condition, is determined as the target popularization object information.

In order to better improve the use experience of the client user, meet different requirements of different client users and provide a clearer nearby object display effect for the client, in another embodiment, the object display request instruction carries second object type information; at step S410, may include:

in step 51, a plurality of candidate object providers are determined based on the second object type information, wherein the object type information provided by the candidate object providers is consistent with the second object type information.

In step 52, target promotion object information is determined based on the area information of the candidate object provider and the area information corresponding to the client.

It can be understood that the object display control in the live broadcast interface of the client may include display controls corresponding to preset object type information, receive a trigger operation for a display control corresponding to second object type information in the live broadcast interface, send an object display request instruction carrying the second object type information to the server in response to the trigger operation, and correspondingly, the server determines a plurality of candidate object providers according to the second object type information in response to the object display request instruction carrying the second object type information, where the object type information provided by the candidate object providers is consistent with the second object type information, and determines the target popularization object information based on the area information of the candidate object providers and the area information corresponding to the client. The method and the device realize that the target popularization object information which belongs to the second object type information and is near the area where the client is located and needs to be displayed for the client user, so that the user experience is improved.

The target popularization object information is determined based on the area information of the candidate object provider and the area information corresponding to the client, and the popularization object information corresponding to the candidate object provider, of which the distance between the popularization object information and the area corresponding to the client meets the preset distance condition, may be determined as the target popularization object information based on the area information of the candidate object provider and the area information corresponding to the client.

In an implementation manner, when the preset distance condition is met and the distance from the area corresponding to the client is smaller than a preset distance threshold, the server may have different preset distance thresholds for different preset object type information, in consideration of that the distribution conditions of object providers of promotion objects of different preset object type information may be different. For example, a preset distance threshold may be set to 30km for the food type information, that is, promotion object information belonging to the food type corresponding to a candidate object provider (providing promotion object information of the food type) whose distance from the area corresponding to the client is less than 30km may be used as the target promotion object information. For another example, a preset distance threshold may be set to 50km for the korean type information, that is, the target popularization object information may be set to the popularization object information belonging to the korean type corresponding to the candidate object provider (providing the popularization object information of the korean type) whose distance from the area corresponding to the client is less than 50 km.

In this embodiment, the server, in response to an object display request instruction sent by a client in a live broadcast room, determines target promotion object information based on area information of an object provider of each promotion object information in the live broadcast room and area information corresponding to the client, and then sends the target promotion object information to the client, so that the client displays the target promotion object information, and can be implemented as clients in different areas, and determine different target promotion object information or determine target promotion object information in different display sequences, so that the client realizes personalized object information display, clearly displays distance-related information between the area information of the object provider and the area information corresponding to the client for a user, meets diversified requirements of the user, and improves user experience.

The foregoing describes certain embodiments of the present specification, and other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily have to be in the particular order shown or in sequential order to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

Corresponding to the above method embodiment, an embodiment of the present specification provides a live broadcast room object information display apparatus 500, a schematic block diagram of which is shown in fig. 5, and includes:

a first receiving module 510 configured to receive a trigger operation for an object display control in a live broadcast interface of a live broadcast client;

a first display module 520, configured to display the target promotion object information on the live broadcast room interface in response to the trigger operation; the target popularization object information is determined based on area information of an object provider and area information corresponding to the client.

In an alternative embodiment, the first display module 520 includes:

a first sending unit (not shown in the figure), configured to send an object display request instruction to the server in response to the trigger operation;

a first receiving unit (not shown in the figure) configured to receive the target promotion object information returned by the server based on the object presentation request instruction;

and the first display unit (not shown in the figure) is configured to display the target promotion object information on the live broadcasting room interface.

In an optional implementation manner, the object display control includes a display control corresponding to each preset object type information; the first receiving module 510 is specifically configured to receive a trigger operation for a display control corresponding to target object type information in the live broadcast interface;

the first display module 520 is specifically configured to respond to the trigger operation, and display target popularization object information corresponding to the target object type information on the live broadcast room interface.

In an optional embodiment, the first sending unit is specifically configured to, in response to the trigger operation, set a control in the live broadcast interface display area; responding to the triggering operation of the region setting control, acquiring the set region information, and taking the region information as the region information corresponding to the client; and sending an object display request instruction carrying the area information corresponding to the client to a server.

