KR20220063657A - Automated advertising service systems and methods over the network - Google Patents

Abstract

Disclosed are an automatic advertisement service system through a network and a method thereof. According to the present invention, when a user is connected through an advertisement viewing device such as a computer to apply for membership registration to view CF advertisements, the system assigns a member recognition code to an advertisement processing user and constructs a member information database by matching with the user's personal information input through an advertisement application device for each member identification code. When advertisement request data including the member recognition code is transmitted from the user's advertisement viewing device, the system searches the member information database based on the member identification code to find the user's personal information, searches an advertisement database on the basis of the user's personal information to find CF advertisements having the personal information and target information and transmit the CF advertisements to the advertisement application device. The advertisement application device broadcasts the provided CF advertisements according to viewing conditions set by the user. Accordingly, only specific CF advertisements according to a user are detected and transmitted, and thus customer targeting impossible on TV can be performed and the user can watch CF advertisements made of videos in a perfect picture quality regardless of the network speed.

Description

Automated advertising service systems and methods over the network }

The present invention relates to an advertisement service system and method through a network, and more particularly, to a TV

Advertisement of video CF (commercial film, hereinafter referred to as CF) that is being aired on the Internet through the Internet

It also relates to a system and method for providing the book to the general public.

In recent years, with the rapid increase in the spread of the Internet, people around the world

Information has been shared, and in proportion to this change, the trend of advertising using the Internet is rapidly increasing.

am.

As an advertisement technique through a network, the method of posting advertisements in the form of banners on web pages is mainly used.

A method of displaying an advertisement image on the initial booting screen that appears on the screen at the time of killing is used.

However, this method exposes advertisements only on the initial screen and the advertisement contents are only general image type advertisements.

There is a problem with exporting .

Another method is the data taken while moving from one site to another when using the Internet.

There is a way to display an ad at loading time. However, this method allows the user to access the Internet browser

It can be performed only while it is in use, and the advertisement exposure time may be shortened due to the long and short data loading time.

There are issues that are affected.

In order to achieve this technical problem, an advertisement service system through a network according to a feature of the present invention,

By providing a plurality of CF advertisement files to the advertisement viewing device of multiple users through the network, the advertisement viewing

In the advertisement service system that allows CF advertisements to be aired in the

an advertisement database in which target information of the corresponding advertisement is stored; The user's personal information from the advertisement application device

When information is input, the advertisement database is searched based on the personal information and matched with the personal information

and a processing device that selects a CF advertisement having target information and provides the selected CF advertisement to the advertisement requesting device.

The advertisement requesting device includes an advertisement request module for transmitting advertisement request data to the processing device, the processing device

An advertisement receiving module that receives CF advertisements transmitted from

an advertisement processing unit comprising an advertisement broadcasting module to be aired; and an advertisement storage unit for storing the received CF advertisement.

include

Therefore, the technical problem to be achieved by the present invention is to solve the disadvantages of the prior art,

Advertisement service system and method through network that provides CF advertisement of video to users

is intended to provide.

Another technical problem to be achieved by the present invention is to upload a large-sized video CF advertisement file to the user's terminal.

It is transmitted and stored, and the CF advertisement is displayed on the user's terminal according to the user's CF advertisement viewing conditions.

An object of the present invention is to provide an advertisement service system and a method for the same.

Another technical task to be achieved by the present invention is to give a unique recognition code to each user to provide

An object of the present invention is to provide an advertisement service system and method for selecting and providing only the most suitable CF advertisements.

On the other hand, the advertisement broadcasting module applies the received CF advertisement to the advertisement according to the viewing condition set by the user.

The advertisement is aired on the device, and in particular, when the viewing conditions are set in a time-interval manner, the advertisement is

When each of the CF advertisements stored in the storage are read and aired, and the viewing conditions are set in a cumulative inquiry method

CF advertisements stored in the advertisement storage unit are collectively aired according to the user's selection to start broadcasting.

