KR20170073744A - System for selling goods using PPL and method for selling the same - Google Patents

System for selling goods using PPL and method for selling the same Download PDF

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Publication number
KR20170073744A
KR20170073744A KR1020150149494A KR20150149494A KR20170073744A KR 20170073744 A KR20170073744 A KR 20170073744A KR 1020150149494 A KR1020150149494 A KR 1020150149494A KR 20150149494 A KR20150149494 A KR 20150149494A KR 20170073744 A KR20170073744 A KR 20170073744A
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KR
South Korea
Prior art keywords
broadcast content
advertisement
sales
product
ppl information
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Application number
KR1020150149494A
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Korean (ko)
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정진혁
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정진혁
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Priority to KR1020150149494A priority Critical patent/KR20170073744A/en
Publication of KR20170073744A publication Critical patent/KR20170073744A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

An embodiment of the present invention provides a broadcast content providing server for providing broadcast content and providing PPL information including a sale shopping mall web address of an indirect advertisement (or sponsorship) product appearing in the broadcast content; A viewer terminal that receives a sale shopping mall web address included in PPL information of an indirect advertisement (or sponsorship) product appearing during the reproduction of the broadcast content from the broadcast content providing server and accesses the received sale mall web address to display the sale mall, ; And a wired / wireless communication network in which the broadcasting contents providing server and the viewer terminal are connected by wired communication or wireless communication.

Description

A system for selling a product using indirect advertisement and a method for selling the same

The present invention relates to a product sales system and a sales method using indirect advertisement, and relates to a product sales system and a sales method capable of selling indirect advertisement products appearing in broadcast contents.

The mobile advertising industry is delivering various forms of advertising through mobile, and despite its short history, the market is gradually expanding and its value is recognized. The target of mobile advertising is individual viewer who does not have accurate and duplicate database. In mobile advertising, unlike existing media, target marketing can be developed considering region and situation.

In addition, since mobile can communicate with moving recipients unlike conventional media such as fixed computers or TVs, it has the greatest merit of being mobile, and it can communicate with recipients regardless of location or situation. You can also see mobile ads that showcase new brands or participate in events.

We can confirm that the mobile ad that comes into contact with this can be the best media for one-to-one marketing. In particular, given the fact that corporate marketing activities are changing to one-to-one marketing, it is easy to predict that it will become an important tool in future marketing activities.

Currently, the mobile advertising marketing method is to create a text or image of a coupon, mileage or discount service on a customer's terminal and deliver it unilaterally. By locating the customer based on the customer database, And it is widely used when it is utilized for the purpose.

However, such a mobile-based advertisement has various problems as much as the effect thereof. In other words, the existing mobile advertising marketing service can easily control the targeting condition, the dispatch time, and the number of dispatches. However, the mobile advertising agency that is being serviced will extract the target customer database suitable for the advertiser And send out a mobile message such as a mobile coupon or a visit to a store. Therefore, a spam message according to unilateral use of personal information of a mobile communication company, which is not allowed by customers, Since the advertisement is deleted without checking it, the advertisement exposure is not properly transmitted.

In addition, in the case of the existing mobile advertisement, there is a problem that it is difficult for an advertiser to secure and manage a customer who desires to receive a specific advertisement. That is, there is a problem in that it is difficult for the customers who receive the sent messages to accurately acquire and manage the customers who are exposed to the advertisement because they can not view that the user who has received the sent messages agrees to receive the advertisement with the spamming effect.

On the other hand, in the case of broadcasting drama, PPL (Product Placement) advertisement is being made. The PPL advertisement is a method of indirectly advertising a product by displaying the product in the drama contents of the TV screen. Recently, a lot of people are watching the drama while moving through the mobile terminal. However, it is necessary to provide a means for purchasing the PPL advertisements directly while watching the drama, only by exposing the goods through the PPL advertisement.

