KR102384601B1 - Method and system for providing live commerce service - Google Patents

Abstract

According to an embodiment of the present invention, provided is a method for a platform server to provide a live commerce service. Provided is a live commerce service providing method, which includes the steps of: receiving a broadcast reservation request including desired broadcast date information and desired broadcast time zone information from a seller terminal; determining whether the desired broadcast date is a weekday or a weekend, and whether the desired broadcast time is a normal time zone or a hot time zone, and, according to the determined result, setting a broadcast cost for the desired broadcast date and time zone of a seller; and transmitting a payment request to the seller terminal for the set broadcast cost.

Description

Method and system for providing live commerce service

The present invention relates to a method and system for providing a live commerce service, and more particularly, to a method and system for allowing a seller to be billed according to broadcast time and number of viewers in live commerce.

Online e-commerce has grown rapidly with the development of the Internet. Recently, with the rapid development of mobile Internet and smart phone technologies, the e-commerce market is rapidly reorganizing into a mobile environment.

Live commerce refers to a form of e-commerce that introduces and sells products to viewers through real-time video streaming. As e-commerce is added to live, which means real-time, it can be defined as a combination of online shopping and broadcasting.

Consumers get information about products while watching Internet broadcasts, and hosts and viewers exchange opinions with each other. And, you can pay for the goods directly on the broadcast page.

Live commerce is the conversion of home shopping channels online. However, it is different from home shopping channels. The biggest difference is the direction. In home shopping channels, information delivery is one-sided. Of course, some home shopping channels collect and respond to viewers' opinions through text messages. However, in live commerce, information exchange is much more active and dynamic than home shopping channels.

For example, in live commerce that sells laptops, a game is played in a place where everyone is watching according to the request of the viewer. In addition, the weight of the product is placed on a scale and measured directly. Sometimes, when a streamer gives false information, the mistake is immediately corrected by the viewers.

Another difference in live commerce is that the composition of broadcast content is free compared to home shopping channels. Home shopping channels are organized by some famous show hosts. On the other hand, in live commerce, broadcasts are freely decorated according to the wishes of sellers. In addition, although home shopping channels are subject to legal restrictions due to the nature of broadcasting, live commerce is relatively free from legal regulations like other online services. Therefore, interest in live commerce is increasing, and recently, various experts from all walks of life, such as brand officials and influencers, not professional broadcasters, appear and speak freely.

On the other hand, the e-commerce market of Korea is monopolized by a few companies that provide an open market platform, and this monopoly of the open market platform is causing various harms.

The biggest problem is the huge advertising cost that you have to pay while using the platform. Consumers mostly end their purchase on the product page they see first in search results. Therefore, sellers are competitively spending huge keyword advertising costs in order to raise the exposure position of their products to the top. If you do not spend advertising expenses, the exposure of the product itself becomes close to impossible.

Therefore, as a charging method for the cost of using a platform specialized for live commerce, which is emerging recently, a method of charging a cost determined through a reasonable standard is required.

The present invention is to solve the problems of the prior art described above.

It is an object of the present invention to enable free live commerce while allowing the seller to set reasonable broadcasting costs according to the desired broadcasting date, broadcasting time, and the maximum number of broadcasting participants, so that the seller can reduce the cost of using the platform appropriate to the product sales performance. It is to enable the platform operator to earn profits from the sellers' live commerce activities.

Another object of the present invention is to automatically set the maximum number of participants in consideration of the number of participants currently participating in the broadcast or the number of consumers who are rejected due to exceeding the maximum number of participants when the seller wants to extend the broadcast time. By adjusting this to the seller, it is possible to generate more sales revenue for the seller and to charge a reasonable platform usage fee for the corresponding live commerce.

Objects of the present invention are not limited to the objects mentioned above, and other objects not mentioned will be clearly understood from the description below.

According to an embodiment of the present invention for achieving the above object, as a method for a platform server to provide a live commerce service, receiving a broadcast reservation request including desired broadcast date information and desired broadcast time zone information from a seller terminal step; determining whether the desired broadcast date is a weekday or a weekend, whether the desired broadcast time is a normal time zone or a hot time time zone, and according to the determined result, setting a broadcast cost for the seller's desired broadcast date and time zone; and transmitting a payment request to the seller terminal for the determined broadcast cost, a live commerce service providing method is provided.