In an optional embodiment, the first displaying module 520 is further configured to, if a first object currently explained in the live broadcasting room belongs to the target promotion object, display object information of the first object in a predetermined displaying manner, where the predetermined displaying manner includes one of the following manners: displaying an explanation cue bar aiming at the first object at a first preset position of the live broadcast interface, and highlighting object information of the first object;

and if the second object currently explained in the live broadcast room does not belong to the target popularization object, displaying an explanation cue for the second object at a second preset position of the live broadcast room interface.

In an optional implementation manner, each piece of target promotion object information corresponds to an object serial number set by a main broadcasting end of the live broadcasting room; the first display module 520 is further configured to display the object serial numbers of the information of the target promotion objects in the interface of the live broadcast room, where the object serial numbers are serial numbers corresponding to the information of the target promotion objects and set by the anchor terminal of the live broadcast room.

In an optional implementation manner, the first presentation module 520 is further configured to present, in the live broadcast room interface, distance information between the area information of the object provider and the area information corresponding to the client, corresponding to the target popularization object information.

Corresponding to the above method embodiment, an embodiment of the present specification provides a live broadcast room object information display apparatus 600, a schematic block diagram of which is shown in fig. 6, and includes:

a first determining module 610, configured to determine, in response to an object display request instruction sent by a client in a live broadcast room, target popularization object information based on area information of an object provider of each piece of popularization object information in the live broadcast room and area information corresponding to the client;

a first sending module 620, configured to send the target popularization object information to the client, so that the client displays the target popularization object information on a live broadcasting interface of the client.

In an alternative embodiment, the first determining module 610 includes:

a first determining unit (not shown in the figure) configured to determine, based on the area information of the object providers and the area information corresponding to the client, a target object provider whose distance from the area corresponding to the client satisfies a preset distance condition, the target object provider being one or more of the plurality of object providers;

a second determining unit (not shown in the figure) configured to take promotion object information corresponding to the target object provider as the target promotion object information.

In an optional embodiment, the first determining unit is specifically configured to determine, as a target object provider, an object provider, from the plurality of object providers, whose distance from the area corresponding to the client is smaller than a preset distance threshold; or

In an alternative embodiment, the first determining module 610 is specifically configured to determine a plurality of candidate object providers based on the current live content of the live room;

and determining target popularization object information from the candidate object providers based on the area information of the candidate object providers and the area information corresponding to the client.

In an optional embodiment, the first determining module 610 is further configured to determine, in response to a current live content update of the live broadcast room, an updated plurality of candidate object providers based on the updated current live content of the live broadcast room;

and determining target promotion object information from the plurality of updated candidate object providers based on the area information of the candidate object providers and the area information corresponding to the client.

In an optional embodiment, the first determining module 610 is specifically configured to determine first object type information based on current live content of the live room;

determining a plurality of candidate object providers according to the first object type information, wherein the object type information provided by the candidate object providers is consistent with the first object type information;

and determining target promotion object information based on the area information of the candidate object provider and the area information corresponding to the client.

In an optional implementation manner, the object exhibition request instruction carries second object type information;

the first determining module 610 is specifically configured to determine a plurality of candidate object providers according to the second object type information, wherein the object type information provided by the candidate object providers is consistent with the second object type information;

and determining target popularization object information based on the area information of the candidate object provider and the area information corresponding to the client.

In an optional embodiment, the object showing request instruction is generated by the client in response to a triggering operation of an object showing control in a live-broadcast interface of the client.

The above device embodiments correspond to the method embodiments, and specific descriptions may refer to descriptions of the method embodiments, which are not repeated herein. The device embodiment is obtained based on the corresponding method embodiment, has the same technical effect as the corresponding method embodiment, and for the specific description, reference may be made to the corresponding method embodiment.

Referring now to fig. 7, a block diagram of an electronic device (e.g., the aforementioned client or server) 700 suitable for implementing embodiments of the present disclosure is shown. The electronic device shown in fig. 7 is merely an example, and should not bring any limitation to the functions and the use range of the embodiments of the present specification.

