KR20170024245A - A product order/payment commerce method and apparatus thereof for product identification by minimum information - Google Patents

Abstract

Disclosed is an on- and off-line connected commercial transaction method, and an apparatus thereof. The on- and off-line connected commercial transaction according to an embodiment of the present invention comprises the steps of: obtaining product information about off-line store products to sell a product which is sold in an off-line store by an off-line sales person online such as electronic commerce; ordering and requesting a product from the off-line sales person by using simple information of an off-line product; enabling the sales person to use the electronic commerce by adding regulations and general commerce information; and distributing profits generated from commerce through the service providing apparatus to the off-line sales person.

Description

A commodity order / payment commerce method and apparatus for product identification using minimum information for product identification such as product image,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to electronic commerce technology and more specifically to an online-to-offline business (O2O) technology.

Recently, consumers are increasingly searching for products offline, acquiring product information through offline experience, and purchasing products online. This phenomenon is a generalized phenomenon due to the blurred boundaries between offline and online due to the rapid spread of smartphones.

According to Forrester Research's Omni-Channel Report 2014, 68% of consumers are using smartphones, such as searching for similar items on the mobile during shopping.

The problem with offline stores is that the number of Shorumin and Morumin consumers who buy online after searching for products offline is increasing.

      In addition, the fatal limitations of offline are that they have sales opportunities within the store space. In other words, the probability that a customer who goes out of an in-store store will come back to the store and purchase a commodity is significantly reduced.

      In addition, when the merchandise is intended to be traded through online (mobile), merchandise information management is essential for the seller or the platform vendor due to the obligation to notify the merchandise information by laws or the like. Accordingly, in order to activate the online commerce of the offline commodity, it is necessary to identify the offline commodity information (between the seller and the consumer) or to observe the minimum commodity information notification regulations of the seller.

According to an embodiment, there is provided an on-off-line linked commerce method for expanding the space and time constraints of a consumer's purchase decision point (Point of Purchase) Device.

Particularly, it is a product ordering / payment solution that overcomes spatial limitations through online (or mobile) offline items with only information (product name, product image, etc.) for identification and identification of products without detailed product information .

The method of online (mobile) commerce according to an embodiment of the present invention includes the steps of acquiring goods information of interest through a visit to a local store (or indirect experience through another person or online) Ordering the offline store product at the off-line store using the minimum product identification information at a place other than the store after the indirect experience, receiving the seller's order and transmitting (sharing) the product detailed information to the consumer, Order / payment step, and further order / payment is made by another consumer and includes a commerce expansion step.

The step of acquiring the interested merchandise information through a visit to the in-store (or an indirect experience through another person or online) according to an embodiment of the present invention may include not only information obtained by a consumer visiting the store directly, It includes product information obtained through other people's experiences or online search activities.

The step of ordering the offline store products at the off-line store using the minimum information at a place other than the store according to the embodiment may include a step of allowing the seller to identify the individual products such as the offline store information and the product information of the store, The merchant (store) may further include a step of transferring the product information to be purchased to the consumer using the information including the various methods. The way that a consumer delivers product information to a seller includes various delivery methods such as a mobile app, an online web, and wired and wireless communication.

The step of receiving the merchandise according to one embodiment and transmitting (sharing) the detailed product information to the consumer includes the steps of compliance with the regulations for online commerce and the contents for providing information necessary for the consumer and online commerce, Share information with consumers. At this time, the information sharing method includes various delivery methods such as mobile app, online web, and wired / wireless communication.

The step of ordering / paying by the consumer according to an embodiment may include a method of ordering / payment by the consumer, a payment method, an order, and a payment method provided by the commerce platform included in the present proposal, Delivery, and means of service.

The additional order / payment is performed by another consumer according to an embodiment, and the commerce expansion step includes not only the initial consumer of the purchased commodity but also the method of additional purchase using the information generated by the initial transaction or additional purchase by another person do. That is, it is possible to further expand the commodity using the commodity information using the first transaction.

Online (mobile) commerce can also be performed for offline products that are not DB-formatted by the order / settlement commerce method using the minimum information for product identification such as a product image according to one embodiment.

Sellers are able to trade offline products online with minimal effort or no additional effort for separate online commerce, thereby enabling additional sales growth.

