KR20150032450A - Advertisement and Research Servise System and Method Using TV Coupled With Smart Phone - Google Patents

Advertisement and Research Servise System and Method Using TV Coupled With Smart Phone Download PDF

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KR20150032450A
KR20150032450A KR20130162709A KR20130162709A KR20150032450A KR 20150032450 A KR20150032450 A KR 20150032450A KR 20130162709 A KR20130162709 A KR 20130162709A KR 20130162709 A KR20130162709 A KR 20130162709A KR 20150032450 A KR20150032450 A KR 20150032450A
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image
advertisement
questionnaire
viewer
providing
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KR20130162709A
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Korean (ko)
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김성진
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주식회사 아이포커스온
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting

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  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Signal Processing (AREA)
  • Economics (AREA)
  • Multimedia (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a system and method for interfacing with a TV-smart phone, including an image providing unit for providing an image of an advertisement / questionnaire to be exposed on a TV screen, a viewer's participation signal for the image, From a set-top box of the TV, a message transmission unit for providing a message related to the image to a smart device of a viewer who has input the participation signal, and a response reception unit for receiving a response of the viewer to the message And can collect and report the responses of the viewer to the advertisement / questionnaire effectively.

Description

TECHNICAL FIELD [0001] The present invention relates to a system and a method for providing a TV-

The present invention relates to an advertising / survey service system and method. More particularly, the present invention relates to a system and a method for providing an advertisement / questionnaire service in cooperation with a TV and a smartphone.

The survey was an investigation to obtain statistical data on a specific problem or object, including a paper survey, which is usually done offline, and a telephone survey method, which conducts a questionnaire to the recipient by telephone.

However, this traditional survey method requires a lot of manpower for the survey, and it takes much time to obtain the results, which causes many problems in cost and time.

These survey methods have been solved by using the Internet and smart phones, or by using the smart phone. As a result, the problems that require a lot of manpower for the survey have been solved.

However, there are still many difficulties to investigate the immediate reaction of viewers to broadcasts.

In addition, since each questionnaire is conducted by each research company and the points provided to the users responding to the questionnaire are individually managed, the compensation to be provided by responding to the questionnaire is not useful to users and does not lead to active participation. to be.

Korean Patent Publication No. 10-2002-0038255 (published May 23, 2002)

SUMMARY OF THE INVENTION It is an object of the present invention to provide a TV-smartphone interoperable advertising / survey service system and method.

It is another object of the present invention to provide a system and method for an advertisement / questionnaire service that can investigate the immediate reaction of viewers to broadcasts and the like.

It is yet another object of the present invention to provide a system and method for advertising / survey service capable of respondent targeting.

Yet another object of the present invention is to provide a system and method for an advertisement / questionnaire service which can effectively display an advertisement / questionnaire image on a broadcast screen.

Another object of the present invention is to provide an advertisement / questionnaire service system and method that can provide a survey result from a respondent to a customer in a short time.

Another object of the present invention is to provide a system and method for an advertisement / questionnaire service which can cause active participation of viewers in a survey.

In order to attain the above object, the present invention can be achieved by a system and method for an advertisement / questionnaire service according to the present invention.

The TV-smart phone interactive advertisement / questionnaire service system according to an embodiment of the present invention includes an image providing unit for providing an image of an advertisement / questionnaire to be exposed on a TV screen, a viewer's participation signal for the image, A message transmission unit for providing a message related to the image to a smart device of a viewer who has input the participation signal, and a response reception unit for receiving a response of the viewer to the message .

According to an embodiment of the present invention, the TV-smartphone interoperable advertisement / questionnaire service system may further include a member information database for storing member information. In this case, when the participation signal receiver receives the participation signal, A settop box to which a subscriber has transmitted a signal, searches the subscriber information database for phone number information of a smart device that has been already registered, and provides the settop box to the settop box, And if there is a newly input telephone number, the information of the set-top box and the newly input telephone number are associated with each other and stored in the member information database.

In addition, according to an embodiment of the present invention, a TV-smartphone interworking advertisement / questionnaire service system sets a stable region in which an advertisement / questionnaire image is exposed on a TV screen, And an image position control unit.

The image position control unit can control the image to be exposed in an area where the main screen of the broadcasting being broadcasted on the TV is not covered by using the coordinate values of the TV screen and use two or more images having different sizes for the same advertisement / It is possible to control the image to be exposed in an area that does not cover the main screen of the broadcast airing on the TV.

