KR20070044413A - Electronic commerce system and electronic commerce method by using cost for watching advertisement and chatting - Google Patents

Abstract

The present invention provides a system and an e-commerce method for performing an e-commerce using a price for advertisement viewing and chatting, comprising: a plurality of buyer terminals, operators' terminals, and operator servers connected through a network, the operator server A member information database that stores the member information and the buyer's point score, an advertisement content of the operator, an advertisement registration database storing the viewing result information of the advertisement content and the operator's point score, and an advertisement content selected by the buyer, and the buyer views the advertisement Is completed, the advertisement viewing result information is inputted, the advertisement brokerage server which transmits and controls the contracted point score information and the advertisement viewing result information to the buyer and the business, respectively, a database in which the goods or services are registered so that the buyer can shop online And It is an e-commerce system including a shopping web server for the provision of products or services that can be paid by a point score, and by using such a system, it is possible to improve the advertising effect on the operator side and to purchase economic products or services on the buyer side. It is a method of creating online e-commerce.

 ECommerce, advertising, points, database, network, online

Description

Electronic Commerce System And Electronic Commerce Method By Using Cost For Watching Advertisement And Chatting}

1 is a view schematically showing a configuration according to an embodiment of the present invention.

2 and 3 is a diagram schematically showing the detailed configuration of the operator server of the configuration according to an embodiment of the present invention.

4 is a diagram illustrating an operation process of an electronic commerce system including a purchaser terminal, an operator terminal, an operator server, and the like according to an embodiment of the present invention.

5 is a flowchart illustrating a process in which an advertisement mediation server of an operator server processes an advertisement and a price thereof according to an embodiment of the present invention.

FIG. 6 is a flowchart illustrating a process in which an advertisement mediation server of an operator server processes advertisements / researches and payments through e-mail according to an embodiment of the present invention.

7 is a flowchart illustrating a process of processing a point score through a chat by the chat web server of the operator server according to an embodiment of the present invention.

8 is a flowchart illustrating a process of processing a point score by a UCC web server of an operator server according to an embodiment of the present invention.

9 is a flow chart showing a point earning method and a purchase process using the same according to the gender of the buyer according to an embodiment of the present invention.

10 is a view schematically showing the overall configuration according to an embodiment of the present invention.

{Description of symbols for main parts of the drawing}

100: operator server 110410: buyer terminal

120, 420: operator terminal 130: product delivery company / service provider

140: third party website server

200,300,400: Ad mediation server 201,301,401: Shopping web server

202,302,402: Chat Web Server 203,303: Database

304,404: Email Advertising / Research Web Server

305,405: Email Research Request Server

306: Affiliate Epsite Shared Server

307,407: UCC Web Server

The present invention is a system and an e-commerce method for performing an e-commerce using a price for watching advertisements and chats, and more specifically, the advertisement viewing of operators in performing online e-commerce using a point score as a payment method. The present invention relates to a method of earning points in exchange for earning points in exchange for viewing advertisements or research with a chat and a system for performing the same.

In the present invention, a new concept of advertising techniques can be introduced to maximize the advertising effect to the business owners and buyers of goods or services to incentivize the purchase to purchase products or receive services at free or discounted prices To provide.

In the marketing of goods or services, advertising has the function of providing information as well as propaganda to facilitate the purchase of goods or services.

As the advertiser of the product or service, the advertiser requests a professional advertisement producer to advertise his or her product or service, and the produced advertisement is delivered to the end consumer through the mass media.

In general, the advertising media are mainly media, that is, TV and radio. However, with the expansion of the base of the Internet, the media has been expanded to the online delivery system.

The development of such media has improved some of the time and cost constraints of mass media advertising and strengthened not only the propaganda function of its products but also the ability to deliver more accurate product information to end consumers.

However, the use of online media does not lead to a direct reduction in the purchase price of consumers who are the final consumers of advertising costs. It is difficult to expect the effect of advertising because there are many problems in selecting only advertisements and recognizing the contents or information of the detailed product service.

For example, in the case of an advertisement through an online general portal site, the advertising fee paid by the advertiser is mostly used to maintain all contents for operating the site, ie, e-mail, UCC, and mini homepage. Since direct costs for production are so low that it is difficult to expect high-quality advertising, advertisers have a double cost burden to find a separate ad producer to provide information and propaganda for their products or services.

In addition, even though it is actually advertised through a general portal site, it is very rare that the advertisements are purchased by the actual buyers from a myriad of advertisement posts, and thus the purchase of the goods is difficult.

An object of the present invention is to solve the above problems of the conventional advertising system in online advertising, the information of goods or services is accurately delivered to the consumer, the actual advertising fee directly to the production cost for the advertising itself It is to provide a system and method of electronic commerce that inputs and ultimately induces consumer viewing to increase product sales.

Another object of the present invention is to provide an economical advertising technique that introduces the concept of paying the advertisement fee for the amount of the advertisement by paying by earning a point score for the price of watching the advertisement to the buyer of the product or service. To provide an e-commerce method.

Another object of the present invention is to secure a point score for viewing advertisements to buyers, through discounts and free provision of linked shopping mall products using the points, and to reduce the advertising cost burden as a final consumer by reducing advertising production costs. It is to build a smooth e-commerce system by incentivizing purchase.

In order to achieve the above object, the electronic commerce system of the present invention includes an operator server coupled with a plurality of buyer terminals and at least one operator terminal through a network capable of two-way communication.

In the present invention, the operator server is composed of a database that stores a variety of information, advertising mediation server, shopping web server.

In the present invention, the operator server may further include a third-party website server for connecting the chat web server and the third-party website.

The electronic commerce system of the present invention is connected to an off-line delivery company for internet shopping, and is connected to a product delivery company or a service provider through the network.

In the present invention, the database is composed of databases that store a variety of information, regardless of the name, in particular, a member information database for storing the member information input from the buyer terminal and the point score of the buyer, from the operator terminal An advertisement registration database for storing the advertisement contents of the operator, viewing result information of the advertisement contents, and point scores of the operators, a product service registration database for storing information on sales products or services of the operators inputted from the operator terminal, etc. It can be configured as.