FIG. 1 is a reference diagram for explaining the concept of a commerce model connected with on-off-line according to an embodiment of the present invention;
2 is a configuration diagram of an on-off-line linked commercial transaction service system according to an embodiment of the present invention;
FIG. 3 is a configuration diagram of the service providing apparatus of FIG. 2 according to an embodiment of the present invention;
FIG. 4 is a detailed configuration diagram of the processor of FIG. 3 according to an embodiment of the present invention;
FIG. 5 is a flow chart illustrating an on-off-line linked commercial transaction method according to an embodiment of the present invention;
FIG. 6 is a reference view showing a form in which an order is processed using minimum product recognition information related to a product order and payment between a consumer and a seller according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, the terms described below are defined in consideration of the functions of the present invention, which may vary depending on the intention or custom of the consumer, the seller, the operator, and the like. Therefore, the definition should be based on the contents throughout this specification.

FIG. 1 is a reference diagram for explaining the concept of an on-off-line linked commerce model according to an embodiment of the present invention.

Referring to FIG. 1, the consumer 104 combines on-line and off-line, from product search to purchase in an offline store, in a complex manner. For example, the consumer 104 can visit the offline store 100 to search for the product, and then purchase the product using the method of the online commerce 102 even when the user has left the store. During the online purchase process, the minimum information that can recognize the offline product, not the form of the online shopping mall, for example, the product image, the name of the product (including other methods) And the seller adds online supplementary information for online commodity trading to conduct online commerce.

Generally, when a consumer visits an in-store and leaves the store without purchasing the product in the offline store, the same product must be searched in the online shopping mall. However, it is not easy to search the same online product as in- , Even if it is searched, inefficiency such as a time for searching occurs. Most of all, it is not easy to make consumer decision on purchasing because of low reliability of offline commodity.

According to the present invention, when the consumer 104 firstly visits the offline store 100 to search for a product and then secondarily purchases the corresponding product of the offline store 100, the minimum information of the offline store product (Or delivery) to the seller so that the consumer 104 can conveniently and efficiently purchase the product without restriction of time and space. In the case of an offline seller, even if the customer 104 who visited the offline store 100 does not purchase the desired item directly from the offline store 100 but then leaves the store, the point of sale is expanded.

2 is a configuration diagram of an on-off-line linked commerce service system (hereinafter referred to as "system") according to an embodiment of the present invention.

Referring to FIG. 2, the system includes an on-offline coordinated commercial service providing apparatus (hereinafter referred to as a "service providing apparatus") 1, a purchaser terminal 2, and an online commerce platform 3.

As shown in Fig. 1, the service providing apparatus 1 may be associated with the online commerce platform 3, the buyer terminal 2, the offline sellers 2, or may be located within the online commerce platform 3.

The online commerce platform 3 is a server operated by the on-off-line linked commerce service operator 20. The offline seller 30 is a company that sells products offline, for example, a store of a department store or a brand agency (direct, consign, franchise, etc.). In general, the offline seller 30 receives the merchandise sales profit due to offline sales. At this time, in order to maximize the sale of goods, the offline seller 30 performs a sales promotion activity to complete the merchandise transaction at the time of the store visit. In particular, the recent increase in online transactions and omni-channel shopping have caused sales in offline stores to shrink. The service providing apparatus 1 according to the present invention allows the off-line seller 30 to overcome the constraint of time-to-market for commodity sales so that commerce can be performed. In order to deal with offline products, online merchants, such as online malls, general malls, open markets, social commerce, etc., deal with sales commission charges and complicated online merchandise transaction procedures, Production, and online pre-registration of product information.

The present invention is an epoch-making development that can simplify a complicated process for online transaction of an offline commodity as described above, and can increase utility and commercial transaction through commercial convenience to both a seller and a consumer.

The minimum commodity information delivered by the consumer to the seller includes information that can describe the commodity by combining the image of the commodity, the commodity name, the commodity code, and two or more other commodity-specific information. On the other hand, the merchandise information provided by the seller to the consumer allows the merchant to conduct the merchandise in an electronic form (online) in a legitimate way by conveying laws, regulations, and general merchandise information when commodities are commerce in electronic form .

