CN101901438A - System and method for combining online and offline exhibition - Google Patents
System and method for combining online and offline exhibition Download PDFInfo
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- CN101901438A CN101901438A CN2009100848490A CN200910084849A CN101901438A CN 101901438 A CN101901438 A CN 101901438A CN 2009100848490 A CN2009100848490 A CN 2009100848490A CN 200910084849 A CN200910084849 A CN 200910084849A CN 101901438 A CN101901438 A CN 101901438A
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Abstract
The invention discloses a service system for combining online and offline exhibition, which comprises a central server, a seller client communicated with the central server, a purchaser client and an exhibition experience management terminal which is communicated with the central server, wherein the central server comprises a server database and a management system; the management system comprises a user management module, a transaction management module, an experience management module and a communication module; the communication module is used for providing corresponding data exchange service; the transaction management module matches the supply and demand of goods, generates goods orders and manages the orders; the experience management module queries corresponding information of an exhibition experience shop according to the goods orders, transmits the experience goods information to the experience management terminal, and carries out experience reservation; and the exhibition experience management terminal provides a communication interface between the worker of the exhibition experience shop and the central server, and manages the goods storage and delivery of the exhibition experience shop and the purchaser experience.
Description
Technical field
The present invention relates to e-commerce field, or rather, relate to a kind of online system and method that combines with offline exhibition.
Background technology
Along with popularizing of robot calculator and internet, emerge numerous e-commerce websites and transaction platform, not only make things convenient for the activity of doing business of enterprise and individual Internet Access, and carried forward vigorously electronic business, and present good development trend.The essence of ecommerce is to utilize technological means to optimize traditional commerce value chain top links such as buying, transaction, sale, popularization, it is convenient and preferential that the client has been enjoyed by ecommerce, meanwhile, the problem that hinders and influence the ecommerce development in an all-round way concentrates on " experience of commodity ".In the current e-commerce transaction, commodity just are introduced by literal and picture on webpage, to the description of the specification and the size of product, and the displaying that utilizes multimedia meanses such as 3D and Online Video, can understand merchandise news as far as possible all sidedly in the hope of making the client.But no matter be literal or multimedia introduction, the problem that all exists some product characteristics fully to show, for example need such as " aberration, try on, texture " contact the information that can obtain with material object, and some problems false or that describe " the figure thing is not inconsistent " that brought more make the client have no end of misgivings when concluding the business with having infelicity.
Based on above reality, the product of nonstandardized technique, careful choosing a trade or product can only be avoided in some enterprises or website as far as possible on scope of business.Therefore, caused such as online transaction prosperities such as books and audio-visual products and the very few situations of trading volume such as dress ornament, household, production and daily necessities.In order to give up consumer's misgivings, the present solution of large-scale website is to set up service regulation, by the clause of consumer protection rights and interests, utilizes law or both sides to reach an agreement and carries out reimbursement or transfer goods.But said method just gives to ensure afterwards, and goods return and replacement rate that cause there is no essence and helps for reducing insufficient by descriptive labelling, the shopping risk still, user's confidence is still reduced easily, and businessman safeguards that credit also becomes very painstaking simultaneously.
Therefore need a kind of new ecommerce experience method, system and equipment,, improve seller's trading volume, guarantee the success ratio of concluding the business both parties' transaction quality to be guaranteed in the hope of improving the E-business service system.
Summary of the invention
The object of the present invention is to provide a kind of new e-commerce platform, on the basis of the web page display of original platform and trading function, increase entity experience system, thereby for client and businessman provide the displaying of physical goods and experience environment, solve under the existing e-commerce platform framework, owing to merchandise news discloses the low and frequent problem of goods return and replacement of insufficient Transaction Success rate that causes.