In addition, the member data database in which the user's personal information is stored for each member identification code of the user

It may further include: In this case, the advertisement request module is powered on the advertisement viewing device or

B, it is possible to access the processing device through the network while the advertisement viewing device is in operation

When the program is started or the temporary cancellation mode is canceled, it contains the member identification code of the user.

provides advertisement request data to the processing device, wherein the processing device is included in the advertisement request data.

Search the member information database based on the existing member identification code to find the user's personal information

Next, a target matching the personal information by searching the advertisement database based on the personal information

Select information.

The advertisement airing module is a CF identification code for identifying the terminated CF advertisement when the airing of the CF advertisement is finished.

De, the user's member identification code and the termination information including the termination code indicating the end of the advertisement to the processing chapter

send to teeth And when the user clicks on the CF advertisement that is being aired, it is sent to the site that provided the CF advertisement.

It connects the Go application device, and the site connection code indicating whether the click is clicked, the member identification code of the user, and

Site connection information including a CF identification code for identifying the CF advertisement that was aired is transmitted to the processing device.

send.

Accordingly, the advertisement service system maintains a log database that stores the termination information and site connection information.

It may further include, the processing device based on the information stored in the log database

The user's advertisement viewing performance is calculated, and a portion of the advertisement cost is paid to the user according to the calculated advertisement viewing performance.

distribute

Here, the personal information and the target information include the user's gender, age, residence, occupation, and educational background.

According to another aspect of the present invention, an advertisement service method through a network includes a plurality of CF advertisement files and each advertisement file.

In response to the job, it connects to the network using the advertisement database in which the target information of the advertisement is stored.

In the advertisement service method for allowing CF advertisements to be aired on advertisement viewing devices of multiple users connected to each other, the

When a user accesses using the advertisement viewing device and inputs personal information,

Searching the advertisement database to find CF advertisements with target information matching the personal information

total; and providing the CF advertisement to the advertisement viewing device so that the CF advertisement is aired on the advertisement viewing device

steps to make it happen.

An advertisement service method through a network according to another feature of the present invention includes a plurality of CF advertisement files and an advertisement database in which target information of a corresponding advertisement is stored in correspondence to each advertisement file, and a member information is stored in the advertisement service method.

It is a network-connected system that includes a raw information database and a log database.

In the advertisement service method for allowing CF advertisements to be aired on advertisement viewing devices of multiple users, the user

When accessing through an existing advertisement viewing device and applying for membership registration for viewing CF advertisements, the

The identification code of the user is given through the advertisement application device for each member identification code and the original identification code is given.

storing enemy information in correspondence with the member information database; From the user's advertisement viewing device

When advertisement request data including a member identification code is transmitted, the member based on the member identification code

searching an information database to find the user's personal information; Based on the user's personal information

to search the advertisement database to find CF advertisements with target information matching the personal information

providing the advertisement application to the device; Termination according to the end of CF advertisement airing from the advertisement viewing device

When termination information including a code, an aired CF advertisement identification code, and a member identification code is transmitted, the termination information

storing in the log database; and termination information stored in the log database.

and calculating the performance of viewing the advertisement by the user based on the .

In this case, the advertisement viewing device is operated when the user applies power or the advertisement viewing device is operated.

In this state, a program that can connect to the processing device through the network is running, or a temporary solution

When the mode is released, the advertisement request data including the member identification code of the user is transmitted.

And the advertisement application device broadcasts the provided CF advertisement according to the viewing conditions set by the user, in particular,

If the viewing condition is set in the time interval method, the provided CF advertisement is aired at each set time,

When the viewing condition is set to the cumulative inquiry method, all CF advertisements provided are aired at once.

Hereinafter, whether a person of ordinary skill in the art to which the present invention can easily realize the present invention

A preferred embodiment will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram of an advertisement service system through a network according to an embodiment of the present invention.

1, in the advertisement service system through the network according to the embodiment of the present invention,

The advertisement processing server transmits the CF advertisement provided by the advertiser to the terminals of multiple users through the Internet.

It increases the advertising effect and has the following characteristics.

First, the CF advertisement is displayed on the screen of the user terminal regardless of whether the user uses the Internet.