The service providing apparatus 1 according to the embodiment acquires the product information from the offline seller 2 by communicating the offline purchase requisition product information to the service providing apparatus 1 through the purchaser terminal 2. [ Also, in the case of acquiring the product information from a plurality of offline seller servers, it is possible to acquire the product information for each offline store. The service providing apparatus 1 can store the obtained goods information in a database. Accordingly, even if the service providing apparatus 1 does not manage all of the product information, the customer can purchase the corresponding product online regardless of any product sold offline by transmitting / receiving (or storing) the product information at the time of the transaction .

The service providing apparatus 1 according to the embodiment communicates with the purchaser terminal 2 and receives information on the purchase intention goods selected by the consumer from the purchaser terminal 2. [ The purchase intention merchandise information selected by the consumer is information on the merchandise image, the merchandise name, and information on the merchandise that the purchaser who visited the merchant's offline store has the intention to purchase from the in-store merchandise. For example, when a buyer visits a local store to experience a product, but does not make a purchase decision at the time of visiting the store, he or she desires to make a purchase by leaving the store. Is minimum information for recognizing a product such as a product image, a product name, and a product code through an application installed in the buyer terminal 2. [ The service providing apparatus 1 provides the purchaser intending merchandise information of the consumer to the offline seller 2 through the service providing apparatus 1 in cooperation with the purchaser terminal 2. [ The method of selecting the purchase intention product from the consumer is not limited to the method of transferring the minimum product information, and various other methods may be used.

Consumers can check on-line merchandise information online. For example, in addition to a case where a consumer directly experiences a product in an offline store, the present invention includes a case of searching for information on an offline store through online (including mobile), and then requesting purchase of the product at the store. At this time, the discount information, the coupon information, the use history information, and the like are provided to induce the user to purchase.

The service providing apparatus 1 provides a variety of online services for purchase intention goods. The service providing apparatus 1 according to an embodiment processes a buyer's online order and payment for a product of interest. The service providing apparatus 1 can provide a social network service to a product purchased by a buyer through a shopping cart or a shopping cart stored in a shopping basket. Social network services include, but are not limited to, for example, how a buyer presents a product of interest or purchase to another buyer, how to recommend it, and how to share an opinion.

When the buyer purchases the item of interest in the online store, the service providing apparatus 1 can deliver the item to the designated position within the designated time so that the buyer can receive the item at the specified position. For example, the goods are delivered to the pickup center in the offline shopping mall through the goods shippers. The purchaser can select the item of interest in the offline shopping mall and purchase the item of interest online, and then go to the designated shopping mall to receive the purchased interest item.

The service providing apparatus 1 according to one embodiment manages the revenue generated through settlement of the goods of interest of the buyer. When the purchaser purchases a commodity of interest in an online store, the service providing apparatus 1 distributes the purchase revenues to salesmen or distributes commissions to the offline sellers.

The purchaser terminal 2 communicates with the service providing apparatus 1. [ The purchaser can install an app to receive the online service from the service providing apparatus 1. [ In this case, the purchaser can execute an application installed in the purchaser terminal 2 to select an offline purchase intention product, and purchase the selected purchase intention goods through the online commerce service. The purchaser terminal 2 may be a portable terminal, for example, a smart phone, so that the purchaser can conveniently use the portable terminal while traveling around the offline shopping mall.

3 is a configuration diagram of the service providing apparatus of FIG. 2 according to an embodiment of the present invention.

2 and 3, the service providing apparatus 1 includes a database 10, a communication unit 12, and a processor 14.

The communication unit 12 transmits and receives information to and from other entities, and the other entity may be the buyer terminal 2 and the offline seller 2. For example, the communication unit 12 can receive the information of the purchase intention product among the offline store products from the purchaser through the purchaser terminal 2. The communication unit 12 can acquire the additional information of the goods to be sold in the off-line store from the offline seller 2.

The processor 14 acquires product information about the offline stores through the communication unit 12 and stores the acquired product information in the database 10 so that the products sold in the offline stores can be sold through the online commerce. And manages the stored product information. The processor 14 according to the embodiment receives purchase intention product information from the buyer terminal 2 and links the additional product information with the seller. The purchase intention product is managed in the database 10 and the commerce essential information is managed so that the online commerce becomes possible.