As shown in fig. 7, electronic device 700 may include a processing means (e.g., central processing unit, graphics processor, etc.) 701 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from storage 708 into a Random Access Memory (RAM) 703. In the RAM703, various programs and data necessary for the operation of the electronic apparatus 700 are also stored. The processing device 701, the ROM 702, and the RAM703 are connected to each other by a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.

Generally, the following devices may be connected to the I/O interface 705: input devices 706 including, for example, a touch screen, touch pad, keyboard, mouse, etc.; an output device 707 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 708 including, for example, magnetic tape, hard disk, etc.; and a communication device 709. The communication means 709 may allow the electronic device 700 to communicate with other devices, wireless or wired, to exchange data. While fig. 7 illustrates an electronic device 700 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 7 may represent one device or may represent multiple devices as desired.

In particular, according to embodiments of the present specification, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, embodiments of the present description include a computer program product comprising a computer program embodied on a computer-readable medium, the computer program comprising program code for performing the method illustrated by the flow chart. In such embodiments, the computer program may be downloaded and installed from a network via the communication means 709, or may be installed from the storage means 708, or may be installed from the ROM 702. The computer program, when executed by the processing device 701, performs the above-described functions defined in the methods of the embodiments of the present specification.

The embodiment of the present specification further provides a computer-readable storage medium, on which a computer program is stored, which, when executed in a computer, causes the computer to execute the live room object information presentation method on a client side or a server side provided in the present specification.

It should be noted that the computer readable medium described in the embodiments of the present specification may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the present description, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present description, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (Radio Frequency), etc., or any suitable combination of the foregoing.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: receiving a trigger operation aiming at an object display control in a live broadcast room interface of a live broadcast room client; responding to the trigger operation, and displaying target popularization object information on the live broadcast room interface; the target promotion object information is determined based on the area information of the corresponding object provider and the area information corresponding to the client. Or, causing the electronic device to: responding to an object display request instruction sent by a client of a live broadcast room, and determining target popularization object information based on area information of an object provider of each popularization object information in the live broadcast room and area information corresponding to the client; and sending the target popularization object information to the client so that the client displays the target popularization object information on a live broadcasting interface of the client.

Computer program code for carrying out operations for embodiments of the present specification may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

All the embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the storage medium and the computing device embodiments, since they are substantially similar to the method embodiments, they are described relatively simply, and reference may be made to some descriptions of the method embodiments for relevant points.

Those skilled in the art will recognize that, in one or more of the examples described above, the functions described in connection with the embodiments of the invention may be implemented in hardware, software, firmware, or any combination thereof. When implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium.

It is understood that before the technical solutions disclosed in the embodiments of the present disclosure are used, the type, the use range, the use scene, etc. of the personal information related to the present disclosure should be informed to the user and obtain the authorization of the user through a proper manner according to the relevant laws and regulations.

For example, in response to receiving an active request from a user, a prompt message is sent to the user to explicitly prompt the user that the requested operation to be performed would require the acquisition and use of personal information to the user. Thus, the user can autonomously select whether to provide personal information to software or hardware such as an electronic device, an application program, a server, or a storage medium that performs the operations of the disclosed technical solution, according to the prompt information.

As an optional but non-limiting implementation manner, in response to receiving an active request from the user, the manner of sending the prompt information to the user may be, for example, a pop-up window, and the prompt information may be presented in a text manner in the pop-up window. In addition, a selection control for providing personal information to the electronic device by the user's selection of "agreeing" or "disagreeing" can be carried in the pop-up window.

It is understood that the above notification and user authorization process is only illustrative and not limiting, and other ways of satisfying relevant laws and regulations may be applied to the implementation of the present disclosure.

It will be appreciated that the data involved in the subject technology, including but not limited to the data itself, the acquisition or use of the data, should comply with the requirements of the corresponding laws and regulations and related regulations.

The above-mentioned embodiments further describe the objects, technical solutions and advantages of the embodiments of the present invention in detail. It should be understood that the above description is only exemplary of the embodiments of the present invention, and is not intended to limit the scope of the present invention, and any modification, equivalent replacement, or improvement made on the basis of the technical solutions of the present invention should be included in the scope of the present invention.

