KR20170059260A - Apparatus for mobile commerce platform and method for operating the same - Google Patents

Abstract

The present invention relates to a mobile commerce platform apparatus and an operation method thereof. The present invention comprises: a broadcast contents supplying server for supplying advertisement information with a web address of a shopping mall relay server; a viewer terminal for receiving a web address of a shopping mall selling server from the shopping mall relay server and accessing the shopping mall selling server; and the shopping mall relay server transmitting the web address of the shopping mall selling server to the viewer terminal. The present invention provides the viewer with a shopping mall for selling an indirect advertisement product advertised through broadcast contents or sponsored product.

Description

Apparatus for mobile commerce platform and method for operating same

The present invention relates to a mobile commerce platform apparatus and a method of operating the same, and relates to a mobile commerce platform apparatus and an operation method thereof, which can sell an indirect advertisement product or a sponsored commodity displayed on a broadcast content on-line.

The mobile advertising industry is delivering various forms of advertising through mobile, and despite its short history, the market is gradually expanding and its value is recognized. The target of mobile advertising is individual viewer who does not have accurate and duplicate database. In mobile advertising, unlike existing media, target marketing can be developed considering region and situation.

In addition, since mobile can communicate with moving recipients unlike conventional media such as fixed computers or TVs, it has the greatest merit of being mobile, and it can communicate with recipients regardless of location or situation. You can also see mobile ads that showcase new brands or participate in events.

We can confirm that the mobile ad that comes into contact with this can be the best media for one-to-one marketing. In particular, given the fact that corporate marketing activities are changing to one-to-one marketing, it is easy to predict that it will become an important tool in future marketing activities.

Nowadays, this method of advertising marketing using mobile is a method of unilaterally delivering coupon, mileage, discount service, etc. to customer terminal by using text or icon and locating customer based on customer database, And it is widely used when it is utilized for the purpose.

However, such a mobile-based advertisement has various problems as much as the effect thereof. In other words, the existing mobile advertising marketing service can easily control the targeting condition, the dispatch time, and the number of dispatches. However, the mobile advertising agency that is being serviced will extract the target customer database suitable for the advertiser And send out a mobile message such as a mobile coupon or a visit to a store. Therefore, a spam message according to unilateral use of personal information of a mobile communication company, which is not allowed by customers, Since the advertisement is deleted without checking it, the advertisement exposure is not properly transmitted.

In addition, in the case of the existing mobile advertisement, there is a problem that it is difficult for an advertiser to secure and manage a customer who desires to receive a specific advertisement. That is, there is a problem in that it is difficult for the customers who receive the sent messages to accurately acquire and manage the customers who are exposed to the advertisement because they can not view that the user who has received the sent messages agrees to receive the advertisement with the spamming effect.

On the other hand, in the case of broadcasting drama, PPL (Product Placement) advertisement is being made. The PPL advertisement is a method of indirectly advertising a product by displaying the product in the drama contents of the TV screen. Recently, a lot of people are watching the drama while moving through the mobile terminal. It is inevitable for viewers to expose the product through the PPL advertisement, and to be able to shop the PPL advertisement immediately while watching the drama.

Korean Patent Publication No. 10-2009-0001754

A technical problem of the present invention is to provide a viewer with an indirect advertisement product advertised through broadcast contents or a shopping mall selling sponsored goods. In addition, the technical problem of the present invention is to allow viewers to easily purchase a product in consideration of the fact that viewers download and watch a drama on a mobile or a PC.

An embodiment of the present invention provides broadcast content, indirect advertisement / sponsored product identification information capable of identifying indirect advertisement products / sponsored goods appearing during reproduction of the broadcast content, and indirect advertisement / A broadcast content providing server for providing advertisement information including a web address of a shopping mall relay server for mediating connection to a shopping mall selling server; The indirect advertisement / sponsored product identification information selected when the viewer has a selection of the indirect advertisement item / sponsored goods displayed during the reproduction of the broadcast content is transmitted to the shopping mall mediation server, If the viewer requests to check the online shopping cart, the reproduction of the broadcast content is stopped and the shopping cart registered product list contained in the viewer's online shopping cart is received from the shopping mall relay server and displayed. A viewer terminal for receiving a web address of a shopping mall selling server for selling goods from the shopping mall relay server and accessing a shopping mall selling server; If the online shopping item addition request is received from the viewer terminal, the indirect advertisement item / sponsored item assigned to the indirect advertisement item / sponsored item identification information is added to the shopping cart registered goods list of the viewer A shopping cart registered product list registered in the online shopping cart of the viewer is transmitted to the viewer terminal when the viewer terminal requests the online shopping cart confirmation, and the web address of the shopping mall selling server for selling the selected goods from the viewer, To the viewer terminal; And a wired / wireless communication network for providing wired communication or wireless communication between the broadcasting contents providing server, the viewer terminal, and the shopping mall relay server.

When there is a selection from the viewer for the image of the indirect advertisement item / sponsored product displayed during the reproduction of the broadcast content, the viewer terminal transmits the selected indirect advertisement item / sponsored article identification information to the shopping mall mediation server, And a request is made to add.

The advertisement information includes an indirect advertisement item / sponsored item icon, which is an icon image of an indirect advertisement item / sponsored item appearing during the reproduction of the broadcast content, an indirect advertisement item / sponsor capable of synchronizing broadcast contents with an indirect advertisement item / sponsored item Wherein the viewer terminal receives the broadcast content and displays the indirect advertisement item / sponsored item icon together with the indirect advertisement item / sponsored item synchronization information during playback of the broadcast content, When there is a selection from the viewer regarding the indirect advertisement item / sponsored item icon displayed in the shopping cart intermediation server, the identification information of the selected indirect advertisement item / sponsored article icon is transmitted to the shopping mall intermediation server and is requested to be added to the online shopping cart of the viewer .