Korean Patent Publication No. 10-2009-0001754

A technical problem of the present invention is to provide a product sales system and a sales method which can sell indirect advertisement (or sponsorship) products appearing in broadcast contents. Further, the technical problem of the present invention is to provide a means by which a viewer can directly request information of indirect advertisement (or sponsored) goods. The present invention also provides a means for performing PPL advertisements on products displayed in the drama in consideration of the fact that Chinese viewers often download and watch drama on mobile or PC.

The embodiments of the present invention provide a broadcast content providing server that provides broadcast content and provides PPL information including a sale shopping mall web address, an advertisement subtitle, and an advertisement image of an indirect advertisement product appearing in the broadcast content; A viewer terminal for receiving a sales mall web address included in PPL information of an indirect advertisement product appearing during reproduction of broadcast content from the broadcast content providing server and accessing the sales mall web address received to display a sale mall; And a wired / wireless communication network in which the broadcasting contents providing server and the viewer terminal are connected by wired communication or wireless communication.

The viewer terminal displays the advertisement caption together with the reproduction of the broadcast content, extracts the sales mall web address included in the PPL information having the advertisement caption clicked when the advertisement caption is clicked from the viewer, And the sales shopping mall is displayed by accessing the extracted sales mall web address.

The viewer terminal displays a plurality of advertisement images on the screen together with the reproduction of the broadcast content, and when a selection of one of the advertisement images is received from the viewer, the viewer terminal displays the advertisement image, which is included in the PPL information having the selected advertisement image, Extracts a web address, and displays the sales shopping mall by accessing the extracted sales mall web address.

The broadcast content providing server includes a broadcast content information database storing broadcast content; A broadcast content transmitting unit for transmitting the broadcast content to the viewer terminal; A PPL information database storing PPL information including a sales mall web address of a product, an advertisement subtitle, and an advertisement image for each indirect advertisement item appearing in the broadcast content; And a PPL information transmission unit for transmitting the PPL information synchronized with the indirect advertisement product appearing in the broadcast content to the viewer terminal.

The broadcast content providing server includes a coordinate information database in which PPL information is allocated and stored in coordinate information of a screen frame of a broadcast content. When the viewer selects a coordinate through a touch of a screen frame And displaying the sales shopping mall by accessing the sales mall web address for selling the indirect advertisement product in the touched coordinates.

A broadcast content providing server providing a broadcast content and a PPL information to the viewer terminal, the broadcast content providing PPL information including a sale shopping mall web address, an advertisement subtitle, and an advertisement image of an indirect advertisement product appearing in the broadcast content; A broadcast content and a PPL information display process of displaying the PPL information of the indirect advertisement product appearing during the reproduction of the broadcast content on the display screen of the broadcast content while the viewer terminal displays the broadcast content received from the broadcast content providing server; And a sales mall display process of, when there is a click of the PPL information from the viewer, the viewer terminal extracting the sales mall web address included in the clicked PPL information and accessing the extracted sale mall web address to display the sales mall .

The display of the PPL information of the indirect advertisement product together with the display screen of the broadcast content may be displayed in any one or more of an upper end region, a lower end region, and both side edge regions of the display screen of the broadcast content.

The broadcast content and the PPL information display process display the advertisement subtitles together with the reproduction of the broadcast content on the screen, and the sales shopping mall display process includes the steps of: when receiving a click of the advertisement subtitle from the viewer, The sales mall web address included in the information can be extracted and the sales mall can be displayed by accessing the extracted sales mall web address.

The broadcast content and the PPL information display process may display a plurality of advertisement images on the screen together with the reproduction of the broadcast content, and the sales mall display process may include a process of displaying the advertisement content, The sales mall Web address included in the PPL information having the selected advertisement image can be extracted and the sales mall can be displayed by accessing the extracted sales mall web address.

The sales mall display process can display only the sales mall on the viewer terminal screen alone or display the broadcast content and the sales mall simultaneously on the viewer terminal screen.

