JP7409787B2 - Publishing server, distribution server and analysis server - Google Patents

Description

The present invention relates to a publishing server, a distribution server, and an analysis server.

In the era of analog broadcasting, information transmission was basically unidirectional. With the complete transition to digital terrestrial broadcasting in 2011 and the introduction of networks into each home, programs that allow viewers to participate are now available. For example, in Patent Document 1, an interactive function using a television as a medium allows responses to main broadcasts (main programs) such as quizzes and questionnaires to be automatically transmitted with a simple operation of the television or remote control. A system is disclosed that allows users to easily participate in main broadcast programs.

Japanese Patent Application Publication No. 09-046653

In the system described in Patent Document 1, basically any television is provided with the same interactive function. Therefore, it is not suitable for situations where adaptive control is required, such as situations where opinions are asked from viewers belonging to a specific segment.

The present invention has been made in view of these problems, and its purpose is to provide a technology that realizes adaptive research for viewers via a television device.

One aspect of the present invention relates to a publishing server. This issuing server includes a means for receiving a television ID that identifies a television device and content information regarding content that can be viewed on the television device from the television device via a network, and a means for receiving the received television ID and means for determining whether or not to output the resource identification information from the television device based on the content information and in accordance with a predetermined standard; and means for transmitting. The resource specifying information includes a television ID that specifies a resource for acquiring information from a user and specifies the television device to which the resource specifying information is transmitted .

Note that the present invention also includes any combination of the above-mentioned constituent elements, and mutual substitution of constituent elements and expressions of the present invention among devices, methods, systems, computer programs, recording media storing computer programs, etc. It is effective as an aspect of

According to the present invention, adaptive research for viewers via a television device can be realized.

FIG. 1 is a schematic diagram showing a research system according to an embodiment. FIG. 2 is a hardware configuration diagram of the QR issuing server in FIG. 1. FIG. FIG. 2 is a data structure diagram showing an example of a TV device information holding section in FIG. 1. FIG. FIG. 2 is a data structure diagram showing an example of a questionnaire information holding unit in FIG. 1. FIG. FIG. 2 is a data structure diagram showing an example of an analysis information holding unit in FIG. 1. FIG. FIG. 3 is a representative screen diagram of a television screen displayed on a television device. It is a screen transition diagram of a questionnaire site displayed on the display of a mobile terminal. FIG. 3 is a representative screen diagram of an analysis screen displayed on a display of a terminal of a questionnaire requester.

Hereinafter, the same or equivalent components, members, and processes shown in each drawing will be denoted by the same reference numerals, and redundant explanations will be omitted as appropriate. Further, in each drawing, some members that are not important for the explanation are omitted.

FIG. 1 is a schematic diagram showing a research system 2 according to an embodiment. The research system 2 conducts a questionnaire survey on viewers through the television device 20, and quickly provides analysis results using SaaS (Software as a Service). The research system 2 includes a QR issuing server 10, a television device 20, a mobile terminal 30 of a user 32, a plurality of broadcasting stations 40A, 40B, and 40C, a viewing data management server 50, a distribution server 60, and an analysis server. 70. In the research system 2, each of the plurality of broadcast stations 40A, 40B, and 40C provides terrestrial digital broadcasting to the television device 20, and also performs control using a language such as BML (Broadcast Markup Language). The number of broadcast stations is arbitrary, and FIG. 1 shows three of three or more broadcast stations as an example. The plurality of broadcast stations 40A, 40B, and 40C may include a plurality of types of broadcast stations such as commercial broadcasting and public broadcasting. Although this embodiment will be described using terrestrial digital broadcasting as an example, the technical idea of this embodiment may be applied to other types of broadcasting, such as satellite broadcasting, cable television, and analog broadcasting. . Although a plurality of broadcast stations are shown in FIG. 1, in other embodiments there may be only one broadcast station.

Each of the plurality of broadcast stations 40A, 40B, and 40C and the viewing data management server 50, the viewing data management server 50 and the QR issuing server 10, the viewing data managing server 50 and the analysis server 70, the QR issuing server 10 and the television device 20, and the QR The publishing server 10 and the analysis server 70, the mobile terminal 30 and the distribution server 60, the distribution server 60 and the analysis server 70, and the analysis server 70 and the advertiser terminal 80 are each communicably connected via a network (not shown) such as the Internet. be done.

