KR101731386B1 - Method and system for advertising by using open market for advertisement - Google Patents
Method and system for advertising by using open market for advertisement Download PDFInfo
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- KR101731386B1 KR101731386B1 KR1020150131605A KR20150131605A KR101731386B1 KR 101731386 B1 KR101731386 B1 KR 101731386B1 KR 1020150131605 A KR1020150131605 A KR 1020150131605A KR 20150131605 A KR20150131605 A KR 20150131605A KR 101731386 B1 KR101731386 B1 KR 101731386B1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/22—Payment schemes or models
- G06Q20/28—Pre-payment schemes, e.g. "pay before"
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
An advertising method and apparatus via an advertising open market are disclosed. A method for advertising through an advertisement open market includes receiving a plurality of advertisement products from a plurality of media company servers in an advertisement open market server, receiving a plurality of advertisement products by a plurality of advertisement products registered in the advertisement open market server, The advertisement open market server providing information on the advertisement product group to the advertiser server, the advertisement open market server providing at least one advertisement service to the advertiser server based on the information about the advertisement product group through the assurance agency server, And after the advertisement open market server completes the advertisement for at least one advertisement product, the payment amount is paid back to the media company server through the prepayment procedure through the guarantee agency server .
Description
BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement method and apparatus, and more particularly, to an advertisement method and apparatus through an advertisement open market.
Since advertising is an important resource for corporate product sales, consumer choice, and media industry development, it is important in terms of economic value and social value. The Bank of Korea and the National Statistical Office are categorizing industries and analyzing the results such as output value and value added. The advertising industry is classified as a service industry supporting other manufacturing industries. However, the economic and social impact of advertising on a country's industrial and economic level is significant. For example, a general commodity transaction is a transaction that occurs when a supplying company diffuses information about its goods to consumers and the consumer searches for the goods they need and then agrees. In other words, the supplier and the consumer have a searching cost such as searching time and effort cost for the transaction.
This may lead to inefficiency in the search of the whole domestic market, which may result in a higher search cost for transactions than the capital and labor required to produce the goods. In other words, the amount of advertising is a kind of search cost that occurs between the supplier and the consumer.
In general, advertising spreads information to be transmitted in parallel with media. (Such as smartphones, tablet PCs, etc.), digital multimedia broadcasting (DMB), and smart TVs, as well as new media such as the Internet In some cases, advertisements are provided.
The distribution of domestic media companies, the formats provided, the types and sizes of media that consumers can access, and the types of usage will lead to different forms of advertising and the performance of the advertising industry will vary.
One aspect of the present invention provides an advertisement method through an advertisement open market.
Another aspect of the invention provides an advertising device via an advertising open market.
According to an aspect of the present invention, there is provided an advertisement method using an advertisement open market, the advertisement open market server receiving a plurality of advertisement products from a plurality of media company servers, Setting an advertisement product group in consideration of media characteristics, providing the advertisement open market server with information on the advertisement product group to the advertiser server, The method comprising: performing a prepayment procedure for at least one advertisement commodity determined to be purchased by the advertiser server based on information on the at least one advertisement commodity; The amount paid through the prepayment procedure is paid back to the media company server It may include the step.
Meanwhile, the advertisement product group is determined based on characteristics of media associated with each of the plurality of advertisement products, and the media may include a TV medium, a radio medium, an outdoor medium, an online medium, a mobile medium, and a print medium.
The method of advertising through an advertisement open market may further include the steps of the advertisement open market server receiving information on an advertisement target product from the advertiser server, the advertisement open market server transmitting information on the advertisement target product and the at least one advertisement Determining a plurality of recommended agencies based on the information on the goods, and transmitting the information on the plurality of recommended agencies to the advertiser server by the advertisement open market server.
The advertisement open market server may further include a step of receiving information on an advertisement budget from the advertiser server, wherein the advertisement open market server receives a media mix request from the advertiser server And information about the recommended advertisement product determined based on the information about the advertisement target product and the advertisement budget to the advertiser server.
