KR20140101064A - social commerce method linking with secial event - Google Patents

social commerce method linking with secial event Download PDF

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Publication number
KR20140101064A
KR20140101064A KR1020130014080A KR20130014080A KR20140101064A KR 20140101064 A KR20140101064 A KR 20140101064A KR 1020130014080 A KR1020130014080 A KR 1020130014080A KR 20130014080 A KR20130014080 A KR 20130014080A KR 20140101064 A KR20140101064 A KR 20140101064A
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KR
South Korea
Prior art keywords
event
client
sns
registered
information
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KR1020130014080A
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Korean (ko)
Inventor
이강민
Original Assignee
주식회사 위라이커
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Priority to KR1020130014080A priority Critical patent/KR20140101064A/en
Publication of KR20140101064A publication Critical patent/KR20140101064A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
    • G06Q30/0208Trade or exchange of a good or service for an incentive
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping
    • G06Q30/0613Third-party assisted
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/30Transportation; Communications

Abstract

The present invention relates to a method of operating a social commerce-linked social commerce system that can promote marketing and sales of products through SNS word-of-mouth by positively participating in the publicity of SNS users.
The method of operating a social-commerce-linked social commerce according to the present invention includes the steps of: (a) registering a product to be provided to an event from a client of a client; (B) receiving an event from a customer client in association with a product registered in the step (a); (C) when the user client has participated in a specific event by exposing the registered event and transmitting the event participation solicitation information to be propagated to an acquaintance registered in the affiliated SNS server to the SNS server, And (d) performing compensation related to the goods registered in the step (a) on the basis of the participation order.

Description

Social commerce method linking with secial event

The present invention relates to a method of operating a social commerce linked to a social event, and more particularly, to a method of operating a social commerce-linked social commerce, which can promote marketing and product sales through SNS word-of-mouth by positively participating in an enterprise promotion of an SNS user will be.

With the development of the Internet, various distribution models have been introduced to provide the lowest price shopping opportunity online. So far, distribution models that mainly reduce the distribution phase or eliminate the bubble of the distribution margin have been mainstream. For example, open markets such as "Gmarket" or "eBay" offer "low price" buyers the opportunity to shop for the cheapest through direct brokerage.

On the other hand, the collective purchase mall such as "Kupang" or "Guru phone" is not a "solo" purchase, but a special price, such as a friend or a work colleague, It is a distribution model that provides food (goods) or services at half price. Such a mall purchasing mall must support a sharing function that can easily inform the acquaintances through an SNS (Social Network Service) by inserting a social icon into the mall as a buyer having a certain number of people or more must collect.

However, according to the conventional joint purchasing mall, a buyer who participates in a joint purchase must send a message to the acquaintance to purchase his / her own using the SNS. Since such an activity is rarely occurring, the publicity effect expected by the manufacturer is very weak It is a situation. The reason for this is that if you send a message to your friends that contains half-price shopping information, such as free shopping or 1/3 price shopping, these messages can be recognized as spam messages, Currently, it is becoming an inventory handling mall selling items that are not sold at present.

In addition, when the seller provided the shopping mall builder in SNS such as Twitter or Facebook for free or for a fee, the seller sells the product to the fan who opened and secured the mall independently on its own SNS page, Is distributed to the SNS acquaintances, and a distribution model for distributing revenue when sales are made is presented.

However, since companies that open and operate pages within the SNS, there are a lot of manufacturing companies rather than distribution companies, so that when a manufacturing company directly operates a direct shopping mall within SNS such as Facebook, it is activated because it may conflict with existing distribution channels not. Even if it is operated, even if it is operated, it should be sold at a fixed price. Therefore, when a message containing half-price shopping information such as free shopping or 1/3 price shopping is sent to an acquaintance, it can be recognized as a spam message. It is in the fact that it does not support.

In addition, there is a publicity model in which a separate on-demand solution is developed to promote the event through SNS, and a random subscriber participates in the event, and a small number of participants provide a prize through a post-draw lottery. There is a problem that it is difficult to expect a publicity effect because the possibility of being processed as a spam message by the SNS is very high due to the low interest in the event due to the lack of immediacy.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a method of operating a social commerce-linked social commerce system that can promote marketing and sales of products through SNS word-of-mouth by positively participating in publicity of SNS users .