The advertisement service system according to the present invention provides a CF advertisement to a user terminal through the Internet, and then

Regardless of whether the user is using the Internet, the CF advertisement is displayed and then ended. this practice

In the example, a number of CF advertisements are displayed individually for a certain period of time, or the user's choice

Depending on the work, they are all displayed at once.

Therefore, while the user is using the Internet through a web browser or using documents,

You will watch CF commercials while you are there.

Second, a CF advertisement is provided according to the characteristics of the user. The advertisement service system according to the present embodiment does not provide the CF advertisement to the user at random, but rather the user.

CF advertisements appropriate for the demographic characteristics of the

In addition, according to the exposure volume and exposure period of CF advertisements agreed in advance with advertisers,

Only CF advertisements suitable for these conditions are selected and provided to users.

Third, the user can select a point in time to view the CF advertisement.

In the advertisement service system according to this embodiment, the user sets to watch CF advertisements at regular time intervals.

If it is set, the received CF advertisement is automatically displayed when the time comes. In contrast, the user

If it is set to view CF advertisements at a desired time, manually, that is, according to the user's selection

A CF advertisement is displayed.

Fourth, the number of times a user views CF advertisements is measured, and advertisement expenses are distributed according to the number of times.

In the advertisement service system according to the present embodiment, when the user's CF advertisement viewing, that is, the CF advertisement display ends,

The user's terminal transmits information indicating whether the viewing has ended to the advertisement processing server, and the advertisement processing server

According to the information, the advertisement cost is allocated by measuring the number of times the user views the CF advertisement. Therefore, the user can use the Internet Bra

Even if you are not using Woozer, you can easily determine whether a user is watching a CF advertisement, so

Non-allocation is done correctly.

Fifth, in order to measure the number of times a user views CF advertisements, the advertisement processing server operates a separate client program.

RAM is provided to the user's terminal.

The client program is subject to the viewing conditions set by the user regardless of whether the user uses the Internet browser or not.

CF advertisements are displayed according to the

ball Therefore, the advertisement processing server uses the user's viewing performance even if the user does not connect through the Internet.

It can be measured as follows.

In this embodiment, the CF advertisement is not limited to just a video advertisement, but also includes a general still image advertisement.

do

Next, the structure of an advertisement service system through a network according to an embodiment of the present invention having these characteristics

and operation will be described.

Fig. 2 shows the structure of an advertisement service system through a network according to an embodiment of the present invention. As shown in the attached Fig. 2, the advertisement service system through a network according to an embodiment of the present invention is used

With its own terminal, that is, the advertisement viewing device 10 and the advertisement viewing device 10 through the Internet 20 (including the future network)

In addition to including the connected advertisement processing server 30, the advertisement processing server 30 is connected through the Internet 20.

It includes an advertisement providing server 40 that is connected.

The advertisement viewing device 10 is provided through a medium such as a dedicated line such as a wired/wireless LAN or a communication network provided by an ISP operator.

It is a terminal that can be connected to the Internet 20, and is a computer, a mobile communication terminal, a TV having an Internet connection function, etc.

A variety of communication devices may be used. The advertisement viewing device 10 is provided from the advertisement processing server 30

An advertisement processing unit 11 for processing a CF advertisement file, an advertisement storage unit 12 for storing the received CF advertisement file, and a time

and an input unit 13 for setting blue conditions.

Here, the advertisement processing unit 11 includes a plurality of CF advertisements provided from the advertisement processing server 30 for viewing.

It is implemented in the form of a CF client program consisting of modules 111 to 114, and is downloaded from the advertisement processing server 30

and installed in the advertisement viewing device 10 . The advertisement processing unit 11 makes an advertisement request requesting to provide a CF advertisement.

Module 111, an advertisement receiving module 112 for receiving a CF advertisement file provided from the advertisement processing server 30, advertisement

The advertisement broadcasting module 113 and advertisement viewing conditions that read and display the CF advertisement file stored in the storage unit 12

It consists of a driving module 114 that controls the on/off operation of the plurality of modules 11 to 14 according to the present invention.