4 is a detailed configuration diagram of the processor of FIG. 3 according to an embodiment of the present invention.

2 to 4, the processor 14 includes a product identification information (image, product name) processing unit 141, an additional product information processing unit 142, an order / payment processing unit 143, and a profit processing unit 144 do.

The product identification information (image, product name) processing unit 141 registers product basic information fetched from the buyer terminal 2 of the consumer in the database 10. In addition, the function provides the function of adding the detailed product information of the product in association with the offline seller (2). The merchandise identification information (image, merchandise name) processing unit 141 according to the embodiment allows the merchant to provide the merchant with the minimum information for merchandise recognition, for example, merchandise image, merchandise name, merchandise code, ≪ / RTI > The additional product information processing unit 142 is provided with a function of adding product detail information so that the electronic form transaction can be performed on the purchase intention product of the consumer. The purchasing intention of the consumer can be informed by the user by providing not only the information on the commodity but also discount information, use history information, and the like.

 To this end, the order and payment processing unit 143 can process settlement in cooperation with the settlement agency. The method of ordering is transaction processing through the method of online commerce.

The profit processing unit 144 performs a function of processing the sales, the fee, and the method of providing the customer benefit for the transaction when the commodity experienced by the customer in the offline store is traded through the service providing apparatus 1. [ For example, it is possible to manage the functions of the sales processing to the offline store or the sales processing of the headquarters of the corresponding company (company) according to the job definition by the method of sales attribution. In addition to the sales attribution, it is possible to additionally manage the method of providing incentive for in-store promotion and the management function of marketing / promotion information.

The profit processing unit 144 manages the profit generated through settlement of the purchase intent of the consumer. The profit processing unit 144 distributes the purchase profit to the offline sellers when the consumer purchases the purchase intention goods. In addition, at least a portion of the purchase proceeds may be charged as a transaction fee.

FIG. 5 is a flowchart illustrating an on-off-line linked commercial transaction method according to an embodiment of the present invention.

Referring to FIG. 2 and FIG. 5, the consumer searches for / obtains product information for offline store products through the offline seller 3 (500). The reason for obtaining the product information is to allow merchants to sell commodities that are sold in the offline stores by online merchants even online. The service providing apparatus 1 can connect with the buyer terminal 2 to fetch the information for identifying the goods to the offline seller 2 and register it online.

Subsequently, the consumer leaves the off-line store visited. At this time, the method of leaving the store is a physical departure, but the transaction can occur in the shop depending on the type of commerce (510). Consumers were interested in the store but could not purchase it, or they did not intend to purchase at the time of the store visit, but they might be willing to buy the product through a promotional / service proposal from the seller. The service providing apparatus 1 is a store commodity order requesting step (520) for providing the local identification information of the purchase intention goods from the consumer to the offline seller 2,

The offline seller 2 provides additional product information (notice information, product detail description, price information, and the like) to the consumer by utilizing the service providing device 1 for electronic commerce for the product of the order request 520 of the consumer 530). For example, the additional product information may be provided by using the service providing device 1, such as electronic commerce-related laws, regulations, and detailed product information (price, size, color, style, material, origin, etc.) The customer then confirms the item detail information and processes the order settlement and settlement. (540)

The service providing apparatus 1 according to an embodiment manages the steps of commodity transfer / transaction completion 550 after order / payment processing and additional transaction / extension 560. The additional transaction / extension 560 includes a function that can additionally cause commercial transactions due to repeated transactions or transactions by other consumers using the registered product information. FIG. 6 is a reference view showing an extended purchase form according to a movement form of a buyer according to an embodiment of the present invention.

Referring to FIG. 6, a consumer visits an offline store to search for and experience a product. The consumer visits the in-store, searches for products, and if there is a product that he or she is interested in, the user takes a picture of the product or confirms the product identification information such as the product name and the product code. At this time, the consumer can store the goods more easily and conveniently through the app installed in the buyer terminal 2. The service providing apparatus 1 provides a platform service necessary for a consumer to purchase such a product. After that, the consumer uses the information about the products experienced in the store even in the space outside the store, and orders the product to the corresponding offline store. After viewing the product order information of the consumer, the offline seller delivers the product additional information (consumer notice item, product detail description, option information, etc.) for the electronic commerce to the consumer using the service provision device 1, And confirms the goods order and pays. At this time, the offline sellers can provide various promotions and services so that the merchandise transaction occurs.

