KR20160038662A

KR20160038662A - Omni commerce method and apparatus thereof

Info

Publication number: KR20160038662A
Application number: KR1020140158288A
Authority: KR
Inventors: 성준경
Original assignee: 주식회사 비즈니스인사이트
Priority date: 2014-09-30
Filing date: 2014-11-13
Publication date: 2016-04-07

Abstract

Disclosed are an online-offline integrated commercial transaction method and an apparatus thereof, the method capable of enhancing purchase convenience of a buyer and increasing sales of a seller at the same time by extending spatial and time restrictions in Point of Purchase of a customer. The online-offline integrated commercial transaction method includes the steps of: obtaining product information about offline shop products in order to enable an offline seller to sell the product being sold in an offline shop on an online commercial transaction platform; providing the selected product of interest through the online commercial transaction platform by using the obtained product information when the product of interest is selected among the offline shop products by a buyer visiting the offline shop; and providing order information to the offline seller when the buyer orders the product of interest on the online commercial transaction platform, and distributing profits resulting from sales to the offline seller.

Description

&Lt; Desc / Clms Page number 1 > Omni commerce method and apparatus &

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic commerce technology, and an online channel and an offline channel are connected using a hub system in which a product master and inventory information are linked in detail On-line integrated commerce (O2O) service.

Particularly, when a buyer orders an offline product through online using a buyer terminal such as a mobile, the order details are delivered to the offline seller so that the transaction is performed through the offline seller, Off-line integrated business business model based on an on-line commerce platform (OCP).

Recently, buyers have been able to freely cross online and offline channels between the product recognition stage and the purchase stage. For example, a buyer can visit an in-store, search for a product, and then purchase the product online.

This pattern of atypical buying has a direct impact on the sales of offline channel sellers. In the purchasing process, the route to purchase additional purchasers who failed to make purchasing decisions at the first shop visit is less likely to deal with inconvenience of inquiry on site due to the characteristics of the offline store, and changes to another channel, resulting in loss of sales opportunity. This pattern of buying is changing into a major competitive relationship between offline and online sellers, and competition between offline and online sellers is heating up. Due to this change in consumption patterns, sellers are attempting to provide a rudimentary sales method, such as a service that can partially receive products ordered from an online shopping mall and deliver goods in an offline store in order to link the online and the offline.

According to an embodiment of the present invention, there is provided an on-off-line integrated commercial transaction method for expanding the space and time constraints of a customer's purchase decision point (Point of Purchase) Device.

Particularly, when a buyer orders an offline merchandise through a buyer terminal such as a mobile, and the order is delivered to the offline merchant, the transaction is performed through the offline merchant, We propose an omni commerce business model based on an online commerce platform (OCP).

An integrated on-line commercial transaction method according to an exemplary embodiment of the present invention includes the steps of acquiring product information on in-store products so that an on-line commerce platform can sell a commodity sold in an in-store by an offline merchant; The method comprising the steps of: providing a selected item of interest to a selected item of interest from an on-line store through a buyer terminal from a buyer through an online commerce platform using the acquired item information; Providing the information to the offline seller, and distributing the revenue generated through the purchase to the offline seller.

The step of acquiring product information according to an embodiment includes the steps of connecting to an offline seller server, fetching product information from a connected offline seller server and registering the product information on-line, and when the product information is updated online, And reflecting it to the server to synchronize.

The step of providing through the online commerce platform according to an exemplary embodiment provides the goods of interest through my shopping cart or my gallery personalized for the buyers of the online commerce platform and the on- And processing the order and payment of the buyer on the goods.

The integrated on-line commercial transaction method according to an exemplary embodiment further includes a step of providing a social network service on an interested commodity of an online commerce platform, and a social network service includes a step of providing a gift And includes at least one of following, recommendation, sharing of opinions, and evaluation of the product.

The on-line integrated commercial transaction method according to an embodiment is a method in which when a purchaser purchases an interested commodity through an online commerce platform, the commodity is set to a preset position within a predetermined time so that the purchaser can receive the commodity at a preset time and location And processing the delivery.

The method includes a step of providing a product information inquiry service to a purchaser before a visit to an offline store of a buyer, a step of providing a product information inquiry service to a buyer in real time on an online commerce platform Inquiring the stock status, and providing an order service through an online commerce platform.

An integrated on-line merchant service providing apparatus according to another embodiment of the present invention includes a database for storing information, a communication unit for transmitting and receiving information, and an on-line merchant service providing system And stores the item of interest in the database. When the buyer who visited the offline store selects the item of interest from the offline store through the buyer terminal, the item information is received through the communication unit, And provides the searched interest goods information through an online commerce platform. When a purchaser purchases a commodity of interest in an online commerce platform through the purchaser terminal, the processor distributes the revenue generated through purchase to the offline merchant .

