KR20030046179A - Operating method for goods purchasing system using image display device - Google Patents

Abstract

PURPOSE: An operating system for a goods purchase system using an image display device is provided to request the detail information of the extracted goods by capturing a screen of the image display device displaying the desired goods and extracting an image of the necessary goods from the captured image, and to conveniently process the goods purchase by using the detail information. CONSTITUTION: A watcher captures the screen displaying the interesting goods while watching the image displayed through the image display device(201). The image display device extracts the image for the interesting goods from the captured screen(202). The image display device transmits the extracted goods image to a goods sales server, and requests the information provision for the goods(203). The server searches the goods matched with the goods image(204). The server obtains the detail information for the searched goods, and transmits the detail information to the image display device(205). The image display device displays the detail information provided from the server(206).

Description

Operating method for goods purchasing system using image display device

The present invention relates to a merchandise purchase system, and in particular, purchases a merchandise using a video display device capable of requesting to provide detailed information on a merchandise displayed on a video display device and conveniently processing the merchandise purchase with reference to the provided detailed information. It relates to a system and its operation method.

In general, digital television refers to a general term for television broadcasting transmitted digitally. In the United States, we decided to adopt digital for the next generation of televisions called ATV (Advanced television). In Europe, many projects such as HD DIVINE such as Swedish broadcasting, SPECTRE of the UK and DIAMOND of French broadcasting are in progress. Research is being actively conducted in each country in the next generation television system linked with ISDN or computer network.

Meanwhile, a stream transmitted in digital broadcasting may transmit data information together with a video / audio signal. Here, the data information transmitted along with the video / audio signal is based on markup data such as HTML of ATVEF (Advanced Television Enhancement Forum), XDML of Digital TV Application Software Environment (DASE), and Xlet of DASE. Java-based data information.

In addition, in preparation for digital broadcasting, many companies are developing digital television or set-top boxes (STBs) capable of receiving digital broadcasting and data broadcasting. Recently, with the advent of digital televisions and high-performance set-top boxes, home video display devices have been equipped with a significant amount of CPU and memory, and corresponding software is being built into the market.

On the other hand, electronic commerce using computers has been actively activated in accordance with the spread and popularization of the high-speed Internet environment. That is, when a consumer wants to purchase a product, he / she accesses a shopping mall (homepage) established on an internet communication network, receives information on the corresponding product, and performs a purchase on the product with reference to the provided product detailed information. Doing.

In addition, home shopping through television broadcasting is also activated a lot, and through the broadcasting of specialized shopping channels, by promoting the selected product, it is inducing consumers to buy. Accordingly, when a product to be purchased is broadcasted, the consumer can purchase the necessary product through, for example, a telephone order and a payment, according to the method guided by the corresponding broadcast.

However, as a product purchase method through such a method, the viewer is inevitably passive, and there is a limit to determining whether to purchase from the provided product information, rather than requesting to provide information about a product that is required by the viewer. .

The present invention has been created in view of the above-mentioned conditions, and by capturing a screen of a video display device displaying a product to be purchased and extracting an image of a required product from the captured screen, the details of the extracted product It is an object of the present invention to provide a product purchase system using a video display device and a method of operating the same, which request information providing and conveniently process product purchase with reference to the provided detailed information.

1 is a view schematically showing the configuration of a product purchase system using a video display device according to the present invention.

2 is a flowchart illustrating a process in which a viewer purchases a product by a method of operating an image display device according to the present invention.

<Explanation of symbols for the main parts of the drawings>

110 ... video display device 111 ... screen capture

112 ... Product Selection 113 ... Product Purchase Engine

120 ... Merchandise Sales Server 121 ... Video Comparison Engine

122 ... Product Information Engine 123 ... Product Sales Processing Engine

130 ... Network

In order to achieve the above object, a product purchase system using a video display device according to the present invention,

A screen capture unit for capturing an image displayed on a screen, a product selector which extracts a selected product image from a viewer among images captured by the screen capture unit, and a product image extracted by the product selector A video display device having a product purchase engine for requesting information and purchase;

An image comparison engine for searching for a product corresponding to a product image transmitted from the product purchase engine, and product information for obtaining information about a product found in the image comparison engine and providing the obtained product information to the product purchase engine A merchandise sales server having a provision engine and a merchandise sales processing engine for processing a merchandise purchase application history requested from the merchandise purchase engine; And

A network network connecting the video display device and a product sales server; Its features are to include.

Here, the network is characterized in that it is composed of a communication network using the Internet.

In addition, the operation method of the product purchase system using the video display device according to the present invention in order to achieve the above object,

(a) capturing a screen displaying a product of interest to a viewer when the viewer watches an image displayed on a screen through a video display device;

(b) extracting an image of a product of interest to the viewer from the captured screen;

(c) transmitting the extracted merchandise image to a merchandise sales server and requesting provision of information on the merchandise;

(d) the merchandise sales server searching for a corresponding merchandise corresponding to the transmitted merchandise image by referring to the merchandise image transmitted from the video display device;

(e) acquiring, by the product selling server, detailed information about the corresponding searched product and providing the obtained product detail information to the video display device; And

(f) the video display device displaying product detail information provided from the product sales server on a screen; Its features are to include.

Where after step (f),

A viewer selecting a product to purchase and applying for a purchase with reference to the product detailed information displayed on the video display device;

The image display apparatus may further include: transmitting a purchase request to the product sales server for a product requested for purchase from a viewer; And

Receiving, by the product sales server, a purchase request transmitted from the video display device and processing the received order; Its features are further provided.

