CN105069641A - Group connection on-line off-line network marketing data management system - Google Patents
Group connection on-line off-line network marketing data management system Download PDFInfo
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Abstract
The invention provides a group connection on-line off-line network marketing data management system. The system comprises a marketing management platform, a brand database, an integral database and a user database; the marketing management platform is connected with the brand database, the integral database and the user database; the system is further provided with a fashion social network, a fashion display network and a fashion shopping network which are connected with the marketing management platform; and on-line shopping windows at n different regions are integrated to the fashion shopping network, and each shopping window corresponds one off-line experience center. The user database comprises network social groups and general customers. The group connection on-line off-line network marketing data management system is advantageous in that, under the action of the groups, on-line and off-line communication and interaction can be achieved, common development of E-business, shop business and practical article production enterprises is promoted, and good commercial ecological environment is established.
Description
Technical field
The present invention relates to a kind of network marketing technology, be related specifically to a population tie reach the standard grade under network marketing data management system.
Background technology
Usually, people are accustomed to two English alphabets and middle embedding arabic numeral 2 represent the marketing model of various internet.Such as: C2C is enterprise and consumer for consumer and consumer, B2B are enterprise and enterprise, B2C, and they are all in the point-to-point linear marketing structure of same aspect (on line).O2O then belongs to line and to reach the standard grade the non-linear marketing structure of lower two kinds of different aspects, if do not have connecting line to reach the standard grade down the intermediate of two aspects, is difficult to form complete effective marketing system.At present, line lower harmful competition of reaching the standard grade is more and more fiery." user do shopping wash in a pan cheap, line reach the standard grade to spell than blood down " not only allow line business, the line business that puts up at an inn that powers on deeply hurt, also badly influence the sound development of manufacturing enterprise in kind, business zoology is subject to havoc, becomes line and to reach the standard grade the pain spot of lower network marketing.Obviously, prior art network marketing system also exists line and reaches the standard grade down and can not effectively link and the problems such as interaction.
Summary of the invention
The line existed for solving prior art network marketing system is reached the standard grade down and can not effectively be linked and the problem such as interaction, the present invention propose a population tie reach the standard grade under network marketing data management system.
A population tie provided by the invention reach the standard grade under network marketing data management system, comprise Campaign Management Platform, branding data storehouse, integration data storehouse and customer data base; Campaign Management Platform is connected with customer data base with branding data storehouse, integration data storehouse respectively; Further, be also provided with the fashion social network, the fashion that are connected with Campaign Management Platform and show net and fashionable shopping net; Shop window on the line that described fashionable shopping net collective has n different regions, and each shop window correspond to a line experience center; Campaign Management Platform carries out datumization management by branding data storehouse, integration data storehouse and customer data base to shop window on described multiple line and described multiple line experience center; Datumization management can be carried out to the product sale information that shop window on described multiple line or described multiple line experience center are sold in described branding data storehouse; Described customer data base can carry out datumization management to the group be associated with Campaign Management Platform; Datumization management can be carried out to the consumption information at any user shop window or described multiple line experience center on described multiple line in described integration data storehouse; Described fashion social network is provided with friend-making module, has friend-making interaction function; Described fashion shows that net is provided with display module, has displaying interaction function.
Further, datumization management can be carried out to the product sale information that shop window on described multiple line or described multiple line experience center are sold in described branding data storehouse, is specially described branding data storehouse and can filters out the brand product with certain brand influence to for shop window on described multiple line or described multiple line experience center; Described customer data base can carry out datumization management to the group be associated with Campaign Management Platform, and being specially described customer data base can adjust to the group be associated with Campaign Management Platform and carry out datumization management to user data; Datumization management can be carried out to the consumption information at any user shop window or described multiple line experience center on described multiple line in described integration data storehouse, is specially integration, accumulated point exchanging and the integration use produced time can do shopping to user in described integration data storehouse and carries out datumization management.
Further, what described line is provided with corresponding line experience center in shop window introduces column, and in column, issue the relevant information at line experience center, and described relevant information comprises better address and contact method.