In addition, according to an embodiment of the present invention, a TV-smart phone interlinked advertisement / questionnaire service system may include an advertisement / questionnaire service system in which a viewer who views the advertisement / questionnaire image using a type of advertisement / questionnaire, And a matching unit that targets the target.

The message may include a URL address for an advertisement / questionnaire, and a TV-smartphone interoperable advertisement / questionnaire service system according to an embodiment of the present invention may provide a point to the viewer when the URL address is clicked And may further include a settlement section.

In addition, when a virtual channel selection signal is received instead of the telephone number of the smart device in the participation signal receiving unit, the message transmission unit may provide the message to the virtual channel of the TV, and the responses of the viewers received in the response reception unit are collected And a processing report unit reporting the processed data.

If the image for the advertisement / questionnaire is an image for an advertisement / questionnaire related to a specific broadcast, the process report unit may output only the answer received within a predetermined time from the time when the image is exposed, Collected, processed and reported.

A method for providing a TV-smartphone interoperable advertisement / questionnaire service according to an exemplary embodiment of the present invention includes providing an image of an advertisement / questionnaire to be exposed on a TV screen, A message transmission step of providing a message related to the image to the smart device of the viewer who has input the participation signal, and a response reception step of receiving the response of the viewer to the message .

The present invention can investigate the immediate reaction of viewers to advertisements, broadcasting, etc. by conducting surveys in conjunction with a TV and a smartphone, and can provide the result to a customer in a short time, / It has the effect of providing survey service system.

Also, it has an effect of providing an advertisement / questionnaire service system capable of responding to advertisements / questionnaires and effectively displaying advertising / questionnaire images on a broadcasting screen.

In addition, the advertisement / questionnaire service system and method according to the present invention can investigate the customer response by advertisement in real time, expand opportunities for finding new businesses, and can promote the company in terms of corporate customers, and respond to broadcast companies, It is possible to provide benefits to all viewers who are watching TV.

FIG. 1 is a block diagram of an overall survey service system including a survey system according to the present invention.
FIG. 2 is a detailed view of the P portion of FIG.
FIG. 3 is a system configuration diagram of an advertisement / questionnaire service system according to the first embodiment of the present invention.
FIG. 4 is a view showing an image of an advertisement / questionnaire exposed on a TV screen.
FIG. 5 is a diagram showing that an image for an advertisement / questionnaire can be composed of animation.
FIG. 6 is a view showing a screen for requesting a viewer participating in an advertisement / questionnaire to input a phone number of a smart device.
7 is a diagram showing an exemplary message provided by the message transmission unit.
FIG. 8 is a system configuration diagram of an advertisement / questionnaire service system according to a second embodiment of the present invention; FIG.
FIG. 9 is a view showing a screen requesting input of a phone number of a viewer smart device for joining a membership.
Figures 10a through 10c show an exemplary message for subscription.
FIG. 11 is a view showing a screen for providing a telephone number of a registered smart device.
12 is a system configuration diagram of an advertisement / questionnaire service system according to a third embodiment of the present invention.
FIG. 13 is a view showing a safe area. FIG.
FIG. 14 is a diagram showing a method of adjusting the position of an advertisement / question image on a TV screen using coordinate values. FIG.
FIG. 15 is a view showing an exemplary screen in which an image is exposed in an area not covering a main screen.
FIG. 16 is a view showing that an image is exposed without using a main screen by using an image having a different size.
FIG. 17 is a system configuration diagram of an advertisement / questionnaire service system according to a fourth embodiment of the present invention; FIG.
FIG. 18 is a view showing an exemplary screen in which an image is exposed by targeting a viewer according to a type of broadcast.
FIG. 19 is a system configuration diagram of an advertisement / questionnaire service system according to a fifth embodiment of the present invention; FIG.
FIG. 20 is a diagram showing an exemplary price paid in response to an advertisement / questionnaire response by an advertisement / questionnaire service system according to an embodiment of the present invention; FIG.
FIG. 21 is a diagram showing survey execution and paying relationship using an advertisement / questionnaire service system according to an embodiment of the present invention; FIG.
FIG. 22 is a system configuration diagram of an advertisement / questionnaire service system according to a sixth embodiment of the present invention; FIG.
FIG. 23 is a diagram showing a procedure from a survey request to a result confirmation using the advertisement / questionnaire service system according to the present invention. FIG.