The television device 20 is a general television receiver compatible with terrestrial digital broadcasting that is installed in the user's 32's home, on the street, in a business, office, or hospital. The television device 20 includes a BML browser that displays and executes BML. Since BML itself is well known, it will not be described in detail herein. Although one television device 20 is shown in FIG. 1 for convenience, there is no limit to the number of television devices 20.

The mobile terminal 30 of the user 32 is a mobile terminal equipped with an imaging function, a display function, and a communication function, and may be, for example, a smartphone, a tablet terminal, a laptop PC, or the like. Although one mobile terminal 30 is shown in FIG. 1 for convenience, there is no limit to the number of mobile terminals 30.

The viewing data management server 50 collects viewing data from a plurality of broadcast stations 40A, 40B, and 40C, creates and manages a viewing history for each television device 20 from the collected viewing data. The viewing data is data that associates a TVID, which is information that identifies the television device 20, with programs and commercials viewed on the television device 20. TVID is a common ID that does not depend on broadcasting stations. That is, broadcasting station A 40A, broadcasting station B 40B, and broadcasting station C 40C all use the same TVID to identify the television device 20. By managing the television device 20 using an ID common to broadcast stations in this manner, viewing history for the television device 20 across broadcast stations can be created in the viewing data management server 50. The viewing history is a history of TV content viewed on each television device. For example, the viewing history indicates in chronological order the channels (=broadcasting stations) that were viewed on a television device specified by a certain TVID. By combining this information with the program guide, it can be determined which program/CM was being viewed on the television device and when.
In this embodiment, a case will be explained in which the TVID is a common ID, but the TVID is not limited to this, and any ID that identifies the television device may be used. For example, a BCAS number, a broadcasting station unique It may also be the ID of . Alternatively, in addition to or in place of identifying the television device, an ID may be used that identifies the viewer of the television device.
Furthermore, the viewing data may further include the length of time the video was viewed. In this case, the threshold for whether or not to watch a program or commercial can be set based on the length of viewing time, or instead of focusing on a specific program or commercial, the viewer can be extracted.

The flow of a series of operations in the research system 2 shown in FIG. 1 will be explained. A broadcasting station, for example, broadcasting station A40A, provides TV content (elements related to TV broadcasting, such as programs and commercials) to the television device 20. The BML browser of the television device 20 generates a QR code request that includes the TV ID of the television device 20 and a content ID that is information that identifies the TV content that is being viewed (currently being viewed) or is about to be viewed. and transmits it to the QR issuing server 10.
Note that although a case will be described below in which it is determined whether or not to issue a QR code based on whether the viewer is currently watching on the television device 20 or the TV content that the viewer is about to view, other embodiments may be used. Regardless of the current viewing status, it may be determined whether or not to issue a QR code based on the viewing status of programs/CMs that have already finished broadcasting from the past viewing history or viewing data.

Upon receiving the QR code request, the QR issuing server 10 uses the TV ID and content ID included in the QR code request to determine whether or not to display the QR code 22 on the TV content viewed on the television device 20. . The QR code 22 includes resource specifying information that specifies a resource for acquiring information from the user 32, and particularly includes in encoded form the URL (Uniform Resource Locator) of a survey site that conducts a survey for the user 32. The QR code 22 further includes the TVID of the television device 20 displaying the QR code 22 in encoded form. In particular, the URL included in the QR code 22 includes the TVID as an argument.

The questionnaire administered to users 32 is registered by advertiser 82 . For example, the advertiser 82 creates a questionnaire about the commercials he/she has posted. The advertiser 82 accesses the analysis server 70 from the advertiser terminal 80 and registers the created questionnaire. Additionally, the advertiser 82 sets conditions for implementing the questionnaire (target attributes, target programs/CMs, etc.).
Note that instead of the advertiser 82 directly registering the questionnaire and conditions, the service provider may register the questionnaire created by the advertiser 82 on the server.

The QR issuing server 10 generates a response that includes the QR code 22 when it is determined that the QR code 22 should be displayed, and generates a response that does not include anything or includes an NG message when it is determined that the QR code 22 is not to be displayed, and sends the response to the television device 20. Send.

If the response includes the QR code 22, the television device 20 displays the QR code 22 on the screen of the television device 20 along with the TV content being viewed or scheduled to be viewed. The user 32 uses the imaging function of the mobile terminal 30 to capture an image of the QR code 22 displayed on the screen of the television device 20 . The mobile terminal 30 requests the distribution server 60 to access the questionnaire site by inputting the URL indicated by the captured QR code 22 into the browser.

