KR101252366B1 - Service system for providing information related broadcasting program and method thereof - Google Patents

Abstract

Disclosed are an information providing service system and a method associated with a broadcast program. The information providing service system includes an information processing unit which receives, in real time, programming information about a broadcast program and advertisement information associated with the broadcast program from a broadcaster server in association with a broadcaster server; And an information transfer unit configured to provide EPG information to the mobile terminal after configuring EPG (Electronic Program Guide) information including organization information and advertisement information according to a user's request through the mobile terminal.

Description

SERVICE SYSTEM FOR PROVIDING INFORMATION RELATED BROADCASTING PROGRAM AND METHOD THEREOF}

Embodiments of the present invention relate to an information service system and method for providing and exchanging real-time interactive information to a personal mobile terminal in association with a broadcast program of a TV.

In general, an EPG (Electronic Program Guide) function is used to guide a TV broadcast program. The EPG is a function for providing a user with the convenience of channel search / selection in a multi-channel era.

However, since only a brief description of the program is provided on the basis of EPG information, the TV, such as IPTV (Internet Protocol Television), has evolved into an interactive technology environment. Despite this, there is a lack of interactive contents or services.

Therefore, there is a need for a service that can show feedback on broadcasting, feedback, such as voting, product in placement (PPL) product information, product review or purchase information, and advertisement product information and product purchase information on a program. .

In an EPG service environment, an information providing service system and method for providing real time information to a personal mobile terminal as well as exchanging real time interactive information with a personal mobile terminal in connection with a TV broadcast program are provided.

An information processor for receiving, in real time, programming information about a broadcast program and advertisement information associated with the broadcast program from a broadcaster server in association with a broadcaster server; And an information transfer unit configured to provide EPG information to the portable terminal after configuring EPG (Electronic Program Guide) information including organization information and advertisement information according to a user's request through the portable terminal.

According to one side, the advertisement information is at least one of the product information associated with the interstitial advertisement inserted between the broadcast program and the broadcast program, the product information associated with the Product in Placement (PPL) advertisement inserted into the broadcast program, an intermediate advertisement or a PPL advertisement It may include at least one of sales ranking information of the product related to.

According to another aspect, the information transfer unit may provide an inquiry menu for inquiring the organization information by at least one category of broadcaster, channel, date, genre, and program grade through the EPG screen.

According to another aspect, the information delivery unit may provide category information corresponding to the inquiry request and advertisement information related to a broadcast program included in the category information when the user requests an inquiry through the inquiry menu.

According to another aspect, the information transfer unit may update the EPG information by reflecting the new data or the correction data in real time when the new data or the correction data for at least one of the organization information or the advertisement information is received through the information processing unit. .

According to another aspect, the advertisement information includes at least one advertisement of product information related to an intermediate advertisement inserted between the broadcast program and the broadcast program, and product information related to a PPL advertisement inserted into the broadcast program, wherein the information transfer unit includes an advertisement. An inquiry menu capable of inquiring about can be provided through an EPG screen.

According to another aspect, the information delivery unit provides the search results with the detailed information of the product related to the advertisement corresponding to the inquiry request when the user requests the inquiry through the inquiry menu, wherein the detailed information is a product name, a product company, an image related to the product , A video related to the product, a product price, a product description, and a link to a purchase page on which the product can be purchased may be included.

According to another aspect, the information providing service system may further include a feedback processor that accumulates the number of times of inquiry of the user on the advertisement. In this case, the number of inquiries may be utilized as statistics or aggregate data related to the product.

According to another aspect, the information transfer unit may provide a mobile link on the EPG screen displaying the advertisement information to move to an information page that provides detailed information of the product related to the advertisement information.

According to another aspect, the information transfer unit is a product page of a product related to the advertisement information, a product company, an image related to the product, a video related to the product, a product price, a description of the product, and a purchase page where the user can purchase the product when the user clicks a go link. Detailed information of at least one of the moving links of may be provided through the EPG screen.

According to another aspect, the information transfer unit may provide a mobile link on the EPG screen displaying the advertisement information to move to a purchase page at which the purchase of the product related to the advertisement information is made.

According to another aspect, the information providing service system may further include a purchase processing unit that registers the purchase information of the user associated with the product when the user requests the purchase of the product. In this case, the purchase information may be delivered to the advertiser who sells the product or used as statistics or aggregate data related to the product.

According to another aspect, the information providing service system may further include a feedback processor configured to receive and register feedback information of a user on at least one of a broadcast program or advertisement information through a portable terminal.

According to another aspect, if the feedback information is at least one message of viewing impressions about the broadcast program, product reviews related to the advertisement information, the feedback information is provided with the program information or advertisement information of the broadcast program associated with the message The case may be displayed together through the EPG screen.

According to another aspect, when the feedback information is a user's response to a recommendation event or query relating to at least one of the broadcast program or the advertisement information, the feedback information is utilized as statistical or aggregate data related to the product of the broadcast program or the advertisement information. Can be.

According to another aspect, when the feedback information is the user's response to the attendance check event associated with at least one of the broadcast program or the advertisement information, the feedback information may be used as evaluation data related to the user.

According to another aspect, the information providing service system includes at least one of a preference program or a preference channel for a broadcast program set by a user, a preference advertisement or a preference advertisement category for advertisement information, a preference product or a preferred product category for a product related to the advertisement information. The apparatus may further include a user setting processor that registers one piece of preference information.