The present invention relates to an advertisement / survey service system linked to a TV-smart phone, which exposes an image of an advertisement / questionnaire to a TV screen, transmits a message related to the advertisement / question to a viewer's smartphone responding thereto, And provides an effective advertising / questioning method and means by receiving an answer.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a TV-smartphone interworking advertisement / questionnaire service according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an overall system including an advertisement / questionnaire service system according to the present invention.

As shown in FIG. 1, companies (A) who want to conduct a survey can refer to a research company (B) or directly use the TV-smartphone interlinked advertisement / questionnaire service system according to the present invention.

2, the advertisement / questionnaire server system 100 according to an exemplary embodiment of the present invention may include an advertisement / questionnaire server 100 according to an exemplary embodiment of the present invention. Referring to FIG. 2, If there is an advertisement / questionnaire case from the customer, the system notifies the associated TV server system 200 of information related thereto (①). In the TV server system, a broadcast such as an advertisement or a drama associated with the survey is displayed to the viewer (2), an image informing that there is an advertisement / question related to the broadcast is displayed on a part of the screen.

Viewers who have confirmed this are informed that they are willing to participate in the survey by pressing a remote control (500, a smartphone with a remote control function) button (for example, OK or OK button) The set-top box (in the present invention, not only the external set-top box connected to the TV but also the other set-top box having the communication function such as the TV having the set-top box function) To the advertisement / questionnaire server system 100 according to an embodiment of the present invention (4).

The advertisement / questionnaire server system 100 receiving the participation signal from the set-top box transmits (5) a message for surveying to the smart device 400 of the viewer. In order to transmit the questionnaire message to the smart device of the viewer, the phone number of the smart device of the viewer is input in the step (3).

At this time, in the case of a viewer who is a member of the advertisement / questionnaire server system according to the embodiment of the present invention, an ID instead of a telephone number can be input. In step 4, the set-top box stores a viewer's smartphone number, It is necessary to notify the questionnaire server system.

Alternatively, the method may include receiving a phone number of the smart device between steps (4) and (5). At this time, the advertisement / questionnaire server system (100) If so, you can provide this so that the user can select one of the phone numbers provided or enter a new phone number.

In addition, in order to confirm whether the questionnaire that a viewer wants to participate in is a questionnaire about a broadcast, the advertisement / questionnaire server system may be notified of an identifier for identifying a questionnaire or an identifier for identifying a broadcast in step (4) The advertisement / questionnaire server system receiving the information transmits the advertisement / questionnaire or the advertisement / questionnaire message related to the broadcast to the viewer's smartphone.

The survey server system according to an embodiment of the present invention processes the answer information of the questionnaire survey received from the viewer and transmits the answer information to the customer A or B ) To report the results.

The TV-smartphone interworking advertisement / questionnaire service system according to an embodiment of the present invention may be configured to display a predetermined time period (for example, Restrictions may be used to effectively investigate immediate viewer responses to broadcasts.

The configuration and function of the TV-smartphone interactive advertisement / questionnaire service system according to the present invention for providing the above services will be described in more detail with reference to various embodiments.

Prior to the description, the same components as those of the various embodiments will be denoted by the same reference numerals and will be described in the first embodiment. In the other embodiments, configurations different from those of the first embodiment will be described.

FIG. 3 is a block diagram of a TV-smartphone interworking advertisement / questionnaire service system 1000 according to a first embodiment of the present invention.

As shown in FIG. 3, the TV / smart phone interactive advertisement / questionnaire service system according to the present invention can be implemented as one system. As shown in FIGS. 1 and 2, ), SK (broadband), etc., the TV server system 200 of the IPTV provider exposes the image of the advertisement / questionnaire to the TV broadcast screen, separately constructs the questionnaire server system 100, And may be divided into two or more systems according to their functions.

As shown in FIG. 3, the TV-smartphone interworking advertisement / questionnaire service system 1000 according to the first embodiment of the present invention includes an image providing unit 10, a participating signal receiving unit 20, a message transmitting unit 30), and a response reception unit (40).

The image providing unit 10 stores information about an image of an advertisement / questionnaire and provides a stored image to be exposed on a TV screen. At this time, the image providing unit 10 may be provided to expose an image on the TV screen according to the system configuration. Alternatively, an image may be provided through the system for providing a broadcast, such as the TV server system 200 of FIGS. Or may be provided to a TV server system.