When the distribution server 60 receives an access specifying the URL, it acquires the attributes of the user 32 by inquiring the user 32 or from information about the user 32 that has already been registered. The distribution server 60 uses the acquired attributes to determine whether to provide the user 32 with the survey site requested for access. If it is determined that the distribution server 60 does not provide the information, it returns an error to the mobile terminal 30, or if an alternative questionnaire site is available, it provides the alternative questionnaire site. When it is determined that the distribution server 60 should provide the questionnaire site, the distribution server 60 provides the requested questionnaire site to the mobile terminal 30.
Note that by linking the information held by the distribution server 60 for determining user attributes to the QR issuing server 10 in advance, the QR issuing server 10 can use this information to determine whether or not to display a QR code. May be used.

The distribution server 60 collects the results of the questionnaire via the provided questionnaire site. The distribution server 60 transmits the TVID included in the QR code 22 and the results of the collected questionnaire to the analysis server 70. Users 32 who cooperate with the questionnaire are provided with rewards such as points immediately or at a later date.

The analysis server 70 separately receives the TVID and the viewing history associated with the TVID from the viewing data management server 50. The analysis server 70 compares the set of TVID and questionnaire result received from the distribution server 60 with the set of TVID and viewing history received from the viewing data management server 50. The analysis server 70 maintains and manages the results of questionnaires corresponding to previously broadcast TV content obtained as a result of the comparison.

The advertiser 82 accesses the analysis server 70 via the advertiser terminal 80. The analysis server 70 aggregates and analyzes the results of questionnaires corresponding to past commercials of the advertiser 82 and provides the analysis results to the advertiser terminal 80 in the form of a graph or the like. By looking at the analysis results, the advertiser 82 can measure the effectiveness of the posted commercials.

In this way, the research system 2 can directly survey viewers of a specific program or commercial. Furthermore, it is possible to reliably associate questionnaire responses with viewing history. Furthermore, it can be operated without personal information on the broadcasting station side.

The QR issuing server 10 includes a request receiving section 120, an output standard obtaining section 122, a viewer attribute obtaining section 124, an output determining section 126, a QR code transmitting section 128, and a TV device information holding section 130. . The distribution server 60 includes a user authentication section 602, a provision condition acquisition section 604, a pertinence determination section 606, a questionnaire provision section 608, and a result transmission section 610. The analysis server 70 includes a questionnaire registration section 702, an output standard registration section 704, a provision condition registration section 706, a questionnaire result reception section 708, a viewing history reception section 710, a comparison section 712, a display control section 714, It includes a questionnaire information holding section 716 and an analysis information holding section 718.

Each block shown in Figure 1 can be realized in terms of hardware by elements such as a computer CPU or mechanical devices, and in software by a computer program, etc., but here we will explain their cooperation. It depicts the functional blocks realized by Therefore, those skilled in the art who have been exposed to this specification will understand that these functional blocks can be realized in various ways by combining hardware and software.

FIG. 2 is a hardware configuration diagram of the QR issuing server 10 of FIG. 1. The viewing data management server 50, the distribution server 60, and the analysis server 70 may each have a hardware configuration similar to that shown in FIG. 2. The QR issuing server 10 includes a memory 102, a processor 104, a communication interface 106, a display 108, and an input interface 110. These elements are each connected to a bus 112 and communicate with each other via the bus 112.

Memory 102 is a storage area for storing data and programs. Data and programs may be stored permanently or temporarily in memory 102. The processor 104 implements various functions of the QR issuing server 10 by executing programs stored in the memory 102. The communication interface 106 is an interface for transmitting and receiving data to and from the outside of the QR issuing server 10. The communication interface 106 is connected to a network and exchanges data with the viewing data management server 50, the television device 20, and the analysis server 70 via the network. Display 108 is a device for displaying various information. The input interface 110 is a device for receiving input from the administrator of the research system 2. Note that if screen output is realized on an external terminal such as a PC via the communication interface 106 (network), the display 108 may not be provided.

FIG. 3 is a data structure diagram showing an example of the TV device information holding unit 130 of FIG. 1. The TV device information holding unit 130 holds the attributes of viewers of each television device 20 for each television device 20. Viewer attributes are estimated from the viewing history of each television device 20. The viewing data management server 50 may estimate the viewer's attributes from the viewing history and transmit them to the QR issuing server 10, and the QR issuing server 10 may register the attributes in the TV device information holding unit 130, or the QR issuing server 10 may estimate the viewer's attributes from the viewing history acquired from the viewing data management server 50 and register them in the TV device information holding unit 130.

