JP2005303768A - Broadcasting method and broadcasting system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To increase the effect of an advertisement by selecting the advertisement for easily leading to purchase to the viewer of a program and the advertisement in the advertisement of broadcasting, where the viewer can transmit information to a broadcasting station, to perform the purchase by simple operation when the viewer tries to do purchasing, and to directly measure the effect of the advertisement. <P>SOLUTION: The viewer attaches a credit card to a broadcast reception terminal in the house of the viewer. The broadcast reception terminal transmits a card number to a broadcast server in the broadcasting station. At the broadcast server, the program and advertisement to be distributed are selected based on the information. When the viewer indicates his/her intention to do purchasing, a purchase screen is displayed and products are purchased by the credit card. The number of viewed advertisements and the result of the advertisement connected to the purchase are summarized each and are transmitted to a sponsor and a credit company. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a broadcasting method and a broadcasting system. In particular, by simplifying operations from advertisement viewing to purchasing, the possibility of purchasing inspired by advertisement is increased. By clarifying the relationship, the present invention relates to a broadcasting method and a broadcasting system that will benefit viewers, advertisers, and card credit sales companies, and will also benefit broadcasters.

  In broadcasting, by distributing advertisements along with programs, advertisers can increase product sales, broadcasters can earn advertising revenues, and program creators can generate program revenues based on advertising revenues. And, for viewers, it is possible to watch programs that are expensive to create at a low price, in many cases free of charge, and to help to acquire product knowledge. The mechanism to obtain is established.

  In this way, the effects of broadcast advertisements are widely recognized, but unidirectional broadcast advertisements that are not interactive do not necessarily lead to purchasing behavior, and it is necessary to send advertisements to a large number of viewers uniformly. There is a problem that you can not get. Furthermore, even if the viewer views it, the purchase behavior does not occur immediately. Therefore, it is necessary for the business owner to make it convenient for the viewer so as not to miss the purchase opportunity. For example, it is necessary to increase the effectiveness of broadcast advertisements in combination with contrivances such as preparing abundant stock in stores according to advertisements and providing dedicated order telephones, and the cost of this is never small is not.

  In many cases, the advertising rate paid by the advertiser as a price for the broadcast advertisement is based on the audience rating of the program before and after the broadcast advertisement is performed. Commercial broadcasting generally consists of a system that pays for the number of consumers who should have seen an advertisement based on the audience rating. On the other hand, the amount actually purchased by advertising is measured, In some cases, it would be desirable to have a mechanism that provides a way to pay for such results. However, since purchasing behavior does not occur immediately after viewing, it is difficult to associate broadcasting advertisements with purchasing, so it is not easy to provide a means for measuring such advertising effects. Therefore, as seen in the following Non-Patent Document 1, there has been a question about the audience rating supremacy itself.

  For the purpose of solving these problems and improving the advertising effect, the following Patent Document 1 includes an advertisement by the operation of the viewer in so-called interactive broadcasting in which information can also be sent from the viewer side. However, a technique for selecting whether to watch a program at a low viewing fee or to pay a reasonable price without an advertisement is disclosed.

  In Patent Document 1 and Patent Document 2 below, a record of viewing an advertisement is stored in a storage medium, and the advertisement viewing premise is discounted by means such as confirming this on a store terminal. Thus, a technology / business method or the like is disclosed in which the advertising effect is improved or the advertising effect is easily estimated by guiding the user to purchase behavior.

JP-A-11-155137

JP 2001-236443 A JP 2002-074138 A Asahi Shimbun Tokyo edition April 5, 2003 "News Inside, TV's" Suppression of audience rating "continues?"

  The method of Patent Document 1 is a system that attempts to meet the needs of the viewer by giving the viewer the option of paying a fee and adding a program advertisement.

  However, in the technique of adding advertisements by the selection of viewers in Patent Document 1, the number of advertisements that have been viewed can be aggregated, but the relationship between purchase behavior and advertisements has been difficult to understand. In addition, there is a concern that a viewer who has no economic margin is more likely to view a program with an advertisement, and may adversely affect the advertising effect.

  In addition, a means for holding the advertisement as shown in Patent Document 1 or Patent Document 2 in a memory card or E-coupon data and confirming it on a terminal of a specific store is a user. Must have a dedicated recording medium, and there is a problem with convenience, and this leads to the advertiser's profit without leading to popularization even if guided to purchasing behavior using discounts. May be damaged.