The image information on the advertisement / questionnaire stored in the image providing unit 10 may be produced by the entity providing the advertisement / questionnaire service according to the present invention or may be produced by the companies A and B And stored. At this time, a unique image number may be assigned to each image so as to provide a message related to the image when receiving a future participation signal, and may be stored together. If there is a specific broadcast image information to be exposed, the corresponding broadcast information (broadcast category, Broadcast time, channel information, etc.).

The image for the advertisement / question provided by the image providing unit 10 is exposed to a part of the broadcast screen as shown in FIG. In this case, the image may be provided not only as a still image but also as an animation of an image indicating that points are accumulated when a question is answered according to the questionnaire as shown in FIGS. 5 (a) to 5 (f).

The viewer can see the exposed image and input the participation signal by pressing the remote controller, and the input participation signal is received by the set-top box by the participation signal receiving unit 20. [ 6, the user inputs his / her own smart phone number, and the set-top box transmits the phone number input by the user to the participating signal receiving unit 20.

The message transmitting unit 30 provides a message related to the image exposed by the smart device of the viewer using the phone number inputted to the participating signal receiving unit as described above. When the viewer receiving the message answers the questionnaire or watches the advertisement The response is received by the response reception unit 40 and the result is reported to the customer.

The unique image number of the image may be included in the participation signal, and the message transmission unit may identify the unique image number and provide a message related to the exposed image to the smart device of the viewer.

As shown in FIG. 7, the advertisement / questionnaire service using the system according to the present invention has an additional advertisement effect through a message since a part of a message provided to a smartphone can be assigned to a customer's advertisement area.

In addition, in the conventional advertisement / questionnaire using TV, some screens of the TV are hidden for a long time for advertisement / questionnaire, and only a limited space of the TV screen can be used for advertisement / questionnaire. The advertisement / questionnaire service system 1000 according to the present invention performs advertising / questionnaire in cooperation with a smart device, thereby solving the problem that a part of the screen of the TV is blocked for a long time, and a relatively detailed questionnaire of a plurality of questions is possible And because it uses smart devices that are easy to input, it has the merit of being able to use not only a multiple choice but also a question requiring a short answer or a long answer.

Also, as shown in FIG. 7 (b), the message provided by the system according to the present invention can be configured to include not only the advertisement or the question content but also a URL address for viewing the contents of the advertisement or the questionnaire .

In this case, the size of the message provided to viewers can be reduced. Also, the customers who request the advertisement or the questionnaire can easily generate the advertisement / questionnaire message by providing the URL address of the page on which the advertisement or questionnaire is provided, .

Although not shown in FIG. 6, it may be possible to select advertisement / survey participation in a virtual channel instead of inputting a smart device telephone number. If a viewer who can not use the smart device selects the virtual channel button instead of inputting the phone number of the smart device, the information is received by the participating signal receiving unit 20, and the message transmitting unit 30 transmits the corresponding The response reception unit 40 can receive the result of whether the viewer watched the advertisement through the virtual channel or the questionnaire answer inputted by the viewer.

FIG. 8 illustrates a TV-smartphone interworking advertisement / questionnaire service system 1100 according to a second embodiment of the present invention. The system 1100 according to the second embodiment of the present invention further includes the member information database 50 as compared to the system 1000 according to the first embodiment and the participation signal receiver 20 ' The information is used to provide stored phone number information.

The TV-smartphone interworking advertisement / questionnaire service system 1100 according to the second embodiment of the present invention allows a customer who uses a service provided by the system according to the present invention to register for membership, It is possible to make the advertisement / questionnaire image to be exposed only to specific viewers, and to provide various information to the customer when reporting the advertisement / questionnaire results.

As shown in FIG. 9, if the user is not an existing member, the subscription process for the smart card is requested along with a guide to the membership process.

When the viewer inputs the phone number of the smart device, the message transmission unit 30 transmits a message for joining the membership to the smart device of the input phone number. Membership is made by inputting information on the message screen as shown in FIGS. 10A to 10C, and this information is stored in the member information database 50. [

In addition, the member information database 50 may store set-top box information (unique ID, etc.) used by the member in association with the member information.

In this case, if the viewer inputs the participation signal by viewing the exposed advertisement / questionnaire image as shown in FIG. 4, the participation signal receiving unit 20 provides the telephone number list inputted through the corresponding set-top box as shown in FIG. 11, It is possible to provide a viewer's convenience in inputting a telephone number by selecting a telephone number of one of the lists or inputting a new telephone number.