In addition, the recommended advertisement product based on the media mix may include information on other advertisement contents provided on the medium for providing the advertisement product, and availability of the advertisement adjacent to the competitor product or the related product received from the advertiser server Can be determined by further considering the information on the information.
According to another aspect of the present invention, an advertisement open market server includes a processor, wherein a plurality of advertisement products are registered from a plurality of media company servers, Group information, and provides information on the advertisement product group to an advertiser server, and provides a prepaid procedure for at least one advertisement product determined to be purchased by the advertiser server based on the information on the advertisement product group through the assurance agency server And after the completion of the advertisement for the at least one advertisement product, the amount paid through the prepayment procedure through the assurance institution server is paid back to the media company server.
Meanwhile, the advertisement product group is determined based on characteristics of media associated with each of the plurality of advertisement products, and the media may include a TV medium, a radio medium, an outdoor medium, an online medium, a mobile medium, and a print medium.
In addition, the processor may receive information on an advertisement target product from the advertiser server, determine a plurality of recommended agencies based on information on the advertisement target product and information on the at least one advertisement target, To transmit information on the plurality of recommended agencies.
In addition, the processor receives the information about the advertisement budget from the advertiser server, and when receiving a request for a media mix from the advertiser server, transmits the recommended advertisement product determined based on the information about the advertisement target product and the advertisement budget To the advertiser server.
In addition, the recommended advertisement product based on the media mix may include information on other advertisement contents provided on the medium for providing the advertisement product, and availability of the advertisement adjacent to the competitor product or the related product received from the advertiser server Can be determined by further considering the information on the information.
The advertisement method and apparatus through the advertisement open market according to the embodiment of the present invention can make the advertisement market more transparent and efficient. In addition, the quality of the overall advertisement can be improved by enabling small and medium-sized advertisers and competent creators to enter the advertising market in a fair market where competition is difficult for large companies.
1 is a flowchart illustrating an advertisement method through an advertisement open market according to an embodiment of the present invention.
FIG. 2 is a conceptual diagram illustrating a configuration unit for performing each function by an advertisement open market server according to an embodiment of the present invention.
3 is a conceptual diagram illustrating the operation of each subject in the advertisement method through the advertisement open market according to the embodiment of the present invention.
4 is a conceptual diagram illustrating an operation of a media mixer according to an embodiment of the present invention.
5 is a conceptual diagram illustrating a method of constructing an advertisement product according to an embodiment of the present invention.
6 is a conceptual diagram illustrating an advertising method according to an embodiment of the present invention.
7 is a conceptual diagram illustrating a method of purchasing an advertisement product through an application according to an embodiment of the present invention.
The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which such claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.
Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the drawings.
Total advertising costs in Korea in 2014 are estimated at about 12 trillion won. The advertising market, which was represented by the four media of print advertising represented by terrestrial TV, radio, outdoor advertisement, newspaper / magazine in the past, is now unprecedented due to the rapid development of online mobile and the development of virtual reality and the Internet Will be.
While every industry is changing and growing in line with the new ecosystem, the current advertising market has a structure that has remained unchanged 30 years ago. The constant structure of the advertising market is caused by the culture that emphasizes the relationship with the people in Korea and the problem of market in-house advertising of in-house advertising agencies focusing on large corporations. As many as 30 years ago, in-house advertising agencies in the large corporations have dominated more than half of the entire advertising market, and these in-house advertising agencies are growing more than they have in the past. As a result, the advertising market in Korea has been maintained by the in-house advertising agency of large corporations as an advertising market where marketing costs are transferred to large corporations again.
Due to this irrational market structure, many small and medium - sized advertising companies are running hard. This unreasonable market structure affects not only the medium but also the production, and the advertising production cost is lower than 15 years ago. This damage resulted in the killing of small advertisers and creatives.
