KR101490826B1 - Commercial management system and method thereof - Google Patents

Abstract

The present invention provides a content providing apparatus for providing broadcast contents including product information through a broadcasting company system to a display apparatus, and a method for displaying detailed product information according to a bidding order with respect to the product information when the product information is selected from an external apparatus And a payment control unit for performing a payment process related to the item detail information selected from the exposed item detail information.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement management system,

The present invention relates to a method for effectively exposing an advertisement using a display device.

When providing the over-the-air broadcasting, the broadcasting station exposes commercial broadcasting in the middle of providing a broadcasting program such as drama, entertainment, and sports. In this case, commercials deliver advertisement contents to broadcasting companies in the enterprise, and commercials are provided at the broadcasting stations in accordance with the contracts.

However, in order to provide the advertisement in the middle of providing the broadcast program, if it is necessary to enable the viewers to have a certain interest or interest, it is possible to obtain the advertisement effect according to the region, time zone and environment It is not uncommon, and there are times when commercials themselves cause audiences to be annoyed and treated as pollution.

Therefore, in recent years, it has been called PPL (Product Placement) in a broadcast program and indirectly advertised. In this case, there is an advantage that the advertising effect is higher than the commercial broadcasting provided in the middle without providing the broadcasting program.

In addition, it is true that the desire to purchase commercial products that are currently exposed due to the spread of smart TVs is increasing. However, since it is not easy to purchase a product exposed immediately unless it is a home shopping advertisement, and the time for exposing the product is relatively short, it is very rare that the product is directly purchased during the advertisement. Particularly, there are problems such as providing only merchandise information of some sellers affiliated with a broadcasting station, in case of purchasing bags, clothes, shoes,

Therefore, it is necessary for advertisers to advertise more efficient products by advertising at a low cost through high-concentration of viewers through TV, and to effectively purchase products.

In an embodiment of the present invention, a low-frequency signal of a predetermined band is included in the broadcast content as commodity information and output to the display device, whereby a product matched to a low-frequency signal conveniently output to an external device recognizing the low- And an advertisement management system and method.

In an embodiment of the present invention, the selling position information existing within a predetermined distance from the position of the external device is provided in consideration of the position of the external device such as a remote controller and a smart device, An advertisement management system and method are provided.

In an embodiment of the present invention, the smart device recognizes the low frequency signal output as the product information and displays the product detail information on the screen of the smart device, thereby conveniently purchasing the product being broadcast using the smart device, The present invention provides an advertisement management system and method capable of connecting a telephone for product advertisement to a smart device.

An advertisement management system according to an embodiment of the present invention includes a content providing unit for providing broadcast content including product information to a display device through a broadcasting company system, An advertisement exposing unit for exposing the commodity detailed information according to the order, and a settlement controller for performing settlement processing related to the commodity detailed information selected from the exposed commodity detailed information.

Wherein the content providing unit includes a low frequency signal of a band selected as the product information in the broadcast content so that the display device outputs the low frequency signal included in the broadcast content.

The advertisement exposing unit may expose detailed product information matching the low frequency signal on a screen of the display device or may transmit detailed product information matching the low frequency signal to the external device.

The advertisement exposing unit may receive the location from the external device or provide the reseller information within a certain distance from the location of the external device considering the location of the external device previously stored in the display device.

The advertisement exposing unit may provide the product detail information through the application in the smart device by the low frequency signal.

The advertisement management system includes an advertisement bidding unit for bidding product detail information from an advertiser terminal according to different advertisement costs for each product exposure area, a product database for storing product detail information bidded for each product information, A low frequency management unit for providing a low frequency signal, and a low frequency database for storing the provided low frequency signal and the product information to which the low frequency signal is given.

According to an embodiment of the present invention, there is provided an advertisement management method comprising: providing a broadcast content including product information to a display device through a broadcaster system; when the product information is selected from an external device, Exposing the detailed product information according to the detailed product information, and performing a payment process related to the detailed product information selected from the exposed detailed product information.

