KR20010106610A - method for purchasing goods using broadcasting communications net - Google Patents

Abstract

A method of purchasing a product using a broadcast communication network, comprising: a first step of transmitting a broadcast signal including a product purchase information, broadcast video information, and audio information from a broadcast system to a subscriber terminal; and receiving a broadcast signal transmitted from the broadcast system. And a second step of broadcasting the broadcast program based on the video signal and the audio signal included in the received broadcast signal, and the product purchase information indicating that the target product of the currently broadcast program is available for purchase online. A third step of displaying a purchase menu on the screen of the subscriber terminal; a fourth step of determining whether the subscriber selects the purchase menu; and when the subscriber selects the purchase menu as a result of the determination, the subscriber information is received from the subscriber terminal. And a fifth step of transmitting to the web server of the product provider. Therefore, even a viewer who cannot use the computer and the Internet at all can easily do electronic shopping while watching television.

Description

Method for purchasing goods using broadcasting communications net}

The present invention relates to a purchase method, and more particularly, to a product purchase method using a broadcast communication network.

With the development of the information age, the Internet, the communication medium that can easily obtain information covering all fields such as society, culture, economy and sports, occupies an important position in real life, and the possibility of its development is infinite.

Among them, electronic shopping is an electronic payment means such as credit card, debit card, bank transfer or membership card anywhere in the home or company where communication is possible, away from the traditional form of commerce that buys and sells products in the existing market. It is a system that can be used to purchase goods from manufacturers and distributors.

Since the mid-80s, credit card companies began marketing their members through DM shipments (product catalogs and order forms). With the spread of PCs and the proliferation of PC communications, home shopping using communication networks has been active. .

In 1995, commodity sales began through cable TV, and the home shopping business using the Internet has rapidly emerged, leading to the era of full-fledged electronic shopping.

Such an increase in electronic shopping is rapidly increasing the market size in response to market demands such as the increase of dual income couples, transportation problem solving, low prices, and the constraint of time and space.

The general public receives information on new products of electronic shopping, that is, home shopping, mainly through advertising media such as broadcasting or the Internet.

Currently, there are commercial broadcasts performed by broadcasting stations, and companies use them to advertise their own products, and in some cable broadcastings, home shopping channels may be used to advertise products.

In addition, the company makes its own homepage on the Internet and advertises its own company and products. Currently, cyber shopping through the homepage on the Internet is also prevalent. In the case of a company with such a homepage, through a broadcast advertisement or a newspaper / magazine In many cases, when advertising, you specify your company's Uniform Resource Locator (URL).

Among these, the advertisement through broadcasting is when a viewer wants to see and purchase a shopping advertisement on a broadcasting screen of a channel where a home shopping service is provided, by calling a phone number displayed on the screen, ordering and purchasing a product. I'm using the method.

In addition, the advertisement through the Internet uses a method of purchasing a product by inputting order details of a product to be purchased by viewing an advertisement of a product provided on a homepage providing a home shopping service on the Internet.

However, the purchase method in the home shopping service according to the related art described above has the following problems.

When a buyer wants to purchase a target product in a commercial while watching a commercial, it is troublesome to look at the telephone number displayed on the commercial screen and make a phone call separately.

And, if you want to purchase a product through the Internet, a person who does not use the computer and the Internet well, there is a problem that can not easily purchase the desired goods.

Accordingly, an object of the present invention is to provide a method of purchasing in a home shopping service, in which a buyer can purchase an advertisement product in a simple manner while watching a commercial, that is, when a purchase desire is vigorous. have.

1 is a system block diagram for a product purchase method in a home shopping service according to the present invention.

2 is a flowchart illustrating a process of a product purchase method using a broadcasting communication network according to the present invention.

