KR102596868B1 - Rental service system using IPTV broadcastingservice and Rental service method thereof - Google Patents

Abstract

The present invention includes an advertising information acquisition unit that acquires indirect advertising (Product Placement, PPL) information included in video content scheduled to be broadcast from an IPTV broadcasting system; a PPL information provider that processes the acquired indirect advertising information and provides it to rental business operators providing rental services; a provision authority bidding unit that receives bids from the rental business operators for the right to provide rental service content to be provided as interactive content corresponding to the video content; Provided is a rental service system and method using an IPTV broadcasting service, including a rental content provider that receives rental service content to be provided as interactive content from a bidding rental business operator and delivers it to the IPTV broadcasting system.

Description

Rental service system using IPTV broadcasting service and Rental service method thereof}

The present invention relates to a rental service method, and specifically to a system and method for providing a rental service using an IPTV broadcasting service.

Due to industrialization, the supply of various installation products (eg, products such as refrigerators, washing machines, copiers, water purifiers, massage chairs, etc.) is increasing. However, many customers were reluctant to purchase installation products due to the high price range and burden of maintenance and repair costs.

For this purpose, a service is provided to rent products for installation, which is gaining considerable appeal among consumers due to the advantage of receiving much cheaper usage fees and free maintenance compared to the purchase cost.

However, from the perspective of a service company that rents installation products to consumers, it is inevitable that there will be a burden of purchasing or manufacturing costs for the initial installation products when renting expensive installation products to numerous consumers, and various financial institutions also invest a large amount of money in this rental business. There was a problem that people were reluctant to lend because they thought it was risky.

Patent Document 1: Republic of Korea Patent No. 10-1305407 Announcement date: September 6, 2013

The purpose of the present invention is to provide a service system and method that can conveniently rent objects that appear in broadcast programs using the IPTV system.

A rental service system using an IPTV broadcasting service according to one feature for realizing the object of the present invention described above is an advertisement that acquires indirect advertisement (Product Placement, PPL) information included in video content scheduled to be broadcast from the IPTV broadcasting system. Information Acquisition Department; a PPL information provider that processes the acquired indirect advertising information and provides it to rental business operators providing rental services; a provision authority bidding unit that receives bids from the rental business operators for the right to provide rental service content to be provided as interactive content corresponding to the video content; and a rental content provider that receives rental service content to be provided as the interactive content from the bidding rental business operator and delivers it to the IPTV broadcasting system.

At this time, the indirect advertising information includes the name of the product included in the video content and the time at which the product is aired, and the PPL information provider includes the name of the product included in the video content and the time at which the product is aired. Provided in the form of a list by matching, but can only be provided to rental operators who have paid a subscription to the rental service system.

In addition, it is preferable that the provision authority bidding unit receives bids for the authority to provide interactive content at the time when the product is aired from each rental service provider that has subscribed for a fee.

Meanwhile, the rental content provider preferably provides the rental service content to be provided as the interactive content to the bidding rental business using a predetermined template according to the type of product.

In addition, it may further include a rental content approval unit that receives rental service content to be provided as the interactive content from the bidding rental business operator, confirms the correlation with the goods, and approves suitability as the interactive content.

A rental service method using an IPTV broadcasting service according to one feature for realizing the purpose of the present invention described above is (a) indirect advertising (Product Placement, PPL) information included in video content scheduled to be broadcast from the IPTV broadcasting system. Obtaining advertising information; (b) PPL information provision step of processing the obtained indirect advertising information and providing it to rental business operators providing rental services; (c) a provision rights bidding step of receiving bids from the rental business operators for the right to provide rental service content to be provided as interactive content corresponding to the video content; and (d) a rental content providing step of receiving rental service content to be provided as the interactive content from the bidding rental business operator and delivering it to the IPTV broadcasting system.

At this time, the indirect advertising information includes the name of the product included in the video content and the time at which the product is aired, and the PPL information provision step is performed when the product is aired in the name of the product included in the video content. It is desirable to provide the information in the form of a list by matching the times, but only to rental operators who have paid a subscription to the rental service system.

In addition, in the step of bidding for the provision rights, it is preferable to receive bids for the right to provide interactive content at the time when the product is aired from each rental service provider that has subscribed for a fee.

Meanwhile, in the rental content provision step, rental service content to be provided as the interactive content may be provided to the rental business operator who has bid on a predetermined template according to the type of product.