The setting of the broadcasting cost may include additionally setting a cost proportional to the maximum number of allowed participants received from the seller terminal.

The method of providing the live commerce service may include: receiving detailed information related to broadcasting for live commerce from the seller terminal only when payment for the payment request is completed; and processing so that the seller's broadcast is made on the broadcast date and broadcast time zone set by the seller.

The method of providing the live commerce service may include: receiving a broadcast time extension request from the seller terminal while the seller is broadcasting; and setting a cost according to the extension of the broadcast time based on the extension requested date and time zone, and transmitting a payment request for the determined cost to the seller terminal.

According to another embodiment of the present invention, a broadcast reservation request including desired broadcast date information and desired broadcast time zone information is received from a seller terminal, and whether the desired broadcast date is a weekday or a weekend, and the desired broadcast time is a normal time zone or a hot time a cost billing unit that determines whether it is a time zone, sets a broadcast cost for a desired broadcast date and time zone of the seller according to the determined result, and transmits a payment request to the seller terminal for the set broadcast cost; a reservation information receiver configured to receive detailed broadcast-related information for live commerce from the seller terminal only when payment for the payment request is completed; and a commerce service providing unit that processes the broadcast of the seller to be performed on the broadcast date and broadcast time set by the seller, wherein the live commerce service providing system is provided.

According to an embodiment of the present invention, while enabling free live commerce, by allowing the seller to set a reasonable broadcast cost according to the desired broadcast date, broadcast time, and the maximum number of broadcast participants, the seller uses the platform appropriate for the product sales performance After paying the cost, platform operators will be able to earn profits from sellers' live commerce activities.

According to an embodiment of the present invention, when the seller wants to extend the broadcast time, the maximum allowed number of participants is set in consideration of the number of participants currently participating in the corresponding broadcast or the number of consumers who are rejected due to exceeding the maximum allowed number of participants. By automatically adjusting, sellers can generate more sales and can charge reasonable platform usage fees for the corresponding live commerce.

1 is a diagram illustrating a schematic configuration of a system for providing a live commerce service according to an embodiment of the present invention.
2 is a block diagram illustrating a function and detailed configuration of a platform server according to an embodiment of the present invention.
3 is a diagram illustrating an example of a payment request transmitted by a platform server according to an embodiment of the present invention.
4 is a diagram illustrating an example of a live commerce screen provided by a platform server according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0012] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] Reference is made to the accompanying drawings, which show by way of illustration specific embodiments in which the present invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the present invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein with respect to one embodiment may be implemented in other embodiments without departing from the spirit and scope of the invention. In addition, it should be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the present invention. Accordingly, the detailed description set forth below is not intended to be taken in a limiting sense, and the scope of the present invention, if properly described, is limited only by the appended claims, along with all scope equivalents as those claimed. Like reference numerals in the drawings refer to the same or similar functions throughout the various aspects.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily practice the present invention.

1 is a diagram showing a schematic configuration of a system for providing a live commerce service according to an embodiment of the present invention.

Referring to FIG. 1 , a system according to an embodiment may include a seller terminal 100 , a consumer terminal 200 , and a platform server 300 .

The merchant terminal 100, the consumer terminal 200, and the platform server 300 are a communication network, for example, a mobile communication network, a local area network (LAN), a metropolitan area network (MAN), a wide area network ( WAN: Wide Area Network), World Wide Web (WWW: World Wide Web), wireless communication network (WiFi: Wireless Fidelity) can communicate with each other.

The seller terminal 100 and the consumer terminal 200 have an arithmetic function and may be implemented in any form as long as they are devices capable of communicating with the outside. The user terminal 100 may be implemented as, for example, a smart phone, a tablet PC, a desktop, a laptop notebook, a PDA, and the like, but is not limited thereto.

In this specification, the seller terminal 100 and the consumer terminal 200 may substitute for each other's functions. That is, a seller may be a consumer to another seller, and vice versa. In other words, the seller terminal 100 may be the consumer terminal 200 . Hereinafter, for convenience of description, it will be described that the seller terminal 100 and the consumer terminal 200 are implemented as separate terminals.

In addition, an application for receiving a service provided by the platform server 300 may be installed in the seller terminal 100 and the consumer terminal 200 . Such an application may be downloaded and installed from the platform server 300 or a different app store server.

