KR100777269B1 - Broadcasting receiver and server system and method for purchasing goods using thereof - Google Patents

Abstract

The present invention relates to a product purchase method using a broadcast communication network, comprising: receiving a broadcast signal including product purchase information, broadcast video information, and audio information through a tuner of the broadcast receiver; step; Decoding the received broadcast signal at a decoder; Displaying, on a screen, an advertisement product including a corresponding broadcast program and the product purchase information on a screen based on the decoded video signal and an audio signal; Receiving a signal for selecting the displayed advertisement product through a user interface; Accessing a server providing the advertisement product by attempting an internet connection based on the input signal; And downloading, by the controller, the homepage of the corresponding product from the connected server and providing detailed information of the product. Therefore, even a viewer who cannot use the computer and the Internet at all can easily do electronic shopping while watching television.

Product purchase menu

Description

Broadcast receiver and server system and method for purchasing goods using

1 is a system block diagram for a product purchase method in a home shopping service according to an embodiment of the present invention.

2 is a flowchart illustrating a product purchase method using a broadcast receiver and a product provider server according to the present invention.

The present invention relates to a purchase method, and more particularly, to a broadcast receiver and a server system using a broadcast communication network and a product purchase method using the same.

With the development of the information age, the Internet, the communication medium that can easily obtain information covering all fields such as society, culture, economy and sports, occupies an important position in real life, and the possibility of its development is infinite.

Among them, electronic shopping is an electronic payment means such as credit card, debit card, bank transfer or membership card anywhere in the home or company where communication is possible, away from the traditional form of commerce that buys and sells products in the existing market. It is a system that can be used to purchase goods from manufacturers and distributors.

Since the mid-80s, credit card companies began marketing their members through DM shipments (product catalogs and order forms). With the spread of PCs and the proliferation of PC communications, home shopping using communication networks has been active. .

In 1995, commodity sales began through cable TV, and the home shopping business using the Internet has rapidly emerged, leading to the era of full-fledged electronic shopping.

Such an increase in electronic shopping is rapidly increasing the market size in response to market demands such as the increase of dual income couples, transportation problem solving, low prices, and the constraint of time and space.

The general public receives information on new products of electronic shopping, that is, home shopping, mainly through advertising media such as broadcasting or the Internet.

Currently, there are commercial broadcasts performed by broadcasting stations, and companies use them to advertise their own products, and in some cable broadcastings, home shopping channels may be used to advertise products.

In addition, the company makes its own homepage on the Internet and advertises its own company and products. Currently, cyber shopping through the homepage on the Internet is also prevalent. In many cases, when advertising, you specify your company's Uniform Resource Locator (URL).                         

Among these, the advertisement through broadcasting is when a viewer wants to see and purchase a shopping advertisement on a broadcasting screen of a channel where a home shopping service is provided, by calling a phone number displayed on the screen, ordering and purchasing a product. I'm using the method.
In addition, the advertisement through the Internet uses a method of purchasing a product by inputting order details of a product to be purchased by viewing an advertisement of a product provided on a homepage providing a home shopping service on the Internet.
However, the purchase method in the home shopping service according to the related art described above has the following problems.
When a buyer wants to purchase a target product in a commercial while watching a commercial, it is troublesome to look at the telephone number displayed on the commercial screen and make a phone call separately.

And, if you want to purchase a product through the Internet, a person who does not use the computer and the Internet well, there is a problem that can not easily purchase the desired goods.

Accordingly, an object of the present invention is to provide a method of purchasing in a home shopping service, in which a buyer can purchase an advertisement product in a simple manner while watching a commercial, that is, when a purchase desire is vigorous. have.

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According to an aspect of the present invention, there is provided a product purchase method using a broadcast receiver using a broadcast communication network, the method comprising: receiving a broadcast signal including product purchase information, broadcast video information, and audio information through a tuner of the broadcast receiver; Decoding the received broadcast signal at a decoder; Displaying, on a screen, an advertisement product including a corresponding broadcast program and the product purchase information on a screen based on the decoded video signal and an audio signal; Receiving a signal for selecting the displayed advertisement product through a user interface; Accessing a server providing the advertisement product by attempting an internet connection based on the input signal; And downloading, by the controller, the homepage of the corresponding product from the connected server and providing detailed information of the product.
The advertisement product may be purchased online.
The advertisement product is characterized by displaying a purchase icon and a purchase menu.