In the present invention, the advertisement mediation server receives the selection information of the advertisement content of the advertisement registration database from the buyer terminal, outputs the selected advertisement content, receives the advertisement viewing result information from the buyer terminal, and points a contract point according to the advertisement content. Information is stored in the member information database, and the advertisement viewing result information is stored in the advertisement registration database.

In order to perform the above functions, the advertisement mediation server generates a log file according to a logon signal from a purchaser terminal or a business terminal, registers the advertisement content of the advertisement registration database, and receives the advertisement content received from the purchaser terminal. Receives a selection signal and outputs the corresponding advertisement content separately, and the advertisement distribution management system for generating and outputting the viewing result information of the advertisement content, and after assigning a point score according to the registration signal of the advertising content of the operator, It may include a point management and payment settlement system for accumulating the point score of the buyer, reduce the number of points of the operator by the corresponding point score, and manages the payment of goods or services on the network.

The system of the advertisement mediation server requests the viewing or research response of the advertising content through the buyer's e-mail so that the system can be operated even in the viewing or research of the advertising content through the e-mail, and receives the viewing result or the research response result of the advertising content. Registered e-mail advertising / research management system may be further included.

In such a case, the point management and payment settlement system may further add a function of assigning and managing a contracted point score according to a reply signal for viewing advertisement content through e-mail or a response signal for research.

In the present invention, the log file of the buyer generated by the log generation system is composed of the advertisement history watched by the buyer, the product or service history purchased, the current point score of the buyer, the activity history of the website of the third party in which the buyer is active Can be.

In addition, the log file of the operator may be composed of the registered advertisement details of the operator, the registered product or service details of the operator, the purchased product or service details, the payable point score of the operator, and the details of the advertisement viewing information.

The shopping web server constituting the operator server in the present invention includes information on goods or services in a web form for each category, and corresponds to a response signal and a payment signal according to the goods or service information request signal from the buyer terminal. A response signal may be generated, and a processing signal for providing the paid product or service may be generated to an associated product delivery company or service provider.

In the present invention, the advertising content is an image file or a text file, the content of which may include content such as entertainment, information, education, culture, economy, current affairs and the like, and will not be limited to a specific field.

In the present invention, the viewing result information of the advertisement content may be configured by providing whether or not the completion of viewing the advertisement content, the number of times of access, the gender distribution details of the advertisement viewer, the distribution by age, the distribution by region.

In addition, in performing the online shopping in the present invention, the payment of goods or services may be a payment of only point scores or a combination of point scores and finance traded on the network.

The point score of the buyer refers to a price corresponding to the purchaser's viewing of the advertisement, and is not necessarily limited to the point score, and may be any payment method or means used on other forms of online.

The point score of the buyer is that the contract point score which is subtracted from the operator's point score is accumulated after the viewing completion signal of the advertisement content is transmitted from the buyer terminal.

The calculation method and payment method of the point score may be agreed in advance and may be changed.

The point score of the operator refers to a score for the advertisement fee corresponding to the advertisement registered by the operator in order to display his or her advertisement. Likewise, the point score is not necessarily limited to the point score and is used for other forms of online payment. Is possible.

The operator's point score may be pre-arranged by the operator and the operator in response to the advertisement fee of the advertisement content, and the calculation method and the payment method may be changed.

The payment signal received from the shopping web server may be an input signal according to a buyer's point score, or an input signal in which a buyer's point score and a financial settlement signal traded on a network are combined. Therefore, when the accumulated point score corresponds to the price of a specific product or service, the purchaser may purchase and pay only by using the point score, and may also perform online financial settlement at a discounted price by the corresponding point score.

The e-commerce system according to an embodiment of the present invention for achieving the above object registers a chat web server or user created contents (UCC) for earning and managing point scores by chat in addition to the configuration of the operator server. Or you can further configure the UCC server to earn and manage the point score when registering and watching banner advertising content. The chat web server and the UCC server may be further configured together or may be separately configured separately.

The chat web server receives the input chat request signal from the purchaser terminal, checks the gender from the member information database, and subtracts the point score if the buyer is a male and adds the point score if the female is a male according to the chat method. According to the interlocking point score management unit, a chat control unit for the buyers connected through the buyer terminal to chat, a pop-up window management unit for transmitting and displaying a pop-up window to the buyer terminal, and the authentication number transmitted and received from the buyer terminal It may include a real name authentication unit for authenticating the real name of the buyer.

The chat method may be a real-time chat method or a message delivery method, but this is not necessarily the case, and a person skilled in the art may know the known chat method.

In the present invention, the point score of the male buyer is received from the chat control unit for the duration of the real-time conversation with the woman or the reply received information on the message delivered to the woman points received by subtracted from the points accumulated points score The point score of the female buyer is a point that receives the reply information about the duration of the real-time conversation with the male or the message received from the male from the chat controller and adds the contracted point score to the already established point score. Is the score.

In the present invention, the user created contents (UCC) server approves the registration of the UCC input from the purchaser terminal and stores it in the UCC database, and approves the registration of the banner advertisement content input from the user terminal. When receiving the registration request signal of the UCC or the watching completion signal of the UCC or banner advertisement from the database management unit and the buyer terminal stored in the may include a point score management unit for adding a commitment point score.

In the present invention, the mediation server, chat web server and UCC server can be configured together in the operator server, the advertisement of the viewer in the purchaser terminal and the calculation and management of the point scores linked thereto, chat by chat pop-up window and this The calculation and management of linked point scores can be driven concurrently or disparately. In addition, the calculation and management of the point score associated with viewing and advertisement of the advertisement in the purchaser terminal, and the calculation and management of the contract point score associated with the registration of UCC, viewing of registered UCC, and viewing of registered banner advertisement contents. Can be driven concurrently or isochronously. This may be driven simultaneously or with the calculation and management of the point score associated with the chat.

The operator server in the electronic commerce system according to an embodiment of the present invention for achieving the above object may further include a content database in which the entertainment and educational content is stored as an image file or a text file. The content is not necessarily limited to entertainment and education, and includes content in various fields such as current affairs, society, economy, culture, and history, and is not limited to a file storage method.

