CN106204081B - O2O shopping method, shopping cart and shopping system - Google Patents

O2O shopping method, shopping cart and shopping system Download PDF

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CN106204081B
CN106204081B CN201510217619.2A CN201510217619A CN106204081B CN 106204081 B CN106204081 B CN 106204081B CN 201510217619 A CN201510217619 A CN 201510217619A CN 106204081 B CN106204081 B CN 106204081B
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commodity
shopping
information
commodities
shopping cart
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CN106204081A (en
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贾成生
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Suning Group Co ltd
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Suning Group Co ltd
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Abstract

The invention provides an O2O shopping method, a shopping cart and a shopping system, and belongs to the technical field of electronic commerce. The method comprises the following steps: step S1, storing the commodities selected by the salesman, and sharing the interested commodities to the member according to the member account; step S2, making a message reminding strategy for the shared commodities interested by the members, and sending related message reminding to the members when the strategy is met; and step S3, inquiring member information and shopping information according to the member account number, and inquiring salesman information and store information according to the salesman number. According to the technical scheme, the existing online electronic shopping cart is combined with the offline physical store service, online price change of offline bargaining is achieved, the update state of the commodity is automatically notified to members in real time, and the members and the salespersons can check information mutually, so that the shopping experience of users is improved.

Description

O2O shopping method, shopping cart and shopping system
Technical Field
The invention relates to the technical field of electronic commerce, in particular to an O2O shopping method, a shopping cart and a shopping system.
Background
People often face the following problems while shopping in stores: seeing the goods with intention at one store, at the moment, going to other stores for selecting one, and if the goods come back to buy again, forgetting which store is the one; the member can see the favorite shoes in a store, the proper size or price is not available at that time, the member leaves the own mobile phone number for the salesperson, and later, the proper size of the shoes is in good order or reduced in price, the salesperson loses the mobile phone number of the member, and the like, so that the transaction cannot be completed smoothly due to the loss of key information.
With the development of the internet, the electronic commerce connects the seller and the buyer through the network, and the electronic commerce shopping cart is an important tool for people to shop on the internet on line, and is used for temporarily storing commodities selected by the user, assisting the member to select the commodities from the virtual mall, carrying the commodities, and settling accounts at the virtual cash desk. However, the current e-commerce shopping cart only aims at online internet shopping, and cannot solve the problems encountered in offline physical store shopping.
Disclosure of Invention
Aiming at the defects in the prior art, the technical problem to be solved by the invention is how to combine the existing online electronic shopping cart with the offline physical store service, realize offline bargaining online price change, automatically notify the members of the update state of the commodity in real time, and enable the members and the salespersons to mutually check information, thereby improving the shopping experience of users.
In order to achieve the above object, in one aspect, the present invention provides a method for realizing shopping of O2O, comprising the following steps:
step S1, storing the commodities selected by the salesman, and sharing the interested commodities to the member according to the member account;
step S2, making a message strategy for the shared commodities interested by the members, and sending related message reminders to the members when the strategy is met;
and step S3, inquiring member information and shopping information according to the member account, and inquiring salesman information and store information according to the salesman identification.
Preferably, the step S1 specifically includes:
the shop assistant adds the selected commodity into the shopping cart of the shop assistant, and stores the commodity as the shopping record of the shop assistant;
and acquiring a member account number of the member, sharing the commodity interested by the member to the member according to the member account number, and storing the shared commodity.
Preferably, the step S2 specifically includes:
and establishing a message reminding strategy for the shared commodities, modifying the selling prices of the commodities by the shop assistant when the shop is in sales promotion, and sending a price change message reminding to the member according to the member account number when the strategy is met.
Preferably, the step S3 specifically includes:
storing the corresponding relation between the shop assistant identification and the member account;
the salesperson inquires member information and shopping information according to the member account;
and the member inquires the salesman information and the store information according to the salesman identification.
In another aspect, the present invention also provides an O2O shopping cart, including:
the system comprises a shop assistant purchased commodity module, a shopping cart storage module and a commodity sharing module, wherein the shop assistant purchased commodity module is used for storing commodities which are selected by a shop assistant and added into a shopping cart of the shop assistant and sharing interested commodities to members according to member account numbers;
the shared commodity module is used for storing the salesman identification, the member identification shared by the salesman and shared commodities corresponding to the members;
and the message reminding strategy module is used for formulating a message reminding strategy for the storage of the shared commodities and sending related message reminding to the corresponding member when the strategy is met.
