KR101676745B1 - Method for Providing E-Conmmerce Information Based on Position through On-Offline for Activation of Local Store - Google Patents

Abstract

The present invention relates to a method to provide location-based electronic-commerce (EC) information through on-offline for activating a local shop, and more specifically, to a method to provide location-based electronic commerce information through on-offline, to enable a user to simultaneously search for a product of interest in a plurality of local shops and online shopping malls, so as to determine whether it is advantageous to buy the product in a local shop or an online shopping mall according to situation of the user, and thereby a selection right of the user is extended and activation of the local shop can be induced. According to the present invention, the method comprises (A) an information input step of including the following steps; a server receiving and storing information of a plurality of local shops; and receiving and storing product information of products stocked in each local shop, and (B) a search and information providing step of including the following steps: the server receiving location information of a terminal and information of a searched product from a user; the server calculating traffic information between locations of the user and each local shop; and providing the user with the location, product and traffic information of a local shop placed within a predetermined distance from the location of the user.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a location-based e-commerce information providing method,

The present invention relates to a method of providing location-based electronic commerce information on-line, and more particularly, it is advantageous to allow a user to search for items of interest simultaneously in a plurality of local shops and online shopping malls, The present invention relates to a method of providing location-based electronic commerce information through on-off-line, which enables a user to decide whether or not it is advantageous to purchase on-line in accordance with his / her situation.

Electronic commerce via the Internet is exploding. Electronic commerce using the Internet has become a commercial transaction method that overcomes the constraints of time and space because it is possible to check and order desired products only when they can access the Internet.

In the conventional electronic commerce method, when a seller establishes and establishes an online shopping mall as an electronic commerce system on the Internet, a customer accesses the shopping mall to order goods, and after the seller confirms the goods, It was a way to use and deliver it to customers.

In the case of such a mall-specific shopping mall, since there are a large number of various shopping malls, it was very inconvenient for the customer to search for the mall, access and order the mall. That is, it was difficult for the customer to contact the seller smoothly. So many "sellers" put their products in one online marketplace, and so-called "open markets" appeared in which customers could buy various kinds of goods from the online marketplace. This includes Korean Gmarket, Auction, 11th Street, Amazon in the US, and Ebay. The open market is like a department store built on-line, allowing customers to shop for a variety of products that they want to visit in one place, and sellers have the advantage of being able to sell online without having to build / operate separate shopping malls.

While individual online shopping malls or open markets are becoming more active as they offer a variety of benefits and services, they are causing some endogenous and external problems in the 'online' nature.

First, it is convenient for the customer to select and purchase various products through online. However, since the information about the product is one-sided, it is impossible to make a 'realistic' judgment, There is an endogenous problem such that there is a difference between these sellers, a delivery time is required, and there is distrust between trading partners in return and A / S.

In addition, there is an external problem that local stores (= offline shops, local shops, real shops) are shrinking and their location is reduced due to the activation of online shopping malls or open markets.

Separately, local stores have the advantage of being able to visit and determine the purchase and purchase of products directly, but they are absolutely inferior to the open market in terms of the number of products handled and the price. Furthermore, in the case of a local store, there is a problem that it is difficult to check the inventory and pricing information of the held goods unless they visit.

To solve some of these problems, various attempts have been made to link local stores (= offline shops, local shops, real shops) with online shopping malls. Below are some examples.

A local-area e-commerce method using the Internet (Patent Laid-Open No. 10-2000-0058351) in which a local store which actually conducts commercial transactions in a local area on the off-line is moved to an e-commerce website to enable e-commerce with a local customer It has been proposed. In order to enable the commerce to be carried out in the actual off-line on the map based on the region provided through the service provider's web site, the commerce person of the region becomes the member of the member and constitutes a virtual community on the Internet, By allowing the Internet shopping mall to be operated, the service user who accesses the web server of the service provider can easily collect the local information of his / her residence area, make more friendly electronic commerce, So that the sales increase effect can be expected.

The method of providing product information based on the mobile phone location information is a method of providing price comparison information and merchandise sales promotion information for a product in a nearby shop based on the mobile phone location information of the purchaser I am proposing. The location-based product information providing method in the telematics system provides a price comparison service for an offline product located at a predetermined distance from the vehicle, and when the driver selects a specific product, Providing a road information service based on traffic information up to a mart to provide a location based product information providing method in a telematics system that enables a driver to purchase a desired product cheaply and quickly.

On the other hand, actual purchasers are interested in online shopping malls including local open-market stores as well as local stores. They are also responsible for the quality of goods, prices, promotions, time required to take the goods, There is a desire to invest in low cost and minimum time to decide purchase.

