KR101432242B1 - Method for selling a product with a broadcast program - Google Patents

Abstract

The present invention relates to a method of selling a product, and more particularly, to a method and apparatus for managing product information exposed through a broadcast program in a database and providing a product using a broadcast program Providing a sales method is a technical task. To this end, a method of selling a product using a broadcast program according to the present invention includes: storing a shopping application schedule table synchronized with the broadcast schedule table; Providing a menu for browsing product information on products exposed to the broadcast program according to the shopping ap- plication schedule when the broadcast program is broadcast live or rebroadcast through the broadcasting system; Providing a detailed menu item through the shopping application providing a list of the products when the live broadcast or rebroadcast is terminated; Providing a product advertisement image photographed by actors appearing in the broadcast program when a purchase request for the product is received through the shopping application; And paying for the goods after confirming the advertisement image.

Description

 [0001] METHOD FOR SELLING A PRODUCT WITH A BROADCAST PROGRAM [0002]

The present invention relates to a method of selling a product, and more particularly, to a method of selling a product exposed to users through a broadcast program on-line.

The conventional method of selling merchandise has been performed offline, but with the development of various network technologies, methods of selling merchandise using online using the Internet are increasing.

In addition, a user who has confirmed a product through a shopping mall broadcasted on a television may purchase the product through telephone ordering.

Also, in recent years, various methods of selling exposed products through broadcasting programs have been developed.

As an example, a method has been proposed in which a user visits a separate web site after watching a specific broadcast program, and then clicks on the corresponding commodity in a virtual shop decorated like a set of the broadcast program.

However, since the above method can not directly purchase a product during viewing of a broadcast program, it can not satisfy users' desires.

As another example, a method has been proposed in which, when a user watches a broadcast program, the user can click on a product in a broadcast program directly through a cursor such as a remote controller or a mouse.

However, the above-described method has a problem that it interferes with the viewing of the user during live broadcasting.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for managing product information exposed through a broadcast program, Providing a sales method is a technical task.

According to another aspect of the present invention, there is provided a method of selling a product using a broadcast program, the method comprising: storing information on products to be exposed through a broadcast program to be broadcasted by the broadcast system; ; When the broadcast program is broadcast through live broadcast or rebroadcast through the broadcast system, providing a menu through the shopping app, which allows the user to browse the product information on the products exposed to the program being broadcast according to the shopping app schedule, A detailed menu item for providing a list of the products for each of the actors appearing in the broadcast program when the menu is selected through the shopping application or a list of the products for each situation of the broadcast program Providing a submenu item; When the live broadcasting or rebroadcasting is finished, the broadcasting programs are broadcasted in the order of the ratings of all the broadcasting programs, the popularity orders of the products exposed in all the broadcasting programs, Providing a detailed menu item through the shopping application for providing a list of the products by the status of the broadcast program or by the actors appearing in the broadcast program; Providing a product advertisement image photographed by actors appearing in the broadcast program when a purchase request for the product is received through the shopping application; And paying for the goods after confirming the advertisement image.

The present invention manages product information exposed through a broadcast program in a database and provides the product information through an app of a smartphone and sells the product information at the time of broadcasting the program, And the like.

In addition, the present invention can provide the above-mentioned information through the Internet shopping mall and sell the product, thereby allowing the user to more easily and promptly purchase the product.

1 is a block diagram of an embodiment of a merchandise selling system to which a method for selling merchandise using a broadcast program according to the present invention is applied;
2 is a block diagram of an embodiment of the shopping mall shown in Fig.
3 is a diagram illustrating an example of a smartphone applied to a method of selling a product using a broadcast program according to the present invention.
4 is a view illustrating various menus output through a smartphone when a method of selling a product using a broadcast program is executed.
FIG. 5 is a flowchart showing an example of a method of selling a product using a broadcast program according to the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram of an embodiment of a merchandise sales system to which a method for selling merchandise using a broadcast program according to the present invention is applied. FIG. 2 is a block diagram of a shopping mall of FIG.