The method of operating a social-commerce-linked social commerce according to the present invention includes the steps of: (a) registering a product to be provided to an event from a client of a client; (B) receiving an event from a customer client in association with a product registered in the step (a); (C) when the user client has participated in a specific event by exposing the registered event and transmitting the event participation solicitation information to be propagated to an acquaintance registered in the affiliated SNS server to the SNS server, And (d) performing compensation related to the goods registered in the step (a) on the basis of the participation order.

In the above-described configuration, the compensation is given as a discount coupon to be used for purchasing the registered product, wherein a discount rate provided to a group of event participants in a relatively earlier order or a settable lower limit of the discount price is set to a discount rate Or a settable upper limit of the discounted price.

The event participation recommendation information includes an event title, a product introduction content, and event link information.

And further compensates the user client who created the best propagator or the best promotional phrase on the basis of the event participation rate.

An independent URL is assigned to the registration event page, and the URL is inserted into the homepage of the client of the client or the specific SNS page of the client.

According to the method for operating the social events linked to the social events of the present invention, an event participant using the SNS account is allowed to shop at a free or manufacturing cost level, and free shopping information can be transmitted to the acquaintances.

In addition, customers can easily open social event pages like a blog through an optimized social event platform, and can perform SNS marketing efficiently by collaborating with various kinds of SNS users. In particular, The participant of the event can pay the discount coupon to promote quick participation and perform the compensation with the product other than cash.

1 is a network configuration diagram of a social event interworking social commerce system according to an embodiment of the present invention;
FIG. 2 is a functional block diagram of an event proxy server in FIG. 1. FIG.
FIG. 3 is a flowchart illustrating a process of registering a social event and a product in a client company client in a social event interworking social commerce system according to an exemplary embodiment of the present invention.
4A to 4C are exemplary screens of various pages provided in a customer event registration process and a product registration process, respectively.
5 is a flowchart illustrating an event participation process of a user client in a social commerce system interlocking with a social event according to an embodiment of the present invention.
6A to 6D are exemplary screens of various pages provided in a process of participating in a social event by a user client.
FIG. 7 is an exemplary screen of a shopping mall page in the social event interactive social commerce system of the present invention.

Hereinafter, a preferred embodiment of a method for operating a social event-linked social commerce according to the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a network configuration diagram of a social commerce system interworking with a social event according to an embodiment of the present invention, and FIG. 2 is a functional block diagram of the event agency server in FIG. As shown in FIGS. 1 and 2, a social commerce system interworking with a social event according to a preferred embodiment of the present invention includes a plurality of client terminals 200 and a plurality of user terminals 400-1 To 400-n and the SNS server 300 through a wired / wireless communication network.

In the above-described configuration, the event agency server 100 provides an event registration page and a product registration page for sale at the request of the client terminal 200. [ For this, the event proxy server 100 provides an event registration page according to a request of the client terminal 200, and includes an event management unit 120 for managing event registration and termination, and various information related to the event, And an event information DB 176 in which event information including various images to be used for an event date and time or an event and participation information of the user client 400 participating in the event, for example, member information of a participant and event propagation information, do.

The event agency server 100 also provides a product registration page for registering a product for sale according to a request of the customer terminal 200. To this end, the event agency server 100 registers, A merchandise information DB 174 for storing various information related to the registered merchandise, and a transaction information DB 178 for storing various information related to the sale of the merchandise.

The event agency server 100 also provides a member registration page at the request of the client terminal 200 and the user terminal 400 and also includes a member management unit (SNS ID and password), age, gender, age and sex of the user, such as the name and password of the member of the client, the company name, the manager name, the address and the telephone number, And a member information DB 172 for storing user member information including personal information such as address and telephone number. Here, the member management unit 110 cooperates with the SNS interworking unit 130, which will be described later, to provide the corresponding SNS account information (ID and password) of the user from the SNS server 300 to which the user member is subscribed under the agreement of the user member I can receive it.

