KR20120116643A - Agent server prividing on-line and off line sns information - Google Patents
Agent server prividing on-line and off line sns information Download PDFInfo
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- KR20120116643A KR20120116643A KR1020110034205A KR20110034205A KR20120116643A KR 20120116643 A KR20120116643 A KR 20120116643A KR 1020110034205 A KR1020110034205 A KR 1020110034205A KR 20110034205 A KR20110034205 A KR 20110034205A KR 20120116643 A KR20120116643 A KR 20120116643A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0613—Third-party assisted
- G06Q30/0619—Neutral agent
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Abstract
Description
The present invention uses the product mapping code combined with the seller code and product mapping code to grasp the identity of the products posted offline and online, so that the buyer can purchase after viewing the purchase history and history for the product. It relates to a commodity brokerage server that provides online and offline SNS information.
Currently, offline media (bills or flyers) are used to introduce products or sales outlets to buyers, and to induce shopping center-oriented purchases. Buyers usually visit the places described in the flyers to purchase products or make phone calls. Can be used to purchase goods. Therefore, the current offline medium does not generate a direct purchase of a product by a buyer, and it is difficult to directly connect a seller and a buyer.
The offline media is only used to determine whether the buyer sees the goods displayed on the media and decides whether to purchase them. Therefore, it is difficult to calculate appropriate statistics on the quantity of products purchased or the reviews generated by the offline media. Unlike online product purchases, product purchases induced by offline media are usually missing a purchase history, sales volume, seller information or products, and evaluation information about the seller. It stops.
Offline media are issued by large marts, department stores, and other small and medium-sized stores. Due to the nature of offline media, buyers and sellers cannot determine prices by price, delivery date, or quantity.
In the case of an offline medium issued by home shopping, the purchaser notifies the home shopping side of the product number written on the product by using the telephone, and the home shopping side must acquire the goods delivery address and card number from the buyer and proceed with the product transaction. This procedure is inconvenient, and neither home shopping nor buyer can determine the terms and conditions for the product.
Online media, such as portals and sellers' websites, require buyers to select and order products listed on the portal or sites, authenticate the buyers, and then trade the goods, which complicates the process of purchasing products. In order to require a certificate, you cannot purchase a product on a computer that does not have a certificate.
In addition, when using a mobile terminal such as a mobile phone or a smart phone, the mobile terminal itself is an authentication means, but since the mobile web environment of the mobile terminal is used, the order and payment are performed in the same manner as the product transaction procedure of the portal or website. The process is similar. Moreover, current mobile terminals can only purchase products for the products described in the online medium, and the reality is that there is no means to purchase the products described in the offline medium.
Accordingly, the present applicant can make a purchaser purchase a product described in an offline medium and a product described in an online medium, and use the product mapping code combining a seller code of a seller providing the product and a product code given to the product. Products that provide on-line and off-line SNS information to enable offline and online social networking services (SNS) to be used for purchasing products by referring to the appropriate product information and seller information. We would like to propose a mediation server.
SUMMARY OF THE INVENTION An object of the present invention is to provide an off-line medium and a commodity brokerage server that provides on-line and off-line SNS information to enable a buyer to quickly and conveniently purchase a commodity described in the on-line medium.
In addition, another object of the present invention is to specify the identity of the goods by using the product mapping code, and to generate a SNS information about the goods generated in the offline purchase, online purchase, and the seller for the goods with the specified identity to the buyer It is to provide a commodity brokerage server that provides online and offline SNS information to provide.
According to the present invention, the above object is displayed on any one of an offline advertising medium, and an online advertising medium, the product mapping code consisting of a seller code for specifying a seller and a product code for specifying a product through a mobile terminal If provided, a code analysis module for specifying a product with reference to the product mapping code, and the product and the seller of the product by referring to the online and offline purchase history for the product specified in the code analysis module It is achieved by the SNS product information generating module for guiding the purchase of goods by generating SNS product information and providing it to the portable terminal.
As described above, the commodity brokerage server for providing the online and offline SNS information of the present invention allows the buyer to purchase not only the goods described in the offline medium but also the goods described in the online medium by referring to the SNS information. The purchase of goods caused by the product may also refer to appropriate goods and seller information.
1 conceptually illustrates a process of proceeding a product purchase through a product brokerage server providing online and offline SNS information according to the present invention.
2 is a conceptual diagram for a product mapping code.
3 is a reference diagram for an example of driving a product mapping code included in a banner advertisement.
4 is a reference diagram for an example of SNS information displayed in a mobile terminal.
FIG. 5 shows a conceptual diagram of how a seller and a buyer are N: 1 matched by a product mapping code.