In order to achieve the above object, a product purchase method using a broadcast communication network according to the present invention is characterized by a first step of transmitting a broadcast signal including a product purchase information and broadcast video information and audio information from a broadcasting system to a subscriber terminal; Receiving a broadcast signal transmitted from a broadcasting system at a subscriber station; and broadcasting a corresponding broadcast program based on a video signal and an audio signal included in the received broadcast signal; and an advertisement target product of the currently broadcast program. A third step of displaying a purchase menu for the product purchase information that can be purchased in the online state on the screen of the subscriber terminal; a fourth step of judging whether the subscriber enters a purchase menu; When the subscriber's information is transmitted from the subscriber terminal to the web server of the target product provider This includes the fifth step.

Here, in the third step, when the subscriber station is an analog method, the broadcasting system transmits data on a broadcast signal to be displayed on the screen of the subscriber station to a vertical blacking interval line (VBI line). And decoding the data transmitted on the vertical blanking period line in a set top box and displaying the data on the screen of the subscriber station.

Meanwhile, in the case where the subscriber station is digital, the third step includes transmitting data about a broadcast signal to be displayed on the screen of the subscriber station in the form of a transport stream in the broadcasting system, and transmitting the data transmitted in the form of a transport stream. Decoding in the set-top box is displayed on the screen of the subscriber station.

Another feature of the present invention is a subscriber terminal for retrieving site information on the Internet through a modem, comprising: a first step of connecting a subscriber terminal to a web server providing data including product purchase information and various broadcasting information; A third step of transmitting data including product purchase information and various broadcasting information to the subscriber terminal; and a third step of broadcasting a corresponding broadcast based on the product purchase information and various broadcasting information included in the data received by the subscriber terminal; And a fourth step of determining whether the subscriber selects a purchase menu for the product purchase information, and a fifth step of transmitting the subscriber's information from the subscriber terminal to the web server when the subscriber selects the purchase menu. To lose.

Still another aspect of the present invention provides a first step of transmitting a broadcast signal including product purchase information and broadcast video information and audio information from a broadcast system to a subscriber terminal, and receiving a broadcast signal transmitted from the broadcast system at a subscriber terminal. In the second step of broadcasting the broadcast program on the basis of the video signal and the audio signal included in the received broadcast signal, and the purchase menu for the product purchase information that the advertisement target product of the currently broadcast program can be purchased online. The third step of displaying on the screen of the subscriber terminal, the fourth step of determining whether the subscriber selects the purchase menu, and if the subscriber selects the purchase menu as a result of the determination, the details of the advertisement target product on the screen of the subscriber terminal And a fifth step of displaying information.

According to the present invention, by displaying a purchase menu for purchasing a product on a television screen on which a product commercial is broadcasted, even a viewer who cannot use the computer and the Internet at all can easily perform electronic shopping while watching television.

Other objects, features and advantages of the present invention will become apparent from the detailed description of the embodiments with reference to the accompanying drawings.

Referring to the accompanying drawings, a preferred embodiment of a product purchase method using a broadcast communication network according to the present invention will be described.

With the development of the information age, the Internet, the communication medium that can easily obtain various kinds of information, is taking an important place in real life.

Personal computers are rapidly increasing as a medium for using the Internet, and television is also required to watch TV broadcasts in accordance with the demand for development of a bidirectional communication medium capable of receiving and transmitting information by moving away from a unidirectional medium for simply receiving and watching a broadcast. Internet-enabled Internet televisions have been developed, and steady technology developments are being made in response to the development of the information age.

In such an Internet television, when a user wants to use the Internet while watching a television broadcast, the user presses the television / internet mode switch key of the remote controller to switch the operation state of the internet television to the internet mode.

In addition, Internet television can be divided into a built-in type with an Internet card in the television and an external type used by connecting a set top box (STB) to an existing analog television.

1 is a block diagram of a subscriber station used in a product purchase method using a broadcasting communication network according to the present invention.

As shown in FIG. 1, an external Internet television includes an Internet set-top box, which is similar to an apparatus attached to a television for cable broadcasting, and is connected to an analog television and serves to exchange computer and television signals.