The event proxy server 100 further communicates with the external SNS server 300 to collect other personal information of the user member and transmits event information related to the user member such as the title of the event and the link information (Hereinafter simply referred to as 'event link information') to the SNS server 300 and receives the result from the SNS server 300.

The event agency server 100 also determines whether or not to give a discount coupon to the user client 100 participating in the event according to the discount coupon payment method set by the client company client 200 or what kind of discount coupon Such as the number of users participating in the event registered by the client company client 200, sex, age or area distribution, and the time of entry, etc., which will be provided to the discount coupon management unit 150 and the client company client 200, And a statistical analysis unit 160 for providing a client 200 with a report containing statistics or analysis data.

Referring back to FIG. 1, the client client 200 and the user client 400 may be a conventional PC, a smart phone, a smart pad, or the like. The SNS server 300 may be a well-known Facebook or twitter server.

FIG. 3 is a flowchart for explaining a social event registration and a product registration process of a client of a client in a social event interworking type social commerce system according to an embodiment of the present invention. This is an example screen of a page required in the product registration process.

3, in the social event interworking type social commerce system of the present invention, the client event client 200 registers the social event event and the product event in the event agent server 100, And then starts to log in.

FIG. 4A is a screen showing an example of a member registration and a login page for a client of a client company. As shown in FIG. 4A, the client company client 200 accesses the homepage of the event agency server 100 and selects "join company / organization / institution" from the login page provided when the " The user can set an ID and a password on the member registration page displayed when the user clicks the button, and besides, various contents related to the customer, such as the customer company name, business registration number, address, telephone number, (Step S10). The entered customer company information is stored in the member information DB 172 (step S12).

Next, login (step S14) is performed by inputting the ID and the password respectively into the ID input window and the password input window shown in FIG. 4A.

FIG. 4B shows an example screen of a homepage for a customer's member, which is followed by a case where a client of the customer is logged in to the event agency server 100. On the homepage for the customer's member, a menu button "Create Product" and "Create Social Event" Respectively. Therefore, the client company client 200 can register a desired event by clicking the "Create Social Event" button on the homepage for the customer company member. The goods to be provided to the event should be registered in advance before the event registration (Step S16) .

For this purpose, a window for inputting information such as the name and image of the product, the sales price and the quantity, and the contents of the other products is provided on the product registration page provided by the event agency server 100, for example, at the sales start date and end date . The registered product information is stored in the product information DB 174 (step S18).

The customer client 200 requests the event agent server 100 to create a social event in step S20 and the event agent server 100 sends a request to the client company client 200 for a social event A registration page is provided (step S22). FIG. 4C is an example screen of the event registration page. As shown in Fig. 4C, at the top of the event registration page, there is provided a product list window for "linked product selection" for selecting a product to be linked to an event. In addition, the event registration page includes an event schedule input window for inputting the start date and time of the event and an event content input window for inputting the contents of the event. In the social commerce system linked with the social event of the present invention, A discount coupon is provided to provide the product registered by the client company 200 of the customer at no charge or to purchase the product at a discounted price.

In the social commerce system of the present invention, the discount rate or the discount price of the discount coupon is determined differently according to the event participation order, so that the users are encouraged to participate in the event more positively and promptly As a result, event contents are instantly propagated to a large number of users connected to the SNS, thereby maximizing the publicity effect.

Referring again to FIG. 4C, the customer client 200 inputs the desired event contents into the event content input window, and inputs a description of how many products are offered at a discounted price to a first-come-first-served customer. Here, the discount rate or the settable lower limit of the discount price provided to the participant group in the order of precedence so that the discount rate or the discount price can be differentially determined according to the order of participation may be set at a discount rate or a settable upper limit To be larger than the above range. The event registration page also has a window for inputting the information to be automatically propagated to the SNS acquaintance of the event participant. Table 1 below shows an example of event contents.