Preferably, the shopping cart further comprises:
and the store information storage module is used for storing store information and information of all store clerks.
Preferably, the shopping cart further comprises:
and the member purchased commodity module is used for storing commodities selected by the members and sharing commodities with other members.
Preferably, the shared goods module is specifically configured to,
the business clerk can inquire the corresponding member information in the member system according to the member account number, or the commodity identification and the business clerk number can inquire the corresponding shopping state in the commodity module purchased by the member;
the member can inquire the salesman information and the store information in the store information storage module according to the salesman job number.
Preferably, the message policy reminding module is specifically configured to formulate a message reminding policy for shared commodities, modify the selling prices of the commodities by a salesperson when a store performs a sales promotion activity, and send a price change message reminding to a member according to a member account when the policy is satisfied.
In another aspect, the present invention also provides an O2O shopping system, including: the system comprises a terminal, a member system, a commodity information system, a message notification system and an O2O shopping cart, wherein the O2O shopping cart adopts the O2O shopping cart; wherein the content of the first and second substances,
the terminal is used for establishing a communication channel with the O2O shopping cart, and salesmen and meeters access the O2O shopping cart through the terminal;
the member system is used for verifying the member account and storing the related information of the member;
the commodity information system is used for storing commodity information;
the message notification system is used for sending reminding messages to the members.
In the technical scheme of the invention, the salesperson of the off-line physical store can realize the on-line commodity sharing of the member through the O2O shopping cart, in the commodity sharing process, the salesperson and the salesperson exchange information so as to carry out on-line and off-line interaction through the shopping cart at the later stage, and when the member thinks again that the corresponding store and the salesperson can directly check the commodity related information of the O2O shopping cart; after the sales clerk modifies the goods source or price of the corresponding commodity, the sales clerk does not need to call to notify the member, and the O2O shopping cart can automatically remind the member of the changed latest state of the commodity by messages, so that the probability that the transaction cannot be successfully completed due to key information loss caused by human factors is greatly reduced, and the shopping experience of the user is improved.
Drawings
FIG. 1 is a schematic flow chart of a shopping method of O2O in one embodiment of the present invention;
FIG. 2 is a schematic diagram of an O2O shopping cart according to another embodiment of the present invention;
FIG. 3 is a schematic diagram of an O2O shopping system according to another embodiment of the present invention;
FIG. 4 is a schematic diagram of an application of the O2O shopping system in another embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the present invention will be described in further detail with reference to the accompanying drawings and specific embodiments.
FIG. 1 is a flow chart of a method for implementing O2O shopping in an embodiment of the present invention, as shown in FIG. 1, the method includes the following steps:
step S1, storing the commodities selected by the salesman, and sharing the interested commodities to the member according to the member account;
step S2, making a message strategy for the shared commodities interested by the members, and sending related message reminders to the members when the strategy is met;
and step S3, inquiring member information and shopping information according to the member account, and inquiring salesman information and store information according to the salesman identification.
Preferably, step S1 specifically includes: the shop assistant adds the selected commodity into the shopping cart of the shop assistant, and stores the commodity as the shopping record of the shop assistant; and acquiring a member account number of the member, sharing the commodity interested by the member to the member according to the member account number, and storing the shared commodity.
Preferably, step S2 specifically includes: and establishing a message reminding strategy for the shared commodities, modifying the selling prices of the commodities by the shop assistant when the shop is in sales promotion, and sending a price change message reminding to the member according to the member account number when the strategy is met.
Preferably, step S3 specifically includes: storing the corresponding relation between the shop assistant identification and the member account; the salesperson inquires member information and shopping information according to the member account; and the member inquires the salesman information and the store information according to the salesman identification.