When a subscriber watches a home shopping broadcast through which a user can purchase a product, information such as an advertisement screen for advertising the product and a notice about the product may be displayed on a television screen so that the subscriber may obtain information about the product.

The present invention provides a method for a subscriber to purchase a product to be purchased online without having to make a phone call while watching an advertisement for the product.

To this end, according to a request from a home shopping service provider, a broadcasting station transmits a broadcast signal including a purchase menu, and the television receives a broadcast signal including data on the purchase menu from the broadcasting station and displays the purchase menu on the television screen.

Accordingly, the subscriber enters the purchase menu displayed on the television screen, and is connected to the web server of the home shopping service provider linked to the purchase menu through the internet set-top box of the television to purchase the advertisement target product.

In addition, the above method is applied to watching Internet broadcast through a PC equipped with a modem.

2 is a flowchart illustrating a product purchase method using a broadcasting communication network according to the present invention.

As shown in Fig. 2, a broadcasting station transmits a broadcasting signal including a product purchase menu and broadcasting video information and audio information to each subscriber station, receives a broadcasting signal transmitted from the broadcasting station on a television, and transmits the broadcasting signal to the received broadcasting signal. The broadcast program is broadcasted based on the included video signal and audio signal (S1).

Then, it is determined whether the advertisement target product of the currently broadcast program is a product that can be purchased online (S2).

As a result of the determination, if the product is available for purchase, a product purchase menu is displayed on the television screen (S3).

Here, when the television is an analog system, the broadcasting station transmits data on a product purchase menu to be displayed on the screen of the television to a vertical blacking interval line (VBI line), and is transmitted to the vertical blanking period line. A method of decoding data in a set-top box and displaying it on the screen of a television is used.

When the television is digital, the broadcasting station transmits data on a commodity purchase menu to be displayed on the screen of the television in the form of a transport stream, decodes the data transmitted in the form of a transport stream in a set-top box, Use the method to display on the screen.

Then, if the subscriber, that is, a viewer watching a product commercial, wants to purchase a product that can be purchased, the product purchase menu displayed on the screen is inputted through an input device such as a switch, a one-touch screen, or a remote control of the television main body. Order the target product (S4).

When the subscriber inputs a product purchase menu, the Internet-TV equipped with a modem is connected to a web server of a home shopping service that provides an advertisement target product (S5).

Here, the web server address of the home shopping service provider providing the product is linked to the product purchase menu displayed on the television screen.

Then, additional information such as the address, contact information, and payment method of the subscriber is transmitted to the home shopping provider's web server, and the home shopping provider delivers the product to the subscriber who ordered the product based on the transmitted information.

And, even when watching Internet broadcasts through a PC product purchases are made in a similar manner.

First, a PC is connected to a web server that provides a product purchase menu and data including various broadcast information, and the data including the product purchase menu and various broadcast information is transmitted to the connected PC.

And, if the user broadcasts the corresponding broadcast based on the product purchase menu and various broadcast information included in the data received by the PC, and the subscriber enters the product purchase menu displayed on the PC monitor, additional information of the subscriber is displayed. The product is sent to the web server and delivered to the subscriber.

Here, the data transmitted from the web server in the Internet broadcasting through the PC is transmitted in the form of HyperText Mark-up Language (HTML).

As such, when the product purchase menu provided by the home shopping service is selected, the product is directly connected to the purchase to easily purchase the product.

In another embodiment of the present invention, when a product purchase menu provided by a home shopping service is selected, a method of obtaining a detailed information on a product selected by a subscriber and then purchasing a product is not directly connected to a purchase.

This method is almost the same as described above.

However, when the product purchase menu is selected, detailed information about the corresponding product is displayed on a television or computer monitor, and the buyer decides to purchase after reviewing the detailed information accordingly.

That is, when a viewer watching a home shopping broadcast selects a purchase menu of a product to be purchased, a terminal receiving a home shopping service such as a television or a computer is automatically connected to a web server of a home shopping service provider.