The seller terminal 100 may access the platform server 300 to register as a seller and receive broadcasting rights. When registering the seller, the seller directly inputs the name of the sale product, price, etc. as information about the product to be sold, so that it can be transmitted to the platform server 300 . According to an embodiment, the seller terminal 100 may pay in advance the cost according to the broadcast time zone and the number of allowed participants for the broadcast to be carried out by the seller terminal 100 before the broadcast. This will be described in detail later.

The consumer terminal 200 may access the platform server 300 to check a list of a plurality of seller broadcasts, select a specific seller broadcast, and watch a broadcast related to product sales of the seller. The consumer may have a two-way chat with the seller through the interface provided by the platform server 300 while watching the broadcast, and may transmit a purchase request for the seller's products.

The platform server 300 provides an interface and a corresponding function that enables product sales broadcasting, ie, streaming, to the seller terminal 100, and performs a function of charging costs related to product sales through live commerce. Also, it is possible to provide a list of currently ongoing or scheduled broadcasts to the consumer terminal 200 .

2 is a block diagram illustrating a function and detailed configuration of a platform server according to an embodiment of the present invention.

Referring to FIG. 2 , the platform server 300 according to an embodiment includes a cost charging unit 310 , a reservation information receiving unit 320 , a commerce service providing unit 330 , and an extension request receiving unit 340 . can be

The billing unit 310 , the reservation information receiving unit 320 , the commerce service providing unit 330 , and the extension request receiving unit 340 may be program modules or hardware capable of communicating with an external device. Such program modules or hardware may be included in the platform server 300 or other devices capable of communicating therewith in the form of an operating system, application program modules, and other program modules, and may be physically stored on various known storage devices. . Meanwhile, these program modules or hardware include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform specific tasks to be described later or execute specific abstract data types according to the present invention.

The billing unit 310 receives a broadcast reservation request from the seller terminal 100 , and receives desired broadcast date information and desired broadcast time zone information. In addition, information on the maximum number of participants allowed during broadcasting is received. To this end, the cost billing unit 310 may provide an interface through which the seller can input the information. There may be a limit to the number of broadcasts allowed by the platform server 300 for each time zone. If reservations for the maximum number of broadcasts are completed in all time zones, broadcast reservations may not be possible on the corresponding date. The seller may designate a desired broadcast date and time zone after confirming the available reservation date and reservation time through the seller terminal 100 . In addition, information on the maximum number of participants allowed for one's own live commerce broadcast may be input.

The cost billing unit 310 may request the seller terminal 100 to pay the cost for broadcasting based on information on the broadcasting date, broadcasting time, and number of participants designated as desired by the seller.

According to an embodiment, the broadcast cost per unit time for each broadcast date varies depending on whether the corresponding date is a weekday or a weekend. In addition, the broadcasting cost per unit time according to the broadcasting time varies depending on whether the corresponding time period is a hot time. "Hot time" generally means a time period when general consumers are more interested in shopping or broadcasting.

For example, the following charging policy may be set.

Weekday weekend General 300 500 hot time 500 700

In Table 1, each unit is a point. Each point may be charged after payment by accessing the platform server 300 in advance for each seller, for example, may be charged after payment at an amount of 10,000 won per 100 points. Meanwhile, the hot tea time may be set from noon to 2 pm, which is lunch time, and from 5 pm to 10 pm, and other time zones may be set to the general time zone.

Referring to Table 1, the broadcast cost per unit time for the normal time zone on the weekdays may be set at 300 points, the lowest, and the broadcast cost per unit time for the weekend hot time time zone may be set the highest at 700 points. In addition, the broadcast cost per unit time in the hot time zone of the week may be set to be the same as the broadcast cost per unit time in the general time zone on the weekend.

In summary, it is possible to set the broadcasting cost per unit time of the weekend higher than that of the weekdays and the broadcasting cost per unit time of the hot time time zone higher than that of the general time zone, and the broadcasting cost per unit time of the weekday hot time zone can be set as the unit time of the weekend general time zone. It can be set equal to the broadcasting cost per broadcast.

In addition, the cost billing unit 310 sets an additional cost based on information on the maximum allowed number of participants set by the seller.