The broadcast content providing server includes a broadcast content information database storing broadcast content; An indirect advertisement item / sponsored item icon, which is an icon image of an indirect advertisement item / sponsored item appearing during the reproduction of the broadcast content, an indirect advertisement item / sponsored item identification information capable of identifying the indirect advertisement item / sponsored item icon, And a web address of a shopping mall mediation server for mediating connection to a shopping mall selling server for selling indirect advertisement goods / sponsored merchandise, and indirect advertisement goods / An advertisement information database in which advertisement information including advertisement information is allocated and stored for each broadcast content; And a broadcast content transmission unit for transmitting the broadcast content to the viewer terminal and transmitting together the advertisement information allocated to the broadcast content transmitted when the broadcast content is transmitted.

The indirect advertisement product / sponsored item identification information is a unique unique number that can identify the indirect advertisement item / sponsored item icon. The indirect advertisement / sponsored item synchronization information is information for identifying the indirect advertisement item / And the indirect advertisement item / sponsored goods icon is displayed together with the indirect advertisement item / sponsored goods icon during the displayed time.

The sales shop sales server includes a login performing unit storing login information for each viewer and performing login authentication of the viewer. A merchandise information database in which merchandise information including merchandise photos, merchandise selling prices, and merchandise information including a web address of a shopping mall selling server for selling merchandise is stored for each of the indirect advertisement merchandise / sponsored merchandise identification information; An online shopping cart database storing a shopping cart registered product list for each viewer; If there is an on-line shopping basket addition request from the viewer terminal that has completed the login authentication, the product information database extracts the product information allocated to the indirect advertisement product / sponsorship product identification information from the product information database, An online shopping cart updating unit for updating the online shopping cart database by adding to the shopping cart registered product list; An online shopping cart confirmation request processing unit for extracting a shopping cart registered product list registered in a viewer's online shopping cart from the viewer terminal and extracting the shopping cart registered product list from the viewer's terminal to the viewer terminal; And a shopping mall mediating processor for transmitting the web address of the shopping mall selling server that sells the selected merchandise to the viewer terminal when the merchant is selected from the list of the shopping cart registered merchandise list.

The sales mall sales server extracts product information contained in an online shopping cart from all the broadcast contents including a drama broadcast, an entertainment broadcast, and a music broadcast from among viewers registered as members in the shopping mall mediation server, And an integrated popularity rank list providing unit for generating an integrated popularity ranking list displayed in the order of the stored product information and providing the integrated popularity ranking list to the viewer terminal.

The sales mall selling server selects merchandise information included in the online shopping carts selected from the viewers registered as members in the shopping mall mediating server for each broadcast content and extracts the order of the merchandise information And a list of popularity ranking lists for each content to be provided to the viewer terminal.

The sales mall sales server receives popular online votes of background places for each content from the viewers registered as members in the shopping mall mediation server for each of the broadcast contents among the background places appearing in the broadcast contents, And a content-specific background-position popularity ranking list providing unit for generating a list and providing the list to the viewer terminal.

Further, the present invention provides a broadcast content providing server, comprising: broadcast content; indirect advertisement / sponsorship product identification information for identifying an indirect advertisement / sponsorship product appearing during reproduction of the broadcast content; and indirect advertisement / Providing advertisement information including a web address of a shopping mall relay server that mediates connection to a shopping mall selling server that sells a shopping mall to a viewer terminal; The viewer terminal receives and reproduces the broadcast content and transmits the selected indirect advertisement item / sponsored article identification information to the shopping mall relay server when there is a selection from the viewer for the indirect advertisement item / sponsored goods displayed during the reproduction of the broadcast content And requesting the viewer to add it to the online shopping cart; When the shopping mall relay server receives the indirect advertisement product / sponsorship product identification information from the viewer terminal and receives the online shopping cart addition request, the indirect advertisement / sponsorship product assigned to the indirect advertisement product / sponsorship product identification information is stored in the shopping cart Adding to the list of registered goods; When the viewer terminal requests the online shopping cart confirmation from the viewer, stopping the reproduction of the broadcast content and requesting the shopping cart intermediation server for the shopping cart registered goods list contained in the online shopping cart of the viewer; The shopping mall relay server transmitting, to the viewer terminal, a shopping cart registered goods list registered in the online shopping cart of the viewer when the viewer terminal requests the online shopping cart confirmation; An online shopping cart displaying step of displaying the shopping cart registered goods list received from the shopping mall relay server by the viewer terminal; The viewer terminal selecting a merchandise from a viewer from the shopping cart registered merchandise list and transmitting the selected merchandise to a shopping mall selling server; A step in which the shopping mall selling server transmits a web address of a shopping mall selling server for selling a product selected from a viewer to the viewer terminal; And a merchandise information display process of accessing the web address of the shopping mall selling server received by the viewer terminal and receiving and displaying the merchandise information.

After the merchandise information display process, the viewer terminal proceeds with purchase settlement with the shopping mall selling server.

If there is a request to provide an integrated popularity rank list from the viewer terminal after the display of the online shopping cart, the shopping mall relay server selects the goods information contained in the online shopping cart from the viewers registered as members in the shopping mall relay server, Extracting from the entire broadcast contents including entertainment broadcasting and music broadcasting; And the shopping mall relay server may generate an integrated popularity ranking list displayed in the order of the product information contained in the online shopping carts from the viewers and provide the integrated popularity ranking list to the viewer terminal.

If there is a request to provide a popularity ranking list for each content from the viewer terminal after the display of the online shopping cart, the shopping mall relay server selects the merchandise information selected from the viewers registered as members in the shopping mall relay server for each broadcast content, A step of extracting the broadcasting contents by broadcasting contents; And the shopping mall relay server may generate a popularity ranking list for each content displayed in order of the merchandise information contained in the online shopping carts from the viewers for each broadcasting content and provide the list to the viewer terminal.