According to the embodiment of the present invention, a viewer can be easily guided to a sales mall selling indirect advertisement (or sponsorship) products appearing in broadcast contents, and the sales of products can be increased. In addition, by having a means for providing information on the sale shopping mall in response to a user request, shopping of the viewer can be facilitated.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram of a product selling system using indirect advertisement according to an embodiment of the present invention; FIG.
FIG. 2 is a diagram illustrating an indirect advertisement (sponsorship) product and PPL information displayed on a broadcasting screen according to an embodiment of the present invention. FIG.
FIG. 3 is a diagram illustrating a state in which an indirect advertisement (sponsorship) product is reproduced more brighter than the surroundings according to the embodiment of the present invention. FIG.
FIG. 4 is a diagram illustrating an example of capturing an image of a product of an indirect advertisement (sponsorship) item in a broadcast content reproduced according to an embodiment of the present invention; FIG.
5 is a block diagram of a product sales system using indirect advertisement according to an embodiment of the present invention.
FIG. 6 is a flowchart illustrating a product sales process using indirect advertisement in which PPL information is displayed on a screen to access a website of a product sale shopping mall according to an embodiment of the present invention.
FIG. 7 is a flow chart illustrating a process of selling a product using indirect advertisement in which a viewer captures an indirect advertisement (sponsorship) product while watching a broadcast and acquires PPL information and accesses a website of the product sale shopping mall according to an embodiment of the present invention .

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to achieve them, will be apparent from the following detailed description of embodiments thereof taken in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the exemplary embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete and will fully convey the concept of the invention to those skilled in the art. And the present invention is only defined by the scope of the claims. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be understood that the present invention is not limited to the embodiments disclosed herein but may be embodied in many different forms and should not be construed as being limited to the exemplary embodiments set forth herein. It is provided to let you know. Wherein like reference numerals refer to like elements throughout.

FIG. 1 is a configuration diagram of a merchandise sales system using indirect advertisement according to an embodiment of the present invention. FIG. 2 is a view showing a state in which an advertisement subtitle is displayed together with broadcast content on a screen of a viewer terminal according to an embodiment of the present invention. FIG. 3 is a photograph showing a plurality of advertisement images displayed together with broadcast contents on a screen of a viewer terminal according to an embodiment of the present invention. FIG. FIG. 5 is a photograph showing a broadcast content and a sales shopping mall simultaneously displayed on a screen of a viewer terminal according to an embodiment of the present invention.

The wired / wireless communication network 100 is a communication network in which the broadcast content providing server 300 and the viewer terminal 200 are connected by wire communication or wireless communication. When the wired / wireless communication network 100 is implemented as a wireless communication network, a wireless mobile communication network including a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) So that data communication can be performed. For reference, a mobile radio communication network includes, in addition to a base station (BTS), a mobile switching center (MSC), and a home location register (HLR), an access gateway (Access Gateway) Data Serving Node), and the like. In addition, when the wired / wireless communication network 100 is implemented as a wired communication network, it can be implemented as a network communication network, and data communication can be performed according to an Internet protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

The broadcast content providing server 300 is a server of a broadcast station that provides broadcast contents such as a drama, a music broadcast, a movie, and the like. The broadcast content providing server 300 provides the viewer terminal 200 with the PPL information including the sale shopping mall web address of the indirect advertisement (sponsorship) product appearing in the broadcast content.

Indirect advertising (sponsorship) products are sometimes referred to as product placement products (PPL), which are products that are indirectly advertised in broadcast contents such as drama, such as arranging a product in the background or casting a trademark by a performer. Indirect advertising has the requirement that the display size of a particular product, such as a trademark, should not exceed one-quarter of the entire screen or that the exposure time should not exceed 5/100 of the program's broadcast time . In addition, indirect advertising may not affect the content or composition of the broadcast program, mention the product directly, and recommend that it be purchased and used.

In the following description, an indirect advertisement product will be described as an example, but it will be obvious that a sponsored product can be applied as well even if it is not an indirect advertisement product. For reference, an indirect advertisement product refers to an advertisement product that is paid for an advertisement fee and advertised based on exposure of a product logo or the like, and a sponsored product is an advertisement product that exposes only a product without spending the advertisement cost.