  As described above, the above-mentioned conventional technology does not solve the problem inherent in the advertisement by broadcasting that the advertisement must be uniformly transmitted to a very large number of viewers who do not lead to purchasing behavior. The relationship between the actual purchase amount and the broadcast advertisement, that is, the advertising effect is difficult to measure.

  The present invention has been made to solve the above-described problems. By selecting an advertisement that is likely to lead to purchase for a viewer of a program or advertisement, the effect of the advertisement is improved, and the viewer can purchase. In this case, it is possible to provide a broadcasting method that enables purchasing with a simple operation and that can directly measure the effect of the advertisement.

  The broadcast system of the present invention includes a broadcast server placed at a broadcast station and a broadcast receiving terminal placed at a viewer's house and receiving broadcasts from the broadcast server.

  The viewer inserts a credit card into the broadcast receiving terminal and transmits credit card credit information to the broadcast server.

  The broadcast server is composed of a content distribution server and a customer management server.

  The customer management server instructs the content distribution server to distribute programs and advertisements suitable for the viewer based on the credit card credit information transmitted. The content distribution server distributes the designated program or advertisement. This may be a program with an advertisement added, or may be either a program or an advertisement.

  When a viewer wants to purchase a product by looking at an advertisement, the purchase intention operation is transmitted to the broadcast server via the broadcast receiving terminal, and a purchase screen is displayed from the content distribution server. When the purchase operation is performed on the purchase screen, the customer management server accepts the purchase operation, inquires of the credit sales company, determines the purchase, and when the purchase is completed, the purchase distribution screen is displayed from the content distribution server.

  The customer management server totals the number of viewers of the advertisement and the number associated with the advertisement and purchase, and transmits to the credit sales company or the advertiser.

  According to the present invention, in a broadcast advertisement in which information can be transmitted from a viewer to a broadcasting station, the advertisement effect is obtained by selecting an advertisement that is likely to lead to purchase for a viewer of a program or advertisement. Thus, when a viewer intends to purchase, a broadcast method can be provided in which the purchase can be performed with a simple operation and the effect of the advertisement can be directly measured.

  Hereinafter, an embodiment according to the present invention will be described with reference to FIGS.

First, the configuration of a broadcasting system according to an embodiment of the present invention will be described using FIG.
FIG. 1 is a configuration diagram of a broadcasting system according to an embodiment of the present invention.

  In the broadcast system of the present invention, a broadcaster provides a broadcast server at a broadcast station, a broadcast receiving terminal at a viewer, and performs not only interactive broadcasting, that is, distribution of unilateral information from the broadcast station, It is premised on broadcasting that can transmit information to broadcasting stations.

  Further, it is assumed that the viewer has a credit key issued by a credit sales company or the like.

  As shown in FIG. 1, the broadcasting system of this embodiment is for viewing a broadcast provided by a broadcast station 101 and a broadcast network 104 at a broadcast receiver's house 102.

  A broadcast receiving terminal 111 and a television monitor 112 are placed in the broadcast receiver's house 102. The broadcast receiving terminal 111 has a function of receiving the broadcast 114 and displaying a program on the television monitor 112 and a function of transmitting terminal transmission data 115 to the broadcast station 101 side. The broadcast receiving terminal 111 may be referred to as a set-top box, for example, or may be incorporated as part of the functions of an HD recorder and a DVD recorder that record a television broadcast.

  In FIG. 1, the terminal transmission data 115 is described as being sent through the broadcast network 104 for convenience, but may be sent through a separate network or path. The broadcasting network 104 may be in any form such as wireless terrestrial broadcasting, satellite broadcasting, or wired cable TV. Furthermore, information may be transmitted / received via the Internet.

  The broadcasting station 101 is provided with a broadcasting server 107 that manages broadcasting. The broadcast server includes a content distribution server 106 that manages program distribution, and a customer management server 105 that manages communication with the recipient and manages customer information. The content distribution server 106 and the customer management server 105 may be separate server devices, or the functions of both may be implemented in one server device. The content distribution server 106 performs control for selecting content and delivering it to a predetermined broadcast receiving terminal. Content includes program content 108, advertising content 109, virtual store content 110, and other content related to broadcasting.

  The broadcast station 101 is provided with a customer management server 105, and broadcast receiving terminal issue data 115 is subjected to program / advertisement selection / addition control (described later) by the customer management server 105, and a content distribution server 118 as a content distribution instruction 118. An instruction is issued to 106. In addition, the customer management server 105 has a function of transmitting the card number 116 for the credit card to the credit sales company 103 and receiving the payment confirmation information 117.