Discount Coupon Presented on a First-come-first-served basis (10 days)
- Initial 10 people: Free coupons
- After first 200 people: 70% discount coupon
- After the first 800 people: 50% discount coupon

When the customer client 200 asks the event agent server 100 to register the event, the event agent server 100 stores the event information input by the client client 200 in the event information DB 176. [

FIG. 5 is a flowchart illustrating an event participation process of a user client in a social commerce system linked to a social event according to an exemplary embodiment of the present invention. FIGS. 6A to 6D are diagrams illustrating various pages FIG. As shown in FIG. 5, in the social-commerce-based social commerce system according to the embodiment of the present invention, the user client 400 must first access the homepage of the event agency server 100 in order to participate in various events, FIG. 6A is an exemplary screen of the user homepage provided by the event proxy server 100. FIG.

Meanwhile, according to the social event interworking social commerce system of the present invention, the user must perform subscription (step S50). The SNS account information (e.g., Facebook ID and password) used by the member SNS, It is possible to omit troublesome membership registration procedure, and it is possible to eliminate the annoyance to separately manage (memorize) the user ID and the password.

6A, at the upper right of the user homepage of the event proxy server 100, a link to access a login page provided by various SNS servers 300 interworking with the event proxy server 100 of the present invention, Information icons are placed. Of course, you can also follow the normal membership process. In this state, in order to participate in the event provided by the event agent 100, the user client 400 firstly clicks one of icons SNS, for example, "Facebook" or "Twitter" Step S52). Thus, for example, a Facebook login page as shown in FIG. 6B is displayed (step S54).

In this state, the user client 400 enters Facebook account ID (e-mail or phone) and password on the login page and clicks the login button to log in to Facebook (step S56) 100 transmits the user ID and password information received from the user client 400 together with its own path information to the corresponding SNS server 300 (step S58), thereby allowing the SNS server 300 to log in.

The SNS server 300 to which the user client 400 has logged in confirms the route information of the event agent server 100 transmitted together with the login information and then transmits the member information of the user to the event agent server 100 And displays a consent page containing, for example, a pop-up window indicating that the user client 400 should publish event information to the publishing means provided by the corresponding SNS server 300 (step S60). In this state, When the SNS server 300 obtains the user agreement (step S62), the SNS server 300 provides the member information of the user to the event agency server 100 (step S64). As a result, the membership is completed by this simple procedure. The event agent server 100 stores the received member information in the member information DB 172 (step S66).

6A, an "SNS event" menu and a "shopping" menu are provided at the top of the user's homepage for confirming and participating in various events currently being executed. In addition, the user client 400 is provided with an event There is a "My Page" button that allows you to check the type and quantity of discount coupons directly.

In this state, if the user client 400 selects one of the published event items, the event detail page as illustrated in FIG. 6C is output to the user client 400. [

6C, the event details page includes event information, a promotional message or an image registered by the client 200 of the client, and an "enter event" button at the right position. The user client 400, 6D, an information sharing notification page containing the contents to be propagated to an acquaintance registered in the SNS server 300 to which the user client 400 has subscribed is displayed. In this case, The contents of the radio wave include event title, contents, and event link information (hereinafter referred to as "event participation recommendation information"). The event participation information is provided to the event information DB 176 (step S68). The event participation information is provided to the event information DB 176 (Step S70).

At the same time as the event participation completion, the event participation order information and the result information are output to the user client 400 (step S74). In the social commerce system linked to the social event of the present invention, Thereby enhancing the event participation rate of the user client 400.

Upon completion of the event participation, the agent server 100 transmits the event participation solicitation information and the identification information of the corresponding user client 400, for example, a user ID, to the SNS server 300 (Step S72). The SNS server 300 confirms the user based on the identification information of the user client 400 and automatically transmits the event participation solicitation information received from the event agent server 100 to the registered users of the user S76).

Next, the registration destination of the user who confirmed the event participation solicitation information can access the corresponding event page by clicking the corresponding event link information included in the event participation solicitation information. In order to participate in the event, Members must join the process through the same process. Meanwhile, when the user client participates in the event according to the event participation solicitation information, the event agency server 100 transmits the event participation solicitation information and the identification information of the user client 400, for example, a user ID to the SNS To the server (300). The SNS server 300 confirms the user client and then transmits the user information propagated to the user client 400 to the event agent server 100 in step S78. It is possible to check the route and perform various analyzes related to the PR during the event in progress or at the end of the event.