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According to the present invention, by displaying a purchase menu for purchasing a product on a television screen on which a product commercial is broadcasted, even a viewer who cannot use the computer and the Internet at all can easily perform electronic shopping while watching television.

Other objects, features and advantages of the present invention will become apparent from the following detailed description of embodiments taken in conjunction with the accompanying drawings.

Referring to the accompanying drawings, a preferred embodiment of a product purchase method using a broadcast communication network according to the present invention will be described.

With the development of the information age, the Internet, the communication medium that can easily obtain various kinds of information, is taking an important place in real life.

Personal computers are rapidly increasing as a medium for using the Internet, and television is also required to watch TV broadcasts in accordance with the demand for development of a bidirectional communication medium capable of receiving and transmitting information by moving away from a unidirectional medium for simply receiving and watching a broadcast. Internet-enabled Internet televisions have been developed, and steady technology developments are being made in response to the development of the information age.

In such an Internet television, when a user wants to use the Internet while watching a television broadcast, the user presses the television / internet mode switch key of the remote controller to switch the operation state of the internet television to the internet mode.

In addition, the broadcast receiver of the present invention may be divided into an internal type in which an Internet card is included in a television and an external type in which a set top box (STB) is connected to an existing analog television.

1 is a system block diagram for a product purchase method in a home shopping service according to an embodiment of the present invention.

As shown in Fig. 1, a broadcast receiver is a device attached to a television for use in cable broadcasting in the form of an external Internet television. This includes Internet set-top boxes that are connected to analog television and serve to swap computer and television signals.

When a subscriber watches a home shopping broadcast through which a user can purchase a product, information such as an advertisement screen for advertising the product and a notice about the product may be displayed on a television screen so that the subscriber may obtain information about the product.

The present invention provides a method for a subscriber to purchase a product to be purchased online without having to make a phone call while watching an advertisement for the product.

To this end, according to a request from a home shopping service provider, a broadcasting station transmits a broadcast signal including a purchase menu, and the television receives a broadcast signal including data on the purchase menu from the broadcasting station and displays the purchase menu on the television screen.

Accordingly, the subscriber enters the purchase menu displayed on the television screen, and is connected to the web server of the home shopping service provider linked to the purchase menu through the internet set-top box of the television to purchase the advertisement target product.
In this case, the tuner of the broadcast receiver receives a broadcast signal including product information, broadcast video information, and audio information. The demultiplexer separately outputs the product information, the image information, and the audio information from the received broadcast signal. An A / V decoder decodes the separated video information and audio information into video data and audio data. At this time, the separated product information and the user information are stored in the memory and the stored information is read by the call signal. The display unit outputs the decoded video and audio data and the stored product information in an OSD manner to control the controller to determine a purchase request signal from the output product information and to transmit the stored user information and the purchase information to the product provider server. .

In addition, the above method is applied to watching Internet broadcast through a PC equipped with a modem.

2 is a flowchart illustrating a product purchase method using a broadcast receiver and a product provider server according to the present invention.

As shown in Fig. 2, a broadcasting station transmits a broadcasting signal including a product purchase menu and broadcasting video information and audio information to each subscriber station, receives a broadcasting signal transmitted from the broadcasting station on a television, and transmits the broadcasting signal to the received broadcasting signal. The broadcast program is broadcast based on the included video signal and audio signal (S1).

Then, it is determined whether the advertisement target product of the currently broadcast program is a product that can be purchased online (S2).

As a result of the determination, if the product is available for purchase, a product purchase menu is displayed on the television screen (S3).