1, a merchandise sales system to which a method of selling a product using a broadcast program according to the present invention is applied includes a broadcast system 40 for broadcasting broadcast programs of various genres such as drama, movie, comedy, sports, A shopping mall 20 for selling various kinds of goods broadcasted by the broadcasting program, a broadcasting terminal 30 for outputting the broadcasting program and managed by a user, and a broadcasting terminal 30 connected to the shopping mall, And a smartphone 10 used for purchasing a product.

First, the broadcasting system 40 may be a system managed by a cable broadcasting company that provides various cable broadcasting as well as a system managed by a public broadcasting company such as KBS or MBC.

The broadcasting system 40 may provide various types of broadcasting programs. The broadcast program may be a drama in general, but can be various genres such as a movie, a comedy, a sports, a news, a culture, a documentary, an advertisement,

Next, the shopping mall 20 may be a server which is generally used at present. The shopping mall provides various goods through the smart phone, and sells the goods when there is a purchase request. Here, the products may include clothes, accessories, furniture, ballrooms, sports goods, travel goods, news data (statistical data, weather forecast information), and the like.

In addition, the shopping mall is configured not only as the smart phone but also as a general internet shopping mall, and may provide the above-described information through a wired Internet or a wireless Internet to sell goods.

In particular, the shopping mall 20 manages product information on products to be exposed through the broadcast program by a business agreement with the producer of the broadcast program, and when the broadcast program is broadcast, It can be provided through an app of the phone 10 and sold. However, the present invention does not necessarily constitute a business agreement.

2, the shopping mall 20 may be configured to communicate with the smartphone 10 through a wireless network or to communicate with the broadcasting system 40 through a wired network, An interface 21, an input unit 23 for receiving various control signals from the manager of the shopping mall, a storage unit 24 for managing the goods information and the sales information requested through the smartphone 10, An output unit 25 for outputting monitoring information, and a control unit 22 for controlling the components.

Particularly, in the storage unit 24, the product information of the goods, the product image of the goods, the broadcast contents of the broadcast programs, the member history of users purchasing goods at the shopping mall via the smartphone 10, Purchase histories of users, payment histories of the users, and delivery information can be managed.

The shopping mall 20 includes a schedule table synchronization unit for synchronizing a schedule of broadcast programs broadcast by the broadcast system 40 with the broadcast system 40 although not shown in the figure, A payment management unit for performing payment using the smartphone, an authentication server for authenticating whether the smartphone user is legitimate or not, and a smartphone 10 And an application server for managing various applications to be provided.

Here, the schedule list may be provided from the broadcasting system 40 in cooperation with the broadcasting system 40, but may be provided through a separate system. The administrator of the shopping mall 20 may directly input the schedule table to the schedule schedule synchronization unit by referring to the schedule chart provided by the broadcasting system 40. [ Therefore, the shopping application schedule table synchronized with the broadcast schedule table may be automatically input, or may be inputted by a manual method. That is, the synchronization means that the shopping mall 20 manages its own schedule table according to the schedule schedule provided by the broadcasting system.

Next, the broadcasting terminal 30 outputs various broadcasting programs transmitted from the broadcasting system 40, and may be a television (TV).

Finally, the smartphone 10 is a terminal capable of communicating with the shopping mall 20 via a network. In particular, the smart phone 10 uses a function and an application capable of collecting various information through a network as well as voice communication It is a terminal that provides a function to install various applications.

Also, as described above, the present invention may be provided in a general shopping mall form, and thus the smartphone 10 may be a general personal computer (PC), a tablet PC, or the like. Hereinafter, the present invention will be described by way of an example in which the present invention is provided using the smartphone 10 for convenience of explanation, but the service may be provided even when the personal computer is connected to a shopping mall.