After the online shopping cart display process, the shopping mall relay server proceeds to popular online voting of the background place for each content from the viewers registered as members in the shopping mall relay server for each of the broadcast contents among the background places appearing in the broadcast contents. And a request for providing a background list of popular places for each content from the viewer terminal, the shopping mall relay server may generate a list of background place popularity rankings for each content displayed in the order of popularity and provide the list to the viewer terminals .

According to the embodiment of the present invention, the viewer can be easily guided to the shopping mall for selling the indirect advertisement product or the sponsored product appearing in the broadcast content, and the sales of the product can be increased. Also, by providing a shopping mall relay server for guiding the user to the shopping mall, shopping accessibility can be improved so that viewers can easily access the shopping mall.

1 is a configuration diagram of a mobile commerce platform apparatus according to an embodiment of the present invention;
FIG. 2 is a flow chart of a cooperation relationship for implementing a mobile commerce platform according to an embodiment of the present invention; FIG.
3 is a block diagram of a configuration of a broadcast content providing server according to an embodiment of the present invention;
FIG. 4 is a view showing a viewer selecting an indirect advertisement item / sponsored item on a screen of a broadcast content being played according to an embodiment of the present invention. FIG.
FIG. 5 is a diagram illustrating a state in which an online shopping cart is displayed on a screen of broadcast content being played according to an embodiment of the present invention; FIG.
FIG. 6 is a view showing an installation of a shopping mall mediating application according to an embodiment of the present invention; FIG.
FIG. 7 is a view showing a shopping cart registered product list displayed according to an embodiment of the present invention; FIG.
FIG. 8 is a view showing a shopping mall connected to a shopping mall selling server according to an embodiment of the present invention.
9 is a block diagram of a shopping mall mediation server according to an embodiment of the present invention.
10 is a diagram illustrating an example of an integrated popularity ranking list according to an embodiment of the present invention.
11 is a view showing an example of a list of popularity ranking by contents according to an embodiment of the present invention.
FIG. 12 is a view showing an example of a list of background place popularity ranking by content according to an embodiment of the present invention; FIG.
13 is a flowchart illustrating an operation procedure of a mobile commerce platform according to an embodiment of the present invention.
FIG. 14 is a flowchart illustrating a process of providing popularity ranking according to an embodiment of the present invention. FIG.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to achieve them, will be apparent from the following detailed description of embodiments thereof taken in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the exemplary embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete and will fully convey the concept of the invention to those skilled in the art. And the present invention is only defined by the scope of the claims. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.

FIG. 1 is a configuration diagram of a mobile commerce platform apparatus according to an embodiment of the present invention. FIG. 2 is a diagram illustrating a flow of a cooperation relationship for implementing a mobile commerce platform according to an embodiment of the present invention. FIG. 4 is a diagram illustrating a state in which a viewer selects an indirect advertisement product / sponsored product on a screen of a broadcast content being played according to an embodiment of the present invention. FIG. FIG. 5 is a view showing a state where an on-line shopping cart is displayed on a screen of a broadcast content being played according to an embodiment of the present invention, FIG. 6 is a view showing an installation of a shopping mall mediating application according to an embodiment of the present invention, FIG. 7 is a view showing a shopping cart registered goods list according to an embodiment of the present invention, FIG. 8 is a view showing a shopping mall registered goods list according to an embodiment of the present invention, Connected to the server is a picture showing the appearance mall is displayed.

The mobile commerce platform apparatus of the present invention may include a wired / wireless communication network 100, a broadcast content providing server 300, a viewer terminal 200, and a shopping mall relay server 400 as shown in FIG.

The wired / wireless communication network 100 provides wired communication or wireless communication between the broadcast content providing server 300, the viewer terminal 200, and the shopping mall relay server 400. That is, the broadcasting contents providing server 300 and the viewer terminal 200 provide wired communication or wireless communication, and provide wire communication or wireless communication between the shopping mall relay server 400 and the viewer terminal 200. When the wired / wireless communication network 100 is implemented as a wireless communication network, a wireless mobile communication network including a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) So that data communication can be performed. For reference, a mobile radio communication network includes, in addition to a base station (BTS), a mobile switching center (MSC), and a home location register (HLR), an access gateway (Access Gateway) Data Serving Node), and the like. In addition, when the wired / wireless communication network 100 is implemented as a wired communication network, it can be implemented as a network communication network, and data communication can be performed according to an Internet protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

The broadcast content providing server 300 provides the broadcast content and includes the indirect advertisement / sponsorship product identification information, the broadcast content, and the indirect advertisement product / sponsorship that can identify the indirect advertisement product / sponsorship product appearing during the reproduction of the broadcast content An indirect advertisement item / sponsored item icon 20 which is an icon image of an indirect advertisement item / sponsored item appearing during the reproduction of broadcast contents, and an indirect advertisement item / sponsored item icon And the web address of the shopping mall relay server 400 that mediates connection to the shopping mall selling server 500 that sells the shopping mall.

Indirect advertising products are sometimes referred to as PPL (Product Placement) products, which are products that are indirectly advertised in broadcast contents such as drama, such as arranging a product in the background or casting a trademark by a performer. Indirect advertising has the requirement that the display size of a particular product, such as a trademark, should not exceed one-quarter of the entire screen or that the exposure time should not exceed 5/100 of the program's broadcast time . In addition, indirect advertising may not affect the content or composition of the broadcast program, mention the product directly, and recommend that it be purchased and used.

In addition, sponsored products are advertising products that only expose products without paying advertising costs. And indirect advertising products pay advertising costs and are subject to exposure of product logos and the like. Therefore, in the following description, the indirect advertisement product / sponsored product is a concept including both indirect advertisement products and sponsored goods displayed in broadcast contents.

The broadcast content providing server 300 may include a broadcast content information database 310, a broadcast content transmitting unit 320, and an advertisement information database 330 as shown in FIG.