It may also include a content providing server that includes a system for providing the content to the buyer.

The content providing server checks the payment signal using the point score input from the buyer terminal, and then detects whether or not including at least one of a specific code, a specific string from the input information of the buyer terminal, and the detected It may include a transmission unit for extracting a content corresponding to at least one of a specific code, a specific character string from the content database to transmit to the buyer terminal.

The provision of the content may be provided immediately by the buyer using his / her accumulated point score, and may also be provided through a general online financial settlement.

The operator server in the present invention may be driven in conjunction with a website of a third party by a predetermined contract.

When interoperating with a website server of a third party, the operator server may further include a member information sharing database that may store the common information when the member information input from the purchaser terminal of the present invention and the affiliated third party member information are common. Can be.

In addition, a third party website including a system for operating a payment system using a point score for providing a product or a service by interworking with an affiliated third party website server after confirming that the member is a common member in the member information sharing database. It will include additional servers.

The electronic commerce method of the present invention for achieving the above object is a member authentication confirmation and the operator server from the buyer terminal through a plurality of buyer terminal, at least one operator terminal, and an operator server connected to a network capable of two-way communication Accessing, selecting and viewing the advertisement content registered from the operator terminal or the advertisement content received through the e-mail, and generating advertisement content viewing result information; receiving and transmitting the advertisement content viewing result information to the operator; And granting the committed point score to the buyer, and paying for the purchase of the goods or services online using the assigned point score.

The viewing result information of the advertisement content and the advertisement content is as described above.

E-commerce method according to another embodiment of the present invention for achieving the above object is registered from the operator terminal in place of the step of viewing the advertising content and the generation of viewing result information after the step of confirming the member authentication and access to the operator server The method may include selecting a research questionnaire received through the research questionnaire or an e-mail, generating an answer, receiving the answer to the research questionnaire, transmitting the answer to a business operator, and granting a contracted point score to the buyer. .

In addition, the point score given to the buyer in the present invention may be given in addition to the price of the advertisement viewing and the research questionnaire response, the price of the chatting process, the registration and viewing process of the UCC, or the viewing of the banner advertisement content.

The method of calculating the point score according to the chat method is as described above.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings. In adding reference numerals to the components of the following drawings, the same components, even if shown on the other drawings to have the same reference numerals as possible, but it is determined that it may unnecessarily obscure the subject matter of the present invention Detailed descriptions of well-known functions and configurations will be omitted.

1 is a configuration diagram schematically showing a configuration according to an embodiment of the present invention.

Referring to FIG. 1, an operator server 100, a purchaser terminal 110, an operator terminal 120, a terminal 130 of a product delivery company or a service provider, and a third-party website server 140 may be connected to a network capable of two-way communication. You can see that it is connected.

Buyer in the present invention may be defined as any consumer having a potential purchasing power for a product or service as an unspecified number of masses.

In addition, a business operator may be said to be a potential advertiser as a company that generates profits in the process of producing, selling, or distributing a product or service.

The product delivery company or service provider may be an off-line company directly operated by the service provider, but may not necessarily be an off-line company linked by the operator in operating his shopping web server.

The third party website refers to a website in which the third party and the operator are affiliated by a contract in advance so that the third party website may be linked with the operator server to share various services. The type of service provided by the third party website is not limited.

The overall e-commerce system of the present invention operating with reference to FIG. 1, which is a schematic diagram according to an embodiment of the present invention, is shown schematically in FIG.

Referring to FIG. 10, the operator registers his advertisement after accessing the operator server through his terminal to authenticate the operator membership.

Although not shown in detail in FIG. 10, the advertisement fee according to the posting of the advertisement of the operator is paid to the operator with a contracted point score.

The advertisement mediation server of the operator server extracts advertisements selected by the buyer from among registered advertisements of the operator and transmits the advertisements to be viewed through the buyer terminal. The buyer is a buyer who has already registered with the operator server as a general member of the buyer.

When the buyer terminal transmits information indicating that the viewing of the advertisement is completed or recorded the advertisement viewing result, the buyer points the contracted point score and provides the advertisement viewing result to the operator of the advertisement. The point score given to the buyer is given by subtracting from the point score of the operator already paid for the advertisement fee.

The purchaser may purchase a product or a service through a shopping web server operated by the operator server in a form of discounting all or part of the accumulated points.

The shopping mall operated by the operator may be a product or service that is produced, distributed, or handled by the registered operator, but is not necessarily limited thereto and may be another on- and off-line business owner who does not register to request advertisement viewing.

After the purchaser registers a product or service with the shopping web server of the operator server, the purchaser purchases it and the product delivery provider or service provider provides it to the buyer offline.

After purchasing a product or service using the point score, the corresponding point score is converted to the corresponding amount and charged to the operator.

If the buyer is a female, at the same time in earning the point score can raise the point score through chat.

That is, in the case of a female buyer, by participating in a chat through the chat web server, the corresponding points according to the chat access time can be calculated and accumulated.

The point score may be added as a cumulative point in proportion to the real time duration of the chat, and the corresponding point score may be added by generating and sending a reception signal indicating that the male has read a message.

The chat is used in the manner of use, not the accumulation of point scores, if the male buyer.

In other words, if a male buyer, the point score that is proportional to the real time duration after the establishment of the chat can be deducted from his point score, and if a message is sent, the corresponding point score will be deducted even if a woman sends a receiving signal for reading. Can be.

In addition, the use of the point score of the buyer can be made by connecting to a content providing server of an operator server that can use various contents.

The content is not limited to the content or the service for providing the content.

In addition, the purchase of the point score of the purchaser may be a commitment point score even if the user-created content (UCC) registered in the UCC registration database through the UCC server.

Buyers can earn contract points even when they watch UCC registered by other buyers, or when the operator watches the banner advertisement contents registered in the banner advertisement registration database and inputs a completion signal to the UCC server.

2 and 3 are diagrams showing the system configuration of the operator server of the configuration according to an embodiment of the present invention.

Referring to FIG. 2, the operator server 100 connected to a network environment includes an advertisement mediation server 200, a shopping web server 201, a chat web server 202, and a database 203.