According to the present invention as described above, by capturing the screen of the video display device on which the product to be purchased is displayed, and extracting the image of the required product from the captured screen, request to provide detailed information about the extracted product, and With reference to the detailed information provided, there is an advantage that can conveniently handle the purchase of goods.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view schematically showing the configuration of a product purchase system using a video display device according to the present invention.

Referring to FIG. 1, the merchandise purchase system using the image display device according to the present invention includes a screen capture unit 111 for capturing an image displayed on a screen, and an image captured by the screen capture unit 111. The product selection unit 112 for extracting the selected product image from the viewer and a product purchase engine 113 for transmitting the product image extracted by the product selection unit 112 to provide information and purchase of the corresponding product; An image display device 100; Obtains an image comparison engine 121 for searching for a product corresponding to a product image transmitted from the product purchase engine 113 of the image display apparatus 100, and information about the product found by the image comparison engine 121; A merchandise information processing engine 122 for providing the obtained merchandise information to the merchandise purchase engine 113 and a merchandise sales processing engine 123 for processing merchandise purchase application details requested from the merchandise purchasing engine 113; Commodity sales server 120 provided; And a network 130 such as the Internet connecting the video display device 110 and the product sales server 120.

Next, a process of purchasing a product by a viewer in a product purchase system having such a configuration will be described with reference to FIG. 2. 2 is a flowchart illustrating a process in which a viewer purchases a product according to an operating method of a video display device according to the present invention.

First, when a viewer watches an image displayed on a screen through a video display device 110 such as a digital television, the screen captures a screen displaying a product of interest to purchase (step 201).

For example, when a viewer watches a broadcast program and wants to purchase a table clock on the screen, the viewer captures a screen that is currently displayed. At this time, the viewer by pressing the screen capture button set on the remote control for controlling the operation of the video display device 110, the screen capture unit 111 of the video display device 100 to capture the screen This can be designed. The table clock that the viewer wants to purchase may not necessarily be the same product as the table clock featured in the broadcast program being watched, and may simply require a table clock.

Subsequently to step 201, the product selector 112 of the video display device 100 extracts an image of a product that the viewer is interested in purchasing from the captured screen (step 202). This may be performed through a method of selecting a product region of interest (eg, a desk clock region) with respect to the screen captured in step 201.

Through this process, when an image of a product to be purchased by the viewer is extracted, the product purchase engine 113 of the video display device 100 transmits the extracted product image to the product sales server 120, and Request for information on the product is requested (step 203). In this case, data transmission between the video display device 100 and the merchandise sales server 120 may be implemented using a network network 130 through an internet communication network.

On the other hand, the image comparison engine 121 of the merchandise sales server 120 transmits, referring to the merchandise image (for example, the image of the table clock) transmitted from the merchandise purchase engine 113 of the video display device 100. The corresponding product corresponding to the received product image is searched (step 204).

In this case, the image comparison engine 121 refers to a product image database in which various image data of a product is constructed, and determines the type of product (eg, a table clock) indicated by the product image transmitted from the product purchase engine 113. Figure out.

In addition, the product information providing engine 122 of the product selling server 120 obtains detailed information about the corresponding product searched by the image comparison engine 121, and obtains the obtained product detailed information from the image display device ( 100) (step 205). Here, the detailed information on the corresponding product includes, for example, a product type of the table clock, a price, a design, delivery information, etc. for each product type.

Accordingly, the video display device 100 displays the product detail information provided from the commodity information providing engine 122 of the commodity sales server 120 on the screen (step 206), and the viewer displays the video display device 100. With reference to the product detailed information displayed on, to select a product to purchase and apply for a purchase (step 207).

Then, the merchandise purchase engine 113 of the video display device 100 transmits a purchase application to the merchandise sales processing engine 123 of the merchandise sales server 120 for the merchandise applied for from the viewer (step) 208).

The merchandise sales processing engine 123 of the merchandise sales server 120 receives a purchase request transmitted from the merchandise purchasing engine 113 of the video display device 100 and processes the received order ( Step 209).

Through this process, when a viewer watches a broadcast program using a video display device such as a digital television, when a required product is displayed on the screen, the viewer requests information on the corresponding product and provides detailed information of the provided product. By reference, it is possible to provide an interactive product purchasing environment.

As described above, according to the merchandise purchase system and its operation method using the image display device according to the present invention, a screen of the image display device on which the product to be purchased is displayed is captured, and the image of the required product on the captured screen. By extracting, there is an advantage that the request for providing detailed information on the extracted product and the product purchase can be conveniently handled with reference to the provided detailed information.

Claims (2)

(a) capturing a screen displaying a product of interest to a viewer when the viewer watches an image displayed on a screen through a video display device; (b) extracting an image of a product of interest to the viewer from the captured screen; (c) transmitting the extracted merchandise image to a merchandise sales server and requesting provision of information on a corresponding merchandise; (d) the merchandise sales server searching for a corresponding merchandise corresponding to the transmitted merchandise image by referring to the merchandise image transmitted from the video display device; (e) acquiring, by the product selling server, detailed information about the corresponding searched product and providing the obtained product detail information to the video display device; And (f) the video display device displaying product detail information provided from the product sales server on a screen; Operating method of a product purchase system using a video display device comprising a. The method of claim 1, wherein after step (f), A viewer selecting a product to purchase and applying for a purchase with reference to the product detailed information displayed on the video display device; The image display apparatus may further include: transmitting a purchase request to the product sales server for a product requested for purchase from a viewer; And Receiving, by the product sales server, a purchase request transmitted from the video display device and processing the received order; Operation method of a product purchase system using a video display device characterized in that it further comprises.