In addition, the rental content provision step may include a rental content approval step of receiving rental service content to be provided as the interactive content from the bidding rental business operator, confirming its relevance to the goods, and approving its suitability as the interactive content. there is.

According to the rental service method using IPTV broadcasting service according to the present invention,

First, content providers can earn additional income through PPL in addition to advertising income from broadcasting.

Second, by renting expensive famous brand products in connection with interactive broadcasting services through a rental service system, it is possible to prevent indiscriminate waste and overconsumption following trends and provide opportunities for use to more people.

1 is a configuration diagram of an embodiment of an interactive broadcasting service system to which the present invention is applied.
Figure 2 is a flowchart of a rental service method using a two-way broadcasting service according to an embodiment of the present invention.
Figure 3 is a flowchart of a rental service method using a two-way broadcasting service according to another embodiment of the present invention.
Figure 4 is a configuration diagram of a rental service system using IPTV broadcasting service according to another embodiment of the present invention.
FIG. 5 is a detailed block diagram of a rental service system using the IPTV broadcasting service shown in FIG. 4.
Figure 6 is a flowchart explaining a rental service method using IPTV broadcasting service according to another embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the attached drawings. At this time, note that in the attached drawings, like components are indicated by the same symbols whenever possible. Additionally, detailed descriptions of well-known functions and configurations that may obscure the gist of the present invention will be omitted. For the same reason, some components are exaggerated, omitted, or schematically shown in the accompanying drawings.

Figure 1 is a configuration diagram of an embodiment of an interactive broadcasting service system to which the present invention is applied, Figure 2 is a flowchart of a rental service method using an interactive broadcasting service according to an embodiment of the present invention, and Figure 3 is a diagram of a rental service method using an interactive broadcasting service according to an embodiment of the present invention. This is a flowchart of a rental service method using an interactive broadcasting service according to another embodiment.

Referring to Figures 1 to 3, the interactive broadcasting service system to which the present invention is applied includes an interactive TV (11), an Internet (12), an interactive broadcasting system (13), a content provider (CP) (14), and a rental service system. Includes a service system (15).

The interactive TV 11 is a device for using two-way broadcasting services, and generally consists of a digital TV and a set-top box.

The interactive TV 11 receives and outputs broadcast content from the interactive broadcasting system 13, and transmits the user response signal input through the remote control to the interactive broadcasting system 13 through a return channel.

The Internet 12 is a digital data network for transmitting broadcast content provided by the interactive broadcasting system 13 to the interactive TV 11 and transmitting the response signal from the interactive TV 11 to the interactive broadcasting system 13. , In addition to the Internet (12), cable networks, public switched telephone networks (PSTN), etc. can be used.

The interactive broadcasting system 13 includes a storage server for storing broadcast content, transmission of broadcast content to the interactive TV 11, and control for processing user response signals (e.g., rental request signals, etc.) input from the return channel. It consists of a server and an exchange device for distributing broadcast content. Here, the control server transmits a user response signal requesting rental of clothes, accessories, props, etc. worn by the celebrity during the broadcast to the rental service system 15 to provide a rental service.

In other words, the interactive broadcasting system 13 manages the content and EPG provided from the content provider 14, and provides broadcasting/recording/playback services by distributing the content to a location adjacent to the subscriber through a CDN (Content Delivery Network), etc. do. At this time, the content provided from the content provider 14 may include related additional information and an EPG for the additional information.

For example, additional information that may be provided with a drama may include information about the filming location, how to get to the filming location, characteristics of the filming location, information on the main actor, other dramas/movies in which the main character appeared, etc. . Additionally, in the case of a sports program, information on sports rules, information on players and coaches, and how to get to the sports stadium may be provided as additional information.

In addition, the interactive broadcasting system 13 may provide rental information such as clothes, glasses, accessories, and props worn by the protagonist of the drama as shopping information, and may also perform purchases and payments accordingly. Here, the rental information may be an EPG that allows you to apply for a rental service for a specific product just by selecting a remote control, or it may be URL information that allows you to access the rental service system 15, and when the user requests access using the remote control, the corresponding It can link to a web page.

Meanwhile, the rental service system 15 provides a service for renting expensive famous brand products in conjunction with the two-way broadcasting system 14. The rental service system 15 interprets the rental request signal received through the return channel of the two-way broadcasting system 14 and manages rental and return of the product. The detailed process will be discussed with reference to FIG. 2.

