KR102569947B1 - System for providing live commerce service based region - Google Patents

Abstract

The region-based live commerce system according to the present invention transmits shop information about the seller's store and product information about the seller's product together with a sales broadcast opening request signal requesting the opening of a sales broadcast in which the seller sells a product. Merchant device sending to; an operation server opening the sales broadcast by generating sales broadcast information for the sales broadcast based on the shop information and the product information; and a purchaser device to the operating server that transmits a sales broadcast inquiry request signal requesting an inquiry of the established sales broadcast.

Description

Region-based live commerce system {System for providing live commerce service based region}

The present invention relates to a region-based live commerce system, and more particularly, provides a buyer with a sales broadcast opened by a seller of a store located in close proximity to the buyer, and delivers the product to the buyer when the buyer purchases a product through the sales broadcast. It relates to a region-based live commerce system capable of issuing product exchange vouchers that can be exchanged for products or products.

Online e-commerce has grown rapidly with the development of the Internet. Recently, with the rapid development of mobile Internet and smart phone technology, the e-commerce market is rapidly being reorganized into a mobile environment.

Live commerce refers to a form of e-commerce that introduces and sells products to viewers through real-time video streaming. Live, which means real-time, plus e-commerce, can be defined as a combination of online shopping and broadcasting.

Consumers get information about products while watching Internet broadcasts, and hosts and viewers exchange opinions with each other. In addition, the product can be paid directly from the broadcasting page.

Live commerce is the conversion of home shopping channels online. However, there is a difference from the home shopping channel. The biggest difference is orientation. In the home shopping channel, the delivery of information is one-way. Of course, some home shopping channels collect and respond to viewers' opinions through text messages and the like. However, live commerce is much more active and dynamic in information exchange than home shopping channels.

For example, a live commerce that sells laptops runs a game where everyone is watching according to a viewer's request. In addition, the weight of the product is put on a scale and measured immediately. Sometimes, when a streamer gives false information, the mistake is immediately corrected by the viewers.

Another difference of live commerce is that the composition of broadcasting content is more flexible than that of home shopping channels. The Home Shopping Channel has shows hosted by several well-known show hosts. On the other hand, in live commerce, broadcasting is freely decorated according to what sellers want. Also, while home shopping channels are subject to legal regulations due to the nature of broadcasting, live commerce is relatively free from legal regulations like other online services. Therefore, interest in live commerce is increasing, and recently, various experts from all walks of life, such as brand officials and influencers, rather than professional broadcasters, appear and speak freely.

Korean Patent Registration No. 10-2384601

An object of the present invention is to provide a buyer with a sales broadcast opened by a seller of a store located in close proximity to the buyer, and to deliver the product to the buyer when the buyer purchases a product through the sales broadcast or to issue a product exchange voucher that can be exchanged for the product. It is to provide a region-based live commerce system that can

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention not mentioned above can be understood by the following description and will be more clearly understood by the examples of the present invention. It will also be readily apparent that the objects and advantages of the present invention may be realized by means of the instrumentalities and combinations indicated in the claims.

The region-based live commerce system according to the present invention transmits shop information about the seller's store and product information about the seller's product together with a sales broadcast opening request signal requesting the opening of a sales broadcast in which the seller sells a product. Merchant device sending to; an operation server opening the sales broadcast by generating sales broadcast information for the sales broadcast based on the shop information and the product information; and a purchaser device to the operating server that transmits a sales broadcast inquiry request signal requesting an inquiry of the established sales broadcast.

Preferably, the operation server searches for sales broadcasting information that satisfies an inquiry condition in response to the sales broadcasting inquiry request signal, and transmits the searched sales broadcasting information to the purchaser device.

Preferably, the purchaser device may transmit a sales broadcast access request signal requesting access to the sales broadcast to the operation server.

Preferably, the operating server may transmit sales broadcasting contents corresponding to the sales broadcasting to the purchaser device.

Preferably, the purchaser device may transmit purchaser location information indicating the location of the purchaser to the operating server together with the sales broadcast inquiry request signal.

Preferably, the store information may include store address information indicating the location of the store.

Preferably, the operation server sets an area within a preset first distance from the location of the buyer as a search area, and among a plurality of sales broadcast information, the store address information is configured to search for sales broadcast information included in the search area. It can be determined that the inquiry condition is satisfied.