The broadcast content information database 310 is a database that stores broadcast content. Hereinafter, the broadcast content refers to a concept including all broadcast contents available for broadcasting such as drama, music, entertainment, sports, documentaries, and the like.

The advertisement information database 330 can identify the indirect advertisement item / sponsored item icon 20, the indirect advertisement item / sponsored item icon 20, which is an icon image of the indirect advertisement item / sponsored item appearing during the reproduction of the broadcast content A shopping mall sales server for selling indirect advertisement items / sponsored goods synchronization information that can synchronize broadcast contents with indirect advertisement items / sponsored goods icons 20, and indirect advertisement goods / sponsored goods Is a database in which advertisement information including advertisement information including a web address of a shopping mall mediation server 400 that mediates connection to the Internet 500 is allocated and stored for each broadcast content.

Here, the indirect advertisement product / sponsored product identification information that can identify the indirect advertisement product / sponsored product appearing during the reproduction of the broadcast content is a unique number that can identify the indirect advertisement product / sponsored product. For example, in a case where the A-piece garment put on the actress during the reproduction of the broadcast content is an indirect advertisement item / sponsored product, the identification number can be a unique number such as a product number that can identify the A-garment in the shopping mall relay server 400 have.

The indirect advertisement product / sponsored goods icon 20 is an icon image of the indirect advertisement product / sponsored goods appearing during the reproduction of the broadcast content. For example, when the actress A wears the indirect advertisement product / sponsored goods as shown in FIG. 4, the icon image of the A clothing may be applicable.

The indirect advertisement product / sponsored goods synchronization information is information for synchronizing the broadcast contents with the indirect advertisement item / sponsored item. The indirect advertisement item / sponsored item synchronization information is information for synchronizing the indirect advertisement item / 20 are displayed together. For example, if the indirect advertisement product A appears for 10 minutes to 11 minutes during the reproduction of the broadcast content of the drama, it is synchronization information for displaying an icon of the A clothing for 10 minutes to 11 minutes on the screen.

The web address of the shopping mall relay server 400 may include IP4 and IP6 protocols that can be connected to the shopping mall relay server 400 that provides an online shopping cart capable of storing information of indirect advertisement products / Is an Internet web address that follows.

The broadcast-content transmitting unit 320 supports a communication protocol for transmitting the broadcast content to the viewer terminal 200. The broadcast contents can be transmitted to the viewer terminal 200 through the wired / wireless communication network 100 in various ways such as streaming. The broadcast content transmitting unit 320 transmits the advertisement information allocated to the broadcast content transmitted when the broadcast content is transmitted.

The viewer terminal 200 is a terminal used by a viewer who watches broadcast contents. In the drawing, a smart phone is taken as an example. In addition to a smart phone, a desktop PC, a tablet PC, A slate PC, a notebook computer, a digital broadcasting terminal, a PDA (Personal Digital Assistants), a PMP (Portable Multimedia Player), a navigation, and the like. It is needless to say that the terminal to which the present invention is applicable is not limited to the above-described type but may include both terminals capable of communicating with the broadcast content server.

For reference, a smart phone is an intelligent terminal that adds a computer support function such as internet communication and information search to a mobile phone, and can install an application desired by a viewer. Hundreds of different applications (applications) can be installed, added or deleted as desired by viewers. Therefore, the viewer terminal 200 can be installed by downloading from the Google Market or the Apple Store, as shown in FIG. 6, an application provided by the shopping mall mediation server 400 (hereinafter referred to as a " shopping mediating application & The user can select a desired commodity during the broadcast viewing, and store the selected commodity in an online shopping cart provided by the shopping mall mediation server 400.

In addition, the viewer terminal 200 includes a display unit (not shown) for reproducing broadcast content, and the display unit may be implemented as a touch screen panel. The touch screen panel is provided on the front side of the viewer terminal 200 to display a screen of broadcast contents by providing a touch screen screen capable of simultaneously performing input and display. When the touch panel is implemented as a touch screen panel, the keyboard of the keyboard, which is the input unit, overlaps the work screen in a graphic form. The position and transparency of the keyboard layout input window can be adjusted by the viewer. In addition, a user can select an indirect advertisement product or a sponsored product on the screen using a finger or a touch pen.

The viewer terminal 200 receives broadcast content from the broadcast content providing server 300 and reproduces the broadcast content. Also, the viewer terminal 200 transmits the selected indirect advertisement item / sponsored article identification information to the shopping mall mediation server 400 when the viewer selects the indirect advertisement item / sponsored goods displayed during reproduction of the broadcast content, To request the viewer's online shopping cart.

5, when the shopping cart icon 30 is touched by the viewer to request confirmation of the online shopping cart, the viewer terminal 200 suspends reproduction of the broadcast content and receives the shopping cart registration request from the shopping mall relay server 400 The product list is received and displayed as shown in FIG. If the shopping mall mediation application is not installed in the viewer terminal 200 when the viewer requests confirmation of the online shopping cart, as shown in Fig. 6, the shopping mall mediation application is guided to the installation screen of the shopping mall mediation application, So that the shopping mall mediation application is executed, and the registered product list is received and displayed as shown in Fig. 7.

8, the viewer terminal 200 receives the web address of the shopping mall selling server 500 that sells the commodity selected from the shopping cart registered goods list from the shopping mall relay server 400 and connects to the shopping mall selling server 500, Mark the shopping mall.

On the other hand, there are the following two schemes in which the viewer terminal 200 receives selection from the viewer for the indirect advertisement goods / sponsored goods displayed during the reproduction of the broadcast contents.

4, when the image 10 of the indirect advertisement item / sponsored article displayed during the reproduction of the broadcast content is directly selected from the viewer, the selected indirect advertisement item / sponsored article identification information is transmitted to the shopping mall mediation server 400, To request the viewer's online shopping cart. For example, when a viewer touches the image of the A garment put on by the actress appearing in the broadcast content on the touch screen screen, the selected indirect advertisement / sponsored item identification information is transmitted to the shopping mall mediation server 400 and displayed on the viewer's online shopping cart You can request to add.