A processor according to an exemplary embodiment is connected to a server managed by at least one offline merchant through a communication unit to fetch merchandise information from a connected offline merchant server and register the merchandise information in the database.

The processor according to an exemplary embodiment provides interested goods through my shopping cart or my gallery personalized for the buyers of the online commerce platform and processes the order and payment of the buyer with respect to my shopping cart or interested goods of my gallery.

The processor according to an exemplary embodiment provides at least one of a social network service, an inventory inquiry service, and a repetitive purchase commodity order service for a target commodity of an online commerce platform. Presenting to a friend, recommending, sharing a comment, evaluating a product, inquiring and ordering a stock, and ordering a repeated purchase item.

Meanwhile, a method of providing an on-line integrated commercial service using a buyer terminal of a buyer according to another embodiment includes the steps of registering a goods of interest through a buyer terminal from a buyer visiting an offline store, Providing an online service for a selected item of interest by selecting a product of interest from a buyer using the provided item of interest information; and receiving an order for an item of interest from the buyer through an online service, And the transactions are made through the offline sellers.

The step of registering the goods of interest according to an embodiment includes a step of selecting an interested goods registration method from a buyer and a step of registering an interested goods through a selected registration method, The method includes a method of directly registering the goods and a method of registering the interested goods through the offline seller. When the interested goods are registered, the buyer or the offline seller selects the items of interest from the list of goods or registers them.

The step of providing an online service according to an exemplary embodiment may include the steps of providing an ordering and settlement service for an interested item selected by a buyer or a favorite item previously purchased by a buyer, Providing a service, providing a stock inquiry service for a product of interest to a buyer, and providing a social commerce service to a friend about a product of interest.

The step of providing the order and settlement service according to an embodiment may include a step of selecting a delivery mode from a buyer when an order and a payment are made, and a step of receiving a pick- And processing the buyer to receive the order item at the time.

The step of providing a social commerce service according to an exemplary embodiment of the present invention includes providing a friend list to a buyer, selecting a friend of interest from a buyer in a friend list, providing interest product information of the selected friend, Providing a communication service with the selected friend, recommending the interested item to the selected friend, and sharing the opinion with the friend about the recommended interest item.

In the step of providing a list of friends according to an embodiment, a list of friends having a store or a product preference may be provided.

The on-line and off-line integrated commerce service according to one embodiment enables the on-line commodities to be brought online by synchronizing the commodity information of the commodities sold in the off-line store and the commodities sold on the on-line commerce platform.

Purchasers can make purchases with expanded place, time, and occasion using personalized data. It is possible to diversify the channel that distorts the channel between online and offline, and it is possible to enhance the convenience of the purchaser.

As for the seller, regardless of the online channel and the offline channel, the purchase of the buyer leads to the sales of the seller, so that the sales can be expanded and the business can be efficiently processed. Particularly, when a buyer changes his or her offline channel to an online channel, the profit is attributed to the offline seller, thereby making it possible to generate a profit that can not be obtained by changing the channel of the existing buyer.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram illustrating the concept of an integrated online / offline transaction model according to an embodiment of the present invention; FIG.
FIG. 2 is a configuration diagram of an on-off-line integrated commercial service system according to an embodiment of the present invention;
3 is a block diagram illustrating an example of an online service using an online commerce platform according to an embodiment of the present invention.
4 is a configuration diagram of the service providing apparatus of FIG. 2 according to an embodiment of the present invention;
FIG. 5 is a detailed configuration diagram of the processor of FIG. 4 according to an embodiment of the present invention;
FIG. 6 is a flowchart illustrating an on-line integrated commercial transaction method according to an exemplary embodiment of the present invention;
FIG. 7 is a reference view showing a purchase form in which a space and a time zone according to a movement form of a buyer according to an embodiment of the present invention are extended,
FIG. 8 is a flowchart illustrating a process of registering a store and a product of interest by a buyer according to an embodiment of the present invention;
FIG. 9 is a flow chart illustrating a process of a purchaser to order and settle a product of interest and select a delivery method according to an embodiment of the present invention;
10 is a flow chart illustrating a process in which a purchaser uses a social network service according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, the terms described below are defined in consideration of the functions of the present invention, which may vary depending on the intention or custom of the purchaser, the operator, and the like. Therefore, the definition should be based on the contents throughout this specification.