Still, media companies (TV, radio, newspapers, etc.) are selling to agencies and advertisers in unwanted and unreasonable ways such as hospitality and money, which are represented by the relationship between the parties. This leads to a vicious cycle leading to an increase in advertising costs. In addition, the agency is paying an excessive commission of 15 ~ 20%. The fees that were applied in the past when many manpower and expenses were needed are still applied as standards, putting an excessive burden on advertisers and media companies. Medium - and small - sized companies that lack sufficient sales force are unable to do business even if they produce good products because of excessive operating expenses, and can not even deal with advertising agencies that demand excessive fees.
In the current advertising market, advertisers are faced with difficulties such as anxiety caused by uncertain advertising costs, high marketing costs due to excessive agency fees, lack of information on increasingly diverse media, and inability to execute invisible advertising expenditures.
In the case of media companies, profitability is worsening due to worsening profitability due to excessive agency fees, excessive operating expenses, and rising advertising costs. In particular, there is a problem that small and medium media do not have the opportunity to advertise their products, so that good products are often overlooked. In addition, there are problems such as deterioration in yields due to excess commissions, And the like.
The advertisement method and apparatus through the advertisement open market according to the embodiment of the present invention can propose more efficient and various advertisement media to the advertiser by applying the online open market system to such an unusual and ineffective advertisement market. In addition, the advertisement method and apparatus through the advertisement open market according to the embodiment of the present invention can reduce the excessive advertising agency fee to the media companies, help the management by inducing healthy competition, . Thus, a clean and transparent advertising market can be created.
In addition, the advertisement method and apparatus through the advertisement open market according to the embodiment of the present invention can introduce an open market system to the advertisement market and directly connect the advertiser and the media company. In addition, a merchandise may be organized for each media company and an advertisement product may be registered and sold on the homepage. The method of registering and selling advertisement products through the network can lower the current agency fee.
In addition, the advertiser can purchase desired advertisement goods through the homepage, and the advertisement open market server can improve the quality of the advertisement service by inducing the advertisement company to register the high quality media company in the advertisement open market and to construct the product .
Advertisers are not limited to the advertising media proposed by existing agencies, but can purchase realistic and highly efficient advertising products through sound competition proposed by various media companies. When this method is used, existing high agency fees can be saved, enabling more efficient advertisement execution, and marketing consulting can be provided to advertisers who lack media operation experience. In addition to this, the media company can increase the value by raising the value by raising the value by selling high quality advertisement products through competitiveness, reducing the unnecessary process of selling and purchasing advertisement products to both advertisers and media companies, A transparent advertising market can be formed.
In addition, the advertisement method and apparatus through the advertisement open market according to the embodiment of the present invention can support a transparent and secure payment structure (pre-payment / post-payment). This transparent and secure settlement structure can help the management by solving the problem of unpaid settlement which is the biggest problem of the media company. Also, based on the mileage / coupon payment based on the purchase amount of the advertiser, the advertiser can be continuously purchased and the departure of the advertiser can be prevented.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings. Hereinafter, the advertiser disclosed in the embodiment of the present invention will be described with reference to a server of an advertiser (or a user device of an advertiser), an agency of a server of an agency (or a user device of an agency) ). ≪ / RTI >
1 is a flowchart illustrating an advertisement method through an advertisement open market according to an embodiment of the present invention.
1, an advertisement method through an advertisement open market is disclosed. Hereinafter, it is assumed that the advertisement open market server (or the advertisement open market apparatus) provides an advertisement service through the advertisement open market in the embodiment of the present invention. However, an advertisement service through an advertisement open market may be provided through a plurality of other servers and devices, and such embodiments are also included in the scope of the present invention.
Referring to FIG. 1, an advertisement product is registered for each media company (step S100).