According to an embodiment of the present invention, a low-frequency signal of a predetermined band is included in the broadcast content as product information, and output to the display device, whereby a product matched to the low-frequency signal conveniently output to the external device recognizing the low- You can purchase.

According to an embodiment of the present invention, it is possible to easily purchase a product that is exposed together with broadcasting contents by providing selling shop information that exists within a certain distance from the location of the external device in consideration of the location of the external device such as a remote controller and a smart device have.

According to an embodiment of the present invention, an application in a smart device recognizes a low-frequency signal output as product information, and displays detailed product information on a screen of the smart device, thereby conveniently purchasing a product that is being broadcast using a smart device , You can connect a phone for product advertisement to a smart device at the vendor.

According to an embodiment of the present invention, the display device receives bids of product information according to different advertisement costs for each product exposure area, so that the advertisement cost is set high for a region conspicuous to the user, Advertising costs can be lowered, allowing advertisers to spend more on advertising costs.

According to an embodiment of the present invention, the user can display detailed product information matching a low-frequency signal recognized by the application in accordance with a product category, a product notification time, a product of interest or the like set in advance on the screen, The purchasing power can be increased.

1 is a diagram illustrating a network connection of an advertisement management system using a display device and a smart device according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration of an advertisement management system according to an embodiment of the present invention.
3 is a view showing an example of bidding of the goods information.
4 is a diagram showing an example of giving a low-frequency signal to a bidded commodity.
5 is a diagram showing an example of exposing product information to a broadcast content.
FIGS. 6 and 7 illustrate a process of purchasing goods exposed through broadcasting contents using a smart device.
FIGS. 8 and 9 illustrate a process of purchasing goods exposed through broadcast content using an external device.
10 is a flowchart illustrating a procedure of an advertisement management method according to an embodiment of the present invention.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings and accompanying drawings, but the present invention is not limited to or limited by the embodiments.

The advertisement management system of the present invention allows a user to easily and conveniently conduct bidirectional commerce through an application in a display device or an interlocked smart device while viewing a broadcast and an advertisement.

1 is a diagram illustrating a network connection of an advertisement management system using a display device and a smart device according to an embodiment of the present invention.

1, an advertiser terminal (another advertiser, a video advertisement advertiser, and an on / offline advertiser) may request registration of product detail information to be advertised by the advertisement management system (A-1). For example, the advertiser terminal may request registration of various commodity detailed information corresponding to 'pizza hat' and 'domino pizza' with respect to commodity information called 'pizza'. The advertisement management system may store product detailed information for each product information in a product database.

A video advertisement advertiser is an advertiser who produces a video advertisement for product information. When a new video advertisement is displayed, the advertisement management system can request registration of product information (B-1). The low-frequency management unit in the advertisement management system can check whether there is a low-frequency signal for matching product information among the goods information stored in the goods database (B-2). In this case, the low-frequency management unit may issue a unique product ID for each product information, and may provide a low-frequency signal for each issued product ID (B-3). That is, when the requested product information is 'pizza' and the product information 'pizza' is stored in the product database, the low-frequency management unit may provide a low-frequency signal to the product information 'pizza'.

The advertisement management system may register product information for each low frequency signal in a low frequency database. At the same time or proactively, the advertisement management system can register the detailed product information in the product database from all advertisers including the image advertisement advertiser receiving the low-frequency signal. When the product information including the low-frequency signal is updated, the advertiser terminal can check the updated information and register the product to be exposed by matching when the advertisement is broadcast through the auction. That is, the advertisement management system can perform A-1 and B-1 to B-3 simultaneously or B-1 to B-3 after A-1.

The advertisement management system may include product information in a broadcast content by providing product information matching the low-frequency signal and the low-frequency signal to the broadcasting system (B-4). The broadcast content is a concept including all voice, images, and images transmitted from a broadcasting station (broadcasting TV station). That is, the broadcast content may be a broadcast program or an advertisement broadcast.