Preferably, the operation server sets an area within a preset second distance from the location of the store as a notification area when the sales broadcast is newly opened, and buyer location information among a plurality of purchaser devices is included in the notification area A sales broadcast opening notification signal notifying the opening of a sales broadcast may be transmitted to the buyer's device.

Preferably, the buyer device may transmit a gift transmission request signal requesting transmission of gift vouchers to the seller device to the operation server.

Preferably, the operating server may transmit the gift voucher to the seller device when the gift transmission request signal is received.

Preferably, the purchaser device may transmit receipt type information indicating a receipt type of the product requested for purchase to the operation server together with a product purchase request signal requesting purchase of the product.

Preferably, the operation server transmits a delivery request signal for requesting delivery of the purchase-requested product to the purchaser based on the receipt type information to the seller device, or generates a product exchange voucher capable of being exchanged for the purchase-requested product. Thus, the product voucher can be transmitted to the purchaser device.

Preferably, the purchaser device may transmit a product transmission request signal requesting transmission of the product voucher to other purchaser devices to the operation server.

Preferably, the operating server may transmit the product exchange voucher to the other purchaser device when the product transmission request signal is received.

The region-based live commerce system according to the present invention provides a buyer with a sales broadcast opened by a seller of a store located in close proximity to the buyer, and when the buyer purchases a product through the sales broadcast, the product can be delivered to the buyer or exchanged for a product. By issuing commodity exchange vouchers, it is possible to promote the activation of regionally-based commercial activities.

In addition, according to the present invention, products sold only offline can be sold through sales broadcasting transmitted online, and products sold offline can be sold as digitized product vouchers.

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention not mentioned above can be understood by the following description and will be more clearly understood by the examples of the present invention. It will also be readily apparent that the objects and advantages of the present invention may be realized by means of the instrumentalities and combinations indicated in the claims.

1 is a diagram showing the configuration of a region-based live commerce system according to the present invention.
2 is a diagram showing a screen on which a seller device of a region-based live commerce system according to the present invention receives store information.
3 is a diagram showing a screen on which a seller device of a region-based live commerce system according to the present invention receives product information.
FIG. 4 is a diagram showing a screen displaying searched sales broadcasting information by a buyer's device of a region-based live commerce system according to the present invention.
5 is a diagram showing a screen displaying sales broadcasting contents provided by sales broadcasting by a buyer device of a region-based live commerce system according to the present invention.
6 is a diagram illustrating a screen on which a buyer device of a region-based live commerce system according to the present invention displays products sold in a sales broadcast.
7 is a diagram showing a screen on which a purchaser device of a region-based live commerce system according to the present invention receives receipt type information.
8 is a diagram showing a screen on which a purchaser device of a region-based live commerce system according to the present invention displays a product exchange voucher.
9 is a block diagram of each component of the region-based live commerce system according to the present invention.

Hereinafter, various embodiments of the present invention will be described with reference to the accompanying drawings. However, it should be understood that this is not intended to limit the present invention to specific embodiments, and includes various modifications, equivalents, and/or alternatives of the embodiments of the present invention. In connection with the description of the drawings, like reference numerals may be used for like elements.

In this document, the expression “has,” “may have,” “includes,” or “may include” refers to the presence of a corresponding feature (eg, a numerical value, function, operation, or component such as a part). , which does not preclude the existence of additional features.

In this document, expressions such as "A or B", "at least one of A and/and B", or "one or more of A or/and B" may include all possible combinations of the items listed together. . For example, "A or B", "at least one of A and B", or "at least one of A or B" (1) includes at least one A, (2) includes at least one B, or (3) It may refer to all cases including at least one A and at least one B.

Expressions such as "first", "second", "first", or "second" used in this document may modify various components, regardless of order and/or importance, and refer to a component as It is used only to distinguish it from other components and does not limit the corresponding components. For example, a first user device and a second user device may represent different user devices regardless of order or importance. For example, without departing from the scope of rights described in this document, a first element may be called a second element, and similarly, the second element may also be renamed to the first element.

A component (e.g., a first component) is "(operatively or communicatively) coupled with/to" another component (e.g., a second component); When referred to as "connected to", it should be understood that the certain component may be directly connected to the other component or connected through another component (eg, a third component). On the other hand, when an element (eg, a first element) is referred to as being “directly connected” or “directly connected” to another element (eg, a second element), the element and the other element are referred to as being “directly connected”. It may be understood that there are no other components (eg, a third component) between the components.