Figure 2 is a flowchart of a rental service method using a two-way broadcasting service according to an embodiment of the present invention. First, the interactive broadcasting system 13 transmits broadcast content and EPG provided from the content provider 14 to the interactive TV 11 (201).

Then, while watching broadcast content through the interactive TV 11, the viewer requests rental of a specific product using the EPG provided in a certain area of the screen as shown in FIG. 4 (202). At this time, the viewer Using the EPG provided with broadcast content, you can request the rental of costumes, accessories, props, etc. worn by the currently broadcasting performer (for example, the main actor).

Then, the interactive broadcasting system 13, which has received a request to rent a specific product from the interactive TV 11 through the return channel, authenticates the user and pays the rental fee (203). At this time, a deposit is paid separately from the rental fee. You may. If a deposit is paid, a settlement process is required when the product is returned or when the contract period expires.

After completing user authentication and payment, the interactive broadcasting system 13 transmits a rental request for a specific product to the rental service system 15 (204)

At this time, the rental request transmitted to the rental service system 15 includes user information, rental product, rental period, delivery address, and payment information.

Next, the rental service system 15 records user information, rental product, rental period, delivery address, and payment information according to the rental request received from the interactive broadcasting system 13 in the database it manages (205). Provides a rental service that delivers and retrieves the product to the user (206)

After collecting the rental product, the deposit is settled, and the two-way broadcasting system and profits are settled.

In the embodiment of the present invention discussed above, user authentication and payment are performed by the two-way broadcasting system 12. Hereinafter, with reference to FIG. 3, we will look at another embodiment of the present invention in which user authentication and payment are performed directly in the rental service system 15.

Figure 3 is a flowchart of a rental service method using a two-way broadcasting service according to another embodiment of the present invention.

First, the interactive broadcasting system 12 transmits broadcast content and EPG provided from the content provider 14 to the interactive TV 11 (301). Afterwards, the viewer watches the broadcast content through the interactive TV 11, and as shown in FIG. 4, the content is displayed in a certain area of the screen.

Using the EPG, access to a web page that provides rental services for costumes, accessories, props, etc. worn by the currently broadcasting performer (for example, the main actor) is requested (302). Next, the interactive broadcasting system (12) The connection request received from the viewer is transmitted to the rental service system 15 through the interactive TV 11 (303), and the rental service system 15 transmits the web page to the interactive broadcasting system 12 to provide interactive TV ( 11) to be output through (304,305). Then, the viewer requests rental of a specific product through the interactive TV 11 (306), and the interactive broadcasting system 13 transmits this to the rental service system 15 (307). At this time, the rental service system (307) The rental request sent to 15) includes user information, rental product, rental period, delivery address, and payment information.

Then, the rental service system 15 performs user authentication and payment according to the rental request received from the interactive broadcasting system 13 (308), and provides user information, rental product, rental period, delivery address, and payment information. Record it in the managed database (309).

In addition, a rental service is provided to deliver and retrieve the product to the user (310). After collecting the rental product, if a separate deposit from the rental fee is paid, the deposit is settled, and the two-way broadcasting system and profits are settled. Here, if a predetermined amount of deposit is received from the user in accordance with the rental of a specific product, the deposit is settled when the product is returned, and if a predetermined amount of deposit is received from the user on the condition of providing rental services for a certain contract period, The deposit will be settled at the end of the contract period.

Figure 4 is a configuration diagram of a rental service system using IPTV broadcasting service according to another embodiment of the present invention, and Figure 5 is a detailed block diagram of the rental service system using IPTV broadcasting service shown in Figure 4.

Referring to Figures 4 and 5, a rental service system 1000 using an IPTV broadcasting service according to another embodiment of the present invention includes an advertising information acquisition unit 100, a PPL information provision unit 200, and a provision authority bidding unit 300. ), a rental content approval unit 400, and a rental content provision unit 500.

The advertising information acquisition unit 100 acquires indirect advertising (Product Placement, PPL) information included in video content scheduled to be broadcast from the IPTV broadcasting system (B).

The IPTV broadcasting system (B) can provide information about sponsors for content production and advertisers of the video content in the form of tags for video content scheduled to be broadcast. Additionally, the tag may include indirect advertisement (hereinafter referred to as PPL) information included in the video content. Tags can be created by a video content producer during the video production process or when editing video content for broadcast transmission in the IPTV broadcasting system (B). The tag's indirect advertising information (PPL) includes the name of the product included in the video content and the time the product is aired.

The advertising information acquisition unit 100 acquires PPL information included in the video content by receiving the tag of each video content scheduled to be broadcast from the IPTV broadcasting system (B).