Specifically, the shop assistant adds the sold commodity into the shopping cart of the shop assistant, and stores the commodity as the shopping record of the shop assistant; the shop assistant acquires the member account of the customer, shares the commodities which the customer is interested in with the customer according to the member account, and stores the shared commodities. At the moment, a salesperson can modify the sale price of the shared commodity on line, and a customer can inquire the modified latest sale price on line in real time, so that the off-line bargaining on-line price modification is realized; when the relevant commodities of the store do not have proper prices or inventory, a salesperson can make a relevant message reminding strategy for the shared shopping cart commodities and store the strategy, and when the strategy conditions are met, a trigger message sends relevant message reminding to the corresponding customer, so that the system automatically reminds the customer when the commodity state changes; because the number of the business employee and the number of the member account are stored, when the business employee needs to check the member information or the shopping state, the business employee only needs to inquire the corresponding member information according to the member account or inquire the shopping state of the member according to the member account, the commodity identification and the number of the business employee; when a customer needs to inquire the information of a salesman or store, the information of the salesman or store is only needed to be inquired according to the number of the salesman, so that the mutual information inquiry between the salesman and the store is realized, the probability that the transaction cannot be successfully completed due to the loss of key information caused by human factors is greatly reduced, and the shopping experience of the user is improved.
FIG. 2 is a schematic diagram of an O2O shopping cart according to another embodiment of the present invention, as shown in FIG. 2, the O2O shopping cart comprises: the system comprises a member purchased commodity module, a salesman purchased commodity module, a shared commodity module, a store information storage module and a message reminding strategy module;
the member purchased commodity module is used for temporarily storing commodities selected by the members, assisting customers in selecting commodities from the virtual shopping malls, carrying the commodities and settling accounts at the virtual cash desk; and commodity sharing is supported for other members. The information stored by the member purchased goods module includes but is not limited to: member account number, commodity identification, shopping state, and shop assistant job number (i.e., sharer). The commodity module purchased by the member provided by the invention can track the shopping state of the customer in real time.
And the shop assistant purchased commodity module is responsible for storing commodities selected by the shop assistant and supporting commodity sharing for customers. The information stored by the module of goods purchased by the salesperson includes but is not limited to: shop assistant's job number, goods identification, sale price; and the shared commodity module is used for storing the shop assistant identification, the shared member identification and the shared commodity corresponding to the member. The information stored by the shared goods module includes but is not limited to: shop assistant job number, member account number, commodity identification and sale price; the commodity module purchased by the shop assistant and the commodity module shared by the shop assistant can realize the sharing of the shopping commodities and the online price changing of the customers by the shop assistant.
And the store information storage module is responsible for storing store information and information of all salesmen in the store. The information stored by the store information storage module includes, but is not limited to: shop assistant job number, store identification, store information and shop assistant information. The store information storage module provided by the invention can realize that a customer inquires information of a store or a salesperson.
And the message reminding strategy module is used for storing the message reminding strategy made by the shop assistant for the shared commodity, and calling the message notification system to send related messages to corresponding customers when the strategy is met. The information stored by the message alert policy module includes, but is not limited to: the business number of the salesman, the member account number, the commodity identification and the message reminding strategy information. The message reminding strategy module provided by the invention can realize that the system automatically informs the customer after the commodity state is changed.
Specifically, the salesperson shares shopping cart items with the customer: the shop assistant adds the sold commodity into the shopping cart, namely the commodity is taken as the shopping record of the shop assistant and stored in a shop assistant shopping cart module of the O2O shopping cart system; the shop assistant acquires a member account of the customer, shares the commodities which the customer is interested in with the customer according to the member account, and the shared commodities respectively store one record in the shared commodity module and the commodity module bought by the member. At this time, the salesperson can modify the selling price of the shared commodity module on line, and the customer can inquire the modified latest selling price on line in real time so as to realize that: off-line bargaining and on-line price changing;
the salesperson makes a message reminding strategy for the customer: when the relevant commodities of the store do not have proper prices or inventory, a salesperson can make a relevant message reminding strategy for the shared shopping cart commodities and store the strategy in a message reminding strategy module of the O2O shopping cart system, and when the strategy conditions are met, the message reminding strategy module triggers a message notification system to send relevant message reminding to the corresponding customer, so that the system automatically reminds the customer when the commodity state changes;
the salesman and the customer mutually check information: the shared shopping module and the member shopping module store the corresponding relationship between the sales staff and the members, namely store the numbers of the sales staff and the account numbers of the members. When the salesman needs to check the member information or the shopping state, inquiring corresponding member information according to the member account number in the shared commodity module or inquiring the corresponding shopping state in the member purchased commodity module in the O2O shopping cart according to the member account number, the commodity identification and the salesman job number in the shared commodity module; when a customer needs to inquire the salesman information or the store information, the salesman information or the store information in the store information storage module is inquired according to the number of the salesman in the member purchased commodity module; the salesperson and the customer only need to maintain own information in the O2O shopping cart, so that the information interaction between the salesperson and the salesperson is realized.