As used in this document, the expression "configured to" means, depending on the situation, e.g., "suitable for", "having the capacity to" )", "designed to", "adapted to", "made to", or "capable of" . The term "configured (or set) to" may not necessarily mean only "specifically designed to" hardware. Instead, in some contexts, the phrase "a device configured to" may mean that the device is "capable of" in conjunction with other devices or components. For example, the phrase "a control unit configured (or set) to perform A, B, and C" can be used by a dedicated processor (eg, embedded processor) to perform the operation, or by executing one or more software programs stored in memory. , may mean a general-purpose processor (eg, CPU or application processor) capable of performing corresponding operations.

In particular, in this specification, “~ device” or “~ server” refers to one or more of a central processing unit (CPU), an application processor (AP), and a communication processor (CP). can include

In this specification, “~device” or “~server” means any kind of hardware device including at least one processor, and is understood as encompassing software configurations operating on the hardware device according to embodiments. It can be. For example, “~device” or “~server” can be understood as including all user clients and applications running on machine-driven devices, smartphones, tablet PCs, desktops, laptops, and each device, and also accordingly. It is not limited.

Terms used in this document are only used to describe a specific embodiment, and may not be intended to limit the scope of other embodiments. Singular expressions may include plural expressions unless the context clearly dictates otherwise. Terms used herein, including technical or scientific terms, may have the same meaning as commonly understood by a person of ordinary skill in the technical field described in this document. Among the terms used in this document, terms defined in general dictionaries may be interpreted as having the same or similar meaning as the meaning in the context of the related art, and unless explicitly defined in this document, in an ideal or excessively formal meaning. not interpreted In some cases, even terms defined in this document cannot be interpreted to exclude the embodiments of this document.

1 is a diagram showing the configuration of a region-based live commerce system according to the present invention.

Referring to FIG. 1 , a region-based live commerce system according to an embodiment of the present invention may include a seller device 100 , an operating server 200 and a buyer device 300 .

The seller device 100 is a device controlled by a seller who sells a product through a broadcaster selling a product, and can transmit information for opening a sales broadcast and progressing the sales broadcast to the operation server 200. .

The operation server 200 is controlled by an operator who operates a region-based live commerce system (platform) according to, and may open a requested sales broadcast on the platform.

Here, opening a sales broadcast on the platform may mean adding information on a sales broadcast to a list of sales broadcasts and disclosing information on the corresponding sales broadcast.

Here, the seller may be a user using the platform. Also, the seller may be a manager of a store or an employee hired by the manager.

Meanwhile, the buyer device 300 may be a device controlled by a buyer who enters an opened sales broadcast, receives sales broadcast contents provided by the sales broadcast, and purchases a product sold through the sales broadcast.

Here, the buyer may be a user using the platform.

Hereinafter, a brief description of the above-described region-based live commerce system will be described in more detail.

FIG. 2 is a diagram showing a screen for receiving store information by a seller device of a region-based live commerce system according to the present invention, and FIG. 3 is a screen for receiving product information from a seller device of a region-based live commerce system according to the present invention. is a drawing showing

Further referring to FIGS. 2 and 3 , the seller device 100 may transmit a sales broadcast opening request signal requesting opening of a sales broadcast in which a seller sells a product to the operation server 200 .

At this time, the seller device 100 may transmit store information about the seller's store and product information about the seller's products used for opening the sales broadcast to the operation server 200 together with the opening request signal.

Here, the store may refer to a place operated by a seller and perform commercial activities, and the product may refer to a product sold by the seller at the store.

Here, the store information is information representing a seller's store, and may include store address information, store name, store contact information, store description, and store image.

Specifically, the store description may be a promotional text promoting the store, and the store image may be an image of the interior and exterior of the store.

To this end, as shown in FIG. 2 , the seller device 100 may obtain store information by providing the seller with an input page through which store information may be input. Specifically, the seller device 100 includes a UI (I1) for receiving store address information, a UI (A2) for receiving store name, a UI (I3) for receiving store contact information, a UI (I4) for receiving store description, A UI (I5) for receiving a shop image may be provided as a screen.

Meanwhile, the product information is information indicating a product sold by the seller, and may include a product name, a price before discount, a price after discount, a product exchange voucher usage period, and a product image.