The TV device information holding unit 130 stores the TV ID, the gender and age of the viewers of the television device 20 specified by the TV ID, the number of viewers, the preferred program genre, and the preferred channel. The time zone during the day when the television device 20 is most likely to be turned on is stored in association with the time zone. Note that when there are multiple viewers, the gender and age of the viewers may be maintained for each viewer. In this case, a plurality of pairs (gender, age) are associated with one TVID.

FIG. 4 is a data structure diagram showing an example of the questionnaire information holding unit 716 in FIG. 1. As shown in FIG. The questionnaire information holding unit 716 outputs the URL of the questionnaire site, the client ID which is information that identifies the client of the questionnaire (for example, the advertiser 82), the contents of the questionnaire, and the QR code 22 corresponding to the questionnaire site. The criteria, conditions for providing the questionnaire, and the maximum number of people who will conduct the questionnaire are associated and maintained.

The contents of the questionnaire can be set arbitrarily by the client. The content of the questionnaire may be, for example, to ask about the evaluation of the program or whether or not the sponsor intends to purchase the product. The contents of the questionnaire include, for example, text such as questions, illustrations, photographs, videos, and the like. The output criteria are conditions for narrowing down the TV content and television device 20 to which the QR code 22 is output. The output criteria includes a target content ID that specifies the content ID of the TV content for which the QR code 22 is output, and a target viewer attribute that specifies the attribute of the viewer for which the QR code 22 is output. . The target content ID corresponds to the narrowing-down conditions of the TV content, and the target viewer attribute corresponds to the narrowing-down conditions of (the viewers of) the television device 20. The provision conditions are conditions for narrowing down the users 32 to whom the questionnaire site is provided. The provision conditions specify the attributes of the user 32 to whom the questionnaire is provided. The maximum number of people may be arbitrarily set by the client, or may be limited based on remuneration, and in this case, it may be determined, for example, according to the source of remuneration. Alternatively, restrictions such as a maximum reward amount may or may not be set for the maximum number of people.

FIG. 5 is a data structure diagram showing an example of the analysis information holding unit 718 in FIG. 1. The analysis information holding unit 718 holds the content ID and the result of the questionnaire for the TV content specified by the content ID in association with each other. Although FIG. 5 corresponds to a case where the results of the questionnaire are held in an aggregated form, the present invention is not limited to this, and the results of the questionnaire may be held in a non-aggregated form. For example, the results of a questionnaire are retained in the form of raw data that is not aggregated. In this case, it becomes easier to perform various analyzes on the results of the questionnaire from various viewpoints.

Returning to FIG. 1, the request receiving unit 120 of the QR issuing server 10 sends a QR code request including the TV ID of the television device 20 and the content ID of the TV content viewable on the television device 20 to the television via the network. Receive from device 20.

The output standard acquisition unit 122 acquires the output standard from the questionnaire information holding unit 716 of the analysis server 70 via the network.

The viewer attribute acquisition unit 124 acquires the viewer attribute corresponding to the TVID included in the QR code request received by the request reception unit 120 from the TV device information storage unit 130.

The output determination unit 126 outputs the QR code 22 from the television device 20 in accordance with the output standard acquired by the output standard acquisition unit 122 based on the TVID and content ID included in the QR code request received by the request reception unit 120. Determine whether to output. If the TVID and content ID included in the QR code request satisfy the output criteria acquired by the output criteria acquisition unit 122, the output determination unit 126 determines to output the QR code 22 corresponding to the satisfied output criteria. . The output determination unit 126 determines not to output if any output criteria are not met.

More specifically, the output determination unit 126 identifies the target content ID that matches the content ID included in the QR code request, among the target content IDs of the output criteria. The output determination unit 126 compares the target viewer attribute corresponding to the specified target content ID with the viewer attribute acquired by the viewer attribute acquisition unit 124. If the acquired viewer attribute is or is included in the target viewer attribute, the output determination unit 126 determines to output the QR code 22 corresponding to the target viewer attribute. In other cases, the output determination unit 126 determines not to output.