For this reason, the invention provides a kind of online service system that combines with offline exhibition, described system comprises central server, the a plurality of seller client that communicate to connect with it, a plurality of buyer client, it is characterized in that, described system also comprises a plurality of experiences office terminal that communicates to connect with described central server, wherein
Described seller client, for the seller provides communication interface with central server, be used for that the commodity supply of material information that comprises displaying merchandise information, experiences merchandise news, trade confirmation information that the seller provides is sent to central server and from the central server receiving feedback information;
Described buyer client, for the buyer provides communication interface with central server, the commodity solicited message that comprises inquiry inventory information, transaction request information, experiences merchandise news that is used for will the buyer proposing is sent to central server and from the central server receiving feedback information;
Described central server comprises server database and management system, described server database storing user's registered information, information on services, merchandise news and sequence information; Described management system comprises user management module, trade management module, experience management module and communication module;
Described communication module be used for according to describedly buy, the mode that communicates to connect of seller client and experience office terminal and central server provides corresponding data exchange service;
Described trade management module is mated buyer's commodity solicited message and seller's commodity supply of material information, generates goods orders and order is managed, and described goods orders comprises experiences goods orders and bargain order;
The experience goods orders that described experience management module produces according to described trade management module, the corresponding experience store of inquiry information in server database, and carry out exchanges data with its experience office terminal, send to it and experience merchandise news, and experience reservation;
Described experience office terminal provides the communication interface of staff of experience store and central server, and commodity storage, dispensing and the Buyers's Experience of experience store managed.
Simultaneously, the present invention also provides a kind of online service providing method that combines with offline exhibition, and described method is realized by the system as claimed in claim 1, it is characterized in that, said method comprising the steps of:
Upload displaying merchandise information and experience merchandise news to central server by each seller's client;
Central server receives above-mentioned information, and is that every experience commodity generate a displaying mandate coding;
To experience commodity distribution to the displaying shops of subscribing, and in verification described mandate coding back its information of typing in the experience office terminal;
By buyer's client-access central server, select displaying merchandise or experience commodity;
When selecting displaying merchandise, central server sends to described buyer's client and chooses the info web of displaying merchandise, and transactional services is provided;
When selecting to experience commodity, central server is to changing the experience reservation process over to: whether inquiry is experienced in stockit is available in experiencing merchandising database, then feedback experiences out of stock information out of stock, the in stockit is available body of commodity verification certificate that then generates, and described body of commodity verification certificate is sent to buyer's client, described body of commodity verification certificate comprises to be experienced single numbering, experience goods number, experiences password and experiences the address, shop;
The buyer experiences in the experience shop according to the information of described body of commodity verification certificate, generates one by the experience terminal afterwards and experiences the authentication coding, and the buyer relies on described experience authentication encoder feedback experience information to give central server;
The buyer is connected to central server by buyer client, the product transaction of doing business of going forward side by side.
Beneficial effect of the present invention is, provides an enforcement platform for traditional business model and ecommerce are organically integrated, thereby can make full use of both advantages, made a kind of brand-new commercial service system.Guarantee client and the necessary right to know of the both sides of businessman, security and every rights and interests in the business transaction effectively, broken the limitation of known electronic business affairs method, will expand the application space of ecommerce greatly, fully satisfied the diversified demand of commodity.Well reduce the operation cost of ecommerce, effectively improved the competitive edge of online transaction.This business model can be widely used in the wholesale and retail link of every profession and trade.By system of the present invention, the each side that participates in business is connected to each other communication by network, and each parties can both obtain the safety guarantee of maximum possible legally with in managing, and avoids the infringement of economic and moral aspect.
Description of drawings
Fig. 1 is the Organization Chart of service system of the present invention;
Fig. 2 is the formation synoptic diagram at the experience center of system of the present invention;
The process flow diagram that Fig. 3 is to use system of the present invention to conclude the business;
Fig. 4 is the management system synoptic diagram at experience of the present invention center.
Embodiment
Below in conjunction with accompanying drawing the present invention is specifically described.
Fig. 1 is the Organization Chart of service system of the present invention, as seen from the figure, service system online and that offline exhibition combines of the present invention comprises central server, a plurality of seller client that communicate to connect with it, a plurality of buyer client and a plurality of experiences office terminal.The experience office terminal is positioned at corresponding displaying shops, with entity apparatus such as sales counter, shelf, commodity form " the experience " center ", as shown in Figure 2.
In Fig. 1, central server is divided into line upper mounting plate server and line experience management server, this differentiation can only be the logic distinguishing on the function, also can be differentiation physically, no matter which kind of is realized, all belongs to scope of the present invention.
Here, " communicate to connect " be comprise by wired or wireless connected mode via Internet communicate, by the cordless communication network that comprises GSM, CDMA, CDMA2000, WCDMA, TDS-CDMA communicate mode one kind of or more than one.