Claims

1. A live room object information display method comprises the following steps:

2. The method of claim 1, wherein presenting a targeted promotional object on the live-air interface in response to the triggering operation comprises:

responding to the trigger operation, and sending an object display request instruction to a server;

receiving target popularization object information returned by the server based on the object display request instruction;

and displaying the target popularization object information on the live broadcast room interface.

3. The method of claim 1, wherein the object presentation control comprises a presentation control corresponding to each preset object type information; the receiving of the trigger operation of the object display control in the live broadcast interface of the live broadcast client comprises the following steps:

receiving a trigger operation aiming at a display control corresponding to the target object type information in the live broadcast interface;

responding to the trigger operation, displaying target promotion object information on the live broadcast interface, wherein the target promotion object information comprises the following steps:

and responding to the trigger operation, and displaying target promotion object information corresponding to the target object type information on the live broadcasting room interface.

4. The method of claim 2, wherein the sending an object exposure request instruction to the server in response to the trigger operation comprises:

responding to the trigger operation, and setting a control in the display area of the interface of the live broadcast room; responding to the triggering operation of the region setting control, acquiring the set region information, and taking the region information as the region information corresponding to the client; and sending an object display request instruction carrying the region information to a server.

5. The method of claim 1, further comprising:

if the first object currently explained in the live broadcasting room belongs to the target promotion object, displaying object information of the first object in a preset display mode, wherein the preset display mode comprises one of the following modes: displaying an explanation cue bar aiming at the first object at a first preset position of the live broadcast interface, and highlighting object information of the first object;

6. The method according to any one of claims 1-5, wherein each target promotion object information corresponds to an object serial number set by a main broadcasting end of the live broadcasting room; the method further comprises the following steps:

and displaying the object serial numbers of the information of the target promotion objects in the interface of the live broadcast room corresponding to the information of the target promotion objects, wherein the object serial numbers are serial numbers which are set by a main broadcast end of the live broadcast room and correspond to the information of the target promotion objects.

7. The method of any of claims 1-5, further comprising:

and displaying distance information between the area information of the object provider and the area information corresponding to the client in the live broadcast room interface corresponding to the target popularization object information.

8. A live room object information display method comprises the following steps:

9. The method of claim 8, wherein the determining target popularization object information based on the area information of the provider of each popularization object in the live broadcast room and the area information corresponding to the client comprises:

determining a target object provider, which is one or more object providers among the plurality of object providers, according to the area information of the object providers and the area information corresponding to the client, wherein the distance between the target object provider and the area corresponding to the client meets a preset distance condition;

and taking the popularization object information corresponding to the target object provider as the target popularization object information.

10. The method of claim 9, wherein the determining a target object provider whose distance between the areas corresponding to the clients satisfies a preset distance condition comprises:

determining an object provider, of the plurality of object providers, whose distance from the area corresponding to the client is smaller than a preset distance threshold as a target object provider; or

11. The method of claim 8, wherein the determining the target promotional object information comprises:

determining a plurality of candidate object providers based on current live content of the live room;

12. The method of claim 11, further comprising:

in response to the current live content update of the live broadcast room, determining a plurality of updated candidate object providers based on the updated current live content of the live broadcast room;

and determining target popularization object information from the plurality of updated candidate object providers based on the area information of the candidate object providers and the area information corresponding to the client.

13. The method of claim 8, wherein the determining the target promotional object information comprises:

determining first object type information based on current live content of the live broadcast room;

14. The method of claim 8, wherein the object exposure request instruction carries second object type information;

the determining of the target popularization object information includes:

determining a plurality of candidate object providers according to the second object type information, wherein the object type information provided by the candidate object providers is consistent with the second object type information;

15. The method of claim 8, wherein the object showing request instruction is generated by the client in response to the triggering operation of an object showing control in a live-broadcast interface of the client.

16. A live room object information presentation apparatus, the apparatus comprising:

17. A live room object information presentation apparatus, the apparatus comprising:

18. A computer-readable storage medium, having stored thereon a computer program which, when executed in a computer, causes the computer to perform the method of any of claims 1-7 or 8-15.

19. An electronic device comprising a memory and a processor, wherein the memory has stored therein executable code that when executed by the processor implements the method of any of claims 1-7 or 8-15.