Here, when the television is an analog system, the broadcasting station transmits data on a product purchase menu to be displayed on the screen of the television to a vertical blacking interval line (VBI line), and is transmitted to the vertical blanking period line. A method of decoding data in a set-top box and displaying it on the screen of a television is used.

When the television is digital, the broadcasting station transmits data on a commodity purchase menu to be displayed on the screen of the television in the form of a transport stream, decodes the data transmitted in the form of a transport stream in a set-top box, Use the method to display on the screen.

Then, if the subscriber, that is, a viewer watching a product commercial, wants to purchase a product that can be purchased, the product purchase menu displayed on the screen is inputted through an input device such as a switch, a one-touch screen, or a remote control of the television main body. Order the target product (S4).

When the subscriber inputs a product purchase menu, the Internet-TV equipped with a modem is connected to a web server of a home shopping service that provides an advertisement target product (S5).

Here, the web server address of the home shopping service provider providing the product is linked to the product purchase menu displayed on the television screen.

Then, additional information such as the address, contact information, and payment method of the subscriber is transmitted to the home shopping provider's web server, and the home shopping provider delivers the product to the subscriber who ordered the product based on the transmitted information.

And, even when watching Internet broadcasts through a PC product purchases are made in a similar manner.

First, a PC is connected to a web server that provides a product purchase menu and data including various broadcast information, and the data including the product purchase menu and various broadcast information is transmitted to the connected PC.

And, if the user broadcasts the corresponding broadcast based on the product purchase menu and various broadcast information included in the data received by the PC, and the subscriber enters the product purchase menu displayed on the PC monitor, additional information of the subscriber is displayed. The product is sent to the web server and delivered to the subscriber.

Here, the data transmitted from the web server in the Internet broadcasting through the PC is transmitted in the form of HyperText Mark-up Language (HTML).

As such, when the product purchase menu provided by the home shopping service is selected, the product is directly connected to the purchase to easily purchase the product.

In another embodiment of the present invention, when the product purchase menu provided by the home shopping service is selected, it is not directly connected to the purchase, but a method of obtaining detailed information about the product selected by the subscriber and then purchasing the product.

This method is almost the same as described above.

However, when the product purchase menu is selected, detailed information about the corresponding product is displayed on a television or computer monitor, and the buyer decides to purchase after reviewing the detailed information accordingly.

That is, when a viewer watching a home shopping broadcast selects a purchase menu of a product to be purchased, a terminal receiving a home shopping service such as a television or a computer is automatically connected to a web server of a home shopping service provider.

Then, the subscriber terminal displays the website of the advertisement product provider.

That is, the detailed information of the selected product and the data about the purchase confirmation menu for finally determining the purchase are received from the web server, and the detailed information and the purchase confirmation menu are displayed on the screen of the terminal.

Then, the buyer finally looks at the detailed information on the goods displayed on the screen, and finally makes a purchase by selecting a purchase confirmation menu.

The product purchase method using the broadcast communication network according to the present invention as described above has the following effects.

By displaying a product purchase menu for purchasing a product on a television screen on which a product commercial is broadcasted, and entering a purchase menu, it is possible to conveniently purchase a product without having to make a phone call and order the product separately.

In addition, even those who do not use the computer and the Internet at all can easily do electronic shopping while watching television.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit of the present invention.

Therefore, the technical scope of the present invention should not be limited to the contents described in the embodiments, but should be defined by the claims.

Claims (8)

delete delete delete delete In the product purchase method using a broadcast receiver by a broadcast communication network, Receiving a broadcast signal including product purchase information, broadcast video information, and audio information through a tuner of the broadcast receiver; Decoding the received broadcast signal at a decoder; Displaying, on a screen, an advertisement product including a corresponding broadcast program and the product purchase information on a screen based on the decoded video signal and an audio signal; Receiving a signal for selecting the displayed advertisement product through a user interface; Accessing a server providing the advertisement product by attempting an internet connection based on the input signal; And And a control unit downloading the homepage of the corresponding product from the connected server and providing detailed information of the product. The method of claim 5, And the display unit displays the product purchase information by using a purchase icon and a purchase menu. delete delete

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