According to another aspect, the user setting processor may transmit preference information related to the user to the portable terminal when the user requests a query.

According to another aspect, the user setting processor may provide a push alarm to the portable terminal in real time at a time when a broadcast program or advertisement information corresponding to the preference information is broadcast.

According to another aspect, the preference information may be utilized as statistical or aggregate data related to a product of a broadcast program or advertisement information.

According to another aspect, the information processing unit may receive a query event in real time from the broadcaster server, wherein the information providing service system further includes a feedback processing unit for providing a query event through the EPG screen according to the time information specified in the query event. can do.

According to another aspect of the present invention, the query event may include time information such that the query event is exposed to the EPG screen by at least one of a real-time exposure that is exposed in real time, a scheduled exposure that is exposed at a specific time, and a random exposure that is exposed at an arbitrary time. Can be specified.

According to another aspect, the feedback processor may register and receive a response to the query event from the user.

According to another aspect, the method may further include a statistics / aggregation processing unit for generating statistics or aggregate data related to the query event by using the user's response to the query event, and the statistics / aggregation processing unit may include statistics or statistics upon request of the broadcaster server. Aggregate data may be transmitted to the broadcaster server.

An information providing service method of an information providing service system for providing EPG information to a mobile terminal in cooperation with a broadcasting company server includes: an information processing step of receiving, in real time, programming information about a broadcasting program and advertisement information associated with the broadcasting program from a broadcasting server; And an EPG information including organization information and advertisement information according to a user's request through the portable terminal, and then providing the EPG information to the portable terminal.

It is possible to provide an EPG service that provides real time information to a personal portable terminal in association with a broadcast program of a TV.

In conjunction with a broadcasting station, an EPG service that provides not only programming information on a broadcast program broadcasted on a TV but also advertisement information associated with the broadcast program to a user's portable terminal in real time.

By providing a real-time interactive EPG service with a user's mobile terminal, not only the schedule of a broadcast program but also an advertisement product that can be viewed in a TV broadcast can be easily inquired. In addition, by providing an advertisement product information in real time and providing an EPG environment capable of processing up to a purchase, it is possible to improve a user's product purchasing convenience and become a new advertiser inflow channel.

A real-time interactive EPG service with a mobile terminal can provide an environment in which a user can easily feedback feedback on a broadcast program or advertisement information. Through this, user feedback information such as testimonials, review, recommendation, and voting can be easily collected and used as information for a new type of EPG service, or as information for various statistics / aggregation services related to broadcasting or advertising. have.

By providing real-time interactive information exchange between the user and the service, real-time quiz, voting, etc. input from the broadcaster can be pushed to the user in real time, and the user's response can be immediately received to easily handle statistics / aggregation.

1 is a view for explaining a process between an information providing service system providing an EPG service and a broadcaster / portable terminal according to one embodiment of the present invention.
2 is, according to an embodiment of the present invention, an internal configuration of an information providing service system that provides not only organizational information on a broadcast program in conjunction with a broadcaster, but also advertisement information associated with the broadcast program to a mobile terminal in real time through an EPG. Is a block diagram showing the following.
FIG. 3 is a diagram illustrating an example of a screen for registering a query event such as a questionnaire or a vote in an information providing service system providing an EPG service according to an embodiment of the present invention.
4 is a diagram for describing an information table stored in an information provision service system for an EPG service according to an embodiment of the present invention.
5 and 6 illustrate an example of an EPG screen that provides organizational information and advertisement information in real time according to an embodiment of the present invention.
7 and 8 illustrate an example of an EPG screen that provides detailed information of an advertisement product according to an embodiment of the present invention.
9 is a diagram illustrating an example of an EPG screen that provides a purchase page of an advertisement product according to one embodiment of the present invention.
10 and 11 illustrate an example of an EPG screen displaying a query event registered from a broadcaster server according to an embodiment of the present invention.
12 is a diagram illustrating an example of an EPG screen that receives user feedback information according to an embodiment of the present invention.
FIG. 13 is a flowchart illustrating an information providing service method of providing advertisement information associated with a broadcast program to a mobile terminal in real time through an EPG in conjunction with a broadcaster according to an embodiment of the present invention. to be.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining a process between an information providing service system providing an EPG service and a broadcaster / portable terminal according to one embodiment of the present invention. FIG. 1 illustrates an information providing service system 110 for servicing an EPG that provides real time information to a personal portable terminal in association with a broadcast program of a TV.

The information providing service system 110 may provide a real-time EPG service to a user of the mobile terminal 130 in cooperation with the broadcaster server 120. In other words, the information providing service system 110 collects, in real time, the program information for the broadcast program and the advertisement information displayed on the TV broadcast from the broadcaster server 120, and the user terminal through the portable terminal 130 according to the request. EPG information including the collected organization information and advertisement information may be provided to the mobile terminal 130. In this case, the mobile terminal 130 may refer to all the connected devices that can be connected to the information providing service system 110 that provides the EPG service, such as a smart phone, a mobile phone, a PC.

In particular, the information providing service system 110 may support a service environment for exchanging real-time interactive information with the mobile terminal 130 on the EPG. For example, the information providing service system 110 may purchase a schedule query function that allows a user to view organizational information about a broadcast program, an advertisement search function that allows a user to search an advertisement product being displayed on a broadcast, and purchase an advertisement product. Product information, user preferences for broadcasting programs or advertisements, user feedback (broadcasting, product ratings, etc.), recommendation, and voting for broadcasting programs or advertisements. The feedback processing function, and the statistics / aggregation function for statistic / aggregation of the user's response to the broadcast program or advertisement may be provided through the EPG in real time.