In particular, the advertisement mediation server 200 includes a log generation system 211, an advertisement distribution and management system 212, and a payment settlement and point management system 213.

Log generation system 211 is already registered as a member to build the member information in the database stored buyers and operators to generate and send a log on signal from their terminal to generate their log files.

The buyer's log file contains the details of the advertisements watched by the buyer, the product or service purchased, the score of the buyer's current points, the contents of the contents purchased and viewed or used by the buyer, and the activity of the website of the third party in which the buyer is active. And so on.

The operator's log file contains the operator's registered advertisement history, the registered product or service history of the operator, the purchased product or service history, the payable point score of the operator received from the operator in return for the advertising fee of the advertisement, and the details of the information viewed on the advertisement. And so on.

The advertisement distribution and management system 212 receives the information signal of the selected advertisement content from the buyer terminal, extracts the corresponding advertisement, sends it to the buyer terminal, and receives the advertisement advertisement completion signal and the viewing result information after the purchaser's viewing is completed. Participate in paying the committed points to the buyer and sending information about the results of the advertisement viewing to the business owner.

The payment settlement and point management system 213 is involved in the business of processing the payment for the purchase of goods or services using the point or subtracting the corresponding cost by the point score, and the rest is processed as a general online financial settlement.

After subtracting the point score has a control function for calculating the remaining point score.

The electronic commerce system according to an embodiment of the present invention according to FIG. 2 includes a member information database 231, an advertisement registration database 232, a product service registration database 233, an entertainment content database 234, etc. as a database 203. This may be included.

The member information database 231 is classified by buyers or businesses and stores personal information such as names, names, addresses, and genders, business details, and other information, and there are no restrictions on the contents of the information.

The advertisement registration database 232 stores advertisement contents registered by a business operator, and includes information on viewing results after purchasers view advertisements, and information such as contract point points for advertisement fees corresponding to the advertisements of the businesses. It may be.

The advertising content may be produced by the operator commissioned by the external advertising agency or may be content produced by the operator of the electronic commerce system of the present invention.

In the case of the content produced by the operator of the electronic commerce system of the present invention, the corresponding advertising fee can be used directly to produce the advertisement, thereby reducing the advertisement production cost.

In addition, since the choice of viewing the advertisement is whether or not the preference of the individual buyer, the buyer is made as a viewer to obtain a point score, so that the advertisement can be recognized regardless of the quality of the advertisement.

The product service registration database 233 records information on the contents of various goods or services to be registered in the shopping mall operated by the shopping web server 201 of the operator server.

These goods and services may be goods or services produced or provided by the service providers themselves, or may be general goods or services of other operators not related to watching advertisements.

Entertainment content database 234 stores these provided content when the content is provided by an operator server.

Although the term is limited to content for entertainment, it is illustrative and is not necessarily limited to entertainment, but content for all areas of content.

Referring to FIG. 3, an electronic commerce system according to another exemplary embodiment of the present invention may include an advertisement mediation server 300, a shopping web server 301, a chat web server 302, and an electronic device in an operator server 100 connected to a network environment. It consists of a mail advertisement / research web server 304, an email advertisement / research request server 305, an affiliate web site sharing server 306, a user-generated content (UCC) web server 307, and a database 303. .

The advertisement mediation server 300, the shopping web server 301, the chat web server 302, the user-generated content (UCC) web server 307 is the same as described above, the email advertising / research request server 305 ) Receives the advertisement or research query information for the e-mail transmitted from the operator terminal and delivers the advertisement or the research query to the e-mail of the buyers stored in the buyer member information database.

As described above, the point score is given in return for watching the advertisement through the e-mail or in response to the research.

When the e-mail advertisement / research web server 304 receives the advertisement through the e-mail, the buyer receives the viewing completion signal, receives the viewing result information, and gives the corresponding contract point score to the buyer. It serves to deliver the viewing result information.

The affiliated web site sharing server 306 is a server for establishing a connection with a website of a third party that has agreed to use mutual sites between members.

The purchaser using the present invention through the operator server of the present invention can obtain various information or provide various services at affiliated third-party sites using their accumulated points, and the payment method uses their accumulated point scores. will be.

As a consumer, it is more economical to use a different site or purchase goods or services from another site with a accumulated point score on one site.

Furthermore, due to these economic reasons, it is expected to try to watch advertisements more in order to accumulate more points, which in turn leads to a chain of results that maximizes the effect of advertisements.

The database 303 of the electronic commerce system according to the configuration shown in the embodiment of FIG. 3 is in addition to the member information database 331, the advertisement registration database 332, the product service registration database 333, and the entertainment content database 334. Affiliate website sharing member information database 335 and email advertisement / research information database 336, UCC registration database 337, banner advertisement registration database 338, and the like.

The affiliated website sharing member information database 335 is a space in which the member of the affiliated company's site and the member using the electronic commerce system of the present invention are the same and store the member's information separately as a common member.

The e-mail advertisement / research information database 336 stores advertisement contents and research questionnaires sent or sent to the purchaser's personal e-mail, or results returned in response to the research questionnaire.

The UCC registration database 337 and the banner advertisement registration database 338 are linked with the UCC web server 307, and the UCC web server approves the registration request of the UCC input from the purchaser terminal or the banner advertisement contents input from the user terminal. If you approve the application for registration, each registered content is stored.

4 is a flowchart illustrating an operation of an electronic commerce system including a buyer terminal, an operator terminal, an operator server, and the like according to an embodiment of the present invention.

First, the operator server 100, a plurality of buyer terminals 410, and at least one operator terminal 420 are connected through a network.

Various information such as personal information inputted for membership in the plurality of purchaser terminals 410 is registered and stored in the member information database 431.

Member registration information of the operator input through at least one operator terminal 420 may also be registered and stored in the member information database 431 to be integrated and managed.

In addition, through the operator terminal 420, the operators may input the advertisement content itself to register in the advertisement registration database 432 or to request the operator to produce an advertisement.

Operators can also create their own advertisements that will be offered through their website. In particular, in this case, the advertising fee paid by the business operator can be used directly as an advertising cost, thereby reducing the advertising production cost, thereby increasing the advertising effect.