This cost may be set in proportion to the maximum number of allowed participants set by the seller. For example, the cost may be set as follows.

personnel 10 people 30 people 50 people point - 100 300

Referring to Table 2, the additional fee may be set in proportion to the maximum number of participants set by the seller, within a range exceeding the preset number, without setting an additional cost up to a preset number of people (10 people). For example, if the seller selects 30 people, an additional cost for 100 points may be set. Meanwhile, according to another embodiment, the cost according to the maximum allowed number of participants may also vary depending on whether the broadcast date is a weekend or the broadcast time is a hot time. Specifically, even if the same maximum allowed number of participants is selected, the highest cost may be priced during the weekend hot time period, the lowest cost may be priced during the weekday normal time period, and the weekday hot time period and the weekend general time period are the same A fee may be set.

In the above manner, the points charged according to the desired broadcast date, broadcast time, and maximum allowed number of participants set by the seller are summed, and a payment request can be made to the seller terminal 100 .

For example, as shown in FIG. 3 , a payment request may be transmitted to the seller terminal 100 , and the seller may pay with pre-charged points, or when a payment request occurs, a new point payment and broadcast reservation Payment can be made.

The reservation information receiver 320 may receive detailed information related to broadcasting for product sales from the seller terminal 100 after the seller's payment is completed. According to an embodiment, only when payment is completed, the seller may input detailed information related to a subsequent step, that is, broadcasting for product sales. The detailed information may be a broadcast title, broadcast content, thumbnail image, sales product name, unit price for each product sold, and the like.

The commerce service providing unit 330 provides a function that allows the seller to broadcast for product sales when the seller terminal 100 is connected on the broadcast date and broadcast time set by each seller. . According to an embodiment, a function of transmitting a broadcast screen transmitted from the seller terminal 100 to the consumer terminal 200 participating in the corresponding broadcast is performed. The maximum number of consumers who can watch the broadcast is limited to the maximum number of allowed participants set by the seller in advance when making a reservation for the broadcast.

The consumer may participate in the broadcast and communicate in real time with the seller through the interface provided by the commerce service providing unit 330 , and as shown in FIG. 4 , a “view products for sale” menu included in the broadcast viewing interface By selecting , you can check the list of products sold by the seller in the broadcast and information about each product. In addition, it is also possible to request a purchase or purchase cancellation for a specific product in the corresponding product list. When making a purchase request for a specific product, the commerce service providing unit 330 may transmit a payment request according to the product purchase to the consumer terminal 200 .

The extension request receiving unit 340 receives a broadcast time extension request from the seller terminal 100 and performs a function of processing it. The seller's live commerce broadcast time proceeds for a preset time, and is automatically terminated when the time elapses. there is. The extension may be requested in units of time, for example, one hour, and the extension request receiving unit 340 may transmit a request for payment for additional broadcasting costs according to the extension of the broadcasting time to the seller terminal 100 .

When making a reservation for the first broadcast, the same as the broadcast cost setting, the cost requested for each extended unit time depending on whether the date corresponding to the extended time is a weekend or a weekday, and whether the extended time is a normal time zone or a hot time apportionment can be made.

In addition, the cost that requires additional payment may be set in proportion to the maximum allowed number of participants set by the seller at the time of reservation for the previous broadcast.

According to an embodiment of the present invention, the maximum allowable number of participants is automatically adjusted based on the number of consumers participating in the seller's broadcast at the time the seller requests the extension of the broadcast or at the end of the scheduled broadcast time, A pricing may be made corresponding to the adjusted maximum allowed number of participants. That is, it is basic that the additional cost is set according to the maximum number of allowable participants set by the seller, but when the broadcast is extended, the maximum allowable number of participants may be adjusted according to the number of consumers currently participating in the broadcast.

For example, at the time of the initial broadcast reservation, if 50 people were selected as the maximum allowed number of participants and payment was made for 500 points, but the number of participants at the time the seller requests an extension is 25, it is higher than the number of participants. , it is possible to process the payment to be made at 300 points corresponding to 30 people, which is the closest number to the number of participants. As shown in Table 2, the number of 30 people is one of the maximum allowed participants that the seller can select or set during the broadcast reservation request process. In addition, if the maximum number of participants is limited to 30, and the number of participants at the time the seller requests an extension or the end of the pre-reserved broadcast time is 30, it is higher than 30, but the number closest to 30, that is, one step higher The maximum number of allowed participants can be adjusted to 50.