For reference, each image frame of the broadcast content may be configured such that an advertisement notification value indicating whether or not an indirect advertisement item or a sponsored item is included in addition to a screen pixel value for each pixel is stored together. For example, it may be implemented to store the advertisement notification value of each pixel in the image frame in the head information of the image frame. Therefore, as shown in FIG. 4, the advertisement notification value is set to '1' indicating that the indirect advertisement item / sponsored item is correct in each pixel within the area of the actor's clothing in the image frame at the moment when the viewer touches, The advertisement notification value is set to '0' indicating that the advertisement notification value is not the indirect advertisement item / sponsored product in each pixel of the area other than the area of the garment worn by the actor in the image frame of the advertisement image. Accordingly, if a pixel in an area in which an actor's clothing is displayed is touched in an image frame at the moment the viewer touches the image as shown in FIG. 4, it can be grasped that the advertisement of the indirect advertisement / . On the contrary, if touches of other areas are performed, it can be understood that the touch of the indirect advertisement product / the sponsored product is not performed.

In the second method, as shown in FIG. 4, the indirect advertisement product / sponsored goods icon 20 is displayed together with the indirect advertisement / sponsored goods synchronization information while the broadcast content is received, Sponsored merchandise icon 20 displayed during playback of the selected indirect advertisement item / sponsored merchandise icon 20 is transmitted to the shopping mall mediation server 400 so that the viewer's online You can request to add it to your shopping cart.

For reference, the display of the indirect advertisement product / sponsored article icon 20 may be displayed in one or more areas in various areas of the display screen of the broadcast contents. For example, it can be displayed in any one or more of an upper area, a lower area, and both side edge areas of a display screen of broadcast contents.

FIG. 9 is a block diagram of a shopping mall mediation server according to an embodiment of the present invention. FIG. 10 is a diagram illustrating an example of an integrated popularity ranking list according to an embodiment of the present invention. FIG. FIG. 12 is a view illustrating an example of a list of popularity place lists for each content according to an embodiment of the present invention.

The shopping mall mediating server 400 receives the indirect advertisement item / sponsorship product identification information from the viewer terminal 200 and, in the case of an online shopping cart addition request, receives the indirect advertisement item / sponsored goods assigned to the indirect advertisement item / To the shopping cart registered goods list of the viewer. The shopping mall relay server 400 also transmits a shopping cart registered goods list registered in the online shopping cart of the viewer to the viewer terminal 200 when there is an online shopping cart confirmation request from the viewer terminal 200, To the viewer terminal 200, the web address of the shopping mall selling server 500 that sells the selected commodity. To this end, the shopping mall mediating server 400 has the same configuration as that of a typical web server in terms of hardware, and is implemented in various types of languages such as C, C ++, Jaba, Visual Basic, And a program module that performs branch functions.

9, the shopping mall mediating server 400 includes a login performing unit 410, a merchandise information database 420, an online shopping cart database 430, an online shopping cart updating unit 440, an online shopping cart confirmation request processing unit 450, and a shopping mall mediating unit 460. The integrated popularity ranking list providing unit 470, the content popularity ranking list providing unit 480, and the content specific background place popularity ranking list providing unit 490 may be further included.

The login performing unit 410 stores login information per viewer, and performs login authentication of the viewer. Various known login information such as an ID and a password, pattern information, iris information, and fingerprint information may be used as the login information.

The merchandise information database 420 is a database in which merchandise photographs, merchandise selling prices, and merchandise information including a web address of the shopping mall selling server 500 for selling merchandise are assigned and stored for each indirect advertisement merchandise / sponsored merchandise identification information.

The online shopping cart database 430 is a database in which shopping cart registered goods list is stored for each viewer. The shopping cart registered product list includes a product photograph of the products selected by the viewer (in stealth), a product selling price, and a web address of the shopping mall selling server 500 that sells the product.

The product information database 420 and the online shopping cart database 430 may include a hard disk drive, an SSD drive, a flash memory, a CF card, It is a module that can input and output information such as SD card (Secure Digital Card), SM card (Smart Media Card), MMC card (Multi-Media Card) or Memory Stick May be provided in the apparatus of FIG.

The online shopping cart update unit 440 receives the indirect advertisement product / sponsorship product identification information from the viewer terminal 200 that has been successfully authenticated by the login and receives the online shopping basket addition request from the product information database 420, Extracts the product information assigned to the product identification information, adds the product information to the shopping cart registered product list of the viewer, and updates the online shopping basket database 430 with update. For example, if the first product and the second product are registered in the online shopping cart of the first viewer and the first viewer additionally adds the third product to the shopping basket while watching the broadcast content, The online shopping cart database 430 is updated and updated.

The online shopping cart confirmation request processing unit 450 extracts the shopping cart registered product list registered in the online shopping cart of the viewer from the online shopping cart updating unit 440 when the viewer terminal 200 requests the online shopping cart confirmation, Lt; / RTI > For example, when the first viewer touches the shopping cart icon 30 on the broadcast content screen as shown in FIG. 5, the online shopping cart confirmation request processing unit 450 transmits a shopping cart registration request to the shopping cart registered in the online shopping cart of the first viewer The online shopping cart updating unit 440 extracts the merchandise list and transmits it to the viewer terminal 200 of the first viewer. Therefore, the viewer terminal can display the shopping cart registered goods list contained in the online shopping cart as shown in FIG.

The shopping mall intermediation processing unit 460 transmits the web address of the shopping mall selling server 500, which sells the selected goods, to the viewer terminal 200, when receiving any one article from the viewer from the shopping mall registered goods list. Therefore, the viewer terminal 200 can access the shopping mall selling server 500 that sells the selected commodity as shown in FIG. 8, and can confirm detailed information of the commodity and proceed with the commodity purchase as shown in FIG.