In the O2O shopping cart provided by the invention, store clerks can share commodities to customers online through the shopping cart, and in the process of commodity sharing, the store clerks and the customers exchange information of both parties, so that online and offline interaction is carried out through the shopping cart in the later period, and the shopping experience of users is improved.
FIG. 3 is a schematic diagram of an O2O shopping system according to another embodiment of the present invention, and FIG. 4 is a schematic diagram of an application of an O2O shopping system according to another embodiment of the present invention; as shown in fig. 3 and 4, the O2O shopping system includes: and a terminal for establishing a communication channel with the O2O shopping cart system, and a salesperson or a customer can access the O2O shopping cart system through the terminal. Common terminals are: mobile phones, computers; the member system is responsible for verifying the member account of the customer and storing the related information of the member, such as: member account number, mobile phone number, specific address, etc.; the commodity information system is responsible for storing commodity information. The merchandise information includes but is not limited to: commodity identification, listing price, inventory quantity, commodity detailed information and the like; the message notification system is responsible for sending alert messages to customers.
The following describes in further detail an embodiment of the O2O shopping system provided by the present invention, taking as an example that the goods in the store do not currently have a suitable price:
(1) shop assistant sharing shopping cart goods to member
The shop assistant adds the sold commodity into the shopping cart, namely the commodity is taken as the shopping record of the shop assistant and stored in a shop assistant shopping cart module of the O2O shopping cart system; when the member sees the commodity A, the price of the commodity A is high at the moment through bargaining with a store salesman, and the member buys the commodity A when waiting for price reduction; at the moment, the store clerk acquires the member account of the member, shares the commodity A interested by the member to the member according to the member account, and the shared commodity A stores one record in the shared commodity module and the commodity module bought by the member respectively.
(2) Shop assistant to set message reminding strategy for member
The salesperson may formulate a price reduction reminder policy for the shared shopping cart item A, such as sending a reminder to the consultant when the item A price falls to 100 dollars, and store this policy in the reminder policy module of the O2O shopping cart system.
After a period of time, due to the fact that the shop does preferential activities on the commodity A, the salesperson can modify the selling price of the commodity A stored in the shared commodity module on line, the selling price of the commodity A is modified to be 98 yuan, at the moment, the shared commodity module compares the modified selling price with the stored corresponding message reminding strategy, and as the selling price of the commodity A is 98 yuan lower than the 100 yuan condition of the message reminding strategy, the message reminding module inquires the corresponding mobile phone number from the member system according to the member identification of the consultant, and triggers the message informing system to send the commodity A price reduction informing to the member. The member can instantly see the price reduction message of the commodity A and can see the detailed information of the commodity through the shopping module of the O2O shopping cart system;
(3) the information of the salesperson and the conference participants can be mutually checked
The shared shopping module and the member shopping module of the O2O shopping cart system store the corresponding relationship between the salesclerk and the member, i.e. store the number of the salesclerk and the account number of the member. When a salesman needs to check the member information or the shopping state, inquiring corresponding member information in a member system according to the member account number in the shared commodity module or inquiring corresponding shopping state in a member shopping commodity module in an O2O shopping cart according to the member account number, the commodity identification and the salesman job number in the shared commodity module; when the member needs to inquire the salesman information or the store information, the salesman information or the store information in the store information storage module is inquired according to the number of the salesman in the commodity purchasing module of the member; the shop assistant and the conference assistant only need to maintain own information in the O2O shopping cart system, so that mutual information check between the shop assistant and the conference assistant is realized, the probability that the transaction cannot be successfully achieved due to key information loss caused by human factors is greatly reduced, and the shopping experience of users is improved.