A media company is a body that provides advertisements through media. For example, the media company can operate print media such as TV media (terrestrial / cable), radio media, outdoor media, online media, mobile media, and newspaper magazines. The media company can provide the advertisement open market server with information about the advertisement medium as an advertisement product. The advertisement open market server may receive the advertisement product information, which is information on the advertisement medium, and classify it according to the category and provide it to the client (advertiser / agency).
Receives information on the advertisement product selected by the client, and proceeds with the payment procedure for the selected advertisement product (step S110).
The advertiser can select an advertisement product to be used for the advertisement based on the information about the advertisement product of the media company provided by the advertisement open market server. When an advertiser selects an advertisement item, a payment procedure for the advertisement item may be performed. The payment procedure for the advertisement product may be performed by a guarantee by the advertisement open market server (or a separate assurance agency). Hereinafter, in the embodiment of the present invention, a settlement procedure is started through a separate assurance institution, but the advertisement open market server may serve as a guarantee institution.
The assurance institution warrants the settlement amount of the advertisement item at the time of settlement of the advertiser's advertisement item, and then, when the advertiser has approved the final advertisement execution, the assurance agency provides the amount of the settlement amount excluding the predetermined fee to the seller of the advertising goods .
In addition, according to the advertiser's request, the advertisement open market server can propose the media plan (in the media mix). The media planning proposal may be a proposal for an advertisement product necessary for an advertiser in consideration of an advertiser's budget and advertising purpose. If an advertising media market plan is proposed to an advertising open market server, advertisers may be charged further for the planning costs of the media plan.
And an association procedure with an agency for creating an advertisement for the selected advertisement item is performed (step S120).
Information on an agency for producing a specific advertisement such as a TV commercial image (TV commercial), a viral image, and various printed materials can be provided to the advertiser by the advertisement open market server in association with the advertisement product. The advertisement open market server can provide the advertiser with information about the agency for advertisement production based on the advertising purpose of the advertiser and information about the advertisement product. The advertiser can select an agency for advertisement production based on the information about the agency received by the advertisement open market server.
The agency information provided by the open market server may include information about the cost of producing an advertisement for each agency, information about the advertisement produced by an existing agency, and the like.
The advertisement open market server can induce a plurality of agencies 'bids for advertisers' advertisements in order to recommend an agency for advertisement production to an advertiser, and can select some of the bidded agencies and provide them to advertisers as recommended agency information have. Advertising costs can be paid to an agency from an advertiser through an advertising open market server (or assurance agency), or directly to an agency from an advertiser. Or the advertisement product may include the advertisement production, and in this case, the cost for the advertisement product may include the advertisement production cost.
The final settlement procedure proceeds (step S130).
The cost for the advertisement commodity paid by the advertiser may be approved by the advertiser and paid to the respective media company after the advertising through the medium based on the advertisement commodity purchased by the advertiser. That is, the advertiser can confirm whether or not the advertisement is performed through the purchased advertisement product, and can finally approve the payment amount for the advertisement product previously paid through the prepayment procedure. Such approval may be expressed in terms of ad execution completion approval. An advertisement execution complete approval message informing the advertiser's approval of the execution of the advertisement can be transmitted to the assurance agency.
When an advertisement completion approval message is received by the advertiser, the assurance institution can deduct a portion of the fee for the advertisement commodity and pay for the advertisement commodity to each media company.
FIG. 2 is a conceptual diagram illustrating a configuration unit for performing each function by an advertisement open market server according to an embodiment of the present invention.
2, the advertisement open market server includes an advertisement product information providing unit 200, an agency information providing unit 210, a media mix unit 220, an event unit 230, A goods registering unit 250, and a processor 260. [0035] Each component can be implemented to perform the operation of the advertisement open market server disclosed in the embodiment of the present invention. For example, each component may be implemented to perform the following operations.