1 is a reference diagram for explaining the concept of an on-off-line integrated commerce model according to an embodiment of the present invention.

Referring to FIG. 1, the buyer 104 utilizes a variety of channels while crossing online and offline from product purchase to purchase. For example, the buyer 104 may visit the offline store 100 to search for the goods, and then purchase the goods at the online store 102. [ On the contrary, after searching for products to be sold in the online store 102, the user can visit the offline store 100 to purchase them. The online store 102 is a store set up virtually on-line, and a purchaser can access the online store 102 online through the Internet or the like to search for and purchase goods.

In general, if a buyer visits an offline store, but does not purchase the item in an offline store, but purchases it in an online store, the revenue is attributed to the online store owner. Accordingly, the offline store is limited to a role of a show room for searching for goods, and it is difficult for an offline seller to obtain a profit when a buyer purchases a product through a channel other than offline.

According to the present invention, the buyer 104 firstly visits the offline store 100 to search for a commodity, and then secondarily purchases the commodity from an online commerce platform (OCP) In case, distribute profit to off-line operators. According to one embodiment, when the buyer 104 visiting the offline store orders an item of interest through an online commerce platform, the order history is provided to the offline seller, the order and payment are processed through the offline seller, To the offline operators.

Accordingly, the purchaser 104 can conveniently and efficiently purchase the commodity without restriction of time and space. Even if the buyer 104 who visited the offline store 100 purchases the goods of interest through the OCP without purchasing the goods of interest directly from the offline store 100 in the offline store 100, Lt; / RTI >

FIG. 2 is a configuration diagram of an on-off-line integrated commercial transaction service system (hereinafter referred to as "system") according to an embodiment of the present invention.

2, the system includes an on-line integrated commercial service providing apparatus (hereinafter referred to as a "service providing apparatus") 1, a buyer terminal 2, an offline seller server 3, .

As shown in FIG. 1, the service providing apparatus 1 is separated from the offline shopping mall management server 5, but may be located in the offline mall management server 5.

The offline shopping mall operating server 5 is a server operated by the offline shopping mall operator 50. The offline shopping mall operator 50 manages the offline stores that have been visited in the offline shopping mall, for example, a large retailer such as a department store. Generally, the offline shopping mall operator 50 receives a certain fee from the sales revenue of the visited offline stores. At this time, the offline shopping mall operator 50 can know the sales amount of each offline store in the offline shopping mall. However, it is not possible to know the information about which products were sold by the respective offline shops in the offline shopping mall. The service providing apparatus 1 according to the present invention provides the offline shopping mall operator 50 with information on what items are sold in the respective offline shops so that the offline shopping mall operator 50 can determine the sales items It can be known accurately. The ability to know what a product is selling is a prerequisite for selling it not only offline but also through online channels.

The offline seller server 3 is a server managed by the offline seller 30, and the offline seller 30 sells the goods through the offline store. The offline seller 30 may be a manufacturer or a seller that directly sells products on the off-line. There are a plurality of offline seller servers 3, and each of the offline sellers can manage their own offline seller server. The offline seller server 3 provides the service providing apparatus 1 with product information on the products to be sold in the off-line store. The product information includes attribute information of the product, price information, inventory information, store information for selling the product, and the like. Product information can be provided in real time. The offline seller server 3 may be a server that is managed by the offline seller 30 itself and may be a server that the offline seller 30 entrusts and manages to the partner company.

The service providing apparatus 1 according to the embodiment provides OCP. The service providing apparatus 1 obtains the product information from the off-line merchant 30, stores it in the OCP hub (OCP hub), which is a database, and provides OCP commerce service (OCP commerce) through the OCP using it when necessary.

Specifically, the service providing apparatus 1 communicates with the offline seller server 3 to acquire the product information from the offline seller server 3. Product information is available for individual items. Also, in the case of acquiring the product information from a plurality of offline seller servers, it is possible to acquire the product information for each offline store. The service providing apparatus 1 can store the obtained goods information in the OCP hub which is a database. The service providing apparatus 1 can obtain information on all the offline sales products from each offline seller so that the purchaser can purchase the merchandise through the OCP irrespective of any products sold offline.

The service providing apparatus 1 according to the embodiment communicates with the purchaser terminal 2 and receives information on the commodity of interest selected by the purchaser from the purchaser terminal 2. [ The interested merchandise information selected by the buyer is information on selection of merchandise of interest from the in-store merchandise to the shoppers who visited the in-store store. For example, the buyer visits the offline store, browses the products, and scans the items of interest through the app installed in the buyer terminal 2 without directly purchasing the items of interest. For example, you can scan a tag for a product of interest. Then, the service providing apparatus 1 searches the interested goods selected by the buyer using the goods information obtained from the offline seller server 3, and provides the searched interest goods through the OCP. The buyer can confirm the goods of interest from the OCP with the buyer terminal (2). The method of selecting a product of interest from a purchaser is not limited to a scanning method, and various methods such as a method of selecting from a list can be used. In addition, it is possible to receive a support from an offline store seller to select a product of interest.