6 conceptually illustrates a manner in which a plurality of buyers are linked to an advertisement and a product purchase by using an advertisement including a product mapping code.
7 is a conceptual diagram illustrating a method of distributing an advertisement cost according to transmission of an advertisement.
8 is a block diagram illustrating an example of an intermediary server according to the present invention.
The offline medium referred to in the present invention may be a medium for advertising advertisements, billboards, and other product advertisements, and may be formed of paper, plastic, acrylic, metal, cloth, and various other materials. Therefore, offline media, flyers, and billboards may be mixed and described with each other, and may not be described separately as offline media.
The seller referred to in the present invention means the final seller of the product, but if the producer sells the product, the producer and the seller may be the same.
Seller information mentioned in the present invention may be described in the product mapping code.
When the seller information is recorded in the product mapping code, the product mapping code may assign a seller code to specify the seller, and the seller code may be a seller's business number or a uniquely assigned broker server according to the present invention. It may be an identifier. At this time, the unique identifier may include one of numbers, letters, and special characters.
When the selling place mentioned in the present invention is an online selling place, the selling place included in the product mapping code may be represented by a URL. However, the vendor may be represented by a wired or wireless telephone number.
The product mapping code mentioned in the present invention may have a form of a code string including at least one of a QR code, a barcode, and numbers, letters, and special characters. However, it is not limited thereto.
The portable terminal referred to in the present invention may be a smartphone, a mobile phone, a notebook computer, and a PDA having a wireless communication function, a PMP, and various types of devices having other wireless communication functions. The mobile terminal may be defined as having an image capturing function capable of performing wireless Internet, having a display device for displaying a web screen, and having an image capturing function of a product described in an offline medium and a product mapping code assigned to the product. .
Hereinafter, the present invention will be described in detail with reference to the drawings.
1 conceptually illustrates a process of proceeding a product purchase through a product brokerage server providing online and offline SNS information according to the present invention.
Referring to FIG. 1, a commodity brokerage server (hereinafter, referred to as an intermediary server) for providing online and offline SNS information according to the present invention, the
In the past, the user of the
For example, the user of the
The mediation server 100 displays the goods displayed on the
Similarly, the user of the
Meanwhile, in the present invention, the product is described based on the type of product having a form, but the form of the product may be in the form of information or service required by the buyer. For example, the information may be various types of information or services such as weather forecast information, report data, stock analysis information, services, proxy operations, and delivery. Therefore, the term "goods" in the present invention does not mean only tangible goods, it is to be noted that any form that can be traded may be applicable.
In addition, the SNS information in the present invention, in addition to the product reviews, evaluation, delivery, seller information left in the
The intermediary server 100 is a mobile communication server (not shown) that provides communication services to the
2 is a conceptual diagram for a product mapping code.
Referring to FIG. 2, the product mapping code is largely composed of a seller code and a product code. The seller code may be a business number or a unique identifier assigned by the mediation server 100. When the seller code is a unique identifier, the seller code may consist of numbers or letters, or may have a form of code strings in which numbers, letters, and special characters are selectively combined. The seller code must be registered in advance in the intermediary server 100, and the seller code may include URL information of an online seller or a phone number of an offline seller.
The commodity code is a unique code given to the commodity and, like the seller code, may be composed of a code string of letters, numbers, or a combination of letters, numbers, and special characters. The product code is preferably given the same for the same product. When the same product code is given for the same product, multiple sellers and one buyer can be N: 1 matched to negotiate a deal condition.
When the product mapping code desired by the buyer is provided to the intermediary server 100 through the
The merchandise code and the merchandise mapping code composed of the merchandise code may be inserted and used in an offline medium and an online medium.
The product mapping code may be posted on one side of the banner advertisement, or may be written in a mobile terminal information input window provided on one side of the banner advertisement.
As described above, the product mapping code may have a form of a code string consisting of a QR code, a barcode, and any combination of numbers, letters, and special characters. If the product mapping code is in the form of a QR code or a barcode, the
On the other hand, when the product mapping code has the form of a code string, it is possible to write the code string in the
On the other hand, when the product mapping code is in the form of a banner advertisement or an online advertisement, and when the mobile terminal information input window is provided on one side of the banner or online advertisement, the user (buyer) of the
3 is a reference diagram for an example of driving a product mapping code included in a banner advertisement.
