CN108389063B - Product sale tracing system - Google Patents

Product sale tracing system Download PDF

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CN108389063B
CN108389063B CN201810503270.2A CN201810503270A CN108389063B CN 108389063 B CN108389063 B CN 108389063B CN 201810503270 A CN201810503270 A CN 201810503270A CN 108389063 B CN108389063 B CN 108389063B
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product
identification code
tracing
promoter
tracing identification
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CN108389063A (en
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张安斌
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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
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    • G06Q30/0185Product, service or business identity fraud
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device

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Abstract

The invention discloses a product sale tracing system, which is characterized in that a tracing identification code management module is arranged in the system, a promoter tracing identification code is given to a promoter, a product buyer submits the recommender tracing identification code and is given the product buyer tracing identification code when purchasing a product, a code chain is formed to trace where the product buyer comes, the system pays promoter promotion fees according to the code chain, and the product buyer tracing identification code is converted into the promoter tracing identification code when the product buyer is converted into the promoter. The invention opens up a customer tracing system in the sales link, can accurately describe the sales link, realizes anti-counterfeiting and anti-counterfeiting, ensures that enterprises aim at delivering advertisements to avoid Internet popularization cheating, and provides a technical scheme of o2o on-line and off-line integration to realize zero-inventory sales of physical stores.

Description

Product sale tracing system
Technical Field
The invention relates to a product marketing system.
Background
Currently, all the products are traced only in the production and logistics links, and the production link provides an identification information code with a designated number (numbers or letters) for each product (the identification information code can be digitally printed or labeled on the product or the package); the logistics link scans the bar code on the packing box of the product out of the warehouse and automatically records the selling area, and the association relation and the information out of the warehouse among different identifiers on the first, second and third-level packages of the product can be realized according to the management system; the enterprise market manager or the distributor can inquire the identity code of each product at any time and quickly confirm whether the product is fake or counterfeit or not and whether the product is mixed with goods or not.
With the development of e-commerce platform sales and mobile phone APP sales, enterprises may set online sales channels such as online shops, micro-shops, mobile phone APP malls and the like, and meanwhile, traditional sales channels exist, so that the method for tracing the products in a production loop and a sales link is difficult to maintain, firstly, the anti-cross-selling will be invalid, secondly, the traditional sales channels are unwilling to be popularized in a propaganda mode, and the propaganda mode is not necessarily completed by the enterprises to obtain profits in sales.
The bigger problem is that the sales should be publicized and promoted, the enterprise can develop various publicized and promoted advertisements, and the enterprise can not evaluate which kind of traffic and sales brought to the end, and can not purposefully put in publicizing and promoting to practice thrift publicizing and promoting expenses. Enterprises are unaware that traffic is coming from that promotion, so problems such as hundreds of degree bid ranking malicious clicks arise.
Along with the development of the internet and the mobile terminal, the enterprise publicity and promotion is diversified at present, besides television broadcasting, more publicity and promotion is carried out on the internet and the mobile terminal, such as search engines, microblogs, WeChat, Taobao and the like, meanwhile, the online flow is more and more expensive, the enterprise is difficult to know where to promote in advance in a vast air, and can know what publicity and promotion is the best in product benefit for the enterprise only by spending a lot of money, and the advertising fee for publicity and promotion is collected in advance.
CPA (cost Per action) advertising alliance, CPC (cost Per click) advertising alliance, CPS advertising alliance and the like are promoted under the Internet, but the cheat is a natural and popular way:
CPA cheats, induces registration, registers itself.
The typical CPC cheating cases comprise CPC cheating, trapping and clicking induction, and hundred-degree bidding ranking malicious clicking.
Cookie Stuffing cheating of CPS is as follows. 1. Picture cheating, the basic code is: < img src ═/>; 2. iFrame cheating, the basic code is: the method comprises the following steps of (1) < iframe src ═ width ═ 1 '1' scrolling ═ auto 'frame border ═ 0' > < iframe >; 3. htaccess, the basic code is: RewriteEngine on, CookieStuffing is a method adopted by small station owners to expand the income of the station, and the method does not cause sudden richness all night and influence other station owners. One approach, however, is typically disfavored, as well as deprived of income that others may not easily obtain.
A more serious CPS cheating is Http hijack, which can distinguish the effects of different channels by creating a unique pid for each promotional channel for CPS-mode advertising platforms. Http hijacking shows that regardless of the channel and the promotion link from which the user enters, the pid is replaced by a specific pid, and the income of the channel which should obtain the income is deprived. For example, the fact that a 360-segment browser popped up in the previous period automatically replaces the panning-on-demand client pid is to modify the user's normal popularization channel pid based on the browser.