The PPL information provided to the viewer terminal 200 together with the broadcast content includes the name of the indirect advertisement product, the advertisement caption, and the advertisement image. The PPL information also includes the web address of the sales mall of the indirect advertisement product. For example, if you indirectly advertise a chair on a drama, you might include an online sales mall web address where you can buy a chair.

However, the PPL information such as the name of the indirect advertisement product, the advertisement subtitle, and the advertisement image are displayed together during the reproduction of the broadcast content, but the sales mall web address of the indirect advertisement product is not displayed together during the content reproduction. (400).

For reference, the PPL information is produced in synchronization with the appearance of the indirect advertisement product. For example, if the A cosmetics, which are indirect advertisement products, appear for 10 minutes to 11 minutes during the reproduction of the broadcast content of the drama, synchronization information for displaying the PPL information of the cosmetics A for 10 minutes to 11 minutes is also included do.

The viewer terminal 200 is a terminal possessed by a viewer who watches the broadcast contents. In the drawing, a smart phone is taken as an example. In addition to a smart phone, a desktop PC, a tablet PC, A slate PC, a notebook computer, a digital broadcasting terminal, a PDA (Personal Digital Assistants), a PMP (Portable Multimedia Player), a navigation, and the like. It is needless to say that the terminal to which the present invention is applicable is not limited to the above-described type but may include both terminals capable of communicating with the broadcast content server.

For reference, a smart phone is an intelligent terminal that adds a computer support function such as internet communication and information search to a mobile phone, and can install an application desired by a viewer. A variety of applications (application programs) of hundreds of kinds can be installed, added or deleted as desired by the viewer, so that the viewer can download the desired broadcasting reproduction application and install the application on the viewer terminal 200.

The viewer terminal 200 includes a display unit (not shown) for reproducing broadcast content, and the display unit may be implemented as a touch screen panel. The touch screen panel is provided on the front side of the viewer terminal 200 to display a screen of broadcast contents by providing a touch screen screen capable of simultaneously performing input and display. When the touch panel is implemented as a touch screen panel, the keyboard of the keyboard, which is the input unit, overlaps the work screen in a graphic form. The position and transparency of the keyboard layout input window can be adjusted by the viewer. Also, it is possible to capture the product image of the indirect advertisement product by touching (clicking) the PPL information on the screen using a finger or a touch pen.

The viewer terminal 200 receives broadcast content from the broadcast content providing server 300 and reproduces the broadcast content. Also, the viewer terminal 200 receives from the broadcast contents providing server 300 a sales mall web address, an advertisement subtitle, and an advertisement image included in the PPL information of the indirect advertisement product appearing during the reproduction of the broadcast content, And accesses the shopping mall web address to display the website of the sales mall 400 on-line.

And also receives the PPL information when receiving the broadcast content from the broadcast content providing server 300. [ There are two methods of displaying the received PPL information and receiving the selection of the PPL information from the viewer in the following manner.

One is to display the advertisement caption 10 on the screen together with the reproduction of the broadcast content as shown in FIG. 2, and when the viewer clicks the advertisement caption 10, the PPL information having the clicked advertisement caption Extracts the Web address of the sales mall included, and displays the sales mall by accessing the Web address of the sales mall extracted.

3, a plurality of advertisement images 20 are displayed on the screen together with the reproduction of the broadcast content, and when one of the advertisement images is selected from the viewer, Extracts the sales mall web address included in the PPL information having the image 20, and displays the sales mall by accessing the extracted sales mall web address.

The display of the PPL information having the advertisement caption 10 or the advertisement image 20 may be displayed in various areas of the display screen of the broadcast content. For example, it may be displayed in any one or more of an upper region, a lower region, and both side regions of a display screen of broadcast contents.