The buyer can confirm the goods of interest in the OCP using the buyer terminal (2). For example, interested goods can be checked through My shopping basket, My Gallery, etc. of OCP. My shopping cart is customized for each buyer, and the buyer can purchase the items of interest from his / her shopping cart. My gallery is a space where shoppers can register their favorite items in their own galleries, manage shopping information, and share them with online friends. The service providing apparatus 1 can provide discount information, coupon information, use history information, and the like, as well as information on the interested goods through the purchaser terminal 2, thereby inducing the user to purchase.

The service providing apparatus 1 provides a variety of online services through the OCP for the products of interest. Various online services provided by the service providing apparatus 1 will be described later with reference to FIG.

The service providing apparatus 1 according to one embodiment manages the revenue generated through settlement of the goods of interest of the buyer. The service providing apparatus 1 distributes the purchase proceeds to the offline sellers when the buyer purchases the goods of interest from the OCP. That is, when a buyer purchases a product of interest online, the profit is distributed not only to the online shopping mall operator but also to the offline seller who is primarily motivated by the buyer to purchase the item of interest. Therefore, even if the buyer tries to browse the offline store and purchase the goods from the OCP, the offline vendor can obtain the sales revenue.

The service providing apparatus 1 according to an embodiment imposes at least a part of the purchase profit as a transaction fee when the buyer purchases a product of interest at the OCP. Accordingly, the service provider can generate a profit through the transaction fee received from the offline seller 30. In the case of the offline seller 30, in addition to paying a portion of the profit to the offline shopping mall operator 50 for the offline sales as a commission, the offline merchant 30 has to pay a transaction fee to the service provider, The offline merchant 30 is also benefited because it can generate the profit from the online that would not have been generated at all.

The purchaser terminal 2 communicates with the service providing apparatus 1. [ The purchaser can install an OCP application (App) in order to receive the online service from the service providing apparatus 1. [ In this case, the purchaser can execute the OCP app installed in the buyer terminal 2 to select an offline interest item and purchase the selected interest item online. The purchaser terminal 2 may be a portable terminal, for example, a smart phone, so that the purchaser can conveniently use the portable terminal while traveling around the offline shopping mall.

3 is a reference diagram illustrating an example of an online service using an OCP according to an embodiment of the present invention.

The service providing apparatus according to one embodiment provides a smart shopping (310) service. For example, when the buyer purchases the interested goods from the OCP (OCP pay), the service providing device 1 delivers the goods to the designated location within the designated time so that the buyer can receive the goods at the designated location. For example, the goods are delivered to the pickup center in the offline shopping mall through the goods shippers. The purchaser can select the item of interest in the offline shopping mall and purchase the item of interest online, and then go to the designated location on the way to go around the offline shopping mall and receive the purchased interest item.

Furthermore, the service providing apparatus according to an embodiment provides an extended POS (Point of Sales) service (Extended POS) For example, even if the purchaser can not decide to purchase the product at the time of the visit to the offline shopping mall, the user can purchase the product of interest through the OCP whenever and wherever. Even in this case, the service providing apparatus 1 can transfer the goods ordered and paid by the purchaser to the pick-up center at the OCP or deliver them to the place designated by the buyer.

The service providing apparatus 1 according to one embodiment provides an inventory inquiry and order service 330. For example, a buyer can view product stock information prior to an offline store visit for purchase. The service providing apparatus 1 can inquire the real-time inventory at the OCP hub and provide the order service through the OCP when a product desired to be purchased has a shortage.

The service providing apparatus 1 according to one embodiment provides a repeated purchase purchase order service 340 for a product purchased through the OCP. The buyer can order the purchased goods through OCP without visiting the store.

The service providing apparatus 1 according to an embodiment provides a social network service (SNS) to a shopping cart or a shopping mall or a shop purchased by a user through a shopping cart or a gallery of my shopping mall do. The social network service includes, but is not limited to, for example, a buyer presenting a product of interest or purchase to a friend (360), recommending (350), sharing an opinion, evaluating a product. When a buyer presents a gift to a friend (360), it is possible to present all products of the offline store by avoiding restriction of the gift selection.