Referring to FIG. 2, the configuration and operation of the information providing service system, and a real-time interactive EPG service provided by the information providing service system will be described in detail.

2 is a block diagram showing an internal configuration of an information providing service system according to an embodiment of the present invention. As shown in FIG. 2, the information providing service system 200 according to an exemplary embodiment may include an information processor 210, a database 220, an information transmitter 230, a feedback processor 240, and a purchase processor 250. The user setting processing unit 260 and the statistics / aggregation processing unit 270 may be included.

The information processor 210, in conjunction with the broadcaster server, receives, in real time, programming information about the broadcast program and advertisement information associated with the broadcast program from the broadcaster server. In this case, the programming information may mean information in which a broadcasting schedule is arranged for each broadcasting program. The information processing unit 210 receives broadcast program information including a broadcaster, a program name, a start date, a start / end time, a run time, and the like for a broadcast program, and organizes the schedule information based on a schedule based on the received broadcast program information. Can be registered. The advertisement information refers to information related to a commercial break (hereinafter, referred to as a 'general advertisement') inserted between the broadcast program and the broadcast program and a PPL (Product in Placement) advertisement inserted into the broadcast program. It may include advertisement content and product information targeted for advertisement. Furthermore, the advertisement information may include sales ranking information of products related to general advertisements or PPL advertisements as advertisement ticker information. Ad information for general and PPL ads includes advertising key, ad start time, ad runtime, ad product name, product information link providing detailed information about the ad product, product purchase link from which the ad product is purchased, and related content (image , Videos, etc.) may be included in common, and in the case of a PPL advertisement, a key of a broadcast program into which an advertisement is inserted may be additionally included. In addition, when new data or correction data is generated in the broadcast server for the organization information or the advertisement information, the information processing unit 210 may receive the new or correction data in real time and immediately reflect the existing organization information or advertisement information. As another example, the information processing unit 210 may receive a query event from a broadcaster server in real time. In this case, the query event may include a voting, a survey, a quiz, etc., which may mean not only an event related to a broadcast program but also events requiring a user response in real time regardless of the broadcast program. The information processing unit 210 may provide an event registration function so that a broadcast manager having a predetermined authority such as a broadcaster PD may access a broadcast server to register a query event, and may receive a query event registered through the event registration function. . In this case, the information processing unit 210 may provide an event registration screen that allows input of a query event using a template provided with a standard form such as an event title, content, and view, and register an event through a form design made by a broadcast manager. When the screen is generated, the screen information and the screen configuration data information may be input together. For example, the information processing unit 210 may provide an event registration screen as shown in FIG. 3, and the broadcast manager may include an event content 301 including an event title and contents necessary for a query through an event registration screen, and Time information 302 including an event start time and an event end time may be input. The time information 302 of the query event may include at least one of a real-time exposure that is exposed in real time as soon as the query event is input, a scheduled exposure that is exposed at a specific reservation time, and a random exposure that is randomly exposed at a random time. It may be specified to be provided to the user. That is, the information processing unit 210 may receive the event start time and the event end time together so that the query event may be exposed in real time or at a specific time or at any time. In the following embodiment, it is described that the configuration information, the advertisement information, and the query event is received by the information processing unit 210 having a common configuration, but is not limited thereto. The configuration and configuration for receiving the query event can be changed in any way.

The database 220 registers and maintains all information necessary for the EPG service. In this case, the database 220 may be divided into a organization information database for storing organization information, an advertisement information database for storing advertisement information, a user information database for storing user information, and a feedback information database for storing various feedback information. . Here, the user information may include user basic information for distinguishing a user for the EPG service. In addition, the user information may include preference information set by the user, such as a preferred program or a preferred channel for a broadcast program, a preferred advertisement or a preferred advertisement category for advertisement information, a preferred product or a preferred product category for a product related to the advertisement information, and the like. In addition, the purchase information of the user who purchased the advertisement product through the EPG service may be included. The feedback information may mean all feedback information according to communication between the EPG service and the user. Specifically, the user's inquiry history and the number of inquiries about the broadcast program or the advertisement, the user's opinion such as the testimonial sentiment, the product review, etc. that the user transmits in the form of a message through the mobile terminal regarding the broadcast program or the advertisement, and the broadcast program or the advertisement The user's response to a recommendation event, a query event, an attendance check event, a voting event, and the like may be included. 4 shows a table for the information structure stored in the database 220 for an EPG service. The organization information, advertisement information, user information, and feedback information, as shown in FIG. 4, are registered in the database 220 by being associated with each other based on user information as necessary as shown in FIG. 4, and based on the index for each information, the EPG. The service may be an information inquiry target or an information providing target. In the following embodiment, it is described that the database system is divided and configured according to the type of information to be stored, but the present invention is not limited thereto, and the form or method of constructing the database 220 may be changed in some cases.