As shown in Fig. 4, the display of the sales mall can be implemented so that only the sales mall is displayed on the viewer terminal screen alone. Alternatively, as shown in FIG. 5, the broadcast content and the sales mall may be simultaneously displayed on the viewer terminal screen.

Accordingly, the viewer can browse detailed information of the indirect advertisement product in the sales shopping mall 400, and purchase and settle the indirect advertisement product in the sales shopping mall 400.

6 is a block diagram of a product selling system using indirect advertisement according to an embodiment of the present invention.

The broadcast content providing server 300 may include a broadcast content information database 310, a broadcast content transmitting unit 320, a PPL information database 330, and a PPL information transmitting unit 340. In addition, it may further include a coordinate information database 350.

The broadcast content information database 310 is a database that stores broadcast content. The broadcast contents may be various contents such as drama, entertainment, music broadcast, entertainment program, and the like. The broadcast content information database 310 is a module capable of inputting and outputting information such as a hard disk drive and an SSD drive (solid state drive), and may be provided inside the device or may be provided in a separate device There may be.

The broadcast content transmitting unit 320 transmits the broadcast content to the viewer terminal 200. [ The broadcast content has communication hardware for transmission and supports the communication protocol of the software. For example, content transmission through data communication may be performed according to an Internet protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

The PPL information database 330 is a database that stores PPL information including a sales mall Web address of a product, an advertisement subtitle, and an advertisement image for each indirect advertisement item appearing in the broadcast content. When the PPL information is stored in the PPL information database 330, the PPL information is stored in synchronization with the appearance of the indirect advertisement product. For example, if A cosmetics, which is an indirect advertisement product, appear for 10 minutes to 11 minutes during the reproduction of the broadcast content of the drama, synchronization information of 10 minutes to 11 minutes is included in the PPL information of the cosmetics A.

The PPL information transmitting unit 340 transmits the PPL information synchronized with the indirect advertisement product appearing in the broadcast content to the viewer terminal. For example, if A cosmetics, which is an indirect advertisement product, appear for 10 minutes to 11 minutes during the reproduction of the broadcast content of the drama, the PPL information of the cosmetics A is transmitted and displayed for 10 minutes to 11 minutes.

On the other hand, the coordinate information is included on the screen of the broadcast content. When the viewer clicks the desired product even without outputting the PPL advertisement text, the viewer moves to the sale shopping mall. The viewer accesses the sales mall, Or can be purchased at once.

To this end, the broadcast content providing server may include a coordinate information database 350 in which PPL information is allocated and stored in the coordinate information of the screen frame of the broadcast content. Accordingly, when the coordinate selection is generated through the touch of the screen frame from the viewer, the viewer terminal can display the sales shopping mall by accessing the sales mall web address for selling the indirect advertisement product in the touched coordinates.

In other words, since the PPL information is assigned to the coordinate information of the screen frame of the broadcast content, when the coordinate selection occurs through the touch of the screen frame from the viewer, the viewer terminal transmits the touched coordinates to the broadcast content providing server, The broadcast content providing server transmits the PPL information allocated to the coordinates to the viewer terminal so that the viewer terminal can display the sales shopping mall by accessing the sales mall web address for selling the indirect advertisement product.

FIG. 7 is a flowchart illustrating a product sales process using an indirect advertisement that displays PPL information on a screen and accesses a website of a product sale shopping mall according to an embodiment of the present invention.

First, the broadcast content providing server 300 transmits the broadcast content, the broadcast content providing the PPL information including the sale shopping mall web address, the advertisement caption, and the advertisement image of the indirect advertisement product appearing in the broadcast content to the viewer terminal And a PPL information providing process (S710).

For example, when indirectly advertising the cosmetics on the drama, it includes an online shopping mall web address where cosmetics can be purchased, an ad caption of cosmetics, and an advertisement image of cosmetics. For reference, the PPL information is produced in synchronization with the appearance of the indirect advertisement product. For example, if the A cosmetics, which are indirect advertisement products, appear for 10 minutes to 11 minutes during the reproduction of the broadcast content of the drama, synchronization information for displaying the PPL information of the cosmetics A for 10 minutes to 11 minutes is also included do.