However, online shopping malls such as those discussed above, or local shopping malls, provide information only on online shopping malls or nearby local stores. Therefore, the buyer's desire to pursue all the benefits of online (convenience, low price, variety of products, etc.) and benefits that can be obtained offline If you have a lot of choices, you are not getting enough of the buyer's desire to compare online and offline.

In addition, according to the prior art that provides information on product retrieval and comparison only to nearby local shops, since it is based only on the price and the distance from the user, when the user actually selects a specific local store, There is a possibility that a situation in which parking is difficult can occur. It is also possible that there is not business hours when I visited again.

On the other hand, for example, a local store user generally purchases not only selected products through search but also other products. Therefore, the size of a local store can also be one of the important criteria for selecting a local store. According to the prior art, such information is not provided at all.

Also, according to the related art, when a user searches for and visits a product in a local store, there is a possibility that the selected product is already sold in the meantime, and the user can not buy the retrieved product. That is, there is a problem that there is no certainty that the user can purchase a selected product by searching.

Patent Document 1: JP-A-10-2000-0058351 ≪ tb > [0010]

The present invention aims at providing location-based electronic commerce information through on-off-line, which not only allows the distance between the user and the local store but also the ease of access to local stores such as traffic conditions to the point, parking possibility and business hours do.

It is another object of the present invention to provide location-based electronic commerce information through on-off-line which allows a user to purchase a commodity considering both the advantages of the on-line service and benefits that can be gained offline .

It is also an object of the present invention to provide location-based electronic commerce information through on-off-line which enables a user to search and pre-empt a search product before visiting a local store.

According to an aspect of the present invention,

A method for providing location-based electronic commerce information on-line,

(A) the server receiving and storing a plurality of local store information; Step of receiving the (B) position information of the server device from the user with the search item;: input containing information process; each local server stores the pictures and receives the product information of the product and storing in Calculating traffic information between a user location and a local store location; And providing the shop information, product information, and traffic information of a local store having a search product, the server being located at a predetermined distance from the user's location, to the user. The search and information providing process includes: Based electronic commerce information providing method.

As described above, according to the present invention, the traffic information such as the distance between the user location and the local store location, the real time traffic volume, the transportation cost, and the like are provided together so that the user can make a more realistic and economical choice. In addition, it allows users to purchase goods in the most advantageous way among a plurality of open markets and a plurality of local shops, and furthermore, can guarantee purchase of selected goods when visiting a local store Let's do it.

According to the present invention, since users are more likely to use nearby local shops, it is possible to activate regional commercial areas, which have been shrinking due to the open market. In addition, as the price of the products held by the local local shops is disclosed, the prices are leveled over the mid to long term, thereby increasing the reliability of the local shops.

BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is an exemplary diagram of components for an electronic commerce information providing method according to the present invention comprising a plurality of local stores, a plurality of users and a server. Fig.
2 is an exemplary diagram showing an information transfer relationship among components for a method of providing electronic commerce information according to the present invention, which is made up of a plurality of local stores, a plurality of users and a server.
3 is a view showing an exemplary configuration example of a server in the electronic commerce information providing method according to the present invention.
4A and 4B are exemplary views of components for a method of providing electronic commerce information according to the present invention, which is made up of a plurality of local stores, a plurality of online shopping malls, a plurality of users and a server.
5 is an exemplary view showing an information transfer relationship between components for a method of providing electronic commerce information according to the present invention, which is made up of a plurality of local stores, a plurality of online shopping malls, a plurality of users and a server.
FIG. 6 is an exemplary diagram showing an information transfer relationship in an 'order and product acquisition process' in the electronic commerce information providing method according to the present invention; FIG.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described in detail with reference to the accompanying drawings. It should be understood, however, that the appended drawings illustrate only the contents and scope of technology of the present invention, and the technical scope of the present invention is not limited thereto. It will be apparent to those skilled in the art that various changes and modifications can be made within the scope of the technical idea of the present invention based on these examples.

Hereinafter, in order to simplify the representation, the terminal of the local store and the terminal connected to the server according to the present invention will be simply referred to as 'local store' and 'user'. In other words, 'local store' and 'user' may refer to actors who perform input, search, and the like, and may refer to a PC or a mobile device in which input, search, etc. of the actors are performed.

In the present invention, the term "server" refers to a physical entity having an information processing capability equipped with a program for performing a method of providing location-based electronic commerce information through on-off line according to the present invention while exchanging information with a local store, a user, Means one or more devices.

In the present invention, the term "commodity" may be a " commodity item "or a " function, arts" itself which reflects the functions and crafts of a producer / manufacturer as well as mass- produced industrial products or agricultural products.

As described above, the present invention relates to a method of providing location-based electronic commerce information through on-off-line including an information input process and a search and information providing process. Fig. 1 shows an example of components for a method of providing electronic commerce information according to the present invention, which is composed of a plurality of local stores, a plurality of users and a server, Respectively. The following description will be made with reference to the drawings.