Further, datumization management can be carried out to the product sale information that shop window or line experience center are sold on line in described branding data storehouse, comprise, in real time the sales data of shop window or line experience center merchandising is on line added up and monthly carried out classification and ordination, and shop window publicity on automatic on-line.
Further, described customer data base can carry out datumization management to the group be associated with Campaign Management Platform, comprise, statistic of classification is carried out to the consumption data of shop window or line experience central user on line, set up each population according to statistic of classification result and make it be associated with Campaign Management Platform, namely Campaign Management Platform can issue sales promotion information to the member of group, group purchase information, line experience central movable information and new product launch information, the member of group can send Shopping appointment or purchase order by the group at oneself place to shop window on line or line experience center, and shopping information can be shared between group members.
Further, the data of the described consumption to shop window on described multiple line or described multiple line experience central user carry out statistic of classification, comprise the real-time statistics user spending amount at shop window or line experience center, type of merchandize and consumption number of times on line; The spending amount of each user, type of merchandize and consumption number of times are added up and sorted.
Further, described group is network social intercourse group, described network social intercourse group is divided into the QQ group with network attribute, micro-letter group and has the VIP member group of social attribute, from described network social intercourse group, screening has user's composition that screening in the user of consumption and the marketing user of demand, described customer data base has consumption and a marketing demand and to disappear pin unification group, the described pin unification group that disappears refers to the group be made up of the user simultaneously with consumption and marketing demand, and group's base unit is made up of six users.
Further, datumization management can be carried out to the consumption information at any user shop window or line experience center on line in described integration data storehouse, comprise, the spending amount at user shop window or line experience center is on line added up and is converted into integration, and, Campaign Management Platform arranges individual subscriber account, and user can inquire about oneself consumer record by the account, and integration produces the statistical conditions with digestion data variation.
Further, described Campaign Management Platform has for the secret function of user account.
Further, on each line, shop window is provided with IP address shift key, switch between shop window on described multiple line by switching IP address shift key, on described multiple line, shop window is also provided with for putting the region praised and differ from and comment, and point is praised and differed from the user commented and can obtain corresponding reward on total mark.
Group's tie of the present invention reach the standard grade under the beneficial effect of network marketing datumization management system be can under group's effect, realize line reach the standard grade under communication and interaction; The innovative idea of " network globalization, entity localization, transaction social, displaying entertainment orientation, marketing integration, management data " can be realized; Promote the common development of electric business, shop business, manufacturing enterprise in kind, set up good business zoology environment.
Accompanying drawing explanation
Accompanying drawing 1 is the syntagmatic schematic diagram of the network marketing data management system under group's tie of the present invention is reached the standard grade.
Accompanying drawing 2 is the closed loop configuration schematic diagram of the network marketing data management system under group's tie of the present invention is reached the standard grade.
Accompanying drawing 3 for the present invention disappear pin unification group group's base unit structural representation.
Accompanying drawing 4 is the network marketing data management system structural representation under group's tie of the present invention is reached the standard grade.
Embodiment
Accompanying drawing 1 is the syntagmatic schematic diagram of the network marketing system under group's tie of the present invention is reached the standard grade, and accompanying drawing 2 is the closed loop configuration schematic diagram of the network marketing system under group's tie of the present invention is reached the standard grade, and accompanying drawing 3 to disappear pin unification group base unit structural representation for the present invention.As seen from the figure, group's tie of the present invention reach the standard grade under network data marketing management system be intended to propose a kind of line and reach the standard grade down the network marketing new architecture that can effectively connect, OOG network marketing system can be referred to as according to traditional representation method; That is, line reaches the standard grade down (Online, offline) by " group " (Group) connection, produces the marketing system of effective interaction.Letter OOG represents on line, under line and group, relation (see accompanying drawing 1) inseparable between three, thus the network closed loop (see accompanying drawing 2) forming OOG commodity transaction.Having network social intercourse attribute has again " pin that the disappears unification " group of consumption marketing feature to be made up of numerous groups of base units (see accompanying drawing 3), is to get through line to reach the standard grade the core force of lower two kinds of different marketing aspects.Commodity transaction is dissolved among network social intercourse, is managed by datumization, collecting, screen and safeguarding of high-quality is carried out to brand article and targeted customer; Cyber marketing is converted to specific integration and produces the data manipulation with digestion, to make in online popularization, experience off the net, net " disappear pin " and outreach the advantage that group purchases naturally to produce complementation, be formed with rule, presentable commodity transaction network closed loop.