Then, the subscriber terminal displays the website of the advertisement product provider.

That is, the detailed information of the selected product and the data about the purchase confirmation menu for finally determining the purchase are received from the web server, and the detailed information and the purchase confirmation menu are displayed on the screen of the terminal.

Then, the buyer finally looks at the detailed information on the goods displayed on the screen, and finally makes a purchase by selecting a purchase confirmation menu.

The product purchase method using the broadcast communication network according to the present invention as described above has the following effects.

By displaying a product purchase menu for purchasing a product on a television screen on which a product commercial is broadcasted, and entering a purchase menu, it is possible to conveniently purchase a product without having to make a phone call and order the product separately.

In addition, even those who do not use the computer and the Internet at all can easily do electronic shopping while watching television.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit of the present invention.

Therefore, the technical scope of the present invention should not be limited to the contents described in the embodiments, but should be defined by the claims.

Claims (8)

A first step of transmitting a broadcast signal including product purchase information, broadcast video information, and audio information from the broadcast system to the subscriber station; A second step of receiving the broadcast signal transmitted from the broadcast system at the subscriber terminal and broadcasting the broadcast program based on the video signal and the audio signal included in the received broadcast signal; A third step of displaying on the screen of the subscriber terminal a purchase menu for product purchase information indicating that the advertisement target product of the currently broadcast program is available for purchase online; A fourth step of determining whether a subscriber selects the purchase menu; And a fifth step of transmitting the subscriber's information from the subscriber terminal to a web server of the advertisement target product provider when the subscriber selects a purchase menu as a result of the determination. how to purchase. The method of claim 1, The purchase menu is a product purchase method using a broadcast communication network, characterized in that formed in a predetermined area of the screen of the subscriber terminal. The method of claim 1, wherein the third step Transmitting data on a broadcast signal to be displayed on a screen of the subscriber station in a vertical blacking interval line (VBI line) in the broadcasting system when the subscriber station is an analog method; And decoding the data transmitted through the vertical blanking period line in a set top box and displaying the data on the screen of the subscriber station. The method of claim 1, wherein the fourth step Transmitting data on a broadcast signal to be displayed on a screen of the subscriber terminal in a transport stream in the broadcasting system when the subscriber terminal is in a digital manner; And decoding the data transmitted in the form of the transport stream in a set top box and displaying the data on the screen of the subscriber station. In a subscriber terminal that retrieves site information on the Internet through a modem, A first step of accessing the subscriber station to a web server providing data including product purchase information and various broadcasting information; A second step of transmitting data including the product purchase information and various broadcasting information to the connected subscriber station; A third step of broadcasting a corresponding broadcast based on the product purchase information and various broadcast information included in the data received by the subscriber terminal; A fourth step of determining whether the subscriber selects a purchase menu for the product purchase information; And a fifth step of transmitting the subscriber information from the subscriber terminal to the web server when the subscriber selects the purchase menu as a result of the determination. A first step of transmitting a broadcast signal including product purchase information, broadcast video information, and audio information from the broadcast system to the subscriber station; A second step of receiving the broadcast signal transmitted from the broadcast system at the subscriber terminal and broadcasting the broadcast program based on the video signal and the audio signal included in the received broadcast signal; A third step of displaying on the screen of the subscriber terminal a purchase menu for product purchase information indicating that the advertisement target product of the currently broadcast program is available for purchase online; A fourth step of determining whether a subscriber selects the purchase menu; A fifth step of displaying detailed information about the advertisement target product on a screen of the subscriber terminal when the subscriber selects a purchase menu as a result of the determination; The method of claim 6, The fifth step is a product purchase method using a broadcasting communication network, characterized in that to display the website of the advertisement target product provider on the subscriber terminal. The method of claim 6, And after the fifth step, transmitting the information of the subscriber to the web server of the home shopping service provider.