Referring to FIG. 3, the product mapping code is included in the
This means that one
If a
For example, assuming that the advertisement cost is 100 won when the
On the other hand, since the advertising cost 100 won was exposed in four mobile terminals, it may be settled to 100 X 4 = 400. The mediation server 100 may calculate the final advertising cost according to the number of times the
4 illustrates a reference view of an example of SNS information displayed in the
Referring to FIG. 4, the
SNS information of the form shown in Figure 4, when the user of the
Meanwhile, the SNS information illustrated in FIG. 4 shows an example in which information on seller information, satisfaction, recommendation number, sales rank, and reviews is displayed. In addition, price information, delivery satisfaction, seller credit rating, and seller Credit information, and information on cumulative sales. The SNS information may be in various forms in addition to this, but is not limited thereto.
FIG. 5 shows a conceptual diagram of how a seller and a buyer are N: 1 matched by a product mapping code.
Referring to FIG. 5, a plurality of sellers (seller 1-seller N) may be matched by one buyer by N 1 by an intermediary server 100 that assigns the same product code to the same product.
The purchaser provides the product mapping code of the product described in the offline medium to the mediation server 100 using the
At this time, each seller (seller 1-seller N) may propose a transaction condition for any one of the quantity of the product, the price for each quantity of the product, and the delivery date, and the price according to the delivery server. The terms of the transaction include information on the price of a product when purchasing a single product, the price of the product when purchasing a large quantity of goods, the delivery date when purchasing a single product, and the delivery date when purchasing a large quantity of goods. Can be presented.
For example, when a seller presents a transaction condition, each seller (seller 1-seller N) presents the conditions for the price, quantity, and delivery date of the goods to the intermediary server 100, which is intermediated by the mobile terminal. By providing 50, the user (buyer) of the
On the other hand, when the buyer proposes a transaction condition, the buyer presents the desired transaction condition through the
1) present the seller's merchandise to the buyer that best matches the terms and conditions set forth by the buyer;
2) Seller can negotiate the terms and conditions suggested by the buyer.
On the other hand, a trade condition does not simply mean a price of a product that is differentiated according to the price or quantity of a single product.
In some cases, the buyer may want a faster delivery date, and the buyer may pay a different price for the product depending on the delivery date. In this case, the trade condition is how quickly each seller (seller 1-seller N) can deliver the goods, so the seller (seller 1-seller N) and the buyer may negotiate the price based on the delivery date.
That is, the buyer and the seller may present mutual terms, or match with the terms presented by the buyer, or may select the buyer's desired terms from the seller (seller 1-seller N).
Therefore, although the
The product transaction by the mediation server 100 is made as the mobile terminal 50 requests the payment to the mediation server 100, the payment is requested from the mobile terminal, and the mediation server 100 is the
6 conceptually illustrates a manner in which a plurality of buyers are linked to an advertisement and a product purchase by using an advertisement including a product mapping code.
Referring to FIG. 6, a user of the
The gift request is that the user of the
Purchase consignment means that the user of the mobile terminal 50 requests a gift of the corresponding product to the
The joint purchase indicates that the user of the mobile terminal 50 requests the
Such a gift request, purchase consignment, and joint purchase can be performed in one
For products that maintain homogeneity by a product mapping code, the
The
For example, the order in which the
Since the
On the other hand, the
On the other hand, when the process of commodity distribution is extended without being fixed like "AB -...- D" or "AB -...- F", the mobile terminal belonging to the B block (for example, reference numeral 60) In recognition of the contribution, the profit distribution of the mobile terminals (for example, 50 and 60) of the A block and the B block may be 1: 1. As product distribution expands, margins associated with product distribution and a portion of the margin may be distributed to the
That is, when the process of product distribution is fixed to a specific block, it is reasonable to give the most profit to the
7 is a conceptual diagram illustrating a method of distributing an advertisement cost according to transmission of an advertisement.
Referring to FIG. 7, the
Accordingly, the advertising cost for the
Although FIG. 7 illustrates that the advertising costs are equally distributed by 25% by four
8 is a block diagram illustrating an example of an intermediary server according to the present invention.
6, the mediation server 100 is a product
The product
The
The
Accordingly, it is preferable that the QR code registered in the offline medium further includes information on an expiration date for verifying the validity of the product. The expiration date of the commodity may be displayed in the order of year-month-day, and the start time and end time of the expiration date are preferably included together.
When the
Preferably, the
The
When the
The
The
The transaction
The transaction
In addition, when the banner advertisement or the online advertisement notifies the phone number written in the mobile terminal information input window, the transaction
The SNS
The SNS product
On the other hand, as described with reference to Figure 7, when one
If the advertising costs for one
5: website 10: handbill
6, 11: QR code type product code 50: Mobile terminal
100: mediation server 300: financial server
400: seller terminal
Claims (11)
SNS which generates SNS product information including information of the product and the seller of the product by referring to the online and offline purchase history of the product specified in the code analysis module and provides the information to the mobile terminal to guide the product purchase. Commodity information generation module; commodity brokerage server for providing online and offline SNS information comprising a.