Naturally, the local store, user terminal, and server are connected to a wired / wireless network communication network such as the Internet and communicate with each other.

Wherein (A) the information input process in the present invention, (a plurality of) the server comprising: receiving and storing entered local store information; step of the server receiving and storing the input real-time product information of the item held by each of the local store; .

At this time, the local store information preferably includes at least the member information of the local store, the location information, the parking related information, the store scale information, and the business hours information. Input.

Preferably, the merchandise information includes at least a merchandise name, a number of merchandise holdings, and a price of the merchandise held by each local store. It is preferable that the item information reflects the change in real time, but may be intermittently reflected in consideration of the number of items to be sold and the selling speed. The best thing is to receive product information in real time from the POS system of the local store. The setting, operation, connection, etc. of the POS system is not a core matter of the present invention, and various methods have been known in the past, so an appropriate one can be selected and utilized.

In the information input process, it is essential that the local store accesses a server providing the electronic commerce information providing method according to the present invention through a PC or the like and registers the member as a member.

In the present invention, the step (B) of searching and providing information comprises: receiving a location information of a terminal and a search product from a user; The server calculates the traffic information between the user location and the local store location. The server provides store information, product information, and traffic information of the local store, which is located at a predetermined distance from the user's location, Step.

In the present invention, the user may be a PC fixed at a specific position, or a mobile device such as a smart phone, a tablet, a notebook, or the like. Particularly, in the case of a mobile device, the user may receive a search product by recognizing a bar code, a QR code, an RF tag, and the like. In this case, for example, the user can instantly compare the price of a specific product that he or she has directly looked at at a particular local store with that of other nearby local stores.

The position of the user is automatically recognized by the GPS or the like, and the information can be transmitted to the server or input by the user. For example, the latter method is used when a user wants to purchase a product in another area other than the current location.

In the present invention, the traffic information preferably includes at least a distance between a user location and a local store location, a required time, and a transportation cost. Travel time and transportation costs can be presented by way of approaching local stores (walking, public transportation, car, etc.). Particularly, the required time may be calculated in consideration of the traffic conditions in real time or in a time period desired by the user.

In the search and information providing process according to the present invention, the user is preferably registered as a member.

In the present invention, the server performs 'various processing' between the local store and the user as illustrated in FIG. 2, where the server may have the configuration shown in FIG.

The database unit may include a shop information DB for storing and updating store information of each local store, a product information DB for storing and updating product information held for each local store, and a user DB. At this time, the user DB accesses and stores member information (if the member) of the user who is in the process of searching and providing information, location information, and search article information, and stores the search article having the search article It is a temporary or long-term storage database that stores shop information, product information, and traffic information of a local store.

The processing unit stores the information input from the local store and the user in the corresponding database, calculates the distance and the traffic information, searches for the product information, stores the store information of the local store having the search item at a predetermined distance from the user, Information and traffic information is stored in the database, and the information is transmitted to the user.

In the present invention, the " predetermined distance " in the "local store having a search product at a predetermined distance from the user ' s position " is set as an arbitrary distance or time .

According to the present invention as described above, the present invention not only provides local shops having merely price-competitive products, but also provides users with easy access to local shops such as a distance between a user and a local store, So that users can perform more realistic and economical purchasing activities, thereby enabling selective location based services. For example, in an economic environment such as North America (USA, Canada) where prices and taxes differ from state to state, information on a local store existing in a state corresponding to a user's location is basically provided using an LBS (Location Based Service) It is possible to provide information of the local shops existing nationwide in a dense and narrow traffic network such as Korea. In some cases, however, you might choose to search local stores nationwide, such as in North America, or local stores in a specific area, such as in South Korea. In addition, through networking with local stores around the world, searches from any location will provide information on the price, availability, and status of a particular product at all local stores around the world.

On the other hand, the user can compare the off-line advantages that are advantageous such as convenience, low price, various goods, online, trust of the product due to the ability to see and touch the product directly, There is a desire to do. Accordingly, in the present invention, not only the information of the local shops but also the information of the online shopping mall such as the open market for the same search goods are provided.

That is, in the present invention, it is preferable to add an online shopping mall information providing process . In this process, when the server receives the location information and the search item from the user, the server searches the local store and searches the online shopping mall to find the shop information, product information, and shipping policy of the online shopping mall , Return policy, etc.) to the user (see Figures 4a, 4b, 5). At this time, the price information and the delivery information of each online shopping mall can be linked with each other by using an online shopping mall or by using a search engine (crawler, spider, etc.) or a parsing method. The specific interworking method by an affiliate or a search engine is known to those of ordinary skill in the art and is not a core matter of the present invention, so a detailed description thereof will be omitted.