The advertisement product information providing unit 200 may be implemented to provide advertisement product information for sale of the advertisement product. The advertisement product information providing unit 200 may be implemented to provide information on an advertisement product of various media registered by the product registration unit 250 to a client (advertiser / agency). The advertisement product information providing unit 200 may classify advertisement products by media to provide advertisement product information. For example, the advertisement product information providing unit 200 may be an on-air medium (terrestrial TV, CATV, comprehensive programming channel, IPTV, DMB), radio medium, outdoor medium (buried billboard, subway / bus advertisement, Mobile media (Internet websites and various applications), print media (newspapers, magazines, posters, catalogs), new media (virtual media) A new media according to the reality, augmented reality, and technological development), and other media, and can provide information about an advertisement product sold for each classified media.
Also, the advertisement product information providing unit 200 may provide the advertiser with the recommended advertisement product based on the information about the advertisement purpose of the advertiser.
The agency information providing unit 210 may be implemented to provide information about an existing advertisement producing company to a client. The agency information providing unit 210 may provide information on a specialized agency according to an advertisement medium. For example, the agency information providing unit 210 may be a company that specializes in advertisement planning (a marketing planning company), a creative company (a company planning a creative for each material), a video material company TVCF, video viral, etc.), printing material companies (companies that produce various kinds of print media such as newspaper magazines), outdoor media companies (companies that produce outdoor media such as outdoor landfills, buses / subways, etc.) , Online / mobile material companies, new media companies, and other companies, and can provide information on specialized agencies according to advertising media.
In addition, the agency information providing unit 210 may provide the recommended agency information to the advertiser based on the advertisement commodity selected by the advertiser and information on the advertising purpose of the advertiser.
The media mixer 220 may be implemented to recommend an advertisement product according to an advertiser's request. For example, the media mixer 220 may recommend advertisement products according to an advertiser's budget and / or advertising purpose. The advertisement recommendation procedure of the media mixer 220 will be described later.
The event unit 230 may be implemented for selling an event advertisement product such as a special discount product or a season-specific event product.
The membership information management unit 240 may be implemented to manage information of an advertiser and an agency.
The product registration unit 250 may be implemented to receive and register information on an advertisement product from a media company.
The processor 260 receives the advertisement information providing unit 200, the agency information providing unit 210, the media mix unit 220, the event unit 230, the member information management unit 240 and the product registration unit 250 And the like.
3 is a conceptual diagram illustrating the operation of each subject in the advertisement method through the advertisement open market according to the embodiment of the present invention.
In FIG. 3, operation between the media company, the advertiser, the advertisement open market server, and the assurance institution is started. The media company may be a server of a media company (or a terminal of a media company), an advertiser of a server of an advertiser (or an advertiser terminal), and a guarantee institution may be a server of a guarantee institution (or a terminal of a guarantee institution).
Referring to FIG. 3, each of the
The
The advertisement
Each of the
The advertisement
The
The advertising product sales method through the advertisement open market disclosed in FIGS. 1 to 3 can also be implemented on the basis of a user device (or mobile). That is, the advertisement open market server provides the advertisement product through the application of the user device, and the advertiser and the agency can search the advertisement product through the application installed in the user device and bid on the advertisement product.
4 is a conceptual diagram illustrating an operation of a media mixer according to an embodiment of the present invention.
4, a method for recommending an advertisement product in consideration of information related to an advertisement of an advertiser and an advertisement budget is disclosed.
Referring to FIG. 4, the advertisement
The advertisement
The advertisement
For example, if the advertised merchandise is related to fashion or beauty, the advertisement items related to the TVCF advertisement and the advertisement items related to the print media targeting the teenagers are relatively .
Another example is that if the advertised product is related to furniture / interior, parenting / childbirth, there is a tendency among the programs of the 30th to 50th housewives to frequent watching TV commercials related to TV commercials, advertising products related to print media targeting housewives Can be set to a relatively high priority.