A PPL information display process for displaying the PPL information of the indirect advertisement product appearing during the reproduction of the broadcast content on the display screen of the broadcast content while the viewer terminal 200 displays the broadcast content received from the broadcast content providing server 300 S720).

The PPL information such as the name of the indirect advertisement product, the advertisement subtitle, and the advertisement image are displayed together during playback of the broadcast content, but the sales mall web address of the indirect advertisement product is not displayed together with the content during the reproduction of the content, ).

The display of the PPL information of the indirect advertisement product together with the display screen of the broadcast content can be displayed in any one or more of the upper end region, the lower end region, and both side edge regions of the display screen of the broadcast content. In addition, various areas can be displayed in various forms.

If the viewer has clicked the PPL information, the viewer terminal extracts the sales mall web address included in the clicked PPL information (S740), and the extracted sales mall And a sales shopping mall displaying process (S750) for displaying a sales mall by accessing a web address. Accordingly, the viewer can purchase the corresponding product from the web site of the online shopping mall 400 that sells the indirect advertisement product.

Meanwhile, as shown in FIG. 2, the broadcast content and PPL information display process (S720) displays the advertisement caption 10 together with the reproduction of the broadcast content on the screen, extracts the sales mall web address (S740) In the shopping mall displaying process (S750), when a click of the advertisement subtitle is received from the viewer, the sales mall web address included in the PPL information having the clicked advertisement subtitle 10 is extracted, and the extracted shopping mall web address is accessed to the extracted selling mall web address, Can be displayed. Displaying the ad caption 10 separately on the screen of the broadcast content may help the viewer to easily recognize the PPL product.

Or the broadcast content PPL information display process (S720), as shown in FIG. 3, displays a plurality of advertisement images 20 on the screen together with the reproduction of the broadcast content, extracts a sales mall web address (S740) In the display process (S750), when a selection of one of the advertisement images is received from the viewer, the sales mall web address included in the PPL information having the selected advertisement image (20) is extracted and connected to the extracted sales mall web address So that the sales mall can be displayed. The advertisement image 20 is separately displayed on the screen of the broadcast content so that the real image of the indirect advertisement product can be more clearly understood. In particular, it can be more effective when a plurality of indirect advertisement products are included in one screen.

On the other hand, in the sales mall display process, as shown in Fig. 4, only the sales mall may be displayed on the viewer terminal screen alone, or the broadcast content and the sales mall may be simultaneously displayed on the viewer terminal screen as shown in Fig. 5 have.

On the other hand, the coordinate information is included on the screen of the broadcast content. When the viewer clicks the desired product even without outputting the PPL advertisement text, the viewer moves to the sale shopping mall. The viewer accesses the sales mall, Or can be purchased at once.

Since the PPL information is assigned to the coordinate information of the screen frame of the broadcast content, when the coordinate selection is generated through the touch of the screen frame from the viewer, the viewer terminal transmits the touched coordinate to the broadcast content providing server, The server transmits the PPL information allocated to the coordinates to the viewer terminal so that the viewer terminal can display the sales mall by accessing the web site of the sales mall selling the indirect advertisement product. Therefore, viewers have the advantage of being able to intuitively select indirect advertisement products.

The embodiments of the present invention described above are selected and presented in order to facilitate the understanding of those skilled in the art from a variety of possible examples. The technical idea of the present invention is not necessarily limited to or limited to these embodiments Various changes, modifications, and other equivalent embodiments are possible without departing from the spirit of the present invention.