After receiving the advertisement or request for advertisement through the operator's terminal, the operator stores the advertisement in the advertisement registration database 432 through the advertisement approval registration process.

If the user can receive an advertisement request or an e-mail request through an operator's terminal, in this case, the e-mail advertisement / research request server 405 collects the separate e-mail advertisement / research web server 404. Register and send the contents to

In the advertisement approval or advertisement registration process, a point score corresponding to the advertisement fee of the advertisement is assigned to the operator.

Buyers may select and watch advertisements or answer questions of research through the advertisement mediation server 400 of the operator server or the email advertisement / research web server 404.

The advertisement mediation server receiving the buyer's selection signal extracts the corresponding advertisement content so that the advertisement can be received through the buyer's terminal.

After viewing the advertisements selected by the buyers or the advertisements received through the e-mail, the purchase completion signal may be transmitted to each advertisement mediation server 400 or the e-mail advertisement / research web server 404. Information of the report on the viewing result may be submitted along with the viewing completion signal.

These servers receive the information on the viewing completion signal and the viewing result to calculate the corresponding commitment point score to accumulate the point score to the buyer.

The point score is accumulated and stored in the member information database 431.

The score corresponding to the point score is subtracted from the point score of the operator given as much as the advertisement fee of the advertisement.

In addition, these servers transmit information about the viewing result to the service provider, and such information can be used as business marketing material of the service provider.

By converting the advertising fee into points, by earning points only to buyers who directly see the advertisement, it is effective to induce the public to see the advertisement by themselves.

The point score may be a method of accumulating points only when the advertisement price per click is set and the advertisement is watched to the end, or a method may be calculated in proportion to the time when the advertisement is viewed.

Point scores accumulated in the member information database may be accumulated through chat in addition to the price for viewing the advertisement. This is the case with female buyers.

In addition, the point score accumulated in the member information database can be accumulated when watching the banner advertising content of the registered UCC or operator through the UCC web server 407.

The registered UCC is stored in the UCC registration database 437 after the general purchasers are registered and approved in the UCC web server, the point score can be accumulated even if the registration application is approved as well as the viewing of the UCC. have.

The registered banner advertisement contents are stored in the banner advertisement registration database 438 after the operators apply for registration in the UCC web server, and the point score may be accumulated for viewing.

The purchasers may purchase the provision of various goods or services in the online shopping mall implemented by the shopping web server 401 of the operator server using the accumulated points.

Various products or services purchased through the shopping web server are stored in the product / service registration database 433 through the operator terminal. It will be possible to purchase goods or services from other operators as well as the registered business.

In the case of the products of the operators who registered to watch the advertisement, the points earned after watching the advertisement are used to purchase the products of the operators again, so that the consumption of the products is promoted through a series of processes leading to the advertisement and product purchase. There are advantages that can lead to economic activity.

In the case of watching the advertisement of a specific operator and purchasing the product of the corresponding operator with the accumulated points, a discount method of the price of the product may be introduced, which may provide an effect of incentivizing purchase.

The shopping web server connects to the buyer through the approval registration process of the product or service registered in the product / service registration database 433.

Purchasing a product or service is not necessarily based on point scores, but can be used with the usual online financial settlement methods.

Thus, even if the point score is less than the cost of the product or service, the point score may be discounted and the product service may be purchased at the remaining discounted price.

If the purchase of goods will be transported offline through the associated delivery company, if the purchase of the service will be able to receive the service provided through the payment of the company's use coupons or by setting the use reservation.

In an embodiment of the present invention, the operator server may be linked with a website of a third party.

To this end, a partnership agreement with a website operator of a third party is established in advance, and if a member and a member of a third party are common through an alliance, a shared member information database will be constructed and used.

You can build a server that can integrate payments through each other's sites.

The types of websites of other companies are not limited and may be various shopping mall sites or operating sites such as fortune-telling, games, and entertainment.

5 is a flowchart illustrating a process in which an advertisement mediation server of an operator server processes an advertisement and a price thereof according to an embodiment of the present invention.

In step 501 the buyer and the operator connect to the operator's web server.

In step 502, the operator member logs into the advertisement mediation server. In step 503, the advertisement mediation server authenticates whether it is a registered business member, and if the user is not a member, requests the member login procedure again with an error message.

If you are a member, create a log file of the business member.

The operator certified as a registered member generates an input signal for registering his product or service in step 504.

In step 505, the contents of the operator's goods or services are delivered to the shopping web server and registered.

In the meantime, the operator may input his advertisement content in step 506, in which case the operator may request the advertisement production of the operator.

In operation 507, it is determined whether the advertisement fee is settled, but when the advertisement fee is not settled for the advertisement, the user is asked whether the advertisement registration process of step 506 proceeds with an error message.

If the advertising fee is settled, the approval of the advertisement is granted in step 508 and the corresponding dividend point score is allocated to the operator.

Once an advertisement is registered for approval, it is registered with the advertisement database for the buyer's viewing of the advertisement and presented to the buyer.

In operation 511, when the advertisement is viewed by the buyer member and the result is received, the operator terminal displays the advertisement viewing result report and the point score of the operator who has been reduced by the point of the advertisement viewing.

Point scores for viewing the advertisement are reduced from the operator's points, while accumulating as point scores for buyers who watch them.

Therefore, when the user clicks the "Done" button after viewing the advertisement, the buyer terminal may automatically display and display the corresponding point score at the same time as transmitting the completion signal for viewing the advertisement.

If an advertisement of a particular operator is advertised by a plurality of buyers, the point score corresponding to the advertisement fee of the operator will gradually be exhausted.

If the assigned operator's points are completely exhausted, a request for extension of the advertisement is requested in step 513.

In the case of extension, the process returns to step 507 to settle the advertisement fee and receive the dividend point, but if the extension is rejected, the advertisement registered in step 514 is automatically deleted.

6 is a flowchart illustrating a process in which an advertisement mediation server of an operator server processes advertisements / researches and payments through e-mail according to an embodiment of the present invention.