The SNS product information generation module,
Commodity intermediary server for providing online and offline SNS information, characterized in that for determining the goods that match the product code to the same product.
On-line characterized in that it comprises any one of the preferences, sales rankings, reviews, price information, delivery satisfaction, seller information, the seller's credit information, and the sales amount of the product for the same product based on the product code, and Commodity brokerage server that provides offline SNS information.
The SNS product information generation module,
When the online advertisement medium provides an online advertisement to the mobile terminal and delivers it to at least one other mobile terminal, the advertisement cost for the online advertisement medium is distributed to the mobile terminal through which the online advertisement is delivered. A commodity brokerage server providing online and offline SNS information.
Provide the mobile terminal with the transaction conditions presented by the at least one seller who can provide the product specified by the product mapping code, and match the product of the seller meeting the transaction conditions selected by the mobile terminal to match the seller for the same product. And a transaction condition matching module for matching the buyer with the N: 1; a commodity brokerage server for providing online and offline SNS information.
The above trade terms,
Commodity broker server for providing online and offline SNS information, characterized in that the information on any one of the quantity of the product, the price per quantity of the product, and the delivery date, and the price according to the delivery date.
The transaction condition matching module,
Commodity intermediary server for providing online and offline SNS information, characterized in that matching the most matched between the transaction conditions proposed by the mobile terminal and the transaction conditions proposed by the seller.
The transaction condition matching module,
When the mobile terminal requests a transaction condition and the mobile terminal presents the transaction condition, a product brokerage server providing online and offline SNS information, which is provided to a seller who sells the product to induce a transaction. .
The mediation module,
Before the product is shipped, approve payment for the sale of the product, and after the product is delivered, the approved amount is provided to the seller, providing online and offline SNS information. Commodity brokerage server.
The product mapping code,
A commodity brokerage server for providing online and offline SNS information, characterized in that any one of a QR (Quick Response Code) code, a barcode, and a code string consisting of any one of numbers, letters, and special characters.
Product mapping code,
Commodity brokerage server for providing online and offline SNS information, characterized in that the sale validity information for the product is included.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020110034205A KR20120116643A (en) | 2011-04-13 | 2011-04-13 | Agent server prividing on-line and off line sns information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020110034205A KR20120116643A (en) | 2011-04-13 | 2011-04-13 | Agent server prividing on-line and off line sns information |
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| Publication Number | Publication Date |
|---|---|
| KR20120116643A true KR20120116643A (en) | 2012-10-23 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020110034205A KR20120116643A (en) | 2011-04-13 | 2011-04-13 | Agent server prividing on-line and off line sns information |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2014100031A1 (en) * | 2012-12-17 | 2014-06-26 | Google Inc. | Digital personalization schema for offers |
| CN105069641A (en) * | 2015-07-13 | 2015-11-18 | 重庆伊美儿科技有限公司 | Group connection on-line off-line network marketing data management system |
| KR102113128B1 (en) * | 2019-12-17 | 2020-05-20 | 이미연 | Selling platform server for counting goods sales quantaties per seller on influencer marketing platform and operating method of selling platform server |
| KR20200075338A (en) * | 2018-12-18 | 2020-06-26 | (주)이노가드 | Apparatus for group purchase of apartment house |
| KR102377737B1 (en) | 2021-12-22 | 2022-03-23 | 주식회사 웰유아이엔씨 | Electronic apparatus for providing product sales platform and method for operation thereof |
-
2011
- 2011-04-13 KR KR1020110034205A patent/KR20120116643A/en not_active Application Discontinuation
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2014100031A1 (en) * | 2012-12-17 | 2014-06-26 | Google Inc. | Digital personalization schema for offers |
| CN105069641A (en) * | 2015-07-13 | 2015-11-18 | 重庆伊美儿科技有限公司 | Group connection on-line off-line network marketing data management system |
| KR20200075338A (en) * | 2018-12-18 | 2020-06-26 | (주)이노가드 | Apparatus for group purchase of apartment house |
| KR102113128B1 (en) * | 2019-12-17 | 2020-05-20 | 이미연 | Selling platform server for counting goods sales quantaties per seller on influencer marketing platform and operating method of selling platform server |
| KR102377737B1 (en) | 2021-12-22 | 2022-03-23 | 주식회사 웰유아이엔씨 | Electronic apparatus for providing product sales platform and method for operation thereof |
| KR20230095761A (en) | 2021-12-22 | 2023-06-29 | 주식회사 웰유아이엔씨 | system that operates a product sales platform that provides a price setting function |
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