EPG  Service- (1) Schedule inquiry function / Ad inquiry function

The information delivery unit 230 configures EPG information including organization information and advertisement information based on the information stored in the database 220 when the user requests the EPG service through the mobile terminal, and then transfers the configured EPG information to the mobile terminal. to provide. The information transmitting unit 230 provides the programming information and the advertisement information registered in real time to the database 220 by the information processing unit 210 to the mobile terminal through the EPG, so that the new data or the correction data for the programming information or the advertisement information is stored. If received, it can be immediately reflected in the EPG information provided to the mobile terminal for real time update. 5 illustrates a main screen of an EPG service provided to a mobile terminal. As shown in FIG. 5, the EPG service main screen includes a broadcast channel information screen 501 that provides a list of real-time broadcast programs for each broadcaster, and advertisement ticker information that displays sales ranking information of a product related to a general advertisement or a PPL advertisement. A screen 502 and a message screen 503 displaying an integrated channel user message. In this case, the broadcast channel information screen 501 may provide link information and move to the detailed information screen of the corresponding program when the broadcast program is clicked for each broadcaster. In addition, the advertisement ticker information screen 502 may provide a product information link for each product in the ranking to move to a screen that provides detailed information of the corresponding product when the link is clicked. In addition, the information delivery unit 230 may provide a schedule inquiry menu for inquiring the organization information by category such as broadcaster, channel, date, genre, and program grade in the main screen providing the EPG service. In the case of the schedule inquiry menu, a category list may be provided in the form of a depth menu in a predetermined step, and thus the user may directly select a category from the list. The schedule inquiry menu may provide an environment in which the user may directly search for a broadcast program using the program name as a keyword. In addition, the information transmitter 230 may basically provide an advertisement search menu that allows a user to directly search for a general advertisement or a PPL advertisement on a main screen that provides an EPG service. In the case of the advertisement search menu, a keyword input method may be applied to support an environment in which a user may directly search for a corresponding advertisement by inputting an advertisement product name as a keyword.

Schedule Lookup

For example, when the user requests the programming information of a specific category through the schedule inquiry menu on the EPG screen, the information transmitting unit 230 may provide the portable terminal with the programming information of the corresponding category as a search result. In this case, when providing the programming information of a specific category requested by the user, the information transmitting unit 230 may provide the portable terminal with advertisement information related to the broadcast program included in the programming information of the corresponding category. FIG. 6 illustrates an example of an EPG screen in which a user's search for 'MBC', which is a specific broadcaster, provides programming information of 'MBC' together with advertisements related to a broadcast program of 'MBC'. As shown in FIG. 6, the inquiry result screen in the EPG service may provide a programming information screen 601 that provides a program list of a broadcaster selected by the user. In this case, the search result screen may provide a timeline control function and broadcast time information for each program so that the broadcaster's current broadcast information and the before / after broadcast information can be easily viewed based on the user's inquiry time. In addition, the search result screen provides an advertisement information screen 602 that provides a list of advertisements related to the program of the broadcaster selected by the user. When the user selects a specific broadcast program on the organization information screen 601, the selected program is displayed within the selected program. If a list of PPL advertisements to be advertised is provided and an intermediate advertisement time is selected on the organization information screen 601, a general advertisement list advertised at the corresponding time may be provided. At this time, in the advertisement information screen 602, a detailed information moving link that enables a user to go to an information page that provides detailed information of a product related to an advertisement for each advertisement included in the advertisement list, and a purchase page for purchasing a product related to the advertisement. Link information such as a moveable purchase move link may be provided. When the user clicks the Move Details link, the user is directed to a screen that provides detailed information about the product.The product name, company, image or video related to the product, product price, product description, link to the video related to the product, link to purchase purchase, etc. Can be provided. Meanwhile, when a user clicks on a purchase move link, a purchase page for directly purchasing a corresponding advertisement product may be provided.

-View ads

As another example, when the user requests the advertisement information of a specific keyword through the advertisement inquiry menu on the EPG screen, the information transfer unit 230 may provide detailed information of the product related to the advertisement of the keyword as a search result to the mobile terminal. have. In addition, the information delivery unit 230 may provide detailed information of a product related to the corresponding advertisement through the EPG screen when the user clicks a link to move detailed information of a specific advertisement from the advertisement list provided in association with the organization information as shown in FIG. 5. have. 7 illustrates an advertisement inquiry result screen for a general advertisement, and FIG. 8 illustrates an advertisement inquiry result screen for a PPL advertisement. 7 and 8 may provide detailed information 701 and 802 including a product name, a product company, an image or video related to a product, a product price, a product description, and the like, of a corresponding advertisement in common. Can be. The detailed information 701 and 802 may be provided with link information such as a link to view a video related to a product and a link to a purchase page on which a product can be purchased. As shown in FIG. 8, a list of all PPL advertisements 801 displayed in a related broadcast program may be provided on a search result screen according to an advertisement search for a PPL advertisement.

EPG  Service- (2) Product Purchase Function

The purchase processor 250 processes and registers purchase information of a user related to a corresponding product when a user requests a purchase of a product related to an advertisement. When the user clicks a link to a purchase page through various paths described with reference to FIGS. 6 to 8, the purchase processor 250 may provide a purchase page for the corresponding advertisement product in the EPG environment as illustrated in FIG. 9. Can be. In this case, the purchase page may be provided with purchase information such as a product price of the corresponding advertisement product, as well as link information for moving to the mobile terminal payment page. The purchase processing unit 250 processes payment for the corresponding advertisement product according to the user's payment request through the mobile terminal payment page, and delivers the user's purchase information and payment information to the corresponding advertiser selling the product. Process can be performed. In addition, the purchase processor 250 may register the purchase information of the user who purchased the advertisement product on the EPG service in the database 220.