Accompanying drawing 4 is the network marketing data management system structural representation under group's tie of the present invention is reached the standard grade.As seen from the figure, this system (Campaign Management Platform) is provided with three management databases: branding data storehouse, integration data storehouse, customer data base, and chain is connected to three fashion and manages net: fashion social network, fashion show net, fashionable shopping net.Shop window on the line that described fashionable shopping net collective has n different regions, and each shop window correspond to a line experience center; Described branding data storehouse, can provide the various data of brand product and optimal screening for shop window on line and line experience center; Described customer data base, can do structural adjustment to associated user group and manage user data; Described integration data storehouse, the integration produced when can do shopping to user, and use the integration digested when exchanging, carry out datumization management; Described fashion social network, be provided with group tie reach the standard grade under friend-making module; Described fashion shows net, be provided with group tie reach the standard grade under display module.In the present embodiment, friend-making module has friend-making interaction function, can be specifically the movable combination with man-to-man make friend activity on line of group under line.Display module has displaying interaction function, can be specifically that under line, model walks show, select-elite combines with image display on line.Described customer data base comprises network social intercourse group and ordinary consumer.
The quality of product and cost performance are that business is basic, and first group's tie lower marketing system of reaching the standard grade starts with from brand article screening, finally revert among brand article chooses.This system branding data storehouse is carried out convergence, arrangement, classification and screening by large data to global fashion brand, is included branding data storehouse in.According to the hobby demand of different regions consumer, determine the Over-The-Counter kinds of goods at shop window and line experience center on each line.Pre-sales, mid-sales and data analysis after sale can be made to the brand product of selling in branding data storehouse, to various brands production marketing quantity, produce integration and carry out statistics comparation and assessment, implementation brand product end elimination system.
In the present embodiment, group's tie reach the standard grade under network marketing system, its mode is: the line of commodity transaction is reached the standard grade lower effective interaction, is come with marketing by the consumption of network social intercourse group; The line that fashion is shown is reached the standard grade lower effective interaction, is come by the cultural and recreational activity of network social intercourse group, i.e. " transaction social, show entertainment orientation ".The method of this marketing system is: the merchandise sales under line is reached the standard grade, and is converted to the generation of specific integration and operates with the marketing data of digestion, i.e. " marketing integration, management data ".The application of this marketing system is: on line, N number of different regions shop window is integrated on consolidated network platform, corresponding line experience central distribution in the key city in all parts of the world district, i.e. " network globalization, entity localization ".
The present invention, the specific accumulated point exchanging multiplication emolument based on group's base unit structure is the key of building " pin that disappears unification " part-time marketing group.Embody the operation control essence of brand-new marketing network " everybody is consumer is also marketing person, each and every one be supvr be also the person of being managed ", solve the cost of human resources problem of cybertimes, also change employing mechanism and the incentive mechanism of cybertimes simultaneously.
Claims (10)
1. a population tie reach the standard grade under network marketing data management system, comprise Campaign Management Platform, branding data storehouse, integration data storehouse and customer data base; Campaign Management Platform is connected with customer data base with branding data storehouse, integration data storehouse respectively; Further, be also provided with the fashion social network, the fashion that are connected with Campaign Management Platform and show net and fashionable shopping net; Shop window on the line that described fashionable shopping net collective has n different regions, and each shop window correspond to a line experience center; Campaign Management Platform carries out datumization management by branding data storehouse, integration data storehouse and customer data base to shop window on described multiple line and described multiple line experience center; Datumization management can be carried out to the product sale information that shop window on described multiple line or described multiple line experience center are sold in described branding data storehouse; Described customer data base can carry out datumization management to the group be associated with Campaign Management Platform; Datumization management can be carried out to the consumption information at any user shop window or described multiple line experience center on described multiple line in described integration data storehouse; Described fashion social network is provided with friend-making module, has friend-making interaction function; Described fashion shows that net is provided with display module, has displaying interaction function.