The advertisement providing server 40 is a server operated by an advertiser, and is an advertisement viewing site accessed through the Internet 20 .

A number of CF advertisement files for making advertisements targeting the device 10 are provided to the advertisement processing server 30 .

all. The advertisement providing server 40 is composed of at least one or more.

The advertisement processing server 30 transmits the CF advertisement provided from the advertisement processing server 40 through the Internet 20 to view advertisements.

Data in which a plurality of pieces of information including CF advertisement files are stored as a server provided to the device 10

Based on the base 31 and this information, the CF advertisement file is transmitted to the advertisement viewing device 10 in real time, and the transmission result is

and a processing device 32 for recording the history of the fruit.

The database 31 is a member information database 311, a CF advertisement database 312 and a log database.

s 313 .

In the member information database 311, information of users who have signed up as members to watch CF advertisements, that is, gender,

Personal information such as age, educational background, place of residence, occupation, etc. is stored for each record, and in response to personal information,

The record of watching the CF advertisement by the member is stored.

In the advertisement database 312, the CF advertisement file provided from the advertiser, that is, the advertisement providing server 40, is stored.

and advertisement information corresponding to each advertisement file is stored. Advertising information includes the type of advertising contract, the number of advertisements

Contract information such as date and end date, total contract quantity, quantity processed so far, priority rate, and the corresponding CF advertisement

Target information such as gender, age, residence, occupation, and educational background indicating the target is included.

The URL (uniform resource location) of the advertisement providing server that provided Go is included.

In the log database 313 , log information of the advertisement viewing device 10 accessed through the Internet 20 is stored.

and the log information is a transmission result definition indicating the transmission result of the CF advertisement file provided to the advertisement viewing device 10 .

information, end information indicating completion of CF advertisement viewing of the advertisement viewing device 10, and the advertiser Psy of the advertisement viewing device 10

It includes site connection information indicating whether or not to access the website, and each piece of information is a CF provided by the advertisement viewing device 10 .

It includes the CF recognition code of the advertisement and the member identification code of the user, and in response to this code, a transmission completion code or

Transmission error code, broadcast end code, and site connection code are each optionally included.

Based on the various data stored in these databases 311 to 313, the advertisement viewing device 10 is

The processing unit 32 that transmits the CF advertisement file and analyzes the CF advertisement viewing operation of the advertisement viewing device 10 is a member, etc.

It includes a log unit 321 , an advertisement registration unit 322 , an advertisement transmission unit 323 , an advertisement logging unit 324 , and a text transmission unit 325 .

do

The member registration unit 321 is unique to a user who accesses the advertisement viewing device 10 and applies for membership registration.

By giving a member identification code and receiving the user's personal information from the advertisement viewing device 10, the member information data

The base 311 is built.

The advertisement registration unit 322 concludes an advertisement contract with the advertisement providing server 40 that requests advertisement mediation and provides CF light.

The advertisement database 312 is built according to the high file.

The advertisement transmission unit 323 analyzes the personal information of the advertisement viewing device 10 requesting to view the CF advertisement, and then a suitable CF light

Select and provide a high, and the advertisement logging unit 324 is a log according to the loading information provided from the advertisement viewing device (10).

The database 313 is built, and according to the loading information stored in the log database 313, the corresponding

Analyze the user's CF advertisement viewing performance. And the text transmission unit 325 is the user's CF advertisement situation or partnership

Breaking news provided by the media site is transmitted in real time, and such text transmission information is broadcast on advertisements.

This is done through the common gateway interface program included in the module 113 .

Next, the operation of the advertisement service system through the network according to the embodiment of the present invention having such a structure

Describe the work.

3a and 3b, CF advertisements are actually transmitted and aired in the advertisement service system according to the embodiment of the present invention.

The operation flow is shown sequentially.

First, the advertisement processing server 30 concludes a CF advertisement agency contract with the advertiser (S100).

When the advertiser connects through the advertisement providing server 40 , the advertisement registration unit 322 of the processing device 32 connects the advertiser and the advertisement

After signing an agency contract, a CF advertisement file is provided from the advertisement providing server 40 and advertisement data

It is stored in the base 312 .