EPG  Service- (3) User Setting Function

The user setting processor 260 registers personal preference information set by the user with respect to the EPG service in association with the user. In this case, the preference information may include a preference program or a preference channel for a broadcast program, a preference advertisement or a preference advertisement category for advertisement information, a preference product category or a preference product category for a product related to the advertisement information. In the present embodiment, a user may set a user's preference information on an EPG screen providing an EPG service, a function of setting a push alarm for each preference information, and the like. That is, the user setting processor 260 may register the preference information set by the user on the EPG screen and whether to set the push alarm for the preference information in the database 220 in association with the user. Therefore, when the user requests the inquiry of the preference information set by the user on the EPG screen using the portable terminal, the user setting processor 260 may search the database 220 and transmit the preference information related to the user to the portable terminal. have. In addition, the user setting processor 260 may deliver the push alarm to the user's portable terminal in real time at a time when a broadcast program or advertisement information corresponding to the preference information is broadcasted with respect to the preference information for which the push alarm is set.

EPG  Service- (4) Feedback Processing Function

The feedback processor 240 may provide the query event to the portable terminal through the EPG screen according to the time information specified in the query event input through the information processor 210. In this case, when the query event is input through the information processor 210, the feedback processor 240 may generate event request information related to the query event, and set time information specified in the query event to the event request information. Accordingly, the feedback processor 240 transmits the event request information to the mobile terminal in real time as soon as the query event is input according to the time information set in the event request information, or transmits the event request information to the mobile terminal at a specific reservation time. The event request information may be randomly transmitted to the mobile terminal at any time. In this case, as illustrated in FIG. 10, the feedback processor 240 executes the event request information on the query event in the popup message window 1001 through the EPG screen providing the EPG information. Then, the feedback processor 240 terminates the pop-up message window 1001 when the user does not want to participate in the event according to the user's intention to participate in the event, and provides the details related to the query event when the user wants to participate in the event. You can go to the participation page (see FIG. 11). Here, if the user wants to participate in the event, the feedback processor 240 may transmit the screen configuration information to the mobile terminal together with the details of the corresponding query event. In this case, the mobile terminal may use the received screen configuration information and the details. As illustrated in FIG. 11, an event participation screen that can be provided to a user may be configured. For example, if the query event is a vote or quiz, the multi-choice will display the event title and view, provide a screen with a configuration to select that view, and in the case of a short answer, display the question and provide a brief description of the question ( That is, it is possible to provide a screen having a configuration in which text) can be input. In addition, if the query event is a questionnaire, the screen may display a question and a view and provide a screen for inputting a brief content about the question. The event participation screen for the query event can be changed as needed and its configuration.

In addition, the feedback processor 240 receives and registers feedback information of a user on broadcast program or advertisement information provided on the EPG service through the mobile terminal. In this case, the feedback information may mean all feedback information according to communication between the EPG service and the user. For example, the feedback processor 240 accumulates the number of times of inquiry and the history of the user's inquiry about the broadcast program or the advertisement in the EPG environment through the mobile terminal, and stores the information in the database 220 as feedback information. As another example, the feedback processor 240 receives feedback when a user transmits a user's opinion such as a feeling of viewing of a broadcast program or a product review related to an advertisement information in a message format using a mobile terminal in an EPG environment. The information is stored in the database 220. In this case, the feedback processor 240 extracts a keyword that matches a program name or an advertisement brand name registered in the database 220 from feedback information corresponding to the user's opinion, and then converts the feedback information into a broadcast program or advertisement related to the extracted keyword. The information may be stored in the database 220 in association with the information. Thus, when the EPG screen is provided, the information transmitter 230 may output feedback information related to broadcast program or advertisement information on the EPG screen. For example, if the user receives the message <Which version of the Infinite Challenge members do you use?>, The user registers the message a in association with the program name of 'Infinite Challenge' and the advertisement name of 'iPhone'. As shown in FIG. 6, when providing the program information for 'Infinite Challenge' or the advertisement information for 'iPhone' through the EPG screen, the message a, <What version of the iPhone do you use? Can be. As another example, the feedback processor 240 receives a user's response to an attendance check event, a recommendation event, a query event, and the like included in a broadcast program or an advertisement provided in an EPG environment, and transmits the response to the database 220 as feedback information. Save it. In the present embodiment, a questionnaire for a questionnaire or a trend of viewing / purchasing a questionnaire for a recommendation event, a broadcast program or advertisement information having an attendance check event with a user attendance check function, a broadcast program or advertisement information when an EPG is provided You can insert a query event with a voting function for grasping purposes. In another example, the feedback processor 240 receives a user's response to a query event (survey, voting, quiz, etc.) input in real time through the information processor 210 and transmits the response to the database 220 as feedback information. Save it. In this case, the feedback processor 240 may store the unique key for identifying the query event, the unique key for identifying the user participating in the query event, and the view data selected by the user (or text data input by the user) as feedback information. . That is, the feedback processor 240 may provide the portable terminal with an event related page for exchanging information with the user in real time when providing the EPG to the portable terminal. In this case, the event related page may include a function of displaying real time broadcasting information and product information as shown in FIG. 11 or 12, and may be provided in a form in which a user inputs a response to a predetermined query. In addition, the above events may be registered by a broadcaster or an advertiser, and the feedback processor 240 may provide an event related page through the mobile terminal at the request of the user or to the mobile terminal according to time information specified in the query event. When an event is registered in the broadcast program or the advertisement information corresponding to the pushed or provided preference information set by the user, the push alarm may be transmitted to the portable terminal.