Specifically, the price before discount is the price of the product before the discount is applied, the price after discount is the price of the product to which the discount is applied, and the period of use of the product exchange voucher is the product exchange voucher when the purchased product is issued as a product exchange voucher. This is a period during which the product can be exchanged, and the product image may be an image of the product.

To this end, as shown in FIG. 3 , the seller device 100 may obtain product information by providing the seller with an input page through which product information may be input. Specifically, the seller device 100 includes a UI for inputting a product name (J1), a UI for inputting a pre-discount price (A2), a UI for inputting a price after discount (J3), and a UI for inputting a product exchange voucher exchange period (J4). ), a UI (J5) for receiving a product image may be provided as a screen.

In addition, the seller device 100 may transmit a registration request signal requesting registration as a product sold through sales broadcasting while transmitting input product information to the operation server 200 .

Thereafter, when the sales broadcast opening request signal is received, the operation server 200 may open a sales broadcast by generating sales broadcast information for the sales broadcast based on store information and product information received together with the sales broadcast open request signal. there is.

Here, the sales broadcasting information may be information including store information and product information.

That is, the operation server 200 may generate sales broadcasting information and register the sales broadcasting information in the sales broadcasting list.

Meanwhile, the operation server 200 may terminate the sales broadcast by deleting corresponding sales broadcast information from the sales broadcast list when an end request signal requesting termination of the sales broadcast is received from the seller device 100 .

Meanwhile, the seller device 100 may transmit sales broadcasting content transmitted from the sales broadcasting to the operation server 200 when the requested sales broadcasting is opened.

Here, the sales broadcasting content may include a product sales video in which a seller describes a product and promotes the product in order to sell the product, and a product sales graphic showing product information.

At this time, the operation server 200 according to another embodiment may determine whether to open a sales broadcast based on product information received together with a sales broadcast opening request signal.

Specifically, the operation server 200 according to another embodiment searches for the product name of the product information from the list of prohibited products for sale, and when the product name of the product information is retrieved from the list of prohibited products for sale, the operation server 200 may determine not to open a sales broadcast. there is.

Conversely, the operation server 200 according to another embodiment searches for the product name of the product information in the list of prohibited products for sale, and when the product name of the product information is not found in the list of prohibited products for sale, it may be determined to open a sales broadcast. .

Here, the list of products prohibited for sale may be a list of products whose sale is prohibited through sales broadcasting. For example, the list of products prohibited for sale may include cigarettes, alcohol, adult products, and the like.

FIG. 4 is a diagram showing a screen displaying searched sales broadcasting information by a buyer's device of a region-based live commerce system according to the present invention.

Referring further to FIG. 4 , the purchaser device 300 may transmit a sales broadcast inquiry request signal to the operation server 200 for requesting inquiry of an opened sales broadcast.

At this time, the purchaser device 300 may transmit purchaser location information indicating the location of the purchaser to the operation server 200 together with a sales broadcast inquiry request signal.

Thereafter, the operation server 200 may search for sales broadcasting information that satisfies the inquiry condition in response to the sales broadcasting inquiry request signal, and transmit the searched sales broadcasting information to the purchaser device 300 .

Specifically, the operation server 200 sets an area within a preset first distance from the buyer's location as a search area, and stores address information among a plurality of sales broadcast information registered in the sales broadcast list is included in the search area. It may be determined that the search condition is satisfied with respect to broadcast information.

Here, the preset first distance may be 6Km.

That is, the operation server 200 may transmit sales broadcasting information in which store address information is included in the search area to the buyer device 300 .

The purchaser device 300 may display at least some of the information included in the received sales broadcasting information on the screen and provide the information to the purchaser.

As shown in FIG. 4 , the purchaser device 300 may display store address information among information included in each received sales broadcasting information on a map image (K1).

In addition, the purchaser device 300 may display store names and product information in a list format (K2, ..., K4) among information included in each of the received sales broadcasting information.

Through this, the buyer can inquire about the location of a store where sales broadcasting is conducted near the buyer's location and products sold in the corresponding store.

5 is a diagram showing a screen displaying sales broadcasting contents provided by sales broadcasting by a buyer device of a region-based live commerce system according to the present invention.

Referring further to FIG. 5 , the purchaser device 300 may transmit a sales broadcasting access request signal requesting entry to the sales broadcasting to the operation server 200 .