4 is a configuration diagram of the service providing apparatus of FIG. 2 according to an embodiment of the present invention.

2 and 4, the service providing apparatus 1 includes a database 10, a communication unit 12, and a processor 14.

The communication unit 12 transmits and receives information to and from another entity, and the other entity may be the buyer terminal 2 and the offline seller server 3. For example, the communication unit 12 can receive a merchandise item of interest from among the offline merchandise items through the purchaser terminal 2. The communication unit 12 can acquire the merchandise information to be sold in the off-line store from the offline seller server 3.

The processor 14 acquires product information about the offline stores through the communication unit 12 so as to enable the OCP to sell the products sold in the off-line store, stores the acquired product information in the database 10 as the OCP hub, And the like. The processor 14 according to an exemplary embodiment of the present invention searches for interest goods in the database 10 and provides the retrieved interest goods information through the OCP when the interested goods are selected from the buyer terminal 2. [ When the buyer purchases the goods of interest from the OCP through the buyer terminal (2), the profit generated from the purchase is distributed to the offline seller. The detailed configuration of the processor 14 will be described later with reference to Fig.

FIG. 5 is a detailed configuration diagram of the processor of FIG. 4 according to an embodiment of the present invention.

2 to 5, the processor 14 includes a goods processing unit 140, an order and payment processing unit 142, a profit processing unit 144, and a delivery processing unit 146.

The goods processing unit 140 according to the embodiment registers the goods information fetched from the offline seller server 3 in the database 10 which is the OCP hub. And, I provide interested goods through OCP's personalized shopping cart or my gallery. The product processing unit 140 can provide discount information, late-life information, and the like, as well as information on a product of interest, thereby inducing the user to purchase the product.

The merchandise processing unit 140 according to an exemplary embodiment provides an extended POS service for a merchandise of interest. The extended POS service enables a buyer to purchase goods of interest through the OCP whenever and wherever the buyer does not immediately decide to purchase at the time of visiting the offline shopping mall.

The merchandise processing unit 140 according to an exemplary embodiment provides a social network service for an interested merchandise provided through the OCP. Social network services include, for example, a buyer presenting or recommending a product of interest or purchase to a friend, sharing an opinion, evaluating a product, and the like.

The merchandise processing unit 140 according to one embodiment provides stock inquiry and order service for the interested merchandise. For example, a buyer can view product stock information prior to an offline store visit for purchase. The product processing unit 140 can inquire real-time inventory at the OCP hub and provide an order service through the OCP when a product that is desired to be purchased has a shortage.

The order and payment processing unit 142 processes the purchase and payment of the buyer on the shopping cart of my shopping cart or the interested merchandise of my gallery. This is called the OCP pay function. In order to provide the OCP pay function, the order and payment processing unit 142 may process the settlement in cooperation with the settlement agency. The order and payment processing unit 142 according to the embodiment provides the order details from the buyer to the offline seller, so that the order and payment processing is performed through the offline seller.

The order and payment processing unit 142 according to an exemplary embodiment provides a repetitive purchase order service for goods purchased through the OCP. The buyer can order the purchased goods through OCP without visiting the store. In addition, the order processing and payment processing can be performed when the extended POS service is provided through the goods processing unit 140.

When the purchaser purchases the item of interest at the OCP, the delivery processing unit 146 may deliver the item to the designated position within the designated time so that the buyer can receive the item at the designated position. For example, goods are delivered to a pick-up center in an offline shopping mall via a goods dispatcher.

The delivery processing unit 146 according to the embodiment may provide the pickup center with goods that are ordered and paid by the purchaser through the order and payment processing unit 142 when the POS service extended through the goods processing unit 140 is provided, Or deliver the goods to the place specified by the purchaser.

The profit processing unit 144 manages the profit generated through settlement of the buyer's interest goods. The profit processing unit 144 distributes the purchase proceeds to the offline sellers when the buyer purchases the goods of interest from the OCP. In addition, at least a portion of the purchase proceeds may be charged as a transaction fee.

6 is a flowchart illustrating an on-line integrated commercial transaction method according to an embodiment of the present invention.

Referring to FIG. 2 and FIG. 6, the service providing apparatus 1 obtains product information on offline store products (500). The reason for obtaining the product information is to allow the offline seller to sell the products that are sold in the offline store at the OCP. The service providing apparatus 1 can connect with the offline seller server 3 and fetch the product information from the connected offline seller server 3 and register it online. When the product information is updated online, it can be reflected in the offline seller server 3 and synchronized.