200: viewer terminal
300: Broadcast content providing server
310: broadcast content information database
320: broadcast content transmission unit
330: PPL information database
340: PPL information transmission unit
350: coordinate information database

Claims (10)

A broadcast content providing server providing broadcast content and providing PPL information including a sale shopping mall web address, an advertisement subtitle, and an advertisement image of an indirect advertisement product appearing in the broadcast content;
A viewer terminal for receiving a sales mall web address included in PPL information of an indirect advertisement product appearing during reproduction of broadcast content from the broadcast content providing server and accessing the sales mall web address received to display a sale mall; And
A wired / wireless communication network in which the broadcasting contents providing server and the viewer terminal are connected by wired communication or wireless communication;
A product sales system using indirect advertisement including.
The method of claim 1,
And displays the advertisement caption on the screen together with the reproduction of the broadcast content, extracts the sales mall web address included in the PPL information having the advertisement subtitle clicked when the viewer clicks the advertisement subtitle, And displaying the sales shopping mall.
The method of claim 1,
When a selection of one of the advertisement images is received from a viewer, a sales mall web address included in the PPL information having the selected advertisement image is extracted And displaying the sale shopping mall by accessing the extracted sales mall web address.
The broadcast content providing server according to claim 1,
A broadcast content information database storing broadcast content;
A broadcast content transmitting unit for transmitting the broadcast content to the viewer terminal;
A PPL information database storing PPL information including a sales mall web address of a product, an advertisement subtitle, and an advertisement image for each indirect advertisement item appearing in the broadcast content;
A PPL information transmission unit for transmitting PPL information synchronized with an indirect advertisement product appearing in the broadcast content to a viewer terminal;
A product sales system using indirect advertisement including.
The method of claim 4,
Wherein the broadcast content providing server includes a coordinate information database in which PPL information is allocated and stored in coordinate information of a screen frame of broadcast content,
Wherein the viewer terminal accesses a sales mall web address for selling an indirect advertisement product in a touched coordinate when a coordinate selection is generated through a touch of a screen frame from a viewer and displays a sales mall Product sale system.
A broadcast content providing server providing a broadcast content and a PPL information to the viewer terminal, the broadcast content providing PPL information including a sale shopping mall web address, an advertisement subtitle, and an advertisement image of an indirect advertisement product appearing in the broadcast content;
A broadcast content and a PPL information display process of displaying the PPL information of the indirect advertisement product appearing during the reproduction of the broadcast content on the display screen of the broadcast content while the viewer terminal displays the broadcast content received from the broadcast content providing server; And
A sales shopping mall display step of, when there is a click of the PPL information from the viewer, the viewer terminal extracting the sales mall web address included in the clicked PPL information and accessing the extracted sales mall web address to display the sales mall;
A method of selling a product using an indirect advertisement including the advertisement.
7. The method of claim 6, wherein displaying the PPL information of the indirect advertisement product together with the display screen of the broadcast content comprises:
Wherein the broadcast content is displayed in at least one of an upper region, a lower region, and both side regions of a display screen of the broadcast content.
The method of claim 6,
The broadcast content and the PPL information display process together with the playback of the broadcast content display the advertisement subtitles on the screen,
The selling shopping mall displaying process is a process of displaying the selling mall web address included in the PPL information having the advertisement subtitle clicked when the viewer clicks the advertisement subtitle, How to sell products using advertising.
The method of claim 6,
The broadcast content and the PPL information display process may display a plurality of advertisement images on the screen together with the playback of the broadcast content,
The selling shopping mall displaying process may include extracting a sales mall web address included in the PPL information having the selected advertisement image when the user selects one of the advertisement images from the advertisement image, A method of selling a product using indirect advertisement displaying a shopping mall.
The method according to claim 8 or 9,
Wherein the sales mall display process displays only the sales mall on the viewer terminal screen alone or displays the broadcast content and the sales mall simultaneously on the viewer terminal screen.
KR1020150149494A 2015-10-27 2015-10-27 System for selling goods using PPL and method for selling the same KR20170073744A (en)

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KR20190078773A (en) * 2017-12-27 2019-07-05 이창식 Ppl marketing service system based on motion picture

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190078773A (en) * 2017-12-27 2019-07-05 이창식 Ppl marketing service system based on motion picture

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