Hereinafter, a method in which a method for selling a product using a broadcast program according to the present invention is executed in a product sale system as described above will be described.

FIG. 3 is an example of a smartphone 10 applied to a method of selling a product using a broadcast program according to the present invention. FIG. 4 is a flowchart illustrating a method of selling a product using a broadcast program according to the present invention. FIG. 5 is a flowchart illustrating an example of a method of selling a product using a broadcast program according to an embodiment of the present invention. Referring to FIG.

<1. Configuration step>

First, prior to the execution of the present invention, the user installs an application for executing the present invention on the smartphone 10.

The smartphone 10 is an intelligent terminal that adds a computer support function such as internet communication and information search to a mobile phone, and is capable of installing an application desired by a user.

The user can visit various web sites through the smartphone 10 to search various information, and also can access the shopping mall 20 to purchase goods. Also, the user may download the shopping application, which is applied to the method of selling goods using the broadcasting program according to the present invention, from the App Store and execute the functions described above.

Here, the app store is a place where the shopping application can be downloaded. The app store stores various kinds of apps including a shopping application. When a download request is received from the smartphone 10, And transmits the application to the smartphone 10.

In other words, AppStore is a term used in the abbreviation of 'Application Store'. It is a term used for mobile application (such as calendar management, address book, alarm, calculator, game, video, internet access, music playback, Means a mobile content (software) marketplace on-line that allows a user to freely buy and sell a content application program (hereinafter, simply referred to as an "app"

FIG. 3 shows a state in which the shopping application 11 is installed in the smartphone 10.

When the shopping application 11 is executed, the smartphone 10 can be connected to the shopping mall 20.

In addition, the manager of the shopping mall 20 manages various information including the goods information about the goods to be exposed through the broadcast program through the storage unit 24, as described above.

Next, the broadcasting system 40 transmits various types of broadcasting programs to the broadcasting terminal 30 according to the broadcasting schedule table.

Also, the broadcasting system 40 transmits the broadcasting flight schedule to the smartphone 10. After receiving the program schedule, the smartphone 10 stores a shopping program schedule table synchronized with the schedule table. The smartphone 10 can provide merchandise information related to a broadcast program broadcasted in real time using the shopping app schedule table.

Next, the user watches the broadcast program through the broadcast terminal 30, and executes the shopping application 11 on the smartphone 10 when a product desired to be purchased is exposed through the broadcast program.

<2. Providing product information during live broadcast or rebroadcast>

When the shopping application 11 is executed, the smartphone 10 outputs various menus provided through the shopping application 11 through a display.

The menus provided through the shopping application can be variously set, and examples thereof are shown in FIG.

As shown in Fig. 4 (a), the menu includes detailed menu items for selecting the first to fourth weekly broadcasters and various broadcasting company systems, detailed menu items for selecting movies, A menu item can be included.

As shown in Fig. 4 (b), the menu includes a detailed menu item for browsing the most popular items of the broadcasting company, a detailed menu item for browsing the promotional item, A submenu item for selecting a specific drama, and a submenu item for searching the broadcast program by the order of the subtitles.

Therefore, the user who has viewed the broadcasting program broadcasted in real time can directly select and browse the broadcasting system providing the broadcasting program from among the submenu items, or select the submenu item from which the program currently being broadcast can be selected , It is possible to search for a product exposed through the broadcast program.

That is, while the broadcast program is being output on live broadcast through the broadcast system, the smartphone may display a menu that allows the merchandise information to be browsed on the merchandise according to the shopping app schedule, .

In this case, if the menu is selected through the shopping application, the smartphone may include a submenu item for providing a list of the products for each of the actors appearing in the broadcast program currently being broadcast on the live broadcast, A submenu item for providing a list of the goods by the situation of the program or a submenu item for providing images for advertisement of goods photographed by the actors appearing in the broadcast program.

In addition to the above-described submenu items, the menu may include various submenu items as shown in (c) and (d) of FIG.