Then, the service providing apparatus 1 selects a product of interest from among the offline store products from the buyer who visited the offline store (510). The item of interest may be selected through the purchaser's terminal. The service providing apparatus 1 searches the interested goods selected from the purchaser by using the previously obtained goods information, provides the searched interest goods through the OCP 520, and provides various online services 530. Embodiments of various online services have been described above with reference to FIG.

The service providing apparatus 1 according to an embodiment provides the interested goods through my personalized shopping cart or my gallery of OCP and processes the order and payment for the interested merchandise stored in my shopping cart or my gallery. In addition, it is possible to provide social network services to OCP's interested products. As another example, when the buyer purchases the goods of interest through the OCP, the service providing apparatus 1 can deliver the goods to the preset positions within a preset time so that the buyer can receive the goods at the preset time and position have.

The service providing apparatus 1 according to the embodiment distributes the revenue generated through the purchase from the OCP to the offline sellers. In addition, when an OCP makes a purchase for a product of interest, at least a portion of the purchase proceeds can be charged as a transaction fee.

If the buyer purchases the goods from the OCP, post-purchase processing 540 is possible. For example, it provides services such as repurchasing purchased items, presenting purchased items to other buyers, and sharing opinions with friends about purchased items.

FIG. 7 is a reference view showing an extended purchase form according to a movement form of a buyer according to an embodiment of the present invention. FIG.

Referring to FIG. 7, the buyer visits the offline shopping mall to look around the offline shops (600). The buyer visits the offline store, browses the products, and selects a product of interest (610) without purchasing the product if it is interested. For example, as shown in FIG. 7, a method 602 in which a shopper scans an item of interest in an offline store through an OCP app installed in the shopper terminal 2 in an offline store 604 of an offline shopping mall, Select a product. As another example, the manager of the offline store 604 may request the manager to select the item of interest.

Then, the service providing apparatus 1 searches the interested goods selected by the buyer using the goods information of the offline goods acquired in advance and provides the searched interest goods through the OCP (612). Buyers can check products of interest at OCP. For example, check out my shopping cart on OCP or interested items stored in my gallery. My shopping cart is customized for each buyer, and the buyer can purchase the items of interest from his / her shopping cart. It is also possible to delete the purchase list or inquire the purchase waiting list. It is also possible to inquire not only the information on the interested merchandise but also the discount information, coupon information, and usage history information. Prior to purchase, the buyer may ask a friend for an item of interest or recommend the item of interest to a friend.

Subsequently, the buyer orders and pays 620 an online item of interest to purchase. After ordering, shoppers can freely browse other offline stores. The service providing apparatus 1 can deliver the commodity to the designated position within a designated time so that the purchaser can receive the commodity at the specified position. For example, the goods are delivered to the pickup center 626 in the offline shopping mall through the goods shipper. Then, a message informing the buyer that the product is prepared is transmitted to the buyer terminal of the buyer. The purchaser can confirm the goods preparation message output through the purchaser terminal (622). At this time, a method of going to the pick-up center 626 through the buyer terminal can be informed through a map or the like (624). According to the above-described process, the purchaser selects the item of interest in the offline shopping mall, and then, after purchasing the item of interest online, the user goes to the pick-up center 626 at a designated time to freely travel in the offline shopping mall, ).

After purchase by the purchaser, the service providing apparatus 1 provides various online services to the purchased commodities. For example, the purchaser can provide a function of re-purchasing a purchase item 632, presenting the purchase item to another purchaser 634, and sharing the opinion with a friend about the purchased product 636.

According to the above description, the purchaser can purchase the personalized data with expanded place, time, and occasion. It is possible to diversify the channel that distorts the channel between online and offline, and it can improve the convenience. In terms of sellers, sales can be extended by expanding the space and time constraints of the buyer's point of purchase. Particularly, when a buyer changes his or her offline channel to an online channel, the profit is attributed to the offline seller, thereby making it possible to generate a profit that can not be obtained by changing the channel of the existing buyer.

FIG. 8 is a flowchart illustrating a process of registering a store and a product of interest by a buyer according to an embodiment of the present invention.

Referring to FIG. 8, the buyer visits an offline store or an offline store and executes an OCP app (800) if there is an interested item. At this time, if the buyer is the first visit to the offline store, it is checked 810 whether the offline store is registered in the My store of the OCP app. If not registered in the My store, the purchaser registers the relevant offline store as a shop of interest in the My store (820). On the other hand, if the offline store is registered in the My store, the buyer moves to the application initial screen (830) and registers the interested goods in the initial screen (840).