At this time, if the viewer inputs a new phone number without selecting one of the provided phone numbers, the newly input phone number and the set-top box information are linked and stored in the member information database 50. If the newly input phone number If the phone number is not in the member information database, proceed with the membership process described above.

Even in a family using one TV or a set-top box, each family member can register for a service provided by the system according to the present invention by using his / her telephone number before using the service according to the present invention. In this case, the system according to the present invention can collect member information of each family using one TV, and can perform targeting advertisements / questionnaires using age, sex, occupation, education, etc. of members, It is possible to earn points according to participation of the questionnaire even when participating in the questionnaire at the home of the other person, so that the charged service such as paid VOD can be easily used later.

12 shows a TV-smartphone interworking advertisement / questionnaire service system 1200 according to a third embodiment of the present invention. The system 1200 according to the third embodiment of the present invention further includes an image position control unit 60 as compared with the system according to the first and second embodiments to effectively expose the advertisement / There is a difference. The function of the image position controller 60 will be described in detail as follows.

The advertisement / questionnaire image exposed on the TV screen may not be exposed part of the image depending on the TV used by the viewer. Therefore, the image position controller 60 of the system according to the third embodiment of the present invention sets a safe area in which all the advertisement / questionnaire images can be exposed regardless of the TV specification used by viewers as shown in FIG. 13, So that the advertisement / questionnaire image provided by the system is placed in the safe area.

Also, it is possible to control the advertisement / survey image to be exposed at any position using the coordinate values on the TV screen.

More specifically, as shown in FIG. 14, the two-dimensional coordinates of the screen are generated with one point (upper left corner in FIG. 15) of the screen as the reference point (0. 0), and the size of the advertisement / So that it is possible to control the coordinates of the coordinates of one point (the upper left corner of the image in FIG. 15) of each image to be positioned so that the advertisement / question image is exposed on the desired TV screen.

At this time, it is preferable to control the advertisement / questionnaire image so that the main screen of the broadcast is not blocked as shown in Figs. 15 (a) and 15 (b) using the screen information of the broadcast currently being broadcast.

Also, as shown in FIG. 16, the advertisement / question image may be controlled so as not to cover the main screen of the broadcast currently being broadcasted by using two or more advertisement / question images having different sizes for the same advertisement / questionnaire.

FIG. 17 shows a TV-smartphone interworking advertisement / questionnaire service system 1300 according to a fourth embodiment of the present invention. The system 1300 according to the fourth embodiment of the present invention further includes a matching unit 70 as compared with the system according to the first to third embodiments, .

That is, the matching unit 70 can use the broadcast information to conduct a questionnaire related to the currently broadcasted CF as shown in FIG. 18 (a) You can expose subscribed ads for paid cartoon channels to viewers who are watching.

Also, the matching unit 70 may expose the advertisement / questionnaire image only to the subscribers of the specific region, age, etc. using the information of the member information database 50, so that a more efficient advertisement / questionnaire service can be provided.

FIG. 19 shows a TV-smartphone interlocked advertisement / questionnaire service system 1400 according to a fifth embodiment of the present invention. The system 1400 according to the fifth embodiment of the present invention further includes the settlement unit 80 as compared to the system according to the first to fourth embodiments, so that it is possible to effectively provide compensation to viewers responding to advertisements / There is a difference.

As shown in FIG. 20, the customer can instantly investigate the viewer's reaction to the broadcast or provide the advertisement by using the advertisement / questionnaire service system according to the present invention. The user can use the contents such as pay-per-view video (VOD) that he / she wants to watch by using points.

In particular, as shown in FIG. 1, since it is an integrated questionnaire service rather than an individual research company, points are managed separately for existing research companies. Unlike the case where most points are neglected or utilized, The number of respondents to the questionnaire.

As shown in FIG. 21, the settlement unit 80 receives a price from the customer for performing the survey, pays the associated broadcasting company the cost associated with broadcasting, manages accumulated points for each customer, It is managed so that it can be used when using pay broadcast contents. Of course, point management may also be done in a broadcaster server system.

In this way, if the price of participating in the advertisement / questionnaire is provided as a point related to the TV, the viewer can feel free to watch the paid VOD that he / she wants to watch and the broadcasting company can increase the sales to the paid content. Gift certificates, coupons, etc. may be provided.

FIG. 22 shows a TV-smartphone interworking advertisement / questionnaire service system 1500 according to a sixth embodiment of the present invention. The system 1500 according to the sixth embodiment of the present invention further includes a process reporting unit 90 as compared to the system according to the first to fifth embodiments, so that the viewer's response to the advertisement / .