<3. Providing product information during live broadcast or rebroadcast>

After the broadcast program being broadcast in the live broadcasting or the rebroadcasting, the smartphone displays the broadcast program in the order of the viewer ratings of all the broadcast programs for every broadcast program including the broadcast program, Or a menu in which the product information can be browsed in the popularity order of the products exposed in all the broadcast programs.

Accordingly, the user can use the additional submenus as described above, not only when the broadcast program is being broadcast in live broadcasting or rebroadcasting, but also after the live broadcast or rebroadcasting, And can search for products exposed through various broadcasting programs in order of popularity, popularity, and the like.

<4. Providing commercial image when requesting purchase>

After viewing the live broadcast or rebroadcast, or watching the live broadcast or rebroadcast, the user can browse the information about the goods exposed in the broadcast program through the menus as described above, .

In particular, images of product advertisement previously photographed by actors appearing in the broadcast program may be provided when a user searches for a product to be purchased through the above-described submenu items and then requests purchase. That is, when the user requests the purchase, there is a lot of intention to purchase the product, but the purchase can be canceled in the final selection step. Accordingly, in the present invention, when a user requests a purchase, images related to commodity purchase requested by the actors appearing in the broadcast program are provided in advance, thereby inducing the user to finally make a purchase It is possible.

That is, in order to increase the desire of the user who has not 100% confidence in the purchase of the goods, the present invention provides the above-mentioned images for advertisement of commodities after receiving the purchase request, Button.

<5. Payment>

Finally, the user who wishes to purchase the product executes the purchase procedure through the process shown in FIG.

That is, as shown in FIG. 5, the shopping mall 20 selects a product to be purchased by the user and selects payment by card, mobile, cash, or non-bank payment (S502) It is confirmed whether it is confirmed (S504).

When the deposit is confirmed, the manager of the shopping mall 20 delivers the goods to the user (S506), and the user confirms whether the goods are delivered (S508).

If the user who has delivered the goods has a defect in the product or wants to withdraw his / her intention (S510), he / she indicates the intention to return to the shopping mall and returns the product (S512).

When the user who has delivered the goods decides to purchase the product (S514), a part of the payment amount is transferred to the supplier who finally supplied the product.

The settlement method as described above is a form in which the platform vendor (shopping mall manager) pays a fee to the supplier who supplies the goods when the platform company (shopping mall manager) holds the payment amount and the user confirms the purchase of the goods The user can purchase the goods at the shopping mall with confidence.

The contents of the present invention as described above can be summarized as follows.

According to the present invention as described above, the administrator of the shopping mall 20 jointly promotes the merchandise planning to be used before the broadcast program system and the broadcasting program are produced, and stores the predetermined merchandise in the merchandise DB (storage unit 44) At the same time as the live broadcast, the registered product is provided in real time through the shopping application, so that users can purchase the product while watching the broadcast program in real time. However, the merchandise planning is not necessarily promoted jointly with the broadcasting program production team.

Therefore, the present invention allows the user to complete purchases with a few simple clicks using the smartphone 10, thereby allowing the user to purchase a product that is not disturbed by viewing while viewing the broadcast program.

In particular, the present invention can provide various submenu items as shown in FIG. 4 so that the user can browse the goods more easily and quickly.

That is, when the user clicks on the program schedule menu item on the schedule list on the shopping app, the consumer configures a category based on the starring actor (or a specific situation) and selects a product listed in the actor . &Lt; / RTI &gt;

For example, when a user clicks on a submenu item for selecting a broadcast program, a submenu item for selecting various actors can be output through the shopping app.

At this time, if the user clicks on a specific cast actress (for example, a child actress), detailed menu items for various products used by the cast actress in the broadcast program can be output.

When the user selects a specific item (e.g., a jacket) from among the items, the shopping app can provide information on the jacket to the user.