Hereinafter, the purchaser's preferred product registration process will be described. First, the purchaser selects a desired product registration method (850). The purchaser can select various methods such as a method 860 of registering a product of interest directly by a buyer or a method 870,880 of registering a product of interest through an offline store manager.

In the case of the method 860 of directly registering a product of interest by a buyer, there may be various methods such as a method in which a buyer scans a product of interest using an OCP application, or a method of selecting a product of interest from a list of goods on an OCP application . In the case of registering the goods of interest through the offline store manager, when the buyer requests (870) the registration to the offline store manager, the offline store manager scans the item of interest or selects the item of interest from the list The product is registered (880). The items of interest of interest to the buyer are stored in My gallery of the OCP app (890).

FIG. 9 is a flowchart illustrating a process for a purchaser to order and settle a product of interest and select a delivery method according to an embodiment of the present invention.

Referring to FIG. 9, the purchaser confirms 900 the goods of interest stored in the My gallery of the OCP application for ordering and payment. Then, the buyer selects the interested goods desired to purchase from My gallery (910). At this time, the buyer can inquire detailed information about the selected interested goods. For example, events, discount information, coupon information, catalog information, and late-life information can be inquired.

Then, the purchaser selects various online services for the interested goods through the OCP application (930). For example, a buyer can order and settle a selected interest item. At this time, the purchaser can inquire the order and payment information. You may present or recommend a product of interest to an acquaintance. Or inventory of products of interest. Or communicate with an acquaintance of interest goods.

Once the order and payment have been made, the buyer selects the delivery mode via the OCP app (940). There are a variety of shipping methods to choose from, for example, a buyer can choose how their order will be delivered to their home or business. At this time, the buyer can input the recipient address (950). Thereafter, the purchaser receives the order product at home or at a company (970).

Another example of a delivery method is to choose how the buyer picks up directly. If the pick-up method is selected, the purchaser can select the pick-up place and time (960). For example, a buyer can pick up an order item at a pick-up center by designating a pick-up center in an offline shopping mall with a corresponding offline store and selecting a desired time for picking up. In this case, the OCP app allows the purchaser to check the message that the product is ready, how to go to the pick-up location, and so on. At the specified time, the buyer goes to the pick-up place and receives the order product (970). According to the above-described process, the purchaser can freely roam the offline shopping mall after ordering and payment of the interested goods through the OCP app in the offline shopping mall.

10 is a flow chart illustrating a process in which a purchaser uses a social network service according to an embodiment of the present invention.

Referring to FIG. 10, a purchaser can receive various online services through an OCP application. One of them is a social network service, and the buyer can inquire the friend list through the OCP app (1000). Friend lists can be pre-purchased by the buyer in the OCP app to register friends, or other apps or user terminals to read their friends' information.

Then, the buyer selects a friend of interest from the friend list, and inquires the My gallery of the selected friend (1010). Then, the user selects a product of interest in the My gallery of the selected friend (1012), and registers the ripple for the selected product (1014). Alternatively, you can purchase the product.

As another example, a buyer may select a friend of interest from a friend list and interact with the selected friend (1020), while the buyer may add a file (1022) to a friend's My gallery, (1024).

As another example, the buyer may select a friend of interest from the friend list and talk with the selected friend (1030), and recommend his or her interested item to a friend (1032). At this time, it is also possible to share opinions with friends about the recommended items of interest (1034).

As another example, the buyer may query the friend of interest by the buyer in the friend list (1040). At this time, the interested friend may be a friend who has a preference similar to the buyer, such as a friend who registers a store or a product preferred by the buyer.

The embodiments of the present invention have been described above. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is defined by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof should be construed as being included in the present invention.

1: On-line and off-line integrated commercial service provision device
2: buyer terminal 3: offline seller server
5: Offline shopping mall server
10: Database 12:
14: Processor 140:
142: Order and payment processor 144: Revenue processor
146:

Claims

Obtaining merchandise information for the in-store merchandise so as to sell the merchandise sold in the offline store by the offline merchant on the online commerce platform;
Providing an interested commodity through an online commerce platform using the acquired commodity information when a commodity of interest is selected from the in-store commodities through a purchaser terminal from a purchaser who visited the in-store; And
Providing the order information to the offline seller when the buyer orders the interested goods on the online commerce platform, and distributing the revenue generated through the purchase to the offline seller;
Off-line integrated commercial transaction method.

The method as claimed in claim 1,
Connecting with an offline merchant server;
Obtaining merchandise information from a connected offline merchant server and registering the merchandise information on an online commerce platform; And
When the merchandise information is updated in the on-line commerce platform, synchronizing the merchandise information with the offline merchandise server;
Off-line integrated commercial transaction method.