In the examples shown in FIGS. 3 and 4, if the QR code request includes TVID "TA1" and content ID "KODOMO_1", the output determination unit 126 first determines the URL "http://xyz" by comparing it with the target content ID. /an003" entry. Next, the output determination unit 126 compares the target audience attribute “Number of people = 2 or more” of the entry with the attribute “Number of people = 2 to 3” of the entry of TV ID “TA1” in the TV device information holding unit 130. , it is determined that the latter is included in the former. As a result, the output determination unit 126 determines to output a QR code including the URL "http://xyz/an003".
In addition, if multiple entries match, the service provider may select and present one of them, or generate a questionnaire containing all matching entries and return the URL corresponding to the questionnaire. The service provider may select and adopt a desired method from among them.

Note that the output determination unit 126 refers to the maximum number of people in the questionnaire information holding unit 716, and if the number of people who answered the questionnaire has already reached the maximum number, it determines that the output will not be output even if the output criteria are met. Good too.

The QR code transmitting unit 128 generates a QR code to be output when the output determining unit 126 determines that the QR code is to be output. The QR code transmitting unit 128 acquires from the questionnaire information holding unit 716 the URL of the questionnaire site that corresponds to the output criteria satisfied by the TVID and content ID included in the QR code request. The QR code transmitter 128 generates a QR code including the acquired URL and the TVID included in the QR code request. In particular, the QR code transmitter 128 converts the acquired URL into a QR code by including the TVID as an argument. The QR code transmitter 128 transmits a response including the generated QR code to the television device 20 via the network.

When the output determination unit 126 determines that the QR code is not to be output, the QR code transmission unit 128 generates a response containing nothing or an NG message, and transmits it to the television device 20 . Note that in another embodiment, when it is determined that the QR code is to be output, the QR code transmitter 128 transmits the URL of the survey site to the television device 20, and the QR code transmitter 128 transmits the URL of the survey site to the television device 20, and the QR code transmitter 128 transmits the URL of the survey site to the television device 20, and the QR code transmitter 128 transmits the URL of the survey site to the television device 20, and the QR code transmitter 128 transmits the URL of the survey site to the television device 20. You may also generate a QR code.

When the QR code displayed on the screen of the television device 20 is read by the mobile terminal 30, the mobile terminal 30 accesses the survey site by inputting the URL (+TVID argument) included in the QR code into the browser. is requested from the distribution server 60. The URL (+TVID argument) included in the QR code is written in a format such as "http://xyz/an003?tvid=TA1", for example.
In addition, in order to display different questionnaire contents for multiple viewer attributes, it is possible to output a QR code for each viewer attribute. For example, a QR code for a woman in her 20s ("http:// xyz/an003?tvid=TA1?gender=f?gene=20"), QR code for a woman in her 30s ("http://xyz/an003?tvid=TA1?gender=f?gene=30"), 20s QR code for a man ("http://xyz/an003?tvid=TA1?gender=m?gene=20"), QR code for a man in his 30s ("http://xyz/an003?tvid=TA1?gender= f?gene=30'').

The user authentication unit 602 of the distribution server 60 receives an access request from the mobile terminal 30 that includes the URL included in the QR code sent by the QR issuing server 10 and the TVID specified by its argument. The user authentication unit 602 performs user authentication of the user 32 upon receiving the access request. User authentication section 602 returns an error to mobile terminal 30 if user authentication fails. When the user authentication is successful, the user authentication unit 602 acquires the attributes (eg, gender, age, etc.) of the authenticated user 32 if the user is registered and available.

The provision condition acquisition unit 604 acquires the provision condition corresponding to the URL included in the access request from the questionnaire information holding unit 716 of the analysis server 70 via the network.

The pertinence determination unit 606 determines whether the user 32 of the mobile terminal 30 satisfies the provision conditions acquired by the provision condition acquisition unit 604. If the attributes of the user 32 authenticated by the user authentication unit 602 have not been acquired, the relevance determination unit 606 provides the mobile terminal 30 with a screen for inquiring about the attributes of the user 32. The relevance determination unit 606 acquires the attributes of the user 32 through input on the screen. The relevance determination unit 606 compares the attributes of the provision target user specified by the provision conditions and the acquired attributes of the user 32. If the acquired attributes of the user 32 are or are included in the attributes of the provision target user, the relevance determination unit 606 determines that the user 32 satisfies the provision condition. In other cases, the pertinence determination unit 606 determines that the user 32 does not satisfy the provision conditions.