EPG  Service- (5) Statistics / Aggregate Function

The statistics / aggregator 270 may perform statistics related to the broadcast program or the advertisement information based on the user's preference information and feedback information about the broadcast program or the advertisement information stored in the database 220 and the user's purchase information about the advertisement product. Aggregation can be performed in real time. In other words, the statistics / aggregation processor 270 may provide real-time statistics / aggregation services by utilizing the user's preference information, feedback information, and user's purchase information as statistics or aggregate data related to a broadcast program or advertisement information. In addition, the statistics / aggregator 270 may provide real-time statistics / aggregate services by using user preference information, feedback information, and user purchase information as evaluation data related to the user. In this case, the statistics / aggregator 270 receives the user's response to the query event input in real time through the information processor 210 through the feedback processor 240 to receive statistics or aggregate data in real time with respect to the query event. Can be generated. The statistics / aggregator 270 may transmit statistics or aggregate data generated in response to a user at the request of the broadcaster server to the broadcaster server.

FIG. 13 is a flowchart illustrating an information providing service method of providing real-time information to a personal portable terminal in association with a broadcast program of a TV through an EPG service according to an embodiment of the present invention. In the information providing service method according to the present embodiment, each step may be performed by the information providing service system 200 described with reference to FIG. 2.

In steps 1301 and 1302, the information providing service system 200 may receive and collect, in real time, programming information about a broadcast program and advertisement information displayed on a TV broadcast from a broadcaster server in association with a broadcaster server. In this case, the information providing service system 200 may receive new / modified data on the programming information or the advertisement information from the broadcaster server in real time and immediately reflect the information on the previously collected programming information or the advertisement information. Here, the programming information may include broadcast program information including a broadcaster, a program name, a start date, a start / end time, a run time, and the like for the broadcast program, and the information providing service system 200 may include broadcast program information. You can register the organization information through scheduling based on. The advertisement information may include advertisement contents related to the general advertisement and the PPL advertisement, detailed information of the advertisement product, and sales ranking information of the advertisement product. The advertisement information includes a related program program key, advertisement key, advertisement start time, advertisement runtime time, advertisement product name, product information link providing detailed information of the advertisement product, product purchase link through which the advertisement product is purchased, and related content (image, video, etc.). Etc.) may be included. In addition, the information providing service system 200 may receive a query event from a broadcaster server in real time. In this case, the query event may include a voting, a survey, a quiz, etc., which may mean not only an event related to a broadcast program but also events requiring a user response in real time regardless of the broadcast program. The information providing service system 200 may provide an event registration function so that a broadcast manager having a predetermined authority may access a broadcast server to register a query event and receive a query event registered through the event registration function in real time. have. In this case, the information providing service system 200 may receive an event content including an event title and a content required for an inquiry, and time information including an event start time and an event end time through an event registration function. Here, the time information of the query event is provided to the user in at least one of a real-time exposure that is exposed in real time as soon as the query event is input, a scheduled exposure exposed to a specific scheduled time, and a random exposure that is randomly exposed at a random time. Can be specified. That is, the information providing service system 200 may receive an event start time and an event end time together so that the query event may be exposed in real time or at a specific time or at any time.

In step 1303 to step 1305, the information providing service system 200 configures the EPG information by using the previously collected organization information and advertisement information when the user requests the EPG service through the mobile terminal, and then configures the configured EPG information. To the mobile terminal. The information providing service system 200 may provide a list of real-time broadcasting programs for each broadcasting company through a service screen that provides EPG information, and may display sales ranking information of a product related to a general advertisement or a PPL advertisement. At this time, the EPG service screen may provide a mobile link for moving to a detailed information screen of a broadcast program for each broadcaster, and a mobile link for moving to a detailed information screen of a product for each product within a ranking of sales ranking information. In addition, the EPG service screen may provide a schedule inquiry function for searching the programming information by category such as broadcaster, channel, date, genre, and program grade, and an advertisement inquiry function for searching general advertisement or PPL advertisement. .

In steps 1306 and 1307, the information providing service system 200 uses the schedule information of a specific category as a search result to the mobile terminal when the user requests the schedule information of a specific category through a schedule inquiry function on the EPG service screen. Can provide. In this case, when providing the programming information of a specific category requested by the user, the information providing service system 200 may provide the portable terminal with advertisement information related to a broadcast program included in the programming information of the corresponding category. In the inquiry result screen according to the schedule inquiry function, it is possible to provide the program information and the program information for each program of the category selected by the user, and when the advertisement information is provided together, the detailed information of the product related to the advertisement is provided for each advertisement. Link information such as a detailed information moving link capable of moving to an information page and a purchase moving link capable of moving to a purchase page for purchasing a product related to an advertisement may be provided.

In steps 1308 and 1309, when the user requests advertisement information of a specific keyword through the advertisement search function on the EPG service screen, the information providing service system 200 uses detailed information of a product related to the advertisement as a search result. It can be provided by a portable terminal. At this time, in the search result screen according to the advertisement viewing function, detailed information including the product name of the advertisement, the product company, the image or video related to the product, the product price, the product description, etc., as well as a link to the video view related to the product, the purchase price of the product Link information, such as a link to a possible purchase page, may be provided together. In this case, the information providing service system 200 may accumulate the user's inquiry history or the number of inquiries about the advertisement information, and then use the accumulated inquiry history or the number of inquiries as statistics / aggregation data related to the advertisement product.

