KR20140013258A - Method of providing ppl information using smart device and its system - Google Patents
Method of providing ppl information using smart device and its system Download PDFInfo
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- KR20140013258A KR20140013258A KR1020120079825A KR20120079825A KR20140013258A KR 20140013258 A KR20140013258 A KR 20140013258A KR 1020120079825 A KR1020120079825 A KR 1020120079825A KR 20120079825 A KR20120079825 A KR 20120079825A KR 20140013258 A KR20140013258 A KR 20140013258A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0621—Item configuration or customization
Abstract
The present invention relates to a method and a system for providing indirect advertisement article information using a smart terminal. In particular, the method for providing indirect advertisement article information using a smart terminal according to the present invention includes a user accessing a main server through a smart terminal, and a member. Logging in by inputting information; Receiving a list of contents from the main server and searching the contents list, and receiving and executing the selected contents from the main server; Requesting, by the main terminal, whether the product information is inquired about the indirect advertisement product related to the executed content, when the execution of the content ends; When the article information inquiry request is received from the smart terminal, extracting the article information from the article DB and transmitting the article information to the smart terminal; Storing, by the main server, tracking information including content details executed in the smart terminal and the item information related to each content in the tracking DB in response to the member information; Generating, by the main server, a customized catalog of the content details and the item information included therein for each member based on the tracking information; The main server transmits the customized catalog to the smart terminal in response to a request of the smart terminal.
As a result, the seller can add and change his / her PPL item at any time regardless of the release time of the content through the seller portal, and the added / changed information can be exposed to the user after viewing the content or through a customized catalog. Therefore, in the conventional PPL product advertisement, the content (episode) for each content viewed by the user or the item viewed by the user at any time even after the content is supplemented by supplementing the one-time exposure immediately before or after the viewing of the content or during viewing. It is possible to maximize the exposure effect because it can be searched by linking with product information. In addition, since the content providing service and the related product information are not necessarily performed at the same time, the role between the content service provider and the PPL article seller may be separated, thereby preventing delay in providing the content due to the preparation of the advertisement of the product.
Description
The present invention relates to a method and a system for providing indirect advertisement information, and in particular, a smart terminal that improves the timing of creation and modification of article information on indirect advertisement products, and effectively exposes added / changed contents to content users. It relates to a method and a system for providing indirect advertising article information using.
With the spread of the Internet, various broadcasting contents are being delivered to viewers through the network, and advertising and marketing using various product placement (PPL) have been attempted.
PPL, also called 'indirect advertising', is widely used as an effective marketing strategy because the main audience of movies and dramas is not only the target consumer of PPL products, but also synergistic effects through various activities such as events and promotions. In particular, products such as accessories and clothing of performers appearing in dramas and movies are often spread quickly through word-of-mouth and Internet media, which plays a significant role in increasing sales of the products.
To this end, conventional broadcasting media have established a shopping mall in their homepage for sale of PPL products, while viewing content and searching for PPL products on the Internet to obtain product information, or purchase a PPL product to a specific group. After subscribing, a method of receiving PPL advertisements coming out of a TV as a text before broadcasting is started and purchasing desired products among the texts received during the real-time broadcasting by connecting with a service representative.
However, in the former case, it is not easy to actually search and purchase product information directly at the same time as watching a broadcast, and there is also a problem that it is not easy to memorize and retrieve the article after the broadcast. In the latter case, it is also inefficient to manage the real-time when a huge amount of content is provided in hundreds of channels or to send information about PPL items appearing in all broadcasts to the viewers via text.
Furthermore, since both have to carry out PPL advertisement at the same time or immediately before or after watching the broadcast content, the seller may lose the sales opportunity because the advertisement is not prepared in some cases. There has been a problem that a delay in providing content is caused by a job.
Particularly, considering that the viewing pattern of the video dramas, such as dramas, is all dependent on the TV, the viewing patterns of smartphones and PCs are gradually increasing. A method is requested.
Accordingly, an object of the present invention is that the seller can add and change his / her PPL article at any time regardless of the release time of the content through the seller portal, and the added / changed information is exposed to the user after viewing the content or through a customized catalog. The present invention provides a method and system for providing indirect advertisement article information using a smart terminal.
In addition, an object of the present invention is to compensate for the one-time exposure during the PPL product advertisement immediately before or after viewing the content, or during viewing, so that the user can view the content or view the content at any time even after the user views the content. The present invention provides a method and a system for providing indirect advertisement article information using a smart terminal capable of searching by linking contents (episodes) and article information for each article.