 The integrated popularity ranking list providing unit 470 extracts the product information contained in the online shopping cart selected from the viewers registered as members in the shopping mall mediation server 400 from the entire broadcast contents including the drama broadcasting, An integrated popularity ranking list that is displayed in the order of the item information contained in the online shopping carts most from the viewers is generated and provided to the viewer terminal 200. [ Accordingly, as shown in FIG. 10, the viewer terminal 200 can display the integrated popularity ranking list, so that the viewer can acquire information on popular goods from all over the broadcast contents.

The popularity ranking list provider 480 for each content is selected from the viewers registered as members in the shopping mall relay server 400 for each broadcast content, extracts the product information contained in the online shopping cart for each broadcast content, And generates a list of popular-by-content-related contents displayed in the order of the item information contained in the online shopping cart, and provides the list to the viewer terminal 200. Therefore, as shown in FIG. 11, the viewer terminal 200 can display the integrated popularity ranking list, and the viewer can acquire the information of the popular products from the public according to the broadcasting contents.

Background List by Location of Content The popularity ranking list provider 490 receives popular online votes of background places for each content from the viewers registered as members in the shopping mall mediation server 400 for each of the broadcast contents among the background places in the broadcast contents, It is possible to generate a list of background-place popularity rankings and display them to the viewer terminal 200 according to the ranking. Accordingly, as shown in FIG. 12, the viewer terminal 200 can display a background list of popular places by contents, and the viewer can acquire information of popular background places from the public by broadcast contents.

FIG. 13 is a flowchart illustrating an operation procedure of a mobile commerce platform according to an embodiment of the present invention, and FIG. 14 is a flowchart illustrating a process of providing popularity ranking according to an embodiment of the present invention.

The broadcast content providing server (300) includes a broadcast content, an indirect advertisement product / sponsorship product identification information which can identify an indirect advertisement product / sponsorship product appearing during the reproduction of the broadcast content, a broadcast content and an indirect advertisement product / The advertisement information including the web address of the shopping mall mediation server 400 that mediates the connection to the shopping mall selling server 500 that sells the indirect advertisement product / And a broadcast content and advertisement information transmission process (S402) to be provided to the viewer terminal 200. [

The viewer terminal 200 receives and reproduces the broadcast content from the broadcast content providing server 300 (S404). At this time, the indirect advertisement item / sponsored item icon 20 may be displayed in synchronization with the reproduction.

The viewer terminal 200 determines whether there is a selection from the viewer for the indirect advertisement product / sponsored goods displayed during the reproduction of the viewed broadcast content (S406).

If there is a selection from the viewer for the indirect advertisement item / sponsored item, the shopping basket adding request process (S408) for transmitting the selected indirect advertisement item / sponsored item identification information to the shopping mall relay server 400 and requesting the shopping mall addition to the viewer's online shopping cart I have.

For reference, a method of receiving a selection from an audience for an indirect advertisement product / sponsored goods displayed during reproduction of a broadcast content may be implemented in the following two ways.

4, when the image 10 of the indirect advertisement item / sponsored article displayed during the reproduction of the broadcast content is directly selected from the viewer, the selected indirect advertisement item / sponsored article identification information is transmitted to the shopping mall mediation server 400, To request the viewer's online shopping cart. For example, when a viewer touches the image of the A garment put on by the actress appearing in the broadcast content on the touch screen screen, the selected indirect advertisement / sponsored item identification information is transmitted to the shopping mall mediation server 400 and displayed on the viewer's online shopping cart You can request to add.

In the other second method, the indirect advertisement product / sponsored goods icon 20 is displayed together with the indirect advertisement item / sponsored goods icon 20 as shown in FIG. 4 by receiving the broadcast content, When the viewer touches the indirect advertisement item / sponsored goods icon 20 displayed during the reproduction of the content, the identification information of the selected indirect advertisement item / sponsored goods icon 20 is transmitted to the shopping mall mediation server 400, You can request to add it to your online shopping cart.

When the shopping mall relay server 400 receives the indirect advertisement product / sponsorship product identification information from the viewer terminal 200 and there is a request to add the online shopping basket, the indirect advertisement product / sponsored product assigned to the indirect advertisement product / To the shopping cart registered goods list of the viewer (S410).

The viewer terminal 200 determines whether there is an online shopping cart confirmation request from the viewer as shown in FIG. 5 (S412). If there is a confirmation request, the viewer terminal 200 stops the reproduction of the broadcast content, And a merchandise list requesting step (S414) for requesting a shopping cart registered merchandise list contained in the online shopping cart. If the viewer requests the merchandise list without installing the shopping mall mediation application, the viewer installs the application as shown in FIG.

When the shopping mall relay server 400 requests the online shopping cart confirmation from the viewer terminal 200, it transmits a shopping list item list registered in the online shopping cart of the viewer to the viewer terminal 200 (S416) .

The viewer terminal 200 has an online shopping cart displaying process (S418) for displaying the shopping cart registered goods list received from the shopping mall relay server 400 as shown in FIG.

Thereafter, the viewer terminal 200 has an information transmission process (S420) of selecting goods from the list of shopping cart registered goods and transmitting them to the shopping mall selling server 500.

The shopping mall selling server 500 has a web address transmitting process S422 of the shopping mall selling server 500 for transmitting the web address of the shopping mall selling server 500 that sells a product selected by the viewer to the viewer terminal 200. [

The viewer terminal 200 accesses the web address of the received shopping mall selling server 500 (S424), receives the goods information of the shopping mall, and displays it as shown in FIG.

Accordingly, the viewer terminal 200 may have a procedure (not shown) for selecting a corresponding commodity from the shopping mall selling server 500 and proceeding the purchase settlement with the shopping mall selling server 500.