That is, the advertisement
In addition, the advertisement
5 is a conceptual diagram illustrating a method of constructing an advertisement product according to an embodiment of the present invention.
5 illustrates a method of providing an advertisement product to an advertiser by combining an advertisement product with an advertisement open market server.
Referring to FIG. 5, one advertisement product may be classified by time and sold to a plurality of advertisers, or a plurality of advertisement products may be combined and sold to one advertiser. The advertisement off-market server can construct an advertisement product with the consent of the media company and sell it to the advertiser.
For example, in the case of an outdoor digital signboard, an advertisement product can be configured to advertise an advertisement target product having a high advertisement effect for each time zone. For example, it is possible to set a time period from 7:00 to 10:00, a first intermediate time (10:00 to 11:00), a lunch time (11:00 to 14:00), a second intermediate time (14:00 to 17:00) (17:00 to 20:00), and the third intermediate time (20:00 to 24:00). The division of time can be performed variously considering the demand of an advertiser who wants to purchase an advertisement product, an advertisement product, and the like. The advertiser can reduce the advertisement cost because the advertiser can purchase the advertisement product of a specific time zone without purchasing the advertisement product of the entire time zone. If the advertiser lacks the advertisement cost, the user can purchase the relatively cheap advertisement product through the above- have.
Or a plurality of advertisement products may be combined and provided to the advertiser. An ad open market server can sell low-priced advertising products in combination with other products. The advertisement open market server can lower the price of the advertisement product with the consent of the media company and construct the combined product and provide it to the advertiser. The combined product can be constructed in such a direction as to increase the advertising effect. For example, in the case of an advertisement target product targeting 10 teenagers through a TVCF advertisement, it can be suggested to an advertiser by forming a combination product that can increase advertisement effect by forming a print medium and a combination product of a teenager object.
6 is a conceptual diagram illustrating an advertising method according to an embodiment of the present invention.
FIG. 6 illustrates a method for recommending an advertisement product to an advertiser based on advertisement information per media company.
Referring to FIG. 6, the advertisement open market server receives the entire advertisement list of the media company and can recommend the advertisement product to the advertiser. For example, the advertisement open market server can determine an advertisement target merchandise suitable for an advertisement merchandise based on information on advertisement content located adjacent to the advertisement merchandise.
The advertisement open market server can confirm to the advertiser whether or not advertisement is available for the advertisement target item adjacent to the competitive item (or related product). If the advertisement open market server is adjacent to the competitor product (related product) and the advertisement is not available for the advertisement target product, the advertisement product can be excluded from the recommended advertisement product. On the other hand, if the advertisement open market server is adjacent to the competitive product (related product) and advertisement is available for the advertisement target product, the advertisement product may be included in the recommended advertisement product.
In addition, the advertisement open market server may provide the agency with advertisement information adjacent to the advertisement article or other contents, so that an advertisement capable of maximizing the advertisement effect based on the advertisement article can be produced.
7 is a conceptual diagram illustrating a method of purchasing an advertisement product through an application according to an embodiment of the present invention.
7, a method of providing information on an advertisement cost for an advertisement in real time is disclosed.
Referring to FIG. 7, the advertisement
In the case of an advertisement provided on the basis of the advertisement
The advertiser can recognize the recognition information after executing the advertisement open market application installed in the user device (for example, smart phone)
In this case, an advertisement related information request message including recognition information recognized by the advertiser's
That is, the advertiser can receive the advertisement-related information based on the recognition information, and can decide whether or not to perform the advertisement through the same medium or a similar medium.
Such an advertisement method through the advertisement open market may be implemented in an application or implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination.
The program instructions recorded on the computer-readable recording medium may be ones that are specially designed and configured for the present invention and are known and available to those skilled in the art of computer software.
Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like.
Examples of program instructions include machine language code such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules for performing the processing according to the present invention, and vice versa.
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made therein without departing from the spirit and scope of the invention as defined in the appended claims. It will be possible.