The service providing apparatus 1 can deliver the commodity to the designated position within a designated time so that the purchaser can receive the commodity at the specified position. For example, in addition to the delivery of goods by courier, the goods are delivered to the pickup center in the offline shopping mall. Then, a message informing the buyer that the product is prepared is transmitted to the buyer terminal of the buyer. The purchaser can confirm the goods preparation message output through the purchaser terminal.

After purchase by the purchaser, the service providing apparatus 1 provides various online services to the purchased commodities. For example, it is possible to provide functions such as repurchase of a purchased commodity, presenting a purchased commodity to another purchaser, expansion of a third-party commodity transaction utilizing the purchase history, and the like.

According to the above description, the purchaser can purchase the personalized data with expanded place, time, and occasion. It is possible to diversify the channel that distorts the channel between online and offline, and it can improve the convenience. In terms of sellers, sales can be extended by expanding the space and time constraints of the buyer's point of purchase. Particularly, when a buyer changes his or her offline channel to an online channel, the profit is linked to the offline seller, thereby making it possible to generate a profit that can not be obtained by changing the channel of the existing buyer.

The embodiments of the present invention have been described above. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is defined by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof should be construed as being included in the present invention.

1: On-line and off-line linked commerce service provision device
2: Buyer terminal (smart phone, etc.)
3: Local Merchant (store)
10: Database
12:
14: Processor
141: product identification information (image, product name)
142: Additional product information processing section
143: Order / Payment Processing Unit
144: Revenue processor

Claims (10)

A step in which a consumer visits an offline store and searches for and acquires product information;
(Image), a product code, a product name, and other two or more types of images that can identify a merchandise of interest from among the offline store merchandise through a buyer terminal, for example, a smartphone and an app, Storing product identification information in a combined form;
Off-line business transaction method.
The method according to claim 1, further comprising the steps of: acquiring the product information and ordering the product to the offline seller using the service providing device (1) as a simple information of the product;
A step of using the information to manage the identification information of the goods in the service providing apparatus 1 and ordering the information from the seller; And
A product name, a product name, a product code, a product price, a content that can be described as a product, a combined product information, etc., as a method for identifying a product;
Off-line business transaction method. Linking the additional product information to enable the seller to perform electronic commerce for the customer order request;
A method of inputting information (text, image, data data information, etc.) for complying with the law as commodity side information by the commodity seller (or consumer, service providing device, other users, etc.);
Processing a consumer's order and payment for a purchase requisitioned by the consumer;
Further comprising the steps of: 2. The method of claim 1, wherein the on-
Providing a social network service to a target merchandise of an online store;
Further comprising the steps of: 2. The method of claim 1, wherein the on-
Delivering a product to a predetermined position within a predetermined time so that the purchaser can receive the product at a predetermined time and position when the consumer purchases the product through the service providing device (1);
Further comprising the steps of: 2. The method of claim 1, wherein the on-
Imposing at least a portion of the purchase proceeds as a transaction fee when a purchase occurs for an item of interest in an online store;
Off-line business transaction method. A database in which information is stored;
A communication unit for transmitting and receiving information; And
The merchandise information on the in-store merchandise items is acquired through the communication unit and stored in the database so that the merchandise sold in the offline store can be sold in the form of electronic commerce, A processor for receiving selection information through the communication unit when the merchandise is ordered and distributing the revenue generated through purchase to the offline merchant when the consumer purchases the merchandise of interest in the offline store through the buyer terminal;
Off-line business transaction service providing apparatus. 8. The apparatus of claim 7, wherein the processor
The integrated or individual information is registered in the database with respect to individual process steps such as product ordering, product detail information addition, order / payment, product delivery, and additional expansion commerce by linking at least one offline merchant with the terminal of the consumer through the communication unit Wherein the on-line and off-line linked commerce service providing apparatus comprises: Wherein the management server manages the commerce information personalized by the consumer of the purchase requisition product and processes the extended type of commerce such as repurchase, additional purchase, purchase recommendation, and the like. Wherein the social network service is provided to the merchandise of the offline store using the online or the recognized merchandise information.

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