And DNS hijacking is just good and undamaged compared with the method of replacing a normal channel pid by Http hijacking. The general method is that the normal access of the user is skipped for a plurality of times, and the user jumps to a promotion channel of a rebate site or a promotion channel of a Taobao.
Enterprises need to be popularized accurately more and more, where to popularize, what channel to popularize, what mode to popularize, need prevent again to be cheated, and enterprises are difficult to grasp in advance, and the enterprises can't know where the customer comes from: the customers see the advertisement of the airport or the railway station, see the television advertisement or listen to the broadcast advertisement, see a certain microblog or hundred-degree search, see the WeChat friend circle or the recommendation of friends, and the like, so that the customers cannot know the path of product information propagation.
Disclosure of Invention
The invention aims to avoid the defects of the prior art, provides a product sale tracing system, traces the product sale link, fully knows where the product sale flow comes and reveals the product information propagation path, selects the best scene to accurately put advertisements, achieves targeted targeting, and overcomes the defects of high efficiency and low efficiency of advertisement investment and cheating of internet popularization, such as vicious click on CPC cheating and CPS cheating by using hundred-degree bidding ranking.
The invention adopts the following technical scheme for solving the technical problems:
the product sale tracing system of the invention is characterized in that: the product sale tracing system consists of a tracing identification code, a promoter, a promotion audience, a product buyer, a purchasing terminal, a product official network server, a merchant terminal and a warehouse;
the tracing identification code is a character and/or a figure, and two ways are adopted to generate the tracing identification code: one is that the merchant terminal traces back the identification code to each promoter one-to-one through the product official network server; the other is that when a product buyer purchases a product, the product official website server gives the buyer tracing identification code to the product buyer in a one-to-one correspondence way; the promoter and the product buyer are the holders of the tracing identification code;
setting a tracing identification code management module in the product official network server, compiling, issuing, receiving and identifying a tracing identification code by the tracing identification code management module, and recording a tracing identification code relation chain and holder information of the tracing identification code, wherein the holder information comprises the name, the fund account and the communication mode of the holder;
the product sale tracing system operates according to the following flow:
step 1, the merchant terminal gives tracing identification codes to recommenders one to one through a tracing identification code management module in a product official website server;
step 2, the promoter A transmits the promoter tracing identification code A1 held by the promoter A to a promoter audience for product promotion; a product buyer B in the recommendation audience submits the obtained recommender tracing identification code A1 to a product official website server through a terminal, and obtains the preference of purchasing products according to the recommender tracing identification code A1 to finish product purchase;
step 3, the traceability identification code management module uniquely endows a product purchaser B1 with a traceability identification code B1, and records the holder information of the product purchaser B as the holder of the traceability identification code B1;
step 4, the tracing identification code management module identifies the buyer tracing identification code B1 and the promoter tracing identification code A1 as a father-child relationship, the buyer tracing identification code B1 is a child, and the promoter tracing identification code A1 is a father, so as to form the tracing identification code relationship chain;
step 5, paying a recommendation fee to a recommender on the tracing identification code relation chain by the tracing identification code management module;
step 6, the merchant terminal acquires product purchase information from the product official network server, informs the warehouse to deliver goods to the product purchaser B, and finishes product sale;
and 7, converting the product buyer B into a promoter, and converting the buyer tracing identification code B1 into a promoter tracing identification code.
The product sale tracing system of the invention is also characterized in that: when the warehouse delivers goods to a product purchaser, the product production codes and the purchaser tracing identification codes form one-to-one correspondence, the product production codes and the purchaser tracing identification codes are uploaded to a merchant terminal and a tracing identification code management module, and the product production codes and the purchaser tracing identification codes which are in one-to-one correspondence are utilized to verify whether the product is true or false, so that product anti-counterfeiting is realized.
The product sale tracing system of the invention is also characterized in that: the advertisers are regarded as recommenders, and the recommenders are endowed with tracing identification codes in a one-to-one correspondence mode, so that the statistics of the sales brought by different advertisers is realized, and the direction of advertisement investment is guided.
The product sale tracing system of the invention is also characterized in that: the holder of the tracing identification code is a product selling entity store, and zero-inventory selling of the product selling entity store integrated online and offline is achieved.