On the other hand, after the online shopping cart display process, the shopping mall mediating server 400 provides a variety of additional services such as providing an integrated popularity ranking list, providing a popularity ranking list for each content, . Hereinafter, this will be described in detail with reference to Fig.

In a process of providing the integrated popularity ranking list, when there is a request to provide the integrated popularity ranking list from the viewer terminal 200 after the online shopping cart display process (S418), the shopping mall mediation server 400 transmits the integrated popularity ranking list to the shopping mall mediation server 400 (S4181) of selecting commodity information selected from the viewers registered as members in the online shopping cart and extracting the commodity information contained in the online shopping cart from the entire broadcast contents including the drama broadcast, the entertainment broadcast, and the music broadcast; and the shopping mall relay server 400 (S4182) and displays the integrated popularity ranking list to the viewer terminal 200 in order of the item information contained in the online shopping cart. Therefore, the viewer terminal 200 can receive and display the integrated popularity ranking list as shown in FIG.

Meanwhile, in the process of providing the list of popularity ranking for each content, if there is a request to provide a popularity ranking list for each content from the viewer terminal 200 after the online shopping cart display process (S418), the shopping mall relay server 400, A step (S483) of extracting product information included in an online shopping cart selected from viewers registered as members in the shopping mall mediation server (400) for each broadcast content (S483); and the shopping mall mediating server (400) (S4184), and provides the list to the viewer terminal 200, in order of the item information contained in the online shopping cart. Therefore, the viewer terminal 200 can receive and display the list of popularity ranking for each content as shown in Fig.

Meanwhile, after the online shopping cart display process (S418), the shopping mall mediating server 400 provides the shopping mall mediating server 400 to the shopping mall mediating server 400 according to the broadcasting contents among background places appearing in the broadcasting contents, (S4185) of making a popular online vote of a background place for each content from the viewers registered as a member, and when there is a request for providing a list of background place popularity ranking list by content from the viewer terminal 200, the shopping mall mediating server 400 , And a step of generating a list of background popularity ranking lists for each content displayed in the popularity ranking and providing the list to the viewer terminal 200 (S4186). Therefore, the viewer terminal 200 can receive and display the list of popularity ranking for each content as shown in Fig.

The embodiments of the present invention described above are selected and presented in order to facilitate the understanding of those skilled in the art from a variety of possible examples. The technical idea of the present invention is not necessarily limited to or limited to these embodiments Various changes, modifications, and other equivalent embodiments are possible without departing from the spirit of the present invention.

100: wired / wireless communication network
200: viewer terminal
300: Broadcast content providing server
400: shopping mall mediation server
500: Shopping Mall Sales Server

Claims (14)