At this time, as described above, the purchaser device 300 displays the searched sales broadcasting information on the screen, and when one of the sales broadcasting information displayed by the buyer is selected, a sales broadcast corresponding to the selected sales broadcasting information is displayed. A sales broadcast admission request signal requesting admission may be transmitted to the operation server 200 .

Thereafter, the operation server 200 may transmit the sales broadcasting content of the sales broadcasting requested for admission to the purchaser device 300 when the sales broadcasting access request signal is received.

As shown in FIG. 5 , the purchaser device 300 may display a product sales image L1 and a product sales graphic L2 included in the sales broadcasting content received from the operation server 200 on the screen.

In addition, the purchaser device 300 may display on the screen chatting content L3 transmitted by other buyers entering the sales broadcast, and may receive chatting content from the seller and transmit it to the operating server 200 .

At this time, the operation server 200 according to another embodiment calculates the participation rate of each purchaser for the sales broadcast based on the input frequency of the chatting content input from each buyer entering the sales broadcast, and the calculated participation is the criterion. After discounting product information provided to the purchaser's device 300 of the purchaser exceeding the degree of participation, the price may be corrected.

Specifically, the operating server 200 calculates the input frequency, which is the number of inputs of chat content per unit time (eg, 1 minute), as a degree of participation, and is provided to the buyer device 300 of a buyer exceeding the standard participation degree After the product information is discounted, the price may be reduced and corrected.

Through this, the operation server 200 can activate the buyer's participation in sales broadcasting.

On the other hand, the operation server 200 according to another embodiment sets an area within a preset second distance from the location of the store as a notification area when a new sales broadcast is opened, and buyer location information among a plurality of purchaser devices is displayed in the notification area. A sales broadcast opening notification signal notifying the opening of a sales broadcast may be transmitted to the included buyer device.

Here, the preset second distance may be 6Km.

Through this, the operating server 200 may promote sales by informing buyers close to the store where the sales broadcast is opened to inform the start of the sales broadcast.

On the other hand, the buyer device 300 according to another embodiment transmits a gift transmission request signal requesting transmission of a gift exchange voucher to the seller device 100 of the seller performing the sales broadcast while entering the sales broadcast, and operates the server 200 can be sent to

Here, the gift exchange voucher may be a digital exchange voucher that can receive a real gift from another store or deliver a real gift.

At this time, the purchaser device 300 according to another embodiment may receive a gift transmission request from the purchaser and transmit a gift transmission request signal for a gift voucher to the operation server 200 .

At this time, the purchaser device 300 may transmit payment information used for payment of the gift voucher to the operation server 200 together with the gift transmission request signal.

On the other hand, the operation server 200, when the number of buyers who entered the sales broadcast corresponding to the gift transmission request signal exceeds the reference number, pays for the gift exchange voucher using payment information, and sends the settled gift exchange voucher to the corresponding seller device ( 300).

Through this, a buyer can grant a gift exchange right to a seller through a function of giving a gift only to a seller performing a sales broadcast watched by a plurality of buyers.

6 is a view showing a screen on which a buyer device of a region-based live commerce system according to the present invention displays products sold in a sales broadcast, and FIG. 7 is a view showing a purchase type of a buyer device of a region-based live commerce system according to the present invention. 8 is a diagram showing a screen for receiving information, and FIG. 8 is a diagram showing a screen on which a purchaser device of a region-based live commerce system according to the present invention displays a product exchange voucher.

As shown in FIG. 6 , the purchaser device 300 may display product information of products sold by a seller performing sales broadcasting on a screen (M1).

In addition, the purchaser device 300 may separately classify and display product information into which purchase selection is input among product information (M2).

Thereafter, the purchaser device 300 may transmit receipt type information representing the receipt type of the product requested for purchase to the operation server together with a product purchase request signal requesting purchase of the product.

Here, the receipt type information may indicate any one of a delivery type in which the product requested for purchase is delivered to the buyer and an exchange voucher type in which the store issues a product voucher that can be exchanged for the product requested for purchase.

As shown in FIG. 7 , the purchaser device 300 provides a UI N1 for receiving receipt type information as an exchange voucher type and a UI N2 for receiving receipt type information as a delivery type on a screen. can

Thereafter, the operating server 200 transmits a delivery request signal for requesting delivery of the purchase requested product to the buyer based on the receipt type information to the seller device 100 or generates a product exchange voucher that can be exchanged for the purchase requested product. The product exchange voucher may be transmitted to the purchaser device 300 .