The product sale tracing system of the invention is also characterized in that: and carrying out big data analysis on the product sale tracing system by utilizing the tracing identification code relation chain so as to reveal a product information propagation path.
The most difficult problem of product sales is where customers are, where customers come from, where advertisements are put in can bring traffic most effectively, how to establish a sales channel and how to share benefits are all headaches in the industry, and with the impact of the internet, in the period that information explosion information is inundated, people cannot hear the information, and the product is very difficult to find buyers. The invention realizes the tracing of the product sale link through the tracing identification code, submits the tracing identification code to the system when purchasing the product, and the system identifies where the customer comes and marks the link to form the tracing system, compared with the prior art, the invention has the beneficial effects that:
1. the invention opens up a customer tracing system in the sales link, and can accurately describe the flow of propaganda and promotion from where the customers come in the sales link, no matter where the buyers purchase, no matter if you are advertisements in airports, hard advertisements in railway stations and the like, micro blogs, micro letters, live broadcasts, soft texts, web pages and the like, or the promotion of entity stores and the like;
2. the invention realizes traceability of a sales link, forms a promotion effect and benefits of each advertisement release are clear at a glance, a product manufacturer can select a correct advertisement release channel and release advertisements accurately, the advertisement release benefit ratio is optimized, so that targeted advertisement release of enterprises is achieved, malicious cheating of CPA, CPC and CPS promotion on the Internet is avoided, such as promotion striking of hundred-degree bidding malicious click and cheating profit of 360-degree browser automatic replacement of Taobao customers pid;
3. the invention has the characteristics of internet propagation, can be better publicized and popularized for enterprises in the internet era, can realize the profit of publicizing and popularizing, realizes the separation of publicizing and popularizing such as microblog, WeChat, Taobao, search, live broadcast and the like from physical sales, can still profit for product promoters, and leads the promoters to gain money, and changes from passive to active to lead all people to be publicized for enterprises, thus enjoying the sharing of products with good effect and obtaining popularization income.
4. The invention provides the technical scheme of o2o with online and offline sales fusion, which realizes online sales in a physical store, wherein the physical store only needs to provide product samples without stock, and the products are sold in zero stock, thereby solving the pressure of stock and stocking funds of the physical store, particularly a small store, and the pressure of shop goods of a product manufacturer, simultaneously solving the mutual credit problem between the manufacturer and the physical store, and realizing the win-win between the physical store and the product manufacturer.
5. The invention provides a new anti-counterfeiting technical scheme, the tracing identification code is in one-to-one correspondence with the product production code, the whole process from product production to consumers is traceable, the defect that the product and the logistics link can only be traced is overcome, the corresponding relation can not be provided by the counterfeit goods, and the identification of the counterfeit goods is easy.
6. The invention is greatly beneficial to the product to carry out big data analysis, traces back the product information propagation path, reveals the preference of people for receiving information and provides powerful big data analysis indication for enterprise development products.
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FIG. 1 is a schematic diagram of a product sales traceability system of the present invention;
reference numbers in the figures: 11 promoter tracing identification codes, 12 buyer tracing identification codes, 2 promoters, 3 promoters, 4 product buyers, 5 purchasing terminals, 6 product official network servers, 6a tracing identification code management module, 7 merchant terminals and 8 warehouses.
Detailed Description
Referring to fig. 1, the product sales tracing system in this embodiment is composed of a tracing identifier, a promoter 2, a promoter audience 3, a product buyer 4, a purchasing terminal 5, a product official website server 6, a merchant terminal 7 and a warehouse 8.
The tracing identification code is a character and/or a figure, which means that the tracing identification code can be a pure character, a figure or a character and a figure, the figure can be a two-dimensional code, and information such as a product official website and the like can be added into the two-dimensional code of the tracing identification code so as to be convenient for quickly finding the product official website. Two ways are used to generate the tracing identification code: one is that the merchant terminal 7 gives the promoter tracing identification code 11 to each promoter 2 through the product official network server 6 in a one-to-one correspondence manner, for example, the merchant terminal gives the tracing identification code 11 to advertisers, hundred-degree search engines, microblog macas, WeChat public numbers, live video anchors, physical stores, individuals and the like; the other is that when a product buyer 4 purchases the product, the product official website server 6 gives the buyer tracing identification code 12 to the product buyer 4 in a one-to-one correspondence manner; the promoter 2 and the product purchaser 4 are the holders of the traceability identification codes.
A tracing identification code management module 6a is arranged in a product official network server 6, the tracing identification code management module 6a compiles, issues, receives and identifies a tracing identification code, and records a tracing identification code relation chain and holder information of the tracing identification code, wherein the holder information comprises the name, fund account and communication mode of the holder.