For example, the broadcaster system may insert a low-frequency signal that indicates product information to a part of a broadcast content or an advertisement that is to be advertised. The low frequency signal is a technique of encoding data in a non-audible band that can not be heard by a user.

The broadcasting company system can provide the broadcasting contents including the product information in the form of a low frequency signal and a screen display to the display device (B-5). The display device outputs product information together with the broadcast content, and the display device and the external device can recognize the output product information (B-6). The display device recognizes a low-frequency signal when the broadcasting contents inserted with the low-frequency signal are transmitted, or the low-frequency signal can be recognized by the shopping application of the smart device, which is an interlocked external device.

Here, the display device may include a smart TV, a computer monitor, a smart device, and the like. The external device may include a remote controller, a smart device, a notebook computer, a computer, and the like.

The external device recognizing the product information can request the product detailed information by selecting the product information (B-7)

The advertisement management system can provide detailed product information according to the bidding order to the display device in association with the selected product information (B-8). If the smart device is used as the external device, the advertisement management system may provide the product detail information through the application in the smart device (B-8). The display device and the smart device may expose the item detail information (B-9).

The user can determine the purchase by viewing the detailed product information and selecting the detailed product information to be purchased (B-10). In this case, the advertisement management system performs a payment process related to the selected item detail information (B-11). The advertisement management system may perform settlement processing through the display device platform when the detailed product information selection is performed on the display device and may perform payment processing through the mobile platform when the detailed product information selection is performed in the smart device have.

2 is a block diagram illustrating a configuration of an advertisement management system according to an embodiment of the present invention.

2, the advertisement management system 200 includes a low frequency management unit 210, a low frequency database 220, a content providing unit 230, a goods database 240, an advertisement bidding unit 250, ), A sales shop database 270, and a payment control unit 280. [

When the advertisement bidding unit 250 receives a request for registering the detailed product information to be advertised from the advertiser terminal, the advertisement bidding unit 250 can receive the detailed product information according to different advertisement costs for each product exposure region. The advertisement bidding unit 250 can bid a plurality of item detail information for each item of goods information. The advertisement bidding unit 250 may store the bidded product detailed information in the product database 240 for each product information.

The low frequency management unit 210 may provide a low frequency signal associated with the product information stored in the product database 240. [ The low frequency management unit 210 may store the provided low frequency signal in the low frequency database 220.

3 is a view showing an example of bidding of the goods information.

Referring to FIG. 3, the online and offline advertiser terminals such as XX market, 00 avenue, auction, etc. can log in the advertisement management system (310) and request registration of merchandise detail information (320). The advertisement management system can use a unique product ID that can be commonly used for all registered products. For example, the advertisement bidding unit 250 can automatically classify the product requested based on the product model name, product name, and category, and match the requested product (330). If there is an unregistered product in the advertisement management system, the advertisement bidding unit 250 can approve the product registration by issuing the product ID by examination (350). The advertisement bidding unit 250 may store the requested product detail information in the product database 240 (340).

4 is a diagram showing an example of giving a low-frequency signal to a bidded commodity.

Referring to FIG. 4, the low-frequency management unit 210 may provide a low-frequency signal for each product information by matching product information stored in the product database (410). The low frequency management unit 210 may generate a low frequency signal in a predetermined pattern.

The merchandise information associated with the broadcast content may be stored in the merchandise database and provided to the general advertisers 420 to allow the merchant to proceed with the merchandise bidding.