As shown in FIG. 23, customers easily input and send a questionnaire related to broadcasting through the web, and the system according to the present invention transmits the questionnaire to viewers who want to participate in the questionnaire, collects and processes the responses, By using this method, customers can receive survey results much faster than using conventional survey method.

The survey results can be provided in various forms such as PDF, xlsx, csv, as well as basic chart analysis on the web.

In particular, in the case of the offline search in the past, an average of one month was required to receive the results of the questionnaire requested by the customer, and at least one week was required even in the case of the online search, It is possible to provide a response within 3 hours.

Also, in order to effectively investigate the viewer's reaction immediately after watching a broadcast or an advertisement, a time limit such as processing a received reply within a predetermined time (for example, one hour or two hours) It is possible to effectively provide the audience with the immediate reaction of the viewer to the broadcast.

The advertisement / survey service system and method according to the present invention have been specifically described with reference to various embodiments. It should be understood, however, that the invention is not limited to these embodiments, but can be practiced with modification and alteration by those skilled in the art without departing from the spirit of the invention, and such modifications and variations are also intended to fall within the scope of the following claims .

10: image providing unit 20: participation signal receiving unit
30: message transmission unit 40: response reception unit
50: member information database 60: image position control unit
70: matching unit 80:
90: Process Reporting Unit 100: Advertisement / Questionnaire Server System
200: TV server system 300: TV (set-top box)
400: Smart device 500: Remote control

Claims (11)

An image providing unit for providing an image of an advertisement / questionnaire to be exposed on a TV screen;
A subscription signal receiver for receiving a viewer's participation signal for the image and a phone number of the viewer smart device from the set-top box of the TV;
A message transmission unit for providing a message related to the image to a smart device of a viewer who has input the participation signal; And
A response receiver for receiving the viewer's response to the message;
A smartphone-based interactive advertising / questionnaire service system.
The method according to claim 1,
Further comprising a member information database for storing member information,
Upon receiving the participation signal, the participation signal receiver searches the membership information database for phone number information of a smart device already registered through the set-top box, and provides the set-top box to the set-top box. One telephone number or a newly inputted telephone number,
Wherein the information of the set-top box and the newly input telephone number are associated with each other and stored in the member information database when the newly inputted telephone number is present.
The method according to claim 1,
Further comprising an image position control unit for setting a stable region in which the image is exposed on the TV screen and controlling the image to be exposed in the stable region. .
The method of claim 3,
Wherein the image position control unit controls the image to be exposed in an area where the main screen of the broadcast being broadcast on the TV is not covered using the coordinate values of the TV screen.
The method of claim 3,
Wherein the image position control unit controls the image to be exposed in an area where the main screen of the broadcasting being broadcast on the TV is not covered using two or more images having different sizes for the same advertisement / questionnaire. Advertising / survey service system.
The method according to claim 1,
Further comprising a matching unit for targeting a viewer who views the image by using information about a type of the advertisement / questionnaire and a broadcast to which the image is exposed.
The method according to claim 1,
Wherein the message further comprises a URL address for an advertisement / questionnaire, and a pointing unit for providing a point to the viewer when the URL address is clicked.
The method according to claim 1,
Wherein the message transmission unit provides the message to the virtual channel of the TV when the virtual channel selection signal is received instead of the telephone number of the smart device in the participation signal receiving unit. .
The method according to claim 1,
And a process reporting unit for collecting, processing, and reporting the answers of the viewers received at the response receiving unit.
10. The method of claim 9,
And the process report unit collects, processes, and reports only the answers received within a predetermined time from the time when the image is exposed or the time when the specific broadcast is broadcast TV-smartphone-linked advertising / questionnaire service system.
An image providing step of providing an image of an advertisement / questionnaire on a TV screen;
Receiving a participation signal of a viewer for the image and a telephone number of a viewer smart device from a set-top box of the TV;
A message transmission step of providing a message related to the image to a smart device of a viewer who has input the participation signal; And
A response receiving step of receiving the viewer's response to the message;
Providing a result of the received response to a third party;
A method for providing a service to a TV-smart phone linked advertisement / questionnaire service.
KR20130162709A 2013-09-16 2013-12-24 Advertisement and Research Servise System and Method Using TV Coupled With Smart Phone KR20150032450A (en)

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