The product sale tracing system operates according to the following flow:
step 1, a merchant terminal 7 gives a tracing identification code 11 to each promoter 2 in a one-to-one correspondence manner through a tracing identification code management module 6a in a product official website server 6.
Step 2, a promoter A in the promoter 2 transmits a promoter tracing identification code A1 held by the promoter A to a promoter audience 3 for product promotion; the product buyer B in the promoter audience 3 submits the obtained promoter tracing identification code A1 to the product official website server 6 through the terminal 5, and obtains the preference of purchasing the product according to the promoter tracing identification code A1 to complete the product purchase.
And purchasing a terminal such as a computer, a mobile phone, a PAD and other equipment. The merchant official network can directly submit the recommender tracing identification code 11, but electronic commerce platforms such as Taobao and Jingdong cannot directly submit the recommender tracing identification code 11, and manual input is needed to submit the recommender tracing identification code 11 to the merchant; the merchant can also set a special purchasing small program, such as a product purchasing small program in third-party software like WeChat, and the merchant official network is directly accessed through the small program, and the tracing identification code is submitted to the merchant official network in the modes of code scanning, picture input, character input and the like; the merchant can also develop a proprietary product sale APP for the purchase of consumers, and the tracing identification code is submitted to the official website of the merchant in ways such as direct code scanning of APP software and the like, so that the product purchase is realized.
And 3, uniquely assigning a traceability identification code B1 to the product buyer B1 by the traceability identification code management module 6a, and recording the holder information of the product buyer B as the holder of the traceability identification code B1.
And 4, the tracing identification code management module 6a identifies the buyer tracing identification code B1 and the promoter tracing identification code A1 as a father-son relationship, the buyer tracing identification code B1 is a son, and the promoter tracing identification code A1 is a father, so that a tracing identification code relationship chain is formed.
The establishment of the tracing identification code relation chain can trace where the customer comes, whether the customer watches the advertisement of an airport or a railway station, whether the customer watches a television advertisement or a broadcast advertisement, whether the customer watches a certain microblog or hundred-degree search, whether the customer watches a WeChat friend circle or a friend recommendation, and the like; the method and the system realize traceability of a sales link, the promotion effect and the income formed by each advertisement putting are clear at a glance, and a manufacturer can select a correct advertisement putting channel and accurately put the advertisements, so that the advertisement input-income ratio is optimized, and the targeted advertisement putting of an enterprise is achieved.
Meanwhile, malicious cheating of CPA, CPC and CPS popularization on the Internet, such as popularization extinct of hundred-degree bidding malicious click and cheating profit of automatically replacing Taobankler pid by a 360 browser are avoided. The tracing identification code is generated only in two ways, and CPA cheating induces registration or a self-registered geisha is not applicable; the establishment of the tracing identification code relation chain can not profit to achieve the aim of malicious clicking of the CPC as long as purchasing behaviors are not generated; the tracing identification code is submitted when the merchant official website product is purchased, and the product is not purchased through webpage skipping, so Cookie Stuffing cheating, Http hijacking and DSN hijacking of the CPS cannot be implemented; the vicious exercise of stealing the labor achievement of others through cheating is thoroughly restrained.
Step 5, paying a recommendation fee to a recommender on the tracing identification code relation chain by the tracing identification code management module 6 a; in this embodiment, the recommendation fee is paid to the product promoter a according to the promoter tracing identification code a1 submitted by the product buyer B, and the parent product promoter of the product promoter a and the parent product promoter of the parent can also pay the recommendation fee at the same time, and the payment of the recommendation fee can be set to be paid after the product is sold and after the return of goods is not due, so that the recommendation fee loss caused by the return of goods is prevented.
And 6, the merchant terminal 7 acquires product purchase information from the product official network server 6, and informs the warehouse 8 to deliver the goods to the product purchaser B, so that the product sale is completed.
Step 7, the product buyer B is converted into the promoter 2, and the buyer tracing identification code B1 is converted into the promoter tracing identification code 11.
The product buyer 4 is converted into the promoter 2, so that the invention has the internet propagation characteristic, can be profitable for better propaganda and promotion of enterprises in the internet era, can realize the separation of propaganda and promotion such as microblog, WeChat, Taobao, search, live broadcast and the like from physical sales, can still profit for the product promoter, and the promoter can obtain the results after working, changes from passive to active, so that all people can popularize and promote the enterprises, and can enjoy sharing the products with good effect and obtain the promotion benefits.