The method of claim 1, wherein providing through an on-line commerce platform
We provide the items of interest through my shopping cart or my gallery personalized by the buyers of the online commerce platform,
The on-line integrated commercial transaction method
Processing a purchase and payment of a buyer for a shopping item of interest in the shopping cart or my gallery;
Further comprising the steps of:

2. The method of claim 1, wherein the on-
Providing a social network service for an item of interest of an online commerce platform; Further comprising:
Wherein the social network service includes at least one of a gift, a recommendation, a sharing of opinions, and an evaluation of a commodity.

2. The method of claim 1, wherein the on-
Delivering a product to a preset location within a predetermined time so that the purchaser can receive the product at a predetermined time and location when the purchaser purchases the product through the online commerce platform;
Further comprising the steps of:

2. The method of claim 1, wherein the on-
Providing a product information inquiry service to a buyer before visiting the store;
A step of inquiring the inventory status in real time on an online commerce platform when a shortage occurs to a product that the buyer desires to purchase; And
Providing an order service through an online commerce platform;
Further comprising the steps of:

A database in which information is stored;
A communication unit for transmitting and receiving information; And
The merchandise information on the in-store merchandise items is acquired through the communication unit and stored in the database so that the merchandise sold in the in-store store can be sold on the online commerce platform, and the purchaser who visited the in- The user selects the item of interest, receives the selection information through the communication unit, searches the database for the item of interest, and provides the retrieved interest product information through the online commerce platform. A processor that distributes revenue generated through purchase to an offline seller when purchased;
Off-line integrated transaction service providing apparatus.

8. The apparatus of claim 7, wherein the processor
Wherein the server is connected to a server managed by at least one offline merchant through the communication unit, and the merchant information is fetched from the connected offline merchant server and registered in the database.

8. The apparatus of claim 7, wherein the processor
The present invention provides an on-line and off-line integrated commerce system, which provides an interested commodity through my shopping cart or my gallery personalized for each purchaser of an online commerce platform, and processes the order and settlement of the purchaser on the commodity of interest Service provider.

8. The apparatus of claim 7, wherein the processor
Providing at least one of a social network service, an inventory inquiry service, and a repetitive purchase commodity order service for an item of interest of an online commerce platform,
Wherein the social network service includes at least one of a gift, a recommendation, a sharing of opinions, and an evaluation of a commodity. The on-line and off-line integrated commerce service providing apparatus .

An integrated on-line and off-line transaction service providing method using a buyer terminal of a buyer,
The on-line integrated commercial service providing method
Registering a product of interest from the buyer visiting the offline store through the buyer terminal;
Providing information on the registered interest goods to the buyer;
Selecting an item of interest from a buyer using the offered goods information and providing an online service for the selected item of interest; And
Receiving an order for an item of interest from a buyer through an online service, and providing an order history to the offline seller, thereby making a transaction through the offline seller;
Off-line integrated commercial service.

12. The method of claim 11, wherein registering the item of interest comprises:
Receiving a product registration method of interest from a buyer; And
Registering a product of interest through a selected registration method; / RTI >
The interested goods registration method includes a method of directly registering the interested goods by the buyer and a method of registering the interested goods through the offline seller,
The method comprising the steps of: scanning a buyer or an offline seller's interest item at the time of registering the interested item, or registering the selected item in the list of goods.

12. The method of claim 11, wherein providing the online service comprises:
Providing an ordering and settlement service for an interested merchandise selected by the purchaser or a merchandise of interest previously purchased by the purchaser;
Providing a gift or recommendation service to a friend who is interested in the product;
Providing a stock inquiry service for a product of interest to the buyer; And
Providing a social commerce service with an acquaintance to a target commodity;
The method comprising the steps of: providing at least one of the on-line and off-line integrated commercial services;

14. The method of claim 13, wherein providing the order and payment service comprises:
Receiving an order and a settlement, and selecting a delivery mode from a buyer; And
A step of processing the buyer to receive an order item at a pick-up place and time selected from the buyer when the buyer directly picks up the pick-up method;
Off-line integrated commercial service.

14. The method of claim 13, wherein providing the social commerce service comprises:
Providing a list of friends to the buyer;
Selecting a friend of interest from a buyer in a friend list;
Providing interest product information of the selected friend;
Providing a communication service with a selected friend; And
Recommending items of interest to the selected friend and sharing opinions with friends about the recommended items of interest;
Off-line integrated commercial service.

16. The method of claim 15, wherein providing the buddy list comprises:
And providing a list of friends having a preference corresponding to the buyer's store or product preference.