The advertisement bidding unit 250 may expose the goods matching or similar to the shopper's product when there is a registered product during broadcasting, and expose the product using the bidding method (430). The ad bidding unit 250 provides the biddable product list to the advertiser having the same commodity ID as the commodity that generated the low-frequency signal (440). If the advertiser selects " automatic bidding ", the advertisement bidding unit 250 can proceed bidding for each biddable product list. For example, the advertisement bidding unit 250 can bid the product with the bid total budget / number of biddable product lists * exposure time. Alternatively, the advertisement bidding unit 250 can automatically bid according to the total budget with the number of the checked product list when the advertiser has a list of bids checked by the advertiser. Alternatively, if 'manual bidding' is selected in the advertiser setting, the advertisement bidding unit 250 can check the biddable product list and proceed to bidding for the corresponding product after accessing the site.

5 is a diagram showing an example of exposing product information to a broadcast content.

Referring to FIG. 5, the contents providing unit 230 provides broadcast contents including product information to a display device through a broadcaster system. The display device may include a smart TV, a computer monitor, a smart device, and the like. For example, the product information may be applied to all types of broadcast contents broadcast on a smart TV. That is, when the broadcasting contents are output to the smart TV by inserting the tags into the broadcasting contents at the time of broadcasting production or editing after the production, the product information can be exposed in various ways. In addition, all products can basically be exposed to the shopping application in the smart TV.

In an exemplary embodiment, the content providing unit 230 may expose the product information in the form of 'pop-up push' when transmitting broadcast contents to which the smart commerce product is connected (510). At this time, various types of pop-up production such as text, image, remote control connection button and the like can be used for the product information, and the advertiser can insert the desired action into the pop-up as an option to expose interactive product information. In addition, it can be informed that it is a smart commerce broadcast by a popup push when a channel is switched. At this time, the contents providing unit 230 may provide various options such as searching for a comparative product, ordering a product, and scrapping.

In another embodiment, the content providing unit 230 exposes the 'scrap button' when scrambling the broadcast content to which the smart commerce product is connected, and scraps the information or directly orders the merchandise (520). That is, when the user clicks the scrap button on the external device while viewing the broadcast content, the display device confirms the information, and then, referring to the shop database 270, the shop information can be provided. When purchasing a product, it is possible to check and select the scrapped product and make a batch payment. Scrap button can adjust the exposure status by smart commerce setting. (Pick mode setting)

In yet another embodiment, the content providing unit 230 may notify 530 that the merchandise information is displayed on the display device at the start / middle / end time of the broadcast content to which the smart commerce merchandise is connected, and the merchandise is available for purchase. This can minimize users' rejection with a more passive smart commerce product exposure method. The contents providing unit 230 may inform the user of an arbitrary point of time when the goods information is exposed in the middle of the broadcast contents.

When the product information is included in the broadcast content and exposed, the advertisement exposing unit 260 can expose the detailed product information according to the bidding order with respect to the product information when the exposed product information is selected from an external device (540). Unlike the product information, the product detail information may include information such as a product name, an image, and a product price. The product detail information may be information on a plurality of product information included in the broadcast content or may be information on a single product information that is sold by a plurality of vendors.

FIGS. 6 and 7 illustrate a process of purchasing goods exposed through broadcasting contents using a smart device.

Referring to FIG. 6, when the broadcast content is output to the display device, the display device outputs a low-frequency signal through the speaker, recognizes the micro-low-frequency signal, and exposes the pop-up icon on the screen by the commerce agent (610). The pop-up icon can be displayed in a variety of ways, including an order icon, direct product exposure, and ad text. Depending on the type of icon, you can go through the commerce process for purchasing on screen or through a smart device.

The advertisement exposing unit 260 exposes the product information matching the low-frequency signal to the screen according to the bidding order (620). When 'order' is clicked on the screen of the display device using the 'remote control' which is an external device, the payment control unit 280 can perform all the processes up to the payment of the goods by performing the payment process related to the selected goods detail information. Alternatively, if 'view other store information' is clicked, the payment control unit 280 can sequentially provide the retailer information located at the closest distance from the location of the external device.