  The broadcast receiving terminal 111 preferably has a function of a card reader reader that reads information recorded electrically or magnetically on a credit card. When the broadcast receiving terminal 111 does not have a card reader reader function, the card number 116 is input by a pointing device such as a keyboard and a mouse, or a remote controller for operating a television or a recorder for recording a broadcast. Can do.

  Further, if a method of externally connecting a credit card reader to the broadcast receiving terminal 111, installation of the broadcast receiving terminal at the viewer's house and start of program viewing by reading the credit card can be made separate. It is possible to deal with the acquisition of a credit card and the start of program viewing at a later date, increasing the flexibility of application. In addition, a broadcast receiving terminal that can read a credit card may be realized by applying a credit card reader and an adapter that realizes a bidirectional broadcast receiving function to a general-purpose computer.

  Furthermore, it would be convenient if the remote control for operating the recorder for recording television and broadcasts was read by the credit card because it was at the viewer.

Next, the procedure of the broadcasting method of this embodiment will be described with reference to FIGS.
FIG. 2 is a sequence diagram illustrating the procedure of the broadcasting method according to the first embodiment of the present invention.
FIG. 3 is a diagram illustrating an example of a purchase screen.
FIG. 4 is a diagram illustrating an example of a purchase completion screen.

  As shown in FIG. 2, the viewer 201 attaches the credit card 203 to the credit card reader of the broadcast receiving terminal 111 to read the card number information of the credit card. The card number information is usually an authentication number for performing credit sales.

  The broadcast receiving terminal 111 transmits the read card number 204 to the customer management server 105 in the broadcast station 101 via the broadcast network 104.

  The viewer 201 performs a program receiving operation 205 on the broadcast receiving terminal 111. In response to this, the broadcast receiving terminal 111 transmits a program reception request 206 to the customer management server 105 in the broadcast station 101.

  The customer management server 105 performs an operation 207 for selecting a predetermined advertisement from the information of the card number 204. This may be an implementation method of selecting a program to which a predetermined advertisement is added.

  When the customer management server 105 performs an operation 207 for selecting a predetermined advertisement from the information of the card number 204, the viewer 201 is usually charged with a credit card for a program that is paid or not permitted to be viewed. As a result, the program / advertisement can be distributed free of charge or at a low price under the condition that a predetermined advertisement is added. The advertisement is an advertisement for a product assuming payment with the card number 204.

  The advertisement can be selected from information of the card number 204 that has a high effect suitable for the viewer. For this selection, personal information held by the credit sales company can be used. For example, shopping history information, preferences and hobbies of card users based on questionnaires conducted by credit sales companies, user profiles such as age and occupation, payment ability, and contract types of cards such as premium cards and general cards It is.

  For example, when the user of the card with the card number 204 is a woman, interested in fashion, and purchases a lot of clothing from the past history, such a fashionable clothing advertisement is selected. I will.

  Further, as an advertisement added to the program, an advertisement by viewing with the program can be selected. For example, when the program is a TV drama, the advertisement of the original book, when the program is a concert of a singer, the singer's concert to be performed as an advertisement, when the program is a cooking program, the cooking materials used for the program .

  In the stage of selecting a program or advertisement, it is not always necessary to transmit the entire credit card number so that the cardholder can be identified. The part of the number that can identify the credit sales company, or in the case of a so-called collaboration card issued jointly by a specific business operator and the credit sales company, may be the part of the number that identifies this business operator. .

  If the card user is reluctant to transmit the card number 204, which is personal information, such an operation may be performed. This is because it is not always decided to purchase a product at this stage.

  In this case, personal information cannot be used, but a program or advertisement provided by the credit sales company or company can be selected and distributed from a number that can identify the credit sales company or a number that identifies the company. That is meaningful.

  The customer management server 105 transmits a program / advertisement distribution instruction 208 to the content distribution server 106 as a result of the operation 207 for selecting an advertisement.

  In response to this, the content distribution server 106 activates the program / advertisement distribution control 209-1 and distributes the broadcast program 210-1 and the advertisement 211-1 to the broadcast receiving terminal 111 at a predetermined timing. The content distribution server performs the advertisement viewing number addition process 212-1 every time the advertisement 211 is distributed. Then, the result is transmitted to the customer management server 105 (212-2).