According to the embodiment of the present invention as described above, the CF advertisement, which was only possible on TV, is displayed through the network of the user.

As it is provided through computers and mobile communication terminals, advertisers can expand the scope of CF advertisements in addition to TV.

there is.

In addition, the CF advertisement implemented in the present invention is the advertiser when the user clicks the screen while watching the CF advertisement.

By linking to the website of

In addition, the CF advertisement file is transmitted to the user's terminal in advance before the user watches the CF advertisement, and the user's

Because it is a method of operating the file stored in God's terminal, users can view CF advertisements in video format.

You can watch in perfect picture quality regardless of network speed.

In addition, in the present invention, by detecting and exporting only a specific CF advertisement according to the user, it was not possible in TV.

You can do customer-targeted advertising.

In addition, by distributing the advertising cost of the CF advertisement to the users who have watched the CF advertisement, the CF viewer pays for the advertisement cost.

to be a beneficiary.

In addition, the user must run a program (for example, a web browser) for network access in his/her terminal

Even if you don't do it, if you are connected to a network such as the Internet, you can watch CF advertisements even during normal computer work.

can

In addition, unlike CF advertisements on existing TVs, users who have viewed CF advertisements can know the identification code and viewing date and time.

Therefore, it is possible to analyze the advertising effect in various ways according to the demographic characteristics of the viewers and the time period by counting them.

Various modifications and implementations of the present invention are possible without departing from the scope of the claims set forth below.

When the advertisement contract is concluded, the period for which the CF advertisement will be displayed, that is, the contract type, is set, and the CF advertisement

Set whether or not to be provided for the target.

Here, the contract type is the advertisement viewing period, that is, the advertisement viewing of the CF advertisement provided from the advertisement providing server 40 .

By setting a period for providing the device 10, the CF advertisement requested for a certain period of time is displayed on the advertisement viewing device 10

Period-based type provided to users, the requested CF advertisement is advertised until the user watches the CF advertisement more than a certain number of times.

Exposure-based type provided to the viewing device 10, until the user clicks the CF advertisement a certain number of times (or CF

Until the site link button provided with the advertisement is clicked more than a certain number of times), the CF advertisement

It consists of a click amount standard type provided to the chi (10). And each CF advertisement is based on gender, age, place of residence, occupation,

It is provided by different targets depending on academic background, etc.

The advertisement registration unit 322 compares these contract information and target information to the corresponding CF advertisement file as follows.

It is stored in the advertisement database 312 in the form of a record consisting of a number of fields (S110).

It represents the number of impressions or clicks to measure the liver.

It indicates the number of times the user has viewed the CF ad so far.

Indicates the amount of clicks.

After receiving the CF advertisements from a plurality of advertisers in this way, the advertisement processing server 30 views the CF advertisements.

Register multiple users who wish to become members.

A user who wishes to view a CF advertisement uses a web browser, etc. to access the Internet 20 from the advertisement viewing device 10

After driving, if a URL for accessing the site of the advertisement processing server 30 is input, this URL information is

After being converted to HTTP (hypertext transfer protocol) and packetized, advertisement processing through the Internet 20

transmitted to the server 30 . Accordingly, the advertisement processing server 30 displays the web page corresponding to the URL information in the advertisement viewing page.

It is transmitted to the device 10, and the transmitted web page is converted into a window state on the screen of the advertisement viewing device 10 and displayed.

By being played, the user processes advertisements through the web page displayed on the screen of the advertisement viewing device 10 .

Various information provided by the server 30 is checked.

Here, "member registration" through the web page of the advertisement processing server 30, that is, the home page

,

"Advertising Agreement"

,

"Advertising line

A menu such as “tag” may be provided.

In order for the user to register as a member who can receive CF advertisements,

If you select the "Member Registration" menu,

After the member registration unit 321 of the device 32 gives the user a unique member identification code, the advertisement viewing device 10 is

Member information data by matching the user's personal information provided through the assigned member identification code

It is stored in the base 311 (S120 to S130).