2. according to claim 1 group of ties reach the standard grade under network marketing data management system, it is characterized in that, datumization management can be carried out to the product sale information that shop window on described multiple line or described multiple line experience center are sold in described branding data storehouse, is specially described branding data storehouse and can filters out the brand product with certain brand influence to for shop window on described multiple line or described multiple line experience center; Described customer data base can carry out datumization management to the group be associated with Campaign Management Platform, and being specially described customer data base can adjust to the group be associated with Campaign Management Platform and carry out datumization management to user data; Datumization management can be carried out to the consumption information at any user shop window or described multiple line experience center on described multiple line in described integration data storehouse, is specially integration, accumulated point exchanging and the integration use produced time can do shopping to user in described integration data storehouse and carries out datumization management.
3. according to claim 1 group of ties reach the standard grade under network marketing data management system, it is characterized in that, what described line is provided with corresponding line experience center in shop window introduces column, and in column, issue the relevant information at line experience center, described relevant information comprises better address and contact method.
4. according to claim 1 group of ties reach the standard grade under network marketing data management system, it is characterized in that, datumization management can be carried out to the product sale information that shop window or line experience center are sold on line in described branding data storehouse, comprise, in real time the sales data of shop window or line experience center merchandising is on line added up and monthly carried out classification and ordination, and shop window publicity on automatic on-line.
5. according to claim 1 group of ties reach the standard grade under network marketing data management system, it is characterized in that, described customer data base can carry out datumization management to the group be associated with Campaign Management Platform, comprise, statistic of classification is carried out to the consumption data of shop window or line experience central user on line, set up each population according to statistic of classification result and make it be associated with Campaign Management Platform, namely Campaign Management Platform can issue sales promotion information to the member of group, group purchase information, line experience central movable information and new product launch information, the member of group can send Shopping appointment or purchase order by the group at oneself place to shop window on line or line experience center, and shopping information can be shared between group members.
6. according to claim 5 group of ties reach the standard grade under network marketing data management system, it is characterized in that, the data of the described consumption to shop window on described multiple line or described multiple line experience central user carry out statistic of classification, comprise the real-time statistics user spending amount at shop window or line experience center, type of merchandize and consumption number of times on line; The spending amount of each user, type of merchandize and consumption number of times are added up and sorted.
7. according to claim 1 group of ties reach the standard grade under network marketing data management system, it is characterized in that, described group is network social intercourse group, described network social intercourse group is divided into the QQ group with network attribute, micro-letter group and the VIP member group with social attribute, from described network social intercourse group, screening has the user of consumption and marketing demand, screen the user with consumption and marketing demand in the user of described customer data base and form the pin unification group that disappears, the described pin unification group that disappears refers to the group be made up of the user simultaneously with consumption and marketing demand, group's base unit is made up of six users.
8. according to claim 1 group of ties reach the standard grade under network marketing data management system, it is characterized in that, datumization management can be carried out to the consumption information at any user shop window or line experience center on line in described integration data storehouse, comprise, the spending amount at user shop window or line experience center is on line added up and is converted into integration, and, Campaign Management Platform arranges individual subscriber account, user can inquire about oneself consumer record by the account, and integration produces the statistical conditions with digestion data variation.
9. according to claim 1 group of ties reach the standard grade under network marketing data management system, it is characterized in that, described Campaign Management Platform has for user account maintain secrecy function.
10. according to claim 1 group of ties reach the standard grade under network marketing data management system, it is characterized in that, on each line, shop window is provided with IP address shift key, switch between shop window on described multiple line by switching IP address shift key, on described multiple line, shop window is also provided with for putting the region praised and differ from and comment, and point is praised and differed from the user commented and can obtain corresponding reward on total mark.
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Application publication date: 20151118 |