The above object is, according to an embodiment of the present invention, the user accessing the main server through a smart terminal, and inputting the member information to log in; Receiving a list of contents from the main server and searching the contents list, and receiving and executing the selected contents from the main server; Requesting, by the main terminal, whether the product information is inquired about the indirect advertisement product related to the executed content, when the execution of the content ends; When the article information inquiry request is received from the smart terminal, extracting the article information from the article DB and transmitting the article information to the smart terminal; Storing, by the main server, tracking information including content details executed in the smart terminal and the item information related to each content in the tracking DB in response to the member information; Generating, by the main server, a customized catalog of the content details and the item information included therein for each member based on the tracking information; The main server transmits the customized catalog to the smart terminal in response to a request of the smart terminal to enable reading. The indirect advertisement article information providing method using the smart terminal is achieved.
The article information may include link information of a seller shopping mall selling the article, and may be provided to be connected to the seller shopping mall along the link in the smart terminal.
Here, the seller accesses the seller portal through the seller terminal, and enters the seller information to log in; Receiving the contents list from the main server, searching the contents list, selecting contents related to the merchandise of the seller, and updating the merchandise information by adding or deleting the merchandise information; The main server reflecting the updated article information in the article DB; The main server may reflect the updated item information in the customized catalog; may further include.
Alternatively, the main server extracting the article information from the article DB and transmitting the article information to the smart terminal may include inquiring of the article information in the smart terminal and selecting an article of interest to the user from the inquired articles. The method may further include storing, by the main server, item information on the selected item in a tracking DB.
Meanwhile, the article information may further include clip information about an image or a video of a part of the content to which the article is exposed.
On the other hand, when the content is composed of a plurality of episodes provided sequentially,
A user inputting and transmitting reservation setting information of the contents to the main server through the smart terminal; Updating, by the main server, the reservation setting information to the member DB; When the episode of the content is updated in the content server, checking, by the main server, whether the reservation setting of the corresponding content is reserved for each member in the member DB; When the reservation setting is confirmed, the method may further include automatically transmitting the updated episode of the content to the smartphone terminal.
The above object, according to another embodiment of the present invention; A content server storing multimedia content including a drama or a movie executable in the smart terminal; A member DB storing seller information and user information of the smart terminal user, an article DB storing article information about an indirect advertisement article related to the contents, and tracking information according to the contents and article information inquiry on the smart terminal A main server including a tracking DB stored therein; A seller portal provided by the seller for access and for adding and deleting the article information; The smart terminal is provided to be accessible by link information included in the article information provided by the main server, the seller shopping mall available for purchasing the article, including, the main server is searched and selected in the connected smart terminal After the content is provided and the content is executed, the article information related to the content is provided according to the inquiry request of the smart terminal, and the content details executed by the smart terminal and tracking about the inquired article information. It may also be achieved by an indirect advertisement article information providing system using a smart terminal that stores information in the tracking DB and generates a customized catalog for each connected member and provides the same to the smart terminal.
The customized catalog may be provided by at least one of a list of item information for each content viewed by the user, a list of item information for each episode when the content includes a plurality of episodes, and a list of items registered by the user as a product of interest. .
The seller may log in by accessing the seller portal, receive a list of contents from the main server, select contents related to his or her indirect advertisement article, and add or delete corresponding article information, and the main server may add or delete. The article information can be updated in the article DB.
When the content consists of a plurality of episodes sequentially provided, a user inputs and transmits reservation setting information of the content to the main server through the smart terminal, and the main server transmits the episode of the content in the content server. When updated, the member DB may check whether the content is reserved for each member in the member DB, and automatically transmit the updated episode to the smart terminal.
According to the method and system for providing indirect advertisement article information using the smart terminal according to the present invention, the seller can add and change his / her PPL article at any time regardless of the release time of the contents through the seller portal. It can be exposed to the user after viewing the content or through a customized catalog.
Therefore, in the conventional PPL product advertisement, the content (episode) for each content viewed by the user or the item viewed by the user at any time even after the content is supplemented by supplementing the one-time exposure immediately before or after the viewing of the content or during viewing. It is possible to maximize the exposure effect because it can be searched by linking with product information.
In addition, since the content providing service and the related product information are not necessarily performed at the same time, the role between the content service provider and the PPL article seller may be separated, thereby preventing delay in providing the content due to the preparation of the advertisement of the product.
1 is a block diagram of a system for providing indirect advertisement article information using a smart terminal according to an embodiment of the present invention;
2 is a flowchart of a method for providing indirect advertisement article information using a smart terminal according to another embodiment of the present invention;
3 is a flowchart illustrating a method of automatically downloading content in FIG. 2;
4 is an example of a goods information inquiry whether or not in the smart terminal, and a goods information providing screen,
5 to 7 show examples of a screen for providing a customized catalog.
Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.