In the example of FIG. 4, if the access request includes the URL "http://xyz/an001", the provision condition acquisition unit 604 acquires the provision condition "Provision target user = female and in her 20s to 50s". . When the attributes of the authenticated user 32 are "female" and "30s", the pertinence determination unit 606 determines that the attributes "female" and "30s" of the user 32 meet the provision condition "Provision target user = female and in their 20s". It is determined that the person is included in the age range of 50 to 50. As a result, the pertinence determination unit 606 determines that the user 32 satisfies the provision conditions.

The questionnaire providing unit 608 provides the mobile terminal 30 with the questionnaire site specified by the URL included in the access request when the pertinence determining unit 606 determines that the provision conditions are satisfied. If the applicable determination unit 606 determines that the provision conditions are not met, the questionnaire providing unit 608 returns an error to the mobile terminal 30, or provides an alternative questionnaire site if one is available. .

The result transmitter 610 collects the results of the questionnaire via the questionnaire site provided by the questionnaire provider 608. The result transmitter 610 transmits the TVID specified by the URL argument included in the access request and the collected questionnaire results to the analysis server 70. The information transmitted by the result transmitter 610 has a format such as "TVID=TA1, Q1=YES, Q2=NO", for example.

The questionnaire registration unit 702 of the analysis server 70 accepts questionnaire registration from a questionnaire requester's terminal (for example, the advertiser terminal 80 of the advertiser 82). The questionnaire registration unit 702 provides a predetermined questionnaire registration interface (not shown) to the advertiser terminal 80, obtains the contents of the questionnaire via the interface, and stores the obtained questionnaire contents with the client ID and the newly generated URL. The information is registered in the questionnaire information holding unit 716 in association with each other.

The output criteria registration unit 704 accepts registration of the output criteria for the questionnaire registered in the questionnaire registration unit 702 from the terminal of the questionnaire requester. The output criteria registration unit 704 registers the output criteria specified by the client in the questionnaire information storage unit 716.

The provision condition registration unit 706 receives registration of the questionnaire provision conditions registered in the questionnaire registration unit 702 from the terminal of the questionnaire requester. The provision condition registration unit 706 registers the provision conditions specified by the client in the questionnaire information holding unit 716.

The viewing history receiving unit 710 receives the viewing history for each TVID from the viewing data management server 50 via the network.

The questionnaire result receiving unit 708 receives the questionnaire results collected from the user 32 via the questionnaire site provided to the mobile terminal 30 and the TVID of the television device 20 on which the QR code containing the URL of the questionnaire site is displayed. , is received from the result transmitter 610.

The matching unit 712 compares the set of the questionnaire result and TVID received by the questionnaire result receiving unit 708 with the set of TVID and viewing history received by the viewing history receiving unit 710, thereby determining the result of the questionnaire. The results are associated with TV content broadcast in the past. The matching unit 712 registers the results of the questionnaire associated with the TV content in the analysis information holding unit 718. The matching unit 712 searches the viewing history of the TVID received by the questionnaire result receiving unit 708 using the time when the questionnaire result receiving unit 708 received the questionnaire result as a key, and identifies the TV content that was being viewed at that time. . The matching unit 712 registers the content ID of the specified TV content and the questionnaire result received by the questionnaire result receiving unit 708 in the analysis information holding unit 718 in association with each other. Alternatively, instead of the time when the questionnaire result receiving unit 708 received the questionnaire results, the time when the QR code was generated, the time when it was displayed on the television device 20, the time when the mobile terminal 30 inputted the URL into the browser, etc. may be used.
Note that in the case where a questionnaire is distributed for specific TV content, if information on which questionnaire has been answered is known, it is possible to determine the viewing target. Therefore, in this case, it is not necessary to estimate the viewing target based on the above-mentioned time.

In response to a display request from a questionnaire requester's terminal (for example, advertiser terminal 80), display control section 714 generates an analysis screen by referring to analysis information holding section 718, and displays it on the requesting terminal. provide.

FIG. 6 is a representative screen diagram of a television screen displayed on the television device 20. The television screen has a TV content area 202 where TV content received via terrestrial digital broadcasting is displayed, and a control information area 204 where control information is displayed. The QR code 22 is displayed in the control information area 204. In another example, QR code 22 may be displayed in TV content area 202, in which case control information area 204 may not be displayed.