In step 601, the buyer and the operator connect to the operator's web server.

In step 602, a business member logs in to an e-mail advertising / research web server. In step 503, the e-mail advertisement / research web server authenticates whether the registered business member is a registered business member, and if the user is not a member, requests the member login procedure again with an error message.

If you are a member, create a log file of the business member.

The advertisement mediation server of FIG. 5 and the e-mail advertisement / research web server of FIG. 6 may have a similar role and function and may be integrated and operated as a single server or managed as a separate server as in an embodiment of the present invention. And can be performed.

The operator certified as a registered member generates an input signal for registering his product or service in step 604.

In step 605, the contents of the operator's goods or services are delivered to the shopping web server and registered.

If the operator generates an input signal for requesting an advertisement or research through e-mail in step 606, the operator pays the advertisement fee in step 607.

In operation 607, it is determined whether the advertisement fee is settled, but if the advertisement fee is not settled for the advertisement, the user is asked whether the advertisement registration process of step 606 is performed again with an error message.

Once the payment of the advertising fee is made, in step 608, the advertisement is sent via e-mail, and a point score per reply is assigned to the operator.

In addition, in the case of research, when payment is made, a research questionnaire is sent through an e-mail in step 611 and a point score per reply is assigned to the operator.

If the purchaser member receives an e-mail in order to watch the advertisement in step 609, the operator terminal is provided with a result report for receiving the advertisement through the e-mail and viewing the advertisement in step 610.

If in step 612 the buyer member receives the e-mail and resends it in response to the research, the research result report via e-mail is provided to the operator in step 613.

The result report of steps 610 and 613 may be provided in real time. That is, the advertisement / research web server via e-mail may automatically analyze the e-mails returned by members by inputting advertisements and research in a prescribed format on the web, and provide the result report to the operator terminal on the web in real time.

The corresponding point returned by the e-mail is automatically accumulated and output to the terminal of the buyer who responds to the viewing or research of the advertisement through the e-mail.

The payment of the advertisement fee in step 607 may be limited during the contract period, and when the contract period expires in step 615, the e-mail transmission of the advertisement is stopped and the provision of the corresponding advertisement receipt or research result report is stopped.

Although not shown in the drawing, if the contract period is to be renewed, the process may return to step 607 again to calculate and pay as much as the time for renewal of the advertisement fee and then repeat the above process.

7 is a flowchart illustrating a process in which a chat web server of an operator server processes a point score through chat according to an embodiment of the present invention.

The point score of the buyer may be earned by chatting through a chat web server or the points may be used.

The chat web server of FIG. 7 may be simultaneously or temporarily operated with various processes of earning points for viewing advertisements in one embodiment of the present invention.

In FIG. 7, buyer terminals are connected to the operator web server in step 701.

In step 702, the buyer logs in via the chat web server. If the member login through the ad intermediation server is already a member login through a separate chat web server may be omitted.

In step 703, it is inquired whether the purchaser is a registered member, and if not, the member login process is performed again with an error message.

If you are a registered member, you will proceed to a separate process according to the gender of the member stored in the member registration process.

If it is a male buyer member, step 704; if it is a female buyer member, the procedure is performed according to step 705.

Male buyers may be able to earn points through chat while female buyers may earn points through chat.

The chat method may be in the form of a real-time one-to-one conversation method, a text conversation through a message, but is not necessarily limited to a specific format.

First, a male member sends a note from a female member or applies for a one-on-one conversation. If the female member has no reply or one-to-one conversation is rejected, the point score does not change.

However, when a female member receives and reads a note and sends a reply or chats for a predetermined time in response to a one-on-one conversation, the point score is used.

In the terminal of the male member, the contracted point score per message received is automatically reduced, or the contracted point per duration of one-to-one conversation is automatically reduced and output.

On the contrary, if a female member receives a message from a male member or does not reply or refuses to apply for a one-on-one conversation, the point score does not change.

However, if a female member receives and reads a note and then sends a reply or chats for a predetermined time in response to a one-to-one conversation request, a point score is added.

The female member's terminal automatically accumulates the point points for each message received, or the contracted points for the duration of one-to-one conversation are automatically accumulated and output.

8 is a flowchart illustrating a process of processing a point score by a UCC web server of an operator server according to an embodiment of the present invention.

Referring to FIG. 8, in step 801, terminals of buyers or business operators, particularly advertisers of banner advertisements, are connected to the operator web server.

In step 802 buyers and operators log in via the UCC web server. In the case where the member login is already performed through the advertisement mediation server, the member login through the separate UCC web server may be omitted.

In step 803, it is inquired whether a buyer or a business operator is a registered member, and if not, the member login process is performed again with an error message.

If the registered member is a buyer, in step 804, the UCC web server requests approval of the UCC registration. Although not shown in the figure, when receiving a banner advertisement from a business operator in step 806, in step 804, it is possible for a business operator of the banner advertisement to request approval of registration of banner advertisement content through a UCC web server.

If UCC registration is approved, in step 805 the UCC web server generates a registration approval signal and stores the UCC in the UCC registration database.

In operation 807, the UCC web server generates a registration approval signal of the banner advertisement and stores it in the banner advertisement content database. In addition, the contracted points are allocated to the operators by the order of the banner advertisement contents advertisement.

In step 808, when the buyer views the registered UCC or banner advertisement content and generates the viewing completion signal, the contracted point is automatically accumulated in the terminal of the buyer who registered the UCC. A point score calculated by the time of viewing may be allocated (step 809).

In addition, the point score calculated by the viewing time is simultaneously registered in the terminal of the buyer who viewed the UCC (step 810). If the target to be watched is the registered banner advertisement contents of the operator, the earned point score may be paid by subtracting the point score assigned to the operator after receiving the advertisement in step 807.

9 is a flowchart illustrating a method of earning points according to a gender of a buyer and a purchasing process using the same according to an embodiment of the present invention.

Referring to Figure 9 it can be seen how the point score is earned according to the gender of the buyers connected to the operator server.

In particular, FIG. 9 shows a process in which a point score is provided at the same time through a chatting method or viewing of UCC / banner advertisement content and a point score for a price of advertisement viewing.