In this case, the server provides the shop information, the product information, the traffic information, and the shop information, the product information, and the delivery policy of the predetermined number of online shopping malls to the user at a predetermined number or a predetermined distance at the same time, It is advisable to make detailed purchasing decisions by comparing them.

Accordingly, the user searches for items of interest simultaneously in the online shopping mall including the open market and the local store, and the cost of the goods, such as the quality, price, promotion, time required until the goods are taken, transportation costs, It is possible to decide the purchase by considering all of them. At this time, if the user decides to purchase at the online shopping mall, the user directly accesses the online shopping mall or orders through the server according to the present invention (the server is in cooperation with the online shopping mall) When the user decides to do so, the server visits the local store directly after the search, payment, or reservation (FIG. 4B).

According to the present invention as described above, when a user searches for a product of a local store and determines a local store to visit, the selected product is already sold between the search time and the visit time, There is a possibility.

In order to prevent such a vain visit, the present invention may further include an order and a product acquisition process in a method of pre-screening after a product search. (D) ordering and merchandise obtaining process comprises: selecting a search product of a specific local store from a user and performing an online settlement by a predetermined method; And allowing the selected local store to confirm the settlement and to handle the selected search product separately; And allowing the user to visit the local store to confirm and accept the search goods (purchased goods). In this case, 'Separate handling' means to take out the goods that have been paid out from a warehouse or an array, to display a predetermined tag, to store it in another place, to prepare a package, or the like.

Alternatively, the present invention may further include a reservation and a product acquisition process of a method of reserving a product after retrieving the product . In this case, the reservation and the product acceptance process include: (D ') receiving a search product from a user in the search and information providing process; Allowing the selected local store to confirm the reservation and to handle the reserved search product separately during the grace period; And a step of allowing the user to visit the local store to confirm and accept the search goods (purchase goods), or to cancel the reservation of the reserved search goods when the grace period has elapsed. The 'grace period' is a period during which the reservation is valid and can be settled in a local store or server or made available to the user to arbitrarily decide. The 'special handling' Tag, and store it separately, such as storing it in another place or preparing it for packing. At this time, in order to secure the execution of the reservation, a predetermined down payment is made on the basis of a predetermined method, and when the reservation is canceled, the down payment is transferred to the local store to utilize the opportunity cost of the reserved search product .

Claims (14)

A method for providing location-based electronic commerce information on-line,
(A) receiving and storing local store information from a plurality of local stores;
Information input process that includes; the server receiving and storing the product information of the products held by each local shops from each local shops:
(B) receiving, by the server, location information and search goods from a user;
The server calculates the traffic information between the user location and the local store location and stores the location information, the parking related information, the shop scale information, and the business hours information of the local store having the search goods at a predetermined distance from the user's location Local information on information, commodity information, and traffic information; and
The server searches the online shopping mall and provides online information on the shop information, the product information, and the shipping policy of the online shopping mall having the search goods to the user. The search and information providing process includes :
Wherein the location-based e-commerce information is provided by the on-off line.
delete The method according to claim 1,
The traffic information may include:
Wherein the location information includes a distance between a user location and a local store location, a required time, and a transportation cost.
The method according to claim 1,
The delivery policy may include:
Wherein the location information includes shipping cost, delivery time, and return policy.
delete delete The method of claim 1, 3, or 4,
The product information includes:
Wherein the location information includes a name, a product name, a product number, and a price.
The method of claim 1, 3, or 4,
The product information includes:
Off-line via the POS system of the local store.
The method of claim 1, 3, or 4,
The user,
Wherein the server is connected to the server via a PC or a mobile device.
10. The method of claim 9,
The user accesses the server through a mobile device,
A method of providing location-based electronic commerce information on-line, wherein the step of receiving a search product comprises a bar code, a QR code, and an RF tag.
The method of claim 1, 3, or 4,
The traffic information may include:
Wherein the location information includes a distance between a user location and a local store location, a required time, and a transportation cost.
The method of claim 1, 3, or 4,
(D) selecting a search product of a specific local store from a user and performing online settlement in a predetermined manner;
Causing the selected local store to confirm payment and to handle the selected search product separately;
Allowing a user to visit the local store to confirm and accept a search product;
Order and Acquisition Process Including:
Based on the location information of the location-based electronic commerce information.
The method of claim 1, 3, or 4,
The merchandise information inputted in the information input process further includes grace period information at the time of reservation,
(D ') receiving a search item from a user in the searching and information providing step;
Allowing the selected local store to confirm the reservation and to handle the reserved search product separately during the grace period;
Allowing a user to visit the local store to confirm and accept a search product, or cancel reservation of a reserved search product when the grace period elapses;
Reservation and purchase process including :
Based on the location information of the location-based electronic commerce information.
14. The method of claim 13,
The method comprising the steps of: (a) receiving a predetermined amount of a down payment through online payment by a predetermined method;

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