FIG. 7 is a screen transition diagram of the questionnaire site displayed on the display of the mobile terminal 30. In the example of FIG. 7, the questionnaire site is configured in stages. If the user authentication of the user 32 is successful and it is determined that the user 32 satisfies the provision conditions, a first stage questionnaire 302 is displayed on the display of the mobile terminal 30. The first stage questionnaire 302 includes several questions about a given program. In this case, the output standard of the first stage questionnaire 302 includes the content ID of the program as the target content ID. Therefore, a QR code containing a URL that specifies the site for the first stage questionnaire 302 is displayed on the screen of the television device that is broadcasting the program.

When the user taps the forward button 306 in the first stage questionnaire 302, a second stage questionnaire 304 is displayed on the display of the mobile terminal 30. The second stage questionnaire 304 includes several questions regarding Product A of Company XX, which is advertised in a commercial aired during the program.

In another example, the second stage questionnaire 304 may be displayed on the display of the mobile terminal 30 by the mobile terminal 30 reading a corresponding QR code, instead of transitioning from the first stage questionnaire 302. In this case, the output criteria for the second stage questionnaire 304 includes the content ID of the commercial for product A of company XX as the target content ID. Therefore, a QR code containing a URL that specifies the site of the second stage questionnaire 304 is displayed on the screen of the television device that broadcasts the commercial.

Various variations on the design of the questionnaire are possible. For example, a terms of use screen such as opt-in/opt-out may be included. Alternatively, questionnaire selection conditions may be used instead of provision conditions. That is, different survey sites may be selected and provided depending on user attributes. For example, questionnaire A may be provided to men, and questionnaire B may be provided to women. Alternatively, if the user does not meet the provision conditions, another survey site with a lower reward may be provided. That is, if you specify the target group based on the provision conditions and want to get responses from users who are not the target group, you may prepare another survey site with a lower reward and provide it to the users who are not the target group.

FIG. 8 is a representative screen diagram of the analysis screen 310 displayed on the display of the questionnaire requester's terminal. The analysis screen 310 shows the results of aggregating the answers to the questionnaire into segments based on actual TV viewing conditions. By viewing this analysis screen 310, the client can quickly measure the effectiveness of program provision and commercial placement. The analysis screen 310 includes a segment-specific purchase intention display area 312, a segment-specific purchase experience display area 314, and a segment-specific NPS (Net Promoter Score) display area 316.

Segments based on actual program/CM viewing conditions on the analysis screen 310 are generated based on viewing data. In another example, the total viewing time of the program (eg, "1/3 or more of the broadcast time") or the number of times a commercial is touched (frequency) may be counted. Further, regarding the standard questions of the questionnaire, the aggregation, graph generation, and sharing of the results to the client (sponsor) may be automated. In this case, the client can quickly implement measures based on the advertising effectiveness measurement results.

In the embodiments described above, examples of the holding unit are a main storage device (eg, memory system) and an auxiliary storage device/storage (eg, HDD/SSD). Further, based on the description of this specification, each part may be a CPU (not shown), an installed application program module, a system program module, or a main memory that temporarily stores the contents of data read from an auxiliary storage device. Those skilled in the art who have been exposed to this specification will understand that this can be realized by a device or the like.

According to the research system 2 according to the present embodiment, it is possible to create new value using an analysis method that has three points: data scale, speed, and accuracy. That is, with the research system 2 according to the present embodiment, it is possible to reach virtually any viewer watching a television device, and to conduct a questionnaire on the spot via a QR code. Therefore, it is possible to perform on-TV research on viewers with a large number of samples to be analyzed, fast analysis, and highly accurate viewer understanding.

Furthermore, in the research system 2 according to the present embodiment, the QR codes 22 can be issued in the QR issuing server 10. By appropriately setting output standards and/or provision conditions, the questionnaire requester can provide the questionnaire to viewers belonging to a desired target segment.

The configuration and operation of the research system 2 according to the embodiment have been described above. This embodiment is merely an example, and those skilled in the art will understand that various modifications can be made to the combinations of each component and each process, and that such modifications are also within the scope of the present invention.

In the embodiment, a case has been described in which a URL of a questionnaire site having a TVID as an argument is included in a QR code, but the present invention is not limited to this. For example, instead of presenting it as an image called a QR code, it may be presented as numerical values or text information (such as at which coordinates a black cell should be displayed). Alternatively, for example, the URL of the questionnaire site having the TVID as an argument may be displayed in plain text on the screen of the television device 20. In this case, a shortened URL may be used, and the shortened URL may be displayed as a telop. The user 32 manually inputs the (shortened) URL displayed on the screen into the browser of the mobile terminal 30.