  In the distributed advertisement, an operation for purchasing is displayed. For example, a purchase button is displayed in the corner of an advertisement, and it is operated with a mouse or the like, or how to operate a remote control is displayed. Further, as a contact information, a telephone number dedicated to the member of the credit card having the card number or an Internet address (URL) of a home page dedicated to the member of the card number may be displayed.

  When the viewer 201 sees the advertisement and makes a purchase intention, the purchase intention operation 213 is performed on the broadcast receiving terminal 111. When the purchase intention operation 213 is performed, the broadcast receiving terminal 111 issues a purchase screen request 214 to the customer management server 105.

  Upon receiving the purchase screen request 214, the customer management server 105 issues a purchase screen distribution instruction 215 to the content distribution server 106. Upon receiving the purchase screen distribution instruction 215, the content distribution server 106 distributes the purchase screen 216. For example, as shown in FIG. 3, the purchase screen 216 is a screen that includes a description of a product, confirmation of purchase intention, amount of money, and the like as contents. In the example of FIG. 3, an example of a screen for purchasing a concert ticket for a singer is shown.

  The viewer 201 performs a purchase decision making operation 217 on the broadcast receiving terminal 111 in order to notify the confirmation of purchase intention. In the case of FIG. 3, the confirmation button is clicked.

  The broadcast receiving terminal 111 that has received the purchase decision making operation 217 performs the purchase decision / card number transmission 218 to the customer management server 105. The customer management server 105 transmits a card number 219 for reference to the credit sales company.

  The credit sales company 103 performs credit judgment / settlement processing 220 and returns a settlement response 221 to the customer management server. The customer management server 105 executes the advertisement result addition process 222 and issues a purchase confirmation screen distribution instruction to the content distribution server 106. The content distribution server 106 distributes the purchase confirmation screen 224 and starts the program / advertisement distribution control 209-2 again to distribute the broadcast program 210-2 and the advertisement 211-2. The purchase establishment screen 224 is a screen as shown in FIG. 4. In this example, the purchase establishment screen 224 is a purchase establishment screen relating to the concert ticket of the singer of the purchase screen 216 of FIG. 3.

  By repeatedly performing the above with a large number of viewers, the customer management server 105 obtains the advertisement viewing number totaling result 228 that is the total of the results of delivering advertisements to the broadcast receiving terminal equipped with the credit card. The data is sent to the credit sales company (228-2) and the advertiser (228-1).

  Also, the customer management server 105 sends the advertisement result total result 229, which is the result of the viewer's purchase at the broadcast receiving terminal with a credit card, to the credit sales company (229-2) and the advertiser (229). -1).

Next, an outline of a data structure used in the broadcasting method of the present embodiment will be described with reference to FIGS.
FIG. 5 is a diagram conceptually showing a database managed by a broadcasting station.
FIG. 6 is a diagram showing a table associating a credit sales company with an advertisement.
FIG. 7 is a diagram showing a table associating a program with an advertisement.
FIG. 8 shows a list of advertisement candidates.

  As shown in FIG. 5, the broadcasting station has a database constructed of credit sales company data 401, advertisement data 402, and program data 403, which can be accessed from the customer management server 105.

  The credit sales company data 401 is keyed by the credit sales company number corresponding to the credit sales company name. The advertisement data 402 is keyed by the advertisement program corresponding to the advertisement name. The advertisement data 402 has a program number corresponding to the program name as a key.

  Then, as shown in FIG. 6, association is performed between the credit sales company number 501 corresponding to the credit sales company name in the credit sales company data 401 and the advertisement number 502 corresponding to the advertisement name in the advertisement data 402. It is.

  Further, as shown in FIG. 7, the association is made between the program number 503 corresponding to the program name in the program data 403 and the advertisement number 502 corresponding to the advertisement name in the advertisement data 402. .

  From these associations as shown in FIG. 6 and FIG. 7, for example, from the broadcast receiving terminal with the credit card of the credit sales company corresponding to the credit sales company number “001”, it corresponds to the program number “001”. When the customer management server recognizes that it has received an instruction to receive a special program, it retrieves an advertisement number included in both of them, and creates an advertisement candidate list as shown in FIG. That is, this is a list of advertisement numbers that can be added to the program. The customer management server 105 instructs the content distribution server 106 according to the advertisement candidate list, and the content distribution server 106 adds an advertisement to a predetermined screen position at a predetermined timing or an advertisement provided in advance during a program. Program / advertisement distribution control such as an instruction to insert and distribute an advertisement at the insertion timing is performed.