If the external device is a 'smart device', the advertisement exposure unit 260 requests the input of a phone number on the screen of the display device and transmits the product information to the smart device of the input phone number, Information may be transmitted (630).

At the time of information transmission, the advertisement exposing unit 260 may check the location of the smart device on the basis of LBS (Location Based Service) and provide the available selling place information at a nearby location (640). At this time, when the product information is selected on the display device or the smart device, the advertisement exposing unit 260 can provide only one selling shop information showing the highest advertising cost. In addition, when the user selects "view other store information ", the advertisement exposing unit 260 can provide a plurality of retailer information that has paid an advertisement cost less than the advertisement cost such as '670'.

At this time, if basic information about the smart device is stored in the display device, the advertisement exposing unit 260 transmits the phone number to the sales person located closest to the smart device, (650). Alternatively, the user may directly connect to the retailer through the smart device (660). In this case, the advertisement management system may provide a certain fee to the vendor in a portion where CPO (Cost Per Oder) occurs.

Alternatively, the advertisement exposing unit 260 may expose the selling place information on the basis of the bid or not (670).

7, when the broadcast content is output to the display device, the display device outputs a low-frequency signal through the speaker 710, and the advertisement exposure unit 260 displays the low frequency signal Upon receiving the signal, the product information may be exposed through the application (720).

At this time, according to the setting, the smart device can selectively expose the product information based on the interest category, the interested product, and the notification time information previously set by the user.

If the basic information about the smart device is stored in the display device, the advertisement exposing unit 260 transmits the phone number to the sales person located closest to the smart device, (730). Alternatively, the user may directly dial 740 the merchant with the smart device. Alternatively, the advertisement exposing unit 260 can expose the selling place information on the basis of whether or not to bid (step 750).

FIGS. 8 and 9 illustrate a process of purchasing goods exposed through broadcast content using an external device.

8, when the broadcast content is output to the display device, the display device outputs a low-frequency signal through the speaker 810, and when the 'ordering' is selected, the payment control unit 280 matches the low- (820). ≪ / RTI > Alternatively, the settlement control unit 280 may provide a plurality of other retailer information on the basis of the bid or not (830, 840).

The payment control unit 280 can directly place a telephone call using an external device having a telephone function when 'ordering' is selected from the selling place information. The external device may be a remote control equipped with an internet telephone function.

9, when a broadcast content is output to a display device, the display device outputs a low-frequency signal through a speaker and exposes pop-up information (product information, order, etc.) on the screen (910). If the pop-up information is selected, the payment control unit 280 may provide the selling place information for the goods matching the low-frequency signal (920). Alternatively, the settlement control unit 280 may provide a plurality of other reseller information on the basis of a bid or a short distance (930, 940).

If 'Order' is selected from the seller information, the payment control unit 280 receives the order information (010-123-1234) and allows the selected goods to be ordered (950). In this case, the advertisement management system may provide a certain commission to the vendor in a portion where profit per order is generated.

10 is a flowchart illustrating a procedure of an advertisement management method according to an embodiment of the present invention.

Referring to FIG. 10, in step S10, the advertisement management method provides broadcast contents including product information to a display device through a broadcaster system. To this end, an advertiser terminal (another advertiser, a video advertisement advertiser, and an on / offline advertiser) requests registration of product detail information to be advertised, and the advertisement management method further includes, Lt; / RTI >

A video advertisement advertiser is an advertiser for producing a video advertisement for product information. When a new video advertisement is issued, the advertisement advertisement request requests the product information registration. The advertisement management method includes a low frequency signal It is possible to give a low-frequency signal for each product information. The advertisement management method may register product information for each low-frequency signal in a low-frequency database.

When the product information including the low-frequency signal is updated, the advertiser terminal can check the updated information and register the product to be exposed by matching when the advertisement is broadcast through the auction.