As shown in FIG. 8 , when the receipt type information indicates the exchange voucher type, the purchaser device 300 receives the product exchange voucher from the operation server 200, and when the buyer wants to exchange the product at the store, the product is displayed on the screen. Exchange vouchers can be displayed.

Such a product exchange voucher may include a product voucher usage period O1 and a product identification code O2 used to identify a product in a store.

This product identification code O2 may be formed as a barcode or QR code.

Thereafter, the buyer visits the seller's store and presents the screen of the buyer's device 300 on which the product identification code O2 is displayed to the seller to receive the product.

Meanwhile, the purchaser device 300 according to another embodiment may transmit a product transmission request signal requesting transmission of a product exchange voucher to another purchaser device to the operation server 200 .

Thereafter, the operation server 200 checks the store address information of the store corresponding to the merchandise exchange voucher, sets an area within a preset third distance from the location of the store corresponding to the store address information as a transmission area, and sets another buyer device It is possible to receive other buyer location information indicating the location of another purchaser from , and check whether the other purchaser location information is included in the transmission area.

Here, the store corresponding to the product exchange voucher may mean a store where products can be exchanged with the product exchange voucher.

Here, the preset third distance may be 6Km.

The operating server 200 may transmit the product exchange voucher requested by the purchaser to the corresponding other purchaser device when the location information of another purchaser is included in the transmission area.

Conversely, the operation server 200 may not transmit the product exchange voucher requested by the purchaser to the corresponding other purchaser device if the other purchaser location information is not included in the transmission area.

Through this, it is possible to present the product exchange voucher requested to be sent to the purchaser only to other purchasers located in a short distance from the store.

Meanwhile, the purchaser device 300 according to another embodiment may transmit a product transmission request signal requesting transmission of a product exchange voucher to another purchaser device to the operation server 200 .

Thereafter, the operating server 200 may check the operating hours of the store corresponding to the commodity exchange voucher and store address information of the store corresponding to the commodity exchange voucher, and may receive other buyer location information indicating the location of another buyer from another purchaser device. there is.

Next, the operation server 200 may calculate an arrival time for other buyers to arrive at the store based on the store address information and other buyer location information, and determine whether the calculated arrival time exceeds the operating hours.

Finally, if the arrival time does not exceed the operating time, the operation server 200 may transmit the product exchange voucher requested by the purchaser to the corresponding other purchaser device.

Conversely, if the arrival time exceeds the operating time, the operating server 200 may not transmit the product exchange voucher requested by the purchaser to the corresponding other purchaser device.

Through this, the product exchange voucher requested to be sent to the buyer can be presented as a gift only to other buyers who arrive at the store within operating hours of the store and can exchange the commodity exchange voucher.

9 is a block diagram of each component of the region-based live commerce system according to the present invention.

Referring further to FIG. 9, the seller device 100 and the buyer device 300 may include communication units 110 and 310, processors 120 and 320, display units 130 and 330, and an input unit ( 140 and 340) and storage units 150 and 350.

The communication units 110 and 310 may be connected to a communication network and communicate with the operation server 200 using general-purpose communication. To this end, the communication units 110 and 310 may include a general-purpose communication module that performs general-purpose communication. Here, general-purpose communication is communication using an Internet network or a cellular communication protocol, for example, LTE (Long-Term Evolution), LTE-A (LTE Advanced), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), At least one of Universal Mobile Telecommunications System (UMTS), Wireless Broadband (WiBro), and Global System for Mobile Communications (GSM) may be used.

The processors 120 and 320 may control operations of the display units 130 and 330 , the input units 140 and 340 , and the storage units 150 and 350 .

The processors 120 and 320 use one or more cores (not shown) and a graphic processing unit (not shown) and/or a connection path (eg, a bus) for transmitting and receiving signals to and from other components. can include

The processors 120 and 320 according to an embodiment may be configured to operate the user device 100 by executing one or more instructions stored in the storage units 150 and 350 .

The storage units 150 and 350 may store programs (one or more instructions) for processing and control of the processors 120 and 320 . Programs stored in the storage units 150 and 350 may be divided into a plurality of modules according to functions.

The display unit 130 or 330 may display various information and UI on the screen according to the control of the processor 120 or 320 .