Claims (10)
Receiving, by an advertisement open market server, information on a plurality of advertisement products, which are information on a medium that can be advertised from a plurality of media company servers;
Registering a plurality of advertisement products corresponding to information on the received plurality of advertisement products by the advertisement open market server;
Classifying, by the advertisement open market server, the categories based on the registered plurality of advertisement products in consideration of the media characteristics;
Receiving, by the advertisement open market server, information about an advertisement budget and an advertisement purpose from an advertiser server;
Checking, by the advertisement open market server, a recommendation advertisement item including information on the advertisement budget and at least one advertisement item corresponding to the advertisement purpose among the plurality of advertisement articles classified by the category;
Providing, by the advertisement open market server, information on the identified recommended advertisement product to the advertiser server;
The advertisement open market server performing a prepayment procedure for at least one advertisement product determined to be purchased by the advertiser server based on the information on the recommended advertisement product through the assurance agency server;
Receiving, by the advertisement open market server, information on an advertisement target product from the advertiser server;
Determining, by the advertisement open market server, a plurality of recommended agencies based on the information about the advertisement product and the information about the at least one advertisement product;
Transmitting, by the advertisement open market server, information about the plurality of recommended agencies to the advertiser server; And
Wherein the advertisement open market server transmits to the advertisement open market server an amount of money paid through the prepayment procedure through the assurance institution server after completing the advertisement for the at least one advertisement commodity, And paying back to the server,
The step of classifying the plurality of advertisement products by category includes:
Wherein the plurality of advertisement products are determined based on characteristics of media associated with each of the plurality of advertisement products,
The medium may further comprise:
A method of advertising via an open market, the method comprising at least one of a TV medium, a radio medium, an outdoor medium, an online medium, a mobile medium, a print medium, and a new media medium.
The recommendation advertisement commodity is determined by further considering information on other advertisement contents provided on the medium for providing the advertisement commodity and information on the possibility of the advertisement adjacent to the competitor commodity or the related commodity received from the advertiser server Advertising features through advertising open market.
Wherein the advertising open market server comprises a processor,
Wherein the processor receives information on a plurality of advertisement products, which are information on an advertisement medium from a plurality of media companies, registers a plurality of advertisement products corresponding to the received information on the plurality of advertisement products, The method comprising the steps of: classifying a plurality of advertisement products based on a category of media in consideration of each of the plurality of advertisement products; receiving information on an advertisement budget and an advertisement purpose from the advertiser server; A recommendation advertisement product including information on the advertisement budget and one or more advertisement products corresponding to an advertisement purpose, providing information on the confirmed recommended advertisement product to the advertiser server, The advertiser server may purchase And the information on the at least one advertisement product and information on the at least one advertisement product based on the information about the at least one advertisement product, Determining a recommended agency, transmitting information about the plurality of recommended agencies to the advertiser server, receiving an amount paid through the prepayment procedure through the assurance agency server after completion of the advertisement for the at least one advertisement product, To the media company server corresponding to at least one advertising product determined to be purchased by the server,
The medium may further comprise:
An advertisement medium, a television medium, a radio medium, an outdoor medium, an online medium, a mobile medium, a print medium, and a new media medium.
The recommendation advertisement commodity is determined by further considering information on other advertisement contents provided on the medium for providing the advertisement commodity and information on the possibility of the advertisement adjacent to the competitor commodity or the related commodity received from the advertiser server Features an ad open market server.
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| KR1020150131605A KR101731386B1 (en) | 2015-09-17 | 2015-09-17 | Method and system for advertising by using open market for advertisement |
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| KR1020150131605A KR101731386B1 (en) | 2015-09-17 | 2015-09-17 | Method and system for advertising by using open market for advertisement |
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| KR20170033624A KR20170033624A (en) | 2017-03-27 |
| KR101731386B1 true KR101731386B1 (en) | 2017-04-28 |
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