The PPL information providing unit 200 processes the acquired indirect advertising information (PPL) and provides it to rental business operators (R) that provide rental services.

The PPL information provider 200 provides the names of products included in the video content in the form of a list by matching the times at which the products are aired. That is, the PPL information provider 200 stores the PPL information included in the video content in a DB and selectively provides it to the user terminal as needed. Here, the user terminal refers to a computer device capable of information communication, such as a PC or tablet PC.

According to one embodiment, the PPL information providing unit 200 provides processed PPL information only to rental operators (R) who have subscribed to the rental service system 1000 for a fee.

In the present invention, the term 'rental operator (R)' does not refer to a natural person or corporation, but refers to a computer device capable of information communication used by an operator who provides rental services.

Multiple rental business operators (R-1, R-2, .. R-3) can access the PPL information provider 200 and check the PPL information included in the video content.

The provision authority bidding unit 300 receives bids from rental operators (R-1, R-2, ... R-3) for the right to provide rental service content to be provided as interactive content corresponding to video content. The appropriate bidding method is selected from among the known bidding methods. Specifically, the provision rights bidding unit 300 receives bids for the right to provide interactive content at the time each product is aired from rental business operators who have paid a subscription.

In other words, the provision right bidding unit 300 selects the right to provide interactive content to be provided during a specific time when the video content is aired.

The rental content provider 500 receives rental service content to be provided as interactive content from the bidding rental business operator and delivers it to the IPTV broadcasting system (B).

For example, assuming that a rental business (R-1) bids, the rental business (R-1) produces interactive content that is the rental service content it provides, and the rental content provider 500 provides it as interactive content. The rental service content to be received is received and delivered to the IPTV broadcasting system (B).

At this time, the rental content provider 500 provides rental service content to be provided as interactive content to the rental business operator (R-1) who has submitted a bid using a predetermined template according to the type of product. Produced as a template, it can prevent errors during broadcast transmission and also reduce the burden of rental service content production on the rental business operator (R-1).

The rental content approval unit 400 receives rental service content to be provided as interactive content from the bidding rental business operator (R-1), checks the correlation with the product subject to PPL in the video content, and approves its suitability as interactive content.

The rental content approval unit 400 is a rental service to be provided as interactive content received from the video content provider 14, a sponsor for content production in the video content, and a rental business operator (R-1) bidding on the advertiser of the video content. Provide content and receive approval for suitability.

At this time, the rental content approval unit 400 sends video content and rental service content as an interactive service to be provided simultaneously with the video content in the same form as the interactive TV 11 to the video content provider 14 and the video content for content production. It can be provided to sponsors and advertisers of the video content.

Figure 6 is a flowchart explaining a rental service method using IPTV broadcasting service according to another embodiment of the present invention. Figure 6 corresponds to this embodiment even when the rental service system 1000 using the IPTV broadcasting service described in Figures 4 and 5 is implemented in time series, so the advertising information acquisition unit 100 and the PPL information provider ( 200), the provision authority bidding unit 300, the rental content approval unit 400, and the rental content provision unit 500 are equally applied to the rental service method using the IPTV broadcasting service.

Referring to Figure 6, the rental service method using IPTV broadcasting service includes an advertising information acquisition step (S100), PPL information provision step (S200), provision authority bidding step (S300), rental content provision step (S400), and rental content approval. Includes step S500.

In step S100, the advertising information acquisition unit 100 acquires indirect advertising (Product Placement, PPL) information included in video content scheduled to be broadcast from the IPTV broadcasting system (B).

The IPTV broadcasting system (B) can provide information about sponsors for content production and advertisers of the video content in the form of tags for video content scheduled to be broadcast. Additionally, the tag may include indirect advertisement (hereinafter referred to as PPL) information included in the video content. Tags can be created by a video content producer during the video production process or when editing video content for broadcast transmission in the IPTV broadcasting system (B). The tag's indirect advertising information (PPL) includes the name of the product included in the video content and the time the product is aired.

The advertising information acquisition unit 100 acquires PPL information included in the video content by receiving the tag of each video content scheduled to be broadcast from the IPTV broadcasting system (B).

In step S200, the PPL information provider 200 processes the acquired indirect advertising information (PPL) and provides it to rental business operators (R) that provide rental services. The PPL information provider 200 provides the names of products included in the video content in the form of a list by matching the times at which the products are aired. That is, the PPL information provider 200 stores the PPL information included in the video content in a DB and selectively provides it to the user terminal as needed. Here, the user terminal refers to a computer device capable of information communication, such as a PC or tablet PC.