In this embodiment, when the warehouse 8 delivers goods to the product purchaser 4, the product production codes and the purchaser traceability identification codes 12 are associated in a one-to-one correspondence manner, and uploaded to the merchant terminal 7 and the traceability identification code management module 6a, and the product production codes and the purchaser traceability identification codes 12 associated in a one-to-one correspondence manner are used to verify whether the product is authentic or false, so as to realize product anti-counterfeiting.
The current product tracing is only limited to the product production and transportation links, the production link is not associated with a consumer to form a traceable relation, and counterfeiting can only depend on an anti-counterfeiting technology. The invention realizes the association between the product production code (with uniqueness) and the purchaser tracing identification code, realizes the traceability of the product from the production to the consumer, and forms one-to-one corresponding association between the product production code and the purchaser tracing identification code 12, so that counterfeit products can hide everywhere.
In this embodiment, the advertiser is regarded as the promoter 2, and the promoter is given the traceability identification codes 11 in a one-to-one correspondence to each advertiser, so as to count the sales brought by each advertiser, thereby guiding the direction of advertisement investment. The method comprises the steps that a merchant selects a plurality of types of advertisers to carry out a product promotion regional test in a certain region, then analyzes the advertiser with large sales volume, selects the advertiser with the largest sales volume brought by subway advertisers or television advertisements and the advertiser with the largest sales volume brought by the advertiser with the largest sales volume, selects the advertiser with the type capable of bringing the large sales volume to put in advertisements, carries out national accurate promotion, achieves targeted targeting, brings the maximized sales volume for the merchant, and meanwhile saves advertising expenses for the merchant and increases profits.
For the internet, the promotion effect and the profit formed by each advertisement putting are clear at a glance, a merchant can select a correct advertisement putting channel and accurately put the advertisements, the advertisement putting profit ratio is optimized, targeted advertisement putting of the merchant is achieved, malicious cheating of CPA, CPC and CPS promotion on the internet is avoided, such as promotion striking of hundred-degree bidding malicious clicking and cheating profit of 360-degree browser automatic replacement of Taobao pids. For example, a corresponding tracing identification code is generated by assigning a code to a search engine, a specific webpage display product and the tracing identification code assigned to the search engine are assigned to the search engine, when a person searches for a related entry of the product, the search engine can display the assigned tracing identification code, a product purchaser is clear from a background of the search engine or not, a product cannot be purchased by a malicious click, and the problem of the malicious click can be avoided. The CPS cheating means is that the tracing code is left alone and can not be cheated. The search engine with the tracing identification code can also collect advertising fees according to the quantity of the products which are guided to be purchased by the search engine, so that product merchants can be more facilitated to popularize and publicize the products, and malicious clicks are thoroughly avoided. The product can be publicized and promoted in modes of micro-blogger V, micro-letter public number large V and the like by assigning codes, the publicizing and promoting can be profitable, the separation of the publicizing and promoting such as micro-blogger, micro-letter, panning, search, live broadcast and the like from physical sales is realized, a product promoter can still profit, the promoter obtains the results of work, people do not need to worry about that the work of the product promoter is stolen by other people by technical means, all people can publicize for enterprise promotion by changing passive mode into active mode, the product with good effect is willing to be shared, and the promotion income can be obtained.
The holder of the tracing identification code in the embodiment is a product selling entity store, and zero-stock selling of the product selling entity store integrated online and offline is realized.
Referring to fig. 1, the product sale tracing system gives a promoter tracing identification code 11 to a brick-and-mortar store, and a promoter audience 3 and a product buyer 4 are customers of the brick-and-mortar store, which only needs to have samples and does not need to stock zero, thus, the physical store has no pressure on the fund of stocking, the physical store only needs to introduce promotion and promotion to customers of the store, when a customer wants to buy a product, the customer only needs to submit the tracing identification code of the physical store to the product official website server, after the customer can buy the product for payment, the product sale tracing system generates a new product buyer tracing identification code to the product buyer, the merchant terminal acquires product purchase information from the product official network server and informs the warehouse 8 of delivering the product to the product buyer, after the buyer signs for receipt and exceeds the period of unpruned return, for the completion of the product sale, the system pays the promotion and publicity fee to the physical store, thus completing one product sale. The zero-stock sales of the physical stores is implemented, and actually provides an online and offline sales fused o2o technical scheme. The method solves the pressure of the inventory and the stocking fund of the physical store, particularly the small store, and the pressure of the shop goods of the product manufacturer, and simultaneously solves the mutual credit problem between the manufacturer and the physical store, thereby realizing the win-win between the physical store and the product manufacturer.