First, referring to Figure 1, the configuration of the indirect advertising article
Indirect advertisement article
The
The
When the
The
The
The member DB 101 stores seller information and user information of a smart terminal user. The seller information and the user information may include personal information and contact information of the seller or the user. Therefore, when the seller accesses the
The article DB 102 stores article information about an indirect advertisement article related to the content. The article information may include, for example, content information to which the PPL article is exposed (specific episode information when the content includes a plurality of episodes) (see FIG. 5B), image information of the PPL article (FIG. 4B). It may include the seller information of the PPL article and the link information of the seller shopping mall.
Alternatively, as shown in FIG. 7, the PPL product may include clip information about an image or a video of a portion of the exposed content.
The tracking DB 103 stores tracking information according to the contents and the article information inquiry in the smart terminal.
The tracking information may include, for example, a content (or episode) history searched and watched by the user through the
The tracking information is basically a
In addition, the
In addition, the seller can check the user's inquiry details of their PPL products, it is possible to grasp the exposure degree and buyers preferences of their products can be used as marketing materials.
On the other hand, the
The customized catalog according to the present invention compensates the one-time exposure during the PPL product advertisement immediately before or immediately after the viewing of the content or during viewing, so that the user can view the contents or viewed by the user at any time even after viewing the content. It is possible to search by linking the contents (episodes) and product information.
As a result, even if the information on the PPL item which was not provided at the time of the initial release of the content is updated after the user can recognize it, the seller can not only get a chance to advertise afterwards, but also enter the content provider. In this case, there is an effect of preventing a delay in publishing a content according to the PPL item information update.
The customized catalog basically includes content details executed by each member in the
The customized catalog may be provided by at least one of a list of item information for each content viewed by the user, a list of item information for each episode when the content includes a plurality of episodes, and a list of items registered by the user as a product of interest. have.
For example, as shown in FIG. 5, the customized catalog may include a list of products that I have steamed (a list registered by the user as a product of interest, and a list such as (b) of FIG. 5 may be provided when clicked). 'List of products I've seen' (the list of item information viewed by the user, and if clicked, a list such as (c) of FIG. 5 may be provided), and 'list of items in the episodes watched' Details) and 'new product list' (the seller's product information added through the seller portal after the click, a list such as (a) or (b) of FIG. 6 may be provided). Can be.
On the other hand, as shown in Figure 7, not only the customized catalog, but also in the above-described item information screen, the image and price information (see (a) of Figure 7) of the specific PPL article, as well as the PPL article is exposed Video clip information on some of contents (or episodes) may be additionally provided.
The
The
For example, the content may be composed of a plurality of episodes sequentially provided (for example, in the case of the drama 'gentleman's dignity, first, second, ..., etc.), and In this case, when the user inputs the reservation setting information of the content to the
To this end, when the episode of the content is updated in the
The
The seller connects to the
In response, the
That is, in the present invention, the article information may be added after the content is initially provided, as well as after the fact, and it is also possible to delete the already registered article information. The change (update) of the article information is reflected in the
The
2 and 3, a method for providing indirect advertisement article information using a smart terminal according to an embodiment of the present invention will be described.
(1) Goods Information Registration Step
Referring to FIG. 1, first, a seller accesses a
The seller receives the contents list from the
When the update history for the article information is input through the
On the other hand, the
On the other hand, the seller can check the tracking information on the user's article search for the user's own PPL item in the
(2) Content viewing, product information and customized catalog search
Referring to FIG. 1, first, a user connects to a
At this time, since the member authentication is not a terminal authentication, the user is not limited to a specific
Next, the content list is received from the
When the execution of the content is terminated, the
When the article information inquiry request is received from the smart terminal 300 (S305), the
The user may additionally search for other goods information according to the selection (S306). If there is a purchase intention for the inquired goods, the user may access the
On the other hand, a series of processes performed by the user after accessing the
Accordingly, the
(3) Episd reservation automatic download
If the content is composed of a plurality of episodes are sequentially released, the user can set the content reservation settings to the
Referring to FIG. 3, first, a user accesses the
The
Here, the drug setting information may be set for a plurality of contents, and of course, the reservation setting information may be changed or canceled.
Next, when the episode of the content is updated in the content server 120 (S403), the
The automatic download of the updated episode can be performed in various settings, for example, only when the
1: Indirect advertisement product information providing system using smart terminal
100: main server 101: member DB
102: article DB 103: tracking DB
110: Merchant Portal 120: Content Server
121: Content DB
200: seller server
210: Merchant Shopping Mall
300: smart terminal
Claims (10)
Receiving a list of contents from the main server and searching the contents list, and receiving and executing the selected contents from the main server;
Requesting, by the main terminal, whether the product information is inquired about the indirect advertisement product related to the executed content, when the execution of the content ends;
When the article information inquiry request is received from the smart terminal, extracting the article information from the article DB and transmitting the article information to the smart terminal;
Storing, by the main server, tracking information including content details executed in the smart terminal and the item information related to each content in the tracking DB in response to the member information;
Generating, by the main server, a customized catalog of the content details and the item information included therein for each member based on the tracking information;
The main server transmits the customized catalog to the smart terminal in response to a request of the smart terminal to enable reading. Indirect advertisement article information providing method using a smart terminal comprising a.