Wherein, seller client, for the seller provides communication interface with central server, be used for that the commodity supply of material information that comprises displaying merchandise information, experiences merchandise news, trade confirmation information that the seller provides is sent to central server and from the central server receiving feedback information
Buyer client, for the buyer provides communication interface with central server, the commodity solicited message that comprises inquiry inventory information, transaction request information, experiences merchandise news that is used for will the buyer proposing is sent to central server and from the central server receiving feedback information.
This buyer and seller client can be to buy/seller user's PC and/or mobile phone etc., as long as it can be communicated by letter with central server, need not particular arrangement.And the information between the two can be undertaken by the website of central server, and seller client visit related web page also passes through webpage, carries out information interaction.
Described central server comprises server database and management system, described server database storing subscriber information, merchandise news and sequence information; Described management system comprises user management module, trade management module, experience management module and communication module.
Wherein, a kind of preferred storage organization of described database is:
Use the first storage area storing subscriber information, comprise the log-on message of buyer and seller among the user, the user has bought the information on services of which service in system, and corresponding payment information etc.And use one second storage area store commodity information, as master index, store the property description of these commodity with unique coding of every commodity, with it Guan Lian purchase order with experience order, experience information of these commodity or the like.Use one the 3rd storage area storing commodity and seller and buyer's related information.
Described communication module be used for according to describedly buy, the mode that communicates to connect of seller client and experience office terminal and central server provides corresponding data exchange service.For example communication by the internet and the communication by mobile communications network.As a rule, described communication module should provide the communication service by the internet at least.And native system operates with form of websites, the PC that the client of dealing man is provided for oneself for the user.And along with the intercommunication of mobile communication and internet, communication module is preferably the mobile communications network that also is used to support to comprise GSM, CDMA, CDMA2000, WCDMA, TDS-CDMA.
Described trade management module is mated buyer's commodity solicited message and seller's commodity supply of material information, generates goods orders and order is managed, and described goods orders comprises experiences goods orders and bargain order.
For example, described trade management module is brought together buyer's commodity solicited message and seller's commodity supply of material information, produces the commodity transaction order and the customer experience order of coupling.Here " brining together " according to different types of transaction has different modes, and for example the commodity for auction formats can be that valency is brought together, and for " fixed price ", the commodity of the form of promptly fixing a price are then bought the coupling of clicking with commodity and got final product; Then experience the coupling of clicking with displaying merchandise for experiencing commodity.
A kind of preferred implementation of described trade management module comprises: order management unit, payment management unit, encryption and decryption verification unit, bargain matching unit and experience commodity matching unit.
The experience goods orders that described experience management module produces according to described trade management module, the corresponding experience store of inquiry information in server database, and carry out exchanges data with its experience office terminal, send to it and experience merchandise news, and experience reservation.In some cases, experience management module also provides the cipher authentication function.Described experience management module comprises to be experienced the item retrieves unit, experience the commodity distribution administrative unit, experiences odd numbers and password generation unit and experiences the evaluation administrative unit.
For example, experience management module can grasp the IP address of buyer client, thereby judge its current location, search for according to this from its nearest experience shop, thereby when the tabulation of experience shop is provided, provide a preferred drop-down menu to the client, the result that clicks according to the client, the experience shop is numbered, experience goods number, customer number, information such as experience serial number are encrypted with asymmetric manner and are generated an experience password, central server is established a PKI, for each client of experiencing the shop is equipped with a private key, thereby it is unique and retrospective making each experience Dan Jun, after the user experience, generate one by the shop of experience client again and experience the authentication coding, the user relies on this authentication coding to experience impression to server feedback.The benefit of doing like this: the one, ensure that user experience is orderly smoothly, the 2nd, prevent false experience feedback information, all can provide effective supervision and tracking to the buyer and the seller, be convenient to set up effectively and the reliable credit rating system, and the latter be most important for ecommerce.
Described experience office terminal provides the communication interface of staff of experience store and central server, and commodity storage, dispensing and the Buyers's Experience of experience store managed.
Preferably, the experiencing system server comprises merchandise news and the storer of Buyers's Experience information and the experience shop administration module that above-mentioned information is managed of storing the experience shop; And customer interface, be interactive input-output device, be used to import buyer's customer experience list authorization information, provide and experience single and experience merchandise query and demonstration.Obviously, the simplest situation is that described experience office terminal can be by the computer realization that corresponding program has been installed.