Alternatively, the URL of the survey site with the TVID as an argument may be sent from the television device 20 to the mobile terminal 30 using a wireless communication technology such as WiFi, Bluetooth (registered trademark), or infrared communication, or a voice communication technology such as an audio code. You may.

In the embodiment, a case has been described in which the QR code 22 is displayed on the screen of the television device 20, but the present invention is not limited to this. For example, if the TVID and user ID are associated in the QR issuing server 10, the QR issuing server 10 may transmit the URL of the questionnaire site to the mobile terminal 30 via the network. In this case, the URL of the survey site may be provided in the form of a push notification to the mobile terminal 30.

In the embodiment, a case has been described in which the attributes of the viewer are estimated from the viewing history and it is determined whether or not to output the QR code based on this attribute, but the present invention is not limited to this. It may also be determined whether or not to output the QR code. For example, it may be determined that a QR code should be output if a specific program is included in the viewing history.

In the embodiment, a case has been described in which the television device 20 generates a QR code request including the TVID and content ID and transmits it to the QR issuing server 10, but the present invention is not limited to this. The request only needs to include content information regarding TV content that can be viewed on the television device 20. For example, if the QR issuing server 10 has a program guide, the request from the television device 20 includes content information regarding the TV content that can be viewed on the television device 20. and the time period thereof.

In the embodiment, the case where the resource specifying information is a URL has been described, but the present invention is not limited to this. For example, if a native application for a questionnaire is installed on the mobile terminal 30, the native application can be started as the resource specifying information. A code may be adopted to do so.

In the embodiment, a case has been described in which a questionnaire is adopted as a method for acquiring information from users, but the present invention is not limited to this, and any information acquisition means may be used.

In the embodiment, a case has been described in which the advertiser 82 measures the effectiveness of an advertisement through a questionnaire, but the present invention is not limited to this. For example, a program producer may conduct a questionnaire to collect opinions about his/her own program. However, broadcast stations and their related parties may conduct questionnaires to gather reputations for each program.

In the embodiment, the QR issuing server 10, the viewing data management server 50, the distribution server 60, and the analysis server 70 have been described as being separate devices, but the present invention is not limited to this, and for example, any one of these four servers can be used. Two or more functions may be realized by one server. For example, all functions of the QR issuing server 10, the distribution server 60, and the analysis server 70 may be realized by one server. Alternatively, conversely, a server configuration may be adopted in which the functions of each of the four servers are further subdivided.

2 research system, 10 QR issuing server, 20 television device, 30 mobile terminal, 50 viewing data management server, 60 distribution server, 70 analysis server.

Claims (5)

means for receiving a television ID that identifies the television device and content information regarding content that can be viewed on the television device from the television device via a network;
means for determining whether or not to output resource identification information from the television device according to a predetermined standard based on the received television ID and content information;
means for transmitting resource identification information to the television device via the network when it is determined to output the resource;
The resource specifying information is an issuing server that specifies a resource for acquiring information from a user and includes a television ID that specifies the television device to which the resource specifying information is transmitted . further comprising means for acquiring conditions for narrowing down content and television devices to which the resource identification information is output;
2. The method according to claim 1, wherein the determining means determines to output the resource specifying information corresponding to the condition when the television ID and content information received by the receiving means satisfy the condition acquired by the acquiring means. Publishing server listed. The conditions for narrowing down the television devices include specifying attributes of viewers of the television devices,
The issuing server further includes means for acquiring attributes of the viewer of the television device specified by the received television ID,
3. The publishing server according to claim 2, wherein the determining means determines to output the corresponding resource specifying information when the acquired attribute of the viewer is a specified attribute or is included therein. means for receiving resource identification information transmitted by the publishing server according to any one of claims 1 to 3 via a television device and a user terminal;
means for acquiring conditions for narrowing down users to whom the resource specified by the received resource identification information is to be provided;
A distribution server comprising: means for providing the terminal with a resource specified by the received resource specifying information when the user of the terminal satisfies the condition acquired by the acquiring means. The distribution server according to claim 4 transmits the information acquired from the user via the resource provided to the terminal and the television ID of the television device to which the resource specifying information specifying the resource is output. a means for receiving;
means for associating and acquiring a television ID and a history of content viewed on a television device specified by the television ID;
means for associating the information acquired from the user with content broadcast in the past by comparing a pair of information acquired from the user and a television ID with a pair of television ID and history; An analysis server equipped with

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