FIG. 7 is an exemplary screen of a shopping mall page in the social event interactive social commerce system of the present invention. When the user clicks the "shopping" menu button provided at the top of the user homepage shown in Fig. 6A, the shopping mall page as shown in Fig. 7 is displayed. Thereafter, the user client 400 can purchase goods related to the event in which the user participated by using the discount coupon obtained by participating in the event. In this case, depending on the discount rate of the discount coupon, for example, 55% or 70 % Discounted price, and so on.

The event agency server 100 may also analyze the publicity or advertisement effect of the event when the event ends, and provide the analyzed result to the client terminal 300 (step S80). The event agency server 100 may also perform compensation for the selected superior propagator based on the event participation rate.

Then, the generated social event page of the client company client 200 is independently generated at the same time, and an independent URL is assigned to the corresponding social event page, and then, within the customer's company homepage or the specific SNS page (e.g., ), So that customers can conduct social events more effectively on their sites.

The social event interworking social commerce operating method of the present invention is not limited to the above-described embodiments, and various modifications can be made within the scope of the technical idea of the present invention. For example, at the bottom of the event page, the user client 400 may prepare a promotional text for creating a promotional text for the corresponding event, so that the promotional text may be sent to the acquaintance at the time of propagation. In addition, the best promotional text may be selected based on the selection rate of the promotional text to be further compensated.

On the other hand, in order to maximize the publicity effect by giving randomness, the event may be divided into days or days, or a time range may be set in the day, for example, from 9:00 am to 6:00 pm, You can also change the way the event progresses by starting an event unintentionally within it. In addition, when presenting discount coupons in the above order, users will be able to present discount coupons to users in a variety of ways, such as a way to give themselves a roulette wheel by self-drawing lottery.

100: an event agency server, 110, a membership registration processor,
120: an event management unit, 130: an SNS interaction unit,
140: shopping mall management unit, 150: discount coupon management unit,
160: Statistical analysis section, 170: Database,
172: member information DB, 174: product information DB,
176: Event information DB, 178: Transaction information DB,
200: client company, 300: SNS server,
400: User Client

Claims (5)

(A) registering a product to be provided to an event from a customer client;
(B) receiving an event from a customer client in association with a product registered in the step (a);
(C) when the user client exposes the registered event and when the user client participates in the specific event, transmits the event participation solicitation information to be propagated to the acquaintance registered in the affiliated SNS server to the SNS server
And (d) performing compensation related to the goods registered in the step (a) on the basis of the event participation order of the user client.
The method according to claim 1,
The compensation is given as a discount coupon used for purchasing the registered product,
Wherein a settable lower limit of a discount rate or a discount price provided to a group of event participants in a relatively advanced order is greater than a settable upper limit of a discount rate or a discount price offered to a next order participant group.
The method according to claim 1,
Wherein the event participation solicitation information includes an event title, contents, image, and event link information.
4. The method according to any one of claims 1 to 3,
Wherein the supplementary compensation is provided to the user client who has created the best propagator or the best promotional phrase based on the event participation rate.
4. The method according to any one of claims 1 to 3,
An independent URL is assigned to the registration event page, and the URL is inserted into a homepage of a client of the client or a specific SNS page of the client.
KR1020130014080A 2013-02-07 2013-02-07 social commerce method linking with secial event KR20140101064A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2016027976A1 (en) * 2014-08-21 2016-02-25 주식회사 위메프 Transaction relay apparatus and transaction relay method
KR20160073065A (en) 2014-12-16 2016-06-24 (유) 고바이 Cloud commerce system for sharing customer based on social network and method for processing thereof
KR101654191B1 (en) 2015-03-05 2016-09-05 이상호 System and method for supporting target-marketing based on premium event

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2016027976A1 (en) * 2014-08-21 2016-02-25 주식회사 위메프 Transaction relay apparatus and transaction relay method
KR20160073065A (en) 2014-12-16 2016-06-24 (유) 고바이 Cloud commerce system for sharing customer based on social network and method for processing thereof
KR101654191B1 (en) 2015-03-05 2016-09-05 이상호 System and method for supporting target-marketing based on premium event

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