The user's personal information is stored in the form of a record consisting of multiple fields as follows. In Table 1, the total contract volume is based on the amount of impressions or clicks.

It represents the number of impressions or clicks to measure the liver.

It indicates the number of times the user has viewed the CF ad so far.

Indicates the amount of clicks.

After receiving the CF advertisements from a plurality of advertisers in this way, the advertisement processing server 30 views the CF advertisements.

Register multiple users who wish to become members.

A user who wishes to view a CF advertisement uses a web browser, etc. to access the Internet 20 from the advertisement viewing device 10

After driving, if a URL for accessing the site of the advertisement processing server 30 is input, this URL information is

After being converted to HTTP (hypertext transfer protocol) and packetized, advertisement processing through the Internet 20

transmitted to the server 30 . Accordingly, the advertisement processing server 30 displays the web page corresponding to the URL information in the advertisement viewing page.

It is transmitted to the device 10, and the transmitted web page is converted into a window state on the screen of the advertisement viewing device 10 and displayed.

By being played, the user processes advertisements through the web page displayed on the screen of the advertisement viewing device 10 .

Various information provided by the server 30 is checked.

Here, "member registration" through the web page of the advertisement processing server 30, that is, the home page

,

"Advertising Agreement"

,

"Advertising line

A menu such as “tag” may be provided.

In order for the user to register as a member who can receive CF advertisements,

If you select the "Member Registration" menu,

After the member registration unit 321 of the device 32 gives the user a unique member identification code, the advertisement viewing device 10 is

Member information data by matching the user's personal information provided through the assigned member identification code

It is stored in the base 311 (S120 to S130).

The user's personal information is stored in the form of a record consisting of a number of fields as follows. Measure (S310).

In this embodiment, transmission result information, site connection information, and termination information are configured in the following form to process advertisements

It is transmitted to the server 30. As such, after the CF advertisement provided from the advertisement processing server 30 is finished airing, the user enters the CF airing mode.

If it is set to temporary termination mode, or when the web browser operation is terminated and the Internet 20 connection is terminated, the operation

The module 114 stops the operation of all the modules 111 to 113 and enters the operation standby state (S320 to S350).

On the other hand, the advertisement logging unit 324 of the advertisement processing server 30 ends information stored in the log database 313 .

And based on the site connection information, measure the number of advertisements aired, and statistical analysis by period

Advertising effectiveness on the number of airings by woman, age, region and occupation

and prepare an analysis report (S360).

In addition, based on the termination information and site connection information at regular intervals, the number of advertisements aired by the user is measured.

and distributes a certain amount of advertising cost to users according to the measured number of advertisements aired. Therefore, the user's CF light

As the demand for high viewing increases, the advertising effect may be further maximized.

Claims (13)