The article information includes link information of a seller shopping mall that sells the article, and the indirect advertisement article information providing method using the smart terminal may be connected from the smart terminal to the seller shopping mall along the link. .
The seller accessing a seller portal through a seller terminal, inputting seller information, and logging in;
Receiving the contents list from the main server, searching the contents list, selecting contents related to the merchandise of the seller, and updating the merchandise information by adding or deleting the merchandise information;
The main server reflecting the updated article information in the article DB;
The main server reflects the updated item information in the customized catalog; Indirect advertising article information providing method using a smart terminal comprising a.
The main server extracting the article information from the article DB and transmitting the article information to the smart terminal includes: querying the article information in the smart terminal, selecting an article of interest to the user from the inquired article; And storing, by the main server, item information on the selected item in a tracking DB.
The article information may further include clip information regarding an image or a video of a portion of the content to which the article is exposed.
When the content is composed of a plurality of episodes provided sequentially,
A user inputting and transmitting reservation setting information of the contents to the main server through the smart terminal;
Updating, by the main server, the reservation setting information to the member DB;
When the episode of the content is updated in the content server, checking, by the main server, whether the reservation setting of the corresponding content is reserved for each member in the member DB;
And if the reservation setting is confirmed, automatically transmitting the updated episode of the content to the smart phone terminal.
A content server storing multimedia content including a drama or a movie executable in the smart terminal;
A member DB storing seller information and user information of the smart terminal user, an article DB storing article information about an indirect advertisement article related to the contents, and tracking information according to the contents and article information inquiry on the smart terminal A main server including a tracking DB stored therein;
A seller portal provided by the seller for access and for adding and deleting the article information;
And a seller shopping mall provided in the smart terminal so as to be accessible by link information included in the article information provided by the main server and purchasing the article.
The main server provides the contents searched and selected by the connected smart terminal, and after the contents are executed, the main server provides the article information related to the contents according to the inquiry request of the smart terminal, and executes the contents on the smart terminal. Indirect advertisement article information providing system using a smart terminal to store the content details and tracking information about the retrieved item information in the tracking DB to generate a customized catalog for each connected member to provide to the smart terminal.
The customized catalog may be provided by at least one of a list of item information for each content viewed by the user, a list of item information for each episode when the content includes a plurality of episodes, and a list of items registered by the user as a product of interest. Indirect advertising article information providing system using a smart terminal.
The seller may log in by accessing the seller portal, receive a list of contents from the main server, select contents related to his or her indirect advertisement article, and add or delete corresponding article information, and the main server may add or delete. Indirect advertising article information providing system using a smart terminal, characterized in that for updating the article information to the article DB.
When the content is composed of a plurality of episodes provided sequentially, a user inputs and transmits the reservation setting information of the content to the main server through the smart terminal,
When the episode of the content is updated in the content server, the main server checks in the member DB whether to reserve the corresponding content for each member, and automatically transmits the updated episode to the smart terminal. Indirect advertising article information providing system using a smart terminal.
Priority Applications (1)
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KR1020120079825A KR20140013258A (en) | 2012-07-23 | 2012-07-23 | Method of providing ppl information using smart device and its system |
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KR1020120079825A KR20140013258A (en) | 2012-07-23 | 2012-07-23 | Method of providing ppl information using smart device and its system |
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KR20140013258A true KR20140013258A (en) | 2014-02-05 |
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KR1020120079825A KR20140013258A (en) | 2012-07-23 | 2012-07-23 | Method of providing ppl information using smart device and its system |
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Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20150083730A (en) * | 2014-01-10 | 2015-07-20 | 삼성전자주식회사 | Method for copying contents in a computing device, method for pasting contents in a computing device, and the computing device |
CN107025568A (en) * | 2015-11-20 | 2017-08-08 | 郑镇赫 | Mobile commerce platform equipment and its operation method |
-
2012
- 2012-07-23 KR KR1020120079825A patent/KR20140013258A/en not_active Application Discontinuation
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20150083730A (en) * | 2014-01-10 | 2015-07-20 | 삼성전자주식회사 | Method for copying contents in a computing device, method for pasting contents in a computing device, and the computing device |
CN107025568A (en) * | 2015-11-20 | 2017-08-08 | 郑镇赫 | Mobile commerce platform equipment and its operation method |
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