In addition, the maximum allowable number of participants may be increased based on the number of consumers who requested to participate in the broadcast until the time of the extension request or the end of the pre-reserved broadcast time, but were refused participation due to the limit of the number of people. When paying the extension fee, the cost setting may be made in consideration of the increased maximum allowed number of participants.

For example, if the maximum allowable number of participants of a specific broadcast is set to 30, and after all 30 consumers have participated, 20 consumers per unit time request to participate in the broadcast, but are rejected, the extension request receiving unit 340 may add 20 to the preset maximum allowable number of participants, adjust the maximum allowable number of participants to 50, and consider the adjusted maximum allowable number of participants when setting the broadcast cost per unit time. If the broadcast time request is a request for X time (eg, 3 hours) rather than a unit time, the maximum allowable number of participants is X time (eg, the number of consumers denied participation per unit time) , 3 hours), that is, it is possible to increase the number of people by 60. The seller will have to pay a fee proportional to the increased maximum allowed number of participants.

According to one embodiment, while enabling free live commerce, by allowing the seller to set a reasonable broadcast cost according to the desired broadcast date and time, and the maximum number of broadcast participants, the seller can reduce the cost of using the platform appropriate to the product sales performance. After paying, the platform operator will be able to earn profits from the sellers' live commerce activities.

In addition, according to an embodiment, when the seller intends to extend the broadcast time, the maximum allowed number of participants is set in consideration of the number of participants currently participating in the corresponding broadcast or the number of consumers who are rejected due to exceeding the maximum allowed number of participants. By automatically adjusting, sellers can generate more sales and can charge reasonable platform usage fees for the corresponding live commerce.

The description of the present invention described above is for illustration, and those of ordinary skill in the art to which the present invention pertains can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a dispersed form, and likewise components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention.

100: merchant terminal
200: consumer terminal
300: platform server
310: billing unit
320: reservation information receiving unit
330: commerce service provider
340: extension request receiving unit

Claims (5)

A method for a platform server to provide a live commerce service, comprising:
receiving a broadcast reservation request including desired broadcast date information and desired broadcast time zone information from a seller terminal;
It is determined whether the desired broadcast date is a weekday or a weekend, and whether the desired broadcast time is a normal time zone or a hot time time zone, and according to the determined result, the seller sets the broadcast cost for the desired broadcast date and time zone, and from the seller terminal further setting a cost proportional to the received maximum allowed number of participants;
transmitting a payment request to the seller terminal for the determined broadcast cost;
receiving detailed broadcasting-related information for live commerce from the seller terminal only when payment for the payment request is completed;
processing the seller's broadcast to be made on the broadcast date and broadcast time zone set by the seller;
receiving a broadcast time extension request from the seller terminal while the seller is broadcasting; and
Based on the requested date and time zone, the cost of extending the broadcast time is set, but higher than the number of broadcast participants (A) of the seller at the time of the broadcast time extension request, but the number closest to A is set as the maximum allowed number of participants Adjusting, setting a cost corresponding to the adjusted maximum allowed number of participants, and transmitting a payment request for the set cost to the seller terminal,
The number closest to A is any one of the maximum allowed participants selectable by the seller in the process of receiving the maximum allowed number of participants from the seller terminal. delete delete delete Receive a broadcast reservation request including desired broadcast date information and desired broadcast time zone information from the seller terminal, determine whether the desired broadcast date is a weekday or a weekend, and whether the desired broadcast time is a normal time zone or a hot time time zone, According to the result, the seller sets the broadcast cost for the desired broadcast date and time, but additionally sets a cost proportional to the maximum number of allowed participants received from the seller terminal, and pays the seller terminal for the determined broadcast cost a billing unit for sending the request;
a reservation information receiver configured to receive detailed broadcasting-related information for live commerce from the seller terminal only when payment for the payment request is completed;
a commerce service providing unit that processes the broadcast of the seller on the broadcast date and broadcast time set by the seller; and
After receiving a broadcast time extension request from the seller terminal during the seller's broadcast, based on the requested date and time zone, the cost for the extension of the broadcast time is set, but the seller's broadcast at the time of the broadcast time extension request Extension application that is higher than the number of participants (A), but adjusts the number closest to A to the maximum number of participants, sets a cost corresponding to the adjusted maximum number of participants, and sends a payment request for the set cost to the seller terminal including a receiver;
The value closest to A is any one of the maximum allowed participants selectable by the seller in the process of receiving the maximum allowed number of participants from the seller terminal.

Images