According to one embodiment of the invention, described experience shop administration module comprises: experience information verification unit, experience customer account management unit, stock control unit, experience back authentication ' unit and StoreFront transaction unit.
Simultaneously, for the commodity that the user is showed on the webpage of other website also can add the function of experiencing commodity easily by the native system inTouch Lab, can comprise third party's webpage connector in described trade management module setting, described third party website plug-in unit is experienced link in order to add one on third party's webpage, and the user sets up when clicking this experience link and experiences getting in touch of commodity matching unit.Thereby can be to the commodity experience order on this third party's webpage.
Referring to Fig. 3, the process flow diagram that it is to use system of the present invention to conclude the business, the process of using system of the present invention to conclude the business is as follows:
At first be that the seller uploads displaying merchandise information and experiences merchandise news to central server by each seller's client, for example by the input of the corresponding web page on the access transaction website.Central server receives above-mentioned information, and is that every experience commodity generate a displaying mandate coding.To experience commodity distribution to the displaying shops of subscribing, and in verification described mandate coding back its information of typing in the experience office terminal.
The buyer selects displaying merchandise or experiences commodity then by buyer's client-access central server.When selecting displaying merchandise, central server sends to described buyer's client and chooses the info web of displaying merchandise, and transactional services is provided.
When selecting to experience commodity, central server is to changing the experience reservation process over to: whether inquiry is experienced in stockit is available in experiencing merchandising database, then feedback experiences out of stock information out of stock, the in stockit is available body of commodity verification certificate that then generates, and described body of commodity verification certificate is sent to buyer's client, described body of commodity verification certificate comprises to be experienced single numbering, experience goods number, experiences password and experiences the address, shop.The buyer experiences in the experience shop according to the information of described body of commodity verification certificate, generates one by the experience terminal afterwards and experiences the authentication coding, and the buyer relies on described experience authentication encoder feedback experience information to give central server.If the buyer is satisfied to commodity, then can be connected to central server by buyer client, the product transaction of doing business of going forward side by side can certainly show that shops directly determines transaction.
And for safety guarantee is carried out in transaction and experience, described buyer's client preferably includes a computing machine and a mobile phone that is connected to the internet.Inquire about and receive merchandise news, send reserve requests by described computer realization, the function of carrying out online transaction, and be used for receiving sensitive informations such as experiencing password and transaction verification sign indicating number by mobile phone.
A kind of preferred formation of the displaying shops of use service system of the present invention as shown in Figure 4.Comprise warehouse system, storehouse management device, row number machine and foreground computer and LED and speech prompting system.Wherein, experience commodity storage in the warehouse, identified by RFID label or bar code, the storehouse management device is one to combine the intelligent terminal of rfid interrogator or barcode scanner, as PDA.The row number machine is connected with the foreground computer, and wherein trade mark machine can use commercially available mill run or customization.
The user at first goes the number of getting of row number machine, submit to it to experience afterwards to foreground computer place single, the foreground computer is according to the order of the number of getting, in the database of oneself, search the Inventory Performance and the memory location of these commodity according to the experience goods number on each Customer Experience list, and export to the relevant work personnel or the automatic robot reaches goods.Each taking-up of warehouse commodity all can be identified and record.After obtaining commodity, called out the numbers by LED and speech prompting system, the client who is called out the numbers can enter to experience to distinguish and carry out commodity experience.
The above description of this invention is illustrative, and nonrestrictive, and those skilled in the art is understood, and can carry out many modifications, variation or equivalence to it within spirit that claim limits and scope, but they will fall within the scope of protection of the present invention all.