In step 902 of FIG. 9, the login web server is limited to the case of logging in. However, as described above, the login process of the chat web server is logged in to access a server for viewing advertisements or to log in for UCC registration or viewing. If you log in through a different path, for example, you can skip it.

In step 904, a male buyer may earn points by watching advertisements at the advertisement mediation server, or by replying at the advertisement / research web server via e-mail, or by registering or viewing UCC and watching banner advertisements. You can see that you will earn.

In step 905, in the case of the female buyer, points are earned by viewing advertisements on the advertisement mediation server, and points by replying to the message and one-on-one conversation using the chat web server in addition to earning points by replying from the advertisement / research web server via e-mail. It can be seen that points can be earned. In addition, it can be seen that points are earned by registering or viewing UCC and viewing banner advertisements.

The buyers can purchase the goods or services in the online shopping mall provided by the operator server by using the accumulated points, and can also purchase the services or products of other companies through other affiliated companies' websites.

In addition, the content provided by the operator server can be viewed using the point score.

As described above, the present invention has been described with reference to a preferred embodiment of the present invention, but those skilled in the art can vary the present invention without departing from the spirit and scope of the present invention as set forth in the claims below. It will be appreciated that modifications and variations can be made.

As described above, the present invention solves the problems of the conventional advertising system in the online e-commerce system and method, and directly puts the actual advertising fee into the advertisement itself and reduces the final advertising production cost, thereby reducing the burden on the consumer. Less, information about the product or service can be accurately communicated to the consumer to provide the maximum advertising effectiveness that increases product sales.

In addition, it is possible to build a smooth e-commerce system and method by incentivizing purchase by paying a buyer to pay the price of the advertisement of a product or service to the end and using the same to discount or provide free the product or service of the associated shopping mall.

In addition, it solves the problem of double orders for advertisers, which can reduce the overall costs of advertisements, and at the same time, provide the consumer's purchasing tendency and information through the results of consumers' viewing of advertisements. It has the effect of reinvesting in strategy and development.

In addition, the buyer can receive the information on the goods or services accurately and through the viewing of the advertisement in sufficient time, and there is an economic effect that can be provided or discounted free goods or services in exchange for watching the advertisement.

Claims (25)