Next, a business model based on the broadcasting method of the present invention will be described with reference to FIGS.
9 to 12 are diagrams showing business models that can be realized by the present invention.

  In the business model I shown in FIG. 9, the viewer 201 indicates the intention of purchasing a product to the broadcaster 301, the product is delivered from the sales company 350, and the purchase of the product is settled via the credit sales company 103. It is a model.

  Between the broadcaster 301 and the viewer 201, program / advertisement distribution 302 and product purchase 303 are performed using a two-way broadcasting mechanism. That is, it can be performed by operating the purchase screen 216 described so far.

  When the advertiser 202 is different from the sales company 350, the advertiser 202 is an advertising agency that undertakes advertising, and the advertiser 202 has a sales company 305 with an advertising contract 340. The advertiser 202 may be the same business entity as the sales company 305.

  When the viewer 201 indicates the intention of purchasing the product 303 to the broadcaster 301, it is notified to the sales company 350 (330), and the product is delivered (331).

The credit card company 103 paid to the sales company 321 (321), and was deducted from the viewer's credit card account (320) and paid to the sales company. The advertiser 202 delivered the advertisement. The advertising expense 305 is paid to the broadcaster 301 as compensation.

  In addition, the credit sales company 103 pays the advertising fee 306 to the broadcaster for the number of advertisements viewed by the credit card corresponding to the credit sales company or the advertisement result. The advertisement of the credit sales company 103 is an advertisement using a credit card issued by the credit sales company 103 itself. The broadcaster 301 reports the advertisement result total result 228 to the advertiser (228-1) and the credit sales company (228-2). The advertisement result totaling result 228 may be used to pay the advertising cost as a result reward, or may be used as a judgment material for the advertiser 202 or the credit sales company 103 to continue the advertising contract with the broadcaster. Good.

  Here, the advertising cost 305 that the advertiser 202 pays to the broadcaster 301 is based on the number of views of the advertisement, and the advertising cost 306 that the credit sales company pays to the broadcaster 301 is the advertising cost associated with the purchase of the advertisement. Achievements can be used.

  The source of payment for advertising expenses 306 by the credit sales company is a settlement fee 307 from the sales company 350. Of course, when the credit sales company 103 pays the advertising cost 305 for advertising, the settlement fee 307 exceeds the advertising cost 305.

  This verification can be performed by estimating a settlement fee calculated based on information obtained from the advertisement result totaling result 228-2.

  The business model II shown in FIG. 10 is a model in which the credit sales company 103 concludes an advertising contract with a broadcaster for the purpose of improving its own settlement fee income.

  Purchase of goods, delivery of goods, and payment of payment are the same as in business model I.

  The credit sales company 103 provides a broadcast receiving terminal 308 according to a lease contract. The broadcast receiving terminal provision 308 may be free of charge, or a discount system may be provided depending on the monthly card payment fee.

  In this case, instead of providing the broadcast receiving terminal itself, a mechanism for attaching a credit card to the broadcast receiving terminal 111 such as providing software for reading an adapter or a credit card may be provided. The viewer 201 is free of charge or inexpensive on the condition that a predetermined advertisement is added on the assumption that a credit card is attached to a program that is usually paid or not allowed to be viewed. A program / advertisement delivery 302 may be received at a price. The credit sales company 103 pays the advertising expense 306 to the broadcaster 301 and receives the advertisement result total result 228-2. Based on the advertisement result totaling result 228-2 that is the result of the product purchase 303, the broadcast receiving terminal usage fee 309 is reduced or made free, thereby promoting the product purchase of the viewer 201 and increasing the product purchase record. It can be expected that a viewer who is expected to be a good customer will be guided so that the broadcast receiving terminal rental contract is continued for a longer time.

  In the business model III shown in FIG. 11, as described above, the purchase screen 216 provided by the broadcaster is not used, but in the case of product purchase, other means such as a store This model is used for transactions, telephone / postal orders, online shopping via the Internet, etc.

  The viewer 201 receives a program / advertisement distribution 302 from the broadcaster 301 at no cost or at a low price under the condition that a predetermined advertisement is added on the assumption that a credit card is attached. Can do.