According to one embodiment, the PPL information providing unit 200 provides processed PPL information only to rental operators (R) who have subscribed to the rental service system 1000 for a fee.

In the present invention, the term 'rental operator (R)' does not refer to a natural person or corporation, but refers to a computer device capable of information communication used by an operator who provides rental services.

Multiple rental business operators (R-1, R-2, .. R-3) can access the PPL information provider 200 and check the PPL information included in the video content.

In step S300, the provision authority bidding unit 300 receives bids from rental operators (R-1, R-2, .. R-3) for the authority to provide rental service content to be provided as interactive content corresponding to video content. . The appropriate bidding method is selected from among the known bidding methods. Specifically, the provision rights bidding unit 300 receives bids for the right to provide interactive content at the time each product is aired from rental service providers who subscribe for a fee.

In other words, the provision right bidding unit 300 selects the right to provide interactive content to be provided during a specific time when the video content is aired.

In step S500, the rental content provider 500 receives rental service content to be provided as interactive content from the bidding rental business operator and delivers it to the IPTV broadcasting system (B).

For example, assuming that a rental business (R-1) bids, the rental business (R-1) produces interactive content that is the rental service content it provides, and the rental content provider 500 provides it as interactive content. The rental service content to be received is received and delivered to the IPTV broadcasting system (B).

At this time, the rental content provider 500 provides rental service content to be provided as interactive content to the rental business operator (R-1) who has submitted a bid using a predetermined template according to the type of product. Produced as a template, it can prevent errors during broadcast transmission and also reduce the burden of rental service content production on the rental business operator (R-1).

At this time, if an approval process is necessary, step S400 may be performed before delivering the received rental service content to the IPTV broadcasting system (B).

In step S400, the rental content approval unit 400 receives rental service content to be provided as interactive content from the bidding rental business operator (R-1), checks the correlation with the product subject to PPL in the video content, and determines its suitability as interactive content. approve.

The rental content approval unit 400 is a rental service to be provided as interactive content received from the video content provider 14, a sponsor for content production in the video content, and a rental business operator (R-1) bidding on the advertiser of the video content. Provide content and receive approval for suitability.

At this time, the rental content approval unit 400 sends video content and rental service content as an interactive service to be provided simultaneously with the video content in the same form as the interactive TV 11 to the video content provider 14 and the video content for content production. It can be provided to sponsors and advertisers of the video content.

Although the description has been made with reference to the above examples, those skilled in the art will understand that various modifications and changes can be made to the present invention without departing from the spirit and scope of the present invention as set forth in the claims below. You will be able to.

1000: Rental service system using IPTV broadcasting service
100: Advertising information acquisition unit
200: PPL information provision department
300: Provision authority bidding department
400: Rental content approval department
500: Rental content provision department

Claims (10)

an advertising information acquisition unit that acquires indirect advertising (Product Placement, PPL) information included in video content scheduled to be broadcast from the IPTV broadcasting system;
a PPL information provider that processes the acquired indirect advertising information and provides it to rental business operators providing rental services;
a provision authority bidding unit that receives bids from the rental business operators for the right to provide rental service content to be provided as interactive content corresponding to the video content; and
A rental content provider that receives rental service content to be provided as interactive content from a bidding rental business and delivers it to the IPTV broadcasting system,
The indirect advertising information above is,
Contains the name of the product included in the video content and the time at which the product is broadcast,
The PPL information provision department,
The names of the goods included in the video content are provided in the form of a list by matching the times at which the goods are aired, but only to rental operators who have paid a subscription to the rental service system.
The bidding department with the authority to provide the above,
Receiving bids for the right to provide interactive content at the time the product is broadcast from each rental business operator who has subscribed for a fee,
The rental content provider,
Providing the rental service content to be provided as the interactive content to the bidding rental business operator in a predetermined template according to the type of product,
It further includes a rental content approval unit that receives rental service content to be provided as interactive content from a bidding rental business operator, verifies its correlation with the goods, and approves suitability as the interactive content,
The IPTV broadcasting system is,
Information on sponsors for content production and advertisers for video content scheduled to be broadcast is provided in the form of tags,
A rental service system using an IPTV broadcasting service, wherein the indirect advertising information (PPL) of the tag includes the name and airing time of the product included in the video content.
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