The display units 130 and 330 may be implemented as a display panel, and when the input units 140 and 340 capable of receiving a touch input are implemented as a touch panel, they may be implemented by being combined with the touch panel.

The input units 140 and 340 may receive various information and selection from the user.

Operation server 200 may include a communication unit 210, a processor 220 and a storage unit 230 to perform the above-described role.

The communication unit 210 may be connected to a communication network and communicate with the user device 200 using universal communication. To this end, the communication unit 210 may include a general-purpose communication module that performs general-purpose communication. Here, general-purpose communication is communication using an Internet network or a cellular communication protocol, for example, LTE (Long-Term Evolution), LTE-A (LTE Advanced), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), At least one of Universal Mobile Telecommunications System (UMTS), Wireless Broadband (WiBro), and Global System for Mobile Communications (GSM) may be used.

The processor 220 may control the operation of the communication unit 210 and the storage unit 230 .

The processor 220 may include one or more cores (not shown) and a graphic processor (not shown) and/or a connection path (eg, a bus) for transmitting and receiving signals to and from other components. can

Processor 220 according to an embodiment may be configured to perform the operation of the operation server 200 by executing one or more instructions stored in the storage unit 230.

The storage unit 230 may store programs (one or more instructions) for processing and control of the processor 220 . Programs stored in the storage unit 230 may be divided into a plurality of modules according to functions.

So far, the present invention has been mainly looked at with respect to preferred embodiments. Those skilled in the art to which the present invention belongs will understand that the present invention can be implemented in a modified form without departing from the essential characteristics of the present invention. Therefore, the disclosed embodiments should be considered from a descriptive point of view rather than a limiting point of view. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the equivalent scope should be construed as being included in the present invention.

As described above, although the present invention has been described by the limited embodiments and drawings, the present invention is not limited thereto, and the technical spirit of the present invention and the following by those skilled in the art to which the present invention belongs Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

100: seller device
200: operation server
300: buyer device

Claims (6)

A seller device that transmits store address information about a store of the seller and product information about the seller's product to an operating server together with a sales broadcast opening request signal requesting opening of a sales broadcast in which the seller sells a product;
an operating server opening the sales broadcast by generating sales broadcast information for the sales broadcast based on the store address information and the product information; and
A buyer device for transmitting buyer location information indicating the location of the buyer to the operation server together with a search request signal requesting inquiry of the established sales broadcasting;
The operating server
An area within a preset first distance from the buyer's location is set as a search area, and it is determined that the store address information among a plurality of sales broadcast information satisfies a search condition for sales broadcast information included in the search area; ,
Searching for sales broadcasting information that satisfies the inquiry condition in response to the singgi inquiry request signal, and transmitting the searched sales broadcasting information to the purchaser device;
Transmitting sales broadcasting contents corresponding to the sales broadcasting to the purchaser device in response to an entrance request signal from the purchaser device;
Based on the input frequency of chatting contents input from buyers who entered the sales broadcast, the participation rate for each buyer is calculated, and the price of product information provided to buyers whose participation exceeds the standard value is corrected after discounting;
When the sales broadcast is newly opened, an area within a predetermined second distance from the location of the store is set as a notification area, and the sales broadcast is opened to a buyer device among a plurality of purchaser devices whose buyer location information is included in the notification area. to send a notification signal for opening a sales broadcast that informs
Region-based live commerce system.
delete delete According to claim 1,
The buyer's device
Sending a gift transmission request signal requesting transmission of a gift voucher to the seller device to the operation server;
The operating server
Characterized in that when the gift transmission request signal is received, the gift exchange voucher is transmitted to the seller device
Region-based live commerce system.
According to claim 1,
The buyer's device
Transmitting receipt type information indicating the receipt type of the product requested for purchase together with a product purchase request signal requesting purchase of the product to the operation server;
The operating server
Based on the receipt type information, a delivery request signal for requesting delivery of the purchase-requested product to the buyer is transmitted to the seller device, or a product exchange voucher that can be exchanged for the purchase-requested product is created to send the product exchange voucher to the buyer. characterized by transmitting to the device
Region-based live commerce system.
According to claim 5,
The buyer's device
Sending a product transmission request signal requesting transmission of the product exchange voucher to another purchaser device to the operation server;
The operating server
Characterized in that when the product transmission request signal is received, the product exchange voucher is transmitted to the other purchaser device
Region-based live commerce system.