  The advertiser 202 and the credit sales company 103 pay the advertising expense 305/315 to the broadcaster 301 and receive the advertisement viewer count total result 229. The source of the advertising expenses 315 of the credit sales company 103 is a settlement fee 307 from the sales company 350.

  The product purchase / payment 310 is performed in a normal commercial transaction as described above. Since the viewer 201 views a predetermined advertisement on the assumption that a credit card is attached, a specific credit card is used. It can be expected that sales of products will be promoted. Since an advertisement can be selectively distributed to a viewer who has a credit card and has a high possibility of purchasing, a higher advertising effect can be obtained as compared with the case where unidirectional and uniform broadcasting is used.

  The business model IV shown in FIG. 12 is a model in which a collaboration card is issued jointly by a specific business operator and a credit sales company, and the viewer 201 uses the collaboration card to purchase products. .

  Collaboration cards are often issued by large-scale retail stores such as supermarkets and department stores nationwide. In such a case, the model expects sales by the collaboration card.

  A collaboration card contract 314 is exchanged between the credit sales company 103 and the advertiser 202. Further, it is assumed that the advertiser 202, that is, the business owner who issues the collaboration card, also sells products.

  The viewer 201 is provided with a collaboration card 312. Under the condition that a predetermined advertisement is added on the assumption that the collaboration card is installed, the viewer 201 is free or at a low price. A program / advertisement distribution 302 can be received from the broadcaster 301. The advertiser 202 pays the advertising expense 305 to the broadcaster 301 and receives the advertisement viewer count total result 229-1. The product purchase / payment 310 is performed in a normal commercial transaction, but since the viewer 201 views a predetermined advertisement on the assumption that the collaboration card is attached, the sale of a specific product using the specific collaboration card is performed. It can be expected to be promoted.

  Compared to the case of using a unidirectional and uniform broadcast since the advertisement can be selectively distributed to a viewer who has a collaboration card originally issued by the advertiser 202 and is likely to purchase the product handled by the advertiser 202. , High advertising effect can be obtained.

  In the model of FIG. 12, as in the business model III, the viewer 201 directly performs product purchase / payment 310 and product delivery 312 without going through the broadcaster 301. Via the purchase screen 216, the purchase intention of the product may be transmitted.

  As described above, by implementing the present invention, the effect of advertising to viewers who accept viewing of advertisements is improved compared to the case where a broadcasting station distributes a program on the basis of viewing fee income alone. Because the advertisement leads to an increase in sales of the product, an increase in revenue can be expected. If this is reflected as a reduction in the program viewing fee, it will also benefit the viewer. Further, the advertisement effect can be improved by distributing the advertisement to a viewer who has a credit card issued and has an economic margin and consumption preference. In addition, advertisements are made on the assumption that a credit card, which is a payment method, is installed in the broadcast receiving terminal, and purchase / settlement can be performed by a series of operations. Purchasing is completed with simple operation. This leads to the interests of the viewer in terms of ease of operation and to the advertisers in terms of an increase in sales.

  Also, compared to the way that ads are distributed uniformly to a large number of viewers who do not lead to purchasing behavior, the ratio of product sales to the amount of ads delivered, that is, the advertising effect, This will benefit the advertiser. As mentioned above, we accept viewing advertisements as a viewer's choice, so there was a great concern when broadcasting the advertisements uniformly. There is also an effect that the fear that it may be reduced. Furthermore, since a credit sales company can selectively distribute advertisements to viewers who can expect to pay with their own credit card, efficient advertising activities can be performed.

  Advertisers, credit sales companies, and broadcasting stations can accurately know the results of advertisements, making it possible to calculate advertising costs more rationally than calculating advertising costs based on uniform broadcasting and audience rating surveys. Become.

It is a block diagram of the broadcast system which concerns on one Embodiment of this invention. It is a sequence diagram explaining the procedure of the broadcasting method which concerns on 1st embodiment of this invention. It is a figure which shows an example of a purchase screen. It is a figure which shows an example of a purchase completion screen. It is the figure which showed notionally the database managed by a broadcasting station. It is the figure which showed the table which associates a credit sales company and an advertisement. It is the figure which showed the table which associates a program and an advertisement. It is the figure which showed the list | wrist which becomes an advertisement candidate. It is the figure which showed business model I. It is the figure which showed business model II. It is the figure which showed business model III. It is the figure which showed business model IV.