An indirect advertisement item / sponsored article identification information that provides broadcast contents and is capable of identifying an indirect advertisement item / sponsored article appearing during the reproduction of the broadcast content, and access to a shopping mall selling server for selling indirect advertisement / sponsored goods A broadcast content providing server for providing advertisement information including a web address of a shopping mall relay server that mediates advertisement information;
The indirect advertisement / sponsored product identification information selected when the viewer has a selection of the indirect advertisement item / sponsored goods displayed during the reproduction of the broadcast content is transmitted to the shopping mall mediation server, If the viewer requests to check the online shopping cart, the reproduction of the broadcast content is stopped and the shopping cart registered product list contained in the viewer's online shopping cart is received from the shopping mall relay server and displayed. A viewer terminal for receiving a web address of a shopping mall selling server for selling goods from the shopping mall relay server and accessing a shopping mall selling server;
If the online shopping item addition request is received from the viewer terminal, the indirect advertisement item / sponsored item assigned to the indirect advertisement item / sponsored item identification information is added to the shopping cart registered goods list of the viewer A shopping cart registered product list registered in the online shopping cart of the viewer is transmitted to the viewer terminal when the viewer terminal requests the online shopping cart confirmation, and the web address of the shopping mall selling server for selling the selected goods from the viewer, To the viewer terminal; And
A wired / wireless communication network for providing wired communication or wireless communication between the broadcasting contents providing server, the viewer terminal, and the shopping mall relay server;
The mobile commerce platform device comprising:
The method of claim 1,
If there is a selection from the viewer for the image of the indirect advertisement item / sponsored article displayed during the reproduction of the broadcast content, the selected indirect advertisement / sponsored article identification information is transmitted to the shopping mall relay server to request to be added to the online shopping cart of the viewer A mobile commerce platform device characterized by.
The method according to claim 1,
The advertisement information includes an indirect advertisement item / sponsored item icon, which is an icon image of an indirect advertisement item / sponsored item appearing during the reproduction of the broadcast content, an indirect advertisement item / sponsor capable of synchronizing broadcast contents with an indirect advertisement item / sponsored item Product synchronization information,
The viewer terminal receives the broadcast content, displays the indirect advertisement item / sponsored item icon together with the indirect advertisement item / sponsored item synchronization information using the indirect advertisement item / sponsored item synchronization information, and displays the indirect advertisement item / And if the viewer has a selection of the sponsored merchandise icon, the identification information of the selected indirect advertisement merchandise / sponsored merchandise icon is transmitted to the shopping mall mediating server to request to add it to the online shopping cart of the viewer.
The broadcast content providing server according to claim 3,
A broadcast content information database storing broadcast content;
An indirect advertisement item / sponsored item icon, which is an icon image of an indirect advertisement item / sponsored item appearing during the reproduction of the broadcast content, an indirect advertisement item / sponsored item identification information capable of identifying the indirect advertisement item / sponsored item icon, And a web address of a shopping mall mediation server for mediating connection to a shopping mall selling server for selling indirect advertisement goods / sponsored merchandise, and indirect advertisement goods / An advertisement information database in which advertisement information including advertisement information is allocated and stored for each broadcast content; And
A broadcast content transmission unit for transmitting the broadcast content to the viewer terminal and transmitting the advertisement information allocated to the broadcast content transmitted when the broadcast content is transmitted;
The mobile commerce platform device comprising:
The method of claim 4,
The indirect advertisement product / sponsored item identification information is a unique unique number that can identify the indirect advertisement item / sponsored item icon. The indirect advertisement / sponsored item synchronization information is information for identifying the indirect advertisement item / Wherein the advertisement information is time information for displaying the indirect advertisement item / sponsored article icon together during the displayed time.
The system according to claim 1, wherein the sales mall selling server comprises:
A login performing unit that stores login information for each viewer and performs login authentication of the viewer;
A merchandise information database in which merchandise information including merchandise photos, merchandise selling prices, and merchandise information including a web address of a shopping mall selling server for selling merchandise is stored for each of the indirect advertisement merchandise / sponsored merchandise identification information;
An online shopping cart database storing a shopping cart registered product list for each viewer;
If there is an on-line shopping basket addition request from the viewer terminal that has completed the login authentication, the product information database extracts the product information allocated to the indirect advertisement product / sponsorship product identification information from the product information database, An online shopping cart updating unit for updating the online shopping cart database by adding to the shopping cart registered product list;
An online shopping cart confirmation request processing unit for extracting a shopping cart registered product list registered in a viewer's online shopping cart from the viewer terminal and extracting the shopping cart registered product list from the viewer's terminal to the viewer terminal; And
A shopping mall mediation processing unit for transmitting the web address of the shopping mall selling server for selling the selected commodity to the viewer terminal when the commodity is selected from the list of the shopping cart registered commodities;
The mobile commerce platform device comprising:
The system according to claim 1, wherein the sales mall selling server comprises:
Selected from the viewers registered as members in the shopping mall relay server, extracts the product information contained in the online shopping cart from the entire broadcast contents including the drama broadcast, the entertainment broadcast, and the music broadcast and displays them in the order of the product information contained in the online shopping cart And generating an integrated popularity ranking list and providing the integrated popularity ranking list to the viewer terminal.
The system according to claim 1, wherein the sales mall selling server comprises:
The shopping mall is selected from the viewers who are registered as members in the shopping mall mediating server for each broadcast content, and the product information contained in the online shopping cart is extracted for each broadcast content, and the popularity ranking for each content, which is displayed in the order of the item information contained in the online shopping cart, And generating a list of popularity ranking lists for each content to be provided to the viewer terminals.
The system according to claim 1, wherein the sales mall selling server comprises:
A popular online vote of a background place for each content is received from viewers registered as members in the shopping mall mediation server for each broadcast content among the background places appeared in the broadcast content, And a content ranking list providing unit for providing a list of popularity ranking lists.
The broadcast content providing server is provided with the broadcast content, the indirect advertisement item / sponsorship product identification information capable of identifying the indirect advertisement item / sponsorship product appearing during the reproduction of the broadcast content, and the shopping mall selling the indirect advertisement item / Providing advertising information including a web address of a shopping mall relay server that mediates connection to a server to a viewer terminal;
The viewer terminal receives and reproduces the broadcast content and transmits the selected indirect advertisement item / sponsored article identification information to the shopping mall relay server when there is a selection from the viewer for the indirect advertisement item / sponsored goods displayed during the reproduction of the broadcast content And requesting the viewer to add it to the online shopping cart;
When the shopping mall relay server receives the indirect advertisement product / sponsorship product identification information from the viewer terminal and receives the online shopping cart addition request, the indirect advertisement / sponsorship product assigned to the indirect advertisement product / sponsorship product identification information is stored in the shopping cart Adding to the list of registered goods;
When the viewer terminal requests the online shopping cart confirmation from the viewer, stopping the reproduction of the broadcast content and requesting the shopping cart intermediation server for the shopping cart registered goods list contained in the online shopping cart of the viewer;
The shopping mall relay server transmitting, to the viewer terminal, a shopping cart registered goods list registered in the online shopping cart of the viewer when the viewer terminal requests the online shopping cart confirmation;
An online shopping cart displaying step of displaying the shopping cart registered goods list received from the shopping mall relay server by the viewer terminal;
The viewer terminal selecting a merchandise from a viewer from the shopping cart registered merchandise list and transmitting the selected merchandise to a shopping mall selling server;
A step in which the shopping mall selling server transmits a web address of a shopping mall selling server for selling a product selected from a viewer to the viewer terminal; And
A merchandise information display process of accessing the web address of the shopping mall selling server received by the viewer terminal and receiving and displaying the merchandise information;
The method comprising the steps of:
The method as claimed in claim 10, further comprising:
And the viewer terminal proceeds with purchase settlement with the shopping mall selling server.
The method of claim 10, further comprising: after the on-
When there is a request to provide an integrated popularity ranking list from the viewer terminal, the shopping mall mediation server selects merchandise information contained in the online shopping cart selected from the viewers registered as members in the shopping mall mediation server as total broadcasting including drama broadcasting, Extracting from content; And
The shopping mall relay server generates and displays an integrated popularity ranking list, which is displayed in the order of the product information contained in the online shopping carts, from the viewers, to the viewer terminal.
The method comprising the steps of:
The method of claim 10, further comprising: after the on-
If there is a request to provide a list of popularity ranking lists for each content from a viewer terminal, the shopping mall relay server extracts product information contained in an online shopping cart for each broadcast content selected from viewers registered as members in a shopping mall relay server for each broadcast content; And
The shopping mall relay server generates a list of popularity ranking for each content displayed in the order of the merchandise information contained in the online shopping carts from the viewers for each broadcast content and provides the list to the viewer terminal.
The method comprising the steps of:
The method of claim 10, further comprising: after the on-
The shopping mall relay server may include a process of performing a popular online voting of a background place for each content from viewers registered as members in the shopping mall mediation server for each of the broadcast contents among the background places appearing in the broadcast contents; And
If the shopping mall mediation server requests to provide a list of background place popularity rankings for each content from the viewer terminal,
The method comprising the steps of:

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