In operation 1310 and operation 1311, the information providing service system 200 may process and register the user's purchase information related to the corresponding product when the user requests the purchase of the product related to the advertisement. The information providing service system 200 may provide a purchase page for a specific advertisement product through the EPG service screen, and move to a mobile terminal payment page as well as purchase information such as a product price of the advertisement product through the corresponding purchase page. This possible link information can be provided. In addition, the information providing service system 200 processes the payment for the corresponding advertisement product according to the user's payment request through the mobile terminal payment page, and delivers the user's purchase information and payment information to the corresponding advertiser selling the product. You can carry out the overall process of purchasing. In addition, the information providing service system 200 may accumulate the purchase information of the user who purchased the advertisement product on the EPG service and use the accumulated purchase information as statistics / aggregation data related to the advertisement product or as evaluation data related to the user. have.

In steps 1312 and 1313, the information provision service system 200 may provide the query event to the mobile terminal through the EPG screen according to time information specified in the query event input from the broadcaster server. In this case, when the query event is input, the information providing service system 200 may generate event request information related to the query event, and set time information specified in the query event to the event request information. Accordingly, the information providing service system 200 transmits the event request information to the mobile terminal in real time as soon as a query event is input according to the time information set in the event request information, or transmits the event request information to the mobile terminal at a specific reservation time. Alternatively, the event request information may be randomly transmitted to the mobile terminal at any time. In this case, the feedback processor 240 may execute the event request information on the query event as a pop-up message window through the EPG screen providing the EPG information. If the user does not want to participate in the event, the feedback processor 240 terminates the pop-up message window. If you want to participate in the event, you can go to the event participation page that provides details related to the query event. In addition, the information providing service system 200 collects user's feedback information on a broadcast program or advertisement information provided on an EPG service through a mobile terminal, and performs statistics or aggregation related to the broadcast program or advertisement information based on the feedback information in real time. It can be done with In this case, the information providing service system 200 receives a user's opinion such as a feeling of viewing of a broadcast program, a product review regarding a product related to advertisement information, etc. in a message form by using a mobile terminal, and receives the registration information as feedback information. can do. Thus, the information providing service system 200 may extract the message related to the broadcast program or the advertisement information among the messages registered as feedback information when providing the EPG screen, and provide the extracted message on the EPG screen. In addition, the information providing service system 200 may receive a user's response to an attendance check event, a recommendation event, and a query event included in a broadcast program or an advertisement in an EPG service environment, and register it as feedback information. Accordingly, the information providing service system 200 may use the registered feedback information as statistics / aggregation data related to an advertisement product or as evaluation data related to a user. In addition, the information providing service system 200 may receive a user's response to the query event input in real time from the broadcaster server and register it as feedback information. At this time, the information providing service system 200 registers a unique key identifying a query event, a unique key identifying a user participating in the query event, and view data selected by the user (or text data input by the user) as feedback information. can do. Accordingly, the information providing service system 200 may generate statistics / aggregation data related to the query event in real time using the registered feedback information and provide the same to the broadcaster server.

In steps 1314 and 1315, the information provision service system 200 may register preference information set by the user with respect to the EPG service in association with the user, and push the information to the user's mobile terminal based on the registered preference information. Can provide an alarm. To this end, the EPG service screen may support a function of setting a user's own preference information and a function of setting a push alarm for each preference information. In this case, the preference information may include a preference program or a preference channel for a broadcast program, a preference advertisement or a preference advertisement category for advertisement information, a preference product category or a preference product category for a product related to the advertisement information. Accordingly, the information providing service system 200 may transmit preference information set by the corresponding user to the portable terminal when the user requests a request for preference information in the EPG service environment using the portable terminal. In addition, the information providing service system 200 may deliver the push alarm to the user's portable terminal in real time at a time when a broadcast program or advertisement information corresponding to the preference information is broadcasted with respect to the preference information for which the push alarm is set.

As described above, according to embodiments of the present invention, an EPG service that provides real-time information to a personal portable terminal may be provided in association with a broadcast program of a TV. That is, in the EPG service environment, in conjunction with a broadcasting station, not only the programming information about the broadcast program broadcasted on the TV but also advertisement information associated with the broadcast program may be provided to the user's portable terminal in real time. In addition, by providing a real-time interactive EPG service with the user's mobile terminal, not only the schedule of the broadcast program, but also the advertisement products that can be seen in the TV broadcast can be easily inquired, and furthermore, the EPG environment that can be processed until purchase can be provided. Can be. And, through the real-time interactive EPG service with the mobile terminal, it is possible to easily collect feedback information of the user such as viewing impressions, product reviews, recommendation, and voting for the broadcast program or the advertisement information, and various statistics / It can be used as information for aggregate service. In addition, real-time interactive information exchange between the user and the service can be pushed to the user in real time, real-time quiz, voting, etc. input from the broadcaster, and can immediately receive the user's response to the statistics / aggregation process.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

200: information service system
210: information processing unit
220: Database
230: information delivery unit
240: feedback processing unit
250: purchase processing unit
260: user setting processing unit
270: statistics / aggregation processing unit

Claims (48)