In the technical scheme of the invention, the salesperson of the off-line physical store can realize the on-line commodity sharing of the member through the O2O shopping cart, in the commodity sharing process, the salesperson and the salesperson exchange information so as to carry out on-line and off-line interaction through the shopping cart at the later stage, and when the member thinks again that the corresponding store and the salesperson can directly check the commodity related information of the O2O shopping cart; after the sales clerk modifies the goods source or price of the corresponding commodity, the sales clerk does not need to call to notify the member, and the O2O shopping cart can automatically remind the member of the changed latest state of the commodity by messages, so that the probability that the transaction cannot be successfully completed due to key information loss caused by human factors is greatly reduced, and the shopping experience of the user is improved.
It will be understood that the above embodiments are merely exemplary embodiments taken to illustrate the principles of the present invention, which is not limited thereto. It will be apparent to those skilled in the art that various modifications and improvements can be made without departing from the spirit and substance of the invention, and these modifications and improvements are also considered to be within the scope of the invention.

Claims (6)

1. A method of purchasing O2O, the method comprising the steps of:
step S1, the shop assistant adds the selected commodity into the shopping cart of the shop assistant, stores the commodity as the shopping record of the shop assistant, acquires the member account number of the member, shares the commodity which the member is interested in to the member according to the member account number, and stores the shared commodity;
step S2, making a message strategy for the shared commodities interested by the members, and sending related message reminders to the members when the strategy is met;
and step S3, storing the corresponding relation between the shop assistant identification and the member account, wherein the shop assistant inquires the member information and the shopping information according to the member account, and the member inquires the shop assistant information and the store information according to the shop assistant identification.
2. The shopping method O2O as claimed in claim 1, wherein the step S2 specifically includes:
and establishing a message reminding strategy for the shared commodities, modifying the selling prices of the commodities by the shop assistant when the shop is in sales promotion, and sending a price change message reminding to the member according to the member account number when the strategy is met.
3. An O2O shopping cart, comprising:
the shop assistant purchased commodity module is used for storing commodities which are selected by the shop assistant and added into the shopping cart of the shop assistant, and sharing the commodities selected by the shop assistant interested in the commodities to the member according to the member account;
the shared commodity module is used for storing the salesman identification, the member identification shared by the salesman and shared commodities corresponding to the members, and is also used for storing the corresponding relationship between the salesman and the member; the shared commodity module is specifically used for realizing that a salesperson inquires corresponding member information in a member system according to a member account number, or a commodity identifier and a salesperson number inquire corresponding shopping states in a commodity module purchased by the salesperson, and realizing that the salesperson inquires salesperson information and store information in a store information storage module according to the salesperson number;
the message reminding strategy module is used for formulating a message reminding strategy for the storage of the shared commodities and sending related message reminding to the corresponding member when the strategy is met;
and the member purchased commodity module is used for storing commodities selected by the members, sharing commodities for other members and storing the corresponding relation between the salesman and the member.
4. The O2O shopping cart of claim 3, further comprising:
and the store information storage module is used for storing store information and information of all store clerks.
5. The O2O shopping cart of claim 3, wherein the message policy reminder module is specifically configured to,
and establishing a message reminding strategy for the shared commodities, modifying the selling prices of the commodities by the shop assistant when the shop is in sales promotion, and sending a price change message reminding to the member according to the member account number when the strategy is met.
6. An O2O shopping system, comprising: a terminal, a membership system, a merchandise information system, a messaging system, and an O2O shopping cart, said O2O shopping cart employing the O2O shopping cart of any one of claims 3-5; wherein the content of the first and second substances,
the terminal is used for establishing a communication channel with the O2O shopping cart, and salesmen and meeters access the O2O shopping cart through the terminal;
the member system is used for verifying the member account and storing the related information of the member;
the commodity information system is used for storing commodity information;
the message notification system is used for sending reminding messages to the members.
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CN107464159A (en) * 2017-07-14 2017-12-12 太仓诚泽网络科技有限公司 A kind of market price and variation of quantity notify system
CN107403365A (en) * 2017-07-31 2017-11-28 合肥光照信息科技有限公司 A kind of SWCC trade centers based on OTO patterns
CN109829771A (en) * 2017-11-23 2019-05-31 上海沃鎏波洱电子商务有限公司 One key purchase method of one kind and system
CN112613833A (en) * 2020-12-03 2021-04-06 北京思特奇信息技术股份有限公司 Telecommunication service shopping cart system and operation method
CN112749897A (en) * 2021-01-13 2021-05-04 上海群之脉信息科技有限公司 Intelligent store data detection system

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