Explanation of symbols

106 Content distribution server 105 Customer management server 107 Broadcast server 111 Broadcast receiving terminal.

Claims (14)

In a broadcast system having a broadcast server and a broadcast receiving terminal that receives a broadcast from the broadcast server,
Inputting information of a credit sales authentication number into the broadcast receiving terminal;
Transmitting information of the authentication number from the broadcast receiving terminal to the broadcast server;
The broadcast server selecting a program and / or an advertisement based on the transmitted authentication number information;
Delivering the selected program and / or advertisement to the broadcast receiving terminal. In the step of delivering the selected program and advertisement, or any one thereof to the broadcast receiving terminal,
2. The broadcasting method according to claim 1, wherein, when a program and an advertisement are distributed, the advertisement is added based on the transmitted authentication number information. In the step in which the broadcast server selects a program and / or an advertisement based on the transmitted authentication number information,
The broadcasting method according to claim 1, wherein the broadcasting is performed based on a purchase history of a buyer having the credit sales authentication number. The distributed program or advertisement includes a display for confirming a purchase intention of a product related to the program or advertisement,
A step of transmitting a purchase intention from the broadcast receiving terminal to the broadcast server;
2. The broadcasting method according to claim 1, further comprising a step of transmitting a purchase screen for performing purchase based on the credit sales authentication number from the broadcast server to a broadcast receiving terminal.   2. The broadcasting method according to claim 1, wherein a telephone number or an Internet address for a buyer to contact is displayed on the distributed program or advertisement based on the credit sales authentication number.   5. The broadcasting method according to claim 4, further comprising the step of obtaining the number of opportunities for distributing a program or an advertisement and the number of opportunities for purchasing on the purchase screen, and calculating an advertisement effect based on the number of opportunities. In a broadcast system having a broadcast server placed in a broadcast station and a broadcast receiving terminal that receives broadcasts from the broadcast server,
The broadcast receiving terminal is
Means for entering the credit sales authorization number information;
Means for transmitting information of the authentication number from the broadcast receiving terminal to the broadcast server;
The broadcast server is
Means for selecting a program and / or an advertisement based on the transmitted authentication number information;
A broadcast system comprising means for distributing a selected program and / or advertisement to the broadcast receiving terminal. In a broadcast system having a broadcast server placed in a broadcast station and a broadcast receiving terminal that receives broadcasts from the broadcast server,
The broadcast receiving terminal is
Means for entering the credit sales authorization number information;
Means for transmitting information of the authentication number from the broadcast receiving terminal to the broadcast server;
The broadcast server is
A content distribution server;
It consists of a customer management server,
The customer management server has means for selecting a program and / or an advertisement based on the transmitted credit sales authentication number and instructing the content distribution server;
The content distribution server has means for distributing a program and / or an advertisement based on an instruction from the customer management server. Further, the customer management server receives a purchase intention from the broadcast receiving terminal;
Means for instructing the content distribution server to distribute a purchase screen;
When purchased on the purchase screen, it determines whether or not to sell by credit based on the credit sales authorization number, or has a means for inquiring the outside,
The broadcast distribution server is
Based on instructions from the customer management server, means for delivering the purchase screen to the broadcast receiving terminal;
9. The broadcasting system according to claim 8, further comprising means for distributing a purchase confirmation screen to the broadcast receiving terminal when the purchase screen is purchased. Further, the customer management server includes means for receiving the advertisement viewing number from the content distribution server;
9. The broadcasting system according to claim 8, further comprising means for counting the number of advertisement views and means for transmitting the number of advertisement views to the outside. In addition, the customer management server, the number purchased by the purchase screen,
Means for counting the number of purchases made on the purchase screen;
The broadcasting system according to claim 9, further comprising means for transmitting the number of purchases made on the purchase screen to the outside. In a broadcast receiving terminal that receives a program or advertisement broadcast from a broadcast server,
Means for entering the credit sales authorization number information;
Means for transmitting information of the authentication number from the broadcast receiving terminal to the broadcast server;
A broadcast receiving terminal, comprising: means for transmitting a purchase intention of a product related to the program or advertisement to the broadcast server. The means for inputting the information of the credit sales authentication number is:
13. The broadcast receiving terminal according to claim 12, wherein the broadcast receiving terminal is means for reading information on a credit card, or a keyboard or a pointing device. Purchasing screen that allows you to make purchases based on the credit sales authorization number information,
13. The broadcast receiving terminal according to claim 12, wherein a purchase confirmation screen is displayed when a purchase is made on the purchase screen.

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