The embodiment utilizes the tracing identification code relation chain to carry out big data analysis on the product sales tracing system, thereby revealing the product information propagation path.
The method can accurately describe the position from which a client comes in a sales link, and the tracing identification code relation chain records the product propagation path and the region path propagation of 1 st, 2 nd, … … th and N generation of a buyer. The propagation path, the regional distribution and the like of the micro-bopag V are revealed by analyzing the propagation path of the tracing identification code relation chain of the micro-bopag V, and the propagation force or the influence of the micro-bopag V is described by analyzing the big data. Big data analysis can also be carried out on a cable engine, a video anchor, a WeChat public account and the like.

Claims (5)

1. A product sale tracing system is characterized in that: the product sale tracing system is composed of a tracing identification code, a promoter (2), a promoter audience (3), a product buyer (4), a purchasing terminal (5), a product official network server (6), a merchant terminal (7) and a warehouse (8);
the tracing identification code is a character and/or a figure, and two ways are adopted to generate the tracing identification code: one is that a merchant terminal (7) gives each promoter (2) a tracing identification code (11) corresponding to each promoter one by one through a product official network server (6); the other is that when a product buyer (4) purchases a product, the product official website server (6) gives a buyer tracing identification code (12) to the product buyer (4) in a one-to-one correspondence way; the promoter (2) and the product buyer (4) are the holders of the tracing identification code;
a tracing identification code management module (6a) is arranged in the product official network server (6), the tracing identification code management module (6a) compiles, issues, receives and identifies a tracing identification code, and records a tracing identification code relation chain and holder information of the tracing identification code, wherein the holder information comprises the name, the fund account and the communication mode of the holder;
the product sale tracing system operates according to the following flow:
step 1, a merchant terminal (7) gives a tracing identification code (11) to each promoter (2) in a one-to-one correspondence manner through a tracing identification code management module (6a) in a product official website server (6);
step 2, the promoter A transmits the promoter tracing identification code A1 held by the promoter A to the promoter audience (3) for product promotion; a product buyer B in the promotion audience (3) submits the obtained promoter tracing identification code A1 to a product official website server (6) through a terminal (5), and obtains the preference of purchasing products according to the promoter tracing identification code A1 to complete product purchase;
step 3, the traceability identification code management module (6a) gives a product purchaser B a traceability identification code B1 uniquely, and records the holder information of the product purchaser B as the holder of the purchaser traceability identification code B1;
step 4, the tracing identification code management module (6a) identifies the buyer tracing identification code B1 and the promoter tracing identification code A1 as a father-child relationship, the buyer tracing identification code B1 is a child, and the promoter tracing identification code A1 is a father, so as to form the tracing identification code relationship chain;
step 5, paying a recommendation fee to a recommender on the tracing identification code relation chain by the tracing identification code management module (6 a);
step 6, the merchant terminal (7) acquires product purchase information from the product official network server (6), and informs the warehouse (8) to deliver goods to the product purchaser B to finish product sale;
step 7, the product buyer B is converted into the promoter (2), and the buyer tracing identification code B1 is converted into the promoter tracing identification code (11).
2. The product sales traceability system of claim 1, wherein: when the warehouse (8) delivers goods to the product purchaser (4), the product production codes and the purchaser tracing identification codes (12) are in one-to-one correspondence, and are uploaded to the merchant terminal (7) and the tracing identification code management module (6a), and the product production codes and the purchaser tracing identification codes (12) in one-to-one correspondence are utilized to verify whether the products are true or false, so that the product anti-counterfeiting is realized.
3. The product sales traceability system of claim 1, wherein: advertisers are regarded as recommenders (2), and the recommenders are given with tracing identification codes (11) in a one-to-one correspondence mode, so that the statistics of sales brought by different advertisers is realized, and the direction of advertisement investment is guided.
4. The product sales traceability system of claim 1, wherein: the holder of the tracing identification code is a product selling entity store, and zero-inventory selling of the product selling entity store integrated online and offline is achieved.
5. The product sales traceability system of claim 1, wherein: and carrying out big data analysis on the product sale tracing system by utilizing the tracing identification code relation chain so as to reveal a product information propagation path.
CN201810503270.2A 2018-05-23 2018-05-23 Product sale tracing system Expired - Fee Related CN108389063B (en)

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