When the user wants to purchase the product information after browsing the product information, the user can purchase the product according to the purchase procedure as described above.

As another example, if the user selects another specific acting actor (for example, a daughter-in-law) after clicking on a submenu item in which the user can select a broadcast program for the vine, A detailed menu item for various shops visited by the user can be displayed.

For example, if the actress (the mother of a child) attends a birthday party on the broadcast program, a submenu item "Mother's Day Mother's Birthday Banquet" may be displayed in the submenu item.

If the user selects the submenu item 'Mother's Day Birthday Banquet', information on the banquet place where the banquet is made may be output through the shopping app.

When the user wants to reserve the banquet place after browsing the information on the banquet place as in the method of purchasing the commodity, the user sets the banquet place in the same manner as the purchase method described above You may.

In addition, when the user selects a specific broadcast program, the shopping mall 20 may provide various advertisement images, which are arbitrarily made, rather than a still cut (a part of the drama) of the actor in the broadcast program. That is, the administrator of the shopping mall 20 wears clothes to be exposed through the broadcast program, with the consent of the producer and the actor of the broadcast program before broadcasting the broadcast program, and then creates another advertisement image It may be provided through the shopping application.

According to the present invention as described above, even a user whose information obtaining ability is poor can easily and quickly purchase the products exposed in the broadcast program viewed by him / her.

In other words, a user with excellent information acquisition ability can easily identify the source of the actors appearing in the broadcast program, etc., and purchase them. However, a user who does not have an excellent information acquisition capability may not be able to purchase the product after watching the broadcast program, even if he / she wants to purchase the exposed product in the broadcast program, because he does not know where to buy it.

For this purpose, the manager of the shopping mall 20 preliminarily agrees with the creator of the broadcast program and grasps and prepares goods to be worn or carried by the characters in the broadcast program, The user can grasp the product directly and purchase the product. However, business agreements are not necessarily preceded.

That is, according to the present invention, when a user watches a broadcast program and finds a specific product possessed by a character, the smartphone 10 provides information on the product in real time when searching for the product, It is possible to promptly and easily purchase the product.

In the above description, when the user watches a broadcast program broadcasted in real time through the broadcast terminal 30 and wants to purchase a product exposed through the broadcast program, the user accesses the shopping mall 20 However, the present invention is not limited thereto.

That is, the user may access the shopping mall 20 even if he / she wants to purchase the goods exposed through the broadcasting program after watching the broadcasting program broadcasted in real time.

It will be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

10: Smartphone 20: Shopping mall
30: broadcasting terminal 40: broadcasting system

Claims (3)

The smartphone is connected to the shopping mall when the shopping application is loaded on the smartphone. When the shopping application is executed, the smartphone is connected to the shopping mall. Information about the goods to be exposed through the broadcasting program to be broadcasted by the broadcasting system to the smart phone, Storing an app schedule;
Wherein when the broadcast program is broadcast by live broadcast or rebroadcast through the broadcast system, a menu that allows the user to browse the product information on the products exposed to the broadcast program according to the shopping application program schedule, A submenu item for providing a list of the products for each of the actors appearing in the broadcast program when the menu is selected through the shopping application, Providing a submenu item for providing a list to the user through the shopping app of the smartphone;
When the live broadcasting or rebroadcasting is finished, the broadcasting programs are broadcasted in the order of the ratings of all the broadcasting programs, the popularity orders of the products exposed in all the broadcasting programs, Providing a detailed menu item to the user through the shopping application providing a list of the products by the status of the broadcast program or by the actors appearing in the broadcast program;
Providing a product advertisement image photographed by actors appearing in the broadcast program to the user through the shopping application of the smartphone when a purchase request for the product is received through the shopping application; And
And checking the advertisement image to settle the cost for the product. The method according to claim 1,
Wherein the merchandise includes at least one of clothing, accessories, furniture, ballroom, and sporting goods.


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