By providing a plurality of CF advertisement files to the advertisement viewing device of multiple users through the network, the advertisement viewing
In the advertisement service system that allows CF advertisements to be aired in
a plurality of CF advertisements and an advertisement database in which target information of corresponding advertisements corresponding to each CF advertisement is stored;
When the user's personal information is input from the advertisement application device, the advertisement data based on the personal information
Search the base and select a CF advertisement with target information matching the personal information to apply for the advertisement
An advertising service system comprising a processing unit that serves to the device. According to claim 1,
The advertisement application device is
An advertisement request module for transmitting advertisement request data to the processing device, an advertisement receiving module for receiving a CF advertisement transmitted from the processing device, and an advertisement broadcasting mode for broadcasting the received CF advertisement according to the set advertisement viewing conditions
an advertisement processing unit consisting of a module; and
Ad storage unit for storing the received CF advertisement
Advertising service system comprising a. 3. The method of claim 2,
The advertisement broadcasting module transmits the received CF advertisement according to the viewing condition set by the user to the advertisement application device.
advertising service system aired in 4. The method of claim 3,
The advertisement broadcasting module is configured to configure the advertisement for each set time when the viewing condition is set in a time interval method.
When each of the CF advertisements stored in the storage are read and aired, and the viewing conditions are set in a cumulative inquiry method
Advertisements that broadcast the CF advertisements stored in the advertisement storage unit in a batch according to the user's selection to start broadcasting
service system. 5. The method according to any one of claims 1 to 4,
A member database in which the user's personal information is stored for each member identification code of the user is further added.
including,
The advertisement request module may be configured when power is applied to the advertisement viewing device or the advertisement viewing device is operating.
running a program that can be accessed to the processing device through a network in the
When the cancellation mode is released, the advertisement request data including the member identification code of the user is transmitted to the processing device.
provide,
The processing device is the member information data based on the member identification code included in the advertisement request data.
After searching the database to find the user's personal information, based on the personal information, the advertisement data
An advertisement service system that searches a base and selects target information matching the personal information. 5. The method according to any one of claims 1 to 4,
The advertisement airing module is a CF identification code for identifying the terminated CF advertisement when the airing of the CF advertisement is finished.
De, the user's member identification code and the termination information including the termination code indicating the end of the advertisement to the processing chapter
sent to the tooth,
When a user clicks on the CF advertisement being aired, the advertisement application device is connected to the site that provided the CF advertisement.
key, the site connection code indicating whether the click was made, the user's member identification code, and the CF light that was aired
An advertisement service that transmits site connection information including a CF identification code for identifying a high school to the processing device
switch system 7. The method of claim 6,
Further comprising a log database for storing the termination information and site connection information,
When the user's advertisement is based on the information stored in the log database, the processing device
Advertisement service system that calculates listening performance. 5. The method according to any one of claims 1 to 4,
The personal information and target information is an advertisement service system including the user's gender, age, residence, occupation, and educational background.
temp. Advertisement data in which target information of a corresponding advertisement is stored in correspondence to a plurality of CF advertisement files and each advertisement file
By using the base, CF advertisements are broadcasted on advertisement viewing devices of multiple users connected to the network.
In the advertising service method that
When the user accesses using the advertisement viewing device and inputs personal information, based on the personal information
to search the advertisement database to find a CF advertisement having target information matching the personal information
step; and
The CF advertisement is provided to the advertisement viewing device so that the CF advertisement is aired on the advertisement viewing device.
An advertising service method that provides steps to Advertisement data in which target information of a corresponding advertisement is stored in correspondence to a plurality of CF advertisement files and each advertisement file
The system including the base, the member information database where member information is stored, and the log database
advertisement that allows CF advertisements to be aired on advertisement viewing devices of multiple users connected to the network using
In the service method,
When the user accesses through the advertisement viewing device and applies for membership registration for viewing CF advertisements, the
A member identification code is given to an existing user and input through the advertisement application device for each member identification code
storing the member information database in correspondence with the user's personal information;
When advertisement request data including a member identification code is transmitted from the advertisement viewing device of the user, the
A step to find the user's personal information by searching the member information database based on the original identification code
total;
Search the advertisement database based on the user's personal information and search for other users matching the personal information.
Finding a CF advertisement having kit information and providing it to the advertisement application device;
The end code according to the end of the CF advertisement airing from the advertisement viewing device, the aired CF advertisement identification code, and the member ID
When the end information including the expression code is transmitted, the step of storing the end information in the log database
total; and
Based on the termination information stored in the log database, the user's performance of watching advertisements
step to calculate
Advertising service method comprising a. 11. The method of claim 9 or 10,
The advertisement viewing device is connected to the network while power is applied or the advertisement viewing device is in operation.
A program that can connect to the processing device through
If it is, an advertisement service method for transmitting advertisement request data including the member identification code of the user. 11. The method of claim 9 or 10,
The advertisement application device is an advertisement service for broadcasting the provided CF advertisement according to the viewing conditions set by the user.
s method. 13. The method of claim 12,
When the viewing condition of the advertisement viewing device is set in a time interval method, the CF light provided for each set time
airs individually, and if the viewing conditions are set to the cumulative inquiry method, all CF advertisements provided
A method of advertising service that broadcasts in bulk.