An information processor configured to receive, in real time, programming information about a broadcast program and advertisement information associated with the broadcast program from the broadcast server, and receive a query event from the broadcast server in real time;
An information transmission unit configured to provide EPG information to the portable terminal after configuring an EPG (Electronic Program Guide) information including the organization information and the advertisement information according to a user's request through the portable terminal; And
A feedback processor for providing the query event to the mobile terminal through an EPG screen according to time information specified in the query event;
Information service system comprising a. The method of claim 1,
Wherein the advertisement information comprises:
Product information related to an intermediate advertisement inserted between the broadcast program and a broadcast program, product information related to a product in placement (PPL) advertisement inserted into the broadcast program, a product related to at least one advertisement of the intermediate advertisement or the PPL advertisement Containing at least one of sales ranking information for
Information service system characterized in that. The method of claim 1,
The information transfer unit,
Providing an inquiry menu for searching the program information by at least one category among broadcasting company, channel, date, genre, and program grade through the EPG screen.
Information service system characterized in that. The method of claim 3,
The information transfer unit,
Providing the category-specific programming information corresponding to the inquiry request and the advertisement information related to the broadcast program included in the category-specific programming information when the user requests a query through the inquiry menu.
Information service system characterized in that. The method of claim 1,
The information transfer unit,
Updating the EPG information by reflecting the new data or the revised data in real time when new data or the revised data about the at least one of the program information or the advertisement information is received through the information processor;
Information service system characterized in that. The method of claim 1,
Wherein the advertisement information comprises:
At least one advertisement of product information related to an intermediate advertisement inserted between the broadcast program and the broadcast program, and product information related to a product in placement (PPL) advertisement inserted into the broadcast program;
The information transfer unit,
Providing a search menu capable of inquiring about the advertisement through the EPG screen
Information service system characterized in that. The method according to claim 6,
The information transfer unit,
In the search request of the user through the inquiry menu provides detailed information of the product related to the advertisement corresponding to the inquiry request as a search result,
The detailed information,
At least one of a product name, a product company, an image related to the product, a video related to the product, a product price, a product description, and a link to a purchase page where the product can be purchased.
Information service system characterized in that. The method of claim 7, wherein
The feedback processing unit,
Accumulating the number of times a user views the advertisement,
The number of inquiry,
To be used as statistical or aggregate data relating to the product
Information service system characterized in that. The method of claim 1,
The information transfer unit,
Providing a moving link on the EPG screen displaying the advertisement information, which enables a link to an information page that provides detailed information of the product related to the advertisement information.
Information service system characterized in that. 10. The method of claim 9,
The information transfer unit,
At least one of a product name of a product related to the advertisement information, a product company, an image related to the product, a video related to the product, a product price, a product description, and a navigation link to a purchase page at which the product can be purchased when the user clicks the moving link To provide detailed information on the EPG screen
Information service system characterized in that. The method of claim 1,
The information transfer unit,
Providing a moving link on the EPG screen displaying the advertisement information to move to a purchase page where a purchase of a product related to the advertisement information is made.
Information service system characterized in that. The method of claim 11,
A purchase processor that registers purchase information of the user associated with the product when the user requests the purchase of the product.
Further comprising:
The purchase information,
Delivered to advertisers selling the product or used as statistical or aggregate data related to the product
Information service system characterized in that. The method of claim 1,
The feedback processing unit,
Receiving and registering feedback information of the user with respect to at least one of the broadcast program or the advertisement information through the portable terminal;
Information service system characterized in that. The method of claim 13,
When the feedback information is at least one message of a viewing impression of the broadcast program and a review of a product related to the advertisement information,
The feedback information is,
If the program information or the advertisement information of the broadcast program related to the message is provided, the information is displayed together through the EPG screen.
Information service system characterized in that. The method of claim 13,
When the feedback information is the user's response to a recommendation event or query associated with at least one of the broadcast program or the advertisement information,
The feedback information is,
It is utilized as statistics or aggregate data related to the product of the broadcast program or the advertisement information.
Information service system characterized in that. The method of claim 13,
When the feedback information is the user's response to the attendance check event associated with at least one of the broadcast program or the advertisement information,
The feedback information is,
Used as evaluation data related to the user
Information service system characterized in that. The method of claim 1,
Registering preference information of at least one of a preference program or a preferred channel for the broadcast program set by the user, a preferred advertisement or a preferred advertisement category for the advertisement information, a preferred product or a preferred product category for a product related to the advertisement information User setting processing unit
Information providing service system further comprising. 18. The method of claim 17,
The user setting processing unit,
Transmitting the preference information related to the user to the portable terminal when the user requests a query;
Information service system characterized in that. 18. The method of claim 17,
The user setting processing unit,
Providing a push alarm to the portable terminal in real time at a time when the broadcast program or the advertisement information corresponding to the preference information is broadcast;
Information service system characterized in that. 18. The method of claim 17,
The preference information,
It is utilized as statistics or aggregate data related to the product of the broadcast program or the advertisement information.
Information service system characterized in that. delete The method of claim 1,
The query event,
The time information is designated to be exposed to the EPG screen by at least one of a real-time exposure that is exposed in real time immediately after being input through the information processing unit, a scheduled exposure that is exposed at a specific time, and a random exposure that is exposed at an arbitrary time. that
Information service system characterized in that. The method of claim 1,
The feedback processing unit,
Receiving and registering a response to the query event from the user
Information service system characterized in that. 24. The method of claim 23,
Statistics / aggregation processing unit for generating statistics or aggregate data related to the query event using the response
Further comprising:
The statistics / aggregation processing unit,
Transmitting the statistics or aggregate data to the broadcast server at the request of the broadcast server;
Information service system characterized in that. delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete

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