The advertisement management method may include the product information in the broadcast content by providing the broadcasting company system with the product information matching the low frequency signal and the low frequency signal. The broadcast content includes all the voice, images, and images transmitted from the broadcasting station. That is, the broadcast content may be a broadcast program or an advertisement broadcast.

In step S20, the advertisement management method detects whether the goods information is selected from an external device. As shown in FIG. 5, the advertisement management method can detect whether the 'popup push' and the 'scrap button' are selected by the external device or the product information exposed at the start / middle / end time of the broadcast content is selected .

If the product information is selected, the advertisement management method performs step S30, and if the product information is not selected, the advertisement management method may perform step S10.

In step S30, the advertisement management method exposes the detailed product information according to the bidding order with respect to the product information. Unlike the product information, the product detail information may include information such as a product name, an image, and a product price. The product detail information may be information on a plurality of product information included in the broadcast content or may be information on a single product information that is sold by a plurality of vendors.

In step S40, the advertisement management method performs settlement processing related to the detailed product information selected from the exposed detailed product information. The user can order products directly using an external device having a telephone function. The external device may be a remote control equipped with an internet telephone function or a smart device.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

200: Ad management system
210: Low Frequency Management
220: Low frequency database
230: Content provider
240: Product database
250: Ad bidding unit
260:
270: Distributor database
280:

Claims (12)

Frequency signal in the non-audible frequency band is included in the broadcast content as the product information, and the display device transmits the low-frequency signal included in the broadcast content to the display device Outputting the contents;
An advertisement exposing unit that exposes detailed product information according to a bidding order with respect to the product information when the product information is selected from an external device; And
A settlement control unit for performing a settlement process related to the detailed product information selected from the exposed detailed product information,
The advertisement management system comprising: delete The method according to claim 1,
Wherein the advertisement-
Frequency signal, exposing product detail information matching the low-frequency signal to a screen of the display device,
And transmits detailed product information matching the low-frequency signal to the external device. The method of claim 3,
Wherein the advertisement-
And receives a position from the external device or performs a payment process that exists within a predetermined distance from the position of the external device in consideration of the position of the external device previously stored in the display device. The method according to claim 1,
Wherein the advertisement-
And provides the product detail information through the application in the smart device by the low frequency signal. The method according to claim 1,
An advertisement bidding unit for bidding product detail information from an advertiser terminal according to different advertisement costs for each product exposure area;
A product database for storing detailed product information bidded for each product information;
A low frequency management unit for giving a low frequency signal associated with product information stored in the product database; And
A low frequency database for storing the provided low frequency signal and the product information given the low frequency signal;
The advertisement management system further comprising: Frequency signal in the non-audible frequency band is included in the broadcast content as the product information, and the display device transmits the low-frequency signal included in the broadcast content to the display device ;
If the product information is selected from an external device, exposing the detailed product information according to the bidding order with respect to the product information; And
Performing payment processing related to the item detail information selected in the exposed item detail information
The advertisement management method comprising: delete 8. The method of claim 7,
The step of exposing the detailed product information includes:
Exposing product detail information matched with the low-frequency signal to a screen of the display device; or
Transmitting product detail information matching the low-frequency signal to the external device
The advertisement management method comprising: 10. The method of claim 9,
The step of transmitting detailed product information to the external device comprises:
Receiving location information from the external device, or providing sales shop information that exists within a predetermined distance from the location of the external device in consideration of the location of the external device previously stored in the display device
The advertisement management method comprising: 8. The method of claim 7,
The step of exposing the detailed product information includes:
Providing the product detail information through the application in the smart device by the low-frequency signal
The advertisement management method comprising: 8. The method of claim 7,
Bidding the detailed product information from the advertiser terminal according to different advertisement costs for each product exposure area;
Storing the detailed product information bidded for each product information in a product database;
Providing a low-frequency signal associated with product information stored in the product database; And
Storing the imparted low-frequency signal and the product information given the low-frequency signal in a low-frequency database
Further comprising the steps of:

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