An electronic commerce system comprising an operator server coupled with a plurality of buyer terminals and at least one operator terminal through a network capable of two-way communication, wherein the operator server comprises: A member information database storing member information input from the buyer terminal and a point score of the buyer; An advertisement registration database storing advertisement content of the operator input from the operator terminal, viewing result information of the advertisement content, and a point score of the operator; The user terminal receives selection information of the advertisement content in the advertisement registration database from the buyer terminal, outputs the selected advertisement content, receives the advertisement viewing result information from the buyer terminal, and stores contract point score information according to the advertisement content in the member information database. An advertisement mediation server for storing the advertisement viewing result information in the advertisement registration database; A product service registration database for storing information on a seller's product or service provided by the operator terminal; And It provides information on goods or services in a web form for each category, generates a response signal corresponding to a product or service information request signal from the buyer terminal and a response signal corresponding to a payment signal, and provides an associated product delivery company or service. And a shopping web server generating a processing signal for providing the paid product or service to a company. The method of claim 1, wherein the advertisement mediation server, A log generation system generating a log file according to a logon signal from a buyer terminal or a business terminal; An advertisement distribution management system for registering advertisement content of an advertisement registration database, receiving an advertisement content selection signal input from the buyer terminal, separating and outputting the corresponding advertisement content, and generating and outputting viewing result information of the advertisement content; And Points are assigned according to the registered signal of the operator's advertising content, earning the buyer's point score according to the advertisement viewing, and reducing the operator's point score by the corresponding point score, and points for managing the payment of goods or services on the network An electronic commerce system comprising a management and payment settlement system. The method of claim 1, wherein the advertisement mediation server, A log generation system generating a log file according to a logon signal from a buyer terminal or a business terminal; An advertisement distribution management system for registering advertisement content of an advertisement registration database, receiving an advertisement content selection signal input from the buyer terminal, separating and outputting the corresponding advertisement content, and generating and outputting viewing result information of the advertisement content; An e-mail advertisement / research management system for requesting advertisement content viewing or research response through a buyer's e-mail, and receiving and registering a viewing result or a research response result of the advertisement content; According to the registration signal of the operator's advertising content, the reply signal for viewing the advertising content via e-mail or the response signal for the research, the contracted point score is assigned and the buyer's point score is accumulated according to the advertisement viewing and the corresponding point score An electronic commerce system, comprising: a point management and payment settlement system that reduces a point score of an operator as much as possible, and manages payment of goods or services on a network. According to claim 2 or claim 3, wherein the buyer's log file is any of the history of advertising watched by the buyer, purchased goods or services, the buyer's current point score, and the activity of the website of the third party that the buyer was active E-commerce system, characterized in that one or more. According to claim 2 or 3, wherein the log file of the service provider's registered advertisement history, the registered product or service history of the operator, the purchased product or service history, the point scores paid by the operator, and the advertisement watched E-commerce system, characterized in that any one or more of the information history. The electronic commerce system according to any one of claims 1 to 3, wherein the advertisement content is an image file or a text file. The viewing result information of the advertisement content according to any one of claims 1 to 3, The electronic commerce system, characterized in that any one of the completion of the advertisement content viewing, the number of times of access, the gender distribution history of the advertisement viewer, the distribution history by age, the distribution distribution by region. 4. The electronic commerce system according to claim 2 or 3, wherein the payment of the goods or services is a payment of only point scores or a combination of point scores and finance traded on a network. The electronic commerce system according to claim 1, wherein the point score of the buyer is accumulated from the point score of the operator after the viewing completion signal of the advertisement content is transmitted from the purchaser terminal. The electronic commerce system according to claim 1, wherein the operator's point score is a contract point score corresponding to an advertisement fee of advertising content which the operator and the operator have previously committed. The electronic commerce system of claim 1, wherein the payment signal is an input signal according to a buyer's point score or an input signal in which a buyer's point score is combined with a financial settlement signal traded on a network. An electronic commerce system comprising an operator server coupled with a plurality of buyer terminals and at least one operator terminal through a network capable of two-way communication, wherein the operator server comprises: A member information database storing member information input from the buyer terminal and a point score of the buyer; An advertisement registration database storing advertisement content of the operator input from the operator terminal, viewing result information of the advertisement content, and a point score of the operator; The user terminal receives selection information of the advertisement content in the advertisement registration database from the buyer terminal, outputs the selected advertisement content, receives the advertisement viewing result information from the buyer terminal, and stores contract point score information according to the advertisement content in the member information database. An advertisement mediation server for storing the advertisement viewing result information in the advertisement registration database; A product service registration database for storing information on a seller's product or service provided by the operator terminal; It provides information on the goods or services in a web form for each category, generates a response signal corresponding to the goods or service information request signal from the buyer terminal and a response signal corresponding to the payment signal, and the associated product delivery company or service. A shopping web server generating a processing signal for providing the paid product or service to a provider; And An e-commerce system comprising at least one server selected from a chat web server and a user created content (UCC) server. The method of claim 12, wherein the chat web server, After receiving the input chat request signal from the purchaser terminal to check the gender from the member information database, according to the chat method chat point interpolation point score management unit to subtract the point score if the buyer is male and add the point score if the woman , A chat control unit for chatting by the buyers connected through the buyer terminal; A pop-up window manager for transmitting and displaying a pop-up window to the purchaser terminal; And a real name authentication unit configured to authenticate the real name of the buyer by the authentication number transmitted and received from the purchaser terminal. The electronic commerce system of claim 13, wherein the chat method is a real-time conversation method or a message delivery method. According to claim 13, Point score of the male buyer is received from the chat control unit received the reply information on the duration of the real-time conversation with the woman or a message delivered to the woman is subtracted from the established point score points The point score of the female shopper is the point score of the female buyer, and the reply point information about the duration of the real-time conversation with the male or the message received from the male is added from the chat controller to the pre-established point score. E-commerce system, characterized in that the point score. The method of claim 12, wherein the User Created Contents (UCC) server, A database management unit that approves the registration of the UCC input from the buyer terminal and stores it in the UCC database, and approves the registration of the banner advertisement content input from the user terminal and stores it in the banner advertisement registration database; And a point score management unit for adding a contract point score when receiving a registration request signal of a UCC or a watching completion signal of the UCC or banner advertisement from a purchaser terminal. 13. The electronic commerce system of claim 12, wherein the advertisement mediation server, the chat web server, and the user-generated content (UCC) server are simultaneously or temporarily driven in the purchaser terminal. An electronic commerce system comprising an operator server coupled with a plurality of buyer terminals and at least one operator terminal through a network capable of two-way communication, wherein the operator server comprises: A member information database storing member information input from the buyer terminal and a point score of the buyer; An advertisement registration database storing advertisement content of the operator input from the operator terminal, viewing result information of the advertisement content, and a point score of the operator; The user terminal receives selection information of the advertisement content in the advertisement registration database from the buyer terminal, outputs the selected advertisement content, receives the advertisement viewing result information from the buyer terminal, and stores contract point score information according to the advertisement content in the member information database. An advertisement mediation server for storing the advertisement viewing result information in the advertisement registration database; A product service registration database for storing information on a seller's product or service provided by the operator terminal; It provides information on goods or services in a web form for each category, generates a response signal corresponding to a product or service information request signal from the buyer terminal and a response signal corresponding to a payment signal, and provides an associated product delivery company or service. A shopping web server generating a processing signal for providing the paid product or service to a company; A content database in which the entertainment and educational contents are stored as image files or text files; And A detector which detects whether a payment code using the point score input from the buyer terminal includes at least one of a specific code and a specific character string from input information of the buyer terminal, and the detected specific code, specific And a content providing server including a transmission unit for extracting content corresponding to at least one of character strings from the content database and transmitting the extracted content to a purchaser terminal. 19. The operator of claim 1, 12, and 18, wherein the operator server comprises: A member information sharing database for storing common information when the member information input from the purchaser terminal and the affiliated third party member information are common; And And further comprising a third party website server operating a payment system using a point score for providing a product or service in connection with the affiliated third party website server after confirming that the member is a common member in the member information sharing database. E-commerce system. An electronic commerce method for purchasing goods or services through a plurality of buyer terminals connected to a network capable of two-way communication, at least one operator terminal, and an operator server, Confirming member authentication from the purchaser terminal and accessing an operator server; Selecting and viewing advertisement content registered from the operator terminal or advertisement content received through an e-mail, and generating advertisement content viewing result information; Receiving and transmitting the advertisement content viewing result information to a business operator, and giving a contracted point score to a purchaser; And And paying for the purchase of goods or services online using the given point score. The method of claim 20, wherein the advertisement content is an image file or a text file. The method of claim 20, wherein the viewing result information of the advertisement content, E-commerce method, characterized in that any one of the completion of the advertisement content viewing, the number of times of connection, the gender distribution history of the advertisement viewer, the distribution by age, the distribution by region. An electronic commerce method for purchasing goods or services through a plurality of buyer terminals connected to a network capable of two-way communication, at least one operator terminal, and an operator server, Confirming member authentication from the purchaser terminal and accessing an operator server; Generating a response by selecting a research questionnaire received from the operator terminal or a research questionnaire received through an e-mail; Receiving and sending an answer to the research questionnaire to a business operator, and giving a contracted point score to the buyer; And And paying for the purchase of goods or services online using the given point score. The method of claim 20 or 23, wherein the point score, For male buyers, the number of points deducted by the committed point score for the duration of a real-time conversation with a woman through live chat or message delivery, or the committed point score for receiving a reply to a note delivered to a woman. , For female buyers, the number of points added for the duration of the real-time conversation with the male via live chat or message delivery, or as the committed point for returning messages sent from men. E-commerce method characterized in that. The method of claim 20 or 23, wherein the point score, E-Commerce method characterized in that the point is added to the contracted point if the buyer applied for registration of the user-generated content (UCC), or watched other buyers registered user-generated content or the user's registered banner advertising content .

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