Claims (10)
1. service system that online and offline exhibition combines, described system comprises central server, the a plurality of seller client that communicate to connect with it, a plurality of buyer client, it is characterized in that, described system also comprises a plurality of experiences office terminal that communicates to connect with described central server, wherein
Described seller client, for the seller provides communication interface with central server, be used for that the commodity supply of material information that comprises displaying merchandise information, experiences merchandise news, trade confirmation information that the seller provides is sent to central server and from the central server receiving feedback information;
Described buyer client, for the buyer provides communication interface with central server, the commodity solicited message that comprises inquiry inventory information, transaction request information, experiences merchandise news that is used for will the buyer proposing is sent to central server and from the central server receiving feedback information;
Described central server comprises server database and management system, described server database storing subscriber information, merchandise news and sequence information; Described management system comprises user management module, trade management module, experience management module and communication module;
Described communication module be used for according to describedly buy, the mode that communicates to connect of seller client and experience office terminal and central server provides corresponding data exchange service;
Described trade management module is mated buyer's commodity solicited message and seller's commodity supply of material information, generates goods orders and order is managed, and described goods orders comprises experiences goods orders and bargain order;
The experience goods orders that described experience management module produces according to described trade management module, the corresponding experience store of inquiry information in server database, and carry out exchanges data with its experience office terminal, send to it and experience merchandise news, and experience reservation;
Described experience office terminal provides the communication interface of staff of experience store and central server, and commodity storage, dispensing and the Buyers's Experience of experience store managed.
2. service system according to claim 1, it is characterized in that, described communicate to connect for by wired or wireless connected mode via Internet communicate, by the cordless communication network that comprises GSM, CDMA, CDMA2000, WCDMA, TDS-CDMA communicate mode one kind of or more than one.
3. service system according to claim 1 is characterized in that, described trade management module comprises: order management unit, payment management unit, encryption and decryption verification unit and experience commodity matching unit.
4. service system according to claim 3, it is characterized in that, described trade management module comprises third party's webpage connector, described third party website plug-in unit is experienced link in order to add one on third party's webpage, and the user sets up when clicking this experience link and experiences getting in touch of commodity matching unit.
5. service system according to claim 1 is characterized in that, described experience management module comprises to be experienced the item retrieves unit, experience the commodity distribution administrative unit, experiences odd numbers and password generation unit and experience the evaluation administrative unit.
6. service system according to claim 1 is characterized in that, described experience office terminal comprises:
The experiencing system server comprises merchandise news and the storer of Buyers's Experience information and the experience shop administration module that above-mentioned information is managed of storing the experience shop;
Customer interface is interactive input-output device, be used to import buyer's customer experience list authorization information, provide and experience single and experience merchandise query and demonstration.
7. service system according to claim 6 is characterized in that, described experience shop administration module comprises: experience information verification unit, experience customer account management unit, stock control unit, experience back authentication ' unit and StoreFront transaction unit.
8. service providing method that online and offline exhibition combines, described method is realized by the system as claimed in claim 1, it is characterized in that, said method comprising the steps of:
Upload displaying merchandise information and experience merchandise news to central server by each seller's client;
Central server receives above-mentioned information, and is that every experience commodity generate a displaying mandate coding;
To experience commodity distribution to the displaying shops of subscribing, and in verification described mandate coding back its information of typing in the experience office terminal;
By buyer's client-access central server, select displaying merchandise or experience commodity;
When selecting displaying merchandise, central server sends to described buyer's client and chooses the info web of displaying merchandise, and transactional services is provided;
When selecting to experience commodity, central server is to changing the experience reservation process over to: whether inquiry is experienced in stockit is available in experiencing merchandising database, then feedback experiences out of stock information out of stock, the in stockit is available body of commodity verification certificate that then generates, and described body of commodity verification certificate is sent to buyer's client, described body of commodity verification certificate comprises to be experienced single numbering, experience goods number, experiences password and experiences the address, shop;
The buyer experiences in the experience shop according to the information of described body of commodity verification certificate, generates one by the experience terminal afterwards and experiences the authentication coding, and the buyer relies on described experience authentication encoder feedback experience information to give central server;
The buyer is connected to central server by buyer client, the product transaction of doing business of going forward side by side.
9. the online service providing method that combines with offline exhibition according to claim 8, it is characterized in that, described buyer's client comprises a computing machine and a mobile phone that is connected to the internet, described computer realization inquiry and reception merchandise news, transmission reserve requests, carry out the function of online transaction, described mobile phone is used for receiving the experience password.
10. the online service providing method that combines with offline exhibition according to claim 8 is characterized in that the mandate of described experience commodity is encoded, issued the buyer's experience and encodes, and described experience authentication coding is the cryptographic algorithm generation that basis is selected.
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| CN2009100848490A CN101901438A (en) | 2009-05-25 | 2009-05-25 | System and method for combining online and offline exhibition |
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| CN108550072A (en) * | 2018-04-24 | 2018-09-18 | 重庆南